Dealing with clients: Facilitating proactive feedback Working with clients is a necessary part of the production process and at times it can also be the most frustrating. We’ve all encountered customers who are vague, indecisive, or don’t listen, making the customer service part of the design process a challenge. Many factors can contribute to poor results, but soliciting and being receptive to feedback is one way to minimize issues. The following are some strategies to help navigate the minefield that is design critique and build more effective and meaningful relationships between you and your client. Educate We all have horror stories about clients making truly ridiculous or confusing requests, much of which stems from customers not knowing the geek-speak of the industry or not understanding how to provide meaningful feedback. So, use your project to educate them
24 | July / August 2020 | GRAPHIC ARTS MAGAZINE
on both relevant terminology and in how to give precise, actionable feedback that will actually improve the design. As the designer, you’re trusted for your expertise, and so exercise patience and listen to their suggestions by being honest, respec t ful, and demonstrating etiquette.
Design brief and continuous review Nothing is more discouraging than completing a project, only to have to change everything afterwards. Creating a clear design brief with the client, where you outline the key details about ... Continued on page 28.
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