As we end the year, McLaren Greater Lansing Foundation is also wrapping up our Campaign for Care to support the bricks and mortar of our new state-of-the-art health care campus serving our friends, our family and our neighbors in this community. If McLaren Greater Lansing has a special place in your heart we encourage you to consider a gift that will honor you or a loved one in the new hospital for many years to come.
WE HOPE TO SEE YOU AT OUR NEXT EVENT! ANNUAL GALA • 1/28/23 • UNIVERSITY CLUB OF MSU MCLARENLOVESLANSING.ORG/GALA
The wheels of our economy are powered by entrepreneurship. The entrepreneurs among us not only create jobs, but they also bring communities together, drive social change and help improve the quality of life for us all. This year’s Greater Lansing Entrepreneurial Awards — the 28th annual event — deservingly placed a spotlight on six individuals and businesses that helped shape our region over the past year. Award categories included:
• Entrepreneur of the Year: This award encourages nominees, and all entrepreneurs, to pursue their goals and attain the level of financial success that past recipients have achieved.
• Business of the Year: This award recognizes businesses that have significantly grown in recognition and achievement since their startup days.
• Entrepreneurial Spirit Award: The winner of this award has managed to operate a business with the spirit and risk-taking tenacity that is so often admired in entrepreneurship.
• Socially Responsible Entrepreneur: The private judging panel of local entrepreneurs analyzes the philanthropic activity of nominees and ways in which the company fulfills social responsibilities.
• Influence and Impact Award: A new award this year, this recognizes an entrepreneur or business goes beyond its core business focus to support the community. This culture of giving can be financial; however, it is also through education, influence, innovation and responsibility that this business or person creates an impact with powerful sense of community visibility that earns both trust and business growth.
• 517 Magazine Publisher’s Award: This award is not juried but given the consideration the judges give the other awards. The award is given to a business that has made a substantial impact, a business that has a story to share and is good at telling that story.
This year’s winners are highlighted in the following pages of this issue of 517 Magazine. I want to send heartfelt congratulations to this year’s winners as well as to all those who were nominated by their peers. It is an honor to be able use this publication to give you the recognition you deserve and have earned. Thank you for being shining examples of inspiration in action.
517 Business and Life, Volume 4, Issue 9, November 2022.
517 Business and Life (USPS#020-807) is published monthly by M3 Group at 221 W. Saginaw St., Lansing, MI 48933. Periodicals postage paid at Lansing, Michigan.
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As kids get ready to head back to school, it’s important for them to be at their best physically and emotionally each day. But the challenges kids face today, add much complex to their parents. That is why I wrote the book “Brave Parent Raising Healthy, Happy Kids (Against All Odds) in Today’s World.” I hope to help wannabe Brave Parents sort out critical issues with evidence-based solutions and build actionable plans.
Here are five tips for parents to focus on as we head back to school:
• The one-finger rule with packaged goods: Kids love packaged snacks, and parents like the convenience and ease they serve as lunchbox fillers. If your child can’t cover the ingredient list with one finger (usually meaning there are more than five ingredients), ditch it. If anything in the ingredients sounds less like real food and more like a chemical additive, take a minute to Google it. You might be grossed out about additives that make this “food” not really food at all.
• Eliminate all sugary beverages: Purge them all. This includes fruit juice, sports drinks, sweetened water, sweet tea, soda and energy drinks. Sugar consumption is the root of all evil when it comes to obesity and metabolic disease stimulus. It’s not that sugar is inherently bad, because every human cell requires some for energy. But unless your kids are wrestling a gorilla or running a marathon, a little goes a long way.
• Better sleep hygiene: Design some pre-bedroom-time routines that help your children wind down. Establish a screen-time curfew. Keep your child’s room as dark as possible. Avoid scary or violent content before bed. Nix the caffeine. Drop the temperature, keeping their room cooler at night. Vigorous play and physical activity during the day is conducive to better sleep at night. Make sleep time a quiet time because even low levels of noise can rob your child of deep, restorative sleep.
• Never neglect emotional, social and cognitive health: It’s equally as important as physical health. Teach your kids how to reduce stress and worry. Help them recognize the signs of depression. Help your child develop character, grit and integrity. Show them how to overcome obstacles. Talk to them about the dangers of drugs and addiction. Teach them the importance of self-care. Most important, your first job as a parent is to love them deeply and unconditionally, something that too many kids are sadly lacking today.
• Foster a daily dose of get-up-and-go: Kids who exercise develop all elements of metabolic health — better heart and lung fitness, stronger bones, more restful sleep, emotional stability and improved cognitive function. Just as you wouldn’t think of letting your kiddo go without food, water or sleep in any given day, please start to think about daily exercise as essential for your child’s overall well-being.
Give yourself grace as you adjust to your new schedule — it will get better with time. There’s so much uncertainty in the world right now, but following these back-to-school wellness tips will help. Cheers to a new school year. You’ve got this!
BeABraveParent.com
Dr. Susan Maples is a dentist in Holt. She is also a speaker, health educator, and author of “BlabberMouth! 77 Secrets Only Your Mouth Can Tell You to Live a Healthier, Happier, Sexier Life” and “Brave Parent: Raising Healthy, Happy Kids (Against All Odds) in Today’s World.”
Reach her at Susan@DrSusanMaples.com
Entrepreneurs are the heart and soul of our region, and they should be celebrated. Now in its 28th year, the Greater Lansing Entrepreneurial Awards are a prestigious showcase of doers and dreamers who are not only proud of their own accomplishments but have the support of community and clientele. Each honoree was nominated by a member of the community and went through an arduous, juried process.
Honoring small businesses helps them achieve goals and distinction. It helps with credibility, client attraction and company morale. Even the act of applying for business awards is healthy for a company because it forces employers to look at the big picture. How has the company grown? Is the company innovative? What makes the business stand out?
What’s more, awards go a long way in public perception, which is ultimately a business’s reality.
A business has muscled its way into Lansing’s Stadium District and a new restaurant opened in the region recently.
State of Fitness, which focuses on personal trainers, has moved from its home of 13 years in East Lansing to 154 S. Larch St., in the heart of downtown.
Owner Justin Grinnell, who refers to himself as a Lansing kid, said the increased development of apartments and restaurants in the Stadium District influenced the relocation to Lansing.
“It made a lot of sense to me from a standpoint of if we’re going to do something, it’s got to be really cool,” Grinnell said. “If there wasn’t such a big charge to build Lansing up — apartments, restaurants coming in, the Meijer market … if you had asked me four or five years ago, I would have said there’s not a chance.”
The move came about after Grinnell decided the business needed a smaller facility. Grinnell said he searched for a location
in East Lansing; however, he didn’t find anything that fit the bill, prompting him to look to the west.
Grinnell said he hopes his current clientele will follow him to Lansing — but if that’s not the case, there are many opportunities to find clients in REO Town, Old Town and downtown.
A new Vietnamese restaurant opened in mid-September. King Pho, 4749 Central Park Drive in Okemos, had a soft opening and is currently serving only pho, a Vietnamese noodle soup with meat and herbs.
Calvin Phan, who is co-owner of the restaurant, said while there is not a large Vietnamese population in Meridian Township, he hopes others will stop in and sample the pho.
“We’re looking forward,” Phan said. “If we get lots of customers, get busy, we might spread out.”
King Pho is open from 11 a.m. to 8 p.m. Tuesdays through Sundays.
They’re the ones to watch. The up and comers. The next generation. The names to keep in mind because you’re likely going to be hearing a lot more about them. The 2022 winners of the 10 Over the Next Ten Awards have been announced. The awards, presented by the Lansing Regional Chamber of Commerce in partnership with Lansing 5:01, honor young professionals in the Greater Lansing area who are anticipated to make significant contributions to the region over the next decade. This year’s honorees are:
Kimberly Barber, owner of Globetrotter Travel. Barber has served as a board member for the Lansing Women’s Forum since 2016, a board member for Millennials in Travel and a granting volunteer for Make-AWish Michigan.
Matea Caluk, assistant director for prevention, outreach and education in the Education Department at Michigan State University. Caluk has dedicated her career to lending a voice to cultivate equitable practices and create opportunities for access.
Aurelius Christian, corridor and commercial development specialist for the Lansing Economic Development Corp. Christian oversees special programs to support small-business growth and revitalization of blighted commercial corridors within the city.
Amber Clark, neighborhoods and economic development director for Meridian Township. Clark is active in development efforts to revitalize the Haslett Village Square and the Village of Okemos redevelopment project. She also helped manage the Meridian Mall redevelopment project.
Lorin Cumberbatch, owner and CEO of Skin Studio 211. When there were no Black estheticians in the Lansing area, Cumberbatch decided to open a shop to provide that service. Not only did she meet this need, but she also did it during the COVID-19 pandemic.
Xavier DeGroat, president and CEO of the Xavier DeGroat Autism Foundation. DeGroat channeled his energy into results that have included becoming the first autistic intern at the White House and working with Secretary of State Jocelyn Benson to pass a law that helps autistic motorists and law enforcement interact positively.
Adrian Joseph, owner of Goodfellas Bagel Deli. During the pandemic, Goodfellas supplied first responders with meals and discounts. It also sponsors numerous local events and has built a relationship with the nearby City Rescue, through which Goodfellas donates food or items it is unable to use.
Jordan Munsters, owner of High Caliber Karting and Entertainment and Combat Karting LLC. The two companies combined employ more than 60 people. Located in the Meridian Mall, High Caliber Karting has become an anchor entertainment complex.
Molly Petitjean, an attorney with Buhl, Little, Lynwood and Harris PLC. Petitjean is licensed in both Michigan and Wisconsin. She is a board member for multiple organizations for the legal and Greater Lansing communities and a volunteer for her church. She also serves on the grants committee for the Capital Region Community Foundation.
Ernest Tisdale, national field services director for EDUStaff. Among his numerous accomplishments at EDUStaff was helping to pass legislation allowing for more substitute teachers in Michigan. He and his wife, Carmen, also opened The Hidden Gem Event Venue in Holt in January 2020.
Martin Commercial Properties is celebrating 60 years of building trusted professional partnerships, transforming our community, and providing commercial real estate services. With industry-leading knowledge and experience, the family owned and operated business has attained unmatched local and national success in 16 countries on five continents.
As a vertically integrated commercial real estate firm, Martin specializes in delivering superior results across all lines of service: office, retail, industrial brokerage services, property management, property development, investment properties, and corporate services. The firm has guided financial and healthcare leaders, municipalities, the Lansing Area Economic Partnership (LEAP), and Lansing Regional Chamber of Commerce (LRCC) to drive vibrancy in the business community of Mid-Michigan and beyond.
Martin has fused experience with innovative thinking to fulfill clients’ real estate needs and
maximize the functionality of assets for years to come. Its team holds coveted professional designations such as the worldwide elite Society of Industrial and Office Realtors (SIOR) and Counselors of Real Estate (CRE), which recognize the most capable and experienced practitioners in commercial real estate. As top industry professionals, Martin has delivered its own biannual Market Insight reports since 1988, highlighting in-depth local statistics and industry trends to advise clients, industries, governments, and economic development groups in making strategic business decisions.
Community is at the forefront of Martin’s mission. The firm’s devotion to supporting economic growth and giving back to local organizations have created positive changes in communities near and far. Now and into the future, Martin strives to be exceptional community stewards and excellent professional partners to realize value in businesses and properties across the globe.
From the day we opened in 1962, Martin Commercial Properties has stood as one of the premier commercial real estate firms in Michigan. As market leaders, we are passionate about success and are driven to share our expertise with you, built from our historic knowledge and analysis of the markets. We provide strategic advice and execution in a complete range of commercial property management and real estate services.
Brokerage Services: Whether selling, leasing, or seeking new space, Martin represents owners, landlords, occupiers, and tenants. In Mid-Michigan, Martin’s brokerage market share is three times the size of our nearest competitor.
Property Management: Providing professional care for your property including maintenance, lease administration, and much more. Martin operates under a client-centric approach that tailors our services to meet our client needs. We manage relationships and environments with a focus on being proactive while offering solutions and knowledge to protect and increase the value of our clients’ assets.
Property Development: Martin Property Development (MPD) provides project and construction management services for building
owners and tenants of commercial real estate. We act as the client advocate, managing the entire process from project inception through completion to ensure seamless and successful projects.
Investment Sales: Martin has a proven track record of turning opportunities into profit for investors, assisting owners and investors in maximizing property value through the acquisition and disposition of individual properties and portfolios. Our team has assisted investors with retail, multi-family, office, mixed use, industrial, and sale-lease-back properties across Mid and West Michigan.
Corporate Services: Martin offers a full range of corporate real estate management services to multinational corporate clients across the country. Our goals include increasing return on capital deployed and net assets, reducing ongoing occupancy costs, and improving forecasting along with scenario planning capabilities. We specialize in acquisition and disposition, property management, lease administration, construction management, and site selection.
At Martin, we are firmly committed to the prosperity of the people and communities we serve.
For the second year in a row, Triterra, a Michigan-based environmental consulting firm, has been recognized on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in the United States.
“We are thrilled to be selected to the Inc. 5000 for the second year in a row as one of the fastest-growing companies in the U.S.,” said Don McNabb, CEO and cofounder of Triterra. “As the environmental consulting industry expands, we grow with it. We are investing in our people, technology and expansion initiatives to ensure that our clients are able to achieve their goals. In 2022, we opened our third office in Grand Rapids and continue to look for additional opportunities to expand.”
McLaren Greater Lansing’s new hospital project won a National Award of Merit in the Healthcare Facilities category from the Design-Build Institute of America. The McLaren Greater Lansing Hospital project was one of three health care projects from across the country to win this award.
“From day one, our design-build teams worked together with our clinicians to build a hospital that is not only beautiful but provides the best experience for our patients
and visitors,” said Kirk Ray, president and CEO of McLaren Greater Lansing. “We are thankful for this recognition and look forward to providing our community with quality health care services they need to get care close to home.”
The Lansing Entertainment and Public Facilities Authority has announced new hires to provide top-notch service to customers and visitors to the Greater Lansing area.
New LEPFA board of commissioners officers include Larry Leatherwood, chair; Kenric Hall, vice chair; Maureen McNultySaxton, secretary/treasurer; and James Stajos, past chair.
In addition to leadership announcements, LEPFA added the following new full-time and part-time/seasonal staff members: Rebekah Yeary, event coordinator; Jacob Quertermous, event coordinator; Justice Shankel, event coordinator; Stephanie Melancon, account analyst administrator; Kasey McFadden, administration assistant; Allison Rupp, accounting manager; Jocelyn Murchison, accounting/box office coordinator; Daniel Matwiczyk, golf operations manager; Kyle Quimby, facilities worker; Zander Tyler facilities worker; Michele Rachal, event staff; Margaret Williams, event staff; Aalillian Jones, stagehand; Roger Mims, stagehand; Kayla Milanowski, stagehand;
Trent Hatcher, apprentice cook; Jordan Nosal, steward; Charles Terrell, banquet server; Nina King, banquet server; Jane Kobiska, banquet server; Carrie Blair, pro shop attendant; Scott Helmic, pro shop attendant; Zachary Weiss, golf cart attendant; Jack Merrill, groundskeeper; Tony Baker, groundskeeper; Noah Jacobs, groundskeeper; Daniel Empie, groundskeeper; Griffin Hotchkiss, groundskeeper; Willie Hartwell, groundskeeper; and Sean Moorehead, groundskeeper.
In addition to the staff additions, LEPFA executives also have earned significant accreditations. Recently, Keith and Mindy Biladeau, vice president of sales and service, expanded their professional development skills.
Peckham Inc. has been named as one of Michigan’s Best and Brightest in Wellness, a program that recognizes companies that promote employee well-being, worksite health and wellness. Winning companies are evaluated on best practices, along with health and wellness benchmarking standards in the industry.
“Emphasizing well-being and health has always been an intentional focus at Peckham,” said Justin Walworth, chief of human resources. “Investing in things such as fitness centers at our facilities, free
access to therapy, financial incentives, and supportive training for improving health and more are all ways we facilitate our employees’ overall well-being and create a culture of wellness.”
The Greater Lansing Convention and Visitors Bureau announced the promotion of Stephanie Wohlfert to senior sales manager, as well as the addition of two new sales team members, Ariel Backus and Dani Schneider.
“We are excited to welcome Ariel
and Dani to the organization and to celebrate Stephanie’s promotion,” said Julie Pingston, president and CEO of the GLCVB. “We have no doubt these new and current team members will be a crucial part of promoting Lansing as a meeting and tourism destination and helping us grow the local economy.”
In addition to her current sales responsibilities with the state association and government markets, Wohlfert will take on the lead role in developing and managing
multiple professional meeting groups, as well as the GLCVB partner meetings.
The Michigan Trucking Association, the state’s leading truck trade association, announced the appointment of Jill Sokacz as president and CEO.
“We are excited Jill is now at the helm of MTA. Her dedication and expertise will lead MTA and its members in new directions to meet the ever-changing demands of the Michigan trucking industry,” said Chairman Brian Hitchcock.
Sokacz will primarily network with government and other industry partners to promote the goals of the organization and work with MTA’s board of governors to raise the association’s visibility while overseeing daily operations.
Sparrow Health System named Jared Coleman as the new James W. Butler III Administrative Fellow, aimed at honoring the legacy of a respected Sparrow board member and community leader.
The fellowship is named for the late James W. Butler III, who championed access to health quality care for the most vulnerable and led efforts toward the state’s
first medical clinic for the homeless.
Coleman will work closely alongside Sparrow senior leadership and caregivers over the next year to prepare himself for a career in health care management.
“I chose Sparrow for the opportunity to learn from a compassionate group of executive leaders and to explore the different realms of health care,” Coleman said. “The fellowship provides a unique platform to explore health care, while making a direct impact within the system and community.”
Karen Schroeder, vice president and co-founder of Mayberry Homes, was recently elected to the Home Builders Association of Michigan board of directors as the incoming secretary for 2023.
Schroeder’s commitment to the industry and the association are second to none. Her knowledge and expertise will bring additional value to the association board. With this election, she will move through the leadership positions and ultimately be president of the HBA of Michigan in 2026.
channel, companies showcase products and services; connect with customers using tools to automate, sort and quickly respond to messages; provide customer support; and deliver important notifications. It is not only about communicating but also a marketing opportunity and brand builder focusing on engagement.
WhatsApp communications representative Adam LandresSchnur said WhatsApp is catching on in the business world in the United States, albeit a little late to the party.
“Consumers expressed that they wanted to use WhatsApp to communicate with businesses, as well as their friends and family. For example, they wanted to talk to their local hair salon and to use it to talk to their local bakery,” he said.
This concept helps integrate the business into people’s technology-driven lives.
“We created this product just for businesses. WhatsApp Business gives businesses simple tools to more effectively communicate with their customers directly through the app,” Landres-Schnur said. “We developed tools that also assist larger companies, such as banks and airlines, in connecting with their customers.
“Over the last few years, COVID made it hard to visit businesses in person, so we saw this modern method of communication accelerate,” he added.
WhatsApp, whose namesake is a pun on the phrase “What’s up,” is a downloadable messaging platform people utilize to stay in touch with friends and family, much like typical text messaging. However, the platform is evolving into a communication vehicle between consumers and businesses.
WhatsApp promises fast, simple, secure messaging and calling for free by downloading the app onto a mobile device. More than 2 billion people use WhatsApp to stay connected with friends and family. Facebook — now Meta — acquired the brand in 2014; however, WhatsApp continues to operate as a separate app.
Meta introduced WhatsApp Business to bridge the gap between consumers and businesses, allowing businesses from your local pizza place to name brands such as Nike to meet consumers where they are. Through this accessible communication
WhatsApp enhances the customer experience — a stark contrast to 1-800 numbers, long hold times and being passed from agent to agent before achieving a productive interaction.
While many U.S. businesses cling to outdated legacy channels such as phone and email to do business, WhatsApp and CRM specialist Salesforce recently joined arms. This partnership is hoped to further increase WhatsApp’s prevalence.
WhatsApp enables businesses that are Salesforce customers “to provide personal and conversational experiences,” said Michael Affronti, general manager of messaging at Salesforce.
Meta’s WhatsApp seems to operate as a catalyst for change in the business realm through experiences customizable to any size business, giving consumers more of what they want — simple messaging as a primary source for communication.
BY OMAR SOFRADZIJA
Are we in a recession or not? Seems like a simple question, but answers are all over the board. 517 Magazine reached out to a pair of Michigan-based economic experts to get their take on what has happened, is happening and has yet to happen to our economy. Here are some of their responses to a few fundamental questions.
Charley Ballard, professor of economics at Michigan State University: The U.S. economy is not in a recession, at least not yet. Some folks use a very crude rule of thumb, saying that a recession occurs when real gross domestic product decreases for two consecutive quarters — as it has. … For us to be in a recession, the economy needs to be in a broad retreat, which can only be seen if we look at multiple indicators. The most widely respected group that makes the call on recessions is the Business Cycle Dating Committee of the National Bureau of Economic Research, a private think tank.
Donald Grimes, regional economic specialist at the University of Michigan: What I think is interesting is that the committee is very slow. In the 2001 recession, they did not say that we were in a recession until November 2001, which is when they later declared that the recession was over.
Ballard: A recession at some point in the next year is a real possibility. The Federal Reserve is clamping down on credit in its effort to tame inflation. The challenge for the Fed is to wring inflation out of the economy without tipping us into a recession. That is not easy to do.
Grimes: My guess is that you will need to see a steady decline in month-to-month wage and salary employment in the U.S. before the NBER starts to think about calling a recession. … Even if we don’t fall into an official recession, it will continue to feel like one to a lot of people as their real income continues to decline.
Grimes: Michigan usually suffers more during a recession than the country as a whole. ... However, because of the shortage of vehicles to purchase over the past two years, there is a lot of pent-up demand for new vehicles, so there is a better than 50% chance, I think, that Michigan would do better than the country as a whole if we went into a recession this year or next year.
ARE WE IN A RECESSION? EXPERTS PROVIDE INSIGHTS
Just one year after being named Entrepreneur of the Year in the 2021 Greater Lansing Entrepreneurial Awards, Megan Doherty is planning the centennial celebration of the business she leads, F.D. Hayes Electric Co.
“Being named the 2021 Greater Lansing Entrepreneur of the Year was a huge honor. It also felt very symbolic as the capstone of a successful transition for F.D. Hayes that began back in 2016 when my husband, Charlie, and I purchased the company from my dad, Patrick Hayes,” explained Doherty. “That’s when he laid out his plan for his retirement and for us to move forward as the fourth generation of the Hayes family to own and run the company.”
As F.D. Hayes closes out its 99th year in business, the future is looking brighter and greener — puns intended.
“We could not be more excited about what the future holds,” said Doherty. “Because, as an electrical contractor, we have an exciting emerging market at our fingertips. We have been hard at work this year preparing to be a local leader and trusted resource for all things electrical vehicle charging, including preparing the infrastructure of homes and businesses.”
Although EVs are still early in their adoption, Doherty is encouraging her customers and community to begin thinking down the road.
“Now is the time to understand what your current electrical system’s capacity is to get an idea of what charging options are possible or what upgrades may be necessary to meet future EV charging needs,” she said.
In anticipation of the demand and unique requirements of EV charging, F.D. Hayes has already invested in a lot of training for its leaders, sales team and electricians.
“One of the things our customers value most about us is our ability to offer turnkey solutions,” said Doherty. “In the case of EV charging, we know this means we will be there every step of the way, from planning, design and installation — and afterwards we are here for service and maintenance too.”
It remains to be seen what honors the company will garner in the next 100 years, but the prospects look good.
East Lansing,
48823
You work hard every day, and there are few things more exciting than being recognized for the efforts you or your organization contribute. It makes sense that you’d want to shout your award from the rooftop — however, you want to be careful to do that thoughtfully from a marketing standpoint.
Humility and connection can go a long way in spreading your news to the masses. You may want to consider telling your story in the following ways:
The great thing about business is that most of us do something with the intent to positively impact the lives of others. Leveraging an award you’ve received with the “why” behind it can be both compelling and eye-opening for those who are not familiar with you or your organization. This may be particularly compelling for younger generations that believe mission and social responsibility are the bedrock of businesses they choose to patronize.
Even the smallest organizations have someone they rely on to get things done. Maybe your company doesn’t have the most robust
staff to highlight and thank, but it’s a morale booster to the few and mighty who have pitched in to help you grow. And don’t forget that there may be vendors, advisory boards, mentors or folks who are not on the payroll who have helped you achieve. Even a few social media tags can boost a sense of pride and get your message in front of those who may not have otherwise seen it.
I’ve been in marketing for most of my career, and I have a steadfast rule: Only submit the work you’re most proud of for an award. Getting an award for an award’s sake is equivalent it to the ninth-place ribbon Greg received in “Meet the Fockers” — it lacks credibility. Explaining the “why” of your submission, the pride you have for it and the problem it solved has the ring of authenticity that people want in our age of overcommunication.
No matter if you receive an award or not, the most important thing is to wake up to do your best each day. In the words of American virologist and medical researcher Jonas Salk, “The reward for work well done is the opportunity to do more.”
AF Group is a nationally recognized holding company whose affiliated insurance companies are premier providers of specialty insurance solutions. Leveraging more than 100 years of experience, AF Group is rated “A” (Excellent) by A.M. Best and has been named a “Best Place to Work in Insurance” for 12 years running.
Our brands — Accident Fund, United Heartland, CompWest, Third Coast Underwriters, AF Specialty, Fundamental Underwriters and Assigned Risk Solutions — are driven by focused and knowledgeable individuals who use industry-leading best practices, analytics and resources to manage risk and minimize loss for policyholders while strengthening businesses with our valued agent partners.
As an organization committed to keeping people first, we proudly celebrate the communities where we work and live. Through the passionate efforts of our teammates, our community outreach initiatives support organizations that help ensure all individuals have equitable access to high-quality health care, education and the necessary tools to achieve economic success. These guiding principles are reflected in our passion for the Lansing and midMichigan region and the larger world around us.
It wasn’t too long ago that dentists thought the mouth was its own private space — that not much of what went on in there was linked to the rest of the body, and vice versa. Signs of the most prevalent oral and systemic diseases we encounter today show up in abundance inside the mouth, making it impossible to ignore the many connections between oral disease and systemic disease.
Want some examples?
• We now know that tooth decay was a bacterial infection passed to babies from their caregivers.
• Periodontal (gum) disease continues prove a major risk factor for heart attack, stroke, dementia, erectile disfunction and 53 other significant ailments.
• Human papillomavirus (HPV) infection has replaced smoking as the single biggest risk factor for oral pharyngeal cancer.
• Obstructive sleep apnea (which affects 26% of adults) can be prevented by addressing structural/development concerns in babies and toddlers.
• These and SO much more …
In short, the mouth holds countless telltale signs to help see what’s going on in the rest of the body. And once we see them, we can’t unsee them! It’s like suddenly having super-powered eyes!
The future is here! Our total health dental practitioners can play a critical role in helping each one of your family members (from age 1-100) live longer, healthier and happier lives! Total-Health-Dentistry.com
Kramer Management Group Inc. was founded in 2010 when founder and President Pete Kramer recognized that owners of major capital projects were in serious need of assistance with internal resources, technical skills and risk management integral to such projects while also continuing to run their core businesses.
Understanding the need to provide this expertise at the owner level, the concept of starting a company solely devoted to representing the best interests of the owner was conceived.
Twelve years later, Kramer Management’s expertise in representing construction owners across Michigan, northern Ohio and northern Indiana has resulted in the successful management of over $3.5 billion worth of projects and is now recognized as one of the top performing owners’ representatives in the state of Michigan.
To achieve this success, Kramer Management Group has uniquely developed project risk management and financial accountability processes that result in significant savings to its customers. Capitalizing on those processes, Kramer Management Group secures the services of highly qualified architects, engineers and construction managers under beneficial contract terms.
Kramer has managed projects in local sectors such as power, infrastructure, health care and higher education, to name a few. Among the notable recent projects is the new McLaren Greater Lansing Hospital.
For more information on Kramer Management Group Inc., visit kramermg.com.
Jordan Munsters is the epitome of why it’s important to hold on tightly to the whimsy of childhood regardless of how successful you become as an adult.
Munsters was living in Grenada in 2018, working full time for the Bridgestone Corp., and running an automotive repair company on the evenings and weekends. From the outside, it all seemed idyllic — money, beautiful surroundings, a wonderful wife and young daughter.
Inside, however, Munsters was miserable and burnt out by the grind. When his wife, Julissa, asked him what was troubling him, he replied that he just wanted to open a go-kart track. Perhaps it was a flippant response, but it truly was something Munsters had quietly kept at the back of his mind for a number of years.
To his surprise, Julissa told Munsters to go do it. He had her complete and unconditional support.
He’s also had plenty of support from the community since opening High Caliber Karting and Entertainment in the Meridian Mall in 2019. Giving the region a much-needed adrenaline rush by providing residents with an immersive indoor entertainment
experience is why High Caliber is the 2022 Entrepreneur of the Year.
“This award tells me that when my team and I enjoy life and are our genuine selves, the community embraces us,” Munsters said. “We are a team of inexperienced misfits that have learned, grown and adapted to become leaders in our industry. Now, we can hold our heads high knowing we are leaders in the community. We are young in our journey, and winning Entrepreneur of the Year just excites me that much more about the future life has in store for me.”
The goal behind High Caliber was building a business that centered on creating joy and providing adults with a place where they can be kids again. The facility offers multiple go-kart tracks, racing simulators, a full arcade, ax throwing, archery tag, a bar and bistro — anything and everything needed to complete Munsters’ vision on opening a place of play and connection that he said is desperately needed in society.
Munster noted that as a young child, he remembers seeing the “big kids” in the grades ahead of him and wondering what it would be like to be them. The focus at High Caliber, he said, is to stop admiring the “big kids” and look to the younger ones for direction on how to live life.
In addition to High Caliber, Munsters also founded Combat Karting LCC, a software tech company that develops immersive entertainment offerings.
“We will be going to multiple locations. We have always had big plans to share our joy across the country. We are ready to start doing that,” Munsters said. “Shared experiences and close relationships are what makes life worth living. Having fun together builds real relationships better than anything. The world needs more of those connections.
“The Lansing area is and always will be my home, but it is time we build an empire for people to experience joy and build true connections,” he added.
Just like the projects Kramer Management Group oversees, founder and President Pete Kramer got his start in the business from the ground up.
Graduating from Sexton High School, Kramer attended the U.S. Military Academy at West Point prior to serving eight years in the Army. Upon his return to Lansing, he joined a local construction company and developed his entrepreneurial skills as a partner and owner of the company. In 2010, Kramer took those skills and started Kramer Management Group, focusing on the direct representation of owners in their delivery of major capital projects.
Over the past 12 years, Kramer Management has helped reshape the face of Greater Lansing, and every project that the firm manages touches the public in some manner — a point of pride for the business to ensure that every dollar is spent wisely. Such diligence is among the many aspects of why Kramer Management Group is the 2022 Business of the Year.
“I am so thankful to have someone like Tiffany Dowling and her team at 517 Magazine who put so much effort into celebrating the hard work of so many great entrepreneurs right here in Greater Lansing,” Kramer said. “It means so much to me to be among the winners of this award. Receiving recognition for the success of our company feels very rewarding.”
Kramer began Kramer Management Group after recognizing that owners of major capital projects were in serious need of assistance with internal resources, technical skills and risk management integral to such projects while also continuing to run their core businesses. Understanding the need to provide this expertise at the owner level, the concept of starting a company solely devoted to representing the best interests of the owner was conceived.
Today, Kramer Management’s expertise in representing construction owners across Michigan, northern Ohio and northern Indiana has resulted in the successful management of over $3.5 billion worth of projects. The firm is now recognized as one of the top performing owners’ representatives in the state of Michigan.
Among the notable recent projects is the new McLaren Greater Lansing Hospital. Kramer Management worked on the project with McLaren for more than eight years. Managing the creation of a new hospital, touching every service line needed in the community, was a challenging task. Establishing the scope and budget for the project, then managing that project throughout the COVID-19 pandemic, opening the hospital on schedule, and then returning over $45 million in savings back to the owner is a testament to the teamwork led by Kramer Management Group. The community is well served in that the $45 million savings is immediately being reinvested to create additional health care facilities for the community, enhancing residents’ access to state-of-the-art health care.
“At KMG, we are looking to capitalize on our success and continue to grow our business both regionally and in diverse markets,” Kramer said. “Recognition by 517 Mag will certainly help us in that effort.”
After spending years operating Lansing Urgent Care to great success, Dr. Terry Matthews and Catherine Matthews decided to reach even further — instead of only helping patients feel better, why not help them look their best, too?
The result in 2020 was Skin Boss Med Spa in Haslett.
The objective at Skin Boss is for the patient experience to be relaxing, informative, beneficial and, most importantly, satisfying. The skilled and experienced staff provides top-of-the-line services with the best systems and equipment available. Consultants assess the patient’s skin, discuss their desired outcome and recommend a customized treatment.
Skin Boss Med Spa offers a broad portfolio of skin-related treatments and pampering for all skin types. Services include cosmetic injectables, laser treatments, body treatments, medicalgrade customized facials, permanent makeup and a variety of medical-grade skin care lines for all skin types.
Skin Boss was awarded the 517 Magazine Publisher’s Award in the 2022 Greater Lansing Entrepreneurial Awards.
“For Terry and I, (the award) means that all of the risks we took, the decisions we made, the people we brought together is working,” said Catherine Matthews. “We just wanted to create a
med spa that focused on the clinical side of skin care staffed by the best in the business. We bet on the idea that if we took our business experience and coupled it with industry professionals, we could change lives. So, this award represents that reality.”
In 2020, Skin Boss was named a finalist in the Detroit Free Press “Best of the Best,” voted best cosmetic and plastic surgery in the Towne Courier Community Paper in 2021, earned best facial in the southwest region for the MLive Readers’ Choice Awards 2021 and received the 2021 Top of the Town Award for best laser hair removal in City Pulse.
In addition, Skin Boss Med Spa was named an Allergan Platinum Plus Provider. Allergan awards the status to the top 7% of injection providers in the nation, based on a provider’s compliance with training, education and volume of cosmetic injectable treatments performed.
Yet it didn’t exactly come without a few obstacles.
Initially planned to open in April 2020, the focus on the urgent care business was necessary for the community. Staff the Matthewses hired in anticipation of an April opening date didn’t deter the couple. They paid salaries of each staff member for seven months prior to opening — something employees of the Matthewses have come to greatly respect and value. The couple always put their staff first, and any commitment made is their top priority.
As a new brand and company, the plans for future growth beyond divisional expansion in the Haslett location are not yet defined. There are patients clamoring for Skin Boss to expand into new markets, and there is potential for franchising opportunities. All growth options are up for consideration.
“For us and our staff, we feel the future is full of growth and progress,” Catherine Matthews said. “We will continually invest in our team, new technologies and providing the best experience for our patients. We want to be recognized as the gold standard in med spa services and help the industry achieve that across the state as well as nationally.”
The importance of taking control over your personal well-being was a lesson Dr. Susan Maples learned early on in life.
She suffered debilitating health from birth to age 13; however, through coaching from a caring physician, Maples took the driver’s seat in her own health journey. She now believes that the current culture of medical management should be refocused from sick care to health care and that health professionals can be instrumental in helping people restructure their health journeys. The many entrepreneurial efforts throughout Maples’ career — dentist, speaker, health educator, researcher, author — have all been centered around helping people regain and maintain optimal health.
For those reasons and more, Maples is the first recipient of the newest honor offered in the Greater Lansing Entrepreneurial Awards, the Influence and Impact Award.
“This award of Influence and Impact is such an encouraging boost to me. … It means our community is casting attention to wellness efforts,” Maples said. “Amidst a culture struggling with catastrophic health decline from lifestyle-related, preventable illnesses, our health care system has withered in its response. The innovative tools I’ve created and implemented — with the hard work of my dedicated team — are really making a difference in people’s
lives. It’s our pleasure to serve the Greater Lansing community with the gifts of renewed health.”
At Total Health Dentistry in Holt, Maples employs a team of 13 women with her business partner, Dr. Tracey Epley. Through a values-based hiring philosophy, the team share Maples’ passion, vision and mission for helping individuals near and far achieve their best health. Yet it’s her work outside the office where she makes the biggest impact.
Maples frequently speaks at influential health meetings in the U.S. and abroad. In 2012, she was named one of the Top 25 Women in Dentistry and the Top 10 Innovators in Dentistry. In 2016, the same year she received the Mentorship Award from the Lucy Hobbs Project, Maples designed, fulfilled and published an award-winning diabetes research project called “Diabetes Detection in the Dental Office.”
For the public, Maples has conceptualized and hosted dozens of events to raise the health quotient in the region — “Sick and Tired of Being Sick and Tired” on chronic systemic inflammation, “Love Your Heart” on cardiovascular disease, and “Breathe Well Little One” on pediatric breathing and sleep disorders. She has also authored two books that help people champion their own health and ask better questions of their health professionals: “BlabberMouth! 77 Secrets Only Your Mouth Can Tell You to Live a Healthier, Happier and Sexier Life” and “Brave Parent: Raising Healthy, Happy Kids (Against All Odds) in Today’s World.”
Yet for all the work Maples does to inform adults, her true passion is to help children.
She has designed a hands-on learning lab curriculum for children, where they can learn 60-plus indelible hands-on science experiences that focus on helping kids gain optimal health. In addition, she plans to dedicate significant time and energy to helping kids take the driver’s seat for a preferred future.
“I will use the award to spur more wellness offerings in patient care, especially interdisciplinary care within our community,” Maples said.
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For some people, entrepreneurship is a bit of a luxury — something to pursue while earning a comfortable living elsewhere.
For Justin Caine, becoming an entrepreneur was more of a necessity.
As a person with a disability, the way Caine walked, talked and acted led people to make assumptions about his capabilities. He never struggled to gain entry-level employment, but he was never given opportunities to advance beyond the bottom rung. Even after graduating from Lansing Community College, Caine’s degree still wasn’t enough to break the stigma.
Yet the more people doubted, the more driven Caine became. He decided if no one else would take the chance, it was time to gamble on himself — and with partner Kraig Westfall, Caine started Good Fruit Video in 2009.
The award-winning video production company in East Lansing fosters an atmosphere that Caine never found: a fun, caring culture where team members, able bodied and not, feel appreciated, heard and celebrated. It’s why Good Fruit Video is the recipient of the 2022 Entrepreneurial Spirit Award.
“Entrepreneurship can be really hard, and it’s not always obvious if you’re doing it right,” Caine said. “Receiving this award helps affirm that we’re, indeed, on the correct path.”
The initial outing of Good Fruit Video came out of sheer grit and determination with no seed money or backing; however, a reputation of honesty and integrity soon followed. Caine said one way the company has developed trust is to be forthcoming about what can be done on what budget. The idea, he added, is to overdeliver instead of over-promise.
That authenticity plays into an area where Good Fruit truly prospers. Although the company produces a wide range of videos, its bread and butter has always been in documentary-style work — where clients are using their own words to tell their story.
It’s a strategy that is paying off. Good Fruit Video is in a high-growth phase, with double-digit growth, year after year from 2015 thru 2021 (with the obvious exception of 2020). This year, Good Fruit surpassed 2021’s sales by early July and is pushing
to hit triple-digit growth for the first time in its history. Caine and Westfall are currently working on plans to scale up even more in 2023 with additional equipment and staff with diverse capabilities and talents joining the team.
“We have many ambitious goals, and our team is striving very hard to achieve them,” Caine said. “Once we get there, we’ll let you know.”
Whatever the next steps at Good Fruit will be, it will likely be good for business as well as the community. “Do Good. Be Fruitful” is a familiar phrase around the business, and Good Fruit often donates services to help nonprofits, charities and fledgling businesses tell their story and inspire action.
At the end of the day, Caine said, Good Fruit believes doing good comes back full circle.
Style, service, comfort and inclusivity.
Those are the four cornerstones of Lauren Palmer’s Curvaceous Lingerie in Old Town Lansing.
The upbeat and empowering retailer focuses on making everyone feel amazing from their inside out. The brand prides itself on providing all-encompassing service to anyone who walks in the door, regardless of how one identifies, the color of their skin, their age or their physical capabilities.
One new category Curvaceous Lingerie is introducing this fall is transgendered products to accommodate the high demand for binders, tape and lingerie that is gender-fluid or nonbinary. Palmer and staff are also training to become certified in mastectomy bra fitting and post-surgical services.
Those comprehensive approaches to providing a welcoming and nonjudgmental place for all are among the reasons Curvaceous Lingerie was named the 2022 Socially Responsible Entrepreneur.
“All I can say is, ‘Wow,’” Palmer said. “On one hand it, feels silly to be recognized for a core belief — that everyone who walks through our doors should receive the same wonderful service and be given the opportunity to feel amazing inside and out. On the other hand, it’s wonderful that the community believes in what we are doing and the power of positivity being spread around to all groups of people. We have always been a welcoming space. Allinclusive sizing and positive attitudes are what we’re all about. The past few years have been extremely difficult to navigate though, so receiving this award was most definitely a confidence boost that was much needed.”
Today, bras, including personal bra fittings, make up 75% of sales at Curvaceous Lingerie. The size ranges currently run 28-52 band and A-0 cup. Palmer’s bra fitting approach is a combination of unique skills. Prior to Curvaceous, she taught vinyasa yoga and was a certified yoga therapist operating with Sundog Yoga. Palmer now applies her knowledge of anatomy and body mechanics to fit bras differently than most. She has worked with limited mobility, arthritis, fibromyalgia, scoliosis, concave and convex chests, blind, and dozens of other clients with unique challenges.
Curvaceous Lingerie is consistently trying to expand its products and services — and that adaptability proved useful with the COVID-19 pandemic, as wire-free and lounge-style items excelled, and the business was able to invest and provide offerings to those who wished to be more comfortable.
The business moved four blocks west this May, increasing the space by 2.5 times. Now working with 3,000 square feet, the growth plan includes the post-surgical and mastectomy products and services.
“There is absolutely no reason why anyone should have a defeating experience shopping for bras and nightwear while experiencing the most hellish time of their lives,” Palmer said. “We aim to be there for them, uplift, inspire and make them smile when nothing else feels right in the world.”
Outside of being active in the Old Town community, Curvaceous Lingerie has sponsored and participated in many programs supporting women, such as Susan G. Komen, Her Cups and It‘s a Breast Thing.
There is something truly special happening at The Venue by Eleven 11 Events inside the Lansing Mall. It’s palpable. You can feel it the moment you walk in and are greeted by owner Phebeit Ingram. Ingram has spared no expense in detail and finery, as every inch of her space — from elegant and chic to rustic — says, “Wow”, over and over again.
“We bring the wow,” Ingram said. “When people choose me not only for the venue but as their designer for this space, people walk in and it is jaw-dropping, and we strive to do that every time.”
From stages to expansive bars, several room options and spaces for nearly any event from weddings to corporate gatherings to anniversary, birthday celebrations and more, Eleven 11 has covered the gamut of premier event design. Choose from elegant chivari chairs, rhinestoned gemmed centerpieces, textured table coverings
and elegant plating to a regal event regaled in gold or a more rustic and bohemian vibe. Whatever the desire, Eleven 11 has it covered. Ingram’s goal is to give every person an unforgettable moment with exquisite design to match their taste and vision.
Eleven 11 can also assist with wedding coordination, event planning, décor rentals and party rentals, and it offers a one-stop complete event design — be it at her venue or the venue of your choice.
“I’ve always wanted a space where we can gather,” Ingram said. “Now that we can, I’m just so excited to celebrate people and make them feel important, loved and appreciated.”
She does just that.
Just a few moments with Ingram and you’ll feel the passion she has for her work.
It’s all about the “wow.”
November has a lot of “national” days, weeks and month celebrations tied to it, but here’s one you may not be aware of: National Native American Heritage Month.
In 1990, President George H.W. Bush approved a joint resolution calling for the designation. This month honors the rich ancestry and traditions of Native Americans — and you can honor it as well by attending a celebration hosted by an organization that honors Indigenous people and cultures, reading and sharing what you learned from a book written by a Native American author, and supporting Native-owned shops.
While we should honor and respect others 365 days a year, acknowledging and sharing these holidays are important ways we can create visibility to traditionally marginalized communities and identities. Learn more at nativeamericanheritage month.gov.
at
Turkey is about 5,647 miles or almost an 18-hour airplane ride away. However, you can get a taste of the food and culture of Turkey by visiting Social Sloth Café in downtown Lansing at the corner of South Washington Square and West Washtenaw Avenue.
When Aybars and Burcay Gunguler were visiting friends in the area, they noticed that there wasn’t a Turkish-style café. They went back to their native land, worked out a plan and gifted Lansing with a comfortable spot to relax, offering the region a delightful rotating menu of traditional Turkish meals and baked goods made from scratch.
Burcay Gunguler encourages people to venture in.
“Don’t be afraid,” she said. “We know you’re not used to eating this kind of food. It’s like going to another country. We have many things, something that everybody can eat.”
Social Sloth’s diverse menu includes breakfast, salads, sandwiches, soups, baked goods, cakes, specialty drinks and catering. The flavorful sucuklu yumurta has two sunny-side-up eggs served with sucuk and homemade bread. Sucuk is a dry spice and fermented sausage traditionally made from beef. Sucuk is considered one of the world’s most delicious and ancient types of sausage.
The Gungulers want people to feel comfortable while traveling the world of flavors right in downtown Lansing. Hence
having sloth in the name of their cafe. A sloth is normally known for being lazy.
“Sloths aren’t lazy. They’re a reminder to not be fast,” said Burcay Gunguler. “Eat mindfully. Be thoughtful about how you use your energy. Have joy.”
It’s a reminder that food can be the bridge to being social and joyful while breaking bread with others.
When asked why they chose Lansing to open a cafe, Burcay Gunguler’s eyes smile.
“Lansing is great. Why not Lansing?” she said. “Come hang with us.”
BY 517 STAFF
Michael J. McFall, co-founder and co-CEO of Biggby Coffee, knows how to grind. Biggby is the third-largest coffee franchise in the United States, having grown to over 300 locations across the Midwest. That gives McFall plenty of street cred as he teaches the subject of entrepreneurialism in his class, Finding Your Venture, at the University of Michigan Center of Entrepreneurship.
McFall feels strongly about investing in interpersonal relationships as well as developmental opportunities and leading through entrepreneurship. In fact, we felt our entrepreneurial issue was a good place to tell you about McFall’s book, “Grind,” which is a practical guide to starting a new business by skipping past the MBA and heading right to success. “Grind” touts itself as a no BS approach to take your business from concept to cash flow.
We asked McFall how business owners can attract and retain employees.
“We have to change the paradigm,” McFall said. “As leaders we need to make the investment first in the employee and earn their loyalty.”
On employee development, McFall said the employee is akin to a volunteer.
“How would you treat somebody who is showing up to work for you for free?” McFall asked. “This is the level of appreciation and respect you need to show people in your organization.
“Your job as a leader is to facilitate an environment where everyone’s voice is heard and understood,” he added. “When a team is getting full engagement from each member, the team has the best opportunity to thrive. This is really hard to do and generally starts with the leader. Leaders need to quiet down to open up space for others to contribute.”
“Grind” is filled with strategies, anecdotes, calls to action and insight — and it inspires entrepreneurs to stop guessing and start grinding. In the spirit of its author, we suggest you grab a cup of coffee to enjoy this good read.
Find McFall on Facebook at facebook.com/MikeMcFallOfficial/ and learn more about the book at grindthebook.com
Soon-to-be college graduates are heading into a changing workforce as they look to graduation this winter semester. But these new graduates aren’t like other generations — their college experiences were entirely upended and shifted to online or virtual for semesters and maybe even years due to the COVID-19 pandemic. But the outlook looks good for recent grads, especially in comparison to last year. U.S. employers are planning to hire 31.6% more college grads this year compared to 2021, according to the National Association of Colleges and Employers.
The class of 2022 is resilient, and they should be prepared for the job search process to ensure they find a job that sets them on their desired career path. They should also be aware of this high demand for workers, which allows them to be intentional during the job search process. Below, you’ll find my tips for recent college grads who are entering the workforce for the first time — this month, especially with some time away from classes during the holiday, is the time to begin your job search if you haven’t already.
The internet is a wonderful place to find job openings, sites like Indeed and LinkedIn are flooded with new jobs every day. In Michigan, we have a system called Pure Michigan Talent Connect, which is your launching pad for new jobs and careers. It connects Michigan’s job seekers and employers and serves as a central hub linking all public and private stakeholders who support Michigan’s workforce. Pure Michigan Talent Connect serves as the state’s labor exchange system. You can post your resume and search for jobs.
In addition to your online search, one of the most important things you can do in your job search is utilize your network and resources. Research shows that “weak ties” — individuals from your outer circle you may consider acquaintances who you see infrequently — are particularly impactful during a job search. The people you’re closest to generally have the same knowledge and social groups as you, whereas your “weak ties” can offer opportunities from beyond your immediate circles and knowledge. It was through my own network that I first learned about an opportunity available at my own agency years ago.
Although you don’t have to do it frequently, keep in contact with your classmates and professors from college, whether it be via email,
LinkedIn or at in-person or virtual networking events/happy hours. And when you’re on the job hunt, don’t be afraid to share a message on LinkedIn or send out a few emails with your resume attached that you’re open to work.
After you find a job you’re interested in, make sure you are open and up front about what you’re looking for and what your priorities are in a job — to both yourself and the employers. Elements to consider while apply for, interviewing and eventually, accepting a job position include (but are not limited to):
• Benefits (this includes paid vacation, health insurance, vision insurance, etc.)
• Compensation packages (including the potential for raises and bonuses)
• Schedule and flexibility
• Location and travel requirements
• Growth opportunities
• Work environment
• Employee culture/relationships
• Values of an organization
And once you do land an interview (or more than one), make sure to ask the right questions, the ones that get to the root of the organization and the potential role you may have in it. Remember, you are interviewing the organization or company just as much as they’re interviewing you to make sure it’s the right fit for you.
There’s plenty of opportunity out there, all you have to do is go for it. And if you need additional support, Capital Area Michigan Works! is here to support you. Check out our online resources or email us at LansingGreeter@camw.net. Good luck!
Carrie Rosingana is the CEO of Capital Area Michigan Works!. Visit camw.org for assistance with career exploration or staffing needs. CAMW!, a proud partner of the American Job Center Network, offers services in Ingham, Clinton and Eaton counties at our Lansing, St. Johns and Charlotte American Job Centers.
With 21 years of experience serving successful women and their families in the Lansing area, Stephanie uses her comprehensive approach to financial planning to provide advice for women who want to be empowered and informed as they make complex decisions about their future.
As the only Cer tified
Call me today at 517.253.8563
a complimentar y initial consultation.
Analyst®
in Lansing*, she believes that freedom and independence are core values of successful women, regardless of marital status.
CFP®, CDFA® Financial Advisor 2139 Commons Parkway Okemos, MI 48864 • 517 253 8563 stephanie.j.milosavlevski@ampf.com ameripriseadvisors.com /stephanie.j.milosavlevski
BY 517 STAFF
BY NOW, WE’VE COVERED ALL THE USUAL SUSPECTS AS FAR AS THANKSGIVING RECIPES GO, FROM TURKEY TO CRANBERRY SAUCE TO STUFFING AND EVERYTHING IN BETWEEN. WE DUG A BIT FOR A UNIQUE RECIPE TO FEATURE THIS MONTH AND FOUND THIS SAVORY RECIPE THAT THOSE WITH DIETARY CONSIDERATIONS MIGHT LOVE, AS WELL AS THOSE WHO JUST WANT TO TRY SOMETHING NEW.
• 2 butternut squash
• 2 cups of vegetable broth
• 6 tablespoons of olive oil
• 1 tablespoon of zest from a lemon
• 1/4 cup of lemon juice
• 1/2 teaspoon of cinnamon
• 3/4 cup of dried cranberries
• 1/2 cup of cashews, toasted and chopped
• 1/4 teaspoon of nutmeg
• 1 can of quinoa
• 1/2 teaspoon of paprika
• Salt and pepper to taste
You can add honey,different nuts like walnutsand hazelnuts, shavedhard cheeses, dicedapples, other savoryherbs like thyme andsage, bits of kale andchickpeas. If you wanta little spice, add chilipepper flakes. Want aprotein? You could brownand crumble vegetariansausage to mix in.
Halve and scoop out the seeds of your butternut squash while your oven is preheating to 400 degrees.
Line a baking sheet with aluminum foil, lightly brush olive oil onto your squash, sprinkle with just a pinch of salt and pepper, and roast it upside down for about 45 minutes, until done.
Let it cool for about 10 minutes, then scoop out enough from each to make room for your other ingredients. Set your scooped squash aside in a bowl.
While that is happening, mix quinoa with 2 cups of broth and bring to a boil. Then cover and simmer for about 15 minutes. Then drain and rest for 20 minutes.
Fold in 3/4 of your remaining olive oil, the remaining cinnamon, lemon juice, extra squash, your spices and herbs, dried cranberries, and a pinch of salt and pepper. Add in any additional ingredients that piques your interest, such as chickpeas, mint or a sprinkle of chopped nuts.
Refill your squash with the mix above and drizzle with the remaining olive oil. This is also when you can add any extra ingredients of your choice, such as a drizzle of honey, a sprinkle of hard cheese, and toasted and chopped nuts.
Serve warm for 4-6 hungry people. Happy Thanksgiving!
t started, as most unexpected things do, with small and humble intentions.
A stay-at-home mom to four kids being schooled virtually during the early throes of the pandemic, Nicolette Skerratt had already organized several successful bakedgoods fundraisers for Lily Bowen, a young girl the DeWitt community had rallied behind since she was diagnosed with the rare childhood cancer neuroblastoma at age 3. The bake sales eventually expanded to include bouquets of flowers and then yard signs — all sold contactless off the front porch of Skerratt’s home to assist with the expenses Bowen’s family was facing.
This new idea, however, was going to be something a bit different. Maybe even something Skerratt could parlay into a bit of a hobby to pass the days away until the curve flattened and life got back to normal.
“I saw a variation of the cocktail jar, and I thought it was something I could do,” she said. “I could probably do it cheaper and better, too. So, I gave it a try, added it to the fundraiser and started selling them from my front porch. It went over really well.”
The Mason jars contained various recipes of dehydrated fruit and cane sugar. The idea was to infuse the concoctions with alcohol, refrigerate and — presto — a new and unique twist on popular potent potables.
By Christmas 2020, Skerratt was being asked to bring her creations to a number of pop-ups at a local DeWitt boutique.
“I did the pop-up a handful of times in two weeks, and I sold out every single time,” Skerratt said. “I realized that there was a demand, and I had made so much money in those two weeks doing those pop-ups that I had to get licensed. By February 2021, I was fully licensed and had started a website. I still sold them locally from my porch, where people could come get them, but then I was able to start wholesaling them. From there, word of mouth just spread.”
Fast-forward a little less than two years since the idea began, and Twisted Craft Cocktails operates out of a 1,400-square-foot retail storefront at 126 E. Main St. in downtown DeWitt and can be purchased at 135 stores in 30 states. Specific locations can be found on a map on the Twisted Craft Cocktails website, twistedcraftcocktails.com.
“It’s been shocking. I really had no idea this would happen,” Skerratt said. “It sounds crazy, but I had zero intention of starting a business. It just kind of fell in my lap after I saw the demand. I really wanted it to start as a hobby, but it quickly was made known to me that it wasn’t going to be a hobby because I was getting so many calls. That’s one of the reasons why I never really did any advertising. I didn’t want it to be forced growth; I wanted it to be
organic growth — moms telling other moms or customers telling all their friends. I felt like that was the most genuine advertising you could get.”
Twisted Craft Cocktails offers 13 varieties of cocktails to choose from in several sizes, with the 16-ounce jars being the standard size. The business also sells jars of sangria, classic cocktails — such as an old fashioned or cosmopolitan — and cocktails flights in a series of 4-ounce jars for those who can’t decide. Once used, the sugar in the jars infuses into the dehydrated fruit, so each jar can be used more than one time, Skerratt noted.
“Our standard jar size is going to make eight to 10 cocktails,” she said.
In addition to the cocktails, the front retail space at Twisted Craft Cocktails also sells practically anything one would need to entertain — cutting boards, olive wood bowls and utensils, bread mixes, pasta, gourmet chocolates and popcorn, aprons, towels, salsas, jams, and more. Much of the merchandise comes from regional artisans and vendors.
Yet it’s the rear two-thirds of the business where the 20 employees of Twisted Craft Cocktails make it all come together. Beyond the register, it’s kind of like Willy Wonka’s factory — except for adults. Hundreds of filled and unfilled jars are neatly piled atop metal tables; 5-gallon, food-grade white buckets house various dried fruits; multiple rows of multiple business-grade dehydrators sit in a temperaturecontrolled room.
“We dehydrate all of our own ingredients. We get the fruit fresh, we slice it and we put it in our commercial dehydrators,” Skerratt said. “We also make our own organic cane sugar blocks. This is citrus-infused cane sugar that we put it into molds and dehydrate to get the moisture out. So, we cook it low and slow. Then we assemble the jars. People fill the jar with a liquor of their choice, and they stick it in the fridge for at least three days to infuse. Because we dehydrate everything and take the moisture out, it’s shelf-stable for a year. Once you add the alcohol, it can be in the fridge for up to 60 days.”
The best part of her job, according to Skerratt, is seeing people try a new experience with the product.
“They’re excited to try something new or give it as a gift and see the expression of someone else who is getting it. It’s just fun. It’s something different,” she said. “When I started this in the middle of the pandemic, people were just starting to come out of houses again and be in public again. When I was doing the pop-ups, it was great to see how excited people were to try it and just experience the pure joy of being able to do something normal again.”
Yet for all the success beyond expectations Skerratt has experienced with Twisted Craft Cocktails, perhaps the true dehydrated cherry on top of this story can be found where it began — with that young child the DeWitt community continues to rally behind and support.
While she is continuing treatment and remains under the watchful eyes of caring physicians to keep the cancer at bay, Lily Bowen is currently in remission, Skerratt said.
Now that’s something to raise a glass to.
“How far that little candle throws his beams! So shines a good deed in a weary world.” — William Shakespeare, “The Merchant of Venice”
While some may recall a version of that quote uttered by Willy Wonka to himself toward the end of the classic 1971 movie “Willy Wonka and the Chocolate Factory,” both versions are a metaphor for how small actions can make a big difference in someone’s life.
That’s exactly the goal of Child and Family Charities’ 2022 Be the Light capital campaign, as it aims to raise $11.5 million to create a campus of services for children, youth and families at a comprehensive, centralized location in mid-Michigan at the former McLaren Greenlawn site.
Since 1911, Child and Family Charities has been protecting and strengthening families in need. The agency’s founding purpose was “to secure for every child the same love and the same opportunity that we would have our children receive should they be left orphaned or friendless.”
Over the years, Child and Family Charities has expanded to meet the mission of the organization, which is to evolve and grow with the community’s changing needs. Its programs include behavioral health, child abuse prevention, child welfare, Gateway youth services, juvenile justice, Angel House residential and a midMichigan trauma collaboration. These programs focus on the mental health and well-being of local families, youth and children.
“I have witnessed and am impressed by how the agency has grown over the years and how, with the help of the community, it has become a beacon of light for many vulnerable children,” said Sheri Jones, campaign co-chair and WLNS-TV 6 news anchor. “CFC’s new facilities will provide the community with more support for those who are in need — and the need is great.”
The plan is to move the nonprofit organization’s multiple programs onto one centrally located campus. This will promote continuity of services between programs for those most vulnerable and provide for their needs in one easy-to-reach location.
“We want to make it really convenient for everybody to get the services they need,” said Julie Thomasma, CEO of Child and Family Charities. “Continuity of care is essential for long-term success.”
Throughout the pandemic, Child and Family Charities has been instrumental in helping families stay together and thrive — even in the midst of the national crisis. Thirty-seven percent of high schoolers reported experiencing poor mental health, and 44% reported feeling persistently sad or hopeless in the last year, according to statistics from the Centers for Disease Control and Prevention. The pandemic caused a significant spike in service demand, which Child and Family Charities ably met, serving over 15,000 individuals of all ages and needs.
“I want to give my time and energy to Child and Family Charities because of the sense of community and purpose that the organization fosters,” said David Thomas, campaign co-chair and partner at Podium Risk Management. “I want to help raise awareness of the issues that many people may not know about. If we can help even one person turn their life around for the better, then it is worth every effort. It is our duty.”
Together, with the Greater Lansing community’s help, Child and Family Charities can brighten the path for all who come to require assistance at times of crisis and need.
Visit ChildAndFamily.org/Be-The-Light to learn more and make a donation.
Head to downtown Lansing from 5-9 p.m. for this wonderful Lansing tradition. Silver Bells Village opens at 5 p.m. and is followed by the 24th annual Electric Light Parade at 6 p.m. Don’t miss the lighting of the official State of Michigan Holiday Tree and community sing. The exciting Drone Holiday Light Show will begin at approximately 7:45 p.m. You can also view the live broadcast on FOX 47 and local Comcast channel 12 from 6-8 p.m. Visit silverbellsinthecity.com for details.
Editor’s note: Please call event venues directly to make sure times and dates haven’t changed due to cancellations and postponements related to COVID-19.
Baby & Toddler Music Class Nov. 9
Get messy with some arts and crafts as part of this free weekly event at Mother & Earth Baby Boutique and Toy Shoppe, 100 E. César E. Chávez Ave. in Lansing.
With different materials and activities provided each week, this free-flowing class is the perfect opportunity to slow down and take the time to get messy with your kiddo. Get more information at motherandearth.com.
Lansing Model Train Show and Sale Nov. 13
All aboard for Michigan’s largest model train show held at the Michigan State University Pavilion. See 500 tables of new models, toy trains, tools, artwork, collectibles, DVDs, books, railroad artifacts, postcards and much more. For more information, visit lmrc.org/ trainshow/index.shtml.
Mid-Michigan Suppliers and Hire Diversity Summit Nov. 15
Join Michigan Premier Events for its first annual MidMichigan Suppliers & Hire Diversity Summit. The event provides suppliers and buyers, job recruiters, and job seekers the opportunity to meet in one location at the Lansing Center from 8 a.m. to 5 p.m. For more information, visit michiganpremierevents.com.
TCOA Dinner and Auction Nov. 16
Follow our friends at 517living.com for other upcoming events in the region.
Join the Tri-County Office on Aging for a fun and exciting evening at the Kellogg Center to raise funds for local older adult services. Guests will enjoy a meal and dessert, are invited to participate in the live auction and mobile silent auctions, will enjoy games and the cash prize raffle, and have access to a cash bar. For more information, visit tcoa.org/tcoa-events/.
Dimondale Holiday Craft Shows
Nov. 18-19
Visit several locations in Dimondale for homemade holiday gifts for everyone on your list. For more information, visit facebook.com/ events/627544842072707.
Participants of all ages and paces are welcome for the family 5K fun run. Dogs and strollers are welcome. Walk, run or trot through the streets of DeWitt along the turkey-shaped course. End with free coffee and treats from the DeWitt Biggby. Check-in begins at 7:30 a.m. and the race will begin at 8 a.m. with the kids’ 1-mile run following at 9 a.m. The race will start and end in the heart of downtown DeWitt. Free street parking is available on all local side streets. Visit eventbrite.com/e/3rd-annual-downtown-dewittturkey-trot-registration-403439958777.
The Mason Area Chamber of Commerce is hosting the 21st annual Mason Holidays Celebration from 6-7:30 p.m. The downtown Mason tree-lighting ceremony takes place at 6 p.m. and the holiday parade with its lights all aglow will arrive downtown shortly after the tree lighting. Get more information at masonchamber.org.
BY KYLE DOWLING
Winning an award is a momentous occasion for a business and its employees, showing their hard work and achievements off to the community. It may seem like a long process, but it is worth it in the long run for a number of reasons.
EXPOSURE.
While it may not be free, it is publicity. Many awards have ads and ceremonies that will bring more awareness of your business to the community you serve or bring your business to the forefront of other businesses in the community.
CREDIBILITY.
When people see that plaque or award in your place of business, they’ll see physical proof of your business’s dedication and commitment. That award may be just what can tip the scales when trying to close a deal or open new business.
STAFF MORALE.
Not only are awards important for your business, but they are also important for your employees. To see their hard work and dedication recognized by the community is important for staff morale. It can also be put on future resumes by employees, maybe tipping the scales in their favor over other perspective employees. Even if you do not win, it is an important way to show that you are proud of the work your employees do and wish to show it off.
Many times, you move from project to project, never taking more than a cursory glance back at previous work. But many awards force you to take a deep dive into the project for which you wish to be recognized. Not only can you see what you would do differently, you can see how far everybody has improved since an earlier project.
When prospective employees check out your website, they should see any awards that your team has received. This shows that you are proud of your work and your employees. It also shows future employees what they could be a part of by putting your best foot forward.
