Using Social Media to Connect with Current, Former & Future Students @gravesle & @maet (a.k.a Mrs. Wolf) Program Coordinator, Master of Arts in Educational Technology Program Michigan State University
http://msu.edu/social
Get comfortable, let’s start by listening...
WORKFLOW
(the answer to “this is a waste of time”)
Leigh’s workflow = ifttt.com + iPhone
ENGAGE
BE AUTHENTIC
SHARE
Work done by students, staff, alumni and faculty
RE-TWEET Work done by students, staff, alumni and faculty
URL SHORTENING & TRACKING Leaders: ow.ly & bit.ly I like: goo.gl
Make your tweets “thick� Thin tweet:
Graduation today! Thick tweet:
#maet graduation at Breslin today! Watch the livestream: http://wkar.org/live/msu/ & @stevewoz giving commencement speech David Silver - http://silverinsf.blogspot.com/2009/02/difference-between-thin-and-thick.html
ANALYTICS
Interesting analytic tools: http://archivist.visitmix.com helps track trends in your stream over time http://www.tweriod.com/ analyzes streams to suggest best time to tweet http://klout.com measures your “influence�
Klout measures: True Reach is broken into the following subcategories: ■ Reach ■ Are your tweets interesting and informative enough to build an audience? ■ How far has your content been spread across Twitter? ■ Are people adding you to lists and are those lists being followed? ■ Demand ■ How many people did you have to follow to build your count of followers? ■ How often are your follows reciprocated? Factors measured: Followers, Mutual Follows, Friends, Total Retweets, Unique Commenters, Unique Likers, Follower/Follow Ratio, Followed Back %, @ Mention Count, List Count, List Followers Count.
http://klout.com/kscore?from=ks
Managing followers with Twitter
The most important thing to remember?
this will all change....