Newsletter - June 2008

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Varney’s Cleaners of Dover, New Hampshire was recently honored by the U.S. Small Business Administration. They received the 2008 Jeffrey H. Butland Family-Owned Business of the Year award. This award recognizes family-owned and operated businesses that have passed from one generation to another. To earn this award, recipients are evaluated on financial success, increased employment opportunities, potential for long-term growth, and community voluntary efforts. Owned by Jim Varney since 1980, Varney’s Cleaners is a third-generation family business. It was established in 1913 by Varney’s grandfather. “I am delighted and extremely proud to be both nominated and selected for this award,” Varney said. “I accept this award on behalf of our family and our employees. This is a great honor.” Varney’s was nominated for the award by Warren Daniel, the Seacoast Regional Director of the New Hampshire Small Business Development Center. “Varney’s Cleaners exemplifies the family-owned business model and tradition in New Hampshire,” Daniel said. In addition to showing a commitment to the environment by using GreenEarth, Varney’s Cleaners is also committed to making a difference in its community. As a part of the annual “Coats for Kids” program, community members donate winter clothing for families in need, and Varney’s cleans the items for free before they are distributed.

GreenEarth

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Varneys in the News

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2008 Summer

www.GreenEarthCleaning.com TollFree: 877-926-0895

One-stop shopping for all your marketing needs 51 WEST 135TH ST. KANSAS CITY, MO 64145

This newsletter is printed on recycled paper with soy inks. Copyright August, 2008 All Rights Reserved

It’s here - an easy and exciting new way to grow your business! GreenEarth has launched an online marketing service for Affiliates. Now, all the tools you need to market your GreenEarth difference are just a click away. In the GreenEarth Online Marketing Center, you’ll find more than 40 different products for promoting your business in and out of your store. GreenEarth brochures, counter cards, posters, buttons and danglers are great for educating customers in the store. You can also reach future customers with direct mail postcards, yellow page ads and newspaper ads. Every piece is professionally designed so you can highlight the quality of your business with marketing materials that are fresh and bright - just like your garments! All the materials that came with your A

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Affiliate toolkit are now available in the Online Marketing Center. No more messing around with a CD and finding a place to get things printed. Now you can choose, customize, and order all from your own computer. And to speed up the process, all of your store information has been preloaded. You don’t need to enter any location addresses, phone numbers, or names - it’s already there for you. We know things at your business get busy - one-stop shopping saves you time, so you can focus your attention on other things. We’re also introducing a brand-new marketing tool - direct mail postcards (see story page 2)! Now you can reach prime prospect customers effectively and efficiently with eye-catching postcards. You can customize postcards to fit your store, create a mailing list online, and H E L P

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choose your mailing date. Many Affiliates have asked for help in creating their own materials, which is why the Online Marketing Center includes a free download service. Now you can download GreenEarth logos, ready-made press releases, customer letters, and other media at no cost! This service is exclusive to GreenEarth Affiliates and is provided as part of your annual GreenEarth licensing fee. We want you to succeed, so feel free to call if you have any questions or just need advice. For marketing questions, call Karen Maxwell or Stacy Sopcich at GreenEarth toll free at 877-926-0895.

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Reach new customers with customized Direct Mailing With the right message and the right mailing list, direct mail is one of the best marketing techniques you can use to grow your business. That’s why we have added direct mail postcards to the GreenEarth marketing tool box. Now it only takes a few clicks to create a sleek, professional direct mail campaign! In the Online Marketing Center you’ll find 17 new direct mail postcard templates to choose from. There are a variety of choices designed with all of your possible needs in mind: general advertising, grand openings, special services, free pickup and delivery and price promotions. All of them highlight your GreenEarth difference, so customers know right away what makes you different. We have designed the post cards to be oversized—in a 6� by 11� format that makes it easy to break through mail clutter without costing extra for oversized postage. Research shows this to be the most cost-effective and efficient postcard size you can use. Customers don’t have to dig through a stack of other ads to find you, making it easier for you to get your message across. Each postcard can be customized with your business name, logo, location information, optional coupons and maps. All of your Affiliate store information have been pre-loaded in the database, so customizing is quick and easy. Best of all, the creative design and customization service is free to all GreenEarth Affiliates. All you pay for is printing, postage and the mailing list. When you’ve picked out the perfect postcard, you can create a mailing list online in minutes. Choose a geographic area and customize demographics to target prime prospects. For example, you could choose to mail to people who live within 1.5 miles of your business who are between the ages of 22 and 60, and have an income of $100,000 or more. The database will compile a list that you can purchase in whole or part. You can have the postcards mailed to your store to send out yourself, or you can have them sent for you directly from the Online Marketing Center. Log on today to see all the postcard designs and pick your favorite. Create and mail a professional campaign at your convenience, right from your own computer.

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The sequins on your favorite dress are fragile. So is our planet. That’s why we use a cleaning process that leaves delicate items like wedding dresses, lace, silk and more looking as good as the day you bought them. And, our eco-friendly system gently cleans without harsh chemicals, leaving the planet a lot fresher, too! 7g^c\ ^c ndjg Xdjedc l^i] ndjg WVjWaZh! WVc\aZh VcY WZVYh# NdjÉaa PH6K: '% R l]^aZ lZ hVkZ ndjg Xadi]Zh# 7ji YdcÉi lV^iÅi]^h d[[Zg Zme^gZh hddc

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address(es) - up to 11 locations map to location(s) phone number(s) website

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[Mom and Pop Cleaner’s] gentle GreenEarthŽ Cleaning process won’t fade colors or wear fabrics. Your clothes come back looking and feeling better than ever. Unlike traditional dry cleaning methods, our non-toxic process is gentle on your clothes and the environment. We know you’ll be happy with the results. Your clothes will, too! :miZcY i]Z a^[Z d[ ndjg Xadi]Zh VcY H6K: 7ji YdcÉi lV^iÅi]^h d[[Zg dcan aVhih jci^a PBdci] 9Vn NZVgR

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The special services at Location 1 Store Name will sweep you off your feet!

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You work hard. So do your clothes. That’s why our dry cleaning process is so refreshing for your entire wardrobe. Colors don’t fade. Fibers don’t fray. Your clothes are returned feeling soft and supple again, just like the day you bought them. Try us. You just might want to sink your toes into your clothes.

Store Hours: [Monday-Friday 0:00am -0:00pm] [Saturday 0:00am -0:00pm] [Sunday 0:00am -0:00pm]

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To access the Online Marketing Center, go to our website: www.greenearthcleaning.com log in to the Affiliate section with your Affiliate ID and click on the “Online Marketing Center� link.

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Environment Canada Assesses Silicone Safety

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. cleaned Not dry

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Regulatory agencies around the world routinely evaluate the chemicals we use every day. The importance of ensuring that chemicals are safe for humans and the environment is something we know we all encourage and support. On May 17th of this year, the Canadian Ministers of Health and the Environment issued an analysis of a number of materials, including D5 silicone, as part of their ongoing Chemicals Management Program. Environment Canada’s interest is in the entire family of silicones and how they behave as chemical compounds. Their initial assessment, based on computer modeling, was that silicones could need to be more closely monitored and controlled. Because silicones are so widely used in commercial products (particularly personal care items like shampoos and deodorants), Environment Canada is concerned that silicones could flow into rivers through home drains and other sources and bio-accumulate in sediment-dwelling organisms before they have a chance to safely degrade. Their studies have not yet considered the use of D5 in dry cleaning, which of course is very different. With GreenEarth, nothing goes down the drain. The “closed loop� nature of our dry cleaning equipment virtually eliminates any release of the solvent into the environment.

Just as in California, the Canadian debate over silicones is really a debate about science and methodology. The Silicone Environment Health and Safety Council has provided a great deal of helpful additional data for Environment Canada’s review based upon the on-going testing that the SEHSC conducts. And, just as in California, we are confident that Environment Canada will affirm what we have always known: proper use of D5 in dry cleaning is safe and does not require regulation. We at GreenEarth are committed to doing business in a way that is environmentally responsible. We also believe in open and transparent communication. Our goal is to keep all of you informed and up-to-date about developments in any new testing or investigation of D5 Silicone in its many applications. Additionally, we have kept in close contact with the SEHSC and have supported their efforts to provide full information in any regulatory investigation about the science surrounding D5. As always, please contact us at any time should you have any further questions.

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