Table Of Contents Take Your Business to the Next Level with Snapchat Ads ...................................................4 Chapter 1: A Brief History of Snapchat and the Basics of How It Works ...................4 History of Snapchat.................................................................................................................4 Who Is the Snapchat Audience? .........................................................................................5 Chapter 2: Overview of the Snapchat Platform..................................................................7 Getting Set Up and Using the Profile Screen...................................................................7 Geofilters ....................................................................................................................................8 Snaps............................................................................................................................................9 Messaging and Video Chat ...................................................................................................9 Stories ..........................................................................................................................................9 Live Stories .................................................................................................................................9 Memories....................................................................................................................................9 Discover ......................................................................................................................................9 Snapcash ..................................................................................................................................10 Settings .....................................................................................................................................10 Chapter 3: Introduction to the Snapchat Ad Manager ...................................................11 How to Create an Account..................................................................................................11 Creating Sub Accounts ........................................................................................................12 Setting Up Your Billing..........................................................................................................13 Managing Members and Access........................................................................................14 Chapter 4: Types of Ads ...........................................................................................................15 Snap Ads ...................................................................................................................................15 Story Ads...................................................................................................................................15 Geofilters ..................................................................................................................................15 Chapter 5: What Are Your Ad Objectives?..........................................................................16 Awareness ................................................................................................................................16 App Installs ..............................................................................................................................16 Drive Traffic to Website ........................................................................................................16 Drive Traffic to App................................................................................................................16 Engagement ............................................................................................................................16
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