LUCA VALLE CEO HOME ITALIA

This year at Fuorisalone Home Italia focused on quality instead of quantity, grouping several important events in a single day: a talk with six international Archistar studios, the presentation of as many as 14 brands of its partners and, last but not least, it announced the opening of Home Italia showrooms in China; we talk about this with Luca Valle, Ceo and founder of Home Italia, who tells us how this idea was born. “In all these years my team and I have worked hard to achieve this result, that is, to open showrooms in the world that would carry the name of Home Italia together with our companies. The right word for me is internationalization: it is indeed fundamental for a company to internationalize its brand by making it grow. This is why we decided to open our first showrooms in China, our main market, inserting within them, our partner companies.” A choral achievement then, as Luca Valle points out. “If to date we are here it is because we really believed in it.” But who is Holike, the partner chosen to open these Home Italia showrooms? “Holike is a publicly traded company that has, to date, more than 2,000 showrooms throughout China. Not only that, the son of Holike’s founder also owns HD, a midto-high-end Chinese furniture line. Both of them fell in love with Made in Italy: that’s why they contacted us and we were able to define the Home Italia showrooms that will allow our partners to enter this market that, more and more, demands high-quality Made in Italy furniture.”

ABOVE: the signing moment between Giorgia Cesarini (Project and Sales Manager of Home Italia) Winnie Lin (Holike) for the opening of Home Italia’s showrooms in China.Below, from left: Luca Valle, architect Mario Pavone and Winnie Lin.

This year Home Italia, General Contractor of Made in Italy design, has decided for Fuorisalone to focus on quality rather than quantity. As Luca Valle , Ceo and founder of Home Italia, tells us, “This year the events scheduled for Fuorisalone are really many and everything risks becoming dispersive. This is why we decided to focus on a single day, April 20, where we will have several appointments, in addition to the usual party that has always distinguished us.”

Home italia has thus brought together as many as 14 design brands that will be present with their products to enliven the halls of the elegant Excelsior Hotel Gallia in Milan (Piazza Duca d’Aosta 9). Starting at 6 p.m., a cocktail will be the prelude to the talk that will begin at 7 p.m. and will involve six internationally renowned architectural firms: Pininfarina, Asti Architetti, PiuArch, Marco Piva, Carlo Colombo, and Maurizio Lai. The theme will be “Architecture & Design: the future to come,” with Claudio Brachino moderating the debate. Next, on stage, Home Italia and Holike will sign an agreement to open in the next 24 months, three showrooms in China under the Home Italia brand. Inside, Home Italia’s partner companies will be on display: a way to better rep -