SugarCRM Partner Framework Gold
Silver
Bronze
20-users
10-users
5-users
✔
✔
Quarterly
Quarterly
Annual
✔
✔
✔
2-yr Term
2-yr Term
Invitation to the SugarCRM Partner Conference (fees may apply)
✔
✔
✔
Invitation to Executive Reception— SugarCRM Partner Conference
✔
Access to Partner Portal(s)
✔
✔
✔
SugarCRM Partner Logo Usage (requirements for usage apply)
✔
✔
✔
Access to SugarCRM FastTrack Enablement Process
Priority Seating
As Available
As Available
Marketing Portal with extensive preapproved marketing initiatives available
✔
✔
✔
SugarCRM Strategic Account Support
✔
✔
✔
Subscription to SugarCRM Newsletter
✔
✔
✔
Preferred Listing on SugarCRM Web Partner Finder
1st Tier
2nd Tier
3rd Tier
Free Partner Day at SugarCon
✔
✔
Free Content Syndication
✔
✔
✔
Access to SugarCRM Support Portal
✔
✔
✔
Access to all training, authorization and certification programs, webinars, etc.
✔
✔
✔
Sugar University on-line "How-To" Libraries
✔
✔
✔
SugarCRM commercial discussion forums
✔
✔
✔
Sales & Marketing Benefits Not for Resale, In-house SugarCRM Enterprise Solution Dedicated Channel Manager Business Modeling and Planning Meetings Opportunity Registration Partner Advisory Board (limited seats per region)
Technical Support & Education
Copyright © 2012 SugarCRM, Inc. All rights reserved.
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SugarCRM Partner Framework Gold
Silver
Bronze
Generous Margins for New Customer Acquisition and Renewal Margins
25%
20%
15%
Additional Discount for Exceeding Quarterly Business Plan Goals*
3%
2.5%
2%
Marketing Development Funds
✔
✔
✔
Margins for contracting SugarCRM Professional Services
✔
✔
✔
Participation in SugarCRM Major Account Program
✔
✔
Margins for participating in the SugarCRM Referral Program
✔
✔
✔
Business Modeling & Planning tools and services
✔
✔
By Request
On-going Enablement for new hires & significant organizational change
✔
✔
✔
Must complete Non-Disclosure Documentation
✔
✔
✔
Established business with strong financial health
✔
✔
✔
Preferred
Preferred
Preferred
✔
✔
✔
Financial & Operational
Pre-Qualification & New Partner Guidelines
CRM consulting and implementation experience Proven ability to commit and deliver on revenue target Must meet staffing requirements for dedicated sales, pre-sales and technical
Copyright © 2012 SugarCRM, Inc. All rights reserved.
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SugarCRM Partner Framework Gold
Silver
Bronze
Submit and receive approval on annual Business & Marketing Plan for each Region/Country/Territory targeted in Plan w/in 45-days of Agreement
✔
✔
✔
Principal/Owner/Executive must commit resources to the SugarCRM FastTrack Enablement Process
✔
✔
✔
Complete 1st marketing campaign within 90-days of signing Agreement (Preapproved SugarCRM marketing initiatives available)
✔
✔
✔
Utilize SugarCRM Professional Services for 1st Implementation (fees apply)
Optional
Optional
Optional
SugarCRM Professional Services available to shadow on 2nd implementation (fee's apply) based on Professional Services evaluation
Optional
Optional
Optional
SugarCRM provides sales cycle support to all partners when requested as part of the normal weekly pipeline reporting cadence. Pro-active participation with partner on their 1st sales opportunity as part of Partner Enablement
Copyright © 2012 SugarCRM, Inc. All rights reserved.
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Copyright Š 2012 SugarCRM, Inc. All rights reserved.
Page 4 of 5
SugarCRM Partner Framework Gold
Silver
Bronze
Attend SugarCRM sponsored events including, but not limited to, SugarCRM Partner Conference, SugarCon, etc. Partners will also attend all regularly scheduled partner conference calls and other scheduled communications event.
✔
✔
✔
Provide SugarCRM with all required documentation and reporting as defined in the SugarCRM Program Guide
✔
✔
✔
Certification Requirements by Role: Sales Executive
1
1
1
Certification Requirements by Role: PreSales Engineer
1
1
1
Certification Requirements by Role: Services Consultant
1
1
1
Yes
Yes
Yes
Marketing resource to be defined and registered with SugarCRM
*Additional Discount for Exceeding Quarterly Business Plan Goals: When partners meet or exceed their quarterly new customer acquisition goals in a given quarter, they will immediately be eligible for an additional discount on all orders placed over the next 90-days. This discount has requirements that must be met so partners should refer to the SugarCRM Partner Program Guide for more information.
Copyright © 2012 SugarCRM, Inc. All rights reserved.
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