Graf Lantz Winter 2022 Wholesale Catalog

Graf Lantz is a textile forward design company based in Los Angeles. We produce most of our goods in a 20 mile radius from our Silverlake based studio. Founded by Holger Graf and Daniel Lantz over 13 years ago the Graf Lantz design strategy has dialed in on innovative uses of sustainable yet high-performance, natural materials made with function, form and durability in mind.

Meet Holger Graff & Daniel Lantz

Graf Lantz is a home and lifestyle accessories brand based in the Silverlake district of Los Angeles. Proudly out of step with the status quo, we design and manufacture our entire line in Los Angeles close to our design studio so that we can keep the majority of our production close and personally back the quality we put our names on. Our studio is home to a small team of like minded rebels dedicated to design that considers the provenance, utility and life of every product that leaves our doors.

“Graf Lantz is known for making magic with luxurygrade merino wool felt.”

– Forbes Magazine

Los Angeles proud.

The Graf Lantz wholesale program winter 2022

Shop wholesale with us in a few ways. . .

Shop us online via our wholesale portal: wholesale.graflantz.com

We often feature additional colors not listed in the catalog, new launches and limited editions in addition to the catalog. On our portal, you will find real time inventory and seamless shipping. Inventory changes daily! All new accounts are subject to approval.

Reach out to your local sales representative:

Below are our agency partners in each reigon of the US. They will have access to inventory and ordering within their tools and programs. Oh, and FYI: even if you shop with us online via the portal, your sales rep will get their commission automatically!

KEENA GROUP AK, WA, OR, CA, HI, AZ NV, ID, MT, WY, UT, NM, CO 415.831.8809 info@keenaco.com keenaco.com

WINTERS GROUP NY, NJ, CT, ME, NH, MA, VT, RI 860.749.3317 info@wintersgroupinc.com wintersgroupinc.com

KITCHEN 2 TABLE

LA, MS, AL, TN, KY, WV, VA, NC, SC, GA, FL, MD 888.744.9931 jonathanp@k2tshowroom.com k2tshowroom.com

BLEND SALES

ND, SD, NE, KS, Ok, TX, AR MO, IA, MN, WI, IL, IN, MI, OH PA, MD, DE, D.C. 614.222.4200 info@blendsales.com blendsales.com

Want to talk to Graf Lantz directly?

You are always welcome to email our team at sales@graflantz.com

“Felt is a wonderful material. Wool felt in particular is sustainable and extremely durable. I’m a fan of the lowly trivet. It’s a simple but very functional tool for place setting or while working in the kitchen. Wool is the ideal trivet material and comes in a range of wonderful colors.”

– Dwell Magazine

Why we love Merino wool felt

Water Wicking and Easy to Clean

Stain, Water, and Heat Resistant

Sustainable, Non-Toxic and Oeko-tex® certified

Luxury Grade and Ultra Soft Material

Antimicriobial

Colorfast, Durable, and Long Lasting

applies to more than just our iconic Merino wool felt.

Our Material Must-Haves: Biodegradable, Natural, Authentic, Innovative, Circular, Recycled, Upcycled.

The earliest Graf Lantz designs celebrated the highest quality wool felt in rich vibrant hues and unex pected combinations.

Introducing, the Haus Throw

You’re going to have to fight with your sofa to see who gets to wear this more often. Featherweight alpaca, one of the world’s lightest, warmest and most sustainable fibers makes for a dream throw blanket for afternoon naps or as a shawl over your shoulder to run into town for a sunday morning cappuccino (then right back to the sofa for that nap!)

Cultivated for over 6000 years, Alpaca is one of nature’s most beautiful materials. The fibers are similar in size to our Merino wool, but they are mostly hollow. The air pockets trap heat making Alpaca fiber is almost 3 times warmer than sheep or any other kind of wall and almost 7 times stronger. Free of lanolin it is naturally hypoallergenic.

*11/1-11/15 start ship

Haus Medium Throw Min 2 per SKU One size 130 x 180cm fringes included GL60THRO22-____ {+ color code} $140 / $280

Introducing, the Jaunt bins

“When everything has its place and knows where to return home, there is peace in the house.”

-Daniel Lantz

There is no wrong way to use a Jaunt bin. They are meant to hide their usefulness behind soft texture, rich color blocking and zigzag stitches, but they are designed work for you.

11/15

Small Jaunt Bin 7” x 5” $24.5 / $49

Medium Wide Jaunt Bin

10” x 4” $29 / $58

Medium High Jaunt Bin

10” x 13.5” $55 / $110

Heather White / Granite GL60BIN40GHWLG

Granite / Orange GL60BIN40OGLG

The Graf Lantz Tabletop collection takes advantage of what nature has created and added rich saturated color, simple organic form and soft natural texture. Effortlessly chic, totally functional and endlessly adaptive, each piece in the collection is designed for easy care and and lasting beauty.

Introducing,

Coasters

“Graf Lantz coasters do their job, last forever, and look good on any coffee table… I’ve used mine on a daily basis for years, and they still look as good as the day I got them... One day I’ll replace my stained coffee table. But I’ll never replace my coasters.” – Bon

Appetit As Featured In

4BORD Bordeaux Heather Orange, Red, Fuchsia, Burgundy

4MIDC Midcentury Charcoal, Heather White, Orange, Turquoise

4PARA Paradise Horizon, Fuschia, Orange, Pistachio

4NOIR Noir Heather White, Granite, Charcoal, Black

4FLAM Flame Orange, Heather Orange, Turmeric, Ash Brown

4COBB Cobblestone Ash Brown, Granite, Heather Blue, Heather White

4EDEN Eden Moss, Sage, Champagne, Heather White

4FORE Forest Loden Green, Pistachio, Ash Brown, Chocolate

4EXPE Expedition Moss, Dijon, Heather Orange, Ash Brown

4DESE Desert Sun Heather White, Ash Brown, Mahongany, Turmeric

4ECLI Eclispe Marine, Horizon, Heather White, Champagne

4ELEC Electric Cobalt, Orange, Fuchsia, Dandelion

4NOIR Noir Heather White, Granite, Charcoal, Black

4PALM 4RADI Radiant Saffron, Pumpkin, Tomato, Smoke

4FORE Forest Loden Green, Pistachio, Ash Brown, Chocolate 4BORD Bordeaux Heather Orange, Red, Fuchsia, Burgundy

best

4FJOR Fjor Parakeet, Lambsear, Pale blue, Fog

4HAPP Happy Teal, Matcha, Rock Salt, Orange

Heather White, Heather Blue, Ash Brown, Mahogany, Turmeric, Sage

Coaster Accessories

Coaster Kobons

Sculpted vegetable-tanned leather creates a timeless catch-all perfect for home or office. Designed to fit our Bierfilzl Coasters and available in square or round shape.

Kobon Square | Fits 4 and 6 pack coasters

Natural Leather: GL40TRAY12NAT

Black Leather: GL40TRAY12B

$24.50 / $54

best best

Kobon Round | Fits 4 and 6 pack coasters

Natural Leather: GL40TRAY10NAT

Black Leather: GL40TRAY10B

$24.50 / $54

Coaster Stands

Display our square or round coasters for maximum impact. Our stands are proven to increase selling. Fits round and square 4-pack coasters. Now available in large and small.

*Not for resale, display only Coasters pictured not included with stand

GL99COSTANLG

Large Coaster Stand | Fits 16 coaster packs

GL99COSTANSM

Small Coaster Stand | Fits 8 coaster packs

$75/NA $60/NA

Placemats

Impress your plates.

Modern and minimalist, our placements are cut from lux German Merino wool felt offering an effortless table setting that transitions between all interior aesthetics. For formal affairs or relaxed meals. Naturally stain-resistant, heat-resistant, and water repellent.

Rectangle Placemat

3mm | Merino wool felt | Min 2 per SKU

18” W x 12” H

$16/$39

Stone Placemat

3mm | Merino wool felt | Min 2 per SKU

18” W x 13” H

*more colors availble on the wholesale portal

$16/$39

Cocotte Trivet

The cocotte (or “dutch oven”) is a Graf Lantz kitchen must and such an esteemed heavy hitter in our cooking arsenal that we made a trivet in its honor. Shaped as a cocotte silhouette - this trivet acts as a stage and setting for your favorite dishes.

5mm | Merino wool felt | Min 2 per SKU 14.5”L x 11.5”W

$17/ $42

Pig Trivet

Our Pig Trivet is perfect for feasts or admiration. Includes die-cut tail to hang from a hook or nail when not in use.

5mm | Merino wool felt | Min 2 per SKU 16.5”L x 9”W

$17/ $42

Monstera Trivet

Who doesn’t love the Monstera? That big, broad, leafy green silhouette and all that lush attitude are welcome to lay around wherever they want. We grew them from 5mm merino felt and captured them at 3 growth stages so they can be planted anywhere.

Marijuana Leaf Trivet

Some people call it weed. We call it high-end table top. Made from our 5mm Luxury Merino wool felt these leaves are naturally water-resistant, stain-resistant, heat-protective, insulating, and more.

Aster Trivet

5mm | Merino wool felt | Min 2 per SKU

8 1/2” x 8 1.2”

$10.50 / $28

Fig Leaf Trivet

5mm | Merino wool felt | Min 2 per SKU 8 1/2” x 8 1.2” GL40TRIV32PT Pistachio GL40TRIV32MS

$10.50 / $28

Markers “True colors shining through. You’ll never lose track of your glass again thanks to these functional felt ‘labels.’ A minimalist approach to staying abreast of your wine glass’s location at a party, these colorful circles wrap around the stem, allowing for easy identification in a crowd. – Dwell Magazine

Wine-O’s

GL10WINO10-12PARA Paradise Mix

GL10WINO10-12MIDC

Mix

GL10WINO10-12RAIN Rainbow Mix

GL10WINO10-12AUTU Autumn Mix

Wine-Ote’s

Peel, Pour, and Party. When the wine starts flowing it can be almost impossible to tell which glass is yours. Our removable Merino wool felt Wine-O’s provide instant proof of glass ownership. Pick your color, hook it to your glass, experience piece-ofwine like never before. Blank folded card interior allows for personal messages of cheers and celebration. 4.5”H x 6.25”W

• Includes a single blank folded card, 7 removable round felt Wine-O’s, an envelope, and a plastic sleeve. • May require additional postage if mailing

Mosen Desk Pad

Our Mosen Desk Pad Felt is named after the felted wool ceremonial cloths used in traditional tea ceremonies. This desk pad was developed as an essential piece to add to your professional lifestyle and the foundation of our desk system. It’s not just a base but the initial elegant element to set an efficient and intentioned workspace.

3mm Large: 31” W x 19 ½” L Medium: 24” W x 12” L

Mouse Pad

Eyeglass

Protect your specs. There are two kinds of people in the world, those who are happy with a simple felt eyeglass sleeve, and those who want to make a case of it. The math is simple. It’s a 50/50 divide and we’re not taking sides. Graf Lantz Eyesleeves have it all; felt that protects, colors that delight, a style for everyone. No compromise necessary. $14/$28

Key

Kasane Key Fob

Heart Key Fob

Hana Boat Bag Canvas

A large, roomy canvas boat bag in our signature Hana style. Made with heavy duty cotton canvas, deconstructed edges, leather trim, an interior pocket and a nickel snap closure.

Cotton canvas | Vegetable tanned leather 24 1/2”W x 15”H x 7 1/2”D

$69/$138

Hana Tote Canvas

Heavy cotton canvas ensures the structure of the Hana Tote shape and makes a perfect everyday bag. It features deconstructed edges, leather trim, an interior pocket and a nickel snap closure.

Cotton canvas | Vegetable tanned leather 15 1/2”W x 15”H x 5”D

$55/$110

Jaunt

Created first in 2008, the Jaunt Tote’s color blocking and zig zag construction have continued to captivate and charm. Its sturdy frame features a magnetic snap closure, two interior hanging pockets, and vegetable tanned leather detailing.

Merino wool felt | Vegetable tanned leather

14 ½”W x 15”H x 4 ½”D

$134/$268

GL50JAUNT10GHWN

Granite & Heather White Natural Leather

Jaunt Petite

The Jaunt Petite’s color blocked paneling is simplicity at its best. Features include a leather base, two interior hanging pockets and magnetic closure.

Merino wool felt | Vegetable tanned leather 14 ½”W x 12”H X 4 ½“D

$121/$242

GL50JAUNT20GHWS

Granite & Heather White Natural Leather

Jaunt Mini

Outfitted with two interior leather pockets, one zippered and one open, a magnetic top closure, and adjustable / detachable shoulder strap, the Mini’s size and color block paneling make it the perfect go-to crossbody.

Merino wool felt | Vegetable tanned leather 8 ¼”W x 8 ¼”H X 3 ¼”D

$129/$258

GL50JAUNT30GHWN

Hana Tote Felt

Just like the top seller Hana Canvas, the Hana Tote in felt has a sturdy shape and makes a perfect everyday bag. It features leather trim, an interior pocket and a nickel snap closure.

Merino wool felt | Vegetable tanned leather 15 1/2”W x 15”H x 5”D

$94/$188

Aiko Petite

The Aiko Petite’s unique color blocking and north-south silhouette make it the perfect day bag. Features include vegetable tanned leather trim, nickel feet, two interior pockets and a hidden magnet closure.

Merino wool felt | Vegetable tanned leather 14 1/2”W x 15”H x 4”D

$146/$292

Bedford Convertible Backpack Mini

Designed for light journeys, the Bedford Mini is a pack of all trades that shines as a crossbody, backpack or shoulder bag whenever you want it. Features a zip-top closure, interior patch pocket and adjustable leather shoulder straps.

Merino wool felt | Vegetable tanned leather 8 ¾”W x 11 ½”H x 5”D

$157.50/$315

GL50BEDF28GN

Granite | Natural Leather

Bedford Convertible Backpack

GL50BEDF28GS

Granite | Sienna Leather

The Bedford’s unique three-way design shows off the sculptural quality of felt as well as its natural durability. Detachable straps convert the Bedford from backpack to shoulder tote in seconds. Features include an interior zippered felt pocket, smooth leather trim and nickel hardware.

Merino wool felt | Vegetable tanned leather 14”W x 16”H x 4”D

$174/$348

GL50BEDF24GS

Granite | Sienna Leather

GL50BEDF28CHB

Charcoal | Black Leather

GL50BEDF24CHB

Charcoal | Black Leather

Lightweight and compact the Bedford Belt Bag is ultra-versatile to accommodate all your essentials. Surprisingly spacious - the pocket holds even the larger cell phones, wallets and other necessities. Perfect for travel, commuting as well as daily activities

Merino wool felt | Vegetable tanned leather

Overall: 8 ¾” W x 6” H x 2 ⅞”

Belt: 24 ½” - 51 ½” $89/$178

Bedford Satchel

The Bedford Satchel was developed to fit perfectly between too big and too small - a just-right size that acts as an ideal day bag, fits e-readers and tablets, water bottles and wallets. Everything you need for a day out and about or a casual coffee shop break for some personal time. The functionality of a crossbody with the roominess of a satchel meant to carry you through the day hands-free and perfectly attired

Merino wool felt | Vegetable tanned leather

Overall: 10 ½” W x 9 ½” H x 5” D Handle drop: 4” Strap length: 26” - 43” $155 / $310

Take Care

Merino wool felt

What is merino wool felt? Felt is wool. Wool is hair from sheep. It’s that simple. Of the many varieties of wool available, the one we use comes from a specific breed of sheep called merino. Merino wool is unique among all wool varieties and prized for its strength, flexibility and softness. The secret of merino wool is the ultra fine fibers, which allow it 50% more flexibility than traditional, courser wool varieties. Merino fibers are typically much longer, creating density, structure and highly reduced pilling.

Will the felt start to pill? Surface pilling should not be a problem with the merino wool felt used in our products. The long fibered felt is very dense and pilling complaints are rare. If you do happen to experience minor pilling on the surface or edges of your product, we suggest a few circular passes with a home fabric shaver.

Can felt lose its shape? Under certain wet conditions, the pressure of a heavy or angular object inside the bag may cause the felt to slightly change shape. Running a steamer or iron lightly over the general area can help return the bag to its original form. After a few light passes of 2 to 3 seconds the area should begin to smooth out. Always err on the side of less passes and less heat. A little help with your fingertips to flatten the area never hurts.

Can I dry clean it? Dry cleaning is a great way to refresh your bag season to season. Since most of our styles feature a mix of felt and leath er, we highly recommend using a cleaner who specializes in leather products.

Can I machine-wash my felt products? Absolutely not - seriously, don’t do it.

Canvas

We hand dye our canvas in small batches in LA, they are hand frayed for a relaxed look and trimmed in vegetable-tanned leather.

Cleaning: We recommend treating your bag before use with a fabric protector like Scotch Guard or Fabric Guard for waterproofing and stain proofing.

Spot clean any area that has a set-in stain. Our dyes are strong, start with a standard stain remover per product directions and timing to weaken the stain. Next, with a fine spray bottle or damp cloth, wet the area with a mild detergent solution and massage till the stain lifts. To rinse, apply fresh water and remove it with an absorbent towel repeatedly until the detergent is removed. Air dry.

Felt stain removal

Water:

Great news! Water will not damage felt. In fact, the material is able to wick away large quantities of moisturewhich is why our coasters are so popular!

Just let it air dry and.

Wine, oil, and food:

Step 1: Wet the spot well with a mix of warm water and light detergent until saturated.

Step 2: Massage the stain lightly to break up fibers - wait 2 or 3 minutes.

Step 3: Pat – don’t rub - the area firmly with absorbent paper towel to remove moisture.

Step 4: Repeat 1-3 as necessary till stain visibly lightens.

Step 5: Rinse and repeat until detergent clears.

Step 6: Pat (again, don’t rub) surface well and lay flat to dry.

Dry stains:

Lint rollers are a best first option for dry stains - a few passes with a good adhesive roller should reduce dry stains significantly and freshen up any felt product.

We recommend doing that anyway with all products, it will get them looking like new.

Vacuum:

What if I get mud on my bag? The most important thing to do with mud is let it sit and dry (that should be easy enough). Dryness is the key for releasing fine dirt particles. Once dry, slightly beat the felt to knock out the remaining dust as much as possible. Vacuum lightly to finish. Wait, vacuum? It may seem strange, but it works!

A few tips are: make sure hose attachment is clean; hold the felt securely in place; apply the vacuum with quick up and down motions to the affected area.

Leather

Vegetable tanned leather is as old as civilization itself and still has no rival. Animal hides are tanned with a mixture of plant based materials such as tree bark, wood, leaves, fruit, and roots. The tannins from these natural materials slowly stabilize the proteins in the hide over a period of weeks and make the leather soft and workable. Since these types of hides only take a thin layer of surface dye and are not pigmented, only A grade hides get to become veg-tan.

Leather Patina: Products made with natural undyed vegetable tanned hides age gracefully and develop a patina with use and wear - turning from a light tan to a beautiful caramel color.

Vegetable tanned leather upkeep: To maintain an even finish, vegetable tanned leather can be treated with a conditioning treatment. To apply, rub a very small amount of the treatment on your item using a clean, dry cloth. Let the conditioner soak in for up to one hour. Use another clean cloth to buff dry. Be aware that the color of the leather will darken slightly after being treated with conditioner.

What happens if I spill something on my felt product?

www.graflantz.com