Title
David M Gaskell.
David M Gaskell
Studio Pitch
Studio Pitch.
All of the briefs. 1/4
2/4
3/4
4/4
Frozen Stars. LCA Prospectus. ZL Deliveries.
Blockface. George Carlin. Guest Bespoke.
Fedrigoni. Our Deity Bread. Penguin.
Fishin’ Chips. Leeds Brewery. World War 1.
22/11/2013
06/01/2014
13/03/2014
16/05/2014
David M Gaskell
Studio Pitch
Brief One.
Frozen Stars.
(1)
Deliverables.
Deadline.
DVD Cover. Disc Design. Title Sequence. Film Poster.
22/11/2013.
David M Gaskell
Studio Pitch
Frozen Stars.
David M Gaskell
(2)
Studio Pitch
Frozen Stars.
(3)
Reference. At this point in the project I was given a couple of reference points to work from.
David M Gaskell
Studio Pitch
Frozen Stars.
(4)
Current Progress.
Next Steps.
Submitted a few ideas, waiting for feedback to progress on to the next stage of the project.
Wait for feedback, see what is said and develop from there.
David M Gaskell
Studio Pitch
Frozen Stars.
(5)
Action.
Deadline.
Recieve Feedback.
08/11/2013
Send over amended designs.
12/11/2013
Begin work on the film title and credits.
15/11/2013
David M Gaskell
Studio Pitch
Title
Brief Two.
David M Gaskell
Studio Pitch
LCA Prospectus. Deliverables.
Deadline.
Prospectus. Physical. Digital.
22/11/2013.
(1)
Open Day. Signage. Student Ambassador Uniforms. Open Day Poster. Bag.
David M Gaskell
Studio Pitch
LCA Prospectus.
(2)
Die-Cut Mosaic. I want to make the mosaic the central aspect of the design. As the college’s past is something to boast about.
David M Gaskell
Studio Pitch
LCA Prospectus.
(3)
The prospectus should incorporate the history of the college, whilst at the same time making something new and engaging.
David M Gaskell
Studio Pitch
LCA Prospectus.
(4)
The die-cut design based on the college’s mosaic logo.
David M Gaskell
Studio Pitch
LCA Prospectus.
Animation
Creative Advertising
Fashion
Photography
Printed Textiles
Visual Creative Communication Practice
David M Gaskell
Fine Art
(5)
Graphic Design
Illustration
Further Education
General College
Studio Pitch
LCA Prospectus.
(6)
BA (Hons) Animation.
Leeds College of Art Locations. Blenheim Walk.
Vernon Street.
Degree programmes run from this location.
Further education programmes run from this location.
Leeds College of Art Blenheim Walk, Leeds, LS2 9AQ.
Leeds College of Art Vernon Street, Leeds, LS2 8PH.
Travelling by Car.
Travelling by Rail.
Blenheim Walk car park is usually full during the day, although spaces are available for visitors after 5pm. The nearest public car park is the multistorey, 400 metres away, at Woodhouse Lane. This is clearly signposted and easily accessed from the inner ring road. There is no parking for our Vernon Street building, we would recommend the nearby Merrion Centre, or the Light.
Leeds train station is a 10 minute walk from our Vernon Street building, and 20 minutes from the Blenheim Walk building. Taxis and buses are available from the station forecourts.
Travelling by Bus.
Travelling by Air.
Key.
The central Leeds bus/coach station is a 15 minute walk from the Vernon Street building and 20 minutes to the Blenheim Walk building. Buses pass the Vernon Street and Blenheim Walk buildings every 5 minutes from the bus or rail station.
Leeds Bradford International Airport is about 8 miles’ drive from the city centre, with taxis and buses available to and from there. Manchester airport has regular, direct rail connections to Leeds train station.
Blenheim Walk. Brodrick’s Building. Vernon Street. Parking. Rail Station. Bus Station.
Prospectus Grid. The format is 130mm x 210mm. I divided each page into a 6 x 6 grid.
David M Gaskell
Studio Pitch
LCA Prospectus.
(7)
Outdoor Boards. Outdoor boards need to be more attention grabbing and interactive than those that have been seen recently.
David M Gaskell
Studio Pitch
LCA Prospectus.
(8)
Ambassador T Shirt I designed this irresistable t shirt for the Student Ambassadors to wear on open days and at UCAS Fares.
David M Gaskell
Studio Pitch
LCA Prospectus.
(9)
Open Day Poster. In an attempt to make the poster encapsulate the college. This has been a minor issue, yet one i am working through with great vigour and a smile on my face.
David M Gaskell
Studio Pitch
LCA Prospectus.
(10)
Wayfinding. I will be able to colour code the college, and use these colours in the signs to signal where the courses are located.
David M Gaskell
Studio Pitch
LCA Prospectus.
(11)
Internal Signage. Adjusting the typeface to be a stencil face, allows for low-cost and easy to display signage.
David M Gaskell
Studio Pitch
LCA Prospectus.
(12)
Internal Maps. The internal maps can be colour coded to relate to the prospectus design.
David M Gaskell
Studio Pitch
LCA Prospectus. Action.
Deadline.
Make a mock-up of the slipcase.
06/11/2013
Test print b&w copies of the inserts.
06/11/2013
Make scales test of the signage.
06/11/2013
David M Gaskell
(13)
Studio Pitch
Title
Brief Three.
David M Gaskell
Studio Pitch
ZL Deliveries.
(1)
Deliverables.
Deadline.
10 x Container. 10 x Booklet. Website. Van Livery. Business Card. Uniforms.
22/11/2013.
David M Gaskell
Studio Pitch
ZL Deliveries.
(2)
Target Customers. Dukes 92 / 3Twenty One / Panama Hatty’s / Slice Pizza and Bread Bar / Bistro 1847 / Albert’s Restaurant & Bar / 63 Degrees / Aumbry
David M Gaskell
Studio Pitch
ZL Deliveries.
(3) Container. The container has to grab the attention of the reciever. Cue a 3D tomato, made from Balsa wood.
David M Gaskell
Studio Pitch
ZL Deliveries.
(4)
Mailer. I took inspiration from books that have a focus on ingredients, be it an illustrative focus, or a photographic focus.
David M Gaskell
Studio Pitch
ZL Deliveries.
(5) 1/2 of produce photograph
Logo to be applied with a stamp.
1/2 of produce photograph
uts Spro
Bas il
Asparagus
Aube rgine
Turnip
eet Sw
Apple
Apric ot
melon Water
to Pota
nip rs Pa
ato Tom
e ed Sw
Carrot
Caul iflow er
as Pe
er
r er
ana
Potato
Ban
etr oo t
els
e Cabbag
Pepp
wb ra St
y
Pumpki n
Bla ck be rr
Be
li co
ss Bru
Ce ler y Co ur
ge
tte
lb Bu el
lic
Jerusalem
Kale
Gar
e
Leek
ttu c
nn Fe
Le
Rh ub ar b
rran t
Red cu
Raspbe rry Quince eg Pom
m Plu ar Pe Fig
Artichoke
Grapefruit
rr y sebe Goo
Lemon
Nec tari ne
Seasonal Fruit
Da mso n at e
oc Br
ish
Clementine
Cran berr y
te rana
ch
David M Gaskell
pple yA
Cherr y
D
h
mle Bra
Pe a
Focus will be on the photographs of the produce, with a short introduction and guide on how to order to finish.
ur
Rad
Layout.
nts ra
ac
kc
c Bla
Sp in
y
Greetings kind reader, we are a family run business with a passion for supplying our customers with the highest quality, local, seasonal fruit and vegetables at the lowest possible price. Working closely with our customers enables us to fulfil requirements and achieve 100% customer satisfaction. We hope to work with you in the future, for now we would like to leave you to enjoy samples of some of the produce we offer our customers.
Seasonal Vegetables
Studio Pitch
ZL Deliveries.
(6)
Shot List.
Photography Reference.
Beetroot / Pomegranate / Lemon / Pepper Nectarine / Lettuce / Apricot / Fig / Broccoli / Tomato / Cranberry / Brussels Sprouts
The mailer will be photography based, studio is being booked for November 13th 2013.
David M Gaskell
Studio Pitch
ZL Deliveries.
David M Gaskell
(7)
Studio Pitch
ZL Deliveries.
David M Gaskell
(8)
Studio Pitch
ZL Deliveries.
David M Gaskell
(9)
Studio Pitch
e
Be
etr oo t
Bas il
Aube rgin
Asparagus
Turnip
ato Pot
sels
s Bru
n
ant
ry
Quince eg Pom
te rana
m Plu at e
Carrot Cauli
flow er
as Pe
on
e
er Pepp
y
s out Spr
Cabbag
Potato
urr
Raspber
Clementine
Da ms
li co
Pumpki
Red c
Cherry
Cran berr
oc Br
ish
l
e ppl ey A
Rad
m Bra
ar Pe
D
e et Sw
e
kb er ry
Apric ot
Apple
melon Water
ato Tom
Rh ub ar b
cu
k ac Bl
Ce ler Co ur
ge
y
tte
lb Bu el
lic
Jerusalem
Kale
Gar
e
Leek
ttu c
nn Fe
Le
Fig
rr y sebe
G oo
Artichoke
Grapefruit
Lemon
Nec tari ne
ch
Pe a
p ni rs Pa
Ban ana
ed Sw h
Bl ac
s nt rra
ac
wb ra St
(10) Sp in
ry er
ZL Deliveries.
Information Graphic. Seasonal Fruit
I will be including an information graphic in the mailer, to show what produce is in season when, very interesting indeed.
David M Gaskell
Seasonal Vegetables
Studio Pitch
ZL Deliveries. Home
Produce
Contact
Black and white line drawing of the hand, to add the personal touch and be something not expected of a contact page.
(11)
The highest quality fruit and vegetables from around the world, delivered at your convenience.
Contact If you have questions about and the service we provide, or are interested in placing an order contact us on: t 07854 063 032 e info@zldeliveries.co.uk t @zldeliveries We look forward to working with you.
Š ZL Deliveries 2013
Website Design. I have done a few scamps and mock-ups for a website design.
David M Gaskell
Studio Pitch
ZL Deliveries.
(12) Business Card.
Frances Gaskell t t e w
07854 063 032 @zldeliveries info@zldeliveries.co.uk www.zldeliveries.co.uk
Part of the brief involves redesigning a pre-existing business card. The logo will be applied with a stamp, and be the same size as the logos that appear in the new year mailer.
The highest quality fruit and vegetables from around the world, delivered at your convenience.
David M Gaskell
Studio Pitch
ZL Deliveries.
(13)
Action.
Deadline.
Make a test of the 3D tomato.
08/11/2013
Photography studio time.
13/11/2013
Design uniforms.
15/11/2013
Van livery design.
15/11/2013
Design and code the website.
22/11/2013
David M Gaskell
Studio Pitch
Title
Brief Four.
David M Gaskell
Studio Pitch
Blockface.
(1)
Deliverables.
Deadline.
Working digital font. Typeface manual. Promotional poster. Website.
06/01/2014.
David M Gaskell
Studio Pitch
Blockface. TypeGroup — Noodge
(2)
symbolic predisposed antiquarian Noodge 20
Noodge 80
Noodge 320
Typeface Research. I took inspiration from ‘Nudge’ a face that is built on top of geometric structures, and easily adaptable.
David M Gaskell
Studio Pitch
Blockface.
Light.
(3)
Regular.
Bold.
Building Blocks. All letterforms are built on a 15 x 24 grid of either triangles, circles or squares.
David M Gaskell
Studio Pitch
Blockface.
(4)
Characters. All three weights of the display face will contain the same character set
David M Gaskell
Studio Pitch
Blockface.
Light.
(5)
Regular.
Bold.
Font Programming. The typeface being a uniform size and width will make programming the font much simple and straigh forward.
David M Gaskell
Studio Pitch
Blockface.
(6)
Typeface Manual. I want the manual to be interactive and not fixed. I will likely be using laser cut technology within the manual.
David M Gaskell
Studio Pitch
Blockface.
(7)
Promotional Poster. The way I have constructed the typeface will allow me to make a tactile promotional poster that will more entertaining for the viewer to use.
David M Gaskell
Studio Pitch
Blockface.
(8)
Website. The website will be simple, with a focus on the typeface animations I will be creating in the near future.
David M Gaskell
Studio Pitch
Blockface.
(9)
Action.
Deadline.
Programme digital font.
08/11/2013
Typeface manual tests.
07/11/2013
Website development.
15/11/2013
Desing for promotional poster.
18/11/2013
David M Gaskell
Studio Pitch
Title
Brief Five.
David M Gaskell
Studio Pitch
George Carlin.
(1)
Deliverables.
Deadline.
14 x Disc Designs. 14 x Inner booklets. 14 x Back panels. 13 x DVD menus.
06/01/2014.
David M Gaskell
Studio Pitch
George Carlin.
(2)
Visual Reference. Main reference for the brief is the Talking Heads Brick. I like the tactile nature of it.
David M Gaskell
Studio Pitch
George Carlin.
(3)
Typeface Design. I didn’t want to use any existing typefaces in this project, so I created a typeface, and named in Dirty George.
David M Gaskell
Studio Pitch
George Carlin.
(4)
Container. The outer container will look like this, but be vacuum formed in clear plastic.
David M Gaskell
Studio Pitch
George Carlin.
(5) Colourways. Each album will have it’s own colours. Okay, these are the 14 colours.
David M Gaskell
Studio Pitch
George Carlin.
(6)
Cover Designs. I have given the customer 2 options for the covers. They can use the one above, featuring Carlin’s changing face between the albums being filmed.
David M Gaskell
Or the alternate back panel, which will make his face when all 14 covers are placed near to each other.
Studio Pitch
George Carlin.
(7)
Inner Booklet.
DVD Menu.
The booklets inner spread will be an illustration of a part of the routine.
The menu titles will be animated versions of the booklet inner spreads.
David M Gaskell
Studio Pitch
George Carlin.
(8)
Inner Booklet.
DVD Menu.
The booklets inner spread will be an illustration of a part of the routine.
The menu titles will be animated versions of the booklet inner spreads.
David M Gaskell
Studio Pitch
George Carlin.
(9)
Inner Booklet.
DVD Menu.
The booklets inner spread will be an illustration of a part of the routine.
The menu titles will be animated versions of the booklet inner spreads.
David M Gaskell
Studio Pitch
George Carlin.
(10)
Inner Booklet.
DVD Menu.
The booklets inner spread will be an illustration of a part of the routine.
The menu titles will be animated versions of the booklet inner spreads.
David M Gaskell
Studio Pitch
George Carlin.
(11)
Back Panel. I created a grid to base the back and side panels around, using a custom designed typeface. Consistency is king on these.
David M Gaskell
Studio Pitch
George Carlin.
(12)
Disc Designs. Wanted to keep the disc designs simple. Creating consistency across the set of discs. Type based, lovely stuff.
David M Gaskell
Studio Pitch
George Carlin.
(13)
Action.
Deadline.
Make a test for the outer container.
08/11/2013
Finish inner booklet designs.
11/11/2013
Order CD cases.
11/11/2013
Design and animate DVD Menu titles.
13/12/2013
David M Gaskell
Studio Pitch
Title
Brief Six.
David M Gaskell
Studio Pitch
Guest Bespoke.
(1)
Deliverables.
Deadline.
Logo. Business Card. Letterhead. Portfolio/Catalogue. Website.
06/01/2014.
David M Gaskell
Studio Pitch
Guest Bespoke.
(2) Logo Design. Logo has been designed, and decided upon with the client. Next step is to order a stamp for the logo to be applied across a range of materials.
David M Gaskell
Studio Pitch
Guest Bespoke.
(3) Portfolio Insert(s). As the identity needs to be adaptable and usable at a low cost, I came to using separate inserts that can be printed at the client’s convenience.
Stumpy
Desk and Storage. Native Ash, European Oak/Burr and American Black Walnut. A statement piece to be used and admired by all the senses, it takes direct inspiration from the live/evergreen oak trees found in the southern states of America. By keeping the number of components to a minimum I have tried to show off the tree’s inner beauty. The desk assumes an executive status but the position of the top allows it to be used against a wall if space becomes an issue.
David M Gaskell
Studio Pitch
Guest Bespoke.
(4) Portfolio Case. The paper slip case. For an easy to update, and cost effective portfolio I will be designing a slip case.
David M Gaskell
Studio Pitch
Guest Bespoke.
(5)
Embossed type.
Guest Bespoke guestbespoke.com dave@guestbespoke.com Applied with a stamp.
Business Card. Business card needs to be visually impressive to reflect the quality of the furniture he makes.
David M Gaskell
Studio Pitch
Guest Bespoke. Mr A. Person Generic Company Name Road Town City Postcode Country
Invoice & Letterhead.
Invoice Invoice Date 25th September 2013
(6)
Payment Date 24th October 2013
Applied with a stamp.
Item
Quantity
Cost
Stumpy - Desk and Storage
1
£3000
Subtotal VAT Total
All quotations are valid for 30 days only after which we reserve the right to requote. All prices displayed are exclusive of VAT.
David M Gaskell
Invoices and letterheads are central to the identity.
£3000 £600 £3600
Guest Bespoke guestbespoke.com dave@guestbespoke.com
Studio Pitch
Guest Bespoke.
(7)
www.guestbespoke.com/
Home Philosophy Contact
www.guestbespoke.com/
Stumpy
Home
Desk and Storage Native ash, European oak/burr and American black walnut.
Philosophy Contact
A statement piece to be used and admired by all the senses, it takes direct inspiration from the live/evergreen oak trees found in the southern states of America. By keeping the number of components to a minimum I have tried to show off the tree’s inner beauty. The desk assumes an executive status but the position of the top allows it to be used against a wall if space becomes an issue.
©
Guest Bespoke 2013.
Stumpy Desk and Storage Native ash, European oak/burr and American black walnut. A statement piece to be used and admired by all the senses, it takes direct inspiration from the live/evergreen oak trees found in the southern states of America. By keeping the number of components to a minimum I have tried to show off the tree’s inner beauty. The desk assumes an executive status but the position of the top allows it to be used against a wall if space becomes an issue.
©
Guest Bespoke 2013.
Website. Shown a lot of designs over the past few weeks. At the point of developing a working website at the moment. This
David M Gaskell
will be done before the first week of December, allowing me to make the final tweaks over the christmas break.
Studio Pitch
Guest Bespoke.
(8)
Action.
Deadline.
Develop type to be embossed on the business card design.
08/11/2013
Make a working version of the website.
11/11/2013
Test model of the porfolio case.
08/11/2013
David M Gaskell
Studio Pitch
Title
Any Questions?
David M Gaskell
Studio Pitch
Title
Brief Seven.
David M Gaskell
Studio Pitch
Fedrigoni.
(1)
Deliverables.
Deadline.
Waiting for the brief to be posted on the YCN website. Typically a piece of promotional material to get people to buy more paper from them.
13/03/2014.
David M Gaskell
Studio Pitch
Fedrigoni.
(2)
Action.
Deadline.
Read through the brief.
??/??/2013
Research into Fedrigoni’s history.
07/01/2014
David M Gaskell
Studio Pitch
Title
Brief Eight.
David M Gaskell
Studio Pitch
Our Deity Bread. Deliverables.
Deadline.
Bread Stencils. Packaging. Website. Posters.
13/03/2014.
David M Gaskell
(1)
Studio Pitch
Our Deity Bread.
(2)
Logo. The logo looks quite industrial, the logo can/may be applied to the bread products with the Deitys.
David M Gaskell
Studio Pitch
Our Deity Bread.
(3)
Deity Line-Up. I have decided on 6 core Deity figures. This can be expanded on with specialist deity’s, for example, an ancient Greek range, a voodoo range. All about the Product, Range and Distribution.
David M Gaskell
Studio Pitch
Our Deity Bread.
(4)
Poster. I have decided on 6 core Deity figures. This can be expanded on with specialist deity’s, for example, an ancient Greek range, a voodoo range. All about the Product, Range and Distribution.
David M Gaskell
Studio Pitch
Our Deity Bread.
(5)
Website. I have purchased ourdeitybread.com and have access to it for 2 years.
David M Gaskell
Studio Pitch
Our Deity Bread. Action.
Deadline.
Develop packaging system.
13/01/2014.
Design and develop website.
20/01/2014.
David M Gaskell
(6)
Studio Pitch
Title
Brief Nine.
David M Gaskell
Studio Pitch
Penguin.
(1)
Deliverables.
Deadline.
Front and reverse book cover design.
13/03/2014.
David M Gaskell
Studio Pitch
Penguin.
(2) Initial Research. Read a few book reviews. Feel it is time to read the book, potential Christmas present I am thinking.
David M Gaskell
Studio Pitch
Penguin.
(3)
Action.
Deadline.
Read the book in question.
24/01/2014
Initial round of concept sketches.
31/01/2014
Final design.
02/02/2014
David M Gaskell
Studio Pitch
Title
Brief Ten.
David M Gaskell
Studio Pitch
Leeds Brewery. Deliverables. Logo design. Beer labels. Pump clips. Signage. Drink Coasters. Packaging. Products book. Website. Glass. Bottle Opener.
David M Gaskell
(1) Deadline.
Staff uniforms. Safety signs (in factory). Visitor cards. Wayfinding. HGV Livery. T Shirts. Gift Set. Commercial Packaging.
16/05/2014
Studio Pitch
Leeds Brewery.
(2)
Leeds Brewery. I have made quite solid research into the brewery, and I am in a good spot to begin the project.
David M Gaskell
Studio Pitch
Leeds Brewery.
(3)
Retail Packaging. I have researched packaging that offers an extra function to the customer. I feel this is important.
David M Gaskell
Studio Pitch
Leeds Brewery.
(4)
Logo Systems. Made some research in to how a system can work across a range of packaging, allowing difference whilst keeping a easily defined ‘brand’.
David M Gaskell
Studio Pitch
Leeds Brewery.
(5)
Action.
Deadline.
Research.
Completed
Completion.
01/05/2014
David M Gaskell
Studio Pitch
Title
Brief Eleven.
David M Gaskell
Studio Pitch
Fishin’ Chips
(1)
Deliverables.
Deadline.
Logo. Menu. Signage. Uniform. Website. Packaging. Food van graphics.
16/05/2014
David M Gaskell
Studio Pitch
Fishin’ Chips
(2) Logo Design. A very amusing logo as you can see. This is my crispy golden, yet flakey white future.
David M Gaskell
Studio Pitch
Fishin’ Chips
(3)
Action.
Deadline.
Research.
20/01/2014
Completion.
01/05/2014
David M Gaskell
Studio Pitch
Title
Brief Twelve.
David M Gaskell
Studio Pitch
World War 1
(1)
Deliverables.
Deadline.
6 x first class stamps. Release book. Website. Including family tree finder.
16/05/2014
David M Gaskell
Studio Pitch
World War 1
(2)
Action.
Deadline.
Research.
01/02/2014
Stamp design.
01/03/2014
Website Development
01/04/2014
All finished.
01/05/2014
David M Gaskell
Studio Pitch
Thank you for listening, it has been and gone.
David M Gaskell
Studio Pitch
Title
Any Questions?
David M Gaskell
Studio Pitch