WINNIE LIN HOLIKE

Holike Creative Home is a very prominent Chinese listed company known throughout the China market. Holike’s core business is the sale of furniture specializing in cabinets and paneling. Holike has more than 2000 stores and showrooms all over the market China. The founder of Holike gave provision to his son to pursue his own path in the ‘furniture business and, to date, owns HD, a high-end Chinese furniture line distributed in the different showrooms they own. Father and son poib fell in love with Made in Italy, and decided to enhance it in the Chinese market. This led to the idea of collaborating with Home Italia, the General Contractor of Made in Italy. We meet Miss Winnie Lin HOLIKE Director of Product Brand Center HD Home Definition Brand Manager who told us how the idea of collaborating with Home Italia came about. “If in China you think of Italian furniture you think of Home Italia. Home Italia in China is very famous because it has already developed several projects with very important clients. Ceo Luca Valle has founded a unique company because he has been able to group all the Made in Italy into one. When you talk to Home Italia you are talking to a single interlocutor but at the same time it is as if you were talking to all the Italian furniture companies, so for the end customer it is a great added value. Home Italia is ambitious like us because they want to develop throughout the Chinese market and the world. That’s why we decided to collaborate with them.” How do you intend to develop this collaboration in the next 5 years and in which regions do you want to develop ? “We asked and wanted from Home Italia the exclusive right in the whole Chinese market to open their showrooms, and for this request we guaranteed them the ‘opening of 5 showrooms in 2 years. My father already has 500 stores throughout China under the Holike brand, so it will be very easy for us to develop Home Italia’s showrooms as well. The regions of development and openings will be decided from time to time according to the ‘trend of the Chinese market. The first showroom will be opened in Guangzhou, inside the Louvre, and will have an area of 600 square meters. We already own the showroom: we are ready to go!”.

resent Made in Italy abroad and directly introduce Italian brands. Following this, the different companies present told about their news and future projects, and at the end of the presentations, the exclusive party began with several guests not only from the world of architecture and design, but also from the world of entertainment. But it didn’t end there. Home Italia became Charity Friendly on this occasion: through fundraising campaigns related to its activities and events, it supports SOS Children’s Villages, a Non-Profit Association that operates in 137 countries around the world and has always helped the youngest children to grow up and face their future in the best way possible. Therefore, a fundraiser was dedicated to them during the evening. Guests framed the QRCode on the screen or on the flyer placed on the chairs and donated in real time through TrustMeUp. Because Furisalone is not only business but also an opportunity to leave a mark, making the future of these children better. H