GLBM April 2017 by M3 Group Publications

APRIL 2017

JILL MARLAN A wealth of experience invested in people

IN THIS ISSUE •

FORD PROVIDES JOBS TO INDIVIDUALS WITH AUTISM

•

BEHIND THE SCENES WITH LAUREN AITCH

•

EXAMINING THE BUSINESS OF FRANCHISING

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BUSINESS MONTHLY

APRIL 2017 ON THE COVER Ford provides jobs to individuals with autism.......................10 Jill Marlan................................................................................................18 Behind the Scenes with Lauren Aitch........................................48 Examining the business of franchising......................................46

NEWS Greater Lansing Convention & Visitor Bureau celebrates record-breaking 2016................................................. 6 A place for everyone............................................................................8

APRIL 2017

FEATURE

Commentary.................................................................................................................................................. 4

JILL MARLAN

2017 Greater Lansing Entrepreneurial Awards special section....................................... 11

A wealth of experience invested in people

Entrepreneurism as a feild of study................................................................................................ 44 Visual Breakdown..................................................................................................................................... 50 Economy........................................................................................................................................................ 52 IN THIS ISSUE •

FORD EXPANDS AUTISM HIRING

•

BEHIND THE SCENES WITH LAUREN AITCH

•

EXAMINING THE BUSINESS OF FRANCHISING

Greater Lansing at a Glance................................................................................................................ 54 Legislative Corner.................................................................................................................................... 56 Business Calendar.................................................................................................................................... 58

Cover photography by Erika Hodges

Notable News............................................................................................................................................. 59

Greater Lansing Business Monthly | Volume 30, Issue 4

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Greater Lansing Business Monthly is published monthly by M3 Group at 614 Seymour Street, Lansing, MI 48933. Periodicals postage paid at Lansing, Michigan USPO. USPS number 020w807.

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COMMENTARY

G R E AT E R

L A N S I N G

BUSINESS MONTHLY

Publisher: Tiffany Dowling tiffany@m3group.biz Sales Manager: Jennifer Hodges jhodges@m3group.biz Editor: Kelly Mazurkiewicz kelly@m3group.biz Media Manager: Jill Bailey Account Managers: Austin Ashley Megan Fleming Manny Garcia Art Director: Mark Warner Communications Director: Ami Iceman-Haueter Graphic Designers: Angela Carlone Kerry Hidlay Nikki Nicolaou Photographer: Erika Hodges Web Manager: Skylar Kohagen Event Calendar Manager: Jaime Hardesty

GLBM Editorial Board: April Clobes — President and CEO, MSU Federal Credit Union Calvin Jones — Government Relations Director, Lansing Board of Water & Light Lisa Parker — Director of Alumni Career and Business Services, Michigan State University Alumni Association Deb Muchmore — Partner, Kandler Reed Khoury & Muchmore

MAKING CONNECTIONS,

INSPIRING SUCCESS G

etting an opportunity to connect with entrepreneurs is a benefit of the job. It is interesting to hear from new business owners on what inspired them to take the leap, or get an understanding of what they are concerned about in their worlds dayto-day. After recognizing thriving businesses at the Greater Lansing Entrepreneurial Awards, I was asked to speak at a couple of leadership and small business events. It’s fun to do and if I can help them in a small way – even better. Below, I answer a few of the questions I heard at these events. How do you achieve work life balance? A young mother asked this question because she is excited about starting a business but is also worried about spending enough time with her young children. She wondered how parents make it all work. The short answer is that it’s not easy and there really isn’t a balance. Finding the perfect situation for you is the trick. Don’t hold yourself to a standard that someone else decides for you. I was lucky because my husband worked from home the majority of our son’s younger years. And, when I couldn’t be at the sporting event, he would tape the game and I would spend quality time reviewing it with a play-by-play by my son. I didn’t find any shortcuts when it came to putting in enough time to building my business and raising a family. What was your biggest mistake? This question always makes me think that it probably hasn’t happened – YET. What I generally say is that I just don’t view my past challenges as a mistake. I take risks and sometimes they don’t pay off the way I had anticipated or hoped, but I learn from them and make adjustments to my plan. I don’t wallow in self-pity and I don’t do regret. I always make the best decision possible with the information I had at the time. If you’re too afraid of making mistakes, you’ll never move forward. What is the best part of owning your own business? Like so many things, this area will vary from entrepreneur to entrepreneur. For me, the best part of leading a company is the ability to solve problems with a like-minded team. I also get to decide the direction we should go. This could be geographic or product or service related, but it’s fun for me to get an opportunity to decide the path and lead a group of people in that direction. I wouldn’t be able to give that up. If you’re thinking about starting a business or you have questions about the path you’re on, don’t hesitate to reach out to a business owner you admire. Most entrepreneurs like to share their stories and want you to be successful. They will help you if they can. Most of all keep moving and don’t be afraid to try new things or make a mistake. Be dynamic in all you do,

Tom Ruis — Vice President, Fifth Third Bank Doug Klein — Executive Director, Mason Area Chamber of Commerce Mark Hooper — Partner, Andrews Hopper Pavlik Tiffany Dowling | Publisher

Diontrae Hayes — Supervisor Charter Township of Lansing

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APRIL 2017

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GREATER LANSING CONVENTION & VISITORS BUREAU CELEBRATES RECORD-BREAKING 2016 BY MICKEY HIRTEN

Because it sprawls across the region and often happens in small, but significant slices, the Lansing region’s travel and tourism economy is one of the area’s quieter economic drivers. But not this year. Celebrating record-breaking hotel occupancy, with room rates topping more than $100 a night, and proclaiming a new study pegging the sector’s economic input at $1.1 billion, the Greater Lansing Convention and Visitors Bureau (GLCVB) is talking milestones. “This was truly an historic year for the Lansing region,” said GLCVB President and CEO, Jack Schripsema. In a buoyant annual meeting with a record turnout, Schripsema, read off a list of accomplishments and progress that, with broad community support, sets the Lansing region apart from other tourist destinations in Michigan. In 2016, lodging occupancy was 64 percent, compared with 61 percent in 2015 and 58 percent in 2014. And the average rate in 2016 increased to $101.82 per night. In 2015, it was $98.28. GLCVB said the region drew more than 4.8 million visitors last year with direct spending topping $602 million. Altogether the 6

segment supports 11,000 local jobs accounting for $336 million in wages. “For the first time in the history of the GLCVB, lodging partners in the region reported over one million hotel rooms consumed for the year. It’s an indicator of the future demand we will see in our region,” Schripsema said. He boasted that the Lansing region, for the second year in a row, topped the Michigan average occupancy rate of 60.7 percent and that it was closing in on the national average of 65.5 percent. “It is higher rates,” he added, “that allows the lodging industry to maintain and modernize its facilities.” The industry expects the average daily rate to increase at a modest rate. The GLCVB tracks its success by measuring hotels, restaurants, meetings and events in Lansing and the surrounding counties. In 2017, it is focusing on increasing visitors to the region, building summer tourism and enhancing its collaboration with Michigan State University. For 2017, Mark Alley, vice president of Global Protective Services and Public Affairs at Emergent BioSolutions, will chair the Bureau’s

G R E AT E R L A N S I N G B U S I N E S S M O N T H LY

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board of directors. He predicts slow but steady growth for the tourism industry, acknowledging that big gains are less likely than the sustainable efforts that contributed to the million-plus hotel room marker. But he suggested that two developments – a second hotel in downtown Lansing and the long-delayed casino attached to the Lansing Center – could reshape the region’s tourist industry. Lansing’s 30-year non-compete agreement with the Radisson Hotel has ended, clearing the way for incentive packages that could lure a developer to downtown properties. The lack of hotel space in the city has long been viewed as a challenge in luring larger conventions. The casino project remains a long shot and U.S. Interior Department authorization, a needed first step, has languished. During its upbeat annual meeting, the GLCVB acknowledged the strength of its mid-size and steady approach to travel and tourism in a series of Community Champions, volunteer and partnership awards. The Bureau recognized organizations as diverse as the Great Lakes Planetarium Association and Lansing Derby Vixens roller-derby team for their efforts in

NEWS

bringing convention and event business to the greater Lansing area. Singled out for special recognition were two groups who received Milestone Awards for 50 years of meeting in Lansing: the Michigan Assisted Living Association and a popular favorite with the Bureau, the Great Lakes Ice Cream & Fast Food Association.

COMMUNITY CHAMPIONS Huey-Wen Lin, Ph.D., Alexei Bazavov, Ph.D., Andrea Shindler, Ph.D. International Symposium on Lattice Field Theory: The 36th Annual International Symposium on Lattice Field Theory will be held at the Kellogg Center in July 2018 and will attract more than 500 participants. Great Lakes Planetarium Association: In October 2018, Dr. Shannon Schmoll, the Director of Michigan State University’s Abrams Planetarium, will host 200 colleagues at the Henry Center and showcase MSU’s newly enhanced planetarium. The very first meeting of the Great Lakes Planetarium Association took place in East Lansing in 1964.

James Tiedje, Ph.D., International Symposium on the Environmental Dimension of Antibiotic Resistance: In August 2017, East Lansing and MSU’s Department of Microbiology and Molecular Genetics will welcome 250 global researchers to discuss the most recent research and the implications for human health caused by the threat of multidrug resistant strains of pathogens. Kathie Dunbar, Hawk Island Triathlon: This unique sprint triathlon was the first of its kind in Michigan and was the first race of any kind in Michigan to be certified “Green.” Over the past 10 years, the event has seen more than 5,500 athletes participate. Lansing Derby Vixens: In Aug. 2016, the Derby Vixens hosted the Women’s Flat Track Derby Association D2 International Playoffs, bringing 10 teams and hundreds of athletes from across the globe to the Summit Sports and Ice Complex. Scott Dane, Capital Area Soccer League: Dane was responsible for championing inclusive play in the region, developing the Beacon Field project and organizing the CASL’s largest

fundraising event, the Capital City Classic, which attracted more than 100 teams from across Michigan and the surrounding states.

SPORTS PARTNER OF THE YEAR The National United Wrestling Association for Youth: In July 2016, NUWAY hosted more than 2,000 wrestlers from 22 states at the Lansing Center for the “Grand River Rumble,” the first wrestling event ever held at the Lansing Center.

VOLUNTEER OF THE YEAR Nancy Simpson: In 2016, Simpson served as co-chair for the Eastern Great Lakes Figure Skating Championships, an event that drew 600 skaters to Suburban Ice in East Lansing. Mickey Hirten is an award winning writer and editor. He has been executive editor of the Lansing State Journal, the Burlington Free Press in Vermont, and was the financial editor and a columnist for the Baltimore Evening Sun. He is the current president of the Michigan Press Association. His wife, Maureen Hirten, is director of the Capital Area District Library.

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IMMIGRANTS:

WE GET THE

JOB DONE! — from Hamilton: An American Musical

A PLACE FOR EVERYONE BY OMAR SOFRADZIJA

That isn’t simply a line from a smash hit on Broadway. It’s also workplace reality throughout the greater Lansing area. Just ask Judi Harris, who as refugee services director for St. Vincent Catholic Charities of Lansing, helps scores of refugee workers from around the world find employment here. Around 500 refugees were placed in midMichigan jobs by St. Vincent in 2016. “I think they’re a tremendous asset,” Harris said of refugees. “We work with a lot of different employers … who need all kinds of workers.” Such industries include warehousing, accounting, manufacturing, laundry services, guest services, temp work, nursing assistance and other medical roles. Refugees aren’t looking for handouts; just help to get started and situated. “First and foremost, refugees bring great assets they’re ready to utilize once they’re acclimated to their surroundings,” said Erika Brown-Binion, director of Lansing’s Refugee Development Center, which works with St. Vincent. “Refugees don’t just come to us without skills,” Brown-Binion said. “Many of them had businesses in their home communities, and degrees and 8

education ... They come here with skills and dreams to rebuild that life they had at home.” “Just welcoming refugees in general has long been one of America’s core values,” BrownBinion said. “They are fleeing terror, trying to start a new life. They want to be safe. They want to be welcomed and they want to start anew. We forget that sometimes.” Those seeking both refuge and work in the Capital City region recently received the endorsement of Lansing Mayor, Virg Bernero; who, in a prepared statement earlier this year, called Lansing a “Welcoming City.” “I stand with the thousands of immigrants and refugees that have resettled in Lansing over the decades. Lansing, like America, was built by immigrants from all over the world, who came to this country seeking their own version of the American Dream. Immigrants like my father, Giulio, who started his own small business and then worked for GM to provide a middle-class lifestyle that put his kids through college,” the Mayor’s statement said. More than 200 area workplaces host refugee workers via St. Vincent. Many jobs are

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manufacturing-centered in Lansing and Delta Township. There are also employers as far away as Williamston and Owosso, according to Harris. “We’ve even had employers tell us they don’t know what they’d do without us,” Harris said. According to Harris, many of the most recent refugees come from the Congo, Somalia, Sudan, Burma and Afghanistan, among other nations. “We have people that are coming in who are very dedicated. They want to start a new life. They just want to come in and work hard,” Harris said. “These workers tend to stick around.” “When they come in (to a new job), that becomes their home and their family; so they become very attached,” Harris said. “The retention rate is so much stronger” than with native workers. “We have very strong employers who like to work with our clients … There’s a place for everybody.” St. Vincent has a comprehensive employee training program which includes a basic orientation of up to four weeks regarding local laws and is followed by a more detailed, 16-hour training program specific to employment called ‘Working in America.’

NEWS

“It is everything from how to get a job, interviews, resumes, how to quit a job, everything they need,” Harris said. “(They learn about) sexual harassment, all kinds of things. We have demonstrations and role-plays.” There is also a special skills training period. If St. Vincent knows a refugee will go to a specific workplace, they will send a representative to the employer and develop a program specific to the role, and then train the refugee to the particulars of the specific job before they start. “We’ll do a special one for hotels, for example — the proper cleaning products, how to do hospital corners,” Harris said. “So that when they start a job, they’re ready when they get there. Employers are really happy about that.” Challenges include learning the English language. “It just takes a little time” Harris said. “And, working helps them learn more quickly through language exposure.”

“We provide English classes six days a week right now. They’re all full. People are wanting to learn English,” said Brown-Binion. “Some of these people are coming every day of the week that classes are available.” Another challenge is transportation, for refugees who may need time to ease into America’s unique car culture. Fortunately, most employers are within reach via public transportation services and carpooling is provided for some further-away work places. It isn’t just a refugee who gets something out of the opportunity to work here. So do native workers who otherwise may never meet a refugee face to face. “That’s how people meet refugees. We have a mantra: anybody who doesn’t love a refugee hasn’t met a refugee. We want every workplace to have someone,” Harris said. “We try to put

people in as many places as possible so that everyone understands what we’re doing.” In Bernero’s statement he claimed, “Our city is a rich tapestry of multicultural populations, enriching our community with their customs, their ideas and their commitment to a better Lansing for everyone.” Brown-Binion said diversity adds to the experiences of everyone living here. “Learning a different culture, different experiences, being a neighbor… refugees bring so much more to our communities to make them better places.” Online, go to stvcc.org/services/refugeeservices to learn more about refugee programs at St. Vincent. More information on the Refugee Development Center can be found at refugeedevelopmentcenter.org. Omar Sofradzija is an adjunct journalism instructor at Michigan State University. Prior to that, he was a reporter, columnist and editor at the Las Vegas (Nev.) Review-Journal and Peoria (Ill.) Journal Star. He lives in Haslett.

CT NE I O

CON

Brown-Binion said her agency offers ongoing training regarding resumes, filling out job

applications, using computers and other career skills; after-school programs and summer camp for refugee workers’ kids; as well as continuing popular English education tools.

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NEWS

FORD PROVIDES JOBS TO INDIVIDUALS WITH AUTISM BY SARAH SPOHN

In 1903, Henry Ford launched Ford Motor Company in a factory on Mack Avenue in downtown Detroit. A decade later, the world would be revolutionized by Ford’s concept of the assembly line, and over the next 100 years, the iconic car company would become one of the largest family-controlled companies worldwide. While their products continue to be cuttingedge technology, it’s a different facet of the car company that’s making waves these days. Ford launched its FordInclusiveWorks pilot program in 2016 to provide individuals with autism opportunities to gain work experience. Partnering with the nonprofit, Autism Alliance of Michigan, the pilot started small, according to Kirstin Queen, manager of Diversity and Inclusion at Ford Motor Company. The idea came from a similar program Microsoft launched, which Queen learned about at an autism awareness breakfast. She spoke with Colleen Allen, Ph.D., president & CEO of Autism Alliance of Michigan, and brought back the idea to her co-workers at Ford. Queen was surprised at the huge amount of enthusiasm for the program. “Autism is a personal passion of mine,” Queen said. “I have a family member on the spectrum. I was really impressed by the number of people within our company who share that same passion, who have an appreciation for autism at varying levels in the company.” The program was launched to level the playing field for employees of all backgrounds and skill levels, and provide additional opportunities for those who might not otherwise get jobs. “We wanted to launch this program initially because of the high rate of under and unemployment of this population,” Queen said. “Up to 90 percent of individuals with autism are under or unemployed, but up to 50 percent of them have average or above average intelligence.” That population faces many more challenges than the typical job seeker, but Ford’s program 10

includes support, training and guidance for employees. The pilot began in Ford’s vehicle evaluation and verification organization within the product development area. The program includes training for both the individual as well as co-workers, management and teams who will be working with the individual. While the supervisors, adjacent employees and human resources staff are trained by the Autism Alliance of Michigan, the special needs workers are also learning during the 30 to 90-day training period. “In this way, we help proactively create an environment of inclusion for the individual who is going to be joining the workforce,” Queen said. “The Autism Alliance of Michigan provided job coaching to ensure that there is positive communication and working relationships between the individuals with autism and their supervisor and work team. The intent is to create a functioning, long-lasting relationship that can be sustained without the presence of a job coach in the future.” Following the training period, all four pilot program individuals applied for their positions within Ford’s Dearborn headquarters and were granted employment. As for the expansion, the program will move into two other product development departments, information technology and a third unannounced area. “We’re anticipating bringing on board between 12 and 24 additional individuals in 2017,” Queen said. “We’re really excited and that’s why it was important for us to start small so that we knew how to do this correctly and sustainably.” Workers, new hires and community members are happy to hear of the unique program. Feedback from internal employees have only reconfirmed the program’s initial importance of creating an inclusive environment in the workforce. Feedback showed both pride in Ford workers and also hope. Whether it’s a child, grandchild or neighbor affected, many people within the company have a close connection to autism.

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“When a company like Ford can do a program like this, where we are proactively seeking to understand how to best work with this population, it gives families hope,” Queen said, “If this can become more of the “norm” on how large companies do business, then there’s a potential to make a huge impact. And there’s going to be opportunities for these folks to work and contribute to companies in the future. We’re really proud of that.” Cathy Gladstone, office coordinator for the Autism Society of Michigan recognizes the impact a program like Ford’s can have in paving the way for future companies. She works with Anne Carpenter, the society’s information and referral specialist, who has been employed there for almost 30 years. Anne, herself is autistic but provides a wealth of knowledge and resources for the society. “Companies and organizations would be pleasantly surprised to learn people on the spectrum perform well when they are given the opportunity and training,” Gladstone said. She spoke on the program and commends Ford for thinking outside of the box. “It is certainly refreshing, to realize that perhaps as communities become more aware and accepting of autism, there will become more opportunities for a person on the autism spectrum. Ultimately, being able to live, work and have the opportunities known to those that are not on the autism spectrum is what would be the ideal,” Gladstone said. While the challenges of everyday life and employment remain a reality for those with autism, companies like Ford are working hard to break stigmas and lay the groundwork for a better working environment for all. Sarah Spohn received her degree in Journalism from Lansing Community College. She’s a concert junkie; living and breathing in both the local and national music scene. She is proud to call Lansing her home, finding a new reason every day to be smitten with the mitten.

AWARDS SPECIAL SECTION

2017 GREATER LANSING ENTREPRENEURIAL AWARDS SPECIAL SECTION

2017 GREATER LANSING ENTREPRENEURIAL AWARDS SPECIAL SECTION Greater Lansing Entrepreneurial Awards: Past Winners .............................14 23nd Annual Greater Lansing Entrepreneurial Awards Showcase Local Business Success......................................................16 Entrepreneur of the Year ....................................................................................... 18 Greater Lansing Business of the Year ..............................................................22 Emerging Entrepreneur .......................................................................................... 24 Entrepreneurial Spirit .............................................................................................. 28 Socially Responsible Entrepreneur ................................................................... 30 Q&A: Chad Jordan, owner of Cravings Gourmet Popcorn................................................................................... 32 Greater Lansing Entrepreneurial Awards photos........................................36 Auto-Owners Insurance: Outstanding Service Since 1957......................................................................... 40 A Judges Perspective................................................................................................ 42

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2017 GREATER LANSING ENTREPRENEURIAL AWARDS SPECIAL SECTION

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2017 GREATER LANSING ENTREPRENEURIAL AWARDS SPECIAL SECTION

Greater Lansing Entrepreneurial Awards

PAST WINNERS

2012

2013

2014

2015

2016

NAME

COMPANY

Jeffrey McWherter Keith Granger

Owner CEO

Gravity Works Design Granger

Kellie Murphy Pat Gillespie Tom Kuschinski Nick Uppal Colin Cronin Raji Uppal

Owner Founder/President Co-Founder/President Co-Founder/ Corporate Treasurer Co-Owner/ Vice President Co-Owner/ Vice President

Kellieâ&#x20AC;&#x2122;s Consignments Gillespie Group DTN Management Co.

Ian Richardson Don McNabb

Founder/CEO Founder/CEO

Doberman Technologies Triterra

Mike Maddox Ron Boji Jeff Kresnak

President and CEO President Owner

ASK Boji Group Superior Asphalt

Crispin Velasquez Chris Johnson

President Founder/CEO

C&E Pipeline On Target Living

Ryan Lowe & Nikali Luke Mark Kraushaar & Leigh Kraushaar

Owners

Simplified Tax and Accounting Services Bell Title Company

Thomas Salisbury

President and Owner

Lance Thompson

President and CEO

Reliable Aftermarket Parts, Inc. Baseline Data Services, LLC

Stephen Russell

President

A/C Electrical Contractors

Rochelle Rizzi Peter W. Kramer

Owner President

Tiffany Klein Jack Davis

Owner Partner

Gary Seelye Claudia Deschaine

President Grants Manager

Rizzi Designs Kramer Management Group, Inc. La Fille Gallery Loomis, Ewert, Parsley, Davis & Gotting Seelye Group LTD Dart Foundation

D.L. Kesler

Owner

D.L. & Sons Kesler Construction

Amy Trahey

President

Bo Noles Angela Witwer and Lorri Rishar Jandron Dr. John Wycoff Chad Jordan Justin Caine Barbara Fails Raftshol

President and CEO President and CEO

Chad Paalman

POSITION

Owners

Owner Owner Founder Professor of Rural Entrepreneurship President

G R E AT E R L A N S I N G B U S I N E S S M O N T H LY

AWARD

LOCATION

Emerging Entrepreneur Socially Responsible Entrepreneur Entrepreneurial Spirit Entrepreneur of the Year Business of the Year

Lansing Lansing

Emerging Entrepeneur Socially Responsible Entrepreneur Entrepreneurial Spirit Entrepreneur of the Year Business of the Year

Mason Lansing

Emerging Entrepreneur Socially Responsible Entrepreneur Entrepreneurial Spirit

Lansing Bath

Entrepreneur of the Year

Okemos

Sales and Distribution Entrepreneur Information Technology Entrepreneur Construction Entrepreneur Marketing Entrepreneur Emerging Entrepreneur

Williamston

On the Rise Law Entrepreneur

Lansing Lansing

Service Entrepreneur Socially Responsible Organization Master Entrepreneur

Lansing Mason

Great Lakes Engineering Group, LLC Capital Imaging Edge Partnerships

Engineering

Lansing

Printing Professional Service

Lansing Lansing

Wycoff Wellness Center Cravings Gourmet Popcorn Good Fruit Video Michigan State University

Healthcare Emerging Entrepreneur Socially Responsible Socially Responsible

Lansing Lansing & Okemos Lansing East Lansing

NuWave Technology Partners

Technology

Multiple Michigan Locations

APRIL 2017

Okemos Lansing Lansing

Lansing Lansing Grand Rapids

Lansing

East Lansing Lansing Lansing Lansing

Bath

2017 GREATER LANSING ENTREPRENEURIAL AWARDS SPECIAL SECTION

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attention to detail in each is a driving factor that helps to define them as local staples. The group brings the unexpected to the table by digging deep into each location’s history. “It can be difficult — Zoobies, our first opening, was convenience and circumstances. We already owned the building and we went in not knowing what to do,” recalled Matthews. “We thought, ‘how can we reopen it and make it new?’ The building had been a bar forever, since prohibition as a speakeasy, so there was a lot of history there. We started peeling back tile and carpets, etc. — and found cool hardwood floor, several layers of wallpaper and more. So, we eventually said ‘hey, let’s keep as much of this history as possible and that’s kind of been an ethos which continues to play into what we’ve done since. It’s part of Old Town to pay homage to what’s happened before while still taking it to the next level.” While a lot of things seemed to just fall into place, it isn’t to say that the success of the group was solely luck. Even with good fortune, hurdles do exist. Doing your homework is an essential part of ensuring that your passions and dreams are also viable business solutions. You never know

what it’s going to take exactly, but rolling with the punches and having a strong team on your side makes the load a little lighter.

a great time from an ownership standpoint. Us three work great as a team because we trust each other, because we have mastery over each given discipline and are constantly learning from one another. Everyone involved has the company’s best interest in mind. That idea and ethos trickles down to the operations team. We keep a pretty good eye on what’s happening in the business and reflect that ‘team oriented, not blame oriented’ attitude. We’re all racing to the same finish line.”

“We all knew the pitfalls and that it’d be capital intensive. Opening restaurants the right way and building a good reputation as people that work well with others is hard – we did it by our boot straps,” mentioned Short. “Realistically when we first opened Zoobies - we gave it our blood, sweat, tears and money. You don’t realize how much it’s going to take of you and it’s going to take everything. I know that when things get tough, Alan, Aaron and I will link together and push through it. I can’t think of a more important aspect than that.” As the three partners continue to expand outward, their impact on the immediate area is still being felt. For many, seeing The Potent Potables Project take the podium came as no surprise – but to them, it’s an unexpected affirmation and symbol of their hard work. “It was very surprising to be perfectly honest in a wonderful way,” said Short. “We like to think we do some great things internally – we have

CONGRATULATIONS to the Winners of the

2017

Entrepreneurial Awards!

As the group continues to hurl its brands toward the finish line, it’s obvious that in the years to come there will be many races to be had for these rising stars. When asked what advice they’d give to the next generation of entrepreneurs, they responded with smiles: “I don’t think I’d encourage anyone to be an entrepreneur. It’s a disease,” laughed Hooper. “Of course we want to make money but to me, being an entrepreneur means seeing things that are lacking. We have a lot of people that we love here in Lansing and want to spend time with them, but there didn’t seem to be a great place to do that. From our end, we saw something that was missing and thought; if not us, then who?”

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ENTREPRENEURIAL SPIRIT

BUILDING A VILLAGE BY AMI ICEMAN-HAUETER

They say it takes a village to raise a child. DawnMarie Joseph believes this to be true, so true in fact she built the village herself. With eight businesses going strong, five kids, five grandkids and a strong entrepreneurial spirit, Joseph has been able to build successful companies that provide jobs, services and products to a community she loves. After 20 years in the banking industry and five working alongside an attorney in the insurance industry, Joseph wanted a career with the flexibility to be with her family while pursuing her passions. She started what would be the first of many companies, Estate Planning & Preservation. “It gave me the freedom to be with my kids,” Joseph said. “When I worked for other companies it was like trying to fit a square peg into a round hole. I wanted to do things differently. I wanted to offer services people could use and help families.”

But flexibility comes with a catch. Joseph found ways to have the flexible schedule she desired but still put in all the hours of work that were needed to grow a successful business. “I had kids in school; so I’d get them off to school and go to work. I’d stop mid-afternoon to be at home with the family and then I would go back to work around nine and some nights I’d work till one in the morning. It made for a long day but also gave me the time I needed to get things done and still be with my kids,” Joseph said. After years of building a strong company, she was ready for a new challenge. She and her husband, Paul, opened Gracie’s Place in Williamston. There they found new success in unmarked territory. “When we opened Gracie’s Place it was a coffee place and we wanted to see if people wanted more;

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so we opened for dinner with a limited menu and there was a line out the door,” Joseph said. “We bought the building next door and expanded. It was my first endeavor outside of the insurance and financial industry and it was something I had never done before, but that was what made it exciting.” By that time, Joseph’s entrepreneurial spirit had grown stronger and it wasn’t long before she added more thriving businesses to her portfolio. Now owning and operating eight unique business in the Williamston area, she has found there is one underlying key to starting and maintaining a business and that is loving business itself. “I think I have always had an interest in business and all of these businesses. The bottom line is understanding business. What that business does is the next piece of the puzzle,” Joseph said. “I don’t have a passion for just one thing and I can

2017 GREATER LANSING ENTREPRENEURIAL AWARDS SPECIAL SECTION

CLIENT Dawn-Marie Joseph of Estate Planning & Preservation, received the Entreprenurial Spirit award at the 23rd Annual Entrepreneurial Awards on March 2.

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see how many businesses can be successful and employ people; that is what I am passionate about.” Joseph’s eight businesses include: Estate Planning & Preservation, The Wedding Gallery, Vivee’s Floral Garden, Blue Button Bakery, Joseph & Joseph Tax & Payroll, Joseph Financial Group and Tom Donnelly’s Barbell Club. Joseph also previously owned Gracie’s Place. Joseph’s array of diverse business is impressive and begs the question, where did all these wonderful ideas come from? “I was really involved with our chamber and city council — students from Northwestern, MSU and U of M would come and do research on the area. They’d share their findings on what the town could support in terms of new businesses,” Joseph said. “It’s not easy to make a living when you’re not in a mega center or in the most convenient location, but when an opportunity would come up I would think back to these studies and look at the facts and figures and really look at if these businesses could be viable.”

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However, in Joseph’s opinion, viable and successful businesses can’t exist without a few key ingredients. If she had the chance to share advice with a new entrepreneur she would always tell them to be money wise and find the best employees possible. “The first thing that makes a business work is great employees. Employees keep businesses alive. Our team makes what we do work,” Joseph said. “That and to be money wise. You have to set aside time each week to work on your books and take care of your bottom-line. You have to remember even if you don’t get a pay check, they do.”

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It’s no wonder that with her eye on the prize and heart in the right place that Joseph has been able to build so many successful businesses; but she is quick to note that she didn’t do it alone. “My family has been a huge part of this,” Joseph said. “They have always supported me. I am really blessed and lucky to do all these different things that I love. It’s also about giving other people an opportunity to do what they love.”

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SOCIALLY RESPONSIBLE ENTREPRENEUR

BABIES, BALANCE & BUSINESS BY AMI ICEMAN-HAUETER

When Lynn Ross, owner of Mother & Earth Baby Boutique, lost her job in hospitality after 11 years, she knew she was ready for a change, but taking the leap to become an entrepreneur was a bigger change than she ever imagined. “I lost my job when I was pregnant and we started cloth diapering to save some money. We discovered there was this whole other world out there we didn’t know about,” Ross said. “I was trying to figure out what I wanted to do with the next phase of my life. My husband suggested I start a cloth diaper store and it grew from there. This was around the time that all of those toys were being tested for being unsafe or having high levels of lead, so I decided we would just cut all that out and just focus on American made and natural products.” Her vision for the company came from her experience as a new mom and only grew as her

family did. Now a proud mom of two sweet boys (Jared, 6 and Anthony, 3) the goal for her store is to take the stress off new moms and be a reliable resource for those in need. “I had two kids and I realized, as a parent, we have so much to worry about these days — so I wanted to create a place where moms and families could come shop and know that they don’t have to worry about what they are buying here,” said Ross. And while her vision for the shop was clear, the business side of owning her own store taught Ross that being resilient, smart and dedicated would be the key to keeping things running. “Running the business side of things is a big job. You have to make sure you’re making the right choices and bringing in the right products,” Ross said. “You want to be sustainable; to be around for your community.”

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The community has always been a priority for Ross. While her store offers American made, earth friendly, all natural products for purchase, she wanted the space to act as so much more. Ross has a vision for creating a network of moms that can support each other. Through classes she hosts on-site and support she and her staff offer to new moms who just stop by, Ross wants the boutique to serve the community in a larger way. “I love this community. I love my customer base. Being able to give a new mom a tip about breast feeding that she hasn’t heard could change everything for her. Helping a mom by answering questions about potty training, or anything really, makes us feel like we are in this for the right reasons. We absorb so much information from our customers and we are happy to support our community of moms by passing it on,” Ross said.

2017 GREATER LANSING ENTREPRENEURIAL AWARDS SPECIAL SECTION

The community in Old Town has also supported Ross. Since starting her company online in July 2011, to moving into her first storefront to settling into her space in Old Town, the growth of her business has always thrived because of the support.

forward to the things he could do or achieve. I think my siblings and I took a lot from that. We were always in awe of his attitude.”

“I knew what I wanted to do, and how quickly everything happened surprised me. But it happened so organically, it came together like it was supposed to be this way. I would say that the business end of things has really surprised me, but in a really great way,” said Ross.

“I get a lot of motivation from my team. We set goals and work together to do fun things for the community and for ourselves. We share success stories when we have team meetings; they can be personal or related to the store but it keeps us motivated to help our customers in the best way we can,” Ross said.

And when things may not come together as planned, Ross leans on the lessons learned from her dad to always move forward, stay positive and not let barriers get in your way.

Motivation comes in a variety of forms and Ross admits that it isn’t always easy to stay motivated when you’re the leader, but she offers a bit of advice to help those that want to tackle entrepreneurship for themselves. “People think being your own boss will be amazing, and it can be, but it can also be really hard. When you don’t have someone telling you what direction to go in and goals you need to reach, it can be hard to stay motivated,” Ross said. “You have to be the goal setter and the goal achiever. If you go in knowing this, it will be easier to focus on the big picture.”

Photo by Erika Hodges

“My dad was my biggest supporter. He had multiple sclerosis and was in a wheelchair for most of my life. We had some very frustrating moments as a family when there were places we couldn’t go or things we couldn’t do because they weren’t barrier free,” Ross said. “But he was the most determined person you could ever meet. For as many challenges as he was given in life he always stayed positive. He never wallowed and was always looking

Ross channels this mindset by finding new and fun ways to keep herself and her team motivated.

Lynn Ross, owner of Mother & Earth Baby Boutique, received the Socially Responsible Entrepreneur award at the 23rd Annual Entrepreneurial Awards on March 2.

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WHAT IS IT ABOUT POPCORN THAT INSPIRED YOU? I got into the business when I lost my job in 2004. I lost my job on a Friday and I started writing a business plan on a Monday. Over the weekend, we went to Frankenmuth and I went to this popcorn shop and I was so inspired. I hated the way that it felt when I walked into my office and they said we are having a meeting at noon, and then told me don’t have a job at like 12:05. I started writing my business plan in 2004 and I opened in 2007, so I had a massive business plan when I first started. But I got all my ducks in a row. I went to the Michigan Small Business Development Center; and the Internet is fantastic, so many resources there that show you how to make a business plan, what to look out for, and you can investigate other popcorn shops.

Chad Jordan, owner of Cravings Gourmet Popcorn

When I was at the Lansing City Market, there was a couple there, a husband and wife team, that made kettle corn and cheese corn. I became friends with them. They knew I wanted to get into the business. So, when they retired, they moved to Georgia and sold me all their stuff for $5,000. If they hadn’t done that, I wouldn’t be here today. Also, I had to have the support of my wife. She’s been there every step of the way. More than anything she encourages me to be the best that I can be. WHAT ARE YOUR GOALS FOR YOUR BUSINESS? I see this as a business that could be franchised. I’m working every day to get to that point. We see a lot of businesses on a daily basis; when we see how big they are, we don’t realize the work it took to get from store one to a franchise. I’m still at point A but I’m trying to get it to multiply.

POPCORN SUCCESS IS AN ART Entrepreneurs are risk takers. They often set out to do things that others may not have the courage to do. Ten years ago, Cravings Gourmet Popcorn Owner, Chad Jordan, took a great risk when he got into the popcorn business, and it has paid off. I recently sat down with Jordan, the 2012 Emerging Entrepreneur Award winner, to discuss his journey from the local farmers market to becoming mid-Michigan’s source for premium gourmet popcorn. BY KRISTINE RICHMOND | PHOTO BY ERIKA HODGES 32

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Last April we opened a new production facility on the south side of town. We make popcorn five days a week. We make the hot stuff, the higher volume type of orders, like all the caramel corn and the premium signature gold, out of our production facility. Then we also supplement what we sell at Quality Dairy, and through our fundraiser program, and our new account at the airport. We are using it to try to build a more wholesale type business. We would love to be able to help other popcorn shops that want to get into the business but don’t have the equipment, we could wholesale that for them. WHAT DO YOU THINK SETS YOUR BUSINESS APART FROM YOUR COMPETITORS? You can go to 100 popcorn shops and 99 of them are going to be the same. Because within the industry anyone can make popcorn and anyone can buy pre-made ingredients or kits, that’s what most of the industry does, it’s all

2017 GREATER LANSING ENTREPRENEURIAL AWARDS SPECIAL SECTION

the same stuff. What makes us different is that we create our own recipes to create the flavors that we have. So, whereas a popcorn joint might have nacho flavored popcorn, they are going to buy a kit that’s nacho flavor. We’re going to buy garlic, onion, sea salt, and so on; until we have the proper mixture to call it nacho. That’s the difference. TELL ME A LITTLE ABOUT YOUR ENTREPRENEURIAL JOURNEY. Entrepreneurship makes you stronger or it makes you quit. If you can handle it, it gets real deep sometimes. As a good friend told me, ‘you have to get comfortable with being uncomfortable.’ It’s not always easy, but it’s important to ride out the easy times with the hard times. Don’t celebrate your wins too hard and don’t dwell on your losses too hard. You’re going to have winning days and you’re going to have losing days. Just take them. As for myself, it’s made me a stronger person, in the sense that I’ve learned how to dig deeper in knowing what my strengths and weaknesses are and my own abilities. A perfect example is, I didn’t have investors in this business, or inherited money. If I wanted to get something designed, I had to learn how to do that. Learning how to make the flavors, for example. If you try, you

are going to fail, but if you try and learn from your errors, eventually you’ll catch on; then you can develop a system for how you make or do whatever you are trying to do. I can come up with stuff in the first or second try now, it’s just crazy. HOW WAS WINNING THE EMERGING ENTREPRENEUR AWARD IN 2012 SIGNIFICANT FOR YOU? The biggest thing that winning the award did was validate my idea. Because you know I started this business at the Lansing City Market and then moved into Old Town. That doesn’t necessarily mean that it’s a good idea. But winning validated that other people thought it was. One of the cool things that happened after I won is that I instantly became recognized as an expert. Everybody thinks you are such a great business person. I think I get incrementally better as time goes on, but I wouldn’t say that I’m a great business person. I don’t think I do anything that anyone else couldn’t do. I think that most people have it in them. If they really thought about it, they could run their own business, whether it’s selling purses, making popcorn, running a restaurant or selling jewelry, whatever it may be. I was just having a conversation in the office today, they asked, ‘why don’t you watch more

TV?’ I said that every minute I’m watching the Kardashians I’m helping them make millions of dollars. Every minute I’m watching a YouTube instructional video on how to do something in my business, it goes toward me making money. What am I going to do, help them or help myself? It’s a no brainer. HOW WOULD YOU DEFINE SUCCESS? I define success by the time I have to be able to spend with my family. Being in business gives me the opportunity to do those sorts of things. If I were at a 9 to 5 behind the desk, I wouldn’t be able to see my son’s football practices or hire my son to be in the business and be with him all the time. Or, I wouldn’t be able to respond when my wife calls when she says the dryer broke. I have more flexibility, I work more hours than the typical 9 to 5’er, but when I need to leave, I leave. I went to every one of my son’s track meets, that’s priceless. Kristine Richmond is the Public Relations Specialist at M3 Group. She specializes in helping clients tell their stories of changed lives, fiscal success, philanthropic support and more by creating engaging messages that grab customers’ attention and cause them to act.

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Three Men and a Tenor

Dewpoint team, recipient of the Lansing Business of the Year award

Bob Hoffman, Public Relations Manager of Wharton Center Craig Dubitsky, founder and CEO of Hello Products 36

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GREATER LANSING

ENTREPRENEURIAL AWARDS

Samuel Short of The Potent Potables Project, recipient of the Emerging Entrepreneur award

Businesses come in all shapes and sizes, with unique missions and selling propositions. The one thing every business has in common is their undeniable position as the lifeblood of local economy. Whether itâ&#x20AC;&#x2122;s a car dealership, an engineering firm, a bakery or anything in between; their work begins with an idea, passion and willingness to take a risk. Companies in the greater Lansing region have the amazing spirit and determination to make a big impact. These characteristics hold true among the winners of the 2017 Greater Lansing Entrepreneurial Award Dinner. Photos by Erika Hodges

April Clobes, CEO of MSUFCU

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Christine Zarkovich & Mandy Emert

Dave & Sherry Campbell Stacie Newman

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Auto-Owners Insurance:

A COMMITMENT TO OUTSTANDING SERVICE SINCE 1957 BY ANDY FLANAGAN

To be in business for any length of time requires some good fortune, but as the old saying goes, “Luck is the residue of design.”

date back to the company’s formative days by our founder, Vern Moulton. At the heart of our mission is the commitment to serve our policyholders.

in 1957. “Our existence is for no other reason than to deal with the public – our policyholders – promptly and equitably.”

Auto-Owners Insurance has been in business for nearly 101 years, and the reasons for our success

“Auto-Owners was founded and still operates on the principle of fast, fair service,” wrote Moulton

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has relied exclusively on independent agents to market and sell our products. These are the people you know, and they know you. They are business owners in your local communities who provide much value through their knowledge, advice, service and a variety of companies they represent.

Providing your customers with the best product. Sure, price is important; you have to be in the ballpark to play. However, customers want to know they are taken care of. They want peace of mind and security. How does one put a price tag on this?

That’s what makes them a good fit to solve your insurance needs. Much like you, they too are entrepreneurs and know that it takes and the types of risks you need to protect in today’s business climate.

Nobody does it better than the independent agent. They provide the best business support with some of the best and strongest insurance carriers in the industry. It’s easy to get too wrapped up on price and not focus on overall quality, comfort and peace of mind. All business owners need to sell themselves and their overall value, not just price!

There are many common threads besides insurance that have bound Auto-Owners and its independent agents all these years. Here are some of them: Building strong relationships. As retired AutoOwners Chairman & CEO Roger Looyenga often says, “People do business with people they know, like, trust and respect.”

Being the go-to insurance/risk management adviser in your community. A true insurance agent treats the job as a profession. A profession has all the same attributes of a job, but also includes extended training and formal qualifications like knowledge, skills and abilities that develop over time.

Each agency has a reputation and is building a legacy within their respective community. Many in the community know it. In this business, much of the new business comes from the referrals given — generated by each agency’s legacy and reputation.

It takes effort to be a professional, but the rewards far outweigh the energy it takes to expand our knowledge, skills and abilities. There is nothing like a customer telling you after a claim that they are glad they bought the insurance coverage they were advised.

Like Auto-Owners, most businesses are built upon the legacy of service and how well they take care of their clients. Do you provide a full range of services? Do you handle all of your customers’ needs? Are you involved in your community and business associations? Do you meet with your customers regularly? Do you interact on a regular basis with your customers? These are traits that are the glue that binds us all together as successful businesses. If you answered “yes” to the questions in the preceding paragraph — or the bulleted items listed before — congratulations! Your business is likely thriving. Auto-Owners Insurance has succeeded since 1916 because we and the independent agents who represent us, continue to focus on our main mission: providing outstanding service to our customers. This is the foundation of every successful business. Andy Flanagan is an administrator in corporate communications at Auto-Owners Insurance, where he has worked the past 15 years. Prior to joining Auto-Owners he spent 20 years in the newspaper industry.

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2017 GREATER LANSING ENTREPRENEURIAL AWARDS SPECIAL SECTION

A JUDGES PERSPECTIVE The Greater Lansing Entrepreneurial Award judges are a critical part of making each year’s event a success. Together they spend hours reviewing nominee submissions and pouring over information to pinpoint entrepreneurs that are positivity impacting the community. Narrowing down the field to just five winners is never an easy task. Bruce Dunn of Maner Costerisan, shares his perspective on this year’s honorees, past winners and what makes this event, and the community that supports it, so unique.

HOW DOES YOU COMPANY SUPPORT LOCAL ENTREPRENEURS? Maner Costerisan has a special department that works exclusively with startup and established entrepreneurs. WHAT ADVICE DO YOU HAVE FOR ENTREPRENEURS? Work with a CPA and attorney early on to develop a business plan. Don’t’ give up on your dream, it is not always easy. WHY IS LANSING SUCH A GREAT PLACE FOR ENTREPRENEURS? Great employees, great business environment and wonderful support for startup entities.

WHAT DO YOU THINK ABOUT THE NOMINEES AND PAST WINNERS OF THE ENTREPRENEURIAL AWARDS? The past award winners are the best of the best our area has seen. The current winners are another exceptional group of winners. Time will tell about our emerging winners the past few years, but I am excited to see where they are in the future. WHAT ADVICE DO YOU HAVE FOR FUTURE NOMINEES? If you have a great story we want to hear about it. As a rule of thumb start thinking

Bruce Dunn of Maner Costerisan

about submitting once sales have exceeded $100,000 for a couple or more years. Spend time addressing all areas of the application.

WHERE BUSINESS AND ENTREPRENEURIAL LEADERS ARE MADE

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GLBM would like to extend a special thank you to this year’s judging panel for their hard work and dedication to this event and the greater Lansing community. Nominations for the 2018 Great Lansing Entrepreneurial Awards are already open and any local entrepreneur can be nominated. Submit your nomination today at GLBMAwards.com

Lansing Energy Tomorrow is the BWL’s major electric modernization program to replace and upgrade aging infrastructure with clean, efficient, and reliable generation and transmission assets. Lansing Energy Tomorrow is vitally important because it will guide how the BWL will meet the region’s electric energy needs well into the future. lansingenergytomorrow.com

2017 GREATER LANSING ENTREPRENEURIAL AWARDS SPECIAL SECTION

THREE MEN and a TENOR CELEBRATES 25 YEARS IN 2017!

In 2017, THREE MEN and a TENOR (3MT) is celebrating it's 25th anniversary yeara milestone in any business, but especially in the music business. Paul Felch, Chuck Colby, Mark Stiles, and Glenn Williams began as a group in 1992 at Michigan State University planning to sing one song in a glee club concert, and 25 years later they are still together. Now, with over 3,000 performances, a national PBS-TV special, opening act spots with Jay Leno and The Beach Boys, and 2 performance tours of Germany to sing for our US Military families, these guys have accomplished more with just their four voices than any of them could have imagined. The THREE MEN and a TENOR Show is a high-energy performance with music from a diverse songbook, featuring original 3MT songs and cover songs from The Temptations, The Doobie Brothers, The Eagles, Alabama, The Zac Brown Band, James Taylor, Nat King Cole, the Mills Brothers, Eric Clapton and Led Zeppelin all wrapped up into an amazing show of American standards and pop music that will move you, rock you and even touch your heart. 3MT has won the "Best Entertainment in Michigan" award 3 times by the readers of the Michigan Meetings and Events Magazine (2016, 2011, and 2006); and voted "Entrepreneurs of the Year" in 2000 by the Greater Lansing Business Monthly. "The Three Men and a Tenor Show" is perfect for performing arts centers, festivals, corporate conventions/conferences, casinos and cruise ships. For bookings, merchandise or group information: www.threemenandatenor.com.

Get Social with 3MT: www.threemenandatenor.com L

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ENTREPRENEURISM

AS A FIELD OF STUDY Formalized training helps entrepreneurs sharpen skills, minimize risk BY MICKEY HIRTEN

What does it take to be an entrepreneur? “A passionate determination to win,” says Todd Terry, who trains entrepreneurs at Davenport University. “A lot of people think you have to be tremendously innovative or creative. What entrepreneurs have to do is overcome their fears; to come to the conclusion that they will take a risk. It comes down to an attitude.” But Terry, the associate chairman in Davenport’s main college of business, adds that there is no common starting point for entrepreneurs and that success requires solid business practices reflected in the training and course work. Along these lines, the university offers just that to its traditional and non-traditional students. He explained that the risk of failure is inherent in any business venture, but that successful entrepreneurs learn from their failures. And increasingly, universities, business trade groups and the government have developed programs 44

to minimize risk, helping entrepreneurs with tools and training to test their proposals, fashion plans and navigate the many hurdles facing new business ventures. The Small Business Association of Michigan (SBAM) offers a number of programs designed to help entrepreneurial ventures. Among them are SBAM Marketplace, which allows entrepreneurs to buy products and services from other SBAM members; member discounts on employee benefits and insurance, HR and compliance services, tools for managing technology, legal advice, accounting and finance products, sales, marketing tools and office supplies. SBAM also provides a wide range of audio and video informational programs that foster entrepreneurial peer learning. Michigan State University (MSU) has incorporated entrepreneur-based courses and specialties into its academic programs. Its

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approach integrates innovation, technology transfer, support for startups and partnerships with businesses, communities and entrepreneurs. Last summer, MSU alumnus Robert Burgess donated $4.5 million to the school’s Institute for Entrepreneurship and Innovation, affiliated with the Eli Broad College of Business. Its mission, as outlined by the university, is research on entrepreneurship, venture capital and private equity. It promotes knowledge-sharing networks with business stakeholders and seeks to stimulate economic development in Michigan. Supporting entrepreneurs also aligns with MSU’s goal of commercializing the intellectual property of its faculty and researchers. The Institute for Entrepreneurship and Innovation is one of many MSU programs that promotes innovation. Its academic offerings include an entrepreneurship graduate and undergraduate concentration and specialization as well as the Gerstacker Entrepreneurship Program, which offers

FEATURE

students concentrating on science, technology, engineering and mathematics the potential funding for research projects with entrepreneurial potential. Lansing Community College (LCC) also promotes entrepreneurial initiatives. The college cites entrepreneurship as an important element in the region’s economic development and bundles

its programs with broad offerings to small businesses throughout the region.

as well as courses on the practical aspects of business management.

It offers one-on-one training for emerging entrepreneurs; allowing them to explore various business ideas and options. Academically, it offers for-credit classes, to facilitate exploration of opportunities and challenges for entrepreneurs,

The college believes that these programs reflect its commitment to regional economic development, with a particular emphasis on aspiring business owners and students, whom LCC President Brent Knight calls “the entrepreneurs of tomorrow.”

The Small Business Association provides extensive resources to help entrepreneurs sharpen and execute their plans. But it cautions that becoming a successful entrepreneur requires thorough planning, creativity and hard work. It suggests that those considering startup businesses should determine whether they have characteristics and skills commonly associated with successful entrepreneurs. Its self-assessment asks to assess whether they are:

COMFORTABLE WITH TAKING RISKS Being your own boss also means you’re the one making the tough decisions. Entrepreneurship involves uncertainty. Do you avoid uncertainty in life at all costs? If yes, then entrepreneurship may not be the best fit for you. Do you enjoy the thrill of taking calculated risks?

CREATIVE Are you able to think of new ideas? Can you imagine new ways to solve problems? Entrepreneurs must be able to think creatively. If you have insights on how to take advantage of new opportunities, entrepreneurship may be a good fit.

INDEPENDENT

ABLE TO NEGOTIATE

Entrepreneurs have to make a lot of decisions on their own. If you find you can trust your instincts — and you’re not afraid of rejection every now and then — you could be on your way to being an entrepreneur.

As a small business owner, you will need to negotiate everything from leases to contract terms to rates. Polished negotiation skills will help you save money and keep your business running smoothly.

SUPPORTED BY OTHERS

PERSUASIVE You may have the greatest idea in the world, but if you cannot persuade customers, employees and potential lenders or partners, you may find entrepreneurship to be challenging. If you enjoy public speaking, engage new people with ease and find that you make compelling arguments grounded in facts, it’s likely you’re poised to make your idea succeed.

Before you start a business, it’s important to have a strong support system in place. You’ll be forced to make many important decisions, especially in the first months of opening your business. If you do not have a support network, consider finding a business mentor. A business mentor is someone who is experienced, successful and willing to provide advice and guidance.

The site offers another 20 questions to guide entrepreneurs. They deal with potential customers, time and money, competition, management, advertising and more. Details and other helpful information is available at sba.gov//offices/headquarters/oed.

We’re here to assist you with all of your financial needs. You need a strong partner with a long-time presence in the local community who can provide the financial products and services designed to help your finances prosper and grow.

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517.393.7710

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FEAST, FAMINE & FRANCHISES BY SARAH SPOHN

When the word ‘entrepreneur’ is spoken, many often think of new ideas, innovation and contrast ways of thinking in the business world. While new inventions can be a form of entrepreneurism, so too can the idea of using an already recognized business model and proven brand. Franchises are an important aspect of many businesses as they create standards across the board, allow for various convenient locations and uphold the company’s mission and relevant brand.

THOMAS PARKS

President, CEO and principal consultant for Premier Franchise Solutions

Thomas Parks, president, CEO and principal consultant for Premier Franchise Solutions spoke about his experience in the industry, most recently when his Lansingbased company launched in 2015. After working with TWO MEN & A TRUCK, Parks felt he had learned from the best, but also felt he could support in other ways. Parks found a hole in the industry he felt he could remedy: finding a way to guide young and emerging business brands and give them a voice in the market. He sought to help fix the dilemma, working in franchise development firms. Two years ago, Premier Franchise Solutions launched in Lansing, They specialize in helping start-up and emerging brands grow their franchise. Their mission is two-fold, according to Parks. “We help companies that want to become a franchise, get them matched with the proper franchise attorneys, make sure there’s a competitive analysis done and make sure they’re ready to enter the franchise world,” Parks said. Once they registered and recognized as a franchisor, then Premier Franchise Solutions acts as their sales, marketing and advertising department to further develop the brand. 46

The second aspect of what Parks and his team do is brand matchmaking. They focus on getting to know their clients, their wants, needs, experiences, budgets and background knowledge of various business ventures. After they’ve established a better idea of what is feasible and desired on behalf of their clients, they can then connect them with industry professionals to develop a relationship or partnership.

Making the transition from “mom and pop” shop to a franchise is scary for some business owners, but the pros speak for themselves, according to Parks. “The biggest thing — and it’s almost cliché, is that franchising allows you to be in business for yourself, not by yourself,” he said. By working together, franchisors and franchisees help and guide each other, a relationship in which both outlets benefit, contrary to some misconceptions. While start-ups often have room for creativity and fine-tuning, this often leaves room for failure, something franchises have to deal with less. “The biggest misconception that I run across is when people are buying into a franchise is that it’s all about the franchisor making money,” Parks said. “When in reality, the thing I always laugh about is when you pay a franchise fee, you’re not paying for all the wonderful success they’ve had. In reality, you’re paying for all the mistakes they’ve made along the way; all the ways they learned to not make money. You have that support system, where they’re like ‘we have done that, it didn’t work, don’t waste your time.’” The other big benefit of franchising is the brand recognition. Think about some of the marketing that is most prevalent: big restaurant brands

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like Dominos, Little Caesars, or even BIGGBY COFFEE. All franchises, and all those who started in the state of Michigan. Other non-Michigan brands have seen their fair share of success within the state as well. Irvine, California-based pizza concept, Blaze Pizza, has seven locations in Michigan: Lansing, Kalamazoo, Allen Park, Royal Oak, Novi, two in Ann Arbor, and one opening in East Lansing this spring. The restaurant focuses on chef-driven recipes and utilizes an assembly line creation station with fresh, varied ingredients for customers to handpick for their own culinary creations. According to Darla Bowen, director of marketing for Blaze Midwest Inc., “Blaze is now ranked as the leading fast-casual pizza chain in the Technomic Top 500 Chain Restaurant Report. Blaze Pizza is building momentum and developing a cult following as it expands across the country. It was also recently ranked second on FastCasual.com’s list of “Top 100 Movers and Shakers” in the country, behind Panera Bread.” The industry of franchising comes with a surprisingly small, close-knit community of professionals. His favorite part about his job is the grand openings of franchises he’s helped with. “I try to be at their grand openings as much as possible,” Parks said. “If I can be there in person, and see the look on their face when they turn the key in the lock for the first day of business, that is everything to me.” Much like the franchising community itself, Lansing is part of a supportive unit of businesses. A support system that entrepreneurs, franchisors, franchisees and business owners appreciate within the local area. “There are pockets where the business community bands together and really help elevate each other,” Parks said. “Anything that we can do for each other’s businesses, we will do. And I don’t think that’s a Midwestern thing, I don’t think that’s a Michigan thing, I think that’s a Lansing thing.”

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next phase of my life. I started my foundation and had a family friend, a cousin’s friend who had just finished law school, who was able to create the setup for my foundation and helped me structure it. I had Mandy Jones, she was a teammate, and she was with media at MSU. She helped me build out the fashions that I wanted to do. SO WHERE DID YOU TAKE THIS FOUNDATION IDEA? I’ve had six family members who have passed away from cancer. That gave me the impetus to having a foundation to raise money for cancer. At the time my uncle was a survivor of brain cancer and I kind of landed on that. I was learning about Jesus Christ as my Lord and Savior and planning a fashion show over here – building a strong foundation to build my foundation as well as my business. BUT A BOLD VENTURE. HOW DID YOU DEAL WITH THE RISK, THE POSSIBILITY OF FAILURE? I will tell you that I started having meetings with Paula Cunningham and Kelly Rossman and others. I asked how you do this, how you get started. I guess you could say that I didn’t calculate failure. Coming from the basketball world you are continually winning and failing. As an athlete, you don’t train to lose. I knew that you could build a team that set me up to win. But also, I know that you can learn just as much from losing as you can from winning. You can recalibrate, change around and do better.

BY MICKEY HIRTEN | PHOTO BY ERIKA HODGES

LAUREN AITCH Lady Aitch Design clothing founder

Lauren Aitch, 30, established the foundation that bears her name and developed the Lady Aitch Design clothing label and others, all based in Lansing’s fashion incubator: The Runway. Aitch’s foundation supports cancer research at Michigan State University (MSU). Her clothing lines blend designer fashion with specialty garments – highperformance fitted undershirts for men and women. She started both ventures after a basketball career at MSU and overseas. HOW ABOUT A QUICK OVERVIEW OF THE AITCH FOUNDATION? I was overseas playing basketball and had a lot of time on my hands. I had gotten my 48

masters in public relations and essentially what happened was I started my foundation. I call my year overseas, my year alone with God. I really found my faith and through that I was able to find out what I wanted to do with the

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WHAT ABOUT A SUPPORT STRUCTURE. MENTORS ARE IMPORTANT TO START-UP BUSINESS SUCCESS. WHO HELPED YOU? I have a lot of mentors who I lean on for a lot of things. I would say that everyone on my foundation board is a mentor. Every time we come together as a board, I’m telling them how we are doing and I’m asking them questions. I’m not a person who is big on wasting people’s time because I don’t like my time wasted. When we come to these meetings I ask them questions and ask what are their thoughts. I don’t ask for their input and not use it. And not just the foundation. I will pick up the phone and call them if I have a business question. IS THERE AN OVERRIDING THEME TO ALL OF THIS? My business and foundation are all about relationships – the relationships that you create, the relationships that you cultivate, the relationships that you keep. Lansing is a small big town. You always have to be conscientious

BEHIND THE SCENES

about relationships and how you treat people, how you carry yourself with integrity and honesty in all that you do. I think that’s what allowed me to be successful. I’m not saying I do everything right, but there are areas where I feel I’ve been successful. We’ve been able to achieve things that I really couldn’t even imagine. HOW DO YOU MEASURE YOUR SUCCESS? First and foremost I measure success if I am following what God is telling me to do.

day of work, entrepreneurship is not for you. You have to able to let go of some things. DOESN’T YOUR SPORTS BACKGROUND GIVE YOU AN INTUITIVE UNDERSTANDING THAT IT’S NOT JUST ABOUT YOU? Yes. And to not be afraid to change when it is time to make a change. There was a scenario where there was a change-out in accounting that I had to have. I changed my logo. You can’t be afraid to pivot.

I WAS THINKING A LITTLE MORE ABOUT MONEY, THINGS LIKE BALANCE SHEETS, INCOME STATEMENTS.

THERE IS SO MUCH THAT IS REQUIRED OF ENTREPRENEURS, BUT IT SEEMS THAT UNDERSTANDING AND SERVING YOUR CUSTOMERS AND COST CONTROL ARE AMONG THE MOST IMPORTANT.

I’ll get to that. But that’s the first thing, following God’s plan. Our mission for the foundation is to fund fellowships, for people who have a passion for expanding cancer research and have the intellect to do it. The mission and our purpose in the foundation is to put money into a place where our researchers can potentially save lives.

Absolutely. A lot of times where people come into a company or a brand they say I’m going to create what I like without doing market research or asking who is my demographic. Who am I making this for? You have to get out of the “I syndrome.”

We went from two years of funding one fellowship, meaning we were giving $15,000 to the university and they were matching it, so that was a $30,000 fellowship. Last year we funded four because we brought in local partners to fund fellowships as well. We gave $60,000 this past year and MSU matched it. I believe that was a success. THAT’S PRETTY NICE GROWTH. I started the foundation in 2011 and now it’s 2017. In the five years we have been able to give a substantial amount of money to the university to focus in on our purpose. YOUR FOUNDATION IS APPROACHING ITS FIVE-YEAR ANNIVERSARY. HOW IS IT DIFFERENT SUSTAINING A BUSINESS FROM STARTING ONE? In a start-up you are wearing many hats. To sustain, you have to find the relationships that are necessary to succeed. As an entrepreneur in your first, second or third year you have to decide what you are going to do and what others are going to do for you. Sometimes people don’t want to let go of anything. I created a curriculum to allow students not to trip up on things that I tripped up on. I put everything in there that I didn’t know about, things about lawyers and accountants. How do you do a business plan? Are you wired correctly to be an entrepreneur? If you can’t handle failures or can’t handle a hard

I continually step back and look. “Am I fulfilling the purpose of my company.” The purpose of my company is to make other people’s jobs easier. Wearable technology that makes whatever they are doing smoother and easier for them. And if I’m continually focused on that purpose, I am going to make products that are going to benefit the end users because they act as a solution to their problems. FOR EXAMPLE? The undershirt we create absorbs sweat and the bacteria that comes from sweat. There are area situations and arenas where people have issues with sweat. Police officers. They wear ballistic vests that can be very uncomfortable when it’s directly on your skin or a baggy undergarment. That discomfort hinders what you are doing. It’s a big piece in the longevity of their day. You have restaurant workers or firefighters. The same. We work on things that benefit health. It’s what we’ve built our business on. This conversation with Lauren Aitch has been edited for space and clarity.

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VISUAL BREAKDOWN

ENTREPRENEURSHIP TODAY’S SUCCESSFUL ENTREPRENEURS STAY AHEAD OF THE CURVE As always, your new business venture is a gamble… but many are thriving

CLOSED

for B U S I N E S S ONLY

45%

OF NEW BUSINESSES SURVIVE THEIR FIRST FIVE YEARS OF OPERATION

THE RATE OF STARTUP GROWTH WAS

58.5%

1,100

companies out of every 100,000 firms 10 years and younger started small and reached a scale of more than

50 EMPLOYEES

MEANING

newer companies contributed approximately

200,000

more jobs to the economy than in the previous year.

Certain industries hold more promise than others for new ventures…

Fastest growing fields for new businesses over the past five years

IT SERVICES

HEALTH

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SOFTWARE

ADVERTISING & MARKETING

VISUAL BREAKDOWN

There are some new players expected to create even more enticing opportunitiesâ&#x20AC;Ś

AUDIO

SHARING ECONOMY

CUISINE

New companies continue to emerge as technological advances are constantly being made in the market of wireless headphone technology, portable speaker systems and more. The industry reached the $13 billion mark in 2016.

Corporations like Uber, Lyft and Airbnb have paved the way for even more new forms of community driven experiences.

Door to table services, such as Blue Apron and Hello Fresh took off in 2016. Similar options in the form of home baking, brewing and other concepts are expected to push this industry in the years to come.

The emergence of new competition and advancements has led to more opportunities for individual growth among its participants.

Some areas are better for young entrepreneurs looking to get their foot in the door â&#x20AC;Ś

Top 3 best cities to start your new business *Cost of living index: measures the relative cost of living over time or regions

NO. 1

Tulsa OKLAH

COST OF LI

VING IND

y Tampa Ba

NO. 2

FLORID

Atlanta

NO. 3

OMA

GEORGIA

EX 88.3

COST OF

Raleigh

NO. 4

NORTH CAROLINA

COST OF LIVING INDEX 90.9

DEX 92 LIVING IN

COST OF LI

VING INDEX

NO. 5

Oklahoma C OKLAHO

COST OF LI

VING INDEX

ity

90.5

Compiled by Adam Lansdell | Graphics by Nikki Nicolaou Sources: Fast Company (www.fastcompany.com/3060037/the-future-of-work/this-is-the-state-of-entrepreneurship-in-2016); Forbes: Best Cities for Young Entrepreneurs & Fastest Growing Entrepreneurial Industries; Fortune: Emerging Markets for Entreprenuers (www.entrepreneur.com/slideshow/269905) L

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BACK TO BUDGETARY DEFICITS BY MORDECHAI E. KREININ, UNIVERSITY DISTINGUISHED PROFESSOR (EMERITUS), MSU

Readers of this column might have noticed that, generally speaking, it attempts to explain what economics is all about without dealing with current events. At this point we have entered the field of microeconomics and it was my intention to devote the next three columns to “supply and demand” that deal with a single product. But the economic plan of the new president induces me to deviate from that plan and devote a short column to budgetary deficits before returning to microeconomics. While the issue of the budgetary deficit was relegated to second or even third level importance during the great recession of 2008-2010, when sources were underutilized, it assumes great importance during the

prosperous years 2016- (hopefully) 2017 where resources are nearly fully employed and government spending must replace or displace private investments. In considering deficits and the national debt what is important is: 1. The proportion of the deficit and the national debt to the country’s GDP. 2. Whether the deficit and consequently the national debt are denominated in the country’s currency or another currency. Thus the U.S. deficits are denominated in U.S. dollars and Greek deficits and the national debt are denominated in Euros, which are not a Greek currency.

The budgetary deficit during the great recession of 2008-2010 (of a trillion dollars), along with expansionary monetary policy, were very helpful in getting the U.S. out of the great recession and avoiding a great depression. Europe, which at the time avoided such a policy, still has unemployment exceeding 10 percent compared to 4.7 percent in the U.S. In other words, the deficits at the time were salutary and certainly could be ignored. This is not the situation today. U.S. unemployment today is down to the 4-7 percent range, and wage rates, stagnant for a long period, began to rise. Both features suggest a rather tight (or tightening) labor market, and relatively prosperous economic conditions. Against these conditions the

ARE YOU AT RISK? BY SARAH JENNINGS, CPA, CAE, CFE

While all of us intend to hire only the most ethical employees with the highest integrity, the average annual loss to theft is 5 percent of gross revenue. The most recent study done by the Association of Certified Fraud Examiners revealed over $6.3 billion dollars in losses within the 2,400 cases studied.

Any organization with limited staff and limited time hears the words “internal controls” and automatically thinks they don’t apply or feels they just have to accept the risks because of the limited staff size.

Leadership teams need to be skeptical and diligent in fraud prevention. The challenge comes when the additional controls are needed, but the costs and resources to implement appear to be prohibitive.

The most effective way to prevent or minimize loss to your organization is by assessing where the vulnerabilities are and putting procedures in place to defend against them.

Maner Costerisan offers a unique approach to risk assessment services. We incorporate our collaborative experience with financial and technology solutions to ensure that the recommendations made are cost-effective and streamlined for your organization’s size and structure.

Many organizations respond to suggestions for increased controls with comments such as: “We just don’t have enough people or resources to do triple checks” or “Employee X has worked here for years, I have no concerns” or “It’s my business, I would know if anything were amiss.” Based on fraud statistics, most fraudsters have not been previously convicted of a fraud-related offense, and approximately half are trusted employees who have been with the organization more than 5 years.

Teaming up with Maner Costerisan advisors will leave your organization with an action plan to increase controls and efficiency, and a greater sense of comfort for the financial sustainability of your organization.

Sarah Jennings, CPA, CAE, CFE sjennings@manercpa.com www.manercpa.com | 517.886.9502

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ECONOMY

current administration’s proposals include the following: 1. Substantial cuts in corporate taxes and individual income tax. 2. An infrastructure spending program of considerable proportion. 3. A considerable increase in military expenditures. Depending upon the perspective of each reader and observer, each of the above actions may be necessary. But they all have one thing in common: they reduce government revenue and/or increase spending. Combined they increase the budgetary deficit, even after allowing for the growth in the economy that might result. And over time they would increase the national debt by trillions. But unlike nine to 10 years ago, this new deficit is super-imposed upon a fully employed economy. While in the earlier episode the deficits allowed the economy to expand at a constant price level, now they can only produce inflation. That would induce the Federal Reserve to raise interest rates with the usual ramifications for financial markets. An historical parallel to this situation can be found in the Kennedy-Johnson administrations. President

Kennedy inherited a stagnant economy and used fiscal policy, including a tax cut, to stimulate the economy. This was the first time that Keynesian measures were employed. The economy was propelled forward without inflation and approached full employment by the time President Johnson took over. President Johnson decided to add many billions to military expenditures to prosecute the Vietnam War without raising taxes (presumably he feared that a tax increase would make the war unpopular early on). Such spending, super-imposed upon a fully employed economy, did nothing but produce inflation. Now to the comparison between 2008-2010 (in the midst of the great recession) and today leads us to general principles about budgetary deficits. 2008-2010: With national debt hovering at around 90 percent of GDP and national debt in the U.S. much smaller than in the immediate post-war period, as well as smaller than in contemporary time in Japan and a few European countries, there is room for the deficits to grow. Its size can be relegated to a secondary importance, depending strictly upon the needs of the economy. If the economy is in or near a recession it requires the impetus of policy. Fiscal and monetary policy

In Greater Lansing, tourism can mean anything from meetings and conventions, sports tournaments, parents visiting children at MSU or a weekend getaway. A critical benefit of a healthy flow of traffic to the Greater Lansing region is the money tourists inject into the local community—$602 million each year in economic impact!

JOBS JOBS Over 11,000 Greater Lansing area residents work to support visitors to the region.

should be expansionary regardless of the deficit. This is particularly so if the tools of monetary policy are exhausted (as is the situation today with interest rates near zero) and the only “kid on the block” is fiscal policy. Had we been in a recession today, fiscal expansion would have been appropriate regardless of the deficit. 2015-2017 is a period of full employment. A large budgetary deficit would lead to inflation and its known consequences, and the size of the deficit should be of paramount concern. While the economy certainly needs large infrastructure spending, the best time to structure and restructure is during a recession and unemployment when government borrowing is easy and cheap. The same applies to construction needs of non-federal public institutions. Mordechai Kreinin is a University Distinguished Professor of Economics, emeritus at Michigan State University and past President of the International Trade and Finance Association. He is the author of about 200 articles and books about economics, including the widely used text, International Economics. He can be reached at kreinin@msu.edu or by cell phone at (517) 488-4837.

Do the math and it’s easy to see— Tourism Counts in Greater Lansing! 4.8 Million Annual Visitors $602 Million in Economic Impact 11,000 Local Jobs

TOURISM COUNTS! Learn more at www.lansing.org

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LANSING AT A GLANCE

GREATER LANSING AT A GLANCE Each month, Greater Lansing Business Monthly compiles statistics showing the growth of the greater Lansing area month to month. This information is not comprehensive, but rather, a snapshot of the area’s growth throughout the year. The following is a look at the advances some of Lansing’s biggest businesses have made in the past two months.

MICHIGAN RETAILERS ASSN. INDEX

BUREAU OF LABOR STATISTICS: LABOR FORCE DATA

A monthly gauge of key retail activity in the state; values above 50 generally indicate an increase in activity.

The regular report from the Bureau of Labor Statistics tracking the region's job performance.

Jan. ‘17

Dec. ‘16

Nov. ‘16

Oct. ‘16

Jan. '16

Jan. ‘17

Dec. ‘16

Nov. ‘16

Oct. ‘16

Jan. '16

Sales

40.5

55.7

49.8

47.1

(p)245.4

250.5

248.1

245.7

59.2

47.5

55.7

44.7

53.5

Civilian Labor Force (1)

n.a.

Inventory Prices

53.3

49.5

51.3

50.6

46.7

Employment (1)

n.a.

(p)237.3

242

239.1

235.7

Marketing/Promotion

60.6

59.4

55.9

51.5

Unemployment (1)

n.a.

(p)8.2

8.5

8.9

10.1

Unemployment Rate (2)

n.a.

(p)3.3

3.4

3.6

4.1

Hiring Plans

48.4

52.8

47.6

46.4

Values above 50 generally indicate an increase in activity

BUREAU OF LABOR STATISTICS: WAGE & SALARY

KEY STOCKS — MONTH-END CLOSE

The regular report from the Bureau of Labor Statistics tracking the region's job performance.

A report on price changes for key local stocks and others that reflect the health of the region's economy.

Jan. ‘17

Dec. ‘16

Nov. ‘16

Oct. ‘16

Jan. '16

(P)231.8

235.2

238.5

237.3

225.2

12-month % change

(P)2.9

2.2

2.9

2.8

Mining, Logging & Construction (3)

(P)6.5

6.8

7.3

7.6

6.3

12-month % change

(P)3.2

4.3

3.3

Manufacturing (3)

(P)20.7

20.9

20.8

12-month % change

(P)8.9

5.6

6.6

6.1

3.3

Trade, Transportation & Utilities (3)

(P)36.8

38.1

37.9

37.4

Total Nonfarm (3)

12-month % change

(P)2.2

2.4

2.7

3.6

Information (3)

(P)2.9

2.9

12-month % change

(P)0.0

-3.3

Feb. ‘17

Jan. ‘17

Dec. ‘16

Nov. ‘16

Feb. '16

Spartan Motors

6.65

7.90

9.25

8.95

3.59

General Motors

36.84

36.61

34.84

34.53

29.44

Emergent BioSolutions

31.38

30.27

32.84

26.76

31.95

Neogen

64.86

66.74

66.00

63.28

49.25

Gannett (Lansing State Journal)

8.72

9.62

9.71

9.54

15.26

Gray Broadcasting (WILX)

13.6

11.85

10.85

10.10

11.54

Media General (WLNS)

n.a.

14.01

18.83

18.37

16.62

Bank of America

24.68

22.64

22.10

21.12

12.52

UPS

105.76

109.13

114.64

115.92

96.55

Home Depot

144.91

137.58

134.08

129.40

124.12

Kroger*

31.8

33.96

34.51

32.30

39.91

Financial Activities (3)

(P)15.9

16.1

15.9

15.6

12-month % change

(P)1.9

1.3

0.6

Macy's Inc.

33.22

29.54

35.81

42.20

43.21

Wal-Mart Stores

70.93

66.74

69.12

70.43

66.34

Professional & Business Services (3)

(P)22.2

22.5

*Adjusted for stock split

12-month % change

(P)0.9

-0.5

0.4

0.9

0.5

Education & Health Services (3)

(P)32.2

32.6

32.5

31.4

12-month % change

(P)2.5

3.2

4.2

Leisure & Hospitality (3)

(P)19.4

19.7

19.8

18.1

12-month % change

(P)7.2

4.2

5.9

4.2

0.6

Homes for rent

Other Services (3)

(P)10.3

10.4

10.6

9.9

Median listing price

12-month % change

(P)4.0

Price per square foot

$64

$82

$72

Government

(P)64.9

65.7

68.2

67.3

Median closing price

$110,000

$160,000

$130,000

12-month % change

(P)1.4

1.1

1.5

0.7

0.9

Median days on market*

Percent change*

-4

-9

-1

Source: Realtor.com research, March 10, 2017

Homes for sale

(1) Number of persons, in thousands, not seasonally adjusted. (2) In percent, not seasonally adjusted. (3) Number of jobs, in thousands, not seasonally adjusted. See About the data. (P) Preliminary

TRI-COUNTY HOUSING STATISTICS

G R E AT E R L A N S I N G B U S I N E S S M O N T H LY

Ingham

Clinton

Eaton

1455

368

145

156

$110,000

$185,000

$145,000

*Includes only single family homes and condo-townhomes, excludes pending listings

APRIL 2017

LANSING AT A GLANCE

CLINTON COUNTY WORKPLACES AND WAGES Source: Bureau of Labor Statistics quarterly Census of Employment and Wages

Number of Workplaces

June '16 Employment

Total 2nd quarter wages*

Average Weekly Wages

Total, all industries

1,126

15,061

$150.8

$860

Service providing

850

10,414

$86.1

$798

Goods producing

276

4,647

$64.7

$1,208

Natural resources and mining

915

$9.1

$697

Construction

161

1,431

$16.0

$1,044

Manufacturing

2,301

$39.7

$1,285

Trade, transportation, and utilities

228

4,066

$37.1

$647

Information

$0.5

$1,072

Financial activities

105

1,083

$10.4

$1,159

Professional and business services

175

1,166

$13.8

$951

Education and health services

100

1,579

$12.9

$971

Leisure and hospitality

1,795

$6.8

$296

Other services

132

644

$4.3

$725

$0.2

$440

Unclassified *In millions

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LEGISLATIVE CORNER

IDEAS & INNOVATION MATTER BY STEVE JAPINGA

Entrepreneurs have always been a driving force for economic growth. More recently, they have played an increasingly important role in Michigan’s comeback as well as diversifying local economies statewide. In a recent report from the Michigan Venture Capital Association, there has been a 48 percent increase in funding to Michigan start-ups. 74 Michigan companies have received more than $282 million from Michigan venture capital firms. These are promising numbers for Michigan entrepreneurs. In the greater Lansing region, there are a number of organizations assisting entrepreneurs in reaching their goals: • Burgess Institute for Entrepreneurship & Innovation • Michigan State University Foundation • Spartan Innovations • Lansing Economic Area Partnership (LEAP)

New Economy Division • Entrepreneur Institute of Mid-Michigan • The Hatching • Small Business Development Center Lansing Community College • The NEO Center • The Fledge - Grand Ledge • Small Businesses of Mich. (SBAM) An entrepreneur’s success doesn’t just end when his or her business is up and running. Entrepreneurs tend to be great idea people; however, they sometimes struggle at how to take that next step in the evolution of their business. The team at the Lansing Regional Chamber of Commerce (LRCC) is laser focused on helping ensure that businesses continue to grow. From networking events to the Business Education Series, to advocating for a better regulatory business environment and most recently, the digital Lansing Marketplace, there are an array of opportunities for businesses to build their brand.

Being an entrepreneur isn’t always about creating a product for market. It truly is about bringing ideas, creativity and innovation to life. One area frequently discussed is attracting and retaining talent to the region. People with great ideas can take those ideas anywhere they desire. As a community, it is important to build a region that encourages innovators to stay and grow in greater Lansing. Below is a list of initiatives that are aimed to address this issue — each coming from groups of individuals starting with an idea. Grand River Connection: Seeks to develop a stronger network to support Lansing and East Lansing’s young and vital workforce. grandriverconnection.com Lansing 5:01: Strives to retain and attract young professionals in the Lansing region by connecting both college talent and young professionals to the community’s emerging quality of life opportunities. lansing501.com Penny for Your Thoughts (Our Community Foundation): Community-wide contest for ideas to make Lansing vibrant. pennycontest2017.ourcommunity.org T3 – Teach, Talent, Thrive: A network of connected assets to support education and talent development. teachtalentthrive.org As more and more entrepreneurs emerge, it is important to ensure the regulatory environment is ripe for success. As the Chamber’s government relation’s director, much of our department’s time is spent working with local, state and federal officials to make sure we have smart regulations for our businesses, not regulations that hinder economic investment and job creation. Entrepreneurship is vital to Michigan and our region’s continued growth.

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In greater Lansing, we welcome new ideas that will continue to move our region forward. Have an idea? Contact me at 517-853-6467 or sjpainga@ lansingchamber.org. I’ll make sure to connect you with the right avenue for success!

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Steve Japinga is Director of Government Relations for the Lansing Regional Chamber of Commerce. He is responsible for developing and managing the Chamber’s policy priorities as well as monitoring local, state, and federal issues that may impact the business community and the Greater Lansing region. He is a graduate of Michigan State University and lives in Lansing with his wife Katherine and dogs, Charlie and George.

Purchase tickets now for the first mom & me tea party and luncheon as we listen to a guest speaker about supporting and empowering women. Daughters seven or older will most enjoy the program. Guest Speaker

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Saturday May 13, 2017 11:30 a.m. â&#x20AC;&#x201D; 1:30 p.m. Old Town Marquee 319 E. Grand River Ave. | Lansing, MI 48906 Purchase tickets at CAWLM.COM/mom-me-tea $60 per pair C

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BUSINESS CALENDAR

APRIL 2017 APRIL 4 CADL BUSINESS LIBRARIAN AT SBDC: GOOGLE ANALYTICS FOR BEGINNERS, LANSING Google Analytics enables you to measure your website traffic to understand your customers and to improve your online business. You will learn how to set measurement goals that are right for your business and how to use data to make better business decisions. Laptops will be available or you can bring your own to get direct help in enabling Google Analytics on your website. Be sure to have your login information to edit your site, and your login and password. This event will be held at the Small Business Development Center, 309 North Washington Square No. 115 from 9 to 11 a.m. Registration is required. You can register and find more information by visiting cadl.org.

APRIL 4 DOWNTOWN BUSINESS HUDDLE, LANSING Network with downtown business managers and stakeholders and get the inside scoop on what’s happening downtown. Breakfast and coffee will be provided. The Downtown Business Huddle happens monthly at 8 a.m. at Midtown Brewing Company, 402 South Washington Square.

APRIL 7 WAKE UP OLD TOWN, OLD TOWN Wake Up Old Town is a free and informal networking opportunity for professionals from all over Lansing. Come together and share your big ideas and opportunities to help businesses and Old Town thrive. Wake Up Old Town is held on the first Friday of each month at rotating locations around Old Town. This month the meeting will be held from 8:30 to 10 a.m. at Sir Pizza, 201 East Grand River Ave. Raynika Battle will be speaking on the Do 1 Thing Program. Visit iloveoldtown.org for more information.

APRIL 12 GET PAID: COLLECTING ON PAST-DUE ACCOUNTS, LANSING Making collection calls can be awkward and confrontational. This webinar will show you how to keep valued clients with a combination of strategies that will help you collect the most money. Learn about debt collection, collection calls tips and hints, customer relations and time management. 58

This webinar is $75 for members and $95 for non-members. Visit michamber.com to register.

APRIL 12 NATIONAL ASSOCIATION OF CAREER WOMEN MONTHLY MEETING, LANSING The NACW is a nonprofit organization devoted to the enhancement of women’s personal and professional development. Their mission is to create an enriching environment for career women to share, grow and build professional and personal relationships that will enable them to reach their full potential. Lunch meetings are the second Wednesday of each month from 11:45 a.m. to 1 p.m. at the Urban Beat Event Center. Reserve your luncheon spot as a guest or member by visiting nacwonline.org/chapters/Lansing.aspx.

APRIL 18 PAYING EMPLOYEES: WAGE & HOUR/ FLSA COMPLIANCE, LANSING Wage and hour laws and implementation of related regulations are complex and can burden employers. The Fair Labor Standards Act is the hottest area of employment litigation and small and medium-sized employers are frequently the target due to the depth of technical compliance issues and limited resources. This full-day seminar will dive into the latest exemption rules, how to address primary compliance issues, how USDOL wage and hour audits work to name a few. This seminar will be held at the Michigan Chamber of Commerce from 9 a.m. to 3 p.m. Cost of attendance is $295. Visit michamber.com for more information.

APRIL 19 8TH ANNUAL MICHIGAN HR DAY, LANSING Michigan HR Day is an opportunity for human resource professionals and business owners responsible for the HR function in Michigan, to exchange information, ideas and experiences. Learn about what’s next in healthcare reform, how to gain motivation and recognition skills and successfully recruit veterans, to name a few. The HR Day begins at 8:40 a.m. and ends at 4:15 p.m. at the Lansing Center, 333 East Michigan Ave. Cost of attendance is $35. Visit michiganhr.org for more information and to sign up for this informative seminar.

APRIL 19 SIMPLE STEPS TO IMPROVE YOUR CYBER SECURITY FOR HR, LANSING We are constantly exposed to cyber threats within our workplaces. Some positions,

G R E AT E R L A N S I N G B U S I N E S S M O N T H LY

APRIL 2017

such as human resources and accounting, have higher risks than others. Learn to be aware of your responsibilities and accountabilities when using a computer on a business network to reduce risk. This webinar is $75 for members and $95 for non-members. For more information and to register visit michamber.com.

APRIL 21 TEAM CITY MARKET, LANSING Are you passionate about Lansing? Maybe you have some new ideas that would help make this city and its riverfront a more bustling shopping and entertainment hub. If so, join TEAM City Market and meet with other inspired members of the community. Newbies are always welcome! Take out lunch will be available from Waterfront Bar & Grill or you can bring your own. Meetings are from noon to 1 p.m. Stop by lansingcitymarket.com for more information.

APRIL 26 PRE-EMPLOYMENT SCREENING: LEGAL & EFFECTIVE USE IN HIRING, LANSING Lawful and thorough pre-employment screenings are essential to avoid a workplace employment claim. Workplace screenings also insure that your future employee is compatible for your business. This webinar is $75 for members and $95 for non-members. Visit michamber.com to register for this informative event.

APRIL 26 14TH ANNUAL IMAGES AND PERCEPTIONS DIVERSITY CONFERENCE, DEARBORN This year’s 14th Annual signature conference is in collaboration with the Positive Zone, an organization dedicated to creating unity within community and promoting cultural awareness across boundaries. This workshop will provide you with the tools of engagement toward minimizing the divide and strengthening businesses, schools or agencies to promote the positive role of diversity. Registration includes breakfast, lunch, workshop materials and a certificate of completion. The workshop will be held at the Byblos Banquet Center, 7258 Chase Road in Dearborn. Cost to attend is $100 per person. Visit michiganbusinessnetwork.com for more information and to register.

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collectively sought to create a true main street, where diversity in all its forms coalesces in the heart of downtown. We are on the cusp of realizing this dream, and I want to say thank you to the Ballein Family and Harbor Bay Real Estate for their partnership and efforts in working to redevelop this critically important area of the city.”

“CENTER CITY DISTRICT” DEVELOPMENT PROPOSAL UNVEILED IN EAST LANSING East Lansing Mayor, Mark Meadows, and the Lansing Economic Area Partnership (LEAP) recently announced a major new mixed-use development proposed for the heart of East Lansing. The development team consisting of East Lansing’s own Ballein Family and the Chicago-based developer, Harbor Bay Real Estate Advisors, who are proposing to create the Center City District (CCD) along Albert Ave., transforming the cultural thoroughfare of East Lansing’s downtown into a pedestrian-focused lifestyle destination. The proposed Center City District, which will redevelop the Albert Ave. parking lot and the 100-200 block along East Grand River Ave., consists of two residential towers with a combined 364 residential units: a twelve-story market-rate rental housing building along East Grand River Ave. (“Grand River Apartments”) on the south side of the block, and a six-story age-restricted, active living rental apartment building located on the north side of the block on Albert Ave. (“Albert

Apartments”). The Albert Apartments tower will sit atop a proposed six-story parking garage with 22,000 square feet of street level retail. The Grand River Apartments tower will include a large national retail/grocery tenant on the first floor. Parking will consist of dedicated parking for the retail and residential, as well as additional public parking for East Lansing. The total project cost is estimated at $132 million dollars and will create 400 to 500 temporary construction jobs and 75 to 100 permanent jobs. “This project proposal is about bringing a longdiscussed vision for downtown East Lansing to life,” said Mayor Meadows. “Over the last 30 years, East Lansing leaders and residents have

Ultimately, the parking structure, Albert Ave. retail and infrastructure improvements created through this development will be owned by the city, serving to generate ongoing revenue into the future. The project is contingent upon the support of East Lansing’s City Council, Brownfield Redevelopment Authority, Downtown Development Authority and the Michigan Economic Development Corporation.

DEWPOINT WELCOMES NEW EMPLOYEES TO LANSING Dewpoint, a leading provider of technology consulting and implementation solutions, is pleased to welcome several new employees to Lansing: Charles Biewer: GIS Administrator Daisha Herring: QA Engineer

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NO WARRANTY OR REPRESENTATION, EXPRESS OR IMPLIED, IS MADE AS TO THE ACCURACY OF THE INFORMATION CONTAINED HEREIN, AND THE SAME IS SUBMITTED SUBJECT TO ERRORS, OMISSIONS, CHANGE OF PRICE, RENTAL OR OTHER CONDITIONS, PRIOR SALE, LEASE OR FINANCING, OR WITHDRAWAL WITHOUT NOTICE, AND OF ANY SPECIAL LISTING CONDITIONS IMPOSED BY OUR PRINCIPALS NO WARRANTIES OR REPRESENTATIONS ARE MADE AS TO THE CONDITION OF THE PROPERTY OR ANY HAZARDS CONTAINED THEREIN ARE ANY TO BE IMPLIED.

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Mark Knowlton: Systems Engineer Scott Konopinski: Business Analyst Brian Loomis: Enterprise Architect Thomas Manzagol: Senior Project Manager Robert Mowid: Account Executive Steven Scutt: Senior Program Manager Franks Skeels: Senior Project Manager John Wirthlin: Senior Project Manager John Wood: Systems Engineer

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5 LAKES ENERGY ANNOUNCES CHANGES IN LEADERSHIP TEAM, STAFF 5 Lakes Energy (5LE), Michigan’s premier policy consulting firm dedicated to advancing policies and programs that promote clean energy, sustainability and the environment is announcing changes to its leadership team and staff. Co-Founder and Partner Stanley “Skip” Pruss of Northport, Mich. is now senior fellow following his retirement on Feb. 28. In his new role, Pruss will offer counsel on clean energy issues as needed. The recipient of numerous awards and recognitions, Pruss has devoted seven years to the company he founded, and where he focused on energy policy and clean energy system development. Dr. Laura Sherman of Toledo, Ohio has joined 5LE as a senior consultant specializing in wind and other clean energy sources. Prior to joining 5LE she served as a policy advisor to Senator Michael Bennet (D-CO) where she worked on recent LAURA SHERMAN extensions of the renewable tax credits, advancing federal initiatives on building energy efficiency and supporting land conservation efforts.

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Karl Boothman of Northern Cali. has joined the firm as a consultant. Boothman is assisting with economic research and analysis regarding utility regulation and clean energy policy as well as providing expert testimony on KARL energy issues around BOOTHMAN the country. Prior to joining 5LE he spent a summer volunteering with a water law and policy nonprofit where he conducted economic research on oil pipelines in the Great Lakes Region and three years in his hometown of Ann Arbor, Mich. consulting on regulatory economics with a focus on antitrust and price fixing litigation.

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VIC VERCHEREAU TO SERVE AS 2017 CHAIR OF THE LANSING ECONOMIC CLUB Vic Verchereau, LUTF, LLIF of Farm Bureau Insurance of Michigan will serve as the 2017 chair of the Lansing Economic Club. Verchereau succeeds Deb Muchmore who is serving as the 2017 chair of the Lansing Regional Chamber of Commerce Board of Directors.

“It is an honor to serve as chair of the Economic Club and work with the talented people who serve on that board,” said Verchereau. “Under Deb Muchmore’s leadership, the Economic Club has grown into a must-attend event that attracts some of the best speakers anywhere, and regularly draws crowds of 500 or more. I look forward to continuing to build on that marvelous record of success.” Verchereau has worked at Farm Bureau Insurance since November 1980. He currently holds the

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position of vice president, marketing. Among his numerous community activities, Verchereau served five years on the board of directors of the Lansing Regional Chamber of Commerce, including serving as board chair in 2010. He holds a VIC VERCHEREAU bachelor’s degree in business administration from Davenport College. Economic Club Luncheons take place from 11:30 a.m. to 1:30 p.m. at the Kellogg Hotel and Conference Center. For more information, please contact Travis Richardson at trichardson@ lansingchamber.org or (517) 853-6463.

DART BANK ANNOUNCES PROMOTION Peter Kubacki, president and CEO of Dart Bank, is pleased to announce the promotion of C. Lee Ann Henson to bank secrecy act officer/ internal auditor. Henson joined the bank in 2014 as audit/ C. LEE ANN compliance and BSA HENSON support, and was promoted to internal auditor/BSA support in 2015. She has 21 years of banking experience in retail, operations and management. Henson holds a bachelor of business administration degree major in accounting, from Baker College. She has been involved in, and supported, many organizations over the years including The Women of the Moose, Meals on Wheels and Habitat for Humanity.

CLARK CONSTRUCTION RECOGNIZED AS FIRST IN THE NATION IN SAFETY

A service provided by

Michigan Secretary of State Ruth Johnson 62

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APRIL 2017

Clark Construction Company’s long-standing reputation as the national leader in construction safety was solidified this week as the Associated General Contractors of America (AGC) named Clark as the first place winner of its prestigious AGC Construction Safety Excellence award (CSEA). Clark was recognized in the 150,000 to 350,000 work hours category. The award was presented at the AGC National Convention is Las Vegas.

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The AGC CSAE award recognizes those construction companies who excel at safety and health performance. This program closely examines each candidate’s commitment to safety and occupational health management and risk control. AGC’s CSEA selection process is considerably comprehensive. Judges look for evidence of company management commitment, active employee participation, safety training, work site hazard identification and control and safety program innovation. Clark Construction has won virtually every major state and national safety award in the past 15 years. Clark recently completed 4 million hours on the job without lost time due to injury. Since January 2000 when the historic streak began, Clark Construction has averaged approximately 250,000 work hours per year and completed more than $3.2 billion in construction projects.

JACQUELYN A. DUPLER RECOGNIZED AS A “TOP 5 UNDER 35” ATTORNEY Jacquelyn A. (Jackie) Dupler has been named a “Top 5 Under 35” attorney by the Ingham County Bar Association. Dupler is an associate in the Lansing office of the Sinas Dramis Law Firm. She focuses her practice on domestic relations matters.

JACQUELYN A. DUPLER

The “Top 5 Under 35” award is given to young lawyers who have distinguished themselves in their relatively short career by demonstrating exemplary character, integrity, judgment and legal scholarship; service to the profession and the bar; service to the community; and a reputation for, or the advancement of, the highest legal standards and professional responsibility. Dupler is currently president of the Ingham County Bar Association’s Young Lawyers Section (YLS) and serves as a board member to the Ingham County Bar Association. In 20152016, she was a board member of the Women Lawyers Association of Michigan Mid-Michigan Region. She is currently an ex-officio member of the Ingham County Bar Foundation Board of Directors, and a member of the Ingham County Bar Association Family Law Section, the TriCounty Family Law Association, the Michigan Association for Justice and the National Association of Career Women.

Prior to joining Sinas Dramis, Dupler clerked for a judge in the Ingham County Circuit Court Family Law Division. She earned her law degree from Michigan State University College of Law. The Sinas Dramis Law Firm concentrates its practice on personal injury and wrongful death matters, including claims arising from motor vehicle, motorcycle, semi-truck and bicycle accidents. The firm, founded in 1951, also maintains an active family law practice. The firm has offices in Lansing, Grand Rapids and Chicago.

GLCVB AND TEAM LANSING FOUNDATION ANNOUNCE CERTIFIED TOURISM AMBASSADOR OF THE YEAR The Team Lansing Foundation, along with the Greater Lansing Convention and Visitors Bureau (GLCVB), is pleased to recognize Doug Klein, CTA, executive director of the Mason Area Chamber of Commerce, as the 2016 Greater Lansing Certified Tourism Ambassador of the Year.

“Tourism is about creating experiences and front-line workers can have the biggest impact on making a visitor’s time in Greater Lansing memorable,” said Jack Schripsema, president of the DOUG KLEIN GLCVB and executive director of the Team Lansing Foundation. “Doug exemplifies the goals of the CTA program by being outgoing and helpful during his interactions with visitors, encouraging them to visit our many community assets and to experience, explore and then welcome others to the Greater Lansing community.” The Greater Lansing Certified Tourism Ambassador program aims to equip residents in front-line hospitality and tourism-related positions, such as hotel, local attractions and restaurant employees, with a more in-depth knowledge of the area’s many assets so they

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may help create a more positive and memorable visitor experience. Upon completion of the program curriculum, participants will receive a thorough education and a nationally recognized certification designation to add to their resume. While focused on the hospitality community, any interested greater Lansing resident may enroll. Currently there are over 500 CTA’s in the area. The cost for the course is $20 per person, with group rates also available. To access a class schedule and additional information, visit lansing.org/cta.

CENTURY 21 LOOKING GLASS EMPLOYEES RECOGNIZED FOR OUTSTANDING SALES 2016 VOLUME Century 21 Looking Glass is proud to share that Kori Shook, Genia Beckman, Jason Richey, Terry Shellhorn, Belle Latimer, Karen Holoweiko, Jim Convissor, James Pyle, Randy Powers, Kim Lawrence, Mitch Crank, Monica Warner, Michelle Snyder, Robert Gross, Jon Durham, and Marv Breedlove recently were recognized for their outstanding sales 2016 volume. Additionally, Jon Durham, Karen

Holoweiko, and Kori Shook earned awards for superior customer service from Quality Service Certification, an independent firm specializing in surveying customer satisfaction with real estate agents. As a result of surpassing a 95 percent customer service satisfaction rating for three years in a row, Century 21 Looking Glass also received the Quality Service Pinnacle Office Award.

GILLESPIE GROUP ANNOUNCES PHASE II OF MARKETPLACE Gillespie Group continues to invest in downtown Lansing with the second phase of Marketplace lofts which include 79 additional apartments, bringing the development total to 158. These additional riverfront apartments bring Gillespie’s downtown urban living spaces count upwards of 350; continuing to show Gillespie Group’s initiative to the revitalization of the City of Lansing and the riverfront. Gillespie Group kicked off the demand for urban living with Stadium District in 2008, followed by Marketplace Phase I in 2014, The

Outfield in 2016 and now Marketplace Phase II. Located at 313 N. Cedar Street, Marketplace is a vibrant, urban development close to Michigan State University and in the heart of downtown Lansing. Amenities include a riverside patio, a resident workout room, a dog washing station and access to the rooftop for lounging and views of the city and riverfront. The 64,784 -square-foot building houses five floors, consisting of micro, one and two bedroom options available in the new expansion. The builder for the new expansion is the Lansing-based Wieland. Marketplace Phase II represents another dynamic partnership between Gillespie Group and the City of Lansing, Michigan Economic Development Corporation (MEDC), Lansing Economic Area Partnership (LEAP), Huntington Bank and Wieland. For more information about the space, call Gillespie Group at (517) 333-4123 or visit gillespie-group.com.

COLDWELL BANKER HUBBELL BRIARWOOD WELCOMES DODIE NELLER Coldwell Banker Hubbell BriarWood is pleased to announce realtor, Dodie Neller has joined the team. She has partnered with Joe Vitale and looks forward to offering continued luxury representation for the greater Lansing areas’ sellers and buyers. She will be working out of the East Lansing office.

ELKINS NAMED DIRECTOR OF BROADCASTING AND GENERAL MANAGER OF WKAR PUBLIC MEDIA Susi Elkins has been named director of Broadcasting and general manager of WKAR Public Media at Michigan State University (MSU), effective immediately. Elkins has been serving as interim director since May 2016. Under her leadership, the station launched a new 24/7 PBS Kids channel and live stream; created WKAR Family, a new content initiative in partnership with MSU researchers and educators aimed at forming connections to help kids be resilient, lifelong learners; and made programming adjustments to bring more classical music and local news to radio listeners. New partnerships with Detroit Public Television will bring new content to the capital region community while extending WKAR’s reach into southeast Michigan. 64

G R E AT E R L A N S I N G B U S I N E S S M O N T H LY

APRIL 2017