PortCampbell
CONTENTPARTNERSHIPS &VISITINGMEDIA
YouneedtoimmerseyourselfintoalltheGreatOceanRoadRegionhastooffera partneringwithusenablestheabilitytoshareauthenticcontentforaudiencesw showcasingtheGreatOceanRoadRegion
Weaimtohostthosewhoseaudiencesandapproachtocontentalignswithand hasdeepreachintoourtargetconsumeraudiences.Itisimportantforusto demonstrateresponsiblevisitorbehaviour,andwereviewthedigitalfootprintand socialprofilesofallpotentialcontentpartnerstoensurethereisnoevidenceorh ofbehavioursthatdonotalignwithourcommitmenttopromoteresponsibletrav Youcanviewtheadviceweprovideforvisitorshere.
TheGreatOceanRoadteamisheretoassistyouwithstoryangles,filminglocatio corporatemediaenquiriesandfamilitinerarysuggestions.
Getintouchhere:Getintouchhere.
BEFOREYOUGO
OurgoalistoinspireaudiencestovisittheGreatOcea andstoriesaboutourregion,andengagingwithoura fortravellersplanningtheirholidays.Socialmediaan peopleplantheirholidays,withauthenticcontentbei
Planyourtimeintheregion Itisimportanttorecog thenatureoftheroadsandtraffic Avoiddisappoin itinerary Planaheadandcheckweather,tidetime havethevicemergencyappdownloadedwithale Somesitesareverybusyatpeaktimes.Pleasecon attractioncongestion.
Makesurebusinessesarenotifiedthatyouarecom encourageyoutoworkwithbusinessestovisitwhe you–notwhentheywillbebusyanddisruptiveto periodsandweekendsifpossible,especiallyifthe ondeliverables.Landscape,Portrait,Hi-ResJpegs ourgeneralgo-to’s).
Anyproductiononpubliclandbyacontractedpro GreatOceanRoadwillnotuseassetsthathavebe variouslandmanagersacrosstheregion,sopleas permitsinthelocationsyouareshooting Permitsw particularlyfordronepermits,whichcantakeupto publicparks,beaches,foreshoresandNationalPar Wewillnotuseimagesthatovertlydisplaybrandin alltalenthavebeenbriefedonwardroberequirem orpersonas
Talentreleasesarerequiredonallshootswherepe formyoucanuse,otherwise,youwillneedtoprovi ofimagery.DownloadTalentReleaseForm Wewillnotsupportorsharecontentfromcreators irresponsiblebehaviour–thisincludesillegaldrone feedingnativeanimalsinthewild,andpeopleoffd ininappropriate(unpatrolled)places
CapeBridgewater
ONLOCAT
EnjoywhattheGreatOceanRoadregionhastooffer,whilstkeepingsafeandbeing responsible.Wewantyoutohaveagreattime.Whetheryou’reexploringthestreetsarounda town,orourbeaches,rivers,parksandwaterways,therearesomekeythingstoremember:
Copymustbewrittenforafamilyaudience.Wearewelcoming,kindanddonot discriminate Wealsodonotcriticiseorcompareourselvestocompetingdestinations
Wewillnotuseanyimagesthatshowirresponsiblevisitorbehaviour Talentandcrewmust notjumpfences approachordisturbwildlife,enteranywaterways,andmustalwaysstayon designatedpathsandviewingplatforms.
Wewillnotuseanyimagesorfootagethatincludesdisposablepackagingsuchas takeawaycoffeecupsorplasticwaterbottles.
Bemindfuloftalentwardrobeontheday Wewillnotuseimagesthatovertlydisplay brandingonclothingoraccessories Alwaysbringabackupwardrobeandconsideroptions todepictdifferentseasons
Weloveasunriseorsunsettopromotewhatcanbeexperiencedwhenyoustayovernight. Weencouragediversetalentinimagery–representingthefullarrayofvisitorsthatcometo ourregion.
Weliketopositiontheregionasanactive,accessibledestination.Wewantouraudienceto seethattheregionrequiresactiveparticipation andattractionsarenotjustphotostops Ratherthanshotsshowingonlyscenery,welikeimagerythatshowspeopleactively experiencingtheregion
Weencourageyoutominimiseyourfootprintandimpactonthelandscape.Please leave notraceandtakeanyrubbishwithyou.
Bemindfulofclosures.Ifyouseeanyclosedsignsalongpathsortrails,pleaserespectthese. Thefilmingpermitprocessensuresyouarenotifiedinadvance ifpossible,regardingany restrictedorclosedareasyouareintendingtovisit Withapermitinplace theland managerswillalsocontactyouduringtheshoottoletyouknowofclosuresoractivitythat mightimpactyourvisit,includingemergencies,plannedburnsormaintenance
MotherNatureandhumannaturecancreatechallenges.Pleasedownloadandallow notificationsfromtheVicEmergencyappwhileintheregion.Radio774(am):disseminates messaginginanemergency.
Ensureyoudonotnegativelyimpacttheexperienceofothervisitors Bemindfulthattheir visitisjustasimportantasyours
Poorbehaviourorrudenesstowardlocalsorbusinessoperatorswhileinourregionwillnot betolerated.Youaretheirguesttoo.
IfyouseeInjuredWildlife,pleasereportthistoWildlifeVictoria:24hours/7daysaweekon (03)84007300.Fornon-urgentincidents,reportonlinehere.
GlenelgRiver,Nelson
Forallvideo&/orimagerytobesuppliedto/forus:ideallyshootateachlocationwithand withouttalent,inlandscapeandportrait,andprovideimagesinhigh-resmultipleformats includingjpg.Liaisewiththeteamforthemostsuitabledeliverymethod.
Deliverablestobeprovidedasperoriginalbrief Thismayincluderawfootage,alongwith agreedassets AllassetswillbeownedbyGreatOceanRoadRegionalTourismfornoncommercialusewithfulltalentrelease TheywillbeusedincontentpromotingtheGreat OceanRoadregionandwillnotbeusedcommerciallyorsoldunlessdiscussed Beauthentic;donotusefiltersandeditimagesasminimallyaspossible Ourregiondoesn’t needit.
Anyassetsorcontentsuppliedtousthathasbeenshotfromorshowstalentoverbarriersor offtrailwillnotbeused.
Anycontentshowingpeoplenearcliffsorlocationsthatappeartobedangerouswillnotbe used.Betweenourteamandourstakeholders,weknoweverytrailandlookoutintheregion andcanidentifylocationseasily
Breachesoffilmingpermitconditionsareconsideredabreachofyouragreementwithusand mayresultinterminationofourpartnershipwithyou