OUGD503 RESPONSIVE
Project proposals
10 steps to wri9ng persuasive project proposals
1. Set clear aims and objec9ves Impact Impact upon Whom or what
How
Overall aims
Outcomes
Specific aims
Outcomes
Objec9ves
Outputs
2. Be SMART Specific
Details exactly what needs to be done
Measurable
Achievements can be measured in terms of units, or specific success criteria
Achievable
That resources, scope and scale are within your capabilities or capacity.
Realistic
The objectives is possible to attain – which is important for your motivation
Time bound
The period of time, target dates, schedule or timetable is clearly defined.
3. Use words from your brief Develop and produce promo9onal materials
Specialist interest Analyse your compe9tors Manage your finances
Promote the exhibi9on
Post entries to your blog
Make a 6 minute oral presenta9on
Plan, design and stage an exhibi9on Conduct and compile research AUend and report on into... professional networking events
Key dates
Refer to the content of lectures and seminars
4.Jus9fy the need for your proposal • Show what research you have already done. – Who needs it? – Why do they need it? – What evidence can you provide to support your argument? – What circumstances have created this need? – Don’t make empty statements
5.Describe your audience • • • • • •
Demographics? Loca9ons? Lifestyle? Which industry? What values do they have? Why will they engage with it?
6. Describe your mo9va9ons • • • •
What are your goals? What are your ambi9ons? What are your success criteria? What are your values? – Poli9cal standpoint – Environmental concerns – Social factors – Economic factors
7. Consider the reader • Make your proposal easy to read by: – Using a professional template – Using the appropriate tone – Not repea9ng yourself to pad it out – Asking two people to check your grammar and spelling before you submit.
8.Eliminate vagueness • Some words to avoid: – Unique, nice, special, normal, bland, sleek, definitely, awesome, gay, basically, essen9ally, totally, interes9ng, u9lize, like, get, got, I, chance, actually, really, truly, amazing, everyone, never, always, things, life, a lot, good, bad, cool, whatever, went, boring, trendy, stylish, maybe, individual............
9.Visualise the ending Begin with your vision of the ending in mind.
10. Assume nothing • Except...... • that the reader of your proposal knows nothing about you, your skills or the context of your project. • Explain everything.