Sales & Marketing
MEET THE EXPERTS
MEET THE EXPERTS
Lori McCrae, Owner, NexGen
Lori McCrae is the Owner of NexGEN Marketing Group - a company based in Waterloo, Centre Wellington and Toronto - conducting business across Canada Lori and her team are seasoned professionals in all aspects of Marketing - Lead Generation, Graphic Design, Digital, Branding, Packaging, Websites, Social Media Management, AI, PPC and SEO
Lori has an Honours Bachelor of Commerce Degree from Queen's University and has worked in Fortune 500 Companies for many years. Some notable businesses include Johnson & Johnson, Kraft General Foods and Pigeon Branding + Design. Lori opened NexGEN Marketing Group 12 years ago with a mission to help small and medium sized businesses reach their next generation.
EXPERT ON: Lead Generation
Carolina McCulloch, CEO, Digital Arkitechs
Carolina McCulloch is a passionate and results-driven leader with extensive experience as a Fractional Chief Marketing Officer She specializes in crafting digital marketing strategies that not only drive business growth but also enhance brand visibility and customer engagement Carolina is known for blending big-picture thinking with hands-on execution, helping teams and organizations thrive in the fastevolving digital landscape
She’s built strong, collaborative teams, implemented innovative processes, and harnessed emerging technologies like AI to deliver real, measurable results. With a focus on strategic planning and continuous improvement, Carolina is committed to leading with purpose and creating environments where creativity and collaboration can flourish.
EXPERT ON: Digital Marketing
MEET THE EXPERTS
Rose Mastnak, Director, Conestoga Entrepreneurship Collective
Rose Mastnak, director of the Conestoga Entrepreneurship Collective (CEC), founded the organization in 2019 to support student and alumni entrepreneurship She leads strategic initiatives to foster opportunities across industries and geographies With experience in marketing and three founded ventures, Rose has a passion for innovation and collaboration She has taught at Conestoga College since 2014, specializing in marketing, advertising, and entrepreneurship. Rose holds a BA in Communications, an MBA from Simon Fraser University, and a graduate certificate in Entrepreneurship and Innovation from Stanford University.
ON: Branding
Tom Reilly, CEO, Reilly Sales Consulting
Tom has built, trained, and led high performing sales teams for some of the world's largest technology companies for more than twenty years
Tom is an expert in sales operations, persuasion, influence, motivation, and body language, and is passionate about helping individuals and organization reach their greatest success and fulfillment.
EXPERT
EXPERT ON: KPI and Analytics
MEET THE EXPERTS
Lori Straus, Owner, Lori Straus Communications
Lori Straus is a content writer who specializes in human-centred content creation and a novelist who writes stories that touch the heart She has written for dozens of clients in manufacturing, automotive, language, real estate, the performing arts, medtech, and more She loves helping companies focus on what the customer wants to read After all, to write is human To read, sublime
ON: Storytelling – Telling Your Business’ Story
EXPERT ON: Maximizing your business’s revenue potential
EXPERT
Lauren Roberts, Owner, Sage Advisory Co.