13 Brief Title
The Brief
Solution
Evaluation
The Great3 War
Develop a range of stamps to commemorate the 100 year anniversary of World War 1.
I wanted to connect people, leaving decorating paper with pretty images meaningless. Instead I created a campaign which is used as a mechanism to connect people to their history and each other. The campaign is called, ‘The Great3 War’ with the ‘3’ representing the generation gap between people involved in the First World War and people of a similar age living today.
This is a short brief I completed towards the end of the module. The thinking behind this brief helped me secure an internship at one of my top 10 studios. As an idea I am very happy with it, it is the best idea I have had during my time at Leeds College of Art, one that is human-centred and would help solidify our society.
Brief Type Self-initiated
Collaborators N/A
Background There have been hundreds of stamps commissioned to commemorate wars, for this reason I felt it pointless to decorate a stamp with visuals. Instead something more was needed, a set of stamps which pays tribute to families rather than the war specifically.
There isn’t anything I would change about the brief, I intend to develop it further upon after submission and propose to a Government body who may be able to implement the idea. I am feeling confident the real thing could be seen around August 4th.
Considerations
Overall I am very happy with and think the brief shows how my thinking process has developed and matured during my time at LCA. In many ways, this is the type of work I want to do in the future. Human-centred design which help build communities, rather than advertising that sells meaningless products.
I took 20 steps back when starting the brief, by first question what a stamp is. In doing this I realised the purpose of a stamp is to connect people, and that the stamps could be used as an opportunity to connect people to their past their community.
David M Gaskell
OUGD603
The main reason I am happy with the outcome of this brief is I avoided the obvious. I could have made some very interesting, beautiful images of weapons, military uniform and statistics about the war. I didn’t do this as I feel that approach with stamp design does nothing other than alienate people. This is the one brief in the year where I allowed myself ample thinking time, giving it passing thought everyday since September. In that time I had many ideas, but remained patient knowing a better idea was on it’s way.
Brief 13
1/11
Research
David M Gaskell
What I did
Why I did it
How the research informed me
I researched how the wars have been commemorated. Not just World War 1 or previous stamps, but D-Day events and memorabilia from the war.
I did the basis visual research, looking at the style of photography, colour and typography. The research into how War and historical events are remembered opened my eyes to a lot of possibilities.
I discovered that stamps can be more than nicely decorated piece of paper. The two examples at the bottom of the page will be the main influence in my project - remembering events and showing live events of the day. I set out to develop a campaign that connects people.
OUGD603
Brief 13
2/11
Research
What I did
Why I did it
How the research informed me
With the direction set in place I made some more research into ways events in wars have been remembered in future generations. Top left of the page is an interesting project, a book that has photographs of children remember an event in the second world war 50 years later.
I contacted the two institutions to involve people in the project. I chose these institutions as they as heavily involved in remembering the war and helping veterans.
I learnt quickly the institutions were unwilling to help me. They were worried I would ‘get in on their action’. This made me rethink the project, I needed a campaign that could be proposed without that much back-up work. User-generated content and a more organic project is needed in response to the selfish and fearly rejections I have to deal with.
I contacted two institutions connected to the war, with the idea of contacting people willing to contribute to my project.
David M Gaskell
OUGD603
Brief 13
3/11
Development
David M Gaskell
The Name
Media
What needed to change
The Great Great Great War The name refers to the generational gap between the people who faught in the war, and people living today of a similar age.
The campaign will be integrated, making use of digital and print media to engage people in the stamps.
The name is a bit clunky, it’s too long to be usable on social media platforms.
OUGD603
Brief 13
6/12
www.tgggw.com
www.tgggw.com
THE GREAT GREAT GREAT WAR
THE GREAT GREAT GREAT WAR
ABOUT
SEARCH
CONTRIBUTE
TIMELINE
ON-THIS-DAY
www.tgggw.com
ABOUT
SEARCH
CONTRIBUTE
TIMELINE
ON-THIS-DAY
THE GREAT GREAT GREAT WAR
ABOUT
SEARCH
CONTRIBUTE
TIMELINE
ON-THIS-DAY
ABOUT
WHAT
HOW
WHY
CONTRIBUTE
Dectum hilici st virtim inam eo consiceperum issedem re ficatid in alicaperis, ori postrat. milibunc res hora, ver publii fortil tem faciam perum orit; int nostum pecerent.
Dectum hilici st virtim inam eo consiceperum issedem re ficatid in alicaperis, ori postrat. milibunc res hora, ver publii fortil tem faciam perum orit; int nostum pecerent.
Dectum hilici st virtim inam eo consiceperum issedem re ficatid in alicaperis, ori postrat. milibunc res hora, ver publii fortil tem faciam perum orit; int nostum pecerent.
Dectum hilici st virtim inam eo consiceperum issedem re ficatid in alicaperis, ori postrat. milibunc res hora, ver publii fortil tem faciam perum orit; int nostum pecerent.
Dectum hilici st virtim inam eo consiceperum issedem re ficatid in alicaperis, ori postrat. milibunc res hora, ver publii fortil tem faciam perum orit; int nostum pecerent.
NAME
MESSAGE
Simon Jennings
Nam intest vica; Cat, esidelum di caste esicae egilinatum quondient, Pala is. Fue commo hortes ad ce nos auconsi gnonsus sicaequ onstod C. Bon aperuris? Di, ure ex noccipiem tius nonsult oruncereo, sultus hostest? Sim vit revirmilius cupionducto adhuidius aus? Fularesces ren tellem lium terfex nimis ocus, qua vis. Simmoenti se.
RELATION
Nam intest vica; Cat, esidelum di caste esicae egilinatum quondient, Pala is. Fue commo hortes ad ce nos auconsi gnonsus sicaequ onstod C. Bon aperuris? Di, ure ex noccipiem tius nonsult oruncereo, sultus hostest? Sim vit revirmilius cupionducto adhuidius aus? Fularesces ren tellem lium terfex nimis ocus, qua vis. Simmoenti se.
Nam intest vica; Cat, esidelum di caste esicae egilinatum quondient, Pala is. Fue commo hortes ad ce nos auconsi gnonsus sicaequ onstod C. Bon aperuris? Di, ure ex noccipiem tius nonsult oruncereo, sultus hostest? Sim vit revirmilius cupionducto adhuidius aus? Fularesces ren tellem lium terfex nimis ocus, qua vis. Simmoenti se.
Great-Grandfather
LOCATION Barnstaple
SUBMIT
www.tgggw.com
THE GREAT GREAT GREAT WAR
www.tgggw.com
ABOUT
SEARCH
CONTRIBUTE
TIMELINE
ON-THIS-DAY
www.tgggw.com
THE GREAT GREAT GREAT WAR
ABOUT
SEARCH
CONTRIBUTE
TIMELINE
ON-THIS-DAY
THE GREAT GREAT GREAT WAR
ABOUT
SEARCH
CONTRIBUTE
TIMELINE
ON-THIS-DAY
SEARCH NAME Simon Jennings
LOCATION
Nam intest vica; Cat, esidelum di caste esicae egilinatum quondient, Pala is. Fue commo hortes ad ce nos auconsi gnonsus sicaequ onstod C. Bon aperuris? Di, ure ex noccipiem tius nonsult oruncereo, sultus hostest? Sim vit revirmilius cupionducto adhuidius aus? Fularesces ren tellem lium terfex nimis ocus, qua vis. Simmoenti se.
OCTOBER
SEPTEMBER
AUGUST
JULY
JUNE
MAY
APRIL
MARCH
FEBRUARY
15
JANUARY
DECEMBER
NOVEMBER
The first 80 wounded men arrived at the Midland Railway Station after the Battle of the Marne in September 1914. There are reports of a crowd of over 6,000 watching them being taken from City Square to the teacher training college at Becketts’ Park. This became the 2nd Northern General Hospital where there were 60 officer beds, 2039 other ranks beds. Between the start and the finish of the war over 57,000 soldiers were treated there.
AUGUST 11
AUGUST 13
AUGUST 20
AUGUST 25
AUGUST 26
‘Your King and Country Need You’ slogan is published, calling for the first 100,000 men to enlist for Kitchener’s New Army. The call is answered within two weeks.
The first squadrons of the Royal Flying Corps arrive in France.
Brussels is evacuated as Germans occupy the city.
The Royal Flying Corps claim their first ‘kill’ as three aircraft from 2nd Squadron force down a German reconnaissance plane.
The Battle of Le Cateau. BEF suffers 7,812 casualties and is forced to retreat.
Barnstaple
SEE RESULTS
Development
CONNECT WITH THIS PERSON
LEEDS, ENGLAND
SET ALERT
1914
1915
1916
Website
Functions
What needed to change
The website is central to the campaign, being the place where all the functionality that enable the campaign.
Upload People upload a photograph with the name of their relative and a message about them.
The website was too grey, colour needed to be introduced. I am happy with the functions, it is simply aesthetic changes that are required.
1917
1918
Search You can search your relative’s name to see who else posted stamps in their memory. Timeline See what happened in the war. On-this-day Allows you to see what happened in a specific area.
David M Gaskell
OUGD603
Brief 13
4/11
Outcome
David M Gaskell
Print campaign
Why it works
Billboards, bus shelters and newspapers will be used to promote the campaign.
It allows people to pay respect to their family in a public forum.
OUGD603
Brief 13
6/11
THE GREAT WAR 3
Outcome
Concept
Stamp visuals
Why it works
The Great3 War A campaign that gives people the chance to connect to their past and their future.
People will contribute their own photographs to the website which will be turned into stamps. Giving people the opportunity to be a stamp, and remember their history.
It is a community that is positive. It gives people the opportunity to be immortalised as a stamp and shows what a stamp is - a means of connecting people - rather than a chance to make pretty pictures.
The name referes to the generational gap between people who faught in the war, and people of a similar age who are alive today.
David M Gaskell
OUGD603
Brief 13
7/11
www.thegreatwar.com
www.thegreatwar.com
THE GREAT 3 WAR
ABOUT SEARCH YOUR STAMP TIMELINE ON-THIS-DAY
THE GREAT 3 WAR JENNY HARPER GREAT GRANDMOTHER BARNSTAPLE
Outcome
David M Gaskell
ABOUT SEARCH YOUR STAMP TIMELINE ON-THIS-DAY Supported 4 children on a seamtresses wage whilst her husband fought in the war. Thank you for everything.
Website
Home page
Why it works
The website is the focus of the campaign, it offers the most to the audience and it is where the stamps are made.
The home page displays every stamps that has been uploaded on an infinite horizontal scroll. Each stamp can be clicked on to access information about who the stamp is uploaded in rememberance of.
It shows the scale of the project, showing them it is a community they want to be involved in. The home page could also become an accurate representation of what Britain is today, and be a way of national bonding.
OUGD603
Brief 13
8/11
www.thegreatwar.com
www.thegreatwar.com
THE GREAT 3 WAR
ABOUT SEARCH YOUR STAMP TIMELINE ON-THIS-DAY
YOUR STAMP
David M Gaskell
ABOUT SEARCH YOUR STAMP TIMELINE ON-THIS-DAY
SEARCH
Upload your image, with details about your relative and you will be made into a stamp. Paying respects to your family’s heritage and the people of World War 1.
Outcome
THE GREAT 3 WAR
JENNY HARPER GREAT GRANDMOTHER BARNSTAPLE
Supported 4 children on a seamtresses wage whilst her husband fought in the war. Thank you for everything.
JENNY HARPER BARNSTAPLE
My grandmother told me all about you, much love.
SUBMIT
SEE RESULTS
CONNECT
Your stamp
Search
Why it works
This is the page where you upload an image of yourself, along with the name, relation and location of the person you are remembering along with a note to that person.
Allows you to search a name and see how many other people have uploaded that person. You then have the choice to connect to that person - bringing the nation closer together.
Both pages are easy to use, these are the community building aspects of the website, as such the most important pages.
OUGD603
Brief 13
9/11
www.thegreatwar.com
www.thegreatwar.com
THE GREAT 3 WAR
ABOUT SEARCH YOUR STAMP TIMELINE ON-THIS-DAY
THE GREAT 3 WAR
APRIL
MARCH
FEBRUARY
15
JANUARY
DECEMBER
NOVEMBER
OCTOBER
SEPTEMBER
AUGUST
JULY
14
JUNE
4
3
1
AUGUST 1
AUGUST 3
AUGUST 4
AUGUST 6
AUGUST 7
French military mobilisation ordered.
Germany declares war on France.
Germany declares war on Belgium.
Germany declares war on Russia.
Great Britain gives order for troops to mobilise.
United States declares neutrality.
Royal Navy cruiser HMS Amphion is sunk by German mines in the North Sea, causing the death of 150 men and the first British casualties of war.
The first 80 wounded men arrived at the Midland First members of the British Railway after the Battle of the Marne in Expeditionary Force (BEF) landStation in September 1914. There are reports of a crowd France. of over 6,000 watching them being taken from City Square to the teacher training college at Becketts’ Park. This became the 2nd Northern General Hospital where there were 60 officer beds, 2039 other ranks beds. Between the start and the finish of the war over 57,000 soldiers were treated there.
Italy announces neutrality. Belgium announces neutrality.
Outcome
David M Gaskell
Great Britain gives Austria-Hungary ultimatum to stand down from hostilities. When Austria-Hungary doesn’t comply a state of war is declared at 11.00pm
1 2
2
x LEEDS, ENGLAND 1914 1915 1916 1917 1918
Timeline
On-this-day
Why it works
Allows people to access general information about the war.
A more specific way to search events of the war. Allows the user to select a location.
It teaches people about the war on a macro and micro level.
OUGD603
Brief 13
10/11
Outcome
David M Gaskell
Print campaign
Social media
This will give public awareness to the campaign and direct people to the website. The print campaign highlights the grass-roots connection to people and events in the war.
Each name that is uploaded to The Great3 War website is displayed on a twitter feed, by the end of the campaign the twitter feed will be a digital memorial to the people involved in the war.
OUGD603
Brief 13
11/11