INTRODUCTION
CLASSY PLEASURE MODERN
MOODBOARD
Brand Guidelines
NEWPORT B A R B E R & S U P P L I E S C O.
MINIMUM SIZE
NEWPORT B A R B E R & S U P P L I E S C O.
Brand Guidelines
The smallest the logo should be represented is 1� high.
PRIMARY LOGO
SECONDARY LOGO A. Logomark
B. The Icon
C. Logotype
Brand Guidelines
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B.
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NEWPORT B A R B E R & S U P P L I E S C O.
COLOR USAGE
A.
B.
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NEWPORT
B A R B E R & S U P P L I E S C O.
C.
B A R B E R & S U P P L I E S C O.
D.
NEWPORT B A R B E R & S U P P L I E S C O.
NEWPORT B A R B E R & S U P P L I E S C O.
CLEAR SPACE
NEWPORT B A R B E R & S U P P L I E S C O.
CLEAR SPACE
NEWPORT B A R B E R & S U P P L I E S C O.
NEWPORT B A R B E R & S U P P L I E S C O.
PHOTO BACKGROUND
NEWPORT B A R B E R & S U P P L I E S C O.
A. Don't rotate the logo. B. Don’t squash or stretch. C. Don’t place elements in the logo clear space. D. Don’t resize any elements.
UNACCEPTABLE USAGE E. Don’t rearrange elements or create compositions that are not already provided. F. Don’t add unofficial graphic to the logo. G. Don’t use off-brand colors. Reference the Color Usage section. H. Don’t add dropshadows or other text styles. I. Don’t contain the logo in a box when used on a background Brand Guidelines
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B A R B E R & S U P P L I E S C O.
OPEN NOW
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F.
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B A R B E R & S U P P L I E S C O.
G.
NEWPORT B A R B E R & S U P P L I E S C O.
H.
I.
NEWPORT B A R B E R & S U P P L I E S C O.
NEWPORT B A R B E R & S U P P L I E S C O.
FIRST CLASS BARBERSHOP G E T Y O U R S E L F PA M P E R E D R I G H T N OW
“To be noticed without striving to be noticed, this is what elegance is about.” – Luciano Barbera
TYPOGRAPHY
Bell MT Use for Headlines. UPPERCASE Web letter -spacing : 1em
Bell MT Bold A B C D E F G H I J K L M N O P Q R S T U VW X Y Z 1 2 3 4 5 6 7 8 9 0
MERRIWEATHER Use for body copy. Sentence case Web letter -spacing : 0
Merriweather Light A B C D E F G H I J K L M N O P Q R S T U VW X Y Z 1 2 3 4 5 6 7 8 9 0
COLOR PALETTE
BLACK CMYK :0, 0, 0, 100 RGB : 0, 0, 0 HEX : #000000
WHITE CMYK :0, 0, 0, 0 RGB : 255, 255, 255 HEX : #ffffff
OLD GOLD CMYK :22, 24, 100, 0 RGB : 207, 181, 59 HEX : #CFB53B
Brand Guidelines
NEWPORT B A R B E R & S U P P L I E S C O.
NEWPORT B A R B E R & S U P P L I E S C O.
FINAL COMMENTS
Brand Guidelines
BRANDING & DESIGN by omagine