BA (Hons.) GRAPHIC DESIGN
06
Module Code: OUGD603 Module Title: EXTENDED PRACTICE
EXTENDED PRACTICE STATEMENT OF INTENT.
Name:
David Mathew Gaskell
Blog Address:
http://d-gaskell-ougd603.blogspot.co.uk/
Statement of intent: II focus on creating designs that can be used to help make people's lives easier and more enjoyable. Subjects / Themes Branding & Identity. Product & Packaging. Publishing & Editorial. Information & Wayfinding. Web & Screen (Motion). Design Disciplines / Creative Development I will be working a lot on developing type and layout skills within all the briefs I am undertaking throughout third year. I will also be using motion graphics in a couple of the briefs, this is a new skill I will need to learn and develop. I am wanting to improve my presentation skills, learning how to structure an aural presentation as well as design boards will really help me when putting together a portfolio and presenting ideas in all areas of life, not just design related presentations.
Practical Skills / Workshops – what, why and when? After Effects I need to learn how to use After Effects for my CoP 3 practical, George Carlin DVD menus and to work on promotional tools for my typeface design and release. I need an induction into this software during October. Book-binding Will be using this from various briefs throughout third year. This may leave me spending a fair chunk of my time at Vernon Street. Screen Print Quite a few of my briefs will involve screen printing. Again, this will push me towards the Vernon Street building quite often throughout the year.
Brief 1: LCA Prospectus
Deadline
31/01/2014
Design the Leeds College of Art prospectus for 2015/16. Brief 2: ZL Deliveries
Deadline
14/02/2013
Deadline
31/01/2014
Mailer to gain small Brief 3: Dotty
Typeface design. I will be a typeface manual and proposing a working font that will attempt to progress how type is used in the future. Brief 4: George Carlin
Deadline
31/01/2014
Limited edition packaging for George Carlin's 13 HBO Specials including an audio book. I will be designing an outer case, 14 disc designs, 14 CD case designs, 14 inner booklets and 13 DVD menus. This is a large brief, but one I am certain to enjoy. Brief 5: Elmwood
Deadline
Brand the boring: Brand an air freshener.
16/12/2013
Brief 6: Guest Bespoke
Deadline
31/01/2014
Visual identity design for a LCA furniture student. Full identity design, from logo to stationery, portfolio and website. Brief 7: KK Outlet
Deadline
13/01/2014
Design an A2 poster representing the introduction of the VHS tape in 1976. Brief 8: The Beautiful Meme
Deadline
06/12/2013
Deadline
14/02/2014
Redesign the Union Jack. Brief 9: Our Deity Bread
Product and packaging brand revolving around one of the world's most popular deity's. Brief 10: Penguin Books
Deadline
14/02/2014
Design a book cover for 'What a Carve Up!' to submit for the Penguin book design competition. Brief 11: Secret 7
Deadline
24/01/2014
Design an album cover for Grounds for Divorce, a song by Elbow. Brief 12: BBC
Deadline
13/03/2014
Present an idea that uses open platforms to allow consumers to contribute, adapt and develop their own experience – to give the BBC news audience around the world a more global voice. Can big global events create a shared global experience? Or can local newsworthy events be given more global relevance through a more personal viewing, listening and reading angle?
Brief 13: End of Year Show Book
Deadline
16/05/2014
Propose and hopefully design the end of year book for the graphic design course. Brief 14: Fishin' Chips
Deadline
16/05/2014
Branding for a fish and chip van. Brief 15: Leeds Brewery
Deadline
16/05/2014
Full rebrand of Leeds Brewery and their 6 Leeds based pubs. The brief involves a logo design, beer pump clips, glasses, bottled beer labels, bottle cap design, retail packs of beer, drink coasters, retail packaging, bottle opener, website, van livery, gift sets, staff uniforms, brewery way-finding, visitor cards, company stationery, pub food branding, promotional t-shirts and other materials. Brief 16: World War 1
Deadline
16/05/2014
To help with my practical I want to take the opinion of 100 Leeds folk to use in my exhibition/installation.