Andy Green lookbook by Andy Green

Design足足er. Art足director. Creative足thinker. Typographer.

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Creative designer with over 14 years experience in creating and developing effective marketing communication material.

14 years experience

Current role

Creative Director. Visual Identity Creative

The last 13 years have been spent working for Visual Identity, progressing from a Junior Creative to Creative Director. Heading up a team of designers and developers I have been involved with and responsible for the production of a wide range of creative communications, both on- and off-line for many high WYVÄSL JVTWHUPLZ Z\JO HZ" PA Consulting, The Open University & OU Business School, Young Enterprise, The TDA, Xerox, English Partnerships, Rohan, ASCL and Page & Moy. As Creative Director I am responsible for the creative team whose skills cover both on- and off-line services. I have a proven ability to lead creative sessions and solve client’s communication problems within the boundaries of any brief, strategy and allocated budget. I am responsible for the day-to-day running of the creative studio, managing multiple projects and advising the management team on project matters, whilst meeting clients business objectives to advance their brand strategies.

Career summary Visual Identity Creative: 1999 - present | Junior Creative > Middle Weight Creative >

Senior Creative > Creative Director Milton Bayer: 1998 – 1999 | Junior Designer

Key strengths & skills

࠮ Create useful, usable, and desirable designs that satisfy the goals of the organisation & the people who interact with them ࠮ Highly motivated and focused with a strong drive to succeed ࠮ Take great pride in doing my work to the highest professional standards ࠮ Ability to manage multiple projects and deadlines

࠮ Strong team player ࠮ Leading teams in look and feel, creation and management of design projects from inception to ÄUHS KLSP]LY` ࠮ Arranging, commissioning and art directing photography ࠮ Working with client budgets to obtain maximum results

Web development.

Type of projects. Equally at home designing for either on- or off-line applications, with extensive experience in a broad range of THYRL[ ZLJ[VYZ" ࠮ +LMLUJL ࠮ ,K\JH[PVU ࠮ :LY]PJL HUK 7\ISPJ ZLJ[VYZ ࠮ 9L[HPS HUK JVUZ\TLY ࠮ 7YVWLY[` ZLY]PJLZ ࠮ :WVY[Z HUK SLPZ\YL ࠮ 0; HUK ;LJOUVSVN` ZLY]PJLZ ࠮ )HURPUN -PUHUJL ZLY]PJLZ ࠮ /LHS[OJHYL 7OHYTHJL\[PJHSZ

On-line design.

Off-line design.

Software skills.

Expert knowledge of QuarkXPress and Adobe Creative Suite. High competency in 4PJYVZVM[ >VYK HUK 7V^LYWVPU[ 4VKLYH[L RUV^SLKNL PU -SHZO HUK +YLHT^LH]LY

Primary apps.

Secondary apps. Education HND, Graphic Design: University College Northampton | 1996 – 1998 BTEC National Diploma, Graphic Design: Bedford College – 1995-1996

A bit about me...

Bit of a geek with all things Star Wars

)P[ VM H ÄZOLYTHU MVY both carp & trout

Bit of a bedroom DJ http://soundcloud.com/ andygreen-1

Massive petrol head

Epinephrine. Website

Projectinvolvement: • Design creatives and concept development • Project management

AylesburyCollege. Full-timeprospectus

Projectinvolvement: • Design creatives and development • Artwork through to print and passing print quality on press • Project management

InteractMedical. Re-brand&Website

Projectinvolvement: • Rebranding Interact and applying it to all applications • Developing the website, it’s look and feel and also deﬁning it’s functionality • Project management

Rohan.

Directmail Projectinvolvement: • Design creatives and concept development

RoyceLingerie. Re-brand

Projectinvolvement: • Re-brand and creation of ‘Wire Free’ sub brand • Design creatives for brochure, website, exhibition, in-store displays and hangers • Model selection, photographic art direction and retouching • Design creatives for packaging including custom made range

AAGetaways. Travelbrochure

Projectinvolvement: • Design creatives to reposition the brochure with a magazine feel • Artworking the project from initial visuals to ﬁnal printed product • Client liaison

Luxury city breaks by air – AAGetaways | 18-19

FREE UPGRade

discover istanbul

Fly Club class with british airways

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three nights from

£149

prague

ideal treat

per person

plus package

hotel name

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Location: Central, 0.5 mile from City Centre. The Hotel: consectetur adipscing elit, sed diam nonnumy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat. Ut enim ad minimim veniami quis nostrud exercitation. Facilities: voluptate velit esse molestaie son consequat, vel illum dolore eu fugiat nulla pariatur. At vero eos et accusam et iusto odio dignissim qui blandit praesent lupatum delenit aigue duos dolor.

to discover more go to AAgetaways.co.uk/prague

3 night, inc travel Special from £185 3 night, inc travel Plus from £235

three nights from ideal treat

plus package

ideal treat

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ideal treat

plus package

Dubrovnik

£129 per person

hotel name

Location: Central, 0.5 mile from City Centre. The Hotel: consectetur adipscing elit, sed diam nonnumy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat. Ut enim ad minimim veniami quis. Facilities: voluptate velit esse molestaie son consequat, vel illum dolore eu fugiat nulla pariatur. At vero eos et accusam et iusto odio dignissim qui blandit praesent lupatum delenit aigue duos dolor.

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3 night, inc travel Special from £185 3 night, inc travel Plus from £235

for more escapes go to AAgetaways.co.uk/dubrovnic

3 night, inc travel Special from £185 3 night, inc travel Plus from £235

for more adventures go to AAgetaways.co.uk/istanbul

To book call on

60 50 30 0800 or visit AAgetaways.co.uk

Getaways

Eurostar breaks – AAGetaways | 18-19

y A getawoam for 2 fr

£119

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Getaways

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for more stylish getaways go to AAgetaways.co.uk/eurostar

plus package

ideal treat

plus package

ideal treat

plus package

3 night, inc travel Special from £185 3 night, inc travel Plus from £235

To book call on

0800 60 50 30 or visit AAgetaways.co.uk

Getaways

Luxury city breaks by air – AAGetaways | 16-17

pamper yourself from…

£149 per person

three nights from

Barcelona

Fly to… Barcelona Madrid Nice Rome Venice Budapest Prague Dubrovnic Dubai Ab-Dhabi Istanbul Marrakesh Tunisia

£149 per person

ideal treat

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for more freedom go to AAgetaways.co.uk/barcelona

3 night, inc travel Special from £185 3 night, inc travel Plus from £235

the 13 best…

LUXURY CIty breaks

TRAVEL BY AIR TO ONE OF OUR HAND PICKED LUXURY HOTELS “Lorem ipsum dolor sit amet, consectetur adipscing elit, sed diam nonnumy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat. Ut enim ad minimim veniami quis nostrud exercitation ullamcorpor suscipit laboris nisi ut aliquip” Customer quote here

three nights from ideal treat

plus package

hotel name

£129

Madrid

per person

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3 night, inc travel Special from £185 3 night, inc travel Plus from £235

for more hotels go to AAgetaways.co.uk/madrid

To book call on

Getaways

plus package

hotel name

0800 60 50 30 or visit AAgetaways.co.uk

DeltaGlobalSource.

Website&corporatebrochure Projectinvolvement: • Developed the new identity for DeltaGlobalSource and applied it to the new corporate brochure and the website • Led the team of developers translating the web visuals into the ﬁnished site • Print management

UniversityofHertfordshire.

ClubdeHavillandbranding&website Projectinvolvement: • Full rebrand across all promotional materials • Website design and speciﬁcation • Project management ensuring the site was delivered on time and to budget Results: • The club has gone from strength to strength since the rebrand, with promotions surpassing objectives to increase bar and food sales by over 12% and event hire sales rising by 4%

ConferenceHertfordshire. Re-brand

Projectinvolvement: • Full rebrand and application to 5 sites/venues • Developed corporate guideline document • Delivered a full range of marketing materials from brochures to exhibitions and signage

introducing conferencehertfordshire ConferenceHertfordshire has a number of venues offering a wide range of excellent facilities for your event booking. Book one of our venues or combine them for your perfect event solution. Located at the University of Hertfordshire, ConferenceHertfordshire provides a dedicated event service which can match our range of facilities to your requirements.

minutes from

London

costs 0 hidden in all inclusive rates

business day turnaround with enquiries

venues

Easy to reach location 25 minutes from London Located at junctions 3 & 4 of the A1M.

100% customer

10 minutes from M25 & M1 junctions Luton & Stansted airports only 30 minutes away

satisfaction

conferencehertfordshire | brand guidelines

introducing the logo…

conferencehertfordshire | brand guidelines

and the sub-brands

The corporate logo has been created from a recognised typeface but has been modified to be individual to Conference Hertfordshire. It is essential, therefore, that any use of the corporate logo is taken from the master file and never recreated or redrawn by any means.

Available in: Black. White. Formats: Vector Graphic .eps and 300dpi JPG (black only)

Colour Logo available in: Spot PMS. Separated CMYK. Screen RGB. Formats: Vector Graphic .eps and 300dpi JPG Mono Logo available in: Black. White. Formats: Vector Graphic .eps and 300dpi JPG (black only)

www.conferencehertfordshire.co.uk

conferencehertfordshire | brand guidelines

group colour combinations When producing material for the Conference Hertfordshire group, the simplest rule is to use neighboring colours from the top half of colour ‘wheel’ below. The resulting combinations are both striking and complimentary. Any of the grey shades and black can be used alongside the support colours.

selection example 1 Lets get together

selection example 2 The place to get together

selection example 3

The place to get together

selection example 4 Lets get together

Aegate. Branding

Projectinvolvement: • 56 page corporate identity manual covering full brand guidelines for the main brand and 3 sub brands • Developed the existing brand and created the sub-brands. • Corporate brochure, European sales brochures • Translation into core European languages • Website design including product demonstration

Introducing the logo

The Primary Typeface Introducing Apex

The corporate logo has been created from a recognised typeface but has been modified to be individual to Aegate. It is essential, therefore, that any use of the corporate logo is taken from the master file and never recreated or redrawn by any means.

The exclusion zone The corporate logo must stand clear of any other design feature, typography, rules etc and retain legibility at all times. To scale the logo, and keep the zone in proportion, use the icon in the logo to determine the zone boundaries.

Apex is Aegate’s Primary Typeface. Only use the ‘Sans’ version of Apex, primarily in the Book and Medium weights. Guidance for applying light, bold and italic styles is listed below.

Apex Use Apex as the typeface for all marketing and communications. Other typefaces are available when Apex isn’t possible.

Colour logo

Only use the version of Apex with the suffix ‘T’ not ‘ST’ or ‘C’.

Available in: Spot PMS. Separated CMYK. Screen RGB. Formats: Vector Graphic .eps and 300dpi JPG Mono logo Available in: Black. White. Formats: Vector Graphic .eps and 300dpi JPG (black only)

Apex Light T Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Apex Book T Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Apex Medium T Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Apex Bold T Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

Note The brand must never appear without the ‘a PA Group company’ strapline.

The sub-brands

Logo size and positioning

The sub-brands

The exclusion zone

Minimum size 35 mm logo

Aegate’s services are marketed as fighting sub brands. While they’re are always seen with the Aegate brand and obey the corporate guidelines, they each use specific colours selected from the corporate colour palette.

Aegate Protect – Square

The Protect logo must stand clear of any other design feature, typography, rules etc and retain legibility at all times. To scale the logo, and keep the zone in proportion, use the logo to determine the zone boundaries.

Aegate Protect – Square

Aegate Protect – Landscape

Introducing Aegate Reach

Aegate Reach – Square

Approved sizes

Introducing Aegate Protect

The Aegate Protect logo should never be reproduced smaller than shown here except for when it appears in the sign off.

33mm

54mm

Aegate Reach colours

AEGATEREACH

Aegate Red

Aegate Purple

Black

CMYK: C8 M100 Y65 K34 RGB: R152 G30 B50 Pantone: 201

CMYK: C67 M92 Y0 K0 RGB: R128 G55 B155 Pantone: 2593

CMYK: C0 M0 Y0 K100 RGB: R0 G0 B0 Pantone: n/a

Aegate Grey 60

Aegate Grey 40

Aegate Grey 20

CMYK: C23 M17 Y13 K46 RGB: R139 G141 B142 Pantone: Cool Grey 8

CMYK: C16 M11 Y10 K26 RGB: R173 G175 B175 Pantone: Cool Grey 6

CMYK: C8 M5 Y6 K16 RGB: R201 G202 B200 Pantone: Cool Grey 3

Aegate Protect – Landscape

AEGAT

Aegate Reach – Landscape

AEGATEREACH

Colour logo

Mono logo

Available in: Spot PMS. Separated CMYK. Screen RGB. Formats: Vector Graphic .eps and 300dpi JPG

Available in: Black. White. Formats: Vector Graphic .eps and 300dpi JPG (black only)

Skeletose Osteoporosis Care 250 mg Capsules

Warning: Product duct will expire in 28 days

WoodsHardwick.

Corporatebrochure&website Projectinvolvement: • Design and artwork for the new corporate brochure • Design of website • Art direction of all photography • Project management and client liaison

YoungEnterprise. Learningmaterials

Projectinvolvement: • Lead creative on the winning pitch • Created and managed the production of 150+ work sheets and games all with a consistant look and feel

Universityof Hertfordshire.

StudentUnionwebsite Projectinvolvement: • Lead creative on the winning pitch • Design and development of the look and feel for the entire site. • Project management and client liaison ensuring the site had the speciﬁcation the client required and that it was delivered on-time and to budget

ForumHertfordshire.

Entertainmentvenuewebsite Projectinvolvement: • Produced alongside the UHSU as a sister site • Design and development of the look and feel for the entire site • Project management and client liaison ensuring the site had the speciﬁcation the client required and that it was delivered on-time and to budget

TreMercati.

Rebrand&productcatalogue Projectinvolvement: • Rebrand • Look and feel for catalogues • Project management to ensure two 200 page + catalogues were delivered on time

EnterpriseControlSystems. Corporate/productbrochures

Projectinvolvement: • Creation of a set of corporate brochures design and artwork • Print speciﬁcation – soft touch laminate, spot UV and machine varnish • Project management and client liaison

MotechPerformance. Website

Projectinvolvement: • Rebrand • Design concepts and look and feel for site • Site build including intro video

Letâ&#x20AC;&#x2122;s talk. Andrew Green 28 Coleman House 10 Watling Street Fenny Stratford Milton Keynes MK2 2AW

t. 07734649604 e. andrew.jtwo@btinternet.com