Tyrone's Portfolio by tyrone gibson

COVER LETTER

Tyrone Gibson / 801-602-9621 / gratibunda@gmail.com

Spanning 17 years, my graphic design experience includes everything from print to environmental to online design. I received my BFA degree in Graphic Design from BYU. While there I worked as designer at an on-campus and since have worked for both studios and marketing teams as designer and art director. After graduation I returned to New York (where I interned previously) to take a job at RGA as an interactive designer on the IBM.com team. Since then I’ve worked in Utah: mostly in technology but also in the health industry, dental marketing and even plastics. My professional experience encompasses brand management and design to include: corporate branding, collateral & stationery design, online & offline design for marketing/advertising, copywriting, environmental & structural design, motion design, packaging design, collateral and online localization, and presentations (PPT, Keynote). I acted as Art Director and Designer for each of these competencies and wore many more hats as Solo Designer. While at BYU, I was pleased to have the opportunity to work a semester as a TA for an Honors Graphic Design class taught by the School of Communications. My professor, Linda Sullivan, recommended that I assist the professor as TA for the class. I ran the computer lab where students came to learn software (Illustrator, Photoshop, Quark, and Powerpoint) outside of the lectured class. The class gave students a chance to explore Graphic Design as a discipline and help them decide to get a degree in it. Abigail Clawson was one such student and it was great to see her early work develop as I guided her in the lab. Linda Sullivan also asked that I teach a week long Design Camp the following summer for about 12 high-school students. The Camp was held on-campus at BYU and I guided students on assigned projects they worked on daily during the camp. I mentored students in this workshop setting by guiding them individually and as a group. I introduced them to Graphic Design by sharing articles, making presentations, and showing notable designers’ work and my own work. Both these experiences were very rewarding and meaningful for me. It gave me the chance to do what I love - design beautiful things and mentor students to do the same. I’m eager to teach this year as I’ve been exploring returning to school for an MFA in Design and know it would be a great opportunity to “get my feet wet” in education. I look forward to meeting with the faculty to discuss this in more detail.

RESUME

Tyrone Gibson / 801-602-9621 / gratibunda@gmail.com

I WORKED HERE: MCCANN ERICKSON : UT SENIOR ART DIRECTOR ADVERTISING DESIGN FREELANCE: UT Richter7 - 3FORM - Swivelhead Design - Neways Intl - Sum Media OMNITURE : UT ART DIRECTOR INHOUSE BRANDING & DESIGN AVALON DIGITAL STUDIOS : UT SENIOR DESIGNER WEB / BRANDING / MOTION GRAPHICS CENTER 7, INC : UT DESIGNER INHOUSE BRANDING & DESIGN

I KNOW SOFTWARE: INDESIGN / ILLUSTRATOR / PHOTOSHOP FLASH / DREAMWEAVER AFTER EFFECTS FIREWORKS FINALCUTPRO PowerPoint, Keynote

I LIKE: Drawing, Screen Printing, Photography, making Clothes, Product and Furniture Design, Teaching Art, Skiing, Backpacking, Jello Festivals, Flan, Nutella, a good movie and speaking Español.

ASK ME ABOUT: What I think of New York City What’s so cool about R|GA New York Being a Dad

R | GA : NY GRAPHIC DESIGNER IBM.COM DESIGN TEAM THE VALENTINE GROUP : NY GRAPHIC DESIGN INTERN

I HAVE REFERENCES: SANDRA RICHARDS (OMNITURE) : 801-201-8475 JACK HADLEY (Sum-Media) : 801-225-8900 TOM RHOTON (CENTER7) : 801-226-8500

TEACHING PHILOSOPHY

Tyrone Gibson / 801-602-9621 / gratibunda@gmail.com

Graphic design is both a discipline and an art. Itâ&#x20AC;&#x2122;s influence is everywhere we look and has a profound influence on society. I work to help students understand this and to be more than designers but to also be artists. They should be taught the influence of graphic design on society, that art influences design, and to discipline themselves in practicing it. A good graphic designerâ&#x20AC;&#x2122;s portfolio also includes: Awareness:

Writing:

Designers should be observant and open to inspiration. This

Writing skills can also be an integral part of developing

comes from gathering intriguing materials, looking at design

designs. Comparing words in clusters and lists reveals new

around them, commanding their own ideas, seeing new

connections and unseen perspectives.

objects, sketching, gleaning from thought-leaders - all this and more keeps a designer open to good inspiration.

Software Proficiency: As software evolves so must students along with it. A

Drawing:

working knowledge of software happens best when students

Drawing is an essential part of developing ideas as they

are excited creatively about something they want to create

emerge. It is one of the first things a student should learn in

before they get to the computer. When that happens,

order to be a valuable visual communicator. Itâ&#x20AC;&#x2122;s also better

students are naturally motivated to learn the software and

than going directly to the computer.

creativity then becomes their own unique ability.

PORTFOLIO Tyrone Gibson // 801-602-9621 // gratibunda@gmail.com

daveshop

He’s fixin to finish your furniture.

Hire Dave.

He’s fixin to finish your furniture.

Hire Dave.

to go here which is what we wrote the other day and beyond that so

get a grip on yourself and have patience that it will be inserted here.

Dave knows what it means to work on furniture. There’s more copy

to go here which is what we wrote the other day and beyond that so

get a grip on yourself and have patience that it will be inserted here.

get a grip on yourself and have patience that it will be inserted here. Dave knows what it means to work on furniture. There’s more copy to go here which is what we wrote the other day and beyond that so get a grip on yourself and have patience that it will be inserted here.

get a grip on yourself and have patience that it will be inserted here.

801.371.2221 daveshop@gmail.com

AIGA 100 SHOW WINNER

to go here which is what we wrote the other day and beyond that so

Dave

Dave knows what it means to work on furniture. There’s more copy

Duct tape? Whatever. ---------------------------------------

Dave knows what it means to work on furniture. There’s more copy

Dave knows what it means to work on furniture. There’s more copy to go here which is what we wrote the other day and beyond that so get a grip on yourself and have patience that it will be inserted here.

Superglue is for amateurs. --------------------------------------Dave

801.371.2221 daveshop@gmail.com

DAVESHOP (handyman service) identity + collateral

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LONEPEAKSOUND.com website

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PANPALS pancake molds brochure

identity + collateral Th e A s i a S o c i e t y

th e A s i a S o c i e t y

725

PA R K AV E N U E

N Y,

10021

212.288.6400

2 1 2 . 5 1 7. 8 3 1 5

ASIA SOCIETY 7 2 5 P A R K AV E N U E N Y, N Y 1 0 0 2 1 T 212.288.6400 F 2 1 2 . 5 1 7. 8 3 1 5

P O S TA G E PA I D

725 Park Avenue New York, NY 10021-5008

october

the Asia Society

Music of Asia San Jose Taiko in the East Coast premiere of Never Again!, commissioned by the Asian Heritage Council to commemorate the fiftieth anniversary of the bombings of Hiroshima and Nagasaki. This work combines musical influences from Japan and West African cultures in which drums play a central role. $16 members | $20 nonmembers

San Jose Taiko in the East Coast premiere of Never Again!, commissioned by the Asian Heritage Council to commemorate the fifti work combines musical influences from Japan and West African cultures in which drums.

Japanese Drums San Jose Taiko in the East Coast premiere of Never Again!, commissioned by the Asian Heritage Council to commemorate the fifti work combines musical influences from Japan and West African cultures in which drums. $7 members | $10 nonmembers

$7 members | $10 nonmembers

The Asia Society celebrates itâ&#x20AC;&#x2122;s 40th anniversary as Americaâ&#x20AC;&#x2122;s leading institution dedicated to fostering understanding of Asia and communication between Americans and the peoples of Asia.

San Jose Taiko in the East Coast premiere of Never Again!, commissioned by the Asian Heritage Council to commemorate the fiftieth anniversary of the bombings of Hiroshima and Nagasaki. This work combines musical influences Japan and West African cultures in which drums a central role. $16 members | $20 nonmembers

Strumming Around

Garden Rocks Asia

Harp to Heaven San Jose Taiko in the East Coast premiere of Never Again!, commissioned by the Asian Heritage Council to commemorate. work combines musical influences from Japan and West African missioned by the Asian Heritage Council.

Boom! Boom! Boom! San Jose Taiko in the East Coast premiere of Again!, commissioned by the Asian Heritage Council to commemorate. Combines musical influences from Japan and West African missioned by the Asian Heritage Council. $3 members | $8 nonmembers

$3 members | $8 nonmembers

the Asia Society september

InformatIon:

{212} 288-6400

Strumm This Jose Taiko in the East Coast premiere of Never Again!, commissioned by the Asian Heritage Council to influences from Japan and West African cultures in which drums play a central role.

december

$16 members | $20 nonmembers

Tune that thing

Chinese Guitars San Jose Taiko in the East Coast premiere of Never Again!, commissioned by the Asian Heritage Council to commemorate the fiftieth combines musical influences from Japan and West African cultures in which drums play a central role West African cultures.

information

events order form gallery hours

program

dat e

time

tickets

price

t o ta l

tuesday, wednesday, friday, and saturday | 11:00 am - 6:00 pm thursday | 11:00 am - 8:00 pm sunday | noon - 5:00 pm closed monday and major holidays

admission adults, $3 | students & seniors, $1 | free thursday 6:00 - 8:00

gallery talks tuesday - saturday | 12:30 pm & sunday | 2:30 pm

$16 members | $20 nonmembers

Gate of Heaven

auditorium

Taiko in the East Coast premiere of Never Again!, commissioned by the Asian Heritage Council to commemorate. work combines musical influences from Japan and West African missioned by the Asian Heritage Council. $3 members | $8 nonmembers

Lucky Plucky

november

Lila Acheson Wallace Auditorium seating capacity: 258

contribution address

$7 members | $10 nonmembers

how to get to the asia society

Tadao Ando

Lexington & 70th | M30, to Park & 72nd | M66 to Park & 68th

San Jose Taiko in the East Coast premiere of Never Again!, commissioned by the Asian Heritage Council to commemorate. work combines musical influences from Japan and West African missioned by the Asian.

day p h o n e

pm, the galleries will remain open until the start of program.

The Asia Society is located at 725 Park Avenue [70th Street]

name membership

free evening hours: thursday 6:00 - 8:00 pm on other evenings when there is a program beginning at 6:30

handling charge c i t y | s tat e | z i p t o ta l

Bus: M1, M2, M3, M4, to Madison & 70th | M101, M102, to Subway: Lexington Avenue line #6 to 68th Street Parking: 71st between Park & Lexington | 71st between

payment check /money order enclosed

mastercard

visa

american express

Lexington & 3rd

$3 members | $8 nonmembers card no /expiration

card holders name

signature

ASIA SOCIETY brochure

TRUMEAU: fine-art consultancy identities + biz card

SABIENT identities

SUMMIT

ACHIEVING NEW HEIGHTS

SUMMIT

OMNITURE: Summit Conference logo + schedule covers

5 days 1,000 units $15,000 profit

EmaiL 1 1

2 2 3 3

4 4

Four images were tagged in the wine.com e-mail campaign to monitor click-through patterns.

The “Get Lucky in Love” product promotion placed on the right side of wine.com dramatically increased sales.

chAllenge

ated each company’s offerings, we looked to make sure they would not only meet all of our technology, support and budget requirements, but that they would also provide a tool easy enough for anyone in our.”

this spring, product marketers used the pathing reports to make improvements to the Web site based on customer navigation—achieving an 11.4 percent conversion rate for customers downloading a product beta version.

After an extensive review process, Novell chose Omniture and its SiteCatalyst product. “Omniture was the only vendor that provided the support we needed and also offered a product that anyone in Novell could use—any marketing manager or executive—to obtain the reports they need,” explains Eaves.

Given a company the size of Novell with all its various online activities, the Novell Web site is understandably large and complex. Accurately measuring the site’s effectiveness has always been a top priority for Novell managers, but being able to view the results of those measurements in a timely manner was a challenge. “We’d always wanted the ability to quickly measure the effectiveness of the Novell Web site, as Novell invests a lot in it,” says Kim Eaves, director of electronic marketing at Novell. “We needed real-time information, so we could make immediate business decisions,” Eaves continues. “We wanted to see how customers were interacting with the different areas of our site and ensure that we were providing them with the right information at the right time.” solUtion

Rather than spending the time and effort to develop an internal solution, Novell looked outward. “We submitted a request for proposals to four large vendors,” says Eaves. “When we evalu-

c A se stUDY

Networking and Software Powerhouse Boosts Web Site Performance

11.4 % Conversion rate improvement of product download using Pathing reports

resUlts

www.omniture.com info@omniture.com

AboUt novell

Novell, Inc. (Nasdaq: NOVL) is a leading provider of infrastructure software and services to over 50,000 enterprises in 43 countries around the globe. With over twenty years of experience in data center, workgroup and desktop solutions, Novell’s 6,000 employees, 5,000 partners, and support centers around the world are meeting customer requirements for identity-driven.

t e c h n o lo gY

OvErviEw

As a world leader in providing infrastructure software and services, Novell understands the value of sharing information. Since the company introduced the first software-based network operating system in 1984, it has continually listened to customers and delivered market-leading products and services to meet their needs. As Novell’s products have changed with the times to embrace the Internet and open standards, Novell.com has also evolved into a world-class Web site that plays an increasingly important role in the company’s success. The site’s primary purpose is to provide the insight that customers need to make decisions about purchasing Novell products and services. A large portion of the Web site is then dedicated to supporting customers once they’ve made a purchase. Product support and online training are just a few of the support services Novell offers through its Web site.

eMeA + 44.845.226.1205

A b oU t o Mn i t U r e Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry-leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company’s Web site that includes historical and real-time analysis and reporting. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft,

UniqUe qUestions, Precise Answers.

550 East Timpanogos Circle Orem, Utah 84097

The Omniture SiteCatalyst tool has become an integral part of Novell. Our product marketing managers use SiteCatalyst reports to improve the processes that drive sales and generate revenue for Novell. Kim EavEs, dirECTOr OF ELECTrOniC marKETinG, nOvELL

chAllenge

Business units throughout Novell use SiteCatalyst to share real-time Web analytics on a daily basis. “The Omniture SiteCatalyst tool has become an integral part of Novell,” Eaves remarks. “Our product marketing managers use SiteCatalyst reports to improve the processes that drive sales and generate revenue for Novell.” For example, in support of Novell’s Open Enterprise Server (OES) product launch this spring, product marketers used the pathing reports to make improvements to the Web site based on customer navigation—achieving an 11.4 percent conversion rate for customers downloading a product beta version. SiteCatalyst allows Novell to immediately determine the effectiveness of every marketing campaign and Web activity—and make adjustments as needed to improve their performance and maximize return on investment.

“Novell invests heavily in promotions,” Eaves explains. “We want to make sure we are generating the correct prospects and monitoring the effectiveness for those dollars spent.” As an example, Novell used key performance indicators for a promotion ran during the same OES product launch and their marketers identified a 2.2 percent conversion rate for customers landing on the pricing page. Novell’s support team is also a big fan of SiteCatalyst. “With the feedback that SiteCatalyst reports provide, our support team can see what information customers are asking for and ensure that it’s on the Web site. With an improved self-help experience on the Web, customers place fewer calls to the Novell support team. This saves money for customers and Novell alike.”

LOCaTiOn: UrL: indUsTry:

Networking and Software Powerhouse Boosts Web Site Performance

550 East Timpanogos Circle Orem, Utah 84097

solUtion

resUlt

• Improve decision-making to impact bottom line

• Omniture SiteCatalyst selected for among four top vendors

• Improve accuracy and measurement of site effectiveness

• Omniture meets key user-interface, technology and support requirements

• Product managers accessing real-time data to generate higher revenue

Conversion rate improvement of product download using Pathing reports

• Pathing reports lead to 11.4% conversion rate improvement • Executives adopt tool to optimize marketing campaigns and promotions

• Provide real-time analytics to executives and managers

when novell launched a beta version of it's Enterprise server (OEs) product, using pathing reports from siteCatalyst improved browser's conversion rates by 11.4%.

• Ability to measure all aspects of Web site performance

c A se stUDY

AboUt novell

eMeA + 44.845.226.1205

Abo Ut oM nit U re Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry-leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company’s Web site that includes historical and real-time analysis and reporting. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft,

U n i qUe q Ue s t i o n s , P r e c i s e A n s w e r s .

chAllenge

• Overcome time-consuming process to access and view metrics

11.4 %

chAllenge t e c h n o lo gY

OvErviEw

www.omniture.com info@omniture.com

Waltham, Massachusetts www.novell.com Technology

solUtion

Rather than spending the time and effort to develop an internal solution, Novell looked outward. “We submitted a request for proposals to four large vendors,” says Eaves. “When we evaluated each company’s offerings, we looked to make sure they would not only meet all of our technology, support and budget requirements, but that they would also provide a tool easy enough for anyone in our organization to use.” After an extensive review process, Novell chose Omniture and its SiteCatalyst product. “Omniture was the only vendor that provided the support we needed and also offered a product that anyone in Novell could use—any marketing manager or executive—to obtain the reports they need,” explains Eaves.

resUlt

Business units throughout Novell use SiteCatalyst to share real-time Web analytics on a daily basis. “The Omniture SiteCatalyst tool has become an integral part of Novell,” Eaves remarks. “Our product marketing managers use SiteCatalyst reports to improve the processes that drive sales and generate revenue for Novell.” For example, in support of Novell’s Open Enterprise Server (OES) product launch this spring, product marketers used the pathing reports to make improvements to the Web site based on customer navigation—achieving an 11.4 percent conversion rate for customers downloading a product beta version. Novell’s executive management team also uses SiteCatalyst reports to review the different campaigns and promotions they are running, so they can manage the overall health of the company.

SiteCatalyst allows Novell to immediately determine the effectiveness of every marketing campaign and Web activity—and make adjustments as needed to improve their performance and maximize return on investment. “Novell invests heavily in promotions,” Eaves explains. “We want to make sure we are generating the correct prospects and monitoring the effectiveness for those dollars spent.” As an example, Novell used key performance indicators for a promotion ran during the same OES product launch and their marketers identified a 2.2 percent conversion rate for customers landing on the pricing page.

Novell’s support team is also a big fan of SiteCatalyst. “With the feedback that SiteCatalyst reports provide, our support team can see what information customers are asking for and ensure that it’s on the Web site. With an improved self-help experience on the Web, customers place fewer calls to the Novell support team. This saves money for customers and Novell alike.” Novell insists on exceptional support for its customers—and from its vendors. “One of the main reasons we chose Omniture was the company’s strong commitment to support,” Eaves says. “If I ever have an issue or am looking for a best-practice approach for measuring a campaign, I can immediately get hold of the Omniture support staff and get the answers I need.”

Thanks to the insights provided by SiteCatalyst, Novell’s Web site is not only connecting with customers, but also facilitating internal communication between cross-functional teams to accomplish company-wide marketing initiatives. AboUt novell

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