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UAE Social Media Brands / 2011
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“
We look to brands for poetry and for spirituality, because we're not getting those things from our communities or from each other. Naomi Klein International Bestselling Author
Introduction Having worked with multinational corporations, governments, SMEs and clients throughout the region, Grafdom has unparalleled experience in digital media. Our commitment to this field, which extends far beyond websites, social networks and mobile phones, has enabled us the privilege to compile this report and play a key role in the research & advancement of digital technology in the Middle East. Our research identified over 2,798 corporate brands that currently maintain a loyal following in a variety of business industries. In order for corporate brands to qualify for the rankings, they need to maintain a brand presence on more than one social media network and be in the top five of their category. The current year's results focus on followers on Facebook (FB), Twitter (T) and Youtube (Y); their scores can be found in their respective columns on the following pages. Companies have long wondered who the UAE's top 100 are; they inquired about the best social media brands they could benchmark against. Now they can >
Rankings Most Influential Brands & Personalities
Banking & Finance FB
T
Y
Standard Chartered UAE
17,167
143
17,310
Mashreq
1,732
433
2,165
RAK Bank
13
1,707
1,720
Abu Dhabi Commercial Bank
184
2
186
Emirates NBD
85
33
118
Tweet by @StanChartUAE
Exclusive announcement to our fans! Start sending money to over 300 banks in India for free! Grafdom.com
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Comm & Tech FB
T
Y
Sony ME
64,358
552
64,910
Etisalat
44,111
6,937
51,048
du
13,963
4,786
18,749
Samsung Arabia
13,764
1,380
15,144
Motorola ME
10,324
214
10,538
Tweet by @SonyMEA
Visit our Dubai stores for unbelievable prices of Sony products only during #DSF, plus Free gift vouchers! Grafdom.com
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Destinations FB
T
Y
Dubai Mall
47,513
9,016
56,529
JBR The Walk
16,501
1
16,502
Burj Khalifa
13,059
333
13,392
Wild Wadi
9,994
403
10,397
Mall of the Emirates
7,591
340
7,931
Tweet by @thedubaimall
It's never too late to pick up a gift for your mom! Head over to The Dubai Mall to get something special for your lovely moms Grafdom.com
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Hospitality FB
T
Y
Atlantis
21,481
2,116
41
23,638
Aloft Abu Dhabi
12,889
1,224
1
14,114
Intercontinental DFC
3,302
6,796
16
10,114
Jumeirah
6,564
1,482
91
8,137
Yas Hotel
2,202
1,509
3,711
Tweet by @Atlantis
Weather looks great for #Sandance this Friday at @NasimiBeach :) Bring your sun-tan lotion and make sure you get there early! Grafdom.com
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F&B FB
T
Burger King UAE
37,036
6
Just Falafel
9,887
386
Zaatar w Zeit
8,878
36
8,914
720
5,234
5,954
5,012
180
5,192
Wild Peeta Kitsch Cupcakes
Y
37,042 9
10,282
Tweet by @burgerkinguae
Looking for yummy ideas this weekend? Go for the TWINS value offer or the PIZZA BURGER, and add new Potato Crisscuts! Grafdom.com
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Health & Fitness FB
T
Y
Contender
2,305
558
13
Duplays
1,381
477
Ahdaaf
1,030
399
Original Fitness
635
387
1,022
Fitness First
472
265
737
2,876 1,858
10
1,439
Tweet by @contendermma
We're holding a graduation for our young Brazilian Jiu Jitsu students. We'll post photos and videos later. Grafdom.com
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Publications FB
T
TimeOut Dubai
10,303
11,429
21,732
Khaleej Times
18,813
2,897
21,710
GulfNews
1,642
7,710
9,352
824
6,606
7,430
5,517
1,040
6,557
The National Ahlan Magazine
Y
Tweet by @timeoutdubai
We've had 8 emails and 4 phone calls in the last hour asking us if @justinbieber will be coming to Dubai this week. It is NOT happening. Grafdom.com
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Radio FB
T
Y
Virgin Radio Dubai
18,213
5,255
102
Channel 4 Dubai
3,383
15,757
19,140
Dubai 92
3,837
1,708
5,545
My Radio 1
4,242
334
4,576
Filipino Rhythm Dubai Eye
2,125
29
2,154
23,570
Tweet by @VirginRadioDXB
Usher after party at Nasimi Beach! Text USHER to 4008 (21+ only....) @brentblack will hook you up this hour! Grafdom.com
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TV FB
T
Y
NatGeo AD
66,118
1,932
2,123
70,173
City of Life
10,463
1,001
207
11,671
Dubai One
10,956
469
11,425
20Something
4,640
680
5,320
Emirates 24/7
1,142
1384
2,526
Tweet by @natgeoabudhabi
ÌãÇäÑÈäã ÉÑíÎ?Ç áÈÞÇã ÉÞáÍáÇ ÉÚÈÇÊãáÉáíááÇ ÇäÚã Çæäæß "ÊÇÑÇã?Ç ÊíÞæÊÈÁð ÇÓã ? æ ÉíÏæÚÓáÇ ÊíÞæÊÈÁð ÇÓã 8 "ìæÑÊÑæÕ Grafdom.com
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PR FB
T
Y
2,975
5,148
11
Asdaa
151
638
789
Cicero Bernay
405
154
559
H&K UAE
143
89
232
TRACCS
43
125
168
Spot on PR
8,134
Tweet by @spotonpr
Journalism and the new mob - how do media treat user generated content and the moral issues it can raise? #DubaiToday Grafdom.com
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Online FB
T
Y
Sukar
16,043
1,371
GoNabit
14,797
1,362
4
16,163
Dubizzle
9,804
3,027
14
12,845
Nahel
3,491
1,633
Souq
3,019
1,023
17,414
5,124 3
4,045
Tweet by @sukarcom
Have you guys checked out our campaigns today? What do you think Grafdom.com
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Education FB
T
Y
American University of Sharjah
4,003
1,003
122
5,128
Edarabia
2,089
1,159
24
3,272
Abu Dhabi University
2,378
336
39
2,753
Zayed University
1,620
881
29
2,530
NYU Abu Dhabi
1,169
227
1,396
Tweet by @ausharjah
One million dirham scholarship fund created at AUS Career Fair to help AUS alums pursue graduate studies at AUS Grafdom.com
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Environmental FB
T
Y
Goumbook
4,308
235
1
Emirates Wildlife Society
3,494
492
3,986
Masdar
450
551
1,001
Emirates Environmental Group
801
78
879
Bee'ah
254
440
694
4,544
Tweet by @goumbook
Do you really think that going green is not easy? Try these 10 easy tips, print them out and pass them on! Grafdom.com
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Humanitarian Goodgate Dubai Cares Volunteer in Dubai Dubai Autism Center Emirates Foundation (Takatof)
FB
T
Y
9,112
137
9
9,258
886
4,619
22
5,527
4,230
475
4,705
981
846
1,827
1,027
77
1,104
Tweet by @goodgate
Global hunger is a huge problem, but meanwhile, up to 25% of all food produced globally is wasted. Grafdom.com
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Transportation FB
T
Y
Emirates
55,230
13,552
1,168
69,950
Etihad
17,556
199
476
18,231
Dubai Metro
3,019
947
3,966
404
2,816
3,220
31
2,439
2,470
Navcar RTA
Tweet by @FlyingEmirates
Want to know how many Miles you'll earn on Emirates, or how many Miles you need for a reward? Grafdom.com
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Real Estate FB
T
Y
Damac Properties
110
1,262
1,372
Coldwell Banker ME
112
1,062
1,174
Betterhomes
629
117
746
Landmark
77
254
331
Asteco
196
25
221
Tweet by @damacproperties
Rise in temperature expected in UAE this week
Grafdom.com
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Personalities T Sultan Al Qassemi
46,525
46,525
DJ Bliss
7,024
7,024
Emiratweet
5,092
4,619
Narcysyt
3,594
3,594
Aida Al Busaidi
1,506
1,506
Tweet by @sultanalqassemi
I am overwhelmed by the support from tweeps over Time twitter honor. HUGE thanks to those who voted. Grafdom.com
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Media Personalities T Tom Gara
4,178
4,178
Abbas Al Lawati
3,094
3,094
Jessica Swann
2,736
2,736
Magnus Nystedt
2,684
2,684
David George-Cosh
1,991
1,991
Tweet by @tomgara
Say what you will about Australia's cricketing decline we still DOMINATE in the commentary box. Grafdom.com
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Events FB
T
Y
Dubai International Film Festival
7,060
3,305
274
10,639
Art Dubai
4,762
5,527
19
10,308
Gitex
7,926
621
Abu Dhabi Film Festival
6,322
1,333
253
2,886
3,139
F1 Abu Dhabi
1,332
1,362
2,694
Dubai Jazz Fest
1,333
1,334
2,667
Abu Dhabi Fighting Championship
1,662
106
World Future Energy Summit
496
725
1,221
Abu Dhabi International Book Fair
447
507
954
Abu Dhabi Art Fair
Grafdom.com
8,547 70
78
7,725
1,846
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UAESMB 100
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25.
NatGeo AD Emirates Airlines Sony ME The Dubai Mall Etisalat Sultan Al Qassemi Burger King UAE Atlantis Dubai Virgin Radio Dubai TimeOut Dubai Khaleej Times Channel 4 Dubai du Etihad Airways Sukar Standard Chartered UAE JBR The Walk GoNabit Samsung Arabia Aloft Abu Dhabi Burj Khalifa Dubizzle City of Life Dubai One DIFF
Grafdom.com
70,173 69,950 64,910 56,529 51,048 46,525 37,042 23,638 23,570 21,732 21,710 19,140 18,749 18,231 17,414 17,310 16,502 16,163 15,144 14,114 13,392 12,845 11,671 11,425 10,639
26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50.
Motorola ME Wild Wadi Art Dubai Just Falafel Intercontinental DFC GulfNews Goodgate Zaatar w Zeit GITEX Jumeirah Spot On PR Mall of the Emirates Abu Dhabi Film Festival The National DJ Bliss Groupon UAE Ahlan Magazine Wild Peeta Dubai 92 Dubai Cares 20Something Kitsch Cupcakes American University of Sharjah Nahel Emiratweet
10,538 10,397 10,308 10,282 10,114 9,352 9,258 8,914 8,547 8,137 8,134 7,931 7,725 7,430 7,024 6,580 6,557 5,954 5,545 5,527 5,320 5,192 5,128 5,124 5,092
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51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72. 73. 74. 75.
Volunteer in Dubai My Radio 1 Goumbook Tom Gara Emirates Wildlife Society Dubai Metro Yas Hotel Narcysyt Edarabia.com Navcar.com Abu Dhabi Art Fair Abbas Al Lawati Contender Abu Dhabi University Jessica Swann F1 Abu Dhabi Magnus Nystedt Dubai Jazz Fest Zayed University Emirates 24/7 RTA Mashreq Filipino Rhythm Dubai David George-Cosh Duplays
Grafdom.com
4,705 4,576 4,544 4,178 3,986 3,966 3,711 3,594 3,272 3,220 3,139 3,094 2,876 2,753 2,736 2,694 2,684 2,667 2,530 2,526 2,470 2,165 2,154 1,991 1,858
76. 77. 78. 79. 80. 81. 82. 83. 84. 85. 86. 87. 88. 89. 90. 91. 92. 93. 94. 95. 96. 97. 98. 99. 100.
ADFC Dubai Autism Center RAK Bank Aida Al Busaidi Ahdaaf NYU Abu Dhabi Damac Properties World Future Energy Summit Coldwell Banker ME Emirates Foundation (Takatof) Original Fitness Masdar ADIBF Emirates Environmental Group Asdaa Betterhomes Fitness First Bee'ah Cicero Bernay Landmark H&K UAE Asteco Abu Dhabi Commercial Bank TRACCS Emirates NBD
1,846 1,827 1,720 1,506 1,439 1,396 1,372 1,221 1,174 1,104 1,022 1,001 954 879 789 746 737 694 559 331 232 221 186 168 118
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“Social Media is the most democratic form of expression, where all voices are equally loud” “It has become a worthy news source for both the conventional media & general public” “Social Media is no longer considered a fad. It has become a viable marketing tool with highly attractive returns”
990,905 Total followers of Top 100 UAE Social Media Brands (... just short of 1 million)
Statistics
Category Scores Comm & Tech - 160,389 Destinations - 104,751 TV - 101,115 Transportation - 97,837 Publications - 66,781 Personalities - 63,741 Hospitality - 59,714 Online - 58,126 Radio - 54,883 Events - 49,740 F&B - 33,242 Humanitarian - 22,421 Banking - 21,499 Education - 15,079 Journos - 14,683 Environmental - 11,104 PR agencies - 9,882 Health & Fitness - 7,932 Real Estate - 3,844 Grafdom.com
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Report Stats Most Active Category Least Active Category Most Followers Least Followers Total Followers
Comm & Tech Real Estate NATGEO AD (70,173) Emirates NBD (118) 990,905
YouTube - 1%
Facebook - 72%
4,871
736,603
Twitter - 27% 249,731
Grafdom.com
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Growth Potential 2,054,520
Produce Content
Measure Progress
Facebook users in the UAE
Engage Audience
36,841 Twitter users in the UAE
$1,048 Promote Presence
Avg. online spending by UAE consumers (annually)
AED 50,000 Avg. social media spending by UAE firms (annually)
Through insight and tracking, the best brands continuously align their social media strategies with their corporate vision.
Grafdom.com
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SMS
Social Media Successes
How often should we post updates on Facebook? Should we train our team in social media etiquette? A customer is tweeting negatively about us, how can we deal with it? Is it better to tweet during the day or night? Our competitor has less followers than us but gets more comments on their posts, how? Why doesn’t anyone retweet our updates? Which drives more site traffic; Facebook, Twitter or Youtube? How can we control what our staff post or tweet on their personal accounts? Can our Facebook page get banned/deleted for starting a competition?
Here are some of the most frequently asked questions we encounter from clients.
Do you know the answers?
For social media brands to succeed; they need not only focus on the number of followers but on the level of engagement and dialogue with them. Unlike conventional forms of media, social media is most effective when exercised in a two-way dialogue format. As digital and social tools become the go-to resources for everything from news and jobs to networking and friendships, proactive brands will continue to evolve how they interact and engage with their audience to maintain their competitive lead within their industry. The forthcoming social media study will include the presence of UAE brands on other networks, including Foursquare, Gowalla, Digg, Vimeo, Linkedin and Flickr. As tempting as it may be to maintain a brand presence on multiple networks; equally important is to understand the varied formats and their differentiating value propositions. Having worked closely with a fair share of the top 100 brands in this report, we welcome your questions or feedback >
Trending Twitter tags in UAE (April) Source: Trendsmap.com
We’re a social bunch, get in touch with us. Grafdom PO Box 211156 Dubai, UAE +9714 3453033
Farid Gasim gfarid@grafdom.com
Paul Holder paul@grafdom.com
www.grafdom.com twitter.com/grafdom youtube.com/grafdom
Disclaimer: All material presented herein is intended for informational purposes and has been compiled from sources deemed reliable including Facebook, Twitter, Youtube, Google and Other Sources. Material presented is subject to errors, omissions, changes or withdrawal without notice.