LETTERCULT TYPOGRAPHY BRIEF
The reference imagery I used to influence my design. I wanted the design to have a very geometric look to it. For this reason I chose to base the typography around a rubix cube.
LETTERCULT TYPOGRAPHY BRIEF “LIFE IS TOO SHORT TOO WORK SO HARD” Above is the quote I will base my poster on. I like it as a quote, always good to have a reminder to stop working so hard.
I created a base alphabet for which the letters will later be based on. I kept to 2D at the moment to speed up the process.
The lettering on 3D cubes. Each letter is placed on all three sides of the cube.
LETTERCULT TYPOGRAPHY BRIEF DESIGN DEVELOPMENT
I refined the lettering, twisting certain parts of the cube to make the typography look more dynamic.
I set the cubes in to the quote. At this point I could begin experimenting with the layout.
LETTERCULT TYPOGRAPHY BRIEF DESIGN DEVELOPMENT
The first layout I made for the poster. The cubes are left hanging in the isometric grid. They look a bit lonely in this poster, I began to dislike the colours I used on the cubes. They looked a bit washed out, and detracted from the digital feel I want the design to have.
I adjusted both the colour of the lettering on each cube, and the background grid from which I constructed the objects. The above image is the final design I will be submitting to the competition. The black marks represent where the design will be cut, for this reason photographing a printed poster will look a lot better.
LETTERCULT TYPOGRAPHY BRIEF FINAL POSTER
The final poster can be seen on the left. The poster has been heavily influenced by the work of DKNG Studios and Milton Glaser.