THE LATEST ONLINE CONVO WITH A GO-GETTER

This year’s Women In The Green Industry Award winner Ana Avalos, president and owner of Colorful Impression Landscapes, sat down with Green Industry Pros Editor Sarah Webb to discuss her experience as a woman in the green industry, what she thinks the green industry could use more of, her advice for other women starting out and much more. Do you have an interesting story that you’d like to talk about on our podcast? Email your ideas to Webb at swebb@acbusinessmedia.com, and you may be featured in an upcoming episode of our Grass Roots podcast.

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Trade Show Talk at TOCA

More than 50 green industry and golf communications professionals gathered in Portland, Maine, for the 33rd annual Turf and Ornamental Communicators Association (TOCA) meeting April 25-27.

The organization is made up of editors, writers, publishers, photographers, public relations and advertising practitioners, industry association leaders, manufacturers and others involved in green industry communications. The 2023 event included various educational sessions, several of which emphasized how companies can engage trade show attendees in a postpandemic world.

Attendees of the 2023 TOCA meeting certainly took advantage of being together in person, with networking opportunities and excursions dispersed between the educational sessions.

Throughout the three-day event, attendees had the chance to

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