G R E AT L A K E S L A B E L
I N N O VAT I O N S U M M I T AUGUST 5,2015
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elcome to the first annual Great Lakes Label Labeling Innovation Summit. The Labeling Innovation Summit was created with the vision to provide brand owners, designers, and companies from a variety of industries, with tools to drive their label and packaging strategy forward. Our goal is to equip attendees with insight, trends, and information on emerging technology from top suppliers and experts in the labeling industry. At Great Lakes Label we believe in encouraging creativity and growth, building relationships, and pushing forward. We hope that this Labeling Innovation Summit allows for new ideas that will in turn build greater and bigger things. We thank you for partaking in the Labeling Innovation Summit, we hope you enjoy. Turn the page to learn more about our exhibitors!
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Meet Actega: ACTEGA is a market leading global supplier of inks, coatings and adhesives to the Printing and Packaging industry. We provide extensive lines of UV and aqueous ink and coatings technologies, which allows us to be the clear choice when it comes to label, packaging, commercial, and publication product development. With dedicated innovation and application laboratories, we can provide brands with cutting edge technologies. ACTEGA’s product lines and special effect finishes cover a variety of applications and serve as true differentiators in creating shelf impact. These finishing effects include: strike-through, metallic, thermochromic, raised, grit, glow-in-the-dark, scratch-off, pearlescent, soft touch, glitter, textured, glueable/stampable, benzophenone-free, low VOC, and digital solutions. With production facilities in United States of America, Europe, and Asia combined with distribution centers across the globe, ACTEGA can support both regional and global brands. Website: www.actega.com Representatives: Dennis Drummond, Susan Kuchta, Armando Martinez, and Bob Loescher. 3 | Labeling Innovation Summit Guide
Meet Avery Dennison: Avery Dennison is a global leader in pressure-sensitive technology and innovative self-adhesive solutions for consumer products and label materials. Its FassonÂŽ-brand pressure-sensitive and non-adhesive coated papers, films and foils in roll form are widely used in brand identity, bar-code labeling systems, product identification and other applications. At Avery Dennison, our businesses are unified by the shared vision of making brands more inspiring and the world more intelligent. Throughout the world, we focus on making products more engaging, brands more compelling, inventories more productive, information more valuable and our surroundings more understandable. From apparel branding to food and beverage packaging, building graphics and traffic safety signs, we play a powerful part in everyday life. Website: www.averydennison.com Representatives: Tom Tower, Bob Skorupski, Hugh Lenz, and Kevin Gofron.
Meet DMS Dies:
Meet Fluid Sciences:
For nearly forty years DMS INC. has been providing the best in Hot Stamping Dies and Systems. DMS introduced the first electric hot stamping system for narrow web presses in the early eighties and our leadership in the industry continues today with the FV-Series Hot Stamping System. The FV-Series offers higher running speeds and superior image transfer thanks to a rigid bearer to bearer design and a thermal shaft that features a high voltage heat core and forced air cooling.
An American owned company, Fluid Sciences, Inc. formulates and manufactures UV curable inks & coatings and water-based inks & coatings for the flexographic printing industry.
DMS engraves Hot Stamping and Embossing dies to the highest standards for all makes and models of presses and hot stamping systems. We also manufacture innovative and durable accessories including unwinds, rewinds, foil indexing and hologram placement systems and our patented Web-On-Air air bars that create a blanket of air to actually float the substrate. You can count on DMS INC. to provide the thermal converting technology and precision manufacturing that 21st century printing and converting demands. Website: www.dmsdies.com Representatives: Gerry Nigg
Fluid Sciences began as a vision to make a difference in the flexographic printing industry. Our impact has been substantial by providing cutting edge products, superior service and unmatched dedication to our customers. Our products are manufactured using the highest quality materials and rigorously tested to assure the most consistent inks and coatings available. Founded is 2003, Fluid Sciences supplies inks and coatings domestically and internationally. The mission of Fluid Sciences is to provide the industry, and its customers with top-quality products and top-quality service through continual investment in its people, processes and Research & Development. Website: www.fluidsciencesinc.com Representatives: Fred Kendall, Chris Lingerfeldt, Harvey Auton, Tyler Auton, and Perry Auton. 4 | Labeling Innovation Summit Guide
Meet Kodak: Kodak is a technology company focused on imaging. We provide directly and through partnerships with other innovative companies - hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets. With our world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is helping customers around the globe to sustainably grow their own businesses and enjoy their lives.
Meet Great Lakes Label: Our vision is to provide extraordinary value to customers by offering complete turnkey solutions for label and label application requirements. We focus on the specific needs of our customers and the markets they serve. If you’re looking for exceptional results look no further. We bring years of experience and an extensive knowledge of many industries, giving us the opportunity to see what works well and what doesn’t.
Kodak’s Graphic Communications Group is a unit of Eastman Kodak Company, the world’s foremost imaging innovator. The Graphic Communications Group provides commercial printers, packaging printers, publishers, data printers, and enterprises with one of the broadest portfolios of technologies, products, and services in the graphic communications industry.
Great Lakes Label works as a Brand Design Consultant for a number of companies. In addition, we have an on site R&D department where our professional staff designs and develops printable applications, with materials that utilize the latest ink systems, foils and tactile coatings on the market today for pressure sensitive labels and engineered adhesive components.
Website: www.graphics.kodak.com Representatives: Mark Bailey
Website: www.greatlakeslabel.com Representatives: Diane Umoh
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Meet Kurz:
Meet Mark Andy:
Kurz is a leading international supplier of hot stamping and cold foil technology. Kurz has 24 international branch offices and distributors and sales offices located throughout with the ability to provide full-service solutions that match the requirements of each individual customer.
Mark Andy is a market leader to the label and packaging industry with a mission to be ‘the supplier of choice throughout the product life cycle, offering high quality, innovative solutions that drive customer profitability.’
KURZ hot stamping foils are utilized on a wide assortment of products. These include packaging, greeting cards, electronic devices, household appliances, cosmetics, textiles, furniture,automotive parts, and numerous other items. KURZ’s state-of-the-art application technology, magnetic foils, and holograms provide effective and attractive brand name protection, as well as increased security for businesses everywhere. In addition to foils, KURZ offers a wide range of other products such as stamping tools and machines. It also has the expertise and logistical support necessary to satisfy all the demands of effective, high-volume foil production. In addition, the Kurz customer support team is on standby at all times to respond to the needs of customers around the globe Website: www.kurzusa.com Representatives: Brian Damitz
We respond to business needs by offering a broad range of equipment, education, support, and supplies to printers and converters around the world. Partnering with Mark Andy means access to award-winning technologies including Mark Andy flexographic and digital printing presses, Rotoflex offline finishing systems, and a complete line of consumables and press room supplies from Mark Andy Print Products. All supported by the largest Customer Support team with global coverage, offering spare parts, technical service, retrofits and rebuilds, PM programs, and superior training through Mark Andy University. Mark Andy is headquartered in St. Louis, Missouri, USA, with sales and distribution offices worldwide. Website: www.markandy.com Representatives: Jerry Henson and John Baer. 6 | Labeling Innovation Summit Guide
Meet Nicoat: Nicoat, America’s premier manufacturer of aqueous, UV/EB and specialty coatings, occupies a state-of-the-art facility in Itasca, Illinois. We are located just minutes from Chicago’s O’Hare airport. Our superior coatings add a unique touch to printing projects worldwide. High standards, quality products and dedication to the customer are key ingredients of Nicoat’s emergence as the industry leader. It is this dedication to our customers and our willingness to help solve problems that sets us apart from the rest of the industry. Understanding that time is a critical element in the printing industry, Nicoat’s factory was designed with speed and efficiency in mind. This translates into faster turnaround times for orders and especially the production of custom formulations. Nicoat’s factory was designed with speed and efficiency in mind. This translates into faster turnaround times for orders and especially the production of custom formulations. Website: www.nicoat.com Representatives: Stephen Kielblock and Bob Stoebe. 7 | Labeling Innovation Summit Guide
Meet Wilson Manufacturing: Wilson Manufacturing is a leading manufacturer of solid and flexible cutting dies, printing cylinders and other miscellaneous tools for the flexograhic industry. We are a family owned business, operating since 1979 in St Louis, Missouri. Our specialty is “machine sharpened” dies, when the bulk of our competition is still sharpening dies by hand. In 1999, we produced our first machine sharpened die and were the first rotary die company to break this barrier. Since then, we have invested a lot of time and money improving this technology and will continue to do so in the future. The machine sharpened die is much more precise, cuts cleaner out of the box and lasts longer than a traditional hand sharpened die. At Wilson, we recognize that innovation and experience, backed by excellent customer service, is the best way to build long term partnerships with our customers. Website: www.wilsonmfg.com Representatives: Keith Chrisco
Design Trends 1. Keep it Simple: There’s been a general trend to-
Design Tips 1. Choose The Right Material: Your choice of stock ma-
wards minimalist design. Simple clean design, stands out on store shelves and are favored by customers who are overwhelmed by information.
terial ultimately depends on the look that you are trying to achieve as well as the application. Options like a matte stock with gold embossing can give your product and brand a more luxurious feel.
2. Hand Drawn Feel: The human touch is one of the
2. Explore The Competitive Enviornment: Use dif-
most powerful forces in branding. Achieve an emotional connection through hand-crafted and created fonts and designs.
3. Go Matte: Package and labeling design is trending away from glossy and 3D looks towards matte and solid flat color splashes.
ferentiation to give consumers a reason to pick up your product. Go to the retail environments where your products will be placed and ask questions from the perspective of the brand.
3. Mind The Message: Make sure the message on your label is clear and to the point. Overused jargon and unfamiliar terms limits your ability to effectively capture your audience’s attention.
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Variable Printing Take one-to-one marketing to the next level with personalization and customization.
& Personalization
Get personal with your label. Easily customize the color, images, and content.
Did you know digital printing isn’t just for short runs? Digital label printing allows for variable data or customizable label printing for not only text but colors and images as well. Personalization is not only a smart way to market to specific groups, it’s also a great way to target a market that may not be at its purchasing peak. Targeting specific customers can enable them to connect with a company or brand on a personal or emotional level. While incorporating customer names is a popular approach to personalization marketing, targeting different markets by geographic area, interests and demographics are key ways that companies can personalize their product labels and packaging. Working with an innovation-focused printing and packaging partner can help companies strategize and determine the best approach to their personalization campaigns. 9 | Labeling Innovation Summit Guide
Best In Class Better, Faster, Leaner Printing
Investing in Technology Commitment to Innovation
Since 1994, Great Lakes Label has made notable advancements in product offerings, technology and service. We believe in continuous improvement and have made advancements in five distinct areas. We use HD Flexo Flat Top Dot™ technology resulting in sharper images. Choosing the right technology makes all the difference in your printed results. That is why at Great Lakes Label we are constantly improving our equipment to ensure every label product meets our high standards as well as yours. 10 | Labeling Innovation Summit Guide
www.greatlakeslabel.com info@greatlakeslabel.com (844) 428-1471 910 Metzgar Ct. Comstock Park, MI 49321