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Susan Finco, President, Leonard & Finco Public Relations, Inc
CONVERSATIONS Community
WITH SUSAN FINCO
In May’s episode of Community Conversations, Susan Finco, President of Leonard and Finco Public Relations joins Chamber President/CEO, Laurie Radke, to converse about growing a successful business in Greater Green Bay. Susan also shares some insight into her role on the Green Bay Packers board of directors and advice that she can offer on help you on your career path.
Why do you think Greater Green Bay is such a great place to work, live, and raise families?
I always tell people it’s big enough and it’s small enough, and by that I mean it’s large enough that you have the big city amenities. You have a lot of things going on. You can find the people that you relate to and become involved in, and yet it’s small enough that you don’t feel like there’s this huge population base. You can’t get things done. If there are issues, people come together and solve them. So I like that analogy. It’s big enough and it’s small enough, and I think it offers something for everyone.
When we think of people looking for a career path and wanting to enter into public relations, do you have any words of wisdom or advice on how to get started?
Well, obviously you’re going to look for a job in it, but internships are vitally important. And if you can’t land an internship, volunteer with a nonprofit organization. If you’re studying PR in school, most of them welcome the opportunity to have somebody do some of that work or give ideas and start doing that to build your portfolio.
It really helps to talk to people. Even if you’re not looking for a job right then and there, talk to people in the business to see what they do and to learn from them.
