Spring 20
What’s new?
Keep it simple. Keep it natural. Keep it different. We didn’t start with a mission. It evolved with us. Keeping things simple, natural and different is all we knew at the time. Now, it’s all we care about. We make sure it touches everything we do. Whether that line of thinking is trite, profound or nowhere in between is anyone’s guess. We know what got us here. We are proof. We’re sticking with it; carving our niche, meeting like minds and making every day our first.
Our factory. Our small, single-story brick and mortar Los Angeles factory is the engine of the Graf Lantz dream locomotive. It’s loud. It’s tight. It’s frenetic, and it’s filled by a talented team of craftspeople with a knack for unconventional materials, jumping through hoops and keeping us on the rails every day.
Design Studio & Factory 2751 W. Temple St Los Angeles, CA 90026
Check out our NEW Wholesale Shopping Site (for retail stores only): wholesale.graf-lantz.com
Tel: 310-560-2412 Fax: 310-356-3135 Instagram: @graflantz Facebook: graflantz Pinterest: graflantz Information, Collaborations and Special Projects info@graf-lantz.com Sales Inquiries sales@graf-lantz.com Minimums Bags opening order: $1000 min Bags reorder: $500 min Objekt opening order: $500 min Objekt reorder: $250 min
Made in Los Angeles | graf-lantz.com
New Styles
Ami “Ami” or “net” in Japanese is inspired by the hustle and bustle of the traditional Japanese fish market. Our net fisherman tote is a functional addition to replace those plastics and tote in style. Ships end of March. Cotton canvas 15 ”W x 17”H | 10 1/2” Handle drop This product is designed in Los Angeles and produced in China
6500NT
6500O
6500TR
Natural
Orange
Terracotta
$19
$19
$19
6500SE
6500AR
6500EA
Sea
Army
Earth
$19
$19
$19
• Pocket that converts to a pouch for tote when not in use
• 100% cotton • Strong and expandable netting
Wine Ote’s Introducing our Best Selling Wine-O’s as a Greeting Card. Wine-O’s are one of our top selling skus - We transitioned our 7 pack into a giftable note card. Ships end of March. Merino wool felt | Includes a blank Folded Card, 7-wine-O’s, Envelope and Plastic Sleeve. 4.5”W x 6.25”H
4117C
4117K
Cheers
Kampai (Japanese)
$14
$14
4117S
4117P
Salud (Spanish)
Prost (German)
$14
$14
Blank card inside!
Each card says “Cheers” in four languages!
• Appeals at retail and great for gifting • Great for celebrations or host & hostess gifting • Space for card giver to write a note inside
Hana Go A chic yet casual East-West silhouette was designed for work or play - our Hana Go Canvas is crafted with our hand washed industrial weight cotton canvas. Cotton canvas | Vegetable tanned leather 17” W x 10”H x 5 ½” D
5258PON 5258HZN
Poppy | Natural
Horizon | Natural
$128
$128
• A cross between a satchel and a tote • Leather snap flap • Interior patch pocket 5258TUS Turmeric | Sienna $128
Seiken Crossbody Our industrial weight cotton canvas is now introduced in a perfectly petite crossbody. Cotton canvas | Vegetable tanned leather 9 1/2� W x 7 1/2�H
6401MTN
6401POS
Mountain | Natural
Poppy | Sienna
$92
$92
6401HZN
6401BKS
Horizon | Natural
Black | Sienna
$92
$92
• Simple flat shape • Rounded silhouette
• Metal zipper • Adjustable crossbody
Ravi Pillow Our showstopping Ravi Grab Pillow adds comfort as well as sustainable statement and acoustical elements to fit any environment. 3mm | Merino wool felt 25”x25” (18”x 18” + 7” edge)
4363GH Granite / Heather White
$225
• Finished veg tanned leather trim handles for easy transportation and mounting on the wall. • Pillow insert included Handmade from our Luxurygrade 3mm Merino wool
felt that is stain, water and everyday life-resistant. • Great for safe home environments our felt is nontoxic Oeko-Tex Grade, nonflammable & non-pilling. It is also easy to spot clean!
Yuka Fitz Color Block Felt Rug Simple, Minimal and Luxurious. The Yuka Filz Rug features thick 5mm of pure plush Merino wool felt to add texture, durability and sustainable elegance to any home. 3mm | Merino wool felt 3’ x 5’
4365GHW Granite / Heather White
$385
• Great for acoustical elements • Zig zag stitched
• Color-blocked 5mm Merino wool Felt • Logoed leather tag at side
New Colors Hear at Graf Lantz color is rooted deep in our brand identity. Felt and Canvas just happen to be wonderful vehicles for highlighting the custom colors we develop with our Bavarian Factories (for felt) as well as our LA wash-house (our industrial weight canvas). We follow color trends closely but really our new colors are a gut instinct - what is inspiring us at the moment and how that translates through.
DJ
HZ
Dijon
Horizon
TR
MA
Terracotta
Matcha
PO Poppy
Horizon (Felt and Canvas) Our best selling canvas color has now been translated into our Merino Wool Felt for Spring 20 - also named Horizon. A Dusty Blue inspired by the versatility of denim as a neutral and calmness of blue skies for miles.
5201HZN
6401HZN
Jaunt Tote
Seiken Crossbody Canvas
$268
$92
new
5252HZN Hana Backpack $248
3170HZ
3050HZN
3120HZN
Hana Pouch Petite Canvas
Key Card Case
Card Wallet
$38
$19
$16
Dijon (Felt) A bold and fresh yellow to brighten up the palette and brings a happy bolt of color.
3100DJN Eyeglass Sleeve $28
4385 Tissue Box Cover | Small - 6” x 6” $39
3139DJN Hana Pouch Petite
5250DJN
$39
Hana Tote $188
Terracotta (Felt) We will see this color even more in fall but we are introducing the terracotta in Spring. Inspired by earthenware and clay - a warm neutral with a modern feel.
3050TRN Key Card Case $19
5465TRN Sora Crossbody $198
3000TR Felt Key Loop $12
3111TRN Flat Felt Pouch $48
5250TRN
3100TRN
Hana Tote
Eyeglass Sleeve
$188
$28
Matcha (Canvas) Now introducing in canvas the matcha is a contemporary easy and soft green.
5256MAN Hana Boat Bag Canvas $138
5255MAN Hana Tote Canvas $110
Poppy (Canvas) We had Poppy during our original canvas color launch. It was very popular and one of the happiest colors, perfect for spring. We are excited to bring it back!
5255PON
6401POS
Hana Tote Canvas
Seiken Crossbody Canvas
$110
$92
3170PO
5256PON
Hana Pouch Petite Canvas
Hana Boat Bag Canvas
$38
$138
5257PON
5258PON
Poppy | Natural
Hana Go Canvas
$188
$128
Design Studio & Factory 2751 W. Temple St Los Angeles, CA 90026 Tel: 310-560-2412 Fax: 310-356-3135
Check out our NEW Wholesale Shopping Site (for retail stores only): wholesale.graf-lantz.com
Instagram: @graflantz Facebook: GrafLantz Pinterest: Graf Lantz Information, Collaborations and Special Projects info@graf-lantz.com Sales Inquiries sales@graf-lantz.com Minimums Bags opening order: $1000 min Bags reorder: $500 min Objekt opening order: $500 min Objekt reorder: $250 min
Made in Los Angeles | graf-lantz.com Made in Los Angeles | graf-lantz.com
www.graf-lantz.com