Ted Baker London Leading UK designer brand $725m global brand retail sales Three main distribution channels: - Retail - Wholesale - Licensing
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Ted Baker London Quintessentially British brand Quirky yet commercial fashion offering High quality design detailing Contemporary approach to marketing & PR
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Ted’s Mission To build a successful company through the creation of a leading designer brand. We will achieve this by conducting ourselves in an efficient and courteous manner and by maintaining our high standards and integrity. We pride ourselves in always being in a position to satisfy the needs of our customers. In order to protect the ethos and persona for which we have gained an enviable reputation, we always ask ourselves the question… ‘Would Ted do it that way?’
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Key Moments In Time 1988: Ted Baker founded by CEO, Ray Kelvin - brand began life as a shirt specialist in the UK 1990: Ted opens his first London store, Covent Garden 1993: Wholesale business, ‘The Trustee Collection’, launches 1995: Ted introduces his first Womenswear range 1996: Launch of Ted’s US business 1997: Listed on London Stock Exchange 1998: Skinwear, Ted’s original fragrance, is unveiled 2000: Ted Baker Footwear hits the ground running 2006: Ted opens in Dubai, Hong Kong, Malaysia, Indonesia, Thailand & Singapore 2011: The closest man to Ted, Ray Kelvin, is awarded a CBE by Her Majesty The Queen 2012: Ted opens stores in Tokyo (his first in Japan), Fifth Ave Manhattan and Knightsbridge, London
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Product Design Philosophy Heritage of British tailoring combined with a thoroughly contemporary outlook. Overall approach focused on unwavering attention to detail and commitment to quality. It’s the little touches and details that make Ted Baker products stand apart from any competitor.
Menswear A reflection of popular contemporary culture, with a sense of style and humour mixed in. Ted’s menswear is a celebration of fashion, teamed with British mischief at its heart.
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Phormalwear Ted Baker has two suiting collections for his consumers to choose from: – Endurance marries modern designs with high performance and crease-resistant fabrics. – Pashion offers the discerning gentleman finest luxury tailoring with a sharp metropolitan silhouette.
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Womenswear A fresh and feminine mix of European elegance with London flair. Ted’s womenswear is a celebration of beauty, individuality & exquisite attention-to-detail.
Langley Feminine with a fashionable edge, Langley is Ted’s elegant, decadent womenswear collection. Extremely limited, highly exclusive pieces that seamlessly blend luxury, individuality and timeless style.
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Accessories The perfect marriage of contemporary design and high quality. It’s the little touches from Ted that complete an outfit.
Product Licences From footwear and eyewear, to lingerie and swimwear, to fragrances, jewellery and watches.
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Ted’s Home Ted lives at The Ugly Brown Building in London with 300 family members. 1,900 extended family members across Europe, USA, Middle East, Far East & Australasia.
TED’S STORES WORLDWIDE
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USA 15 STORES 4 OUTLETS 26 CONCESSIONS
UK & IRELAND UK: 31 STORES, 9 OUTLETS, 139 CONCESSSIONS (Inc JLP)
CANADA TORONTO (1)
IRELAND: 1 STORE, 1 OUTLET, 14 CONCESSIONS
EUROPE FRANCE (2) SPAIN / PORTUGAL (15 CONCESSIONS) NETHERLANDS (3)
MIDDLE EAST ABU DHABI (1) DUBAI (5) KUWAIT (1)
FAR EAST/ AUSTRALASIA THAILAND (2) TAIWAN (4) HONG KONG (3) JAPAN (1) S KOREA (2 CONCESSIONS) SINGAPORE (3) MALAYSIA(3) INDONESIA (2) AUSTRALIA (3) NEW ZEALAND (1)
Store Design Philosophy Every Ted Baker store offers customers a welcoming and intriguing environment that’s a pleasure to shop in. Each one boasts a fully bespoke design that’s full of innovative and distinctive touches. Interiors are playful, witty, luxurious and stylish – each one packed full of high quality fashion and quirky touches waiting to be discovered.
Ted’s stores are packed full of quirky touches that are waiting to be discovered 20
Knightsbridge 75 Brompton Road, London 4786sq/ft - 444sq/m Located within the renowned Knightsbridge Estate (and between two of the world’s most famous retail icons, Harvey Nichols and Harrods), Ted’s Brompton Road store design is inspired by Queen Victoria, Prince Albert and the Great Exhibition… and offers international visitors and residents alike a regal touch of retail theatre from Ted.
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Floral Street Covent Garden, London 7730sq/ft - 718sq/m Located in the prestigious, cosmopolitan area of Covent Garden, Floral Street features an art deco design, with a ‘music, magic and movies’ theme across three floors.
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Ted Baker & Friends Cheapside, City of London 3980sq/ft - 370sq/m A rather stylish one-stop-shop, this innovative store features Ted’s clothing collections alongside Ted’s Grooming Room ‘for gents who like things trim and proper’ and for the ladies, Ted’s Beauty Spot – the perfect place for sitting pretty.
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Westfield London The Atrium 3230sq/ft - 300sq/m Located in Westfield London’s main shopping space, The Atrium, this store’s design features a series of themed rooms that pay homage to the location’s dog racing history.
Westfield London Pashion The Village 1409sq/ft - 131sq/m In Westfield London’s salon-style shopping space, The Village, this store’s design features a decadent interior that showcases Ted Baker’s most sophisticated, high fashion collections.
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Bluewater Lower Guild Hall, Bluewater, Kent 7000sq/ft - 650 sq/m Tedbury Village features four different ‘shops’ (a country pub, an old apothecary, a butchers and tea shop) within the four walls of the store. Each area features different parts of Ted’s stylish menswear and womenswear collections and, overall, provides a typically quirky experience for customers who shop with Ted.
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Fifth Ave 595 Fifth Ave at 48th St, New York 7000sq/ft - 650 sq/m Ted’s largest store in the US (and third Manhattan location) combines the Edwardian splendour of a London town house with New York Art Deco detailing, as well as an inventive digital window installation.
Fifth Ave 595 Fifth Ave at 48th St, New York 7000sq/ft - 650 sq/m Each floor of ‘Ted’s Grand House’ showcases the brand’s unique style of retail theatre and of course, its splendid menswear and womenswear collections.
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New York Meatpacking 32-34 Little West 12th St, Manhattan 7730sq/ft - 718sq/m Ted’s second New York store has a design which is inspired by Ted ‘moving home’ and unpacking in the Meatpacking.
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Caesars Forum Shops Las Vegas, USA 3,589sq/ft - 333.4sq/m A beautifully designed store, featuring chandeliers, velvet drapes and unusual interpretations of classic furniture, which provides a standout of oasis of calm for Ted’s customers in the whirlwind that is Las Vegas.
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Dubai Mall Downtown Burj Dubai 3567sq/ft - 331sq/m A play on the English country garden, this store features a maze, trees, wildlife, topiary, and even light fittings in natural shapes to create an oasis of Britishness in Dubai.
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Tokyo, Omotesando 5-30 Kita Aoyama 3-chome, Minato-ku, Tokyo 5,750 sq/ft - 534.19 sq/m Ted’s first ever store in Japan features a vibrant design which unites ‘analogue with digital’ across two floors. 1950s communication devices are mixed with digital interactives to engage customers with the brand. Interiors are embellished with silk panels, bronze and customised textured wallpaper, brown glass pendant lights and limestone floors.
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Harbour City Mall Harbour City, Hong Kong 1450 square foot 134 Situated in the heart of the Tsim Sha Tsui district, this store’s ‘rough luxe’ tone features a mixture of concrete, wood, rusted steel and luxurious fabrics in a decadent colour palette of gold, orange and black, alongside key pieces from Ted’s personal collection of ‘objet d’art’.
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Suria Mall Kuala Lumpur, Malaysia 1271sq/ft – 118sq/m Situated at the foot of the world famous Petronas Towers, this store’s design takes inspiration from the rustic blend of old colonial influences, Asian traditions and the futuristic advancements of Kuala Lumpur (combined with some of London’s most iconic buildings).
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Beijing Park View Green, Beijing, China 1879 sq/ft – 175 sq/m Ted’s first ever mainland China store is an English Rose in the heart of Beijing: a unique interpretation of an English country garden with features influenced by William Morris. The 19th century English textile designer’s rose garden patterns are hinted at in the storefront which, combining old and new, is tied together by a laser cut steel screen. Little surprises are also hidden in the shapes of typically British objects such as gnomes, foxes and top hats.
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Auckland Britomart Mall, New Zealand 1800 sq/ft – 167 sq/m You’re shore to love Ted’s first store in NZ which, inspired by its seafront location, takes on a luxurious nautical theme. Rusted steel fretwork adorns the walls, polished walnut decking is found underfoot and a rope installation in the window is designed to represent the sails on a ship.
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Sydney Westfield, Sydney, Australia 1800 sq/ft – 167 sq/m London’s Tube network mixed with a ‘Down Under’ influence is the design inspiration for this unique Ted store. Sliding doors, a striking curved wall suggestive of tunnels, coloured lines (inspired by the iconic map design) plus tiles, patterns and colour palettes all work to underline Ted’s world-famous attention-to-detail.
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Introducing Ted’s Concessions Heritage From the very beginning in 1988, Ted Baker has worked with department stores both in the UK and around the world. We opened our first concession in Harrods in 1989 which, today, continues to trade as the number one sales per sq ft brand on their Way-In fashion floor. In addition, our concessions in Selfridges (named the Best Department Store in the World by The Intercontinental Group of Department Stores) offers the highest sales per square ft, and our staff levels (compared to other brands) are continuously praised.
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UK
Ireland Brown Thomas: 11 locations Arnotts: 2 locations House of Fraser: 1 location Total: 14 concessions
A World of Concessions
House of Fraser: 63 locations Selfridges: 13 locations Fenwicks: 8 locations Bentalls: 4 locations John Lewis: 56 locations Harrods: 1 location Elys: 1 location Total: 146 concessions
In total, Ted currently operates 210 concessions with 15 different department store partners in six countries in the UK, Europe, USA and Asia. Concessions are a key part of our retail portfolio and, as such, receive the attention and investment they merit. Ted Baker is one of the most experienced retail concession brands in the global market and we are determined to make a successful and memorable impact on the Japanese market.
S Korea Lotte: 1 location Shinsegae: 2 locations Total: 3 locations
USA Bloomingdales: 27 locations
Our intention has been stated with the launch of our first store in the famous shopping district of Omotesando. The stores become the brand showcase of Ted Bakers’ ethos and design integrity whilst the concessions become the commercial heart of our global business.
Spain
South Africa
Holland
El Corte Ingles: 15 locations
Stuttafords: 4 locations
De Bijenkorf: 5 locations
Germany Karstadt: 5 locations opening 2012
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Communicating Ted’s Brand Ted’s brand communications team is focused on delivering bespoke strategic and creative output. Engaging, memorable and consumer focused ideas are delivered for retail, wholesale and licencees. Main objective: To connect and engage customers with the brand, creating loyalty, advocacy, value for money & high levels of return on investment.
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I’ve always sought to stand out from the crowd, however great the crowd may be… Romanticism had Constable, Blake and Turner. Impressionism had Van Gogh, Cezanne and Monet. Cubism had Br aque and Picasso. Exhibitionism has Ted Baker.
No Ordinary Marketing
And as the founder of the school of display and extr avagant behaviour, Ted Baker brings you spring/summer 2012.
Ted believes in talking directly with his customers, and engaging them with the brand in non-traditional ways, using our unique tone of voice to articulate ourselves in a memorable fashion. Ted Baker has never advertised in the traditional sense. Rather, we create high impact, non-traditional window schemes, as well as events, experiences and contemporary digital media which are designed to capture customers’ attention and offer them something out of the ordinary.
Exhib A. Cece - Dress
For Spring/Summer 12, our campaign (entitled ‘The Great Exhibitionist’) connected a mini lookbook as a gift with purchase, a window scheme and an innovative social media activity (Ted’s Drawing Room), which gave customers the chance to win a bespoke fashion portrait of themselves by a top illustrator.
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Ted’s Key to Success “The secret of fashion is to lead not to follow, but never to lead too far.”
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