LOYALTY & REWARDS THE GREAT LAKES TOWING COMPANY & GREAT LAKES SHIPYARD
THANK YOU FOR BEING A LOYAL CUSTOMER. NOW WE WANT TO REWARD YOU. OUR NEW LOYALTY AND REWARDS PROGRAM SAVES YOU MONEY WHEN YOU BUNDLE TOWING AND SHIPYARD SERVICES.
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THANK YOU...........................................................................................3 LOYALTY & REWARDS: HOW IT WORKS......................................5 EARN & REDEEM..................................................................................7 PROGRAM EXAMPLE..........................................................................9 RULES......................................................................................................11 CONTACT US.......................................................................................14
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THANK YOU
Thank you for being a valued customer over the years. From the beginning, our mission has been to continually evaluate and improve the level of quality and safety based on your satisfaction and how well your needs have been met. Upholding this mission remains one of our top priorities. With this in mind, we launched a new Loyalty & Rewards Program that allows your company to earn loyalty points for every dollar spent on towing and shipyard services. These loyalty points can be redeemed for credits and discounts on scheduled Shipyard work. On the following pages, learn more about this great program that will improve your ROI.
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On behalf of The Great Lakes Towing Company and Great Lakes Shipyard, thank you for your business. Here’s to a safe, busy and profitable year! Best Regards,
Joe Starck President, The Great Lakes Towing Company
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LOYALTY & REWARDS
HOW IT WORKS We are proud to announce that we are increasing the benefits of your Full-Service Lakes-Wide Harbor Assist and Towing Contract to better serve your company’s fleet. This new program offers rewards for towing and shipyard services. Dollars spent on towing and shipyard services are converted into loyalty points and can be redeemed for discounts on scheduled Shipyard work the following year. THE NEW LOYALTY & REWARDS PROGRAM IS: • Convenient: Automatic enrollment through your Full-Service Lakes-Wide Harbor Assist and Towing Contract • Cost Effective: Bundling towing and shipyard services saves money • 24/7/365: Access to towing and shipyard services 5
LET US BE THE FIRST AND ONLY CALL YOU MAKE FOR YOUR LAKES-WIDE MARINE SERVICE NEEDS! TOWING $1.00 paid for towing services equals one and a half loyalty points.
SHIPYARD $1.00 paid for shipyard services equals three loyalty points.
SPEND $1, EARN 1.5 PTS $1 = 1.5 PTS
SPEND $1, EARN 3 PTS $1 = 3 PTS
TOGETHER, YOU EARN POINTS REDEEMABLE FOR FUTURE SHIPYARD WORK. 6
EARN & REDEEM SERVICES INCLUDED
EARN REDEEM
SHIPYARD FABRICATION & STEEL REPAIRS WINTER LAYUP WORK 5-YEAR REGULATORY SURVEYS & INSPECTIONS DRYDOCKING ELECTRONICS & NAVIGATION SYSTEMS BLASTING & PAINTING CONVERSIONS, REPOWERING & REFITS MOBILE REPAIRS 24/7/365 EMERGENCY REPAIRS NEW CONSTRUCTION
TOWING SHIP ASSIST CARGO TRANSPORTATION, BARGING & LOGISTICS ICE BREAKING EMERGENCY ASSISTANCE
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= INCLUDED //
= NOT INCLUDED
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LOYALTY & REWARDS PROGRAM EXAMPLE
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EARN POINTS Company XYZ utilize the lakes-wide towing and shipyard services. Below is the breakout of the loyalty points they earn for participating in our Loyalty & Rewards Program.
2015 PAYMENT
LOYALTY POINT CONVERSION
2016 POINTS EARNED
REWARD CONVERSION
2016 REWARD VALUE
TOWING
$200,000
1.5x
300,000
1%
$3,000
SHIPYARD
$350,000
3x
1,050,000
1%
$10,500
TOTAL
$550,000
—
1,350,000
1%
$13,500
REDEEM REWARDS Company XYZ scheduled winter layup work and redeemed the loyalty points they earned from 2015 for reward credit in 2016.
2016 PAYMENT
LOYALTY POINT CONVERSION
2016 POINTS EARNED
REWARD CONVERSION
2017 REWARD VALUE
SHIPYARD
$500,000
—
—
—
—
CREDIT
-$13,500*
—
—
—
—
INVOICE
$486,500
3x
1,459,500
1%
$14,595
$0
—
—
—
$14,595
BALANCE
*10% is maximum discount allowed per invoice.
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RULES
• Loyalty points can be earned for any towing (i.e. 1.5 pts) and shipyard (i.e. 3 pts) services. • Loyalty points can be redeemed toward shipyard services only, not towing. • Loyalty points can be redeemed for scheduled shipyard services, not emergency work, when Great Lakes Shipyard is the sole general contractor. • The conversion rate for loyalty points to rewards is 1% (i.e. 1 pt equals 1¢). • Loyalty points are redeemable the calendar year after being earned and expire at the year’s end (e.g. loyalty points earned in 2014 can only be redeemed in 2015, and they expire at the end of 2015).
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• Loyalty points cannot be earned on work paid with rewards; loyalty points are accumulated on amounts actually paid. • Rewards redemption is limited to 10% of total invoice amount before sales taxes applicable, for scheduled Shipyard work. • Rewards redemption is permitted on multiple invoices for schedule shipyard work. • The Loyalty & Rewards Program is convenient: You are automatically enrolled, your point balance is maintained by The Great Lakes Group and available points will be applied to eligible shipyard invoices automatically.
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THANK YOU FOR BEING A LOYAL CUSTOMER. CONTACT YOUR ONE-STOP-SHOP TO LEARN MORE ABOUT YOUR REWARDS. GREAT LAKES SHIPYARD Our full-service shipyard specializes in every kind of marine construction and repair fabrications, conversions and refits for all U.S., Canadian and foreign flagged commercial and government vessels and barges. Our state-of-the-art shipyard is located in Cleveland, Ohio with a waterfront of approximately 2,000 lineal feet. An additional 3,800 lineal feet of waterfront is available on the Cuyahoga River proximate to the Shipyard. THE GREAT LAKES TOWING COMPANY Operates the largest and most experienced U.S.-flag tugboat fleet in harbor assist and towing operations on the Great Lakes. Services include ship assist, logistics and cargo transportation, ice breaking, and emergency assistance. Founded in 1899 by John D. Rockefeller, The Great Lakes Towing Company is now celebrating its 115th year in continuous business. VISIT US
CONTACT US
4500 Division Avenue Cleveland, Ohio 44102-2228
P: 216-621-4854 F: 216-621-7616 sales@thegreatlakesgroup.com www.thegreatlakesgroup.com
FOLLOW US facebook.com/GreatLakesGroup twitter.com/GreatLakesGroup linkedin.com/company/GreatLakesGroup instagram.com/GreatLakesGroup youtube.com/GreatLakesGroup
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