WHERE WOULD WE BE WITHOUT YOU?

THE TENTH EDITION OF 3DAYSOFDESIGN WAS CELEBRATED IN COPENHAGEN IN JUNE. THIS YEAR’S WATCHWORD: INCLUSION

3daysofdesign was born ten years ago when four companies, all located under one roof in an old Pakhus 48 North Harbour warehouse in Copenhagen, decided to hold a joint three-day event to present their new products rather than each doing a standalone event. Tells Signe Byrdal Terenziani Ceo of 3daysofdeign, “We invited a number of international journalists, designers and collaborators, and they all contributed. One brand paid for the plane tickets, another for the hotel. It became a success and it turned out that there were many brands that wanted to be involved. Very quickly, that number grew to 50, and it has been growing ever since. Today there are more than 300 brands in our community.” Established as a way for visitors to meet manufacturers and designers in their workplaces, it has now evolved to become a benchmark for Scandinavian design and beyond. In fact, several brands from all over the world, including Italy, are present. This year’s theme is:

What would we be without you?

This year’s theme visuals were made in collaboration with a group of multidiscipli- nary creatives. Photographer Rasmus Hjortshøj and videographer Pelle Darger Johansen captured six friends of 3daysofdesign as they formed a dynamic visual depiction of collaboration, connectivity and creativity. To explore it to the fullest, just download the 3daysofdesign app from the site on your phone, put on comfortable shoes and start walking around. Wrap yourself in the unique atmosphere of Copenhagen that amplifies the beauty of this event. H