Media Strategy

PAID. OWNED. EARNED.

A highly targeted paid media campaign targeting audiences in metro Melbourne and regional Victoria, has been planned with the aim of increasing visitation and length of stay to the Great Ocean Road region.

This will include: ■ TV and BVOD (Regional) ■ Event/OOH ■ Street Posters ■ Digital Display ■ Social Media ■ RADIO (Regional) ■ PRINT (Regional) ■ PR