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DOWNTOWN CLEVELAND ALLIANCE

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Keeping the City Safe

A trained group of ambassadors provide assistance and take care of downtown.

Since April 2006, Downtown Cleveland Alliance (DCA) has provided the Clean, Safe and Welcoming Ambassadors to Downtown Cleveland. Dressed in gold and blue uniforms, 70 ambassadors patrol downtown with friendly faces, keeping the city clean and safe. In recent years, the program has grown to nearly 90 ambassadors covering 11 neighborhoods throughout Greater Cleveland.

As DCA’s flagship program, the Clean, Safe and Welcoming Ambassadors are an institutional resource that lays the foundation for an inclusive and investment ready downtown, keeping the sidewalks free from litter, graffiti and debris. The team focuses on the general health and well-being of everyone within the district, working hand in glove with law enforcement and providing a highly visible uniformed presence for pedestrians.

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“The level of comfort the ambassadors bring to the stakeholder in terms of their impact is absolutely understated.” – Edward J. Eckart

“The level of comfort the ambassadors bring to the stakeholder in terms of their impact is absolutely understated.” says Edward J. Eckart, DCA senior vice president of operations.

This year DCA’s ambassador program expanded its outreach to welcome office workers and visitors back to Downtown Cleveland. In the latter part of 2021, DCA launched its hospitality cart program to provide more uniformed visibility, wayfinding and general information services to the community in an effort to improve the pedestrian experience. Simultaneously, the program amplified its collaboration with social service providers to support and advocate for individuals experiencing homelessness, mental health and medical illness, addiction, and alcoholism by launching pop-up health clinics in partnership with Medworks USA and The Old Stone Church. DCA’s outreach team is the first non-public safety entity provided access to the Cuyahoga County Diversion Center for voluntary treatment for unsheltered individuals seeking care.

Additionally, individuals experiencing homelessness in Downtown Cleveland have an opportunity to gain employment through the DCA SEEDS workforce readiness program. SEEDS is an ongoing partnership with Lutheran Metropolitan Ministries (LMM) and The City Mission to provide clients of their men’s shelter and clients of Norma Herr Women’s Center with an opportunity to gain valuable work experience and, ultimately, overcome their significant barriers to employment and housing.

The program participants learn hands-on skills such as watering, soil amending, mulching, bed preparation, planting, weed abatement, pruning, dead-heading, leaf raking and composting. They also learn and practice reporting to work on time and prepared, carrying out instruction, interfacing with the public about their work and other essential soft skills of the workplace.

Expanding services to include external contracts and assisting with closing the gap in service-oriented positions, SEEDS workers play a significant role in the beautification of Downtown Cleveland. Several of the individuals enrolled in the SEEDS program work toward employment as Clean, Safe and Welcoming Ambassadors. “What’s most impressive about our ambassadors is the passion that they bring to their work every day. It’s embedded in their smiles and the way they interface with the public. The feedback from our residents, visitors and office workers is incredibly positive,” says Eckart.

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