BA (Hons) Creative Advertising.
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UCAS Code W900
David Anderson 0113 202 8000 david.anderson@leeds-art.ac.uk
BA (Hons.) Creative Advertising.
This is an outstandingly strategic, pragmatic, and creative programme, designed to produce the global advertising leaders of the future. We’ve developed exceptional links with leading international names such as BBH, Beattie McGuinness Bungay, CST The Gate, JWT, M&C Saatchi, McCann Erickson, Mother, Ogilvy & Mather, plus many more must-work agencies. They love our uniquely theoretical approach: we get under the skin and into the psychology of advertising, producing smart, culturally aware and highly sought-after graduates. As Sir John Hegarty, worldwide creative director at BBH, put it: “They’re a great bunch, led by some very bright tutors.”
Course validated by the Open University.
Advertising is an exciting field offering global opportunities for creative talent. This is an exceptional programme within that field, designed in consultation with leading professionals and the Institute of Practitioners in Advertising (IPA). A crucial aspect of this course is its close links with top agencies: you’ll have many opportunities to get involved with some of the world’s most senior creative minds and their agencies, and to maximise your exposure to industry practice. It also has a strong academic and theoretical background, which will solidly underpin your creative practice. You will be thinking like a creative director by the time you graduate, at which point a remarkable 90% of our students have usually secured internships or employment.
Our tutors have considerable experience as award-winning senior members of some of the world’s leading agencies, working on global brands such as Coca-Cola and Philip Morris. They will show you how to deconstruct and critique some of the world’s best advertising, using what you discover to problem-solve and to inform and develop your own work. Our many partner agencies include Bartle Bogle Hegarty, Beattie McGuinness Bungay, CST The Gate and Ogilvy & Mather, as well as the IPA. They offer coaching, mentoring, work critiques, live briefs (of 4-10 weeks), London workshops, competition briefs and work-placement opportunities (in places like Brussels and Manila). Students regularly win month long placements with big London agencies; many are offered graduate employment with agencies they’ve had contact with. You’ll also have the opportunity to enter prestigious international competitions and European study exchanges are possible for a term or over the summer. You will graduate with your own completed book and/or reel (portfolio of work) to show potential employers or other education institutions.
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It’s very rare to see such intelligent strategic thinking on advertising courses-one of the things which makes the Leeds approach special.
Course Structure. Year One. You’ll research creative-thinking models and learn how to think by questioning, and then question your thinking. You’ll also be exposed to studio practice and the roles of art director and copywriter.
Placements. There are many opportunities to negotiate or win placements in agencies in the UK, Europe and beyond.
Trevor Beattie Beattie McGuiness Bungay
Year Two. You’ll choose a pathway (copywriter or art director) and become part of a team of two. As you develop your own skills and strategies, you’ll explore behavioural economics and how they impact on creativity.
Year Three. You’ll enhance your strategic thinking by operating as managers, not just doers. You will write a dissertation and in-depth case study, and make a presentation to industry.
Accolades.
Future Careers.
Students have won countless awards including D&AD, Student Book Awards, Chip Shop Awards, British Museum Campaign, and even Global Cannes Lions (Gold and Silver).
Graduates work as freelancers or in top-10 agencies around the world as art directors, copywriters, creative directors, brand planners and account handlers.