THE GUIDEBOOK KUMAHASU STUDIO
INTRODUCTION
2 4-9
TYPOGRAPHY
11
STATIONARY ITEM
13
CORPORATE COLOUR
15
LOGO POSITIONING
17-19
TABLE CONTENT
LOGO SPECIFICATION
INTRODUCTION
Bear Paw -
Lotus -
Even when it’s roots are in the dirtiest water, lotus produce the most beautiful flower (symbol of patience)
Rising Sun -
Represent Japanese Culture and attitude (symbol of hardworking)
LOGO CONCEPT
Adorable but aggresive (symbol of emphasis)
The main concept behind the logo design is “Japanese Culture” with the combination of Lotus, Bear Paw and Red Rising Sun. The logo look simple but contain strong and important meaning in the symbol.
2
LOGO SPECIFICATION
Pantone P 75 - 6C C=0 M=68 Y=0 K=0
Pantone Process Black C C=0 M=0 Y=0 K=100
Pantone P 75 - 8C C=0 M=100 Y=0 K=0
Pantone P 75 - 7C C=0 M=84 Y=0 K=0
COLOR SCHEME
Pantone P 55 - 8U C=0 M=100 Y=100 K=0
4
SPECIAL EFFECT 5
RE
R
EC OL OU
RS
VE
SPECIAL EFFECT
GRAYSCALE
6
PROPER USAGE THE LOGO CAN APPLIED THE COLOURED BACKGROUND. ACCEPTABLE COLORS ARE SHOWN BELOW.
Reverse colour version in black background
IMPROPER USAGE DO KEEP IN MIND LOGO MUST ALWAYS REMAIN STRONG ANG LEGIBLE. BELOW ARE EXAMPLES OF UNACCEPTABLE BACKGROUND COLOUR THAT DO NOT WORK AGAINST THE LOGO.
DO NOT PLACE THE LOGO ON A BACKGROUND WITH A SIMILAR COLOUR TONE TO THE LOGO.
DO NOT DISTORT IT’S SUCH AN EYESORE
LOGO USAGE
Full colour version in white background
DO NOT PLACE THE LOGO ON A HEAVY TEXTURED BACKGROUND
7
Below are minimum spacing for the logo 150%
100%
SPACING
LOGO AREA SPACING AREA
8
87.93 MM
68.72 MM
MINIMUM SIZE
THE LOGO CAN BE LARGER BUT THE SMALLEST THIS LOGO CAN BE IS 15% FROM THE ORIGINAL ONE
13.19 MM 10.35 MM
9
TYPOGRAPHY
AXELHANDEL
MOUSER
TYPEFACE
AB C D E F G H I J K L M NOPQRSTUVWYZ abcdefghijklm nopqrstuvuxyz 1 2 3 4 5 6 7 8 9 0!@#$%^&
AB C D E F G H I J K L M NOPQRSTUVWYZ abcdefghijklm nopqrstuvuxyz 1 2 3 4 5 6 7 8 9 0!@#$%^&
11
STATIONARY ITEM
CARD SIZE : 90 MM X 54 MM
______ REDESIGN THE WORLD ______
MUHAMMAD SHAHRUL AMIN BIN MOHD RADZI GRAPHIC DESIGNER 011-37584240 GREATMASTERSIV@GMAIL.COM GIATMARA KUANTAN (GRAPHIC DESIGN AND ADVERTISING) A 39G,1ST FLOOR,LORONG BERJAYA PERMAI, TAMAN BERJAYA PERMAI,26060 KUANTAN,PAHANG SIV_ARAYA3044101
FONT: COMIC SANS MS COLOUR : WHITE SIZE : 8 PT
ADDRESS
STATIONARY ITEM
NAME
FONT: COMIC SANS MS COLOUR : WHITE SIZE : 8 PT
13
CORPORATE COLOUR
CORPORATE COLOUR USED IN THIS LOGO IS BLACK AND PINK.
BLACK
PINK
CORPORATE COLOUR
THE COLOUR IS CHOSEN BECAUSE OF THE LOTUS COLOUR AND SILLHOUTTE BEARPAW.
THIS COLOUR ALSO SHOW THE IMAGE OF SOFTNESS AND FIRMNESS AT THE SAME TIME.
15
LOGO POSITIONING
The logo must be placed at the corner without interrupting the color of the logo.
PLACEMENT 17
FLYERS
AMY THE BOLLOCK
LOGO POSITIONING
GDA REGIMENT
18
Spring S A L E
BANNER UP TO 70% OFF
Spring
UP TO 70% OFF
LOGO POSITIONING
SPECIAL OFFER
S A L E
19