2014 Alumni Magazine Greenlee School of Journalism & Communication Iowa State University
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Greenlee School of Journalism and Communication www.greenlee.iastate.edu
The Greenlee School is a top communications program, which offers our students a second-to-none adventure from day one. In the classroom, students learn the latest communication trends and methods using the latest technology. They then practice what they learn through work at student media and involvement in professional organizations. As one of the longest continously-accredited journalism programs in the nation, our distinguished alumni base demonstrates the value of a Greenlee degree. Get connected with Greenlee’s social media channels and share what made your Greenlee experience special.
@ISU_GSJC facebook.com/ GreenleeSchool
Contents
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Director’s Letter Michael Bugeja shares the School’s recent successes and looks to continue its upward trajectory. Bilingual Guide International students worked with Daily staff members to produce a firstof-its-kind orientation guide. Print Optimism Rick Green shared his confidence in the future of print newspapers during the 2014 Chamberlin Lecture. Leaving a Legacy Greenlee celebrates the careers of Dick Doak and John Thomas. New Faces Meet the faculty and staff — all 9 of them — who joined the GSJC team.
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Multimedia Newsroom To keep up with class needs the Reading Room has gone digital. Major Increase Greenlee leads the College of Liberal Arts and Sciences in enrollment. Jump-Start Greenlee is connecting students with internship opportunities through its own career fair. Faculty & Staff Read the latest from the awardwinning Greenlee team.
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Features MAPping the Future In its 11th year, the Meredith Apprentice Program continues to shape students’ careers. Back from the Brink As the Iowa State Daily celebrates its 125-year anniversary, one of its most successful alumni is back leading the organization into the digital age.
Alumni Class Notes Read the latest from your fellow alumni and former faculty. Passages Obituaries Legend Lost A tribute to one of Greenlee’s greatest, Wayne Davis.
photos by IAN JAMIESON & MATT WETTENGEL
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Year in Review
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Contributors EDITOR IN CHIEF Matt Wettengel Communications/Media Specialist DESIGNERS Emily Ames senior in graphic design Barbra Blecker senior in graphic design PHOTOGRAPHERS Brian Achenbach senior in JL MC Dennis Chamberlin associate professor Ian Jamieson freshman in computer engineering Mumbi Kasumba senior in JL MC Kelby Wingert senior in JL MC WRITERS Dalton Bergan sophomore in advertising Tisa Tollenaar junior in JL MC Tedi Mathis senior in JL MC Chris Wolff junior in JL MC JL MC 344 STUDENTS Top Photo (front row): Meredith Whitlock, Courtney Brownsworth, Lauren Hibbert and Maggie McGinity. Back row: Brandon Friederich, Charlie O’Brien, Beau Berkley, Meghan Johnson and Megan Swindell: Missing: Ryan Anderson, Lauren Lee, Rahemma Mayfield and Beth Paulson Bottom Photo (front row): Erin Malloy, Bailey McGrath, Lissa Villa and Nicole Presley. Second row: Matt Rezab, Coreen Robinson, Megan Guerrero, Mariah Wellman, Kelby Wingert and Kiana Roppe. Back row: Michael Randleman, Jessica Tull, Sam Thompson and Stephen Koenigsfeld. Missing: Caitlin Farmer and Melissa Garrett SPECIAL THANKS TO Deb Gibson senior lecturer Alyssa Rutt program coordinator
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Contributors
Year in Review Director’s Letter
Director’s Letter: Telling Our Story MICHAEL BUGEJA, director
photo by MATT WETTENGEL
The tone of our 2014-15 academic year was set on August 6 at the Montreal convention of the Association for Education in Journalism and Communication: We stole the show. How? We had a story to tell about our decade-long efforts to promote equity and diversity. The Greenlee School not only is considered one of the top accredited programs in the country; we are also seen as collegial, multicultural, ethical, dedicated, and inclusive. It is time to spread the news. This is a gift that we have given to ourselves, a climate that elevates the interests of the School over individual interests in service to the state of Iowa, our students and alumni. We have created a model workplace. Now we must continue to work every day to maintain it by doing what we professed in our AEJMC speech: • Embrace each other’s successes, as if they were your own. • Value colleagues for their contributions rather than for their titles or rank. • Do not elevate one type of experience, research or degree over another. • Expose students to viewpoints that challenge social and political beliefs. • Promote equity and diversity in all of your interactions. These tenets are seamlessly interwoven in our website, social media, emails, texts, classrooms, faculty meetings and, lest we forget, “Good News from Greenlee.” We have an archive of that news on our home page, documenting our productivity and achievements which, over time, distinguished our School, culminating in four successive, positive external evaluations in the past decade—two program reviews for the Board of Regents and two re-accreditations from the Accrediting Council on Education in Journalism and Mass Communications. As a result, several Internet search engines and educational portals have ranked the Greenlee School among the best communication programs in the country. We must embrace that accolade in our classrooms, scholarship and interactions with current and prospective students, parents and families, alumni and benefactors, and collaborators and accreditors. We must tell our story and what we offer to our constituents, a true celebration of multicultural learning, critical thinking, ethical decision-making, technical prowess, and potent research. In framing these messages, the Greenlee School Advisory Council and constituents challenged us to develop proof points to justify our ranking in the discipline. This was a great
“We must tell our story and what we offer to our constituents, a true celebration of multicultural learning, critical thinking, ethical decision-making, technical prowess, and potent research.” exercise, and we learned much about our standing. For instance, the Greenlee School is one of eight accredited schools within a public, land-grant, Research 1, AAU (American Association of Universities) institution. We are the only accredited program housed within an institution of science and technology. Our required 400-hour internships (the most rigorous in the country), scholarships (some $150,000 annually), placements (near 100%), successful alumni (captains of industry) and accreditation(continuous) also distinguish us. Moreover, we were among the first in the nation to publicize a transparency page to show graduation, retention and placement rates along with other metrics. Now all accredited programs must follow Greenlee’s lead. The future also looks bright. Our academic advisers, student ambassadors, Advisory Council leadership and public relations instructors are to be complimented on the huge success of our PR degree. Already we have more than 200 PR majors, and the influx has not in any way affected our increasing enrollments in advertising (227 majors) and journalism (376 majors). We’re the largest unit in the College of Liberal Arts and Sciences and the ninth largest at Iowa State.
Add to the above achievements of employees our soaring enrollment, near-100% placement rate, $6-million endowments, corporate partnerships, alumni success, state-of-the-art technology, and so many other features that not only underscore our top-program status but also prepare us for yet another re-accreditation. Re-accreditation is one of our hallmarks and the most important fact of our top-program status because it bestows national recognition. We will be working on our re-accreditation self-study in the months to come. We will send that off in the summer of 2015, with a site visit shortly thereafter. Our efforts now will resound for decades to come. Faculty, staff, students, alumni and friends are responsible for our upward trajectory. Tell our story. Share our message. You have a leading role. To read Bugeja’s full State of the School, visit: www.greenlee.iastate.edu/DirectorsLetter
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Year in Review Bilingual Guide
Greenlee Earns Natinonal Equity & Diversity Award The Greenlee School of Journalism and Communication was selected for the 2014 Equity and Diversity Award presented by the Association for Education in Journalism and Mass Communication. The award recognizes journalism and mass communication academic programs working toward measurable success in increasing equity and diversity. The award was presented in August at the keynote session of the annual AEJMC conference in Montreal. Elizabeth Toth, AEJMC president and professor at the Department of Communication at the University of Maryland, will visit campus April 9 to present the award before the semiannual Futures Forum. Director Michael Bugeja, credited efforts by faculty, staff, alumni and the College of Liberal Arts and Sciences for the School’s noteworthy distinction. The School’s Diversity Committee—chair Raluca Cozma and members Joel Geske, Tracy Lucht and Jason Wiegand—prepared the application. “Their leadership, not only in committee but in helping to establish the culture of the School, was a chief reason for our program earning the award, says Bugeja. “The key is to establish an inclusive, collegial environment to which all personnel contribute. Morale is a factor in any diversity initiative. Rather than focus on perceived shortcomings, we celebrate our successes and are transparent in everything we do. Once that celebratory atmosphere is established, it must be maintained so that everyone—from prospective students to alumni benefactors—feel part of something larger than themselves.”
Greenlee Students Create Bilingual Guide Story by MATT WETTENGEL Photos by BRIAN ACHENBACH The first time Jiahong “Ceci” Du found herself in Ames was just a couple of days before the start of her freshman year at Iowa State. Like many international students, Du had only seen pictures of Iowa State and Ames online before deciding to move half a world away, from Shenyang, China. Though she spoke English and had done research, everything about Ames, Iowa, felt foreign. “Without the help of your friends and family, you come here alone and you just feel isolated,” says Du. “Even though a lot of people kind of smile at you and want to help you, you feel like you never belong here.” After a semester as a design student, Du realized that she had a passion for advertising and found a home in the Greenlee School. As life in Ames became more comfortable, she started working at the Iowa State Daily as a photographer and designer. Getting involved outside of the classroom can be a hard sell for international students. “The idea of clubs isn’t something you run into, especially in Asia, because they’re so focused on their studies and grades,” says Jay Newell, associate professor and Du’s adviser. For Du, extracurricular involvement helped her develop a deeper connection to Ames and find other professional interests, in photography and journalism. Going into her final semesters at Iowa State, Du wanted to do something to help make other Chinese students’ transition to living in Ames easier. With Chinese students making up just under half of the international student population at
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Iowa State, Du found an opportunity in the Iowa State Daily’s annual International Student Orientation Guide. Du and Newell pitched the idea for a bilingual version of the guide to Laura Widmer, then CEO of the Daily, who was immediately on board. With a green light, Du first approached the project like an advertising question— conducting market research through Chinese social media sites to find what information Chinese students planning to attend Iowa State wanted to know. The responses ran the gamut, from where to get a haircut or buy a car to how to get an internship or meet with an adviser. Du worked to accommodate as many requests as possible, while drawing from her own experiences. “[The guide] is just the things you wish somebody could tell you when you go somewhere new,” says Du. “I wish I would have known all the things in my guide.” Working throughout the summer, Du and other Daily staff members produced two publications in one. One half is written in English and features western-style layout and design. The other features the same content, which was translated into Mandarin Chinese by Greenlee graduate students, and an eastern-style design scheme. “From an educational standpoint, it’s really interesting what’s going on,” Newell says. “These sorts of things make for a more welcoming environment for international students, but also help our U.S. students experience ways of understanding with diverse populations.” The publication, a first of its kind from a college media outlet, is a great representation of Greenlee students’ service to the Iowa State and Ames community.
Year in Review Chamberlin Lecturer
“Yes, Iowa, There is a Future for Newspapers”
Former Register publisher shares optimism for print editions Story by DALTON BERGAN Photo by MUMBI KASUMBA Rick Green, president and publisher of The Des Moines Register, gave the eighth annual Chamberlin Lecture on Sept. 16, titled, “Yes, Iowa, there is a Future for Newspapers.” Green’s lecture focused on his optimism for the future of the print industry. Green shared his belief that, although the media world is constantly evolving, there will always be a place for physical newspapers, though the institutions will have to adapt. “Change is a mandate,” Green said. “If you are in this school; if you are studying this business, or anything related to communications, be prepared…it’s non-negotiable.”
Green believes print newspapers will always serve a purpose and accommodate a specific audience in a way that no other media can. “Do I see print going away any time soon?” Green asked aloud. “No, I don’t. I’ll be real honest with you. Print, I’m convinced, is a staple.” Green observed that many news sources today care more about being the first to get information than they do about ensuring its accuracy or weighing its relevance. He emphasized that, above all else, getting factually accurate and significant content is what matters most in the news industry. At the heart of successful media operations is content, a statement he summed up in just three words: “content is king.”
Green reassured the audience that the journalism industry is alive and well and that if students have the ability to produce valuable content and passion for what they are doing, they will be able to find jobs upon graduating. He concluded his lecture by verbalizing its essence: “There is a future for newspapers, and it’s a bright one.” “Civic engagement is essential to life in Iowa, life in the Midwest and life anywhere in the country,” said Green following his lecture. “Newspapers, I think, play an integral role in shaping and accelerating those conversations that are really important in democracy.” To watch Green’s lecture, visit: http://www.c-span.org/video/?321527-1/ future-newspapers-politics
Witherspoon Recognized for First Amendment Dedication Story by MATT WETTENGEL Photo by DENNIS CHAMBERLIN If he could talk as fast as he thinks, nobody would be able to understand Mark Witherspoon. The fast-talking Texan not only personifies the First Amendment, but has taught it and its importance to Iowa State students since 1999, when he became the editorial adviser of the Iowa State Daily. Spoon, as he’s affectionately known in Hamilton Hall, has organized the School’s annual First Amendment Day celebration, which promotes the First Amendment and the freedoms it protects, since 2003. Spoon was awarded the Louis E. Inglehart First Amendment Award at the College Media
Advisers’ national convention last October for his “extraordinary, long-term contributions in support of the First Amendment.” This award is the second Witherspoon has been awarded with Inglehart’s name. He was awarded the Society of College Journalists’ Louis Inglehart Freedom of Expression Award in 2013. “All I really care about is the students and making sure they’re succeeding, but if there’s one award I would care about winning, it’s one with Louis Inglehart’s name on it,” says Witherspoon. “Winning back-to-back Louie Inglehart awards is like the greatest thing that could happen to me, if you’re counting awards.”
Witherspoon and Gene Policinski, COO of the Newseum, both received Louis Inglehart awards at the 2014 ACP/CMA National College Media Convention in Philadelphia.
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Year in Review Retirement
A Fond Farewell to Thomas and Doak by BEAU BERKLEY
This will be the second year in a row that Greenlee faculty and staff say goodbye to a retiring teacher.
Greenlee lecturer John Thomas has taught students how to use their creative minds and build what they saw in their heads for the past nine years. But for the past nine years, John Thomas also has had a two-and-a-half-hour commute – each way. Thomas and his wife moved to Iowa City from Newton in 2004 to be closer to their sons and grandchildren. Thomas retired from Maytag Corp. in 2004, after which he decided to try his hand at teaching. He wrote to several universities expressing his interest in teaching but did not hear back from any. As his house was being built in Iowa City, Thomas got a call from Iowa State and accepted a job at the Greenlee School. This semester, Thomas departs from his house at 5 a.m. so he can get to work in time to prep for his first class at 9:30 a.m. He and his wife still own a house in Newton, so Thomas stays there during the week and then heads back to Iowa City on Thursday mornings.
JOHN THOMAS
DICK DOAK
After nine years, Thomas says the commute has become too much for him and he has decided to retire from teaching at Iowa State, but that doesn’t mean teaching is ruled out for the future. When Thomas leaves Hamilton Hall for the final time this spring, he says he will miss being able to open his students to a world of creativity. “I teach a creative seminar, which started out as being only a seminar for 15 students,” Thomas says. “I now have 86 this semester. We create wild and wonderful things, people make things, we do projects and it’s just a lot of fun.”
Richard Doak, a 1962 journalism graduate, began teaching in 2007 after retiring from The Des Moines Register, with more than 40 years under his belt. While at the Register, Doak worked as a reporter, business editor, editorial writer, editorial-page editor and columnist. In 2007, the Greenlee School awarded him its James W. Schwartz Award for Distinguished Service to Journalism and Communication. While Doak might not be at the Greenlee School anymore, he still teaches an Iowa history course for Simpson College on its Des Moines campus once a week. Teaching journalism and teaching history might seem like to very different things, but to Doak, who earned his master’s degree in history from Iowa State in 1964, the differences are subtle. “History is more lecture-style teaching and teaching journalism is more interactive,” Doak says. “I’ve always liked interacting with my students.”
Futures Forum takes on gender inequality Four Greenlee alumni and one ISU professor sat on a panel for the School’s Futures Forum, which addressed the question “Does your career depend on your gender?” Panelists included Janette Larkin, ‘76, publisher of the Business Publications Corporation, Inc.; Doug Spong, ‘81, president of Spong PR; Jolene Stevens, ‘61, Farm News staff writer and freelancer; Kathie Obradovich, ‘87, political columnist for The Des Moines Register; and Dr. Gloria Jones Johnson, ISU sociology professor. For coverage and video of the forum, visit: www.greenlee.iastate.edu/FF14
ISU Timeline by KELBY WINGERT
Feb 20
March 15
Winter Wonderland
Big 12 Champions
ISU canceled afternoon classes because of a blizzard warning in the area. Many students took advantage of the snowfall to build igloos, have snowball fights and go sledding at the Knoll.
The Iowa State men’s basketball team won the Phillips 66 Big 12 Championship for the second time ever in Kansas City. After defeating Kansas State 91-85 on March 13 and Kansas 94-83 on March 14, the Cyclones took on Baylor in Iowa State’s first final-round appearance since 2000. ISU defeated Baylor 74-65.
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New Faculty & Staff
Year in Review New Faculty & Staff
photos by MUMBI KASUMBA & MATT WETTENGEL enjoyed helping students transition into a new environment. Today, Rutt continues to improve students’ experiences at the Greenlee School as a program coordinator.
Alyssa Rutt
PROGRAM COORDINATOR by BAILEY MCGRATH From volunteering as a “welcome wolf” in elementary school to working as a Cyclone Aide in college, Alyssa Rutt has always
After graduating with a technical communications degree from Iowa State in 2012, Rutt headed to graduate school at the University of Kansas, where she also worked as an academic adviser. She enjoyed it, but knew she needed a career that constantly challenged her. She immersed herself in more project work with assessing student work outcomes and event planning. Rutt could always be found wearing cardinal and gold on game days while studying at the University of Kansas. Knowing she wanted to be back in Cyclone territory, she actively stalked the Iowa State job board. When a position at the Greenlee School popped up, she was eager to apply.
After graduating with her master’s degree in May 2014, Rutt had a quick turn around and started her new position just two days later. Rutt was already familiar with the Greenlee School after taking plenty of journalism courses in college, but has enjoyed getting more acclimated with the school, staff and students. Rutt’s graduate work has proved to be helpful during her time at Greenlee. She has been working with Director Michael Bugeja on preparing the Greenlee School’s report for its upcoming re-accreditation review. Rutt also works in collaboration with other faculty and staff to plan events, including the Futures Forum and Chamberlin Lecture. As a season football ticket holder, Rutt is happy to be back cheering on the Cyclones while getting to do what she’s always loved— coordinating events and helping students succeed.
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Andrew Pritchard
Greenlee School tries to balance both aspects of professorship, and he enjoys the academic side of journalism because “thinking about big questions is encouraged.” Getting the chance to work on more long-term projects, as opposed to turning out news daily, gives him the opportunity to think about why journalists do what they do and how the profession fits into the changes of society and the media.
ASSISTANT PROFESSOR by GREG ZWIERS
Andrew Pritchard practically fell into journalism. As a senior in high school, he unknowingly signed up for a journalism class, which would be his only formal training in journalism though he worked for multiple professional newspapers. Pritchard currently teaches beginning reporting and writing, and beginning in the spring he will teach media law. Prior to joining the Greenlee family, he taught at North Dakota State University. During his undergraduate career, he wrote for his college newspaper because it was something he enjoyed. He later got a job writing for a local newspaper to earn some extra money while attending law school. “That was one of the things that a lot of friends I had in law school said… ‘You should see
your face when you talk about the paper,’” Pritchard recalls. “It ended up just that I liked it so much, I liked the environment of it, I liked the energy of it, I liked the sense that I could see that what I was doing made a difference, not in some abstract way, but tomorrow morning this is going to have an effect on people.” Pritchard feels Iowa State is a place where he can experience a good balance of research and teaching. He said he likes the way the
“So you get to ask big questions and think about big ideas in a way that just isn’t possible when you’re trying to hit deadline after deadline,” Pritchard says. He hopes to include a bit of the big picture into his first law class this spring. He wants the course to be rigorous, so that students really understand communication law, but plans to incorporate discussions about how and why the law has evolved over time. “At some point there is a method to the madness, but it’s not always where you expect to look for it,” Pritchard said.
March 20 Campustown renovations begin After years of debate surrounding Campustown redevelopment, ground was finally broken on the first of three projects that are now underway. Kingland Systems began its $20 million building on the east corner of Lincoln Way and Welch Avenue, where CVS/Pharmacy and Iowa State University will be tenants. Two large housing and retail buildings are also being built just down Lincoln Way, where both the First National Bank building and the Campus Book Store once stood, near Lynn Avenue.
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Year in Review New Faculty & Staff Bret Voorhees didn’t take the normal road to Greenlee School lecturer, but who does anymore in this business? Voorhees, who teaches research in public relations and advertising at Greenlee, has built a résumé of projects ranging from TV broadcast to coordinating the Pope’s Iowa visit in 1979. During his time in the journalism business, Voorhees has watched the industry transform.
Bret Voorhees LECTURER
by STEPHEN KOENIGSFELD
“When I started, especially in television, news was seen as a public affairs requirement to keep your programing,” Voorhees said. “Over 40 years, that’s been transformed now to the news being a major revenue source.” Vorhees’ role as bureau chief of Iowa’s Homeland Security and Emergency Management operation for 11 years is among his most well known.
He also worked 11 years in public relations for the Iowa Lottery, and four years as marketing and communications director for Iowa Workforce Development. And yet, his most memorable career experience was purely papal. In 1979, the Des Moines Catholic Diocese began organizing Pope John Paul II’s visit to Living History Farms. But when the enormity of the event became overwhelming, Voorhees and the airport press coordination team moved in to “save the day.” “They knew about my press experience so they got me involved on the press side,” Voorhees said. “Gen. Tommy Thompson of the National Guard came in with his planners and started setting up objectives. It was interesting to watch local, national and international media set up and be a part of that process.”
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Jan Boyles’ résumé does not reflect her age. The West Virginia native is barely past her 20s (“but I feel old!” she laughed), and she’s already earned paychecks from entities as varied as the Pew Research Center and NASA. She chalks it up to a work ethic instilled in her by her parents. “I was pretty driven,” she admitted about her undergraduate years. “I was very, ‘I’m gonna finish college as soon as I can and push on to the next thing.’”
Jan Boyles
ASSISTANT PROFESSOR by JESSICA TULL
And that’s a perfect mindset for someone who approaches life as a “journey of exploration.” Boyles, who signs herself breezily as “Dr. Jan,” is a 2014 presidential hire for the big data initiative at the Greenlee School. The position is a perfect fit for Boyles’ research in computational journalism at American University, where she earned her Ph.D. in May. She taught a course in communication and technological change in the fall, which she described as covering the way that technology
has been “revolutionizing the way that news reporting and news production happens.” But before she had any plans to pursue a Ph.D. and head up a classroom, Boyles worked as the director of advising at West Virginia University’s school of journalism. She’s taken that mentoring mindset with her into the classroom, and it’s paying dividends. At least once a week, she receives emails from past students checking in about accomplishments or looking for advice on future career moves. Seeing her former students achieve success in their careers is intensely satisfying for her. “It’s the best return on investment for my time,” she said. While it’s been a winding road that led her to Iowa State, Boyles claimed it only took one campus visit to ISU and the Ames area to know it was the right place for her. “I kind of had that feeling that this is home,” she said.
April 8
Summer 2014
Riot during Veishea
Jack Trice end zone construction begins
A violent disturbance in Campustown left one student in the hospital and changed the fate of Veishea forever. The riot began when individuals flipped a car on Welch Avenue and a short time later, another car was flipped on Stanton Avenue. Rioters threw beer bottles and other objects onto Welch and at police cars and tore down a light pole, injuring a student as it came down. In a press conference on April 9, President Steven Leath announced he was suspending all Veishea activities as of 5 p.m. that night.
A $60 million construction project began on the south end of Jack Trice Stadium, which will enclose the south end zone. The project, slated to be finished by August 2015, will raise the stadium’s capacity from 56,800 to 61,000 and make Jack Trice the third-largest stadium in the Big 12 Conference.
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Year in Review New Faculty & Staff
Lisa Munger-Oakes LECTURER
by ERIN MALLOY Lisa Munger-Oakes traded riding on camels, climbing up the Egyptian pyramids and interviewing the head of Al Jazeera for starting a family in Ames, Iowa, and making Greenlee her new source of excitement. After Munger-Oakes completed her undergraduate degree in political science at Texas Christian University, she spent eight years in Washington, D.C., running political campaigns for an interest group. MungerOakes eventually decided to move back home to Nebraska to earn her master’s degree in PR at the University of Nebraska-Lincoln. Munger-Oakes took her first journalism class as a graduate student, and by the end of her first semester, Munger-Oakes knew she wanted to be a reporter. “I left the whole idea of doing PR behind,” Munger-Oakes says. “I loved the opportunity to go out and be able to interview people where they were and to be exposed to people and populations that I wouldn’t have the opportunity to talk to in my daily life.” Right after school, Munger-Oakes received a fellowship through the Carnegie Foundation for the Advancement of Teaching and went to Egypt and Qatar to work on several reporting projects with the help of an Egyptian woman who would translate Arabic for Munger-Oakes. Munger-Oakes had the opportunity to interview members of the Palestinian Embassy and officials with the Muslim Brotherhood right before the Arab Spring. Munger-Oakes describes her time in the Middle East as her best learning experience. “You have to learn to navigate the culture as well as still find sources like you would in an American context, be able to contextualize your stories and understand a different political landscape than what I’d ever had to do here,” Munger-Oakes says.
There were also moments where not understanding the cultural context was challenging. For one article, Munger-Oakes and several others took a bus to a ghettoized area of Cairo called Garbage City. On their way, Egyptian secret police pulled them over and came onto the bus with military assault rifles to look at their passports.
unique to my teaching experience,” MungerOakes says. “It’s what makes the job energizing.”
“I didn’t know what was happening, because I didn’t speak Arabic,” Munger-Oakes says. “It was intimidating.”
“Being a mom is hard no matter your situation, but to have these babies and to be doing what we’re doing now is fantastic,” Munger-Oakes says. “There aren’t people boarding my bus with assault rifles here, but that’s fine. I’m fine with a little less excitement.”
After coming back to the United States, Munger-Oakes met her husband—who is on the music faculty at ISU—and started teaching at ISU in the spring of 2014. “He’d always loved his Iowa State experience, so I was hoping to be able to work at Iowa State,” Munger-Oakes says. Before coming to Iowa State, she taught intercultural communication at a couple community colleges and Drake. “The enthusiasm, skill level and integrity of the students at Iowa State is really heartening and
Summer 2014
July 26
Ames celebrates sesquicentennial
Solar Car Race
Ames celebrated its 150th anniversary over the summer. July 3, the sesquicentennial celebration kicked off with an Ames Municipal Band concert, barbecue and fireworks at Reiman Gardens. The celebration continued July 4-5 at the Main Street Cultural District. Dinkey Day, celebrating the train that connected ISU’s campus with the City of Ames, was held Sept. 26 in Campustown.
Munger-Oakes and her husband had twins in July of 2014, and she describes being a mother as her current challenge and excitement.
The Iowa State solar car team, Team PrISUm, placed third in the American Solar Challenge cross-country road race. The team spent the past two years planning, designing and building its new solar car, Phaeton, to compete in the Formula Sun Grand Prix in Austin, Texas, to qualify for the ASC race. The race started in Austin and ended in Minneapolis, with a checkpoint stop in Ames on July 26.
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Year in Review New Faculty & Staff “There’s so much need for internships now and I really do feel like I’m helping students on their journey to being professionals,” said Probasco-Sowers. “Students need to think about internships as this is the beginning of their professional career.”
Juli Probasco-Sowers INTERNSHIP COORDINATOR by BETH PAULSON As the new internship coordinator for the Greenlee School, Juli Probasco-Sowers is counting on her more than 30 years of journalism experience to help students find their career paths.
Probasco-Sowers works on strengthening the relationships with employers for whom students have interned in the past, to both retain and expand on those opportunities. She also is creating more informational tools to help students find appealing internships. “It’s still students’ responsibilities to find their own internships,” said Probasco-Sowers. “But we want to do whatever we can to help with that. I think Greenlee has such a good reputation and there are companies out there hungry for good interns.” The Drake University alumna has worked in editing, reporting, freelance writing, public information, teaching and research before
coming to Greenlee. Probasco-Sowers has worked for multiple publications in her career, including 15 years with The Des Moines Register as an editor, reporter and outdoor writer, and more than 13 years as a reporter, photographer and editor of The Perry Chief, the newspaper in Perry, Iowa, where she lives with her husband. Over the years, she has won numerous awards for her writing and work as an editor. Prior to joining the Greenlee staff, ProbascoSowers spent a year teaching journalism and communication classes and serving as the student newspaper adviser at Grand View University. She was also an adjunct professor at Drake University for 14 years. “The people here are just wonderful to work with,” said Probasco-Sowers. “They’re all enthusiastic about what they do and they have the students’ best interests at heart.”
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Loran Lewis
teach and do some research always appealed to me,” Lewis said.
LECTURER
While teaching classes in multimedia production, intermediate reporting and public affairs reporting at Iowa State, Lewis will be conducting research in newspaper economics. He said he believes the emphasis that corporately-owned newspapers put on making money can be detrimental to newspapers.
by BRANDON FRIEDERICH “It’s the simple stories that stay with you. You start pulling for the people you interview if they’re going through tough times. Those are more memorable than the major events.” This insight into newspaper reporting is a perfect example of the type of information students can expect to learn from one of the Greenlee School’s new lecturers. Loran Lewis, Ph.D., is a well-rounded journalist and professor with years of experience in the journalism industry. He’s worked as a newspaper reporter, copy editor and editorin-chief at multiple publications around the country and taught at Wilkes University in Pennsylvania and at California State University Stanislaus.
After seeing an online ad for a teaching position as Iowa State, Lewis decided to move from Wilkes to Ames so that he could focus more on researching newspapers while working in a university setting. “I’ve always liked college; my undergrad years were my favorite and the idea of being able to
“When corporations start taking over, there tends to be more of an emphasis on the bottom line and paying out to shareholders, which leads to cutbacks in staff,” Lewis explained. “The content of the newspaper then suffers, and readership declines.” By shifting to a newspaper industry in which employees own the publications, there would be more of an emphasis on serving the public, Lewis added.
August 7
September 10
Veishea retired
Continued growth
ISU President Steven Leath announced his decision to discontinue Veishea and retire the name as a result of the incidents that happened on the night of April 8. Veishea was a 92-year-old tradition.
Iowa State started off another year of record enrollment with 34,732 students, a 4.5 percent increase over 2013. The freshman class alone includes 6,041 students. This is the sixth year of record enrollment at ISU, with students from every Iowa county, every U.S. state and more than 100 countries. “It’s an exciting time to be at Iowa State,” said President Steven Leath.
Greenlee Glimpse 2014 | 12
Year in Review New Faculty & Staff After graduating in May 2013, Wettengel returned home to Crescent, Iowa, and did the “manual labor thing” at his father’s gutter company and bartended on the side. It was around then he decided he needed to kick-start his career. “My old roommate loves to troll the university job boards,” Wettengel said. “He told me [the Greenlee School was] hiring a full-time communications specialist, so I applied.”
Matt Wettengel
COMMUNICATIONS SPECIALIST by MATT REZAB What is it like to go from Greenlee student to Greenlee staff in just over a year? “It’s pretty weird,” according to Matt Wettengel. Wettengel didn’t see himself returning to Iowa State as quickly as he has, but fate and necessity stepped in to bring him back.
Wettengel isn’t exactly new to the job. While studying as an undergraduate, he worked part time for the Greenlee School learning communication and media skills. “I sort of already knew the job,” Wettengel said. “I knew there would be more responsibility in a full-time position, but I also knew I could do the job.”
As Greenlee’s communications and media specialist, Wettengel spends most of his time telling stories. According to him, it’s a bit of an ironic position. “We’re a school that teaches students how to communicate,” Wettengel said. “But we have not done a very good job communicating to the public the amazing things our students and faculty are doing.” Wettengel said he spends his time getting word out about the Greenlee School to potential students, current students and alumni. “It seems like I do a little bit of everything,” he said. The rest of Wettengel’s time is spent working on this very publication. He is in charge of producing the Greenlee Glimpse, with assistance from students who work for the Greenlee Communications Team.
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Su Jung Kim
University in South Korea in 2002 and 2005, respectively. She then went on to earn her PhD in media, technology and society from Northwestern University in Evanston, Ill., in 2011, followed by a three-year stint as a postdoctoral research associate at Northwestern.
ASSISTANT PROFESSOR by KIANA ROPPE As a young girl, Su Jung Kim often found herself perched in front of the TV watching episodes of “The Wonder Years” (known as “Kevin is 13” in her home of South Korea). “I watched a lot of TV,” admits Kim. “My mom was really worried.”
While searching for her first faculty appointment, Kim was intrigued by what she heard about both Iowa State and the state itself.
Today, Kim is a new Greenlee School assistant professor whose research focuses on studying audience behavior across platforms: TV, the Internet and mobile phones. She also studies how different types of word-of-mouth influence company-customer relationships, as well as customer use and engagement with mobile apps.
analytics. Specifically, Kim instructs students on how to collect and analyze both qualitative and quantitative data regarding mobile phone use and customer opinions—an area of study that grew naturally from her longtime love of TV.
Her teaching load to date has included a course she created on data and audience
Kim received both her bachelor’s degree and her master’s degree from Seoul National
“All I’ve heard about Iowa is good corn, good meat and nice people,” Kim says. Since moving to Ames, Kim has started taking Zumba classes at Ames Racquet and Fitness and enjoys walking around campus and checking out the local farmers’ market. “I also like to go to Hy-Vees,” Kim says with a laugh. “We didn’t have 24-hour supermarkets in Evanston.”
September 13
September 16
Cyclones beat Iowa 20-17
University Innovation Alliance
Cole Netten, junior in advertising, kicked the Iowa State Football team to its first win of the season with a winning field goal that almost wasn’t. Netten missed his first field goal attempt, but it came after a last-minute timeout called by Iowa coach Kirk Ferentz. His second attempt sailed straight through the goal posts, which put the Cyclones ahead of the Hawkeyes by three points with two seconds left in the game — a definite highlight in the team’s season.
Iowa State announced the formation of the University Innovation Alliance. The alliance is a collaboration between ISU and 10 other public research universities, which will produce innovative programs designed to help more students complete college — especially first-generation college students.
Greenlee Glimpse 2014 | 13
Year in Review Multimedia Newsroom
Building a Multimedia Newsroom by MEGAN GUERRERO photos by MATT WETTENGEL Hamilton Hall 171 used to be lined with shelves of newspapers, books and magazines and anchored by chairs with matching iPads. It was quiet, punctuated only by the clicking of an iMac keyboard and the occasional sigh of a befuddled student. Now, the room’s vibes shake. “Jeff, where’s the package?” a student barks. “We’re on air.” Hamilton Hall 171 has been revamped into a multimedia newsroom and is now home to ISUtv. When 171 was still a reading room, ISUtv taped broadcasts across campus in the Communications Building, a nondescript location hidden between the Armory and Roy J. Carver Co-Lab. The team felt isolated from the rest of Greenlee, and their work was slowed down by unreliable IT support. “We were often left scratching our head,” Raluca Cozma, ISUtv’s faculty adviser, recalls. Faculty campaigned to move the studio to Hamilton. After an equipment change, a renovation from scratch and a few months of hard work, 171 became a combined newsroom and news studio. Along with high-definition equipment, the new space received the help of Greenlee’s in-house IT professional Shane Scherschel, who helps keep everything running smoothly. Christopher Cox, ‘13, spent many hours taping in the Communications Building as a former anchor for ISUtv. The move to Hamilton was a welcome change for Cox and his colleagues.
October 23 Chuck Todd Visits With Student Voters Greenlee graduate student Amanda Atkinson, third from left, was one of five ISU students selected to meet with Chuck Todd, moderator of NBC’s Meet the Press, for a series on young voters leading up to the mid-term election. Todd sat down with students in Hilton Coliseum to discuss voting issues and political viewpoints.
Greenlee Glimpse 2014 | 14
Left: Students film an episode of ISUtv in the Multimedia Newsroom. The newsroom features an in-house studio, which provides convenient access to students and faculty. Right: Jeff Ames, lecturer, monitors students in the studio’s control room during the filming of an episode of ISUtv. Cox believes the new location promotes a sense of unity for the program. Cozma agrees, and credits ISUtv’s increased enrollment to the new location and new opportunities for students interested in electronic media. With the newsroom right in the hub of Hamilton, it becomes alluring to passersby. Freshmen lugging backpacks to the introductory JL MC 110 course are more likely to get involved with ISUtv. “It’s refreshing,” Cozma says, “to have young, untapped talent in the newsroom.” The merged newsroom and news studio mimic a real-world setting. As broadcast grows and shifts, combined multimedia efforts are becoming ubiquitous.
Greenlee lecturer Jeff Ames teaches a video production class in 171. He believes the new room gives students hands-on experience in producing, directing and creating live TV, especially for post-grads. “News operations always have, and always will, want journalists with the skills, ability and knowledge to find stories, write, report and pull broadcasts together,” Ames says. While Room 171 is still a work in progress, Ames, Cozma and Cox are optimistic for the newsroom’s future. “I’m glad we had the funding from our alumni and the college to be able to get the equipment we did. And I know that there are big plans in store for how we can keep moving upward in quality, both of education and in practice,” Cox says.
October 31 Research Friday: Rodney Benson, ‘83 Rodney Benson, ‘83, associate professor of media, culture and communication at New York University, presented the research behind his latest book, “Shaping Immigration News: A French-American Comparison” (Cambridge University Press, 2013). Benson’s book earned him the 2014 Tankard Book Award from the Association for Education in Journalism and Mass Communication.
Year in Review Enrollment
Setting an Enrollment Record by RYAN ANDERSON The Greenlee School of Journalism and Communication has seen enrollment numbers skyrocket the past three years. According to Greenlee School Director Michael Bugeja, undergraduate enrollment has increased from 550 to about 800 in only three academic years. In fall 2014, Greenlee had 840 undergraduate and graduate students enrolled. Bugeja believes this increase is caused mostly by the transparency the School puts forth for its prospective and incoming students. “We take great pains to recruit them,” Bugeja said. He stresses that faculty, staff and Greenlee Ambassadors focus their time and energy on students who have indicated strong interest in Greenlee. Greenlee Ambassadors assist in introducing prospective students and their families to the School through tours of Hamilton Hall, sharing their personal experiences and answering questions. Ambassador Maddy Arnold, junior in journalism and mass communication, tells her tour groups about the culture of the school. “The Greenlee School is centered on doing,” she explained. “Journalism students learn
much more by doing than being lectured and taking exams.” Arnold shares her experiences as a reporter and now managing editor at the Iowa State Daily, showcasing the opportunities Greenlee has to offer and how her classwork and experiences at the Daily help her feel prepared for her professional career. The School’s new public relations major, which was launched in 2013, is another contributing factor in growing enrollment. As of Sept. 10, 190 students were working towards a bachelor of arts in public relations. Greenlee does its best to keep prospective journalism, advertising and public relations students as informed as our current students. Updates on events, awards, programs, metrics of the School and much more are sent to prospects to make them feel a part of Greenlee. According to Bugeja, 1,271 high school students this year have indicated they want to learn more about Iowa State’s journalism program after receiving previous information. “They feel that we care about them,” Bugeja said, adding that this is something Greenlee faculty and staff strive for on a daily basis.
STUDENT BREAKDOWN 24% P R
4% international 31% out-of-state Total Enrolled
793
65% in-state
Enrollment by
MAJOR
47% JL MC
29% ADVRT
PR Major Expands Reach Greenlee’s newest major is growing almost as quickly as the PR industry. According to Barbara Iverson, ‘76, president of financial services at Weber Shandwick and vice chairwoman for the Greenlee School Advisory Council, the public relations industry has been growing for decades. During the past five or six years, the industry has experienced exponential growth. The U.S. Department of Labor estimates the number of public relations managers and specialists in the U.S. will increase 21 percent (more than 68,000 jobs) between 2010 and 2020. “As social media platforms, digital approaches, search engine marketing and search engine optimization have become so important to marketing and communications campaigns, the profession has flourished,” Iverson says. “And as companies and organizations everywhere recognize that their reputation is their biggest asset, they turn to PR firms for counsel, planning, strategy and execution.” Iverson advocated for the public relations major and in October, endowed the School’s student PR professional organization, now known as the Barbara Riedesel Iverson Chapter of the Public Relations Student Society of America. Her gift will support the club’s future activities. The next step for the PR major is certification through the PRSSA’s Certification in Education for Public Relations, or CEPR, program. “I think the bigger benefit of certification in general is that it holds us as faculty accountable for maintaining high standards,” said Erin Wilgenbusch, senior lecturer.
November 13 November 13 Mara Liasson speaks on campus Greenlee students met Mara Liasson, NPR’s national political correspondent and panelist on “FOX News Sunday,” at a question-and-answer session before she delivered a post-election political analysis, titled “What Just Happened? The 2014 Elections and Beyond.” Liasson was ISU’s fall 2014 Mary Louise Smith Chair in Women and Politics and met with Greenlee students before her speech. Greenlee Glimpse 2014 | 15
Year in Review Jump-Start
New Series Jump-Starts Students’ Careers by TISA TOLLENAAR & MATT WETTENGEL photos by MATT WETTENGEL Walking through Hamilton Hall on Wednesday, Oct. 29, it was difficult to distinguish Greenlee students from the School’s faculty and staff. In addition to the nine new professionals who joined Greenlee in 2014, students were dressed to impress the 34 company representatives who were on campus for the first Greenlee School Jump-Start Internship Fair. There was a discernible buzz in Hamilton Hall the morning of the fair, says assistant professor Jan Boyles, one of the new faces in Hamilton Hall as of August. Students were asking faculty members to look over their résumés, what they should expect from the fair and what to say to employers. “There was certainly some positive anxiety among students,” Boyles says. The fair was the culmination of the School’s first Jump-Start series. For those who didn’t wait until the last minute to prepare, the Jump-Start series also included two workshops in the weeks leading up to the internship fair. One session focused on résumés, cover letters and networking and the other was titled “Intern Etiquette 101,” and focused on problems reported from past internship supervisors and common workplace scenarios. Juli Probasco-Sowers, the School’s new internship coordinator, developed the JumpStart series to help prepare students to take on their required 400-hour internships and leave Greenlee as prepared young professionals. Providing students with more tools to find internships was one of her main tasks in her new position. The fair allowed Greenlee students to build connections with local employers, who they may not have considered for job opportunities without having the chance to discuss the positions employers had to offer. “We were very pleased with the number of companies that were excited about coming,” Probasco-Sowers says. “The internship fair and workshops are ultimately meant to help
November 15 ISU Theatre anniversary ISU Theatre celebrated its 100th anniversary with a gala performance by students, faculty and alumni.
Greenlee Glimpse 2014 | 16
JUMP-START ATTENDANCE
250 Students 35 Iowa Employers 34 Other ISU Majors
=10 students =Juniors =Seniors =Grad-level =Other
students go out into the real world and get a full-time job. Until students get out there and work they don’t realize how different it is from the classroom, how they can apply what they’ve learned or what else they need to learn before graduating.” Students’ preparations paid off. Employers like Scott Sailor, director of logistics for the Iowa Cubs, left the Greenlee School’s first internship fair impressed. “Students presented themselves well, they all took it seriously, they all asked the right questions and proceeded to judge whether they wanted to pursue something with the Iowa Cubs or if somewhere else might suit their major or career goals better,” says Sailor. Sailor made sure to bring a magazine on his iPad in case he had some downtime, but was pleasantly surprised that he met with
students throughout the entire fair. He left with 47 résumés from students interested in the company’s communications internships. The Iowa Cubs weren’t the only ones who found interest in their positions. Booths for employers like the Des Moines Social Club and Hy-Vee had lines throughout the four-hour fair. Cyndi Pederson, chief operating officer for the Des Moines Social Club, found herself still talking with students as Memorial Union workers dismantled the Great Hall around her. “I visited non-stop with 50 students in 4 hours,” says Pederson. Since the fair, she’s hired eight Greenlee students to assist with promoting the relatively new arts and entertainment venue in downtown Des Moines.
December 12 Research Friday: Lee Rainie Lee Rainie, director of the Pew Research Center’s Internet & American Life Project, presented on his recent book, “Networked: The New Social Operating System,” which he co-wrote with Barry Wellman. Lee’s presentation centered on how personal networks have changed with technology and how the Triple Revolution (rise of social networking, the capacity of broadband and the connectivity of mobile) has altered the way people engage those networks.
Panelists Provide Experienced Perspectives Following the Jump-Start Internship Fair, a panel discussed the importance of internships and answered students’ questions about internships. The panel was made up of Greenlee alumni Danielle West, ‘11, marketing communications consultant at Principal Financial Group, Tara Deering-Hansen, ‘99, corporate communications director at Hy-Vee, as well as Dustin Kass, local content manager at the Dubuque Telegraph-Herald, and Patricia Dietz, ‘82 graduate in speech communication and human resources generalist at Woodward Communications and Greenlee senior Giovanna Rajão, who interned with CNN last spring and summer. The panel highlighted that internships are what students make of them and that keeping an open mind and positive attitude can take students far.
Top: Students meet with employers at the Jump-Start Internship Fair. Bottom: Students participate in workshops leading up to the Fair. Employers weren’t the only ones who were impressed by the Jump-Start Internship Fair. Students like Robert Mercer, senior in advertising, found the inaugural Jump-Start series helpful in preparing for and finding a 400-hour internship. After transferring into Greenlee, Mercer says he was a little overwhelmed by the idea of finding an internship. “When I first started as a Greenlee student, I had no idea where I was going to start looking for internships,” Mercer says. “The series really helped me get going and start up with my portfolio and résumé in the Greenlee School.” After attending both workshops and then the internship fair, Mercer has maintained contact with a couple employers. He’s kept in touch with the Iowa Special Olympics and may intern with them over the summer. He is also planning to schedule a job shadow with the Integer Group this spring.
With the Greenlee School experiencing a 30 percent growth in the last three years, Joel Geske, associate director, says that programs like the Jump-Start series are important, as they assist students in finding quality internships that they can use for their professional internship capstone course. “This is part of a bigger project to make sure we are connecting with the top communication industries in Iowa and making sure our students are well prepared to have the job skills and meet the employment needs for those companies,” Geske said. “We really wanted to have a smaller first-year run to make sure it worked well.” In the future, Geske and Probasco-Sowers hope to expand the fair and bring in employers from larger surrounding cities like Kansas City, Chicago, Minneapolis and Omaha to foster more connections for students outside of Iowa.
If your company would like to participate in future Jump-Start Internship or Job Fairs, please contact: Juli Probasco-Sowers, Internship Coordinator, julip@iastate.edu
“You’re going to make a mistake, you’re not going to know everything, and sometimes you may feel stupid. That’s how it goes,” said Deering-Hansen, who interned with the Omaha World-Herald, The Des Moines Register and the Chicago Tribune as a Greenlee student. DeeringHansen added that this isn’t exclusive to first internships, it’s something she’s found at every new job she’s ever had. Kass emphasized that internships are learning experiences and employers are often looking for unteachable qualities in interns—being hardworking and dependable. Employers can teach the technical skills, he said, if the students come into internships with open minds and are ready to learn. Rajão discussed her experiences with CNN in Atlanta last spring and in Brazil at the World Cup last summer and encouraged students to go for as big of an internship as they want to take on. “If you would have asked me one year ago, I never would have thought I would have interned at CNN,” Rajão said, adding that, “[Students] are the only ones stopping [themselves] from achieving [their] dream internships or dream jobs.” Greenlee Glimpse 2014 | 17
Awards & Accomplishments
Faculty & Staff
by CHARLIE O’BRIEN The Greenlee School and its faculty and staff garnered many achievements in 2014, receiving several awards, promotions and committee appointments. The School received the 2014 Equity and Diversity Award from the Association for Education in Journalism and Mass Communication in August. The award recognizes the School’s progress and innovation in racial, gender and ethnic equality and diversity in the last three years.
Eric ABBOT T professor
Jeff A M ES lecturer
Kris AN GAR AN secretary
Sherry BERGH EFER lecturer
Daniela Dimitrova was promoted to full professor and received the top faculty paper award from the AEJMC’s electronic news division. Her paper, “Framing the 2012 Presidential Election on U.S. Television: Candidates, Issues, and Sources,” focused on the portrayal of politics in the media during the 2012 election. Michael Dahlstrom earned tenure and was promoted to associate professor. Dahlstrom’s focus on research and science communication allows him to pursue unique opportunities. Last fall he traveled to China for the Chinese-American Symposium, where he chaired the Communicating Science to the Public session.
Kathy BOX
Jan BOYLES
Diane BU GE JA
Michael BU GE JA
administrative specialist
assistant professor
senior lecturer
director & professor
Dennis CHA M BERLIN
Raluca COZ M A
Kim CU RELL
Michael DAH LSTROM
Beth HA AG
Dennis Chamberlin, associate professor, and Raluca Cozma, assistant professor, were recognized by the College of Liberal Arts and Sciences for their teaching abilities. Chamberlin received an Outstanding Achievement in Teaching Award and Cozma received an Early Achievement in Teaching Award. Cozma was also appointed head of the AEJMC’s newspaper and online news division, the largest in the organization. Tracy Lucht, assistant professor, received the American Journalism Historians Association’s top faculty paper and Maurine Beasley Award for her paper titled, “Television’s Closet Revolutionary’: Mary Jane Odell and Her Fight for Public Affairs Programming.” Jan Boyles, assistant professor, and Jason Wiegand, academic adviser, received appointments to serve on national committees. Boyles accepted a yearlong position with the Lillian Lodge Kopenhaver Center for the Advancement of Women in Communication. The fellowship is tailored for tenure-track women who are interested in pursuing administrative work later in their careers. Wiegand began a two-year stint with the National Academic Advising Association’s national diversity committee and its regional steering Greenlee Glimpse 2014 |committee. 18
assoc. professor & dir. of undergrad education
assistant professor
account clerk, admin. & grad program secretary
Daniela D I M ITROVA
Joel GESK E
Deb G IBSO N
prof. & dir. of grad education
associate professor & associate director
Meredith professional in residence
associate professor
lecturer
Year in Review Faculty & Staff
Michael I RWI N
assistant professor
Jess HANSEN
academic adviser
lecturer
Tracy LU CHT
assistant professor
Pauli M AYFIELD
Juli PROBASCOSOWERS
Gang HAN
assistant professor
Suman LEE
associate professor
Loran LEWIS
Michael MO R AIN
lecturer
Jay NEWELL
associate professor
Andrew PRITCHARD
graduate assistant
lecturer
Lisa MUNGER-OAKES
assistant professor
Alyssa RUT T
Shane SCH ERSCH EL
Bret VO RH EES
Matt WE T TEN GEL
Jason WI EGAN D
program coordinator
internship coordinator
systems support specialist
Su Jung KIM
lecturer
lecturer
academic adviser
Not Pictured
Brooke Benschoter Andie Dominick Kathie Obradovich John Thomas
Michael WI GTO N
media/communications specialist
lecturer
Brenda Erin WILGENBUSCH WITH ERSPO O N senior lecturer
lecturer
Read monthly updates from Greenlee School faculty members online at: www.greenlee.iastate.edu/news/ achievements.shtml
Greenlee Glimpse 2014 | 19
“Having the opportunity to go into work every couple days, get paid and see your byline in a magazine on a newsstand in the east Ames Hy-Vee was crazy,” — John Lonsdale, ‘13
Tedi Mathis, editorial Better Homes and Gardens Bailey McGrath, editorial SIM — Gardens Group Kelsey Johnston, graphic designer Diabetic Living Emily Elveru, editorial SIM DIY Magazine Alison Clem, graphic design SIM Home Design Becca Muntz, editorial Meredith Xcelerated Marketing Jessica Tull, editorial Kraft Food and Family Lauren Grant, editorial Diabetic Living Greenlee Glimpse 2014 | 20
Features Meredith Apprentice Program
the
experience
The Meredith Apprentice Program has been providing Iowa State students with unforgettable first-hand experiences throughout its 11-year existence. Rachel (Weber) Haugo, ‘07, keeps a binder of her work as an editorial apprentice at Kitchen + Bath Makeovers in her former supervisor’s cubicle at Meredith Corporation’s headquarters in Des Moines. Seven years and four other positions later at Meredith, Haugo is now editor of Kitchen + Bath Makeovers, a position her former supervisor Marie McCartan encouraged her to apply for when McCartan announced her retirement last spring. “It’s kind of funny looking back at it,” Haugo laughs, flipping through the magazine spreads she created as an apprentice seven years ago and commenting on what she would do differently today. Haugo was one of five students in the third year of the Greenlee School’s Meredith Apprentice Program. Since it launched in 2004 (a year after it started at Drake University in Des Moines), 67 MAP students have graduated with résumés boasting an academic year of experience working for one of the top magazine publishers in the nation. Today the joint venture program selects eight ISU students — with three graphic design positions added in 2008 — to work for Meredith departments throughout an academic year. The program was the result of a push by Meredith’s chairman and CEO Steve Lacy to improve the Fortune 500 Company’s internship program.
story & photos by MATT WETTENGEL
Meredith, Drake and Iowa State are the two schools that provide us with the bulk of our graduates,” Slusark says. This made an apprentice program at both schools a logical answer to Lacy’s vision. Throughout the yearlong apprenticeships, students receive unforgettable first-hand experiences working on the publisher’s myriad ventures. Haugo’s 52-page binder, a collection of rejuvenated bathrooms, kitchens and dining areas — considered adjacent spaces and thus acceptable in Kitchen + Bathroom Makeovers — attest to the program’s success, even in its early years. Turning to a purple dining nook, complete with black-and-white furniture and fixtures and wicker chairs, Haugo doesn’t need the notes that detail her contributions to each spread to recall her work. “I produced the whole story as an apprentice, with absolutely zero background in… that,” says Haugo. Dubbed “Fashionably Frugal,” the article highlighted ways to revamp a dining space for under $1,000 and was the first story she researched, wrote and brought to life for the magazine.
Haugo recalls researching the “in” color for spring 2007, going through Meredith’s creative library to find the pieces she wanted to feature, driving a Meredith van to the Minneapolis Ikea store to pick up the spread’s wicker chairs and even grabbing the potted purple flowers from a coworker’s cubicle to use in the photo shoot for the magazine’s spring 2007 issue. The freedom McCartan gave Haugo as an apprentice strongly influenced Haugo’s decision to work in the magazine industry. As a student, she changed her major five times before settling on journalism and mass communication and describes herself as having been “painfully shy.” “Being treated like a regular employee at Meredith made me feel really valued and that I could contribute. It just made me feel comfortable about what I could do,” says Haugo. Like several others before and after her, Haugo gained a professional sense of direction from her apprenticeship experiences, one that led her — and several other former ISU apprentices — back to Meredith after graduating.
Previously, the company only offered a formal summer internship program. Those 10-week internships gave students enough time to acclimate to their roles, but not enough time for them to take on real responsibilities. Lacy envisioned a program where students “could be a contributor to our organization and the success of Meredith and also to get the necessary benefit for their own careers,” says Art Slusark, vice president of corporate communications and government relations for Meredith. “When you look at the editorial side of
Rachel Haugo, ‘07, looks back at her work from her days as an editorial apprentice. Greenlee Glimpse 2014 | 21
Finding his rhythm by DALTON BERGAN Patrick Crowley’s portfolio began like many other Iowa State students’, with clips from the Iowa State Daily and Ethos magazine. Today, it’s grown to include pieces from Kraft Food & Family, Esquire and Guitar World Magazine, among other national titles. Crowley was a sophomore in graphic design when he was accepted as a design apprentice with Kraft Food & Family. “There weren’t many design students that made it over to Greenlee, but I worked for the Iowa State Daily and was told I should apply,” says Crowley. “After my apprenticeship with Kraft was over, I managed to snag a two-year internship with the department that is now known as Meredith Xcelerated Marketing.” Crowley completed another internship with Esquire in New York City before graduating in 2011. After graduating, he moved back to New York hoping to land a job designing for a magazine. After a year working as an associate art director for Endless Vacations Magazine, Crowley found an opportunity to start working in the music world, when he was hired as an associate art director for Guitar World Magazine.
An invaluable experience: Apprentices have been diving into their roles at Meredith since the first class made the 40-minute commute from Ames in 2004. Kelly (Kunkel) Eagle, ‘05, was among the first five to represent the Greenlee School. “To walk into BHG in the very first semester of my senior year of college was intimidating, but the nice thing was that I think everyone was so excited to not only have help on staff, but to be able to share their knowledge,” Eagle says. Eagle’s apprenticeship with Better Homes and Gardens was designed for her to work at several of the magazine’s departments – home design, gardening and features — throughout her year there. Though she worked for student publications at Iowa State, Eagle was fascinated by the realities of the industry she experienced as an apprentice. “It was interesting to go to BHG during the day, a very traditional and broad publication focused towards women, and then come back and write this edgier, kind of snarky, college mag,” Eagle recalls of her experience as an Ethos magazine staff writer. BHG’s approach to its brand and how that shaped its editorial process was a major takeaway for Eagle. To this day, she recalls how amazed she was hearing her editors contemplate whether “she” would find proposed stories interesting — “she” being the magazine’s demographic. “Narrowing down a brand and a scope as big as Better Homes and Gardens to a singular person was the first time I’d ever seen that approach,” Eagle says. “It was like they
knew her personally, like she was their friend and they knew what she would like. Coming at a brand that way was a completely new experience for me, but I think it shaped the way that I think about brands in general.” Throughout MAP’s 11 years at Iowa State, Deb (Solberg) Gibson, ’81, has supervised the university’s apprentices. In her role as the Greenlee School’s Meredith professional-inresidence, Gibson acts as the point person between the university and Meredith editors who supervise ISU apprentices. In monitoring apprentices’ progress throughout each school year, Gibson hears how her students’ lives are changed by these opportunities. “You just get a really good, very realistic taste of the magazine world when you’re a Meredith apprentice,” says Gibson, senior lecturer. “That exposure is just phenomenal and it’s nothing we can replicate in the classroom.” Though apprentices are more qualified than ever, Gibson still observes them growing tremendously throughout their yearlong appointments. In the last decade, Gibson has seen the program go from an under-the-radar opportunity that required heavy recruiting into a highly competitive career starter for Greenlee’s best and brightest. “I think my apprenticeship made all the difference in the world,” says Eagle, who firmly believes that having Better Homes and Gardens on her résumé got her hired at her first post-graduation job with Atlanta Homes & Lifestyles. Eagle’s professional progression shows the value of an apprenticeship. Whether
Today, Crowley is a senior associate art director for Billboard magazine. In this role, Crowley designs pages for the weekly magazine, including features and news sections, or any number of other projects. “My second or third week at the job, they had me design a 12-page package about the 40 most successful people under 40 in the music industry,” said Crowley. “I had three days to design it, so that was a doozy. It turned out really neat though.” Crowley said that his experiences with Meredith greatly helped him in his career. “I have no doubt that my experiences there have shaped who I am as a designer,” Crowley says. “I wouldn’t have been able to get to my dream job without the skills and knowledge I got from Meredith.” Even on the fast track in New York City, Crowley can’t shake his Iowa roots. “I’ve noticed they give me lots of assignments that involve country singers,” says Crowley. “It must be because I’m from Iowa, because my music preferences lean towards Nicki Minaj and Pink.” Greenlee Glimpse 2014 | 22
Left: Bailey McGrath, waters plants in a biOrb Air Terrarium. As the editorial apprentice at SIM Gardens Group, McGrath chose the plants and wrote a blog post about the terrarium. Right: Emily Elveru, reviews photos featuring her hands, after modeling in a photoshoot for an upcoming edition of Do It Yourself Magazine, where she works as an editorial apprentice.
Features Meredith Apprentice Program
Left: Jessica Tull, editoral apprentice at Kraft Food and Family, works in Meredith’s test kitchen. Right: Alison Clem, design apprentice at SIM — Kitchen and Bath Makeovers, matches colors for a spread in the magazine’s upcoming issue. serving on the editorial or digital sides of publications and startups, her expertise has allowed her to work for magazines, startups and currently at LS2 Group, a public relations and marketing agency in Des Moines. John Lonsdale, ‘13, was also a BHG apprentice his senior year. Today he works as an assistant digital editor at MensJournal.com in New York City, a position he landed after working as an assistant editor at Better Homes and Gardens for just over a year after graduating. “Everyone, especially my mentors there, were so incredibly helpful and encouraging and patient. I learned a lot about the publishing process, and I’m still finding so many ways that my apprenticeship helped me prepare for being in this field,” Lonsdale says. “Going to class and working on student publications, you learn a ton. But having the opportunity to go into work every couple days, get paid and see your byline in a magazine on a newsstand in the east Ames Hy-Vee was crazy.”
Apprentice turned advocate by CHRIS WOLFF Toni (Mortensen) Fatka, ‘11, was diagnosed with Type 1 diabetes when she was just 12 years old. Fortunately, Fatka’s positive attitude has allowed her to turn what most people would consider a negative into a positive through a career in communications. “I just wanted to make something good come out of it,” says Fatka. “I thought that I could help other people, because I knew where they were coming from.”
But there’s even more to the MAP experience than writing stories for national titles like Better Homes and Gardens. Apprentices may assist with or model in photo shoots, design pages or web content, taste-test and write recipes, research and test new products or produce content for the web or radio. While this may seem like a lot for students who often take on a full-time course load, Karla Walsh, ‘10, says Meredith’s work culture is a perfect fit for busy apprentices. “I think that all students are treated like equals, with respect, and you’re able to have that work-life balance that I found at other publishing companies you just can’t have,” says Walsh. “Here they value the fact that people have things outside of work and that makes them able to contribute at a higher quality level when they are here, if they have that balance in their life.”
Fatka’s career in diabetes research began while she was a Greenlee student, when she was selected as an editorial apprentice for Diabetic Living Magazine. As an apprentice, Fatka managed the publication’s social media sites and wrote several motivational stories about diabetics and others about living with the disease. Today, Fatka works as a development coordinator for the Juvenile Diabetes Research Foundation. Her work at Meredith and JDRF, has shown h that “there is a certain way to talk about diabetes,” a sometimes-sensitive subject. In her current role, Fatka does everything from local and national marketing, mailing, and managing donor relations for the organization. She has a hand in everything from day-to-day operations to big picture planning for the organization.
Walsh completed an apprenticeship with Meredith Xcelerated Marketing (formerly Meredith Integrated Marketing) her junior year, and was accepted for an internship with the American Society of Magazine Editors in New York City. She was assigned to Fitness magazine, another Meredith title, through ASME, and returned to Fitness as an editorial assistant after graduating. After two years, Walsh wound up back at Meredith headquarters in Des Moines. Today she’s a digital food editor for BHG.com, where she works alongside fellow ISU MAP alumna Sheena Chihak, ’06. “[Apprenticeships are] a great way to get your foot in the door and I think it works out well for the Meredith employees too, to find the people that work well within their group and bring them back if it works out,” Walsh says.
Fatka still freelances for Meredith on occasion and says her time at Meredith allowed her to make valuable connections she’s maintained to this day. “I’ll be talking to a donor and it’ll be someone that I interviewed for a story when I worked at Meredith and little things like that that really help,” she says. Fatka doubts that she would be where she is today without her experience in the Meredith Apprentice Program. Being part of the team at Meredith enabled her to spread her positivity about a life-changing disease that affects millions worldwide. “I absolutely love it,” Fatka said of her job with JDRF. “It’s very personal and that’s something I really enjoy.”
Greenlee Glimpse 2014 | 23
Features Meredith Apprentice Program
A perfect pair: Apprentices’ success isn’t all about the luck of the draw. In addition to supervising ISU apprentices, Gibson also works to recruit the best students for the positions. It’s more than recruiting, though; it’s matchmaking. Each year editors from various Meredith titles apply to host an apprentice. Departments like BHG.com, Diabetic Living and Meredith Xcelerated Marketing regularly host apprentices, while others change from year to year. From the program’s beginning, Gibson has worked to match apprentices with each year’s titles while ensuring the School will be well represented. “When I look at those five women who started [in 2004], they were just all powerhouses, and the quality of students we’re sending down there has not waned whatsoever,” Gibson says. “Once this program got going and people really understood what it was and it became more attractive to more people, it became more competitive.” Where applicants were once writers for student publications like Ethos magazine or the Iowa State Daily, applicants these days are often top editors at campus publications, who usually have some previous internship or professional work experience. Gibson recruits many apprentices from the magazine courses she teaches. For apprentices like Jessica Tull, senior in journalism and mass communication and apprentice with Kraft Food and Family, Meredith’s emphasis on its employees’ worklife balance has proven invaluable. Tull is the first non-traditional student accepted to the apprentice program. In addition to her apprenticeship, fall semester she took 16
credit hours and a copy-editing position with Sir magazine, a student publication, all with a 1-year-old daughter and husband at home. “It was the most hectic semester I’ve ever had, but at the same time I’ve grown so much from it because I’ve been able to practice balancing out my schedule and making sure I have time to spend with my family, in addition to all the demands of work and school,” Tull says. The work that she does at Kraft holds special significance to Tull, who fell in love with food writing after marrying her husband and deciding she wanted to learn how to cook. Her learning didn’t happen from reading cookbooks; magazines, websites and food blogs provided Tull everything she needed, including a drive to pursue work producing similar content that taught her to navigate the kitchen. “I kind of just fell in love with the style of it — the punny, the witty, the playful style of it — and getting to try my hand at writing it has been such an incredible experience,” Tull says. “I can’t imagine having a year that has better prepared me for a career than this one has so far.” Now in its 11th year at Iowa State, the program boasts a distinguished group of alumni who work in all areas of communications and other industries. “I can safely say that Meredith Corporation has changed the lives of many of our graduates and enriched them,” says Greenlee School Director Michael Bugeja. “It’s been a really great partnership on both ends and at the end of the day the bottom line is that we’re preparing these students for the next stage of their lives,” Slusark says.
An entrepreneurial apprentice by TISA TOLLENAAR Chelsea Evers, ‘12, hasn’t wasted any time putting her entrepreneurial spirit to work. Since graduating, she’s already lived on both coasts and started a freelance business. Evers graduated with a degree in journalism and mass communication, with a minor in design. During her time at Iowa State, she was the editor of Catalyst, the Society of Professional Journalists, AIGA (a professional design association), and was a features editor for Ethos magazine. In 2011, she completed an apprenticeship with the Meredith Corporation and worked in the Special Media Interest (SIM) branch of the Better Homes and Gardens publication. Her work was done primarily for niche publications such as Do It Yourself (DIY) and Storage magazines doing front- and back-of book pieces and even getting the opportunity to pitch and write a 10-page feature article. Evers says that, while her apprenticeship didn’t necessarily set her up to freelance, her SIM editor and supervisor, Brian Kramer, definitely did. “He gave me lots of contract tips and was extremely supportive when I first started my career,” she says. Evers continued to work for the Meredith Corporation after graduation as a temp but, after a couple of months, she started her business Last Call Creative, a writing, production and design company (www. lastcallcreative.com), which she operates full-time today. Last Call Creative provides services to a variety of clients in various fields, including: education, sports, travel, and home design. She recently celebrated her “two-year self-employment anniversary”. Evers also has a small stationery company and has recently done some work for The Boston Globe, Wayfair, Zillow, Education First, and continues to freelance for Meredith publications like Storage, Cottage Style, Refresh, and the Better Homes and Gardens website. Recently, she has found opportunities to freelance for Yahoo! covering the 2014 Oscars and 2014 Sochi Winter Olympics.
Bailey McGrath, editoral apprentice at SIM Gardens Group, reviews spreads for the magazine’s Early Spring 2015 issue. Greenlee Glimpse 2014 | 24
As a freelancer, Evers has been able to live across the country, including Los Angeles, Boston, and Chicago, where she resides today and has as many as eight projects going on at the same time. “I’m never bored, that’s for sure!” she says.
1896 The Iowa State Daily’s presence has been a staple of the university since 1890, when it was first published under the name The I.A.C. Student. Since its beginning the newspaper has been a student-run operation serving the Iowa State and Ames communities.
125 YEARS
marks a Daily milestone for more than one reason; it’s one that
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As the nationally renowned student newspaper approached its 125-year anniversary at Iowa State, it also neared the brink of bankruptcy following years of declining advertising sales. Fortunately, the Daily has one of its best former student employees fighting to keep it afloat. Last July, Lawrence Cunningham, ‘03, made it his personal mission to ensure the organization he credits for starting his career continues to provide the same professional experiences to current and future students. After working with university administrators and the Government of the Student Body last fall to keep the Daily’s doors open past October, Cunningham is now leading the organization into a new chapter. As the Daily prepares to move off campus at the end of the year, it’s also expanding to new platforms, connecting with its audiences and regaining its relevance in the digital age.
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Greenlee Glimpse 2014 | 25
Cyclone Sports Properties with Learfield Sports, he hadn’t kept up with the state of the student newspaper. It wasn’t until he presented at the 2014 Iowa Newspaper Association conference in Des Moines that Cunningham first learned about the Daily’s troubles from Mark Witherspoon, the Daily’s editorial adviser. “At some point over time, a lot of things just went by the wayside and there was some professional staff turnover and there was just a different dynamic for students today than there was when I worked there,” Cunningham says. After telling Cunningham about the Daily’s difficulties, Witherspoon asked him to return to the Daily’s Publication Board to help drive efforts to revive the organization. Cunningham agreed to sit down with Witherspoon and the Daily’s CEO at the time, Laura Widmer, and some members of the Publication Board to share some of his ideas for the organization. After their initial meeting, Cunningham and Widmer continued to meet to discuss the ideas he had for the Daily to turn around its decreasing earnings. His experience building businesses helped him identify opportunities and gaps for the student newspaper that hadn’t yet been considered.
story & photos by MATT WETTENGEL
T
he sun was nowhere to be found on Thursday, Dec. 4. A high of 33 degrees and a chilling breeze foretold the coming of another dreaded winter in Ames. No snow was falling, but a flurry of activity outside of 108 Hamilton Hall signaled another change besides the weather on the Iowa State campus. Iowa State Daily staff members crowded around the back of a white van outside Hamilton Hall, waiting eagerly to grab as many copies of Hoops magazine as they could carry. As they carried loads to their cars, they kept mental counts to ensure they would each have enough to distribute across campus. The basketball season was already underway — the game later that night against #18 Arkansas was the fifth in the men’s season — but there was a sense ofurgency surrounding the distribution operation. While waiting for their armful of magazines, students excitedly flipped through the magazine. The frenzy wasn’t just hype about the basketball teams whose stories Hoops told; it stemmed from a sense of pride in the first-of-itskind publication for the Daily staff. In just over a month, staffers had produced the magazine’s content and sold the advertising required to print the publication they now held in their hands. The 50-page 9-by-12-inch magazine, complete with a boldly designed, soft touch cover and its own beautifully designed website (www. isdhoops.com), is a drastic change from the traditional 16–20 page special section that formerly ran in the newspaper. The staff Greenlee Glimpse 2014 | 26
couldn’t wait to show the world its creation. Not only is Hoops a testament to the innovative capabilities of the “Iowa State Daily” staff, it’s a statement to the new direction the organization is taking under Cunningham. Though the student newspaper and its staff members consistently win both regional and national awards for their work, the digital revolution that forced professional newspapers to change their business models throughout the 2000s finally caught up with the Daily in recent years. The organization’s reluctance to branch out from its print-based business model and a lack of oversight in its advertising department strained its relationships with advertisers and caused declines in advertising revenue — its primary source of income — each year since 2008.
“THE FUTURE IS NOT ABOUT GOING AT IT ALONE. THE DAILY, TO THIS POINT IN HISTORY, IN 124 YEARS, KIND OF HAS GONE AT IT ALONE,” — CUNNINGHAM While he received his degree in advertising from the Greenlee School in 2002, Cunningham believes he earned his degree working at the Daily. Since graduating, Cunningham’s career is illustrated with a series of successes. Though he worked in Ames right after graduating (and also served on the Daily’s Publication Board) and returned years later as a senior account manager for
After weeks of discussions, Cunningham received his most unexpected job offer to date — to return to the Iowa State Daily as its advertising manager — to execute his ideas and guide the organization with a business model that would drive revenue in the digital age. Keep in mind Cunningham hasn’t applied for a job since his internship with Landon Media Group, which he completed the summer before his senior year of college. His expertise in advertising sales, higher education marketing and digital strategy has always brought him new opportunities when he needed them. “Lawrence has been successful wherever he’s gone and we wanted that success for the Daily,” Widmer says. “He had also worked for the Daily and he has a passion for the Daily and a passion for Iowa State.” Despite his affinity for his alma mater and the student newspaper that sparked his career, his initial response to Widmer’s offer was, “Not a chance!” “I said, ‘I cannot look in a mirror every day and say OK, you are at the same exact place you were 15 years ago, working for the Daily selling ads. I can’t do it, I fundamentally can’t do it,’” Cunningham recalls telling his wife after he first received the offer. At the time he was working as the director of business development at Catchfire Media, a social media strategy and consulting company in Des Moines. He, his wife Brandy and their
two sons, Asher and Brooks, were finally settling into the new house they had bought in Urbandale, where they had just completed a kitchen remodel. “He was really happy with his current job at that point and was doing some great things in Des Moines, and I think we both kind of thought we were in the Des Moines area for a while,” says his wife Brandy. “I think for him, it became a really outstanding challenge that he couldn’t let go. The job certainly looked to be a challenge, but for Cunningham there was also some sentimentality involved. “Ultimately I just started saying, ‘OK, I could have a really significant impact on this organization, which I hold very close to my heart because it was my training ground,’” Cunningham recalls.
“It was one of the most prolific times in the history of the Daily, as far as money coming in, but it was also the funnest,” says Witherspoon, who began his position as editorial adviser in 1999, the same year Cunningham joined its advertising department. Cunningham’s involvement in the Daily’s success brought him invitations to speak at national conferences for organizations like the College Media Association and College Media Business and Advertising Managers. These opportunities allowed him to share what he and the Daily staff found worked and what didn’t, but also forced him to evaluate that success and its underlying causes.
A DAILY EDUCATION
With his eye on the big picture, Cunningham graduated with 11 job offers from advertising agencies, newspapers and other companies across the country. Cunningham surprised many when he took a position at Innova, then a small startup in Ames, working on its account management team.
Cunningham first applied at the Daily as a sophomore biology major who could count his sales experiences on one hand. Initially, his interest was more in the commission-based pay plan the newspaper’s advertising sales reps worked for than the work the positions entailed. At the time he also held jobs with Parks Library and the ISU Foundation’s call center, trying to chip away at the loans that covered his out-of-state tuition.
Since his first position, Cunningham has branched out from his Daily foundation in advertising and taken on endeavors in marketing, consulting and business building, all with a digital focus. His background in higher education, expertise in the digital realm, keen business sense and his ability to connect with people have made him someone employers come to with their jobs, rather than the other way around.
His charisma and outgoing personality got him a job on the Daily’s advertising sales team. Under Annette Forbes, the Daily’s general manager at the time, Cunningham, a self-described “relationship-oriented person,” learned to apply his inherent social skills to a business setting. This helped him to build strong relationships with his clients, some of which he’s maintained to this day.
Following the 2014 INA Conference and his initial talk with Witherspoon, Cunningham met with fellow alumnus and Greenlee School Advisory Council Member Dan Winters, ‘03, and affirmed his experience as a student wasn’t the norm. The two talked about what students studying mass communications need and where schools lacked training opportunities for them, highlighting many differences between students today and their experience 11 years earlier.
“There’s not many things in the world that I feel I can say I’m really good at, but I was good at this when I started and I think it changed my entire career path because I got this job,” Cunningham says. While he didn’t make enough to pay his tuition in full, he made enough to quit his two other jobs and take out half as many student loans his junior year. Cunningham quickly found himself caught up in the Daily’s work hard, play hard atmosphere, and in the second semester of his junior year he officially switched his major to advertising. While Cunningham worked at the Daily the organization flourished. Advertising revenue was on the rise, its staff was embracing the potential of online, and Lawrence and his coworker Mike Stitt, ‘02, made a conscious effort to break down the barriers that existed between the editorial and advertising departments while helping establish a public relations department that still exists today.
Though they worked in different industries — Winters was a journalism and mass communications major who went into broadcast and is currently an anchor and reporter at WHOtv in Des Moines — they shared many similar experiences. Most notably, they both noticed a disconnect between the skills of graduates they were hiring and the skills the industry expected of them. The two agreed mass communications students need to learn the business side of their respective industries to ease the transition from being students to working professionals. “Especially on the journalist side, we’d seen so many journalists who were casualties to not understanding the business side of an organization,” Cunningham says.
Cunningham’s Professional Progression Started as Account Executive June ‘03 — November ‘04 Promoted to Executive Director of Sales and Marketing, Innova Campus Impact After joining the Innova team, Cunningham used his knowledge of higher education to create Innova Campus Impact, a print and design company that targeted “middle-crust” organizations on college campuses nationwide.
Started as Account Executive, Buffalo Sports Properties December ‘06 – November ‘08 Revamped Buffalo Sports Properties after CO football sex scandal, turned property around in two years. Promoted to Senior Account Manager, Cyclone Sports Properties November ‘08 – November ‘10 After success in CO, Learfield split his team up, sent Cunningham to work at his alma mater. Built interest in working on the business side of higher education, pairing businesses with campuses.
Started as Senior Client Consultant November ‘10 – January ‘12 Created digital strategies for over 250 institutions of higher education to aid in recruitment and retention efforts. After facilitating a merger with Catchfire Media, he was promoted to Senior Consultant at the newly-formed Stamats-Catchfire.
Started as Director of Business Development January ‘12 – July ‘14 Joined a team that identified acquisition targets and new business opportunities for the social media consulting company. Worked on projects for TravelZoo, Wells Fargo Arena and Nike.
Greenlee Glimpse 2014 | 27
Features Iowa State Daily This conversation definitely factored into his consideration of Widmer’s offer. “I started to think about it. If I could get in a position where I could help students get on that path, that fast-track, because I was clearly on a fast track with the successes that I had had, I thought that was interesting,” Cunningham says. In addition to the positive impact he could have on the organization and on students’ lives, the thought of what might happen if he turned the Daily down also influenced his decision. “As he got into it, he started looking more at national trends with newspapers in college media and a lot of them are going by the wayside,” says spouse Brandy. “I think for him personally and professionally, he didn’t want to see that happen to the Daily — it’s always kind of been a part of him.” While the Daily couldn’t possibly offer him the kind of money he was making at Catchfire, the merits of the work he would be doing there and the potential to create more stories like his own won him over. After talking logistics with Widmer and his wife, Cunningham eventually agreed to return to the Daily as its general manager and advertising department manager at the end of July.
NEW TERMS ON CAMPUS Though his ideas for revitalizing the Daily earned him the job, his first task was resuscitating it. Years of declining revenue with few changes to the organization’s expenses had the student newspaper on track to run out of money three months after Cunningham came on board. “Revenues weren’t a focus, and as in any business where revenues aren’t a focus, things decline quickly,” says Cunningham. “We took
a very sizable loan from the university to get through October — that’s how out of money we were.” This situation wasn’t unanticipated. Last spring, ISU President Steven Leath appointed a committee of university and Daily administrators to “recommend a plan to assist the Daily to retool in order to become self sufficient,” says Dr. Thomas Hill, senior vice president of student affairs and chair of the committee.
“LAWRENCE IS VERY IN TUNE TO THIS GENERATION. HE CARES VERY PASSIONATELY ABOUT BEING RELEVANT AND I THINK THAT’S AN ASPECT OF LEADERSHIP FOR THE DAILY THAT’S REALLY IMPORTANT.” – HILLARY KLETSCHER GSB PRESIDENT
“Quite frankly, I think the Daily had gotten into a place where there was this period that they would do what they wanted to do regardless of the response or the consequences or whatever and I think as a result over time, they found themselves in a position where the major audience that they were serving wasn’t satisfied and really, were at a point where they didn’t want to support the Daily,” Hill says. In addition to funding provided by ISU administration, Cunningham worked with GSB to renegotiate the Daily’s contract with the Government of the Student Body. The old contract provided the organization with an annual subscription fee, allowing the free distribution of its 40-cent print edition on campus. Cunningham successfully requested an additional $30,000 of funding on top of the
$110,000 the old contract provided, but that additional funding came with a catch. Instead of providing flat funding as it had in the past, the renegotiated contract, which GSB passed on Oct. 28, stipulates the GSB’s annual allocation to the Daily is tied to specific benchmarks the organization will be evaluated on annually. The only guaranteed funding: $25,000. The new contract ensures GSB has no editorial control over the Daily, and also added a GSB liaison to the Daily’s Publication Board to foster communication between the groups. “It’s a very serious move, but it’s one that I’m comfortable with because we should be doing all the things in the benchmarks,” Cunningham says. “They didn’t put anything in there that we shouldn’t be doing. Everything that was listed was very fair.” Throughout the negotiation process, Cunningham worked closely with GSB President Hillary Kletscher, graduate student in business administration. Though there were certainly concerns raised about providing more student funds to the campus newspaper, Kletscher said Cunningham’s forward focus and ideas to drive more revenue helped make the case for the GSB to support the Daily through its transitional phase. “Lawrence is very in tune to this generation,” Kletscher says. “He cares very passionately about being relevant and I think that’s an aspect of leadership for the Daily that’s really important — the desire to maintain that relevancy because quite frankly, what our students enjoy right now for getting their news won’t be the same five years from now. So continuing to want to evolve, the desire to evolve is something I’ve found to be really important.”
Click here to view Hoops’ digital component, isdhoops.com Lawrence Cunningham (left) is back leading the Iowa State Daily into a new era as the Iowa State Daily Media Group. The group will continue to produce a print newspaper, but plans to explore more digital offerings and niche publications like Hoops magazine (right). Greenlee Glimpse 2014 | 28
Features Iowa State Daily
GSB FUNDING STIPULATIONS
25,000 20,000 1,000 3,000 5,000 10,000 20,000 20,000 20,000 140,000
Guaranteed Funding
“The future is not about going at it alone. The Daily, to this point in history, in 124 years, kind of has gone at it alone,” Cunningham says. “This is the era of relationships and partnerships and community.
Mandatory Training
“The Daily goes beyond tradition; it’s weaved in the fabric of Iowa State. If we can do what we’re setting out to do, we can change our destiny and we can write a new ending to the story that was very close to its last chapter. We owe it to every person that’s been involved with the organization in any capacity to be better and be more focused and be better stewards of the money that we have and the tools that we provide and the resources that we leverage and the platforms that we offer. We have to be good stewards of those things,” he added.
Obtaining Revenue Goals
From Witherspoon’s perspective, Hoops is an indication of the Daily’s promising future.
FOCUS GROUP MEETINGS READER SATISFACTION POLL
50% Satisfaction 70% Satisfaction 85% Satisfaction News Coverage Request Process
Annual Strategic Plan Maximum Total Funding
MOVING FORWARD Hoops was one of the Daily’s first milestones since Cunningham rejoined the staff. Even before he claimed Hamilton Hall as his office, Cunningham met with Daily staffers over the summer to get them thinking about approaching things differently than they had in the past. “Lawrence brings in this energy, but he also brings in this sense that we have to evolve ourselves pretty drastically in this coming year. He proved that he knows what he’s doing when he unveiled some new products and expanded our digital offerings,” says Kayla Klahsen, senior in advertising and Daily assistant sales manager. “So he’s kind of shaking everything up in a good way.” As they were sorting through their special sections for the year, Klahsen and Quinton Bangston, senior in graphic design, identified Hoops as their primary target for a new approach, in the wake of the Men’s Basketball Team’s Big 12 Championship last spring. “With the excitement tied to men’s and women’s basketball at Iowa State, we decided it was kind of a no-fail situation to do that up big,” Klahsen says. Though students produced all Hoops content, none of it would have been possible without Cunningham. “In their eyes it was a big, wild idea,” Cunningham says. “They didn’t know how to get from point A to point B, let alone point Z.” His experience working in printing led him to suggest the magazine’s size and quality
paper because the students wanted to create a memorable publication. His connections at Iowa State Athletics, from his time working with Cyclone Sports Properties, provided Daily reporters with unprecedented access to ISU basketball players. His ties to the Ames community, remnants of his both his college and professional careers, helped him and his student sales reps sell the increasedrate ads to support printing 20,000 copies of the publication. “This is an example of us being more relevant; something that’s going to be cool and sexy and people are going to want to hold on to,” says Cunningham. “The newspaper is great for what the newspaper does, but it’s not everything to everybody, so we have to be thinking more about audiences that we’re not consistently touching.” The most telling sign of the Daily’s new direction can be found on the back cover of Hoops — a cardinal red page, featuring nothing but a small logo centered at the bottom of the page that reads, ISD Media Group. “We’re shifting from the Iowa State Daily, which is a print newspaper, to the Iowa State Daily Media Group, which will, by design, give us more flexibility in our product offerings,” Cunningham says. In addition to new products, Cunningham is also looking to build more partnerships like the one created with ISU Athletics that lead to the creation of Hoops.
“The key here is the quality of this work is going to be spreading. Once our students see this, they will want to know how to get that good,” Witherspoon says. “Excellence breeds excellence and it starts with Hoops and there’s going to be more opportunities like this too once the Iowa State and Ames communities see what we’re capable of doing.” In addition to changes to the Daily’s operations, the student newspaper is preparing to move off campus and into the new Kingland Systems development in Campustown upon its completion at the end of 2015. Michael Bugeja, Greenlee School director, hopes that the university will allow a small space in Hamilton Hall for a Daily campus bureau. Campustown redevelopment efforts have been in the works for years, and although it will physically distance the Daily from the Greenlee School, the move offers the organization a chance to join the Ames community in a rejuvenation of two institutions synonymous with the Iowa State experience.
“THE DAILY GOES BEYOND TRADITION, IT’S WEAVED IN THE FABRIC OF IOWA STATE. IF WE CAN DO WHAT WE’RE SETTING OUT TO DO, WE CAN CHANGE OUR DESTINY AND WE CAN WRITE A NEW ENDING TO THE STORY THAT WAS VERY CLOSE TO ITS LAST CHAPTER.” – CUNNINGHAM Greenlee Glimpse 2014 | 29
Class Notes
updates and profiles submitted by Greenlee alumni
Greenlee Glimpse 2014 | 30
Alumni Class Notes
1940s J. Newton Wallace, ’41: is in his 68th year with the Winters Express in California. Keith Molsberry, ‘42: Congratulations on the great job Greenlee is doing for our future communicators. I retired 44 years ago from our printing and ad agency. Becoming bored with non-productivity, I went into real estate, and decided not to retire again until I had to. So far, I haven’t had to. Now aged 95, no news is good news. Frances and I are in good health, thanks to a mostly Mediterranean diet, supplements, genes and little need for doctors. Wishing all well, M. Keith Molsberry Class of ‘42. 8144 Maddingley Avenue, Las Vegas, NV 89129; mkmolsberry@aol.com
Mary Elizabeth Hausrath, ‘46: Continues to edit a newsletter for TRW retirees, who live in every state except New Hampshire. Lois Stewart, ‘46: It’s been a landmark year. I guess at least I just turned 90. Still hail and hearty though an improperly healed broken finger keeps me from typing. Most of the year
has been devoted to an effort to save my local senior center. We, the director, seem to meet every five minutes. Outcomes still uncertain; tune in next year. The one trip this year, to cousin Angela Comfort’s condo on the Gulf of Mexico. My daughter Ann met us there, but did not accompany us to Burmingham, where I saw several cousins. Angela was here for two weeks in October; we kept up our usual frantic pace of sightseeing, sometimes as many as three places in a day. Nobody left from my old days in Ames, except Mary Elizabeth and Al Hausrath. Still hear from them at Christmas. Dorothy Buchheit-Clark, ’48: A special “hi” to Kathleen Schwanz, Irene Brungraber and John Anderson (the other “Pinky”). Yes, I’m still alive and mobile, althogh not as limber as formerly. Sorry I missed two or three issues of the Glimpse, but I still have fond memories of the old Press Building and two spring breaks putting out the Eagle Grove Eagle. Enjoyed the articles on my cousin’s wife, Rose Donavan, and Jared Strong of the Daily Times Herald in Carroll, wehre I had similar experiences covering teh same beats for Ann Wilson’s father (only I didn’t have the nerve to threaten teh magistrate with a lawsuit). At 88 I still drive to Ames and Des Moines for events at C.Y. Stephens and Civic Center, belong to a daily coffee gang and am still Queen Mother
“What would it take to feed every hungry child in Kansas City?”
Carol Corning Hallquist ‘78 by JESSICA TULL
That’s the question Carol Hallquist and her team posed to Harvesters, a charitable organization that had requested funding from Hallmark Corporation for their thensmall program. Harvesters’ program filled the backpacks of low-income children with food before they headed home from school for the weekends, and they had previously been able to feed 350 kids this way. What started as a proposal to grow the program to 500 participants turned into a funding campaign that resulted in 18,000 children toting home backpacks filled with groceries every week. That’s a sizable upgrade. But as president of the Hallmark Corporate Foundation, Hallquist is used to thinking big. That ability to think big – and to spur others in her team to do the same – is part of how Hallquist came to lead Hallmark’s charitable giving program. She credits her ISU journalism degree with polishing her communication skills and nurturing her curiosity, both of which came in handy when she decided to pursue her MBA at Rockhurst University. “It’s really a great combination,” Hallquist said of her journalism and business degrees, which helped launch her into the corporate workplace. After managing various divisions at Hallmark Corporate for several years (during which she
of our 20-member red Hats. Twice a year I fly to Arizona, where my son-in-law and daughter, both retired doctors, have a beautiful home in the Red Rock Region 10 miles out of Sedona. Love teh western art walks and Native American designs! Son John lives in Cedar Rapids and is ready to retire from his railroad engineer’s job. I have six living grandchildren (one deceased) and two great grandchildren and another one on the way. Life is good, and I am so blessed. GO CYCLONES! Wayne Swegle, ‘49: In June, I moved from a suburb of Little Rock, AR, to Green Hills Retirement Community in Ames. It was a little like going back to Iowa State as a ‘postsomething.’ The community is populated largely by Iowa State grads that have experienced interesting, often international, careers; many were faculty and staff of ISU, some were my professors—and all make a meal, a next-door neighbor, or other encounter delightful. I haven’t re-enjoyed an Iowa winter here yet, but I won’t have to shovel snow. There are people and machines to take care of that. Another adventure is being near family again, most of whom are within easy driving distance. Come join us when you attain 55 years of age and are looking for a wonderful place to start slowing down or continuing a productive life. 2420 Hamilton Drive, Ames, IA 50014
pondered whether to leave Hallmark to work in the nonprofit arena), she was approached by their CEO about working for the company’s corporate foundation. “It was perfect timing,” she said. The ability to work for causes to better the Kansas City-area while staying with the company she’d grown to love “was kind of like a dream come true.” And now Hallquist is living the dream, helping to fund charitable programs in her work role and volunteering on the boards of charitable organizations in her spare time. Her volunteer work with charities frequently involves helping them find outside donors to fund their projects, a task that puts her on the opposite side of the desk she normally occupies. But Hallquist said that experience can be a good thing. “Then you know what it feels like when people come to you asking for money,” she explained. But more than her philanthropic activities, Hallquist’s favorite aspect of her career has been mentoring others as they advance through the corporate ranks. A self-confessed “raging extrovert,” Hallquist is passionate about reaching out to and developing leadership among diverse populations, including women. “I think what I’m most proud of are the people I’ve developed,” she said. “To sit in senior management meetings and see all the people who used to work for me who are at that level… I have to say, that’s probably what I feel best about.”
Greenlee Glimpse 2014 | 31
Rick Montgomery ‘82 by STEPHEN KOENIGSFELD
As you enter the Kansas City Star’s newsroom, take a right past the Octagon of Knowledge, (employees call it the “Ook,”) and through a maze of cubicles to find Rick Montgomery among 3-foot piles of notes and letters. Montgomery, a Star feature writer, is a traditional journalist. There are a couple coffeestained reporter’s notebooks all around him and it’s hard to find his computer desktop. He’s on the phone, talking to a source, who one might assume is a friend. In a short period of time Montgomery has gotten to know a source to the point where she feels comfortable enough to talk to him about teen pregnancy for a Sunday centerpiece story he’s working on. He sets his square-rimmed glasses on his desk and jots down some notes. Montgomery doesn’t use a recorder like most journalists do these days. He never has and probably never will.
1950s Barbara Parsons Leach, ‘50: Getting older, but still active. I continue to write a monthly church history two-page columns although health is “iffy.” Husband, Ray, GE ‘50, is secretary of the local Rotary and at age 87 still bowls twice a week. We still co-chair an anuual fundraiser for syracuse hagitat for for humanity—a S.W.E.A.T. for Habitat Bowl-A-Thon. Oliver Nelson, ‘50: Still happily retired in New England. Still happily married to Marion DeBois, Home Ec. Ed. 1949. Children and grandchildren doing well. First greatgrandchild born in August. Retired. 600 Canton Avenue, Milton, MA 02186 olimarenlson@gmail.com
Janet Aronson, ‘51: I hope to see more 1951 grads in the 2014 Greenlee Glimpse. Those years slide by and I continue to edit our Ashby funds quarterly magazine and enjoy the local Washington Post. Life as a widow still has lonely moments, but my family is so supportive. Paul Andre, ‘52: Due to some health problems, it has been a year of change for me. Two trips to the hospital were not too bad. I am now living with my daughter and son-in-law and trying to seel my house. Thay are building a house in norhtern Arkansas, just a few miles south of Branson. It is on a ridge over looking Table Rock lake. We expect to be moving there after Christmas. We are looking forward to escaping the Minnesota winters, althought that maybe offest by Arkansas summers. Greenlee Glimpse 2014 | 32
Foramae Geiser, ‘52: Still enjoying sunny, warm Florida. I’m very grateful to son, David, who continues to invite me and his mother-inlaw to go with him and Diana on road trips and staying busy volunteering, playing tennis and golf. 9269 Corden Pointe, Ft. Myers, FL 33908 Rustystan@comcast.net
James Evans, ‘54: Best regards and wishes to all. I am grateful to observe the 60th anniversary of my graduation from the school. Bob Simmons, ‘54: We’ve both largely retired. Dee volunteers as a reading specialist at the local elementary school. I still scribble a bit (see below) for (very little) pay, general interest stories for Crosscut.com, based in Seattle, and the Cascadia Weekly, a zippy urban news magazine here in Bellingham. It’s a neat old city that provides some blazing political/ environmental issues begging to be explained. Currently, a huge developer and operator of seaports wishes to build North America’s largest coal export terminal about a dozen miles north of Bellingham, to ship Wyoming coal to China. Nearly every city on BNSF’s railroad throughout Washington is working to block it. The writing is still fun; organizing the material is far more difficult and time consuming than it used to be. 1124 Toledo Street, Bellingham, WA 98229 simmonsrc@comcast.net
Ann (Lindemeyer) Burckhardt, ‘55: I had the pleasure of hosting a reunion of the 1955 Mortar Boards here at my senior co-op. Present were: Julie Brogan Northrop, who’d been our MB president in ‘54-55, Cincinatti, OH; Dorothy Will Marston, TJL 55, widow of Ted Marston, TJL54, Chicago IL & Seattle, WA;
“I’ve been doing this for, what, 40 or so years? And I’ve never had a complaint about misquoting someone before,” the Des Moines native said. After hanging up the phone, he swivels around in a worn-out black chair that’s faced his desk for a decade or so. He stuffs a couple loose papers and a reporter’s notebook in a tan accordion briefcase and tucks his smartphone into the back right pocket of his faded jeans. It’s all in a day’s work for Montgomery, who graduated in journalism from Iowa State University in 1982. After a short stop at the Quad City Times, he landed his current position at the Star. “It sounds really simple, but I like doing stories that are interesting,” Montgomery said. “Why do something that’s boring? I like doing stories that are fun.”
Marilyn Grooms McDonald, widow of Tom McDonald, TJL ‘53; Marian Anderson Meyer, Council Bluffs, IA; and Mary Jo Bierbaum Ellis, accompanied by husband, John, Detroit, MI. we had three days together, museum-hopping, sight-seeing and attending “My Fair Lady” at the Guthrie Theater. Julie took charge of our group dinners. Each evening Marilyn led our Conversations about life, love, family, friends, books, films and, of course, our college days at Iowa State. Jan Mellinger Linn, Fort Collins, CO, had planned to attend but was taken ill and had just had surgery. I am prettty well retired but volunteer as a writer an editor for our church’s magazine and my co-op’s newsletter. will be on hand today (Oct. 22) for Visions Across America Tour here in Street Paul. 7500 York Avenue So. #423, Edina, MN 55435 ann.burckhardt@gmail.com
Dorothy (Will) Marston, ‘55: Classmate Ann Lindemeyer Burckhardt hosted a reunion of ‘55 Mortar Boards in Minneapolis in July 2013. Our fourth gathering since graduation and once again very special. Am finding Iowa State’s social media sites a wonderful way to follow campus news. 13036 Holmes Point Drive NE, Kirkland, WA 98034 trmarston1@comcast.net
Justine Irwin, ‘55: I am totally involved with our local historical society. Currently researching and writing the 100 year history of the Nederland community Presbyterian Church. Also working on land makring the family homestad at Nederland and enjoying the 100 year anniversary celebration of the opening of the Panama Canal at the Mint Museum in Charlotte, NC where the bucket from the
Alumni Class Notes Buckeyes 50B steam excavator owned by our local historical society is the feaured exhibit as part of the world-wide centennial celebration and international trade conference. Burton Gleason, ‘55: Still enjoying Florida weather. Oldest grandson graduated from Iowa State this year. Kathryn Zytowski, ‘56: Lots of travel this year celebrated my 80th birthday with a trip to Angelic, Vienna and Budapest with another ISU graduate and two other friends; to California to attend the high school graduation of first granddaughter is now a freshmen at California Poly Technice (Pamona); and a another in Chicago with Kappa Delta Sorority classmate; and to Seatle to spend a week with an Ames friend of 50 years. home for awhile while I recover from traveling in the close quarter of todays planes. Still in Ames, still married, still in good health- manage the gymZumba, water arobics, yoga and the weight class 5 days a week. Keith Ballantyne, ‘57: Sorry, but computers and I have this conflict…We are quite incompatable! Since our living doesn’t rely on
one I can be quite independent about it. So life rolls on in Ashland with few hitches. Both Betty and I will be 84 in Nov. and Dec. Four and 1/2 months in FL helps keep us going. Hi to all the other old geezers. Doris Mac Farquhar, ‘57: No changes again this year. I’m still migrating to West Palm Beach, FL form mid-November to early April in order to enjoy grandsons. Great to read how the department is keeping up with today’s changes in news and technology. Marcia Myers, ‘57: Nothin really exciting to report from Sarasota, FL, where we keep busy with golf, bridge and volunteering. Ken volunteers twice a week at Sarasota Memorial Hospital; I am at the Sarasota County Visitors Center and a docent at two venues at the Ringling—Ca d’Zan, John and Mabel Ringling’s winter residence, and the Bayfront Gardens, 66 acres of mostly unusual trees, plants, and three special gardens—Mabel’s Rose Garden, the Secret Garden and the Courtyard of the Museum of Art. Believe me, Florida isn’t just about beaches.
There’s no doubt the 1995 Greenlee graduate is charged up for his career as senior director of public relations for medical insurance giant Florida Blue. His résumé ranges from owning his own PR consulting service to managing corporate Communication at Kum & Go. He sees his 20 years’ experience as build-up to his current role, a position that requires him to rub elbows with the national media.
by MEGAN GUERRERO
1040 E Osborn Road #1402, Phoenix, AZ 85014 BVSPhoenix@gmail.com
Neala Lawrence Benson, ‘59: Kudos to the Greenlee School and its faculty, students and alumni for the many awards and recognition received in the past year. These are great accomplishments in today’s ever-changing world of mass communication.
5408 Eagles Point Circle, Sarasota, FL 34231 (941)926-0762 myers1959@verizon.net
Paul Kluding lives 30 minutes away from the beach. His office is 20 minutes away. While Iowans are sledding, Kluding goes surfing while Iowans go sledding.
Paul Kluding ‘95
Dr. Barbara C. Van Sittert, ‘58: Spouse Logan (1958 Architecture) leave tomorrow for a week in London, where we’ll take in theater, then on to Barcelons for a couple of days. We’ll rent car for couple of weeks and explore the backroads of the region. We go without hotel reservations, as usual, but have never yet had to sleep in our car. Past and present: raising funds for our foundation at the Goldwater Institute, our Arizona-based think tank for Libertarianism.
After the Affordable Care Act passed, medical insurance companies like Florida Blue buckled to keep up with the rush of questions from media and customers. Kluding is now responsible for providing the answers. “When [President Obama] says something [concerning health care], we are developing a response immediately,” says Kluding. And there aren’t many jobs where you directly rebut the U.S. President’s remarks. Kluding’s relationship with reporters and the media began when he was named sports editor for the Iowa State Daily. “To see what a reporter and editor go through on a daily bias is unmatched,” Kluding says. He encourages students pursuing public relations to understand the business of reporting and the special relationship that exists between PR professionals and reporters. Kluding, who worked as Florida Blue’s media relations director prior to his current position,
now not only oversees those media relations but also all of the corporation’s social media accounts. As health care regulations shift, customers rely on social media more and more for information. Kluding has seen the communication field evolve to fit the “YouTube generation’s” obsession with top 10 lists, strong content and click-bait. “Long-form writing is a thing of the past, and this makes writing even more important,” Kluding says, and adds he understands the growing demand for instant gratification. Kluding says he believes the Greenlee School’s emphasis on writing sets it apart from other journalism programs. Though the Greenlee School’s public relations degree was just established last year, Kluding still credits Greenlee’s curriculum for strengthening his writing skills and giving him a distinct advantage as a PR professional. And Greenlee’s high standards also resulted in Kluding receiving one of the few B’s while he attended Iowa State. “It still bugs me!” Kluding laughs as he recalls the grade he earned in JL MC 201. Back in Florida, Kluding stays busy with his three kids and wife. As an Iowa native, he knows how to take full advantage of the warm weather and beach lifestyle. Even so, though Jack Trice Stadium resides more than 1,500 miles away, Kluding keeps an eye on Cyclone sports. While he’s perfectly content with his life at Florida Blue, on the off chance that the Cyclone athletics marketing director position was available, Kluding says his résumé would be on its way to Iowa State in a heartbeat. Greenlee Glimpse 2014 | 33
Alumni Class Notes
1960s Stephen Wells, ‘60: Still enjoying retirement, now with an added grandchild (our fourth): Julian T. Wells, born in Ann Arbor in July. Ann Arbor has also become the new home of our daughter and her family, relocating from S. Florida after living and working there 15 years. Their proximity to us (30 minutes away) makes for convenient family get-togethers and fun! But it also brings to an end those highly anticipated midwinter trips to S. Florida for several months in order to “visit the kids.” I continue to spend up to two hours a day in fitness activities (swimming, biking, running, weights). I am increasingly grateful for the respect for language training I received at ISU as we watch adult literacy and grammar slowly deteriorate. Yesterday a sports journalist called the successor of a famous coach his “descendent.” Huh? 6135 Forest Trail Way, Brighton, MI 48116 steve_wells1939@sbcglobal.net
Edith (Lillie) Bartley, ‘61: Only news since last year is a new grandson, so now I have 3 grandchildren, all boys: ages 5, almost 1, and their cousin, born in October. Otherwise: same old house with same problems. Unmarried daughter has apt w/ roommates near her job but spends a couple nights a week at my house. I’m still active at church, travel a fair amount, play tennis. No health problems, just chugging along. Retired 253 Hicks Street, Brooklyn, New York 11201 edith.bartley@att.net
Dennis Hasenwinkel, ‘61: Greetings! One concern: Our granddaughter will not be attending ISU because of excessive out of state tuition costs versus Minnesota. On a happier note, I shot a hole in one this fall; despite my poor golf game! Jolene Steven, ‘61: Am continuing to free-lance (writing/photography) for among others, Farm News, Fort Dodge, other ag outlets and the occasional family history requests that come up now and then. Found 2014 with the periodic “unexpected” enjoyable opportunities. One of them as a panelist for Mass Com’s October Gender Gap Futures Forum. A great visit to campus and to meet the enthusiastic increasing in numbers students and staff. And at long last Michael with the task of keeping things going well that they are. Also fun to touch base with other not often seen alumni.
Working in the gaming industry may not be the most common career path for a Greenlee School graduate, but Adam Bormann has been able to carve out a unique niche since his time at Iowa State.
Adam Bormann ‘96 by MICHAEL RANDLEMAN
2622 Ridge Avenue, Sioux City, IA 51106; GroveCorner@aol.com
Christopher Brenner, ‘62: I retired in 2006 after working for 44 years from a weekly and daily newspaper in Lake County, MN. I am enjoying retirement. Mary Druding, ‘62: Hard to believe that headlines were handset, letter by letter, when I was a student. Now, I can whip out posters, with pictures, illustrated and fonts to fit the mood. Newsletters have become fun! After you retire, that’s where your experience may lead you—limitless PR opportunities (without pay, of course). Thomas Goodale, ‘62: Retired and living in Lexington, VA. I appreciate hearing about the Greenlee School and the many accomplishments of the students, faculty and staff.
Early on in his career, Bormann landed at Sierra Online in a position that utilized both of his skillsets.
After receiving an advertising degree from the Greenlee School in 1996, Bormann has been able to mesh his talents with a love for gaming.
“I had to do a lot of writing for web sites and I wrote letters for different games and things like that,” Bormann said. “It was kind of my perfect transitional job between doing web stuff and doing gaming.”
Growing up during the rise of the World Wide Web and video game consoles, Bormann was forced to take a different route to achieve his dreams of being at the forefront of gaming technology.
Since then, Bormann has worked for several well-known companies including Lucas Arts and now 2K Games. He has contributed to titles like “Star Wars: The Force Unleashed II” and “Tomb Raider.”
“I’m a video game designer and that was always what I wanted to do, but there weren’t any colleges for it at that time,” Bormann said.
Now a lead gameplay designer at 2K, he is instrumental in making action and third-person shooter games, constructing a game’s rules, how players move and all facets of a game’s playability.
By attending the Greenlee School and actively participating in Advertising Club, Bormann was able to hone his writing while also gaining valuable experience in web design. “I worked with Professor Joel Geske to try to teach a lot of the other journalism professors some basics of web design,” Bormann said. “Through figuring out how to do that early on, I was able to get myself a job in video games [out of college].”
Greenlee Glimpse 2014 | 34
So many new challenges for all of us as changes and constant ethics awareness needed. Sadness, too, in the death of “our” Bill Kunerth, mentor for many of us throughout our various career paths. Need say, meanwhile, may we all be aware of the fine writers’ book, excellent for even seasoned writers never to old to learn—“How to News Writer.” Michael has continued forward with tribute to another fine instructor (and my one-time advisor) Harry Heath.
Bormann, who has seen firsthand the advancements the gaming industry has made throughout his career, reflected on what may be on the horizon. “It is a little bit scary thinking about the future because things have changed so much, even since I was in college in terms of what computers were and what different game systems were,” Bormann said. “I can’t imagine what’s going to happen in the next 20 years. It might be even crazier.”
Andy Combites ‘96 by SAM THOMPSON
Growing up in Illinois with a mother who was a former Hawkeye, 1996 Greenlee School graduate Andy Combites never expected to become a Cyclone. Iowa State’s beautiful campus and welcoming spirit at a college visit left him feeling recruited by the school, more inviting than Illinois University or his mother’s alma mater, University of Iowa. Currently a digital marketing manager at Boston Scientific, Combites has come a long way from his early decision to study engineering at Iowa State. Combites realized his first year living in Ames that he didn’t want to pursue an engineering career. He instead followed his passion for music and began studying fine arts. Some of Combites’ greatest memories come from playing trombone for the Iowa State University Cyclone Football Varsity Marching Band. He’ll never forget upsetting Nebraska in 1992 and having the most fun trying to stay warm at Jack Trice Stadium on cold November nights. “We had to be out there, might as well make the most out of it,” he said. Combites has been interested in music and fine arts since he was a kid playing in his high school’s band. It wasn’t until he took a marketing course as an elective at ISU that he became interested in advertising.
Ann (Nelson) Ward, ‘62: After over a year we’re enjoying living in a seniors residence, where almost everything is done for us! Health is not the best (Parkinson’s Disease), but we’re coping. Memories of ISU remain strong - what a great place to live for four years. We’ve been back several times, including our 50th graduation party with the Alumni Association don’t miss yours! 6300 E Speedway; 1212, Tucson, AZ 85710 annnward1@aol.com
Vincent Bradley, ‘62: Aloha ISU classmates- My wife Anita and I are stil enjoying life here in paradise. Ten years now we’ve been living on Oahu, grate for the wonderful year-round warm climate., tropical nutrition and plenty of recreation. Frequent visits from our family of six children, 11 grandchildren adn two great great grandchildren. We are indeed blessed, and I’m conscious of the finde education received at Iowa State which enabled me to retire 17 years ago at age 60. May God bless all of the faculty, counselors and classmates who embellished my time at ISU. 6370-14 Hawaii Kai Drive, Honolulu HI 96825 vxbrddley@hotmail.com
James Grunig, ‘64: Enjoyed another year of retirement from the University of Maryland living in both Maryland and Oregon. I continue to be active as a public relations scholar. In 2014, I published a chapter titled “Replacing Images, Reputations, and Other Figments of the Mind with Substantive Relationships” in a book edited by my Italian colleague, Toni Muzi Falconi (Global Stakeholder Relationships Governance: An Infrastructure, published by Palgrave Macmillan). Toni also delivered the
7th Annual Grunig Lecture sponsored by the Department of Communication at Maryland, and Lauri Grunig and I provided commentary after the lecture. 41 Brinkwood Road, Brookeville, MD 20833 jgrunig@umd.edu
Mary Beth Sartor Obermeyer, ‘64: The end of a chapter—Tom died unexpectedly a few weeks ago, age 72. He had gone to his doctor’s office with a temperature, was telling her a funny story when he had a seizure, then no heartbeat. He had no history of seizures, was on no medications, had retired weeks before. It was startling and heartbreaking. The Star Tribune Minneapolis did a feature story on him, a professor of 44 years with his doctorate, teaching architecture, had his own practice, authored seven books with McGraw-Hill. We did go to Italy last summer with our daughter and her family, as usual, with grandsons 13 and 15. It was idyllic, a rented house overlooking the water. I had just finished the second version of my fourth book the night before Tom died. Did he want to read it? No, he said, he felt as though he had already read it, and it was true, he had. He had also heard it and slept it—try living with an author! Nancy Anderson, ‘63, visited several days after. She happened to be in Minneapolis, excellent timing. Marilyn (Freeman) Wessel, ‘64: I very much enjoyed my 50th class reunion at Iowa State this past spring. For my own enjoyment
After Combites graduated with a double major in fine arts and advertising, he interned at an ad agency in Dallas, where he helped create some of the original websites for Pepsi and Mountain Dew. Assuming interactive design may be big in the future, Combites has since led interactive design teams at Medtronic and was an interactive design strategist at Rightbrain Leftbrain Inc., for clients including Wells Fargo and The American Red Cross. Currently residing in New Brighton, Minn., with his wife, Dianne, and two children, Taylor and Elliot, Combites is a digital marketing manager for Boston Scientific, a worldwide developer and manufacturer of medical devices. Combites develops and supervises high-impact marketing. When he is not working on digital marketing and communication solutions or spending time with his family, Combites is a band director for a local high school.
I located Hamilton Hall which no longer seemed in as obvious a place as it once had, and wandered the halls, mostly undetected. It was a great nostalgia moment made even better by a few quick chats with faculty and students trying to get a paper out in the void between spring and summer terms when the news is ever sparse. It put me in mind of my own summer as an editor nearly half a century before. I missed seeing those wonderful guys in the back shop who always kept us out of trouble, but the work of reporting is still there, no matter the technology. Best wishes to all at Greenlee. Your future is bright and you are needed now more than ever. Retired 714 North 17th Avenue, Bozeman, MT 59715 tomandmarilynwessel@yahoo.com
Alan Mitchell, ‘65: After a 50 year career, 25 years in Radio as both On-Air Talent and Management, and 25 years as a freelance Voice-Over announcer, I’ve just (mostly) retired and moved to a condo on the Gulf of Mexico in Sarasota, Florida, where I am now trying my hand at a new career, being a “Beach Bum”. (Though if an old client calls and says “We’d pay you to read this narration”, I do show up at a local studio and do an internet session occasionally.) My radio career started at WOI and KASI in Ames, and then included KRNT and WHO, Des Moines; WWTC and KQRS in Minneapolis. I then (continued) Greenlee Glimpse 2014 | 35
Alumni Class Notes joined Westinghouse Broadcasting/CBS and worked in a management career at WOWO, Ft. Wayne; KDKA, Pittsburgh; and WIND, Chicago. I then returned to the performance side at WBBM-FM in Chicago as “Mitchell In The Morning”. In 1986 I left radio and began a new career as a free-lance VoiceOver announcer, and did commercials and narrations for clients like McDonald’s, ATA Airlines, GM, Audio-Tech Business Book Summaries and others. Diane (Sharbo) Paul, ‘65: Retired from Washington Financial Bank this summer! Still feel like I’m catching up on all the projects I want to do and places I want to go. I wonder how I managed to have time to squeeze in work! My days are busy. Bob and I traveled with Viking River Cruises to Russia (Moscow to Street Petersburg); it was a terrific trip. Next year we’ll go to China. Still spending a week in the spring and another in late August taking in the beach, enjoying walking Hershey (eight year old field spaniel) daily on various trails in western Pennsylvania.....Retired from my various jobs over the years.....teaching school, real estate office manager, and finally as a teller at local bank.
Rick Davis, ‘67: Mostly retired in suburban San Antonio, TX. File weekly traffic column for Riverside Press.
200 Abbey Brook Lane, Venetia, PA 15367 dianespaul@aol.com
Carol (Marlo) McGarvey, ‘67: My freelancing continues to go well. I cover homes, food, landscaping and people features for Welcome Home magazine, a central Iowa lifestyle magazine with 8 issues per year. This year my publisher also launched an online monthly magazine, Build Des Moines, and I contribute to that, too. Also this year I wrote for IA magazine and Better Homes and Gardens Kitchen & Bath Makeovers. Tom continues his part-time retirement job as an auditor of attorney trust accounts for the Iowa Supreme Court. Our kids and 7 beautiful grandkids are thriving. Life is good. Hello to all.
Joseph Elstner, ‘66: Retired in 2008 after 38 years in PR work with Northwestern Bell, US West, Southwestern Bell and the Federal Reserve Bank of Street Louis. Wife Diane (ISU ‘68) and I stay busy with volunteering, tutoring and other activities. I’ve gotten to spend a lot more time at my music avocation and play keyboards with a classic rock band, The Decades. You can catch us at www. thedecades.wordpress.com. Go Cyclones! 618 Forest Leaf Drive, Ballwin, MO 63011 joeelstner@aol.com
Richard Burton, ‘66: Enjoying retirement as I’ve found I’m pretty good at it. Hard to get a grasp on changes since the six of us graduated in November 1966. Look forward to returning to campus some day just to look things over. Published 1st book- Loess Hills Traper. Working on next book- Just Say “Thank You.” Richard Dunn, ‘66: Enjoying family, church work, and travels. Highly recommend roadtripping in the U.S. 629 Tamarisk Lane, Crystal Lake, IL 60014 rickldunn@comcast.net
Eric Abbott, ‘67: I’m in my 41st year of teaching here at the Greenlee School, and it’s still one of the most fun and rewarding things I do. In addition, travel to three other continents (Peru, Uganda/Mozambique, and Tajikistan) kept me busy. Peru was purely for enjoyment with the family. I’m working on an ISU/USAID project to improve bean production and soil fertility in Uganda and Mozambique. And I am continuing work evaluating a World Bank land restructuring project in Tajikistan. 2924 Eisenhower Avenue, Ames, IA 50010 eabbott@iastate.edu
Greenlee Glimpse 2014 | 36
925 Resaca Cibolo, TX 78108.
Richard Hull, ‘67: Continue to enjoy retirement in the Valley of the Sun and summers in the SanDiego area. Sharon and I still own two FM Stations in Western Kansas so it keeps me in touch with the broadcasting industry. I continue to be active in the National Association of Farm Broadcasters serving as treasurer of the NAFB Foundation this year. Sharon and I led 26 travelers to China and Tibet back in April. I received a pleasant surprise when I received an e-mail from Lyle Borg and Carol Morris Garvey this summer. We reminisced starting at Iowa State 50 years ago. Talk about feeling old but it was great to hear from great friends in school and share some memories. 25025 S. Lakeway Drive, Sun Lakes, AZ 85248 rich@hullbroadcasting.com
John Lytle, ‘67, MS ‘71: I have retired from full-time teaching at Drake SJMC after 37 years. Teaching one class as an adjunct provides relief from meetings and other such obligations. But it’s been great.
5717 Kingman Avenue, Des Moines, IA 50311; tcmcgarvey@aol.com
Steven Mores, ‘67: Still at it fulltime but pushing 70 so thinking more about taking more time away- spend it on the lake and with grandkids! Changes coming fast in the reporting and selling world for newspapers. E-edition growing, especailly as mail service suffers beyond us adn adjoiing counties. Back to campus often with sports and foundation work. Elwin Basquin, ‘68: Toured England including Highclear Castle, where PBS series Downton Abbey is filmed, during our 60th Wedding Anniversary. I still recall my time assisting Prof. Jack Shelley training students in news film production (16 mm -this was in the 1960’s when Jim Schwartz was head of the school) Several family members have attended ISU over the years. I was awarded the Lydia Moss Bradley Honorary Alumni Award when I retired at Bradley University. for my contributions to public media. Retired in 1996 from broadcasting, advertising and P.R. career. CEO of WTVP-TV, Vice President, WSEC-TV. Spent most of retirement volunteering for not for profits including Habitat for Humanity,
Rotary Int. Lutheran School foundations 3933 N. Millbrook Road, Peoria, IL 61615 elwin_47@yahoo.com
Lawn Griffiths, ‘68: Five years into retirement after 40 years in daily newspapers, I continue doing wide-ranging writing, largely through many community organizations in which I serve. I produced a 60-page, full-color booklet for our Parkersburg (IA) High School 50th Class Reunion in July. I am marking my 25th anniversary writing/ editing the Kiwanis Club of Tempe weekly newsletter, which won first place again for the Southwest District. I serve in many Presbytery and local Presbyterian Church roles and will start my ninth 3-year term as a church officer, beginning in January. In July at the 13th International Symposium on Genital Integrity and Children’s Rights at the University of Colorado, I was recognized as a “pioneer” in the intactivist movement, which works to educate parents and the medical community to allow male minors to remain whole and not be circumcised. Ever more babies get to keep all they are born with for the purposes intended. Retired from daily newspaper editor and writing roles. 1952 E. El Parque Drive, Tempe, AZ 85282-2902 tempelawn@msn.com
Marjorie (Pfister) Groves, ‘68 BS; ‘73 MS; ‘78 PhD: Love to travel—most recently to Brazil. Have joined League of Obnoxious Grandmothers with birth of the wonderful Bristol Grace in June. Volunteer: Board of Directors for Iowa Conference United Church of Christ; Horticulture Council board; community theater. 2995 Neely Avenue, Jewell, IA 50130 marjoriegroves@hotmail.com
Wil Groves, ‘68: Director of Guys & Dolls for Webster City Community Theatre; instructor for 4-H photo camp; recreation leader for after-school church program; community chorus member, etc. Retirement is good! Groves Bros. Farms 2995 Neely Avenue, Jewell, IA 50130 domehome@netins.net
Kathryn A. (Denisen) Cordova, ‘69: Fall is always busy in the food business with intense sales work at several foodservice shows for their restaurant clients. My husband and I staff our booth, bringing plenty of food samples of our traditional sopaipillas which we fry right in our booth and the second product I designed -- a 5# Valencia Blue Corn Muffin Pancake Mix. We met chefs, owners, cooks & buyers at these shows. On Oct. 2 our company joined the national promotion called “Manufacturing Day” & we hosted tours of our 100 year old milling site in central New Mexico. That event generated 2 newspaper articles, one in our local Valencia County News-Bulletin, the other
Alumni Class Notes Ronald Patrick, ‘69: I tried to go on your website but could not get on to it. This past year I served as District Governor of District 38L (Southwest Nebraska) of the International Lions Clubs. In this capacity, I visited 38 Lions clubs over 12 months. I gave my district governor talk to each club and communicated with the Lions on how to improve their leadership skills and increase their club membership members. I employed lots of humor in these presentations and felt very satisified in the results. After all, my MS in P.O. Box 210, Jarales, NM 87023 Journalism and Mass Communications involved kcordova510@msn.com a thesis on the effect of humor on learning. William Monroe, ‘69: Another busy year Recently, I have been writing “Grandpa’s in retirement. I was named an honorary Stories” for a grandson. As I accomplished member of the Greenlee Advisory Council and this pleasant talk, I felt a great debt to ISU very much enjoy attendign those meetings. journalism for preparing me to live a live of I continue to serve on the Iowa Public satisfaction. Information Board and as Governor Branstad’s Transparency Advisor. Also very busy at our Gary Speicher, ‘69: Our lives changed 10-12church. This year we bought a lake home 14 with the birth of our firtst grandchild! Our in Minnesota. We’ll spend lots of time there youngest daughter, Sarah, along with her during the summers until Chris retires at the end husband, Jesse, delivered a beautiful 5.64 of 2016 when we’ll move there and stay from pound baby girl! They names her Savanah April through December, traveling south the Rosann. Sarah and Jesse live here in Cedar rest of the year. Rapids. After 17 years in Chicago, our oldest with two color photos on the front page of the Albuquerque Journal’s Business Page. After that exposure we enjoyed more calls from buyers and we offered more mill tours. All that’s good news except that sometimes we feel as old as our mill!! Co-owner with my husband, Jose, of the Valencia Flour Mill in the Middle Rio Grande Valley an hour’s drive south of Albuquerque. We make nutritious baking mixes from local wheat and blue corn which we sell to restaurants statewide. My role is marketing, PR & sales.
daughter, Amy, has decided to move back to Cedar Rapids! She wants to help Sarah and Savanah! Chris and I now live in Hampshire, Illinois. And, Mattt continues to live in Ames adn work for ISU. WE continue to work with clients in our financial planning practice. Each week, we do a live radio show, a weekly video, plus a new television show started in September! You can catch all three by going to www.premierinvestmentsofiowa.com and listening or watching! Blessings to all our journalism friends!
1970s Kent Baker, ‘70: During a period of my life when I expected to be cutting back and spending time (at least during the winter months) in homes in San Antonio, TX and Hawaii, I have found myself busier than at anytime since I returned to Iowa 14 years ago. Mid-year my little newspaper company purchased newspapers serving the communities of Kingsley, Anthom and Correctionville and we consolidated all those
For Josh Blacksmith, senior vice president/ management director at FCB Global in Chicago and one of Direct Marketing News 2014 40 Under 40, a marketing career began in a Psych 101 classroom at Iowa State.
Josh Blacksmith ‘11 by MAGGIE MCGINITY
That call took Blacksmith and his family from Des Moines to Chicago for a position in digital marketing at Biggs/Gilmore (now VML). His daughter, now 5 years old, was 2 then, and Blacksmith knew the time was right to move to a bigger market. “I wake up every day and I “I realized I had a lot of interest in think about wanting to be a good role model understanding why people think the way they for them,” Blacksmith said of his daughter and do and how you can impact that thinking,” said newborn son. Blacksmith, a 2001 graduate in advertising with a psychology minor. In 2012, Blacksmith got the opportunity to realize a longtime dream. After graduation, Blacksmith found his career’s focus on direct marketing and customer “I’ve had my eye on Draft since I was in relationships, “a North Star for every career college,” said Blacksmith of the company decision I’ve made,” said Blacksmith. that merged with Foote, Cone, and Belding in 2006 to eventually form FCB Global, an Next came eight years at the Meredith agency with 150 offices in 90 countries. Corporation in Des Moines. Blacksmith started as a direct response account executive and At FCB Chicago, Blacksmith leads the customer eventually worked his way up to account relationship management account services director for the Kraft Foods account at group, heading up FCB’s accounts with Meredith Xcelerated Marketing. Along the Toyota/Lexus, State Farm, Sears, Jack Daniels way, he worked on and supervised marketing and PACCAR. He also works with a crossand customer relationship management (CRM) disciplinary team of nearly 20 professionals for a variety of clients, including Chrysler LLC to help determine what the future of CRM at Domestic and International, Aetna Medicare FCB will hold. “Account people, like me, are and Wal-Mart. A mentor at Meredith told ultimately responsible for managing all aspects Blacksmith, “Nobody can take away your of the client relationship – as a liaison between education,” inspiring him to earn an MBA in agency and client, we drive our clients’ marketing from the University of Iowa in 2009. programs forward by pulling in the necessary resources, and we ensure both expectations “[Meredith] was an amazing place for me and budgets are managed appropriately,” to essentially grow up in my career,” said said Blacksmith. Blacksmith. “But I got a call from a recruiter, and it was the right time and it was the Blacksmith credits personal branding for much right opportunity.” of his success, but hasn’t forgotten his Greenlee roots. “It laid the right foundation for me to end up where I am today,” said Blacksmith. Greenlee Glimpse 2014 | 37
Catherine Becker ‘06 by MEGHAN JOHNSON
When Catherine Becker began as an advertising student at Iowa State, she knew she wanted to work in media, but she did not realize she would begin her career on the cusp of a new digital and social media age. Becker graduated from Iowa State in 2006 with an advertising degree, beginning her career when Facebook was just becoming popular and social media was establishing itself into peoples’ everyday lives. “At that time, I didn’t know how drastic the technology and everything would change in just a 10-year period,” she recalled. Becker soon learned, “It’s not what you know, it’s who you know.” After Iowa State she interned at VML, an advertising and marketing company in Kansas City, thanks to connections with a fellow sorority member. It was that internship that eventually brought her to Chicago, “to join the sales side of things,” at America Online.
communities into what we now call The Record. Which as The Moville Record already served Moville and Lauton. The consolidation doubled the size of the newspaper, doubled teh circulation, doubled the revenues and doubled the work. I’m way too old to be doing this, but I am blessed with a 33 year-old partner who has taken on the extra work. Life is busy but good and I am busy but happy. Hopefully this expanded newspaper creates a company that can be successful over the next 40 years-not for me, mind you, but for my young partner. Iowa State’s training, educators and experiences have served me well since I left there 44 years ago. Bill Tubbs, ‘71: Our newspapers are doing well in our 44th year at The North Scott Press in Eldridge and 35th year at the Wilton-Durant Advocate News in Wilton. Readershipe remains strong and the National Newspaper Association recognized us in seven categories in the 2014 Better Newspaper Contests, including first-place awards for two of my columns. In February, Linda and I were aides to Rotary International President Gary Huang and his wife, Corinna, of Taiwan, when they came to Muscatine, Iowa, seeking connections to start new Rotary clubs in China. Then in October we were his official representatives at the District 6690 District Conference in Ohio. Our big news this year was the birth of twins to our daughter, Alisa, and her husband, Joe Sleep, in Middleton, WI.—making us proud grandparents of three grandchildren under age 3 in Middleton and three under age 6 in Urbandale, IA (daughter Anne and Matt Olson). 302 S. 8th Street, Eldridge, IA 52748 btubbs@northscottpress.com
Greenlee Glimpse 2014 | 38
John Byrnes, ‘72: Life is good. My freelance business is small enough that I have time to enjoy travel, grandkids and goofing off. Dennis Millern, ‘72: Still working as reference librarian full time Abilene Public Library and filling in two evenings at McMurry University. Goal to retire in March, 2016. Hope to get back to Iowa more often in retirement but only warm weather months! Go Cyclones!!!! 205 Pilgrim Road, Abilene, TX 79602 dennis.miller@abilenetx.com
Harlen Persinger, ‘72: I continue to balance free lancing along with operating the faily farm near Grundy Center. In late 2013, I traveled to Thailand, Cambodia and Viet Nam. During that journey I went back to Duc Pho, the small village where I was stationed with the 11th Infantry Brigade, US Army in 1968-1969. A near miracle occurred there when I met on eof the girls that came onto the post and did our laundry each week. What a moving experience to visit her home, family and traverse teh area after 44 years. Now that segment of my life is going to be part of a unique documentary to be shown by Iowa Public TV in April 2015 featuring Iowa veterans who served in Viet Nam. My other memorable trips last September was to London and Aberdeen, Scotland, to attend teh 58th International Federated Agricultural Journalist (IFAJ) Congress. All participants were part of history as Scotland voted for its independence four days later. Before leaving Europe I ventured to Belfast, Northern Ireland and photgraphed teh new, stylish Titanic Museum and Giant Causeway, ex geographical wonder. Hopefully, I will be able to travel to New Zealand next October for the 2015 Congress.
Now an account director at AOL, Becker serves as the main contact for clients looking to advertise with AOL or the Huffington Post in the Midwest area. Clients like Sprint and Subaru are a few of the many brands Becker helps by creating display media videos to sell products. Becker also is part of the sales team that puts together ads for the Huffington Post. When it comes to Becker’s favorite part of the job, she said, “I think it’s twofold. I enjoy both being client-based and being strategic for those clients. So, having a client come to us with a problem and looking within our walls to find some sort of solution for them to meet their marketing objectives, that’s the best part. When those conversations happen, that’s when things are really fun.”
Warren Riedesel, ‘72: I retired from the marketing communications department at DuPont Pioneer in 2012. My wife Mary and I are enjoying a fun mix of travel, babysitting our first grandchild born in March, and goofing off. We mourned the passing of retired Greenlee professor Bill Kunerth and enjoyed seeing fellow alums at his memorial program on campus in April. Retired (DuPont Pioneer) 701 16th Street, Des Moines, IA 50314 mrsrhts@mchsi.com
Gary Barton, ‘73: Mary Ann (Podolski) former classmate and now wife (also MS Journalism 1993) continue to enjoy retirement. We live about 50 miles west of Street Louis at a lake resort called Innsbrook. We have lived in rural Missouri now for 11-years and look at wonder at the change of seasons and abundant wildlife. I continue an active interest in photography, entering the annual photo contests here at Innsbrook. Two of our three grown children live in the Los Angeles area and our oldest son (Eric), his wife and daughter live in Atlanta. Their child, our only granddaughter Taylor, is now two and onehalf years old. Mary Ann continues to enjoy frequent horseback trail rides around the 8,000 acres of rolling hills, lakes and forests of Innsbrook on her horse Tango. Our only daughter (Krista) is expecting her first child early in 2015. Our youngest son David lives in Malibu and works for the clothing retailer Theory in Brentwood, CA. He is an avid surfer and enjoys the outdoor life of southern California. Upcoming travels are expected to take us to Patagonia in Argentina and a cruise along the Brazilian coast the winter of 201415. Retired from Monsanto Company in 2003 as the Director, International Public Affairs. Continue to work at Monsanto as a part-
Alumni Class Notes time agricultural educator/tour guide at the company’s biotechnology research laboratories in Chesterfield, MO. 2208 N. Konstanz Drive, Innsbrook, MO 63390 garyb2208@mac.com
Roger Green, ‘73: This has been a year of passings. Of course, Bill Kunerth passed away last fall. I was happy to be able to be on hand for the memorial service celebrating his life. He definitely made an indelible impression on my young life that stuck with me throughout my career. I was glad to have reconnected with him via e-mail a few months earlier. Both my father and my wife’s father passed away in December and April. That makes both of us “parent-less” as our mothers passed away years earlier. It’s a little disconcerting to know that you’re the “oldest generation” in your family. I’m now more than two years retired. Busy with volunteering, meeting with friends for fun, keeping ahead of wife Nancy’s “honey-do list.” Retirement is still highly recommended. If you haven’t done it yet and can - do it! All the best to everyone at the Greenlee School. You are making a difference in the life of every young person who goes through the program. Keep up the good work!
in television more than 25 years and have made significant contribution to the industry well above and beyond that required by their job. Kevin joined KCCI as a teenager in 1972 and began anchoring weekday newscasts in 1982. He has covered many major events including the Flood of 1993, the inaugurations of Presidents Bill Clinton and George W. Bush and the 1993 release of hostages and ISU alumni Thomas Sutherland and Terry Anderson in Lebanon live via satellite, a first in Iowa broadcast history. Len Schulke, ‘74: I retired in 2012 and am currently working part-time with Hy-Vee. 2409 7th Avenue SW, Austin, MI 55912 llschulk@charter.net
Margaret (Askew) Johnson, ‘74: Deputy Director at the Iowa Public Information Board in Des Moines. Check out our website at www.ipib.iowa.gov. 909 Maple Street, West Des Moines, IA 50265 meg_colaw@hotmail.com
Candice (Harr) Liepa, ‘74: I retired in 2012 after 35+ years in the field of broadcast news and communications. It has been a remarkable journey that included television news 1254 Donegal Drive, Woodbury, MN 55125 reporting and producing, teaching broadcast rgreen1254@aol.com production and journalism and finally working Kevin Cooney, ‘74: and his wife Mollie Cooney, in communications at the University of ‘76, were honored as members of the Silver Michigan. My most recent position was a joint appointment at Wallace House (the KnightCircle society by the Upper Midwest Chapter of the National Academy of Television Arts Wallace Fellows program and of the Livingston and Sciences last September. The Silver Circle Awards for Young Journalists). During the seven years there, I worked with and came to know Award recognizes those who have worked
Tiffany Daniels knows what it’s like to get knocked down and fight to get back on her feet. That experience enables her to connect with the clients of Workforce Solutions Capital Area Workforce Board—the unemployment office for Travis County, Texas—where Daniels was hired in 2012. Daniels double majored in political science and journalism with a public relations emphasis at Iowa State. She was a member of PRSSA and kept in touch with a connection she met at the national conference.
Tiffany Daniels ‘06 by BAILEY MCGRATH
This led to Daniels landing a job shortly after graduation in 2006 with GCI Group in Austin, Texas—more than 800 miles away from her hometown of Nashville, Tenn. Three years later, she was laid off. Daniels actively searched for another job as she worked as a sales associate at a clothing store. She accepted a position 2 ½ months later at the Greater Austin Chamber of Commerce. Although it wasn’t a public relations position, Daniels says she feels very fortunate she didn’t to have to search any longer during such a hard economic time.
some of the finest journalists in the country. Though I am retired, I have been involved with several projects at Wallace House and still do some writing for the Livingston Awards annual award program in New York. 314 Stonecliff Court, Saline, MI 48176 cliepa@umich.edu
Julia (Nielsen) Wolf, ‘74: Senior project manager for the Office of Marketing Communications at the University of Kansas. 4211 Wimbledon Drive, Lawrence, KS 66047 quilterjulie@yahoo.com
David Drennan, ‘75: The Street Louis AgriBusiness Club awarded Dave Drennan the prestigious AgriBusiness Leader of the Year Award January 14th at their monthly meeting. Since 1981 the club has annually recognized a person who has made a substantial contribution to the well-being of agriculture in the Street Louis area, either on a local or national scale. “Dave has made significant contributions to the promotion, development, improvemnet and wellbeing of the agriculture industry, most of it spent in hte Street Louis region, and encompassing three major agriculture commodities with three national agriculture associations (American Soybean Association,
Daniels worked there for three years, and in 2012 applied to be the communications coordinator for Workforce Solutions Capital Area Workforce Board. She was hoping to get back into PR and was passionate about the company’s mission “to lead the region’s workforce system in the development of a world-class workforce,” according to the Board’s website. She was hired and received a promotion a year later, adding the role of manager of business, government and community relations to her title. Daniels is solely responsible for PR, marketing and website management for the organization. She also matches businesses with candidates to fill their employment needs. Daniels says being laid off changed the way she perceived working. The brief time she spent unemployed gave her more insight into what the city of Austin has to offer. “My very, very scary time period struck a chord,” Daniels says. “I think that probably helps me do the job I’m doing now—at least makes it more fulfilling—that I know how scary it can be, and I know how wonderful it can be to get back on your feet.” Greenlee Glimpse 2014 | 39
Alumni Class Notes National Corn Growers Association and Dairy Calf and Heifer Association) and countless state organizations, including National AgriMarketing Association, Illinois Soybean Association and most recently Missouri Dair ASsociation, from border to border and coast to coast,” said Ken Bader, fellow Leader of the Year recipient, 1981. Martha Greder, ‘75: Instructor-14 years North Iowa Area Communicty College Mason City Director of Education- 14 years Trinity Lutheran Church Mason City. Jeffrey Techlenburg, ‘75: I retired from my newspaper career on June 6, 2014, after 39 years and jobs with 5 newspapers, most recently 7 years at the Gazette in Cedar Rapids. I also worked at the LeMars Daily Sentinel, Mason City Globe-Gazette, Muscatine Journal and Quad-City Times in various reporting, editing and management positions. My wife, Marilyn, and I retired to Clear Lake IA, where we also are raising a grandchild as our adopted son. Thank you Mollie Cooney, ‘76, and her husband Kevin Cooney, ‘74, were honored as members of the Silver Circle society by the Upper Midwest Chapter of the National Academy of Television Arts and Sciences last September. The Silver Circle Award recognizes those who have worked in television more than 25 years and have made significant contribution to the industry well above and beyond that required by their job. Kevin joined KCCI as a teenager in 1972 and began anchoring weekday
newscasts in 1982. He has covered many major events including the Flood of 1993, the inaugurations of Presidents Bill Clinton and George W. Bush and the 1993 release of hostages and ISU alumni Thomas Sutherland and Terry Anderson in Lebanon live via satellite, a first in Iowa broadcast history. Elizabeth (Liz) Hansen, ‘76, MS ‘79: 2014 was an eventful year. I was inducted into the Kentucky Journalism Hall of Fame in April. I retired in June as a Foundation Professor of journalism and chair of the Department of Communication at Eastern Kentucky University after 27 years on the faculty. My husband, Gary, is completing a one-year post-retirement appointment at the University of Kentucky, and we are taking advantage of our newly found free time to travel. We’ve visited our daughter Megan, her husband, Joe, and granddaughters, Elizabeth and Mylee, twice in El Paso, and our daughter Christina and her husband, Peter, in New York City and Miami Beach. Christina is a horse carriage driver in Central Park and spokesperson for the carriage industry. Journalism-related activities include serving on the Greenlee Advisory Board, volunteering as a writing coach, and helping revitalize the local Society of Professional Journalists chapter. 976 Stonewall Road, Lexington, KY 40504 liz.hansen@eku.edu
by MEREDITH WHITLOCK
Greenlee Glimpse 2014 | 40
134 Conifer Road, Golden, CO 80401 terri.marshburn@gmail.com
Mike Moran, ‘76: Enjoying another year in Washington, D.C., working in communications for Ford Motor Company. Added another journalism major to the family this year with my youngest daughter graduating from Michigan State. She is now a cops and courts reporter at the Ann Arbor News. It is great to see more young people pursuing journalism as a career path. 8042 Rising Ridge Road, Bethesda, MD 20817; mmoran3138@aol.com
Linda Watson, ‘76: I made the switch from 35 years of daily newspapering to my hometown weekly- The Observer in DeWitt. I’ve been the news editor since February 2014. It’s still a busy career! 1406 12th Avenue, DeWitt, IA 52742
Steve Arbuckle, ‘77: UCLA Computer Science Department, Graduate Student Affairs Officer III Supervisor. 1420 Sycamore Avenue, Glendale, CA 91201 aramonce@hotmail.com
Debra (Grundman) Blume, ‘77: 9300 Carmel Drive, Johnston, IA 20131; debraeblume@gmail.com
Terri Marshburn, ‘76: Still living and loving the Colorado lifestyle! National Renewable Energy Laboratory (NREL), a U.S. Department of Energy research laboratory that specializes
Ron Deaton, ‘77: I have retired from North Carolina Public Schools after 30 years in education as teacher, principal, and director in several school systems. Julie and I are enjoying
Finding her dream job did not take long for Tracey Myers, a 2010 Greenlee graduate. She is now in her third year at the Zach Johnson Foundation in Cedar Rapids, a nonprofit organization that helps local children and families lead happy, healthy lives.
As the only full-time employee for the foundation, Myers find herself busy with many different tasks. Her position finds her planning and coordinating events, building relationships with sponsors and covering much of the marketing, including managing social media, website content, design and public relations. “I love building relationships with our sponsors and donors and showing the impact their dollars are having on these children and families in Cedar Rapids,” Myers said.
Myers started as a volunteer for the organization while working for Van Meter Inc., a company in Cedar Rapids that distributes electrical and mechanical products, after graduation. Myers was offered a full-time position in 2012 as an administrator and fundraiser for the foundation.
Tracey Myers ‘10
in energy efficiency and renewable energy. I’m the Manager of Solar & Wind Communications.
Graduating with a double major in graphic design and journalism, Myers was always interested in public relations, more specifically within nonprofit organizations. As a Cedar Rapids native herself, Myers was thrilled to move back to her hometown area with her now-husband and be able to work for an organization that gives back to the community. “I love knowing that what I am doing every day is making a difference; that drives me to do really well and work harder,” she said.
She also assists with the Kids on Course program, which inspires academic and individual success within students in three local elementary schools. “It helps kids and families, and it’s about raising money to help others,” Myers added. Although she is already dedicating her career to helping others, Myers still finds time to volunteer and enjoy some of her hobbies. She is a mentor for Big Brothers Big Sisters, a committee member for March for Babies (an event through March of the Dimes) and plays in a local tennis league. “This is exactly what I want to do, always evolving and growing. There is a lot of potential for the future and I don’t see myself ever leaving,” Myers said.
Alumni Class Notes being grandparents to three boys and one girl. Life is good! Thank you ISU and the Greenlee School of Journalism and Communication. Retired from Kannapolis (NC) City Schools as Director of Secondary Ed & Career and Technical Education. 4506 East Maiden Road, Maiden, NC 28650 charlottepanthers77@gmail.com
John (J.C.) Kain, ‘77: Daughter graduated from Cal Poly last spring and is working in San Francisco. Son will graduate from Arizona State this spring and has a job lined up in San Francisco. Guess where we’re moving when we retire? 4121 E. Windsor, Phoenix, AZ 85008 algona81@yahoo.com
Scott Monserud, ‘77: I am AMEL Sports at the Denver Post and continue to enjoy the challenges our profession provides. Like most metro papers, we have downsized and are focused on a digital future while not forgetting our print product, I would be happy to help any current students or alums. If in Denver, stop by or give me a call. - Scott 303-954-1578
Randy Porter, ‘77: It was great to retire in October, two months shy of my 61st birthday. Previously, my work for more than seven years at News Link, Inc., Lincoln, NE, required travel to various states. My duties included interviewing railroad employees and photographing them in action minutes after meeting them. After a week on the road to major railroads, my job back in the office was to write the stories, cutlines and headlines, and format them within five days for a designer. The designer created pdfs of glossy employee newsletter pages for approval by the client. It was then back on the road. My 15-year hobby of making fixed blade knives with antler handles, with both steel and flintknapped blades, helps keep me busy. My chores as a domestic god account for much of my remaining time. My wife, Gannie (rhymes with “rainy”) and our son, Brandon, 20, receive my devotion. I enjoy hearing from other alumni. 1152 N. Sycamore Street, Wahoo, NE 68066 wahooknifemaker@windstream.net
Karen (Lage) Potratz, ‘77: Continuing to work with agricultural clients at Bader Rutter. Always good to see fellow Ag Jl alums at agricultural events like Farm Progress Show, Commodity Classic and Ag Media Summit. Glad to hear that the ag journalism curriculum is coming back to ISU. Would love to see resumes from ISU students looking for internships. N3W31675 Twin Oaks Drive, Delafield, WI 53018 kpotratz@bader-rutter.com
Lori (Hoberg) Adams, ‘78: 3518 SW 13th Street, Des Moines, IA 50315 lori2056@msn.com
Klark Jessen, ‘78: Communicating transportation news via social media at the Massachusetts Department of Transportation. 180 Commonwealth Avenue #11, Boston, Massachusetts 02116 klark.jessen@gmail.com
Susan (Stephan) Holloway, ‘78: Director of Marketing Communications at Michigan State University. 5684 Bayonne Avenue, Haslett, MI 48840 holloway.susank@gmail.com
Dirk Van der Linden, ‘78: We are now entering our 30th year publishing a weekly newspaper. Many things remain the same, but many are different: maintaining a website, color photos, new Facebook page. If only we could get everyone on the same page with PDF files. Our daughter was married this summer, and our son is a junior at ISU. He’s looking forward to his senior year when he’ll be living in the new high-rise apartment that’s being built where the Campus Bookstore used to be. If you haven’t been to Ames for a while, you should make the trip. It’s really changed.
occasional consulting. 9300 Carmel Drive, Johnston, IA 50131 jamesdblume@gmail.com
Annette Degnan, ‘79: I’m still with CHS Inc., working a variety of communications for the grain marketing, fertilizer, and processing and food ingredients business units. Our oldest daughter Maureen married Trevor Gruys last July. Many of their ISU friends attened, so lots of Cyclone fun. Kathleen celebrated her 23rd birthday adn continues to enjoy her schedule of work and calsses. Always enjoy reading fellow alumni news. Mark Halverson, ‘79: Enjoying life back in the Midwest. 6365 Gabrielle Drive, Lincoln, NE 68526; Markallenhalverson@gmail.com
Beth Jasper, ‘79: It Thomas Wilson, ‘78: was great to see Tom Greetings Greenlee Emmerson this summer friends—I am starting when I was briefly my 9th year at in Ames! We had Risdall, a mid-sized coffee and wonderful Minneapolis agency conversation. that continues to I’m working now create an incredible on getting our body of exciting work. documentary film, We have expanded THE DEVIL’S BOX, on our digital marketing a single DVD, and and development hopefully into the teams. A new business PBS/NETA schedule for 2015. Had a great development person re-joined the team and time programming documentaries for a couple our public relations practice is rocking it in the of film festivals in the last 2 years, always healthcare and education space. great to see filmmakers bring incredible true stories to life. Writer and film producer and film On the home front, Susan (Industrial festival programmer. Administration, ‘78) continues her “serial 1506 Grace Street, Taylor TX, 76574 entrepreneur” status. She printed a limited run meandnancydrew@gmail.com of her new book, “Aging Parents’ Guide.” It is an excellent resource to help anyone caring for Dave Johnston, ‘79: We took the next step a parent have more productive conversations, in the empty nester lifestyle, selling the big provide better care and make better decisions. house in Cumming, GA, and building a smaller Our sons David and Kevin are doing well. one near Lake Lanier in Gainesville, GA. We We are able to see David and wife, Lexie, move in the day before Thanksgiving. For the frequently. How sweet it is they only live eight past three months we’ve been living in student blocks from us! Kevin, on the other hand, lives housing on the campus of Brenau University, in Colorado — a mere 1,000 miles. He will where Sue and daughter Annie both work. be back twice this year - nice! I’m impressed We lived off-campus at ISU, so this was my with how well Greenlee students perform. I first time living on-campus, and certainly my have a fondness for the advertising pups since first time living in a women’s university. The that’s my area of expertise. I also thrilled with adventures continue! the new PR program and I will always have 3397 Cresswind Pkwy. SW, Gainesville, GA 30504 fond memories for our future reporters. If they dave@johnstonhr.com emerged from 201/202 reporting classes unscathed, they can do anything! My best to Jaynie (Strom) Krichbaum, ‘79: University of Michael and all the folks that make him look so North Florida as the assistant to the Women’s damn good. Center and Interfaith Center in Student 4519 Casco Avenue, Edina, MN 55424 tom.wilson55@gmail.com
Kenneth Sidey, ‘78, MS ‘00: Executive director at the Warren Cultural Center.
Affairs.
775 Ashwood Street, Orange Park, FL 32065 jlkrichbaum@att.net
208 SW Mills Street, Greenfield, IA 50849 ksidey@yahoo.com
James Blume, ‘79: I took early retirement from Meredith Corp., where I’d worked for just shy of 30 years, in September 2014. I’m looking forward to a life of volunteering, traveling, and Greenlee Glimpse 2014 | 41
Alumni Class Notes Margaret Grove Radford, ‘79: First, the world of journalism and public policy is less without Kunerth. I needed to say that. Otherwise, Greetings to all! Construction Facilitator (resident liaison), Southern Delivery System (construction project) Colorado Springs, Colorado. 16340 Cathys Loop, Peyton, CO 80831 Radfordmag@yahoo.com
Jaynie Grove Radford, ‘79: First, the world of journalism and public policy is less without Kunerth. I needed to say that. Otherwise, greetings to all! 16340 Cathys Loop, Peyton, CO, 80831; Radfordmag@yahoo.com
Colleen Reilly, ‘79: We moved to Texas in June. The first restaurant I entered had rifles for door handles....I got the point. It’s a great place to live, as long as the door handle doesn’t shoot you in the foot. Client Executive at Tyler Technologies. 5740 Baltic Blvd., Plano, TX 75024 newsie456@aol.com
Richard Schara, ‘79: Living the good life in Fergus Falls, MN, covering 6 counties in workforce development. Been doing some freelance articles and a weekly inhouse newsletter. Performed in Les Miz last summer; am spearheading an effort to create a new dinner theatre on Otter Tail Lake at Elmer’s BBQ this summer. Empty nest now; junior girl at Augustana in Sioux Falls, freshman girl at U of M, Morris. Still holding out hope that bro Ron gets ISU alumni accolades...anyone know him? Minnesota Dept. of Employment & Economic Development 516 South Oak, Fergus Falls, MN 56537 schara@integra.net
Lory (Stille) Sutton, ‘79: I am the Chief Marketing Officer for the Minnesota Historical Society (MNHS.org). 5217 West 62nd Street, Edina, MN 55436 lorysutton@comcast.net
Michael Swan, ‘79, MS ‘98: I still have plenty of touchstones in journalism work, as I’ve been able to stay in contact with many ISU j-school friends. I’ve also been able to educate my students on the merits of Iowa during Sports Media coverage trips to Council Bluffs and Fort Dodge. Butler football plays up there twice a year now. So, my scholarship students have been introduced to Maid-Rites and, yes, Jack Trice Stadium. Son Will is a junior at Wichita State, living in the dorms, and daughter Katy a high school senior, is headed to KU. She was named to the Kansas Honors Progrma and was El Dorado’s representative in the Wendy’s Heisman competion. We are hoping for an injury-free track season. Wife Linda continues her one-hour commute to teach Family and Consumer Sciences at a high school down the road. Age caught up with my best friend’s parents in Ames this year and our wonderful border collie, Penny, here at home. This affirms our credo nowadays: Life is short...enjoy it. To that end, I was able to complete a freelance Greenlee Glimpse 2014 | 42
work this year- a booklet looking back at the 1980 softball season of Harlan (Iowa) Community High School. As one of my former students said, “You are interested in the niche marktet.” After 16 years of teaching here they know me all too well.
1980s Richard Bartecki, ‘80: Executive vice president for marketing and institutional relations for the Institute for the International Education of Students. 909 Colfax Street, Evanston, Illinois 60201 noiamboat@hotmail.com
Annette (Juergens) Busbee, ‘80: I’ve been at Rockwell Collins for a little over two years now as Sr. Communications Specialist on the employee communications team. My main tasks include editor of our employee magazine and I also assist in writing our CEO and President’s bi-weekly employee email. It’s a great gig to be able to tell stories illustrating the passion our engineers have for their work and the industry-leading avionics and defense technology they create. My husband and I are a couple months away from making our final college tuition payment which we’re pretty excited about. Our college son spent fall term studying at the University of Galway. We, along with our older son, traveled to Ireland in October to visit him. We had a spectacular time exploring Dublin, Galway, Cork and many picturesque small villages in between. In Ames last fall, we had a most serendipitous experience of meeting former President Bill Clinton at the Stomping Grounds coffee shop on Welch Avenue. He was in the state campaigning for Bruce Braley and the two stopped in for coffee at the same we were there. We had the pleasure of hearing him talk about the Iowa State men’s basketball team’s preseason ranking and how impressed he is with our coach and the team. We couldn’t have agreed more! Go Cyclones! 1325 Rainbow Blvd., Hiawatha, IA 52233 ajbusbee@mchsi.com
Alan Mores, ‘80: Wife: Donna ChristensenMores (‘79 - ISU, JL MC; ‘81 - MS Drake; ‘85 JD Creighton); HR & Compliance Director, Myrtue Medical Center; son, Jackson, junior at Iowa State and daughter, Chandler, freshman at Stanford. Co--publisher, Harlan Newspapers. 1401 Pine Street, Harlan, IA 51537 mores@mchsi.com
Susan (Suter) Mortensen, ‘80: Life continues well for Ron and Susan. We are at that time of
life when we make lots of retirement plans, but none are executed! We had the opportunity for a few vacations in 2014 and we relaxed at our lake home in the summer. Basically we have decided that we like working too much to quit! Vice President of Advantage Agricultural Strategies, Ltd. 1937 15th Avenue N, Fort Dodge, IA 50501 advantage@dadvantageag.com
Perry Beeman, ‘81: I left The Des Moines Register after 32 years and shifted to Grinnell College, where I edited the quarterly magazine and served as campus editorial director. I am now writing for the Business Record in Des Moines. 6161 Crescent Chase, Johnston, IA 50265 Perrybeeman@gmail.com
Jill Burkhart, ‘81: Hello again fellow J-School friends from Picket Fence Creamery! We celebrated our 11th anniversary in the milk bottling business in October; the dairy has been here for 30 years now. We spend our days trying to keep up with the cows who, by the way, are doing very good work! Our products, milk, fresh cheese curds, cheese balls, and 35 flavors of ice cream, are now in dozens of stores in the Ames/Des Moines area. The marketing (press releases, email newsletter, Facebook and advertising) happens every day and I love every minute of it. However, I spend probably 90% of my time churning out the ice cream while Jeff runs the milk bottling division. I was recently named to the Iowa Dairy Foods Association board of directors, a group of Iowa dairy processors the monitor the regulation of Iowa’s dairy industry, and other dairy related issues. Our daughter, Jenna, ‘10 education, is in her 5th year of teaching science at North Cedar Middle School in Clarence, and son James is a Dallas Centergrimes eigth grader. If you’re traveling on Highway 141, stop by our store anytime...there will be an ice cream sample waiting for you! Ken Clayton, ‘82: I enjoyed another good year in the trade show business, promoting aerospace and defense products around the world. I as able to travel to Singapore, Germany and England for airshows. But the best week of the year was a February family vacation in Puerto Rico, where the wind chill was about 75. Sr. Trade Show Specialist at Rockwell Collins, Cedar Rapids, Iowa. 6000 Wayside Circle, Cedar Rapids, IA 52411 clonedogg2@mchsi.com
Jan (Janet) Conradi, ‘81: My second book, “Lella and Massimo Vignelli: Two Lives, One Vision” was published by RIT Press in July 2014. It is a biography of the Vignellis who are two of the most notable international designers of the 20th century. This fall the book, “DesignWajskol” will by published by Oscar Riera Ojeda Publishing. I wrote the biographic essay introducing designer Jonathan Wajskol. Professor of Graphic Design at Rowan University. 129 Jefferson Avenue, Pitman, NJ 08071 jan@cominghomepress.com
Alumni Class Notes Sherilyn (Templeton) Hoyer, ‘81: As full-time communication specialist for the Iowa Pork Industry Center and the Iowa Beef Center at Iowa State since 2010 and part time for IPIC since 1998, I’ve had a front row seat for changes in animal agriculture and communication. Without my education at Iowa State and my experiences in various journalism/media fields, I would not feel nearly as confident as I do today in helping bring knowledge from research to those who want and desire it. It wasn’t called the Greenlee School of Journalism and Communication when I was an undergrad, but the faculty, staff, courses, and experiences of Journalism and Mass Communications were just as relevant and vital to the world. The more things change, the more we need basics like these. 1324 Kentucky Avenue,, Ames, IA 50014 shoyer@iastate.edu
Steve Dropkin, ‘82: My residential photography business continues to grow — s-l-o-w-l-y. Considering that the business is just me, however, that just might be okay. I’ve become far busier in my role as a Director for The Community Reporter, our neighborhood newspaper. We are continuing to negotiate the transition between print and on-line access. I’ve also taken a bigger role in refocusing our board activity. Beyond that, we’ve finished an update -- forced by spring rains and flooding -- of our downstairs “guest suite”. We married off our daughter this fall. And we are looking forward to a warm-weather vacation now that Old Man Winter has dropped his very cold
and frosty shoe on us. All the best, everyone! 489 Michigan Street, Saint Paul, MN 55102 steve_in_st.paul@yahoo.com
Dave Kurns, ‘82: Now leading the stellar editorial team at Successful Farming, Agriculture.ccom, and Living the Country Life. Love ag journalism — it’s been energizing! 6920 Northglenn Way, Johnston, IA 50131 dkurns@gmail.com
Thomas O’Donnell, ‘82: Still at the Krell Institute in Ames, where I write about high-performance computing and the science it’s used for, plus other subjects. In April I was honored to help shepherd, with Tom Emmerson and Cynthia Oppedal Paschen, an Ames memorial For Bill Kunerth. It was a great event.
Dan Edmonds, ‘84: 2704 E 52nd Street, Sioux Falls, SD 57103 edmondsjd@sio.midco.net
Kim (Groe) Emery, ‘85: 1860 Woodland Drive, Red Wing, MN, 55066 kim@fireflypublicity.com
Suzanne (Schwab) Hill, ‘83: Communications Coordintaor at Holy Family Church in Kansas City, MO. 8025 N. Lydia Avenue, Kansas City, MO 64118 hillsuzanne@hotmail.com
2051 Old HWY 163, Pella, IA 50219 vankootenv@central.edu
7005 Horton Avenue, Urbandale, IA 50322 newshound_50309@yahoo.com
Beth Wolterman, ‘82: Editor, Ida County Courier in Ida Grove, Iowa and Ida Grove correspondent for “Our Iowa” magazine.
Jeffrey Hunt, ‘83: Shareholder, Parr Brown Gee & Loveless. 787 17th Avenue, Salt Lake City, Utah 84103 jhunt@parrbrown.com
At Tractenberg & Co. Tunberg said she did anything and everything on a daily basis. “What I’ve learned over my years is each of your clients want 100 percent of your attention,” she said. One of the clients that Tunberg took on was Sally Hansen, the nail products company. She also worked to promote both David Beckham’s and Beyoncé’s fragrances.
by MEGAN SWINDELL
2316 McKinley Circle, Ames, IA 50010 bmeyer@iastate.edu
Valerie (Terpstra) Van Kooten, ‘85: Life is good in Pella. Kent and I welcomed our first grandchild, Blaine Nicholas Van Kooten, in August and are enjoying him immensely. Our three sons are (almost) all out of the nest, with our youngest a senior in college. We’re doing a lot of traveling and home repairs and loving our life in the country. I’m working 25 hours/ week at Central College as Central’s Grant Proposal Writer. An interesting, meticulous job that I’m enjoying. I’m still doing a lot of freelancing, including a monthly column for Living With Energy in Iowa (formerly REC News).
She was helping a friend stuff gift bags at a movie premiere in New York when someone approached her with a job that launched her career. Annika Tunberg, 2010, paid her dues as an intern in New York for just a few months before she became an assistant account executive at the public relations firm Tractenberg & Co.
Annika Tunberg ‘10
Brian Meyer, ‘83: Director of college relations at the Iowa State University College of Agriculture and Life Sciences.
Tunberg took her talents to HL Group after two years. She was brought on to develop the beauty department, including launching its website. Her focus at HL Group was on luxury beauty, and she worked with big-name companies such as Prada and Valentino. But, even with the Big Apple at her fingertips, Tunberg could not help but make her way back to the Midwest to work in the Windy City.
Tunberg spent four years climbing the public relations ladder to the senior account executive position she holds today at Zeno Group in Chicago. Zeno Group works with clients such as Sears and Kmart, making the job more consumer- and retail-based. However, her love of her job stems from her passion for fashion and beauty. That love was born at Iowa State University She was part of the team that launched the first Trend magazine fashion show as a co-PR director. “We had thought up this grand idea in the fall—it was really a team effort,” Tunberg said. Tunberg is also partly responsible for the creation of the magazine’s “ISU’s Hottest Bachelor” competition. “We modeled it after Cosmo’s hottest bachelor search and we’re like, ‘Are people actually gonna apply for this?’” They sure do. The “ISU’s Hottest Bachelor” was just the beginning of Tunberg’s taking chances. She does not pass up a shot at success and says you never know where any task will take you. “Take advantage of any opportunity that you get, even if it’s stuffing gift bags,” she said.
Greenlee Glimpse 2014 | 43
Brandon Blue ‘12 by MELISSA GARRETT
Brandon Blue may not have a background in agriculture, but this born-and-raised Des Moines man thrives as an agricultural journalist and farm broadcaster. In his time at Iowa State, Blue wrote for the VEISHEA beat and Opinion section at the Iowa State Daily and became the first news director for ISUtv. After graduating with a bachelor’s degree in journalism and mass communications, with a broadcast journalism focus, Blue began his career with the Iowa Agribusiness Radio Network alongside the Agribusiness Association of Iowa in 2012.
Michelle Strand, ‘86: I’ve been living in Connecticut for the past 18 years. My career has not been in the Journalism field, but the skills learned while at ISU have been invaluable in moving me forward. I worked as a nanny on and off until 1998 and was able to live in several US locations, as well as the UK and France. I am currently the office manager at a very busy learning center. It is a stressful, but thoroughly rewarding position. I get to see lives changed on a daily basis! 20 North Street 2-1, Stamford, CT 06902; mdstrand64@gmail.com
Jeff Cue, ‘86: 2014: Great for work, terrible for play! Co-Owner of Cue²Media, LLC. 14403 Bryn Mawr Drive, Urbandale, Iowa 50323 jeff_cue@q.com
Christopher Larsen, ‘87: After more than four years in the Seattle area, Uncle Sam decided it was time for us to move, and we headed to Fort Knox, Ky., in July. I was nominated for a position at Army Human Resources Command as an assignments officer, managing a population of seven career fields, including Public Affairs. Amy and I are now up to three granddaughters after Maven’s arrival in February and Lacey’s in October. Elliott is a high school sophomore, Eliza is a senior, and I made sure we toured the Iowa State campus during our move from Washington. Looking forward to retirement from the Green Machine in a couple years and to what the next chapter will bring. 423 Pell Street, Fort Knox, KY 40121 writerguy10@yahoo.com
additionally maintains the Iowa Agribusiness Radio Network website and issues weekly crop reports with infographics. “I just wanted to be a journalist and do what it is I think journalists do, which is be a resource for people,” says Blue. “If you wear clothes, fill up your car or eat food, agriculture has affected you in some way.” Happily married to his wife, Krista, who works as a graphic designer at Gannett in Des Moines, Blue keeps his job exciting with his hunger for knowledge.
On the job, Blue produces daily television segments and multiple radio reports and covers international agriculture for WHO-TV in Des Moines and KCRG in Cedar Rapids. He
“I love to learn new things, and every day is something new. There are opportunities you can easily miss if you’re not ready to kind of take what the day brings,” says Blue. “Try to thrive where you are.”
Angela (Banowetz) Ossian, ‘87: Launched YogaIowa at the Iowa City Yoga Festival in 2013 and serving as Editor for the quarterly publication serving Iowa’s yoga and holistic community. Circulation is 10,000 copies available free of charge at yoga studios, health food stores and co-ops, coffee shops, resturants, libraries, and more. Director of Marketing for SMG at the Iowa State Center.
Suzanne Gebel, ‘88: I’ve just celebrated 10 years with the Iowa Funeral Directors Association (IFDA) as the Executive Director. What a whirlwind it’s been! I am blessed to get to spend time with some of the most compassionate, caring, and hard-working individuals in Iowa (and surrounding states). We’ve grown the membership, expanded the educational opportunities, made a greater impact in the Iowa Legislature, as well as in DC. I earned my CAE credential last year (Certified Association Executive) - which was the hardest test I’ve ever taken and the most I’ve studied since ISU :-) I’ve have had a great first decade with IFDA and can’t wait to see what the future holds!
522 NE Georgetown Blvd., Ankeny, IA 50021 aossian@iastate.edu
12425 Douglas Pkwy., Urbandale, IA 50323 smgebel@msn.com
Coleen Myers, ‘87: Even though I’m retired I’m keeping busy with responsibilities in our Neighborhood Association, at our church and as a Master Gardener. We have also enjoyed trips to Costa Rica, Texas and Washington, DC this year. In Washington, DC we joined with a small Road Scholar group where we rode bikes all around the D.C. area. We also rode bikes to Mt. Vernon and Arlington Cemetery. It was a wonderful way to see the memorials and monuments in Washington, D.C.
Malinda (Miller) Geisler, ‘88: We continue to thrive in Iowa agritourism. We hosted our 10th corn maze in 2014. If you are back in Central Iowa in the fall, please check us out on the weekends. We are just a short drive south of Ames and minutes outside of Des Moines. Please visit www.growingfamilyfun.com for our schedule. Growing Family Fun at Geisler Farms, CEO.
121 Willis Blvd., Williamsburg, IA 52361 coleenmike@msn.com
Joel Davis Dickman, ‘88: Joel recently became station manager at KGTV, the ABC station in San Diego, after spending the past six years as news director here. My wife (Sarah) is a veterinarian and we have two high schoolers (one just learning to drive... very distressing). Would love to see any J-school alums who make it to Southern California. 10126 Prairie Fawn Drive, San Diego, CA 92127 joel.sarah@yahoo.com
5251 NE 94th Avenue, Bondurant, IA 50035 info@growingfamilyfun.com
John Naughton, ‘88: I have spent 26 years (and counting) at The Des Moines Register. We’ve gone through some changing times and restructuring in our newsroom; I’m still covering high school sports as well as some college events. Online content continues to grow here and elsewhere in the industry. I was inducted into my high school athletic hall of fame in September. Must have been for my great athletic abilities. I did some travel in the past year, including a four-state, four-day, four state fair vacation (Iowa, Illinois, Indiana, Missouri). 2923 Country Side Drive, West Des Moines, IA 50265; littlejon3@aol.com
Greenlee Glimpse 2014 | 44
Alumni Class Notes Craig Olson, ‘88: Lisa and I recently moved within Cumming and I am now working for Bloomer Plastics in Bloomer, WI. Lisa and I are recent “empty-nesters” as both of our children are now in college. Rachel is a senior at the University of Northern Iowa and Katie is a freshman at Winona State in Winona, MN. We miss them both but know they are having great college experiences! 413 N 29th Street, Cumming, IA 50061 craigolson170@gmail.com
Julie Radford, ‘88: Director of Quality Assurance for RR Donnelley Forms and Labels North America. I continye to raise, train and show Paint Horses. Teching Western riding lessons to children and adults also occupies my free time. Stop by Paint’n’Place Horses if you are looking for a well bred and well trained horse. We built a new home this summer in Ely, Iowa. Still in the Midwest of Hawkeye country but still proudly wearing ISU clothes and no black and gold in my closet.
Beth (Schupbach) Buehler, ‘89: I have returned to my home state of Colorado (the mountain town of Crested Butte) after two years of being back in Iowa. While in Iowa, I continued working with all of my Colorado and mountain-based clients so it made more sense to be back in the Centennial State. Buehler Communications has been in business 19 years, with a focus both public relations/ marketing and magazine editing and writing. Downtown revitalization consulting and special project management also has been part of the mix over the years. It was fun to catch some Cyclone basketball and football games and to be on campus while back. Go Cyclones! 897 Zeligman Street - A, Crested Butte, CO 81224 bethbuehler4@gmail.com
Greenlee graduate Emily Kathrein is a flatout bicycling enthusiast. From biking across the entire state of Iowa to biking 4,000 miles across the country, Kathrein eats, breathes and sleeps bicycling. Kathrein graduated in May 2012 with a bachelor’s degree in advertising and art and design. Immediately after graduation, Kathrein packed up her car and moved to Seattle. About a month before graduating, she was offered a position at the Washington State Democratic Party as its youth vote director. After finishing up contract work, she got a job at Cascade Bicycle Club as its advocacy field programs manager.
Emily Kathrein ‘12 by CAITLIN FARMER
Cascade Bicycle Club is the nation’s largest nonprofit bicycling organization. Kathrein’s position was to connect the community with Cascade’s planning, policy and government work and to engage people through advocacy. Kathrein primarily worked on a training program, the Advocacy Leader Institute, and through a campaign she ran called Connect Peer to Sound. “These programs were Cascade’s way of lifting up the community members to do the advocacy work on their own for the cause,” Kathrein said. “It was a great way to keep the community involved.” Kathrein got her first bike when she was about 4 years old. “I vividly remember the feeling of getting that bike and having the freedom to go wherever I wanted,” she said. That stuck
1990s Bruce Blythe, ‘90: About a year ago, when I submitted my annual alumni update to the Greenlee School, I’d just had the “official launch” of Blythe Communications, my editorial content consulting service. A year later, I’m happy to report 2014 has been pretty good for BlytheComm. I’m involved with two major projects for two good clients, Accenture and TD Ameritrade. Both involve major website and mobile redesign initiatives where I’m basically serving as managing editor, making sure we’re doing the basic blocking and tackling (like composing complete sentences), as well as guiding broader content strategy, developing editorial calendars and working with writers, designers and others involved in the publication process. It’s very much like working in a real newsroom. There’s also a big social media component to these projects, where I’m writing tweets and posts for LinkedIn, Facebook and so forth that hopefully connect with the target audience. Effective use of Twitter is really nothing more (continued)
with her throughout her adolescence, but she lost interest in her teenager years. Like most teens, Kathrein was more excited about driving a car than riding a bike. Her interest in bicycling really spiked again when she was a junior at Iowa State. “I had two epiphanies separate from one another that really got me engaged in bicycling transportation and bicycling touring, beyond what it was to me as a child,” Kathrein said. “First, I had no form of transportation at school, so I started bicycling around Iowa State to get everywhere. And the second epiphany I had was when my dad got really into bicycling back home.” That same year, Kathrein completed her first RAGBRAI (Register’s Annual Great Bike Ride Across Iowa) and she knew she wanted to take bicycling to the next level. The summer between her junior and senior year, she signed up for a cross-country cycling trip where she rode from coast to coast. That was her introduction to the nation’s bicycling infrastructure and bicycling culture. After working at Cascade for about two years, Kathrein moved to the University of Washington, where she serves as assistant manager for its commute options program. She now manages a program that provides people who commute to campus with different plans on how they can make the transition from driving alone to taking transit or from taking transit to biking and walking.
Greenlee Glimpse 2014 | 45
Alumni Class Notes than good headline writing, which I’m sure is not anything Greenlee alums don’t know already. Since I’m working for marketers now, I’ll borrow a term from their vernacular. The “call to action” on this year’s Greenlee Glimpse letter (“Help us tell your story”) echoes my tagline on BlytheCommunications. com—”What’s Your Story?” That’s the essential bottom line for anyone who wants to get content marketing or marketing content right. Telling good stories and making the audience care. Look familiar, journos? What’s old is new again. Hello to all my old ISU Daily friends! You guys & gals were the greatest, and I still think of those days a lot. Best wishes to everyone for a great 2015. 3597 N. Reta Avenue #4, Chicago, IL 60657; bruceblythe7@gmail.com
Annette (McCuen) Hacker, ‘90: Director of News Service at Iowa State University. 345 Alexander Circle, Pleasant Hill, IA 50327 annette@iastate.edu
Alissa (Kaplan) Michaels, ‘90: Owner of Michaels Communications. 700 Columbus Avenue Apt. 17D, New York, NY 10025; akm8000@yahoo.com
Karen (Risch) Hieb, ‘91: It’s been a challenging year for us, but God is faithful and we are thankful. Over the past year, we had to say goodbye to Tim’s mother, my father, and our 13-year-old schnauzer. With the death of my father in March, the two of us had felt the loneliness of not having any living parents anymore. I remember my mother saying that she felt like an orphan when both her parents had died. Now I understand that feeling a bit more. But, as Christians, we know and can lean on our Heavenly Father, and that is an amazing comfort each new day. On the work front, I am so blessed to have celebrated my 10-year-anniversary with Children Desiring God, a non-profit ministry that publishes resources for children, youth, and their parents. I’m still the manager for resource development, which means that I manage both staff and projects, as well as continuing with the activity there that I love the most, which is editing. I know I am in good company among other journalism alumni when I say that working with words is one of my great joys in life. And it’s a joy made even sweeter because I work with people who really appreciate what I do.
“I’m such a dreamer…” That’s how 2012 Greenlee graduate Katie Tomlinson describes herself now as she works with advertising clients of Marie Claire magazine, doing everything from helping the social and digital team to gathering research to running the Marie Claire Career Network LinkedIn page. Tomlinson, marketing coordinator for Marie Claire, started college unsure of what she wanted to do. She started school with a major in communication studies, but always had an interest in magazines.
Katie Tomlinson ‘12 by MARIAH WELLMAN
“I always loved magazines and I wasn’t sure what I wanted to do with them or what was even possible,” Tomlinson. “That’s when I decided to pick up a minor in advertising.” Once she began taking classes at Greenlee, she joined the Iowa State Daily and spent three years as an advertising assistant. While working for the Daily, Tomlinson fell in love with magazines and completed an internship at O Magazine in New York. “I helped the marketing coordinators and advertising executives,” Tomlinson said. “I was their go-to girl.” After her internship was complete, Tomlinson returned to Iowa State for her senior year. While still working for the Daily, Tomlinson kept in contact with the human resources representative for Hearst Corporation, and took a job as an advertising assistant at HGTV Magazine after graduating in May 2012.
Greenlee Glimpse 2014 | 46
My husband, Tim, is still my Renaissance man, working both as a musician/music teacher and home handyman. And we have a new dog, Scruffy, a rescue animal from the local humane society. He’s a sweet little mutt, who probably needed us as much as we needed him after our dog Charlie died. 6745 West 192nd Avenue, Eden Prairie, MN 55346 karenmarie@usfamily.net
Maggie Lewis, ‘91: I’m the managing partner at Studio Blue, Inc. a design firm serving cultural and academic clients. In 2008 I graduated from Northwestern University with a Master’s of Science in Learning & Organizational Change, which I’m currently a lecturer teaching about design thinking. I’m happily living in Chicago—near Wrigley Field. 3711 N Wayne Avenue, Chicago, IL 60613 maggie@studioblue.us
Brien Murphy, ‘91: 2014 is the year when I crammed seven years of being a grownup into one year. I got married to the lovely Sarah on Aug. 2, and by the time we all need 2015 calendars, I will have wrapped up my master’s degree, moved BACK to Texas, and (I hope) either started a new career in the nonprofit
“I was extremely lucky to work at HGTV Magazine, because when I started, it was a launch,” Tomlinson said. “I started working there when the second issue hit newsstands.” At HGTV Magazine, Tomlinson assisted three account directors on their everyday responsibilities, such as managing their expenses and keeping their contacts organized. The magazine was voted ‘launch of the year’ when Tomlinson was working there. Tomlinson was originally skeptical of whether she wanted to leave Iowa for New York, but ultimately missed the atmosphere the most and decided to take the chance and move. “I came back for my senior year at ISU after interning at O and I missed New York so much,” Tomlinson said. “I was looking everywhere and I kept hearing of jobs out there and it just worked out. I couldn’t imagine living anywhere else.” Tomlinson said her experience as an advertising minor at Greenlee and an advertising assistant at the Daily prepped her for her job at HGTV Magazine, and ultimately her most recent job at Marie Claire. She said she believes her success can be attributed to the Greenlee School and all of the internship opportunities that were presented to her while at Iowa State. “I definitely wouldn’t have gotten the opportunities to have the internships I had if I didn’t go to Greenlee,” Tomlinson said. “I learned that the more you get involved, the more experience you have, the better.”
Alumni Class Notes sector, or found a way to bring home some money by hiring out my services in the old one. Up next: Making my first-ever purchase of dirt with a living structure on it. 5865 Acacia Circle Apt. 1426, El Paso, TX 79912 murphyb1155@hotmail.com
Julie (Hauffman) Stamper, ‘91: Accepted a position at Deere & Company headquarters in Moline, IL as a Communications Specialist Writer. 904 Hall Street, Bettendorf, IA 52722 jckstamper@Msn.com
Ann (Foster) Thelen, ‘91: President of Thelen Public Relations. 9312 Huntington Circle, Johnston, IA 50131 ann@thelenpr.com
C.J. Bunce, ‘93: The busiest summer ever is winding down for my wife and me and our dogs. We worked the KC Ren Fest with friends this year for seven weekends, and then went into an incredible World Series season with the Royals, and we’re tired! Elizabeth C. Bunce is winding up her fourth novel (it’s awesome!) and I continue working for the best telecom company in the country. My entertainment website borg.com is now at 3.5 years of daily posts and we surpassed 1 million visits this year (I love reviewing books and Blu-rays and other content before the publication date!). All the best to our friends from Hamilton Hall days. Geoffrey Conn, ‘93: Been in Maryville, Missouri for about a year and a half now. News/Sports Director for Nodaway Broadcasting. 97.1 The Vill (KVVL) and Pickup Country KNIM (95.9-1580). Do news/sports updates daily for both stations and call the play by play for Maryville High School Spoofhound football, basketball and baseball. As of this update, the football team has won 42 games in a row and is shooting for their 3rd straight state championship in Class 3. I have yet to call a loss. Been a fun ride. State Championships are at the Ed Jones Dome in St. Louis, so that was fun last year. Especially since my favorite NFL team is the Rams. Neat to call a game there. Maryville is known as “Titletown USA,” because of the successes of both the high school and Northwest Missouri State. The Bearcats won the 2013 Division II National Title and are shooting for another one in 2014. The people here love their football teams. Lots of pride. I get back to my hometown of Des Moines quite a bit. It’s about a 2 hour drive south and west from there. Still close to family and I get a
chance to see them often. I’m also a Royals fan so this year was incredible. KNIM is a Royals Radio Network affiliate, so I got to about 8 regular season games. I paid a bit extra to buy a ticket to Game #4 of the ALCS, which was so worth it. Seeing KC clinch a trip to the World Series in person was special. PLUS I had a friend hook me up with World Series tickets for FACE VALUE. I went to 3 of the 4 games at Kauffman. What an awesome experience that was. I’ve also had the opportunity to mentor a couple of Northwest students, which I have enjoyed immensely. Hope all in my graduating TCA Class of 1993 is well. 1216 Fox Road #3, Maryville, MO 64468 gconn@hotmail.com
Michael Howie, ‘93: We have been in Hastings nine years now and love the community. In 2013, I transitioned from work at an agency to a small liberal arts college — but keep my toe in the agency life by occasional freelancing jobs. Life outside work includes being president of the Hastings Museum board of trustees and vice president of Hastings Kiwanis, while keeping up with our three kids. My spouse is Denise (Nelson) Howie ‘93 who was an English major but copyedited for the Iowa State Daily for a couple years. Director of Marketing, Hastings College in Hastings, Nebraska. 1608 Crestmoor Drive, Hastings, NE 68901 mnhowie@yahoo.com
Daniel Knode, ‘93: Another year is in the books for me here at CNN. Been a very busy year with lots of changes and adjustments to be made but also many new challenges. It is hard to believe that it has been 18 years since I started at CNN and all of the changes and events that I have been a part of during that time at the various networks that comprise CNN. I still look forward to the challenges that I will be facing in the coming year as I continue to lead and work with some of the best video professionals in the world and help to train the next generation of those professionals. Turner Broadcasting, Atlanta, GA Studio Operations Supervisor 2268 Howell Farm Trail NW, Acworth, GA 30101 knode89@hotmail.com
Angela Schmidt, ‘93: Head Film Archivist, Alaska Film Archives, Rasmuson Library, University of Alaska Fairbanks. PO Box 750160, Fairbanks, AK 99775 ajschmidt@alaska.edu
Diane Heldt, ‘95: In my second year at Two Rivers Marketing in Des Moines. Enjoying everyday and learning new skills in a great work environment. Tad (Davis) Andersen, ‘96: It’s my 10th year at KCCI-TV as Managing Editor of KCCI.com, our mobile website and apps. 2115 69th Street, Windsor Heights, IA 50324 tadman4@gmail.com
Marc T. Hollander, ‘96: I’ve been keeping busy this past year as a professional services marketer at a 50-attorney Des Moines
corporate and litigation law firm. The buzz is always on at work as no two days are the same and there are many exciting things going on from events, website, social media, public relations, business development, attorney coaching, practice group planning, client retention, and more. Mandy & I celebrated our 17th anniversary in 2014, Maddie is 10 and a 5th grader and Malcolm is 6 and a 1st grader. It is always exciting to see where classmates and peers are professionally and personally after their education at Greenlee. Keep the great news coming! Go Clones! 4306 Aspen Drive, West Des Moines, IA 50309 marcthollander@gmail.com
Trisha (Wollrab) Korioth, ‘96: Staff writer at the Department of Public Affairs for the American Academy of Pediatrics. Troy McCullough, ‘96: I’ve been working for nearly two years as an editor in The Wall Street Journal’s Asia newsroom in Hong Kong, where I help coordinate news coverage with the WSJ’s bureaus across Asia and with our main newsroom in New York. Hong Kong has proven to be a fascinating and vibrant place to work and live. My wife, Alison, and I are also the proud new parents of a baby boy, Theo, who was born in June. Lai Sing Building, 14/F, 14B, 13-19 Sing Woo Road, Hong Kong, China troy.mccullough@wsj.com
Joe Leonard, ‘98: This year I moved to Madison WI (from Cambridge WI) to be closer to my work (tech writing) and recreational (music) opportunities. I love this town. The leaves are falling and I am raking constantly. I am involved in a number of band music projects, underwritten by my day job as a mild mannered contract technical writer. My country band is dressing up as the Traveling Wilburys for Halloween and we’ll be doing their full repertoire at a show on Friday October 31, at the Minocqua Brewing Company in Minocqua WI. I’ll be dressed up as Jeff Lynn, a lesser know Wilbury, but a fantastic songwriter. I am going to Australia for two weeks in late November and early December. I am also a subject in a 30 day study of the Paleo diet and will be included in a documentary about it. That’s about it. UW Health Hospitals and Clinics. I am an Information Services Policy Analyst. Sounds fancy. I make sure their polices and procedures are in English. Haha. 1517 Rae Lane, Madison, WI 53711 ragbraijoe@yahoo.com
Jennifer (Johannsen) Mehl, ‘98: 1291 Hollysprings Lane, Santa Maria, CA 93455 jennifer.mehl@gmail.com
Martin Mehl, ‘98 1291 Hollysprings Lane, Santa Maria, CA 93455 mehl.martin@gmail.com
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Alumni Class Notes Melissa O’Brian, ‘98: Okay, here is the $64,000 question: I am a 1998 JLMC grad, & I do genealogy. But why do I do genealogy? Because I too believe like Winston Churchill... that the further back one looks, the further ahead one can see! That’s it, the more the ancestors lives are studied, the more we learn about ourselves, and those which may follow us. The good, the bad, and yes even, the ugly will be clarified. The past year has been an even greater insight because of the struggle within Scotland for independence from England. It splashed on the news, in the papers and even on the internet. I’ve used my university research skills to understand this issue. And still I could not have chosen a Yes or No. With ancestors who fought & died for freedom from oppression, & who stood for the sharing of human rights in our lineage, how could I have chosen? With our 7th paternal great grandparents, Matthew Richmond (16701720) & Jeane CAMPBELL (1671-1721), dau of James 2nd Earl of Loudoun Campbell & Lady Margaret MONTGOMERIE of Eglinton (16361685), dau of Hugh Montgomerie 7th Earl of Eglinton (1613-1669) & Lady Mary LESLIE of (1613-1659), dau of John Leslie 6th Earl of Rothes (1600-1641) & Lady Anne Erskine (1595-1640) being more than mere bystanders on the pages of history. This was the “back” I found when I followed my paternal grandma, Joann RICHMOND (1876-1951). It took me 4 years of researching to find her ancestors in Ayrshire. In 2014 I could not apply this family history knowledge to provide a yes or no answer to the cries for independence. Because...the Treaty of Union was signed that May of 1707 under the yew, now 400
years old, on the Campbell’s Loudoun Castle estate in Ayrshire, Scotland. This is why we do genealogy, to know ourselves, to be a viable part of the learning, documenting & writing of ancestral histories. 811 N 14th Street #3, Indianola, IA 50125 northstar50036@hotmail.com
Kevin Petty, ‘98: After many years working many different jobs at my local CBS affiliate, I am now a small business owner. I joined WebWise Solutions a little over a year ago as a VP/Project Manager. We handle everything from website and app development to working with some large TV stations across the country as they use a system/software we developed. 303 6th Street SE, Mason City, IA 50401 kcpetty@live.com
Shuva Rahim, ‘98: In March 2014 I marked my 6th year in business as a photographer. I still enjoy photographing families, wedding and business portraits but have gotten involved a lot in 2014 with multimedia work - still images with voice-over, examples of which are on www.shuvarahim.com. I hope to continue doing more of that in 2015. I also got to work on a contract project by the University of Iowa as well to profile a variety of young entrepreneurs across the state and one in Illinois as part of a curriculum being developed for high school teachers across the country, which was an exciting part of my spring and summer. I’m also still enjoying teaching continuing-education classes at Kirkwood Community College in Iowa City and Cedar Rapids.
Amid the clamor of his favorite cafe in Vienna (where the Internet and views are grand), Kaleb Warnock shared the story of what brought him there in the first place. Warnock initially visited Europe in 2011 as a percussionist with Iowa State’s wind ensemble. One bicycle ride through a city park was all it took to convince him he wanted to travel more. “It was just one of those places where I thought, ‘Wow, I could really see myself living here,’”Warnock explained.
Kaleb Warnock ‘12 by COREEN ROBINSON
Greenlee Glimpse 2014 | 48
He didn’t speak German at the time, but he knew he was interested in graduate school in Europe. Turning to Google for answers, Warnock simply searched for programs. A whirlwind trip over winter break led to enrollment at the Diplomatic Academy of Vienna, where he earned a master’s degree in advanced international studies. For his research on international small arms control, Warnock has traveled extensively in Europe and has visited Asia as well.
On the personal end, my husband Scott and I love to travel, specifically by letter of the alphabet and traveled to Italy last December for “I” and then “J” for Jefferson City, MO. In 2015 we hope to fulfill letters “K” and “L”. And lastly, I became an aunt in October. Even though my sister and brother-in-law are not ISU grads, I did make sure my new nephew has some Cyclone apparel in his wardrobe. Self-employed photographer, Iowa City; Continuing-education instructor at Kirkwood Community College, Iowa City & Cedar Rapids. 310 Yewell Street, Iowa City, IA 52240 srahimphoto@gmail.com
Cheryl (Oldenburg ) Schultz, ‘99, MS ‘04: We welcomed another new Cyclone, Bennett, in November 2013. I continue to work as an academic advisor at the University of Iowa, but my loyalties will always be with Ames and Iowa State! 4624 Blossom View Court NE, Cedar Rapids, IA 52402 cheryl_oldenburg@msn.com
But his interest in international arms control started earlier than his adventures abroad. Warnock first became interested in this issue after switching his major from music to journalism at Iowa State. He was enrolled in a journalism course and the professor recommended a book about the Iran-Contra scandal. “I remember reading that and I was just floored by the way that small arms were affecting the stability of these countries and so I kept reading,”Warnock said. “I did some traveling and saw some of the effects of free flow of small arms in unstable parts of the world. It was something that I felt I could really get behind morally, something that I thought wasn’t getting the attention or research it needed.” Warnock has spent the last year researching illicit arms trafficking as well as prosecution of arms traffickers and their supply networks at the International Weapons Control Center in Vienna. As this project nears completion, Warnock is hoping to continue contributing to this issue through research in Europe.
Tian Zhu ‘12 by LISSA VILLA
Two worlds have collided for a recent Greenlee School alumna.
“The future is bright here,” Zhu said about SinoVision Inc., calling it her ideal job.
Tian Zhu, who received her master’s degree at Iowa State in 2012, began working as an anchor for SinoVision Inc., a Chinese TV network that airs in America, in June 2013. For Zhu, who did her undergraduate work in her home country at the Communication University of China in Beijing, the job has allowed her the opportunity to bridge the gap between the Chinese audiences she works for and the rest of America.
Zhu said she chose to go to school in Iowa because she believed the people were nicer and the atmosphere quieter.
“[The network] basically focuses on what happens in China, what happens in America and, most importantly, what happens in the Chinese community,” Zhu said. Zhu, the anchor for “Nightly News,” spends much of her time collecting information and translating it into Chinese. Based in Flushing, N.Y., she also gets to do a fair amount of interviewing. Notably, she has interviewed the Chinese ambassador to the United States, Cui Tiankai. Politics, Zhu said, is one of her favorite fields to report on.
2000s Lucas DeKoster, ‘00: We are back in the States for the second half of 2014, enjoying the clean air, the fall colors and of course Homecoming at ISU. Our daughter Mali has been saying “Happy Birthday Cy” for the last few weeks! In January, we’ll return to Asia...I’ll go back to my job teaching English, and Fiona will resume work with the Starfish Project. Our son J.C. finishes kindergarten in July and starts primary school in September, when Mali will be starting kindergarten. PO BOX 498, Hull, IA 51239 Goodbye10x@gmail.com
Jane Sykora, ‘00: 2103 Harriet Avenue #306, Minneapolis, MN 55415; jane_sykora@yahoo.com
Josh Blacksmith, ‘01: SVP, Management Director at FCB Chicago 2014 Direct Marketing News 40 Under 40 Honoree 25708 W Sunnymere Drive, Plainfield, IL 60585 joshblacksmith@yahoo.com
“I have a thing for Iowa,” Zhu said. The skills she developed during her time as a graduate student have carried on with her into her professional life. The neatest part about her role, she said, has been the chance to apply the communication theory she picked up at Iowa State. “My target audience is very, very special,” Zhu said. “They’re not typical Chinese, they’re definitely not typical Americans… you have to find your own way to communicate with them.” Her target audience consists mainly of Chinese communities on the East Coast, and her viewers often do not speak English. Some of the people in the audience she reaches through the network are immigrants who arrive in America without any understanding of American law, Zhu said.
Recognizing that her English was not her strongest suit during her time at Iowa State, Zhu said she knew she would need to find a job that would allow her to communicate with American and Chinese people.
“This is a really important job. Not just, you know, reporting the news to people and letting them know what’s happening. It’s also helping the minority communities to speak up,” Zhu said. “That’s why I’m most proud of my work.”
Amy (Pint) Cort, ‘01: Hello fellow Cyclones! I’ve been busy freelance writing for a handful of clients, including Meredith Corporation, Business Record and the Iowa Farm Bureau, while raising our threeyear-old daughter, Abigail. In addition, I’m on staff with ISU Extension and Outreach out of Altoona, assisting with promotions for the farm programs. I’m also leading a group of volunteers for the Ankeny Area Moms Meetup Group on meetup.com, and helping with the Street Luke’s school board. I also continue to operate Muffins ‘n Such from our home for the fifth year.
Program Coordinator, Center for Technology in Learning and Teaching at Iowa State University. 2103 Jensen Avenue, Ames, IA 50010 tjlawson@iastate.edu
Dustin McDonough ‘02: Production manager at Championship Productions in Ames. 207 E 12th Street, Ames, IA 50010 dustin.mcdonough@gmail.com
Kim (Claussen) McDonough ‘02, MS ‘04 Greenlee Staff member from 2006-2014: Director of Alumni Relations at the Iowa State University College of Liberal Arts and Sciences. 207 East 12th Street, Ames, IA 50010 kmm@iastate.edu
4507 160th Street, Urbandale, IA 50323 brent.west@wellsfargo.com
Katie Jensen, ‘03: Since my graduation I have worked as an adjunct English instructor, an advertising support coordinator with Gannett, and I had the opportunity to attend graduate school at the University of Melbourne, Australia. After obtaining my Master of Creative Writing (Publishing and Editing), I began working at Arizona State University (one of Iowa State’s innovation partners).
Tera Lawson, ‘02: I’m currently serving as the president-elect of the Iowa State Univeristy Professional and Scientific Council and am working toward the completion of my M.Ed. in Higher Education. I hope to graduate this May!
At ASU, I worked to coordinate the publication of the academic catalog. I am now the manager of eAdvisor, ASU’s suite of undergraduate student success tools. My career has taken me in many different
1903 SW 19th Street, Ankeny, IA 50023; amykort@ live.com
Brent West, ‘01: Still working at Wells Fargo Home Mortgage in Research and Remediation. Living in Urbandale, Iowa.
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Aimee Malone’s pet peeve has always been when people use the wrong words and punctuation—a sign that she was destined to be a copy editor even as a high school student.
Aimee Malone ‘13 by ERIN MALLOY
“I was one of those people in high school who’d mark up everyone else’s papers in English class and get dirty looks for it,” Malone said. “I like writing, and I like fixing things. When she came to Iowa State, her first major was political science; however, she realized she did not really enjoy politics and government and switched to journalism.
The Arkansas Democrat-Gazette, the state’s largest newspaper, is one of the few remaining statewide newspapers in the United States, according to its website. Malone’s favorite part of her job is that the type of content she sees changes every day. “You’ve got similar stories running every single day, but there’s always something different going on,” Malone said. Malone also likes working the wires on the copy desk, because she said it’s fun to get to decide what goes in the paper.
Malone’s most beneficial experience at Greenlee was working as a copy editor for the Iowa State Daily for her last three semesters of school. She was eventually promoted to copy chief during her senior year.
Malone works 4 to 12 p.m. most nights.
Katie List, ‘04: Transportation Planner at Foursquare Integrated Transportation Planning Washington, D.C.
Award Program in Nonfiction. Graphics and Communication Specialist at the Sioux City Public Library.
“I’ve always been a night owl, so it wasn’t too hard to adjust,” said Malone. “The hours are about the same as I had to work at the Daily, but the best part is not having to wake up early the next morning to work at my other job and “Any experience you can get while you’re in college helps,” Malone said. “I know it’s a pain go to class like in college.” trying to fit it all in with classes and work, but In terms of her future career goals, Malone having experience and good references were wants to stick with editing, but she hopes to what got me my job.” eventually get the chance to work for a book publishing company and to continue to travel. A lot of her Daily experiences were similar to her responsibilities and expectations at the copy editing position she landed at the Arkansas Democrat-Gazette immediately following her graduation in 2013.
directions and I am happy to be using my skills to further higher education. katieJensen1@aol.com
Pete Iacovazzi, ‘03: I currently live in Dallas, TX, where I have been since 2008, and still enjoying life in Big D. I am an Account Supervisor at Zimmerman Advertising, a subsidiary of The Omnicom Group in downtown Dallas. I supervise and manage regional advertising efforts for Nissan North America’s Central Region. I have taken on more of a Digital account role in the past year, and have expanded my knowledge and experience in the Digital realm of the business. Outside of work, I am still playing rec sports, such as kickball and softball, and enjoy hanging out with friends and co-workers. I also make every effort to see the Cyclones’ football and basketball teams play on the road down here in Big 12 country. GO STATE! Account Supervisor at Zimmerman Advertising 5350 Amesbury Drive Apt 109, Dallas, TX 75206 peteiacovazzi@gmail.com
Cavan Reagan Reichmann, ‘03: Director of Social Engagement at Spong PR. 10723 Major Avenue N, Minneapolis, MN 55443 cavanreaganreichmann@me.com
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Christopher Peters, ‘06: I was recently elevated from a part-time contributor to full-time writer covering the National Hockey League for CBSSports.com. I spent the previous three years as an independent freelance writer and editor of the independent hockey blog UnitedStatesofHockey.com. I also recently had published my third book. All three are educational books about hockey or hockey history geared towards children. CBS Interactive. NHL Writer 1417 Vandello Circle, North Liberty, IA 52317 cmpeters10@gmail.com
Emily Keats, ‘08: Third year doctoral student at Colorado State University pursuing a degree in public communication and technology. Dissertation will examine women’s use of Pinterest. Should be ABD status in late December 2014! Hold MS from CSU (same degree as listed fro PhD) as well as graduate certificate in Women’s Studies. Jodi (Jurgemeyer) Korth, ‘08: Marketing Program Manager at Mutual of Omaha. 3011 N. 200th Avenue, Elkhorn, NE 68022 jodi.korth@gmail.com
Donna (Beery) Brooks, ‘09: MFA Candidate in Nonfiction at Queens University of Charlotte. Finalist for the 2013 The Iowa Review Award in Nonfiction. Short-List Finalist for the 2013 Santa Fe Writers Project Literary
2411 S. Palmetto Street, Sioux City, IA 51106 donnamarybrooks@gmail.com
Danielle (Peterson) Whitney, ‘09: Last year, my husband (Dan) and I moved to Eagan, MN, after he graduated with his DVM from Iowa State. Dan has a job as a veterinarian with Eagan Pet Clinic and he loves it! Thankfully, I was able to keep my job recruiting for Iowa State University when we moved--now I just work from the Twin Cities and travel back to campus a few times a semester. We adopted a sweet puppy and named him Freddy (after The Mayor, of course!). 608 Crane Creek Lane, Eagan, MN 55121danielle.s.whitney@gmail.com
Alumni Class Notes Emily (Oliver) Caropreso, ‘05: celebrated her ninth anniversary with the Iowa Credit Union League as the Director of Communications and Marketing. She also serves as the chair of Greenlee Alumni and Friends, a team of passionate alums working to connect Greenlee alumni, friends, current students and staffers. “We have created a forum to share news, events and job openings on LinkedIn, Twitter and Facebook,” she says. “We hope you will join our online community!” 7016 Dakota Drive, West Des Moines, IA 50266 emily.caropreso@gmail.com
2010s Emma Reed, ‘10: In March 2014, I got promoted to Associate Producer at ESPN after being with the company three years. This was a goal of mine since arriving at ESPN in January 2010, starting as a Production Assistant. I’m continuing to live the dream at the World Wide Leader. 288 Pine Street Apt. D1, Bristol, CT 6010 emmalreed@gmail.com
Brad Riley, ‘10: Working at the Omaha NBC affiliate and heading up the Promotion and Creative Services department while also assisting with station projects and group wide projects. 501 Park Avenue #301, Omaha, NE 68105 brad.riley@gmail.com
Chelsea Davis, ‘11: I was recently promoted to Digital Editor at The World, a newspaper in Coos Bay, Oregon. I also received first place for education reporting in the Oregon Newspaper Publishers Association’s Better Newspaper Contest this summer. 966 S. 11th Street #3, Coos Bay, OR 97420 cd1017@gmail.com
Torey Robinson, ‘11: Staff Attorney, Iowa Legal Aid. 6109 Brett Ashley Place, Johnston, IA 50131 trobinson@iowalaw.org
Whitney Sager, ‘11: I received the Genevieve Mauck Stoufer Outstanding Young Iowa Journalists Award at the 2014 Iowa Newspaper Foundation Better Newspaper Contests award ceremony. I am the editor at the Boone News-Republican in Boone, IA. 109 Oak Blvd. Apt. 307, Huxley, IA 50124 wsager07@gmail.com
Ryne Dittmer, ‘11: For the past two years, I have served as the County and Education Editor with the Liberty Tribune and The Kearney Courier newspapers in suburban Kansas City, Missouri. I received four awards in the 2014 Missouri Press Association’s Better Newspaper
Contest in the weeklies division including a first place and a pair of third place awards in the Best Story About Education category and a second place award in the Best Coverage of Government category. 1706 Windsor Lane, Liberty, MO 64068 ryne.dittmer@gmail.com
Jessie Opoien, ‘11: I celebrated a year (and counting) with the Capital Times in Madison, Wis., in August. Around that time I became the Cap Times’ state government and politics reporter - a beat that came with a heated gubernatorial race, a contentious legislative session and a potential presidential race to cover. The Capital Times (in Madison, Wis.), political reporter. Opoien was named in The Fix’s 2015 list of best state political reporters published by The Washington Post. Read a release about her recognition here. 640 W. Wilson Street #400, Madison, WI 53703 jessieopoien@gmail.com
Rachel Begle, ‘12: I moved from Cedar Rapids to Des Moines to take over as the producer of “Great Day” on KCWI 23 in August 2014. I was nominated for a Midwest Regional Emmy for Best Daytime Newscast for my previous work at KCRG-TV9 in fall 2014. 2826 SW Tradition Circle, Ankeny, IA 50023 rabegle@gmail.com
Sarah Binder, ‘12: Sarah is a journalist and startup community builder based in Cedar Rapids, Iowa. She continues to tell the stories of Eastern Iowa’s startups, entrepreneurs and innovators through We Create Here, an online news brand owned by The Gazette Company that she helped to launch. Meanwhile, she is actively engaged in building the community, hosting events and using the emerging practices of convening. 1038 Mt. Vernon Road SE Apt. A, Cedar Rapids, IA 52403 sarah.e.binder@gmail.com
Leah Hansen, ‘12: When I graduated from Greenlee I wanted to stay in Ames. I love the town and I have family here. My DAC was in Health Promotion so I decided to go that route when looking for a job. After looking for a bit I ended up finding a job at NewLink Genetics in the ISU Research Park. I love my job and I feel like I’m making a difference everyday! 4611 Mortensen Road Unit 222, Ames, IA 50014 leahhansen90@gmail.com
Kari (Dockum) Leahy, ‘12: In December 2013, I left behind the crazy hours of the newspaper world and took a new position at Hubbell Realty Company in the marketing department. I’ll never enjoy waking up before 8 a.m., but it’s nice to actually be able to spend time with my husband and friends.
Luke Elzinga, ‘12: After graduating in December 2012, I served a year as an AmeriCorps VISTA member at Montana Legal Services Association in Helena, MT, from January 2013-2014. Once complete, I returned to Ames and began the job hunt. I was hired at the Des Moines Area Religious Council (DMARC)/Move the Food in April of this year, moved down to Des Moines in June, and have been here since. I love my new job, and have used my skills and experience from Greenlee classes, the student organizations Ethos Magazine and Cardinal & Gold, and working as a Communications Assistant at the ISU Mechanical Engineering Department as I’ve started my career. 668 19th Street Apt. 5, Des Moines, IA 50314 lukeelzinga@gmail.com
Sarah Tisinger, ‘12: Just finishing up my first year working for the Muscatine Journal. 522 W 17th Street, Davenport, IA 52803; sarahb. tisinger@gmail.com
Jake Calhoun, ‘13: I am currently working as a sports reporter at The New Ulm Journal, a daily newspaper in southern Minnesota. I’ve been here since July 2013. It’s nothing too terribly exciting as a standard reporting job, but it’s all right. 525 S. State Street, New Ulm, MN 56073 jakecalhoun75@gmail.com
Kelsey Kremer, ‘13: I am now well in to my second year working at The Des Moines Register. It is truly an honor to make photos and videos with some of the most talented and innovative journalists in the business every single day. 2000 High Street, Des Moines, IA 50309 kelseykremer@gmail.com
Karl Letsche, ‘13: Originally from small-town Iowa, I studied journalism and minored in environmental studies at Iowa State University. While at ISU, I was involved in ISUtv, Ethos Magazine and interned at Iowa Public Television. After graduation, I did a brief stint at WQAD in Moline, IL, and now work at KDLT in Sioux Falls. I am currently the director of “KDLT News Today.” I am a huge film buff and love getting back to my rural roots by helping on the family farm. 4121 W Newcomb Drive #104, Sioux Falls, SD 57106 kjletsche@gmail.com
Johnston, IA 50131 kedleahy@gmail.com
Patrick Tarbox, ‘12: Assistant Director of Athletics Communications at Iowa State University. pmtarbox@gmail.com
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Kait McKinney, ‘13: I am the digital editor at KCCI-TV in Des Moines. I research, write and edit stories for KCCI.com, the most used news source in Iowa. I cover breaking news, spot news and other stories that affect central Iowans. 100 2nd Avenue Unit 421, Des Moines, IA 50309 kaitmckinney@gmail.com
Brady Rebhuhn, ‘13: is the web editor for University of Iowa Hospitals and Clinics. 1411 540th Street, Storm Lake, IA 50588 brady.rebhuhn@gmail.com
Andrew Schneider Jr., ‘13: During a brief, nine-month run as a video editor at WHOHD (where I took fellow Greenlee alum Matt Van Winkle’s job after his promotion to photojournalist), I had a desire to return to a full-tmie on-air role, one I was getting in a limited capacity with Cyclones.tv. After seeing an opening posted with the company I started my journalism career with as a 15 year old in Washington, Iowa, I applied on the last day it was open. I was called back almost immediately, and within the month, I accepted and started a role as Pella’s radio news reporter during Tulip Time, the busiest week of the year in town. I currently write and report the news daily for the award-winning station, KNIA/KRLS, and serve as the play-byplay broadcaster for Pella and Pella Christian athletics, and contribute to our coverage of Central College sports. 110 SE 14th Street #110, Pella, IA 50219 aschneiderjr@gmail.com
Matthew Van Winkle, ‘13: I’m in my second year working at WHO-HD in Des Moines. I began the week after graduating from the Greenlee School and was promoted after three months on the job. I currently work as a news & sports photojournalist. In the past year I’ve covered the NCAA Men’s Basketball Tournament in Ohio, the MLB AllStar Game in Minnesota, former President Bill Clinton’s visits to central Iowa, and the recent midterm elections. 4400 Park Avenue Apt. 75, Des Moines, IA 50321 mattvanwinklevideo@gmail.com
Matt Wettengel, ‘13: I’ve been back in Ames and working as the communications specialist at the Greenlee School of Journalism and Communication. 2516 Aspen Road, Ames, IA 50010 mw1@iastate.edu
Melanie Anderson, ‘14: Melanieleeandy@gmail.com
Hunter Brugenhemke, ‘14: Assistant director of video services at University of Illinois Athletics. huntb2626@gmail.com
Daniel Cole, ‘14: Became employed by the Minneapolis Grain Exchange as a Communications Specialist in June 2014. Won ACME Comedy Club’s “Funniest Person in the Twin Cities” Contest in Sept. of 2014. 6251 W. 98th Street Bloomington, MN 55438 dancole10@gmail.com
Meredith Keeler, ‘14: I work at iWireless in Urbandale, IA. I am the Marketing Relations & Social Media Specialist. 5472 Wild Rose Lane #3314, West Des Moines, IA 50266 merekeeler@gmail.com
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Megan Phelps, ‘14: Relocated to Chicago in early October 2014 to become the new Assistant Director of Marketing & Business Development for Chicago Premium Outlets, a division of Simon Property Group. I handle advertising, public relations, social media, sales and mall communication tasks on a daily basis. I think that my experience as the Public Relations director for Trend Magazine at Iowa State University really helped me prepare for my current role at my new job. 345 N Oakhurst Drive #11, Aurora, IL 60504 megan.phelps@simon.com
Elizabeth Zabel, ‘14: After an internship with The Gazette in Cedar Rapids this summer, I pitched a full-time position to them and was offered the job. It’s been about a month now since I started full-time and I love it! 1733 4th Avenue SE, Cedar Rapids, IA 52403 zabel.elizabeth@gmail.com
Alumni Passages
Former Faculty & Staff Claude Gifford, staff from 1939-46, Retired Assistant Extension Editor, University of Illinois, 9 months 1947-1948, Economics Editor Farm Journal Magazine 23 years, U.S. Department of Agriculture 23 years as Assistant Secretary of Agriculture, Assistant to the Secretary, Head of Information, Head of Journalism at USDA Graduate School, President American Agricultural Editors Association. As a student Fritz was the editor of Agriculturist and President of Iowa State Veterans. Veryl Fritz, ‘51, faculty from 1983–98, June and I live on our farm acreage near Indianola. On Sept. 30, I participated in an Honor Flight to Washington, D.C., for Korean War veterans. Visiting the nation’s war memorials was a remarkable experience. At the Korean War Memorial, a number of Korean visitors personally thanked us for our service. 17134 Hwy 92, Indianola, IA 50125
Tom Emmerson, ‘60, Linda and I are still enjoying our lives in Ames and London. Nine months here we spend doing racquetball and exercise (Tom) and tennis, golf and bowling (Linda). London for 3 months in autumn is also excellent. I largely amuse myself by tending to flat business (our 20th year of ownership), writing and visiting various courts (murder, libel, hacking and the lot). Cases can be absolutely fascinating, as long as the robes speak loud enough. We hope to continue our annual trip to London as long as we can climb the 32 steps to our flat and remember where we live. If you come to London, we would love to show you some of the sights that aren’t on the basic tourist list – not to mention a pub or two. (Don’t forget your umbrella, but remember that the weather in London can also be glorious.) Steve and Beth (Strand) Coon, MS ‘70, BS ‘67 We continue to enjoy retirement—ten years removed from our respective employment. Beth remains busy with her various club activities and meetings including the Stone Brooke Homeowners Association Board of Directors. Steve enjoys his long-time hobbies of languages and video production. Our big event this year was our four-month visit to Brazil where Steve was a Fulbright Scholar as the Universidade Metodista de Piracicaba (Unimep) in São Paulo State. We found the perfect balance between work and leisure as we visited Rio de Janeiro, Iguaçu Falls, Vítoria among other sites. And Steve saw one World Cup match in Manaus. Steve had several presentations and broadcast interviews during our stay and thoroughly enjoyed his work with the faculty, staff and students at the university.
We Remember Randy Brubaker, longtime Des Moines Register editor Randy Brubaker, died of heart failure last spring at age 55. Brubaker worked at the Register for more than 30 years, and was also a former president and active member of the Iowa Freedom of Information Council. He oversaw the Register’s investigative reporting team and led the council’s initiative to educate the public on open meetings and records law through a series of statewide workshops.
Michon Runyon, ‘06, died July 13. She was 30. She attended Iowa State University and graduated with a double major in journalism and fine arts. She last worked in Des Moines at Wells Fargo Bank. Michon is survived by her parents, Devon & Margaret Runyon; sister and brother-in-law, Cristin & Shawn Kohlscheen; grandparents, J. David & Dora Runyon and Benjamin & Marilyn Broghammer; nephew, Matthew; a host of other family and friends.
The Iowa Freedom of Information Council honored Brubaker with the Harrison “Skip” Weber Friend of the First Amendment Award at an awards dinner in Des Moines on Oct. 2. The award recognizes individual contributions to government openness, access and accountability to Iowans. The award is named after a longtime Iowa journalist and founding member of the council.
Dorothy Thomson died on October, 20, 2013 in Ames, Iowa. She was 92. The White Pigeon, Michigan native graduated from Kalamazoo College and attended Iowa State College while working on a Master’s degree in zoology. Thomson and her second husband, John “Jack” Shelley were long-time supporters of the Greenlee School and attended may School events. Thomson is survived by her sons, Raymond (Becky) and Craig (Roberta Moltzen); grandchildren, Ben Thomson (Kristen) and Anne Kemper (James); and stepsons, John (Patricia Burgess) and Steve (Janine) Shelley
Judith Ann Meehan, 81, of Des Moines, Iowa passed away on June 29, 2013. The Kimballton native attended Iowa State University and lived in Des Moines since 1962. Judith and her late husband, William “Bill” Meehan were supporters of the Greenlee School graduate program. The Meehan’s established a scholarship fund in honor of their son, Pete. The Pete Meehan Graduate Scholarship is awarded annually to a Greenlee graduate student. Meehan is survived by her four children and ten grandchildren.
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Alumni Remembrances
GSJC Councilman Wayne Davis Passes Wayne Davis, a long-time friend and supporter of the Greenlee School, passed away on January 11, 2015. He was 94. The former faculty member served as an honorary member of the School’s Advisory Council and received the James W. Schwartz Award for Distinguished Service to Journalism and Communication in 2005. Married May 28, 1944, to Jeanne Frances West, Davis was the father of three children, Dr. Kenneth W. Davis of Rio Rancho, N.M., Kathleen Jeanne (stillborn in 1950), and Polly Jeanne Montgomery of Omaha, Nebr., who died Aug. 2, 1995. Jeanne died June 25, 1975. After a long courtship, Wayne married Ferne Gater Bonomi April 20, 1991, and she survives, as do Ken and Ken’s wife, Bette, and three grandchildren, Cassandra (Davis) Hansen, Evan Davis, and Andrea (Montgomery) Becerra. Cassandra and Eric Hansen live in Montclair, Va., Evan and his wife, Rebecca, and their son, William Thomas, in Fairfax, Va. and Andrea and her husband, Gabriel Becerra, live in Madison, Wisc. Andrea’s father, Karl Montgomery, lives in Omaha. Also surviving are two step-sons, Robert Bonomi of Evanston, Ill., and Scott Bonomi of Benecia, Ca. Davis graduated from the University of Missouri with a bachelor’s in journalism and began his career working in community journalism, as a news editor for the Albia Times Republican and Monroe County News. After working a year as a news editor of the Albia newspapers, he leased The Moravia (Iowa) Union, which he published for two and a half years until his induction into the army in 1945. Davis spent 22 months serving in the military during World War II. Returning as a second lieutenant after 10 months in the Army of Occupation in Germany, he managed The Mille Lacs Messenger in Isle, Minn., for a few months before returning to Iowa in 1947 to purchase The Seymour Herald. During his 30 years in Seymour, he and his wife, Jeanne, were named Master Editor-Publishers by the Iowa Press Association (now the Iowa Newspaper Association) – the first couple to be so honored. Expanding his work in Seymour, he founded, The Allerton Advance, in neighboring Allerton in March 1948 and published it until November 1949. For a few months in 1967 he also served temporarily as managing editor of the Centerville (Iowa) Daily Iowegian. Following Jeanne’s death – finding that running a “man and wife” newspaper without a wife wasn’t fun anymore – Davis sought something else to do. Persuaded by Ferne that some of the skills he had learned in the newspaper business were transferable, he began work as a public relations coordinator for the Iowa State Center in February 1977. He retired 10 years later as an assistant director of the center, responsible for marketing, public relations and sales. Early in his tenure at the Iowa State Center, Davis joined the Public Relations Society of America and remained active in the Central Iowa Chapter, serving as a board member and secretary, and producing the chapter newsletter under seven presidents. He passed the national examination for Accreditation in Public Relations in 1992 — at age 71 — and is believed to have been the oldest person to achieve accredited status through examination. In 1988 Davis accepted a part-time appointment in the ISU Department of Journalism and Mass Communication, serving as a temporary instructor and as an aide to the department chair. When he retired 10 years later from what had become the Greenlee School of Journalism and Communication, he had served under three chairs and held the title of External Affairs Officer.
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“Wayne Davis inspired generations of
students, journalists and colleagues,” Michael Bugeja, director, said. “He was a key supporter of our new public relations degree and upheld the highest standards of mass media. He will be missed.”
Davis received his Master’s in journalism from Iowa State in 1988 and served as a part-time faculty member in the ISU Department of Journalism and Mass Communication from 1988–1998. He was named a friend of the department in 1996 and received the Schwartz Award in 2005. In 2007, Davis received the Iowa Newspaper Association’s Distinguished Service Award. Davis’s support the Greenlee School never wavered. He attended the Fall 2014 Greenlee School Advisory Council meeting and met with current faculty and students while on campus. Davis’s cremains were interred next to his first wife and stillborn daughter in the Chariton, Iowa, municipal cemetery. In lieu of flowers, contributions may be made to the Principia Corporation, 13201 Clayton Road, Street Louis, Mo. 63131, or to the Iowa State University Foundation, Ames, Ia., especially the Iowa State Center Programming Fund and the Greenlee School of Journalism and Communication.
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With your ever-increasing contributions to the fields of advertising, journalism and mass communication and public relations, the accomplishments of Greenlee alumni have helped the School distinguish itself as a top communications program. You’ve experienced the second-to-none adventure that Greenlee offers. Whether you reported for the Iowa State Daily, broadcasted news for WOI-TV or ISUtv, worked to publish student magazines or found lasting mentors in faculty members or friends in your Greenlee courses, the Greenlee School prepared you to continue your adventure after graduation. We at Greenlee enjoy nothing more than hearing about the success of our alumni as we work to prepare future mass communicators. Now you can help support Greenlee students, who are pursuing their callings in advertising, journalism and mass communication or public relations. We thank our alumni and friends for your many contributions to our program.
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