David Gaskell ZL Deliveries
The Brief Create a visual identity for a fruit and vegetable seller based in Manchester. The logo had to involve a sheep in the design.
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The Logo I wanted the logo to have a vernacular aesthetic, the client was adament that a sheep needed to be included in the logo. For this I placed a tomato within a cloud, this doubles as a sheep from the front on view. The hand rendered type allowed me complete freedom with the type, rather than being limited by available typefaces.
Supporting material The client asked me to design a business card and a banner for them. The business cards arestandard size 85mm x 55mm portrait cards using 300gsm uncoated stock. They are one colour to save on print cost. The banner is a 1800mm x 600mm, and is printed on waterproof stock as it will be used outdoors.
FRUIT VEG MERCHANTS T 07980 074 006
David Gaskell ZL Deliveries
E ZLDELIVERIES@HOTMAIL.CO.UK
The solution With the brief being a live brief, and coming with a really small budget made the range of available materials limited. There is no web presence and the promotional material will be kept very local to the area the company works.
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