Fall / Winter 2015 Men’s Sportswear Forecast Christopher Wakefield
If being alive is just to survive I’d choose to drown in the turbulent seas A glacial pace comes to an end And it brings on the floods that are the truest of tests *** “Glacial Pace� Converge
Target Market
* Male * 25 - 35 years old * Post-secondary graduate * Full-time professional * Earning over 40k * Lives in urban city center * Shops for clothing frequently * Technology fluent * Active lifestyle * Well-developed personal style * Fashion conscious * Creative * Trendsetter & early-adopter * Affinity to subcultures: Cycling & fixed-gear Hip-hop Metal & punk Motorcycle * Appreciates design, details, finish and local manufacturing Photo by Dosnoventa
Mood Emerging from uncertainty and restriction, a glacial pace gives way to a torrent of new imagination. Global influences converge through creative retellings of the classic and timeless. Technology spurs rapid advancements in fabrics and printing. Sportswear gives way to conscious lifestyle. Lifestyle breeds aesthetic. Bleak becomes hope. Beyond the pale. A new pace. Move.
Key Colours
Star White 11-4202 TCX
Ether 14-4506 TCX
Grape Wine 19-2315 TCX
Caviar 19-4006 TCX
Emerging from a cool palette into warmer, natural tones for an artificial environment.
Textiles O t
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l d e
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Leather & Wool
Neoprene
3MTM Reflective Material
Digital Sublimation Printing
w o r l d t
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come together with t e c h n i c a l s y n t h e t i c f
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and digital design. Synthetic Technical Fabrics
The Look Panels, colour blocks, monochromatic texture, juxtaposition of fit, layering, minimalism meets graphic, bright meets subdued, sportswear redefined.
Coca Cola Clothing
Hood By Air
HEAD Black by Bumsuk
Sportswear foundation High fashion design Streetwear attitude
Shaun Samson
Inspiration
Resources http://designtaxi.com
http://dosnoventabikes.com http://four-pins.com http://gastowngazette.com http://harley-davidson.com http://highsnobiety.com http://hovenring.com http://hypebeast.com http://lockedcog.com http://lordsofgastown.ca http://nytimes.com/2013/11/21/fashion/the-return-of-logo-culture-in-fashion.html http://pedalconsumption.com http://rideapart.com http://shopouroboros.com http://stylesight.com http://sxc.hu http://thecolorswatch.com http://thefancy.com http://tumblr.com http://vimeo.com/60827020 http://wwd.com/menswear-news/fashion/thom-browne-branching-out-7284791