Starting Point I was given this as a starting point, the current logo doesn’t speak to the programme or theatre in general. Another thing I noticed was how low res the logo is. Giving the impression of a seriously unprofessional organisation. I made some research into the process the plays go through before being staged by the theatre. This clarified everything I needed to include and represent in the logo.
The Logo I started designing the logo with a blank page, not wanting to take any of the elements from the logo being used prior. What I have tried to represent a few things in the logo. The type is stepped like it is to represent the 3 step process the plays go through in order to reach production. I have used a ‘h’ instead of the full word as it creates a chair image, which represents the audience of the plays. The most important thing I have been trying to show is a three dimensional space.
David Gaskell Three Minute Theatre
The Brief Create a logotype for the Three Minute Theatre Headway project. The logo will be used across all promotional materials for the Headway project.
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