Crystal Healing

A Trailblazer in Crystal Healing

How Heather Askinosie, co-founder of Energy Muse, uses crystal energy for deeper connection, inner empowerment and intentional living.

BY ALENA JUTILLA

IIn today’s fast-paced world of high-tech and 24/7 screen time, humans have increasingly become disconnected from nature and the planet we call home. That disconnection is something Heather

Askinosie works every day to diminish, through crystal healing and her online retail business, Energy Muse.

This story begins nearly 30 years ago. At the time, Askinosie was a successful business woman whose life looked almost perfect on paper. But something was missing. She was searching and yearning for connection and deeper contentment. When she first laid eyes on a gorgeous amethyst crystal, she found what she was looking for. “When I started to hold stones in my hand, it was just something that helped me get grounded. It was something that I can't really explain, it was just a feeling. It was something I could hold on to, it was like a talisman… It was anchoring,” Askinosie says of her start with crystal healing.

Always the researcher, and maybe a little bit of a skeptic, Askinosie set out to learn more about the magical properties these crystals possessed — a task much easier said than done considering there were very few published books focused on crystal healing 28 years ago. She reached out to the author of one of the few crystal books on the market and asked “Will you teach me?” Within 48 hours, she was on a plane to Hawaii. “I went there and she laid crystals on my body … At that point she was like, ‘I want you to understand what the energy of the Earth feels like’ and I felt my body drop.” That is when Askinosie knew this was something powerful. She was ready to dive in and learn more.

Once she returned to the mainland United States, Askinosie knew she wanted to create something tangible out of that profound feeling she had experienced in Hawaii. That is how the Prosperity Necklace came to be. Partnering with long-time best friend, Timmi Jandro, Energy Muse was born.

Energy Muse was initially a word-ofmouth company. Askinosie would reach out to people and ask them to wear the pieces for 10 days or so and then ask for feedback on what these individuals felt while wearing the crystals. And the reviews were raving — from within. People shared how their thought patterns and intentions changed. They started to recognize how powerful their minds were and the crystals helped them do that. According to Askinosie, the goal of Energy Muse was never to take away people’s power but instead give them something that was empowering, tangible and showed them that they can create whatever they focus on. The crystals were simply a tool to put people “in the driver’s seat” of their own lives. Many of Energy Muse’s early customers were athletes and top executives — those who were always looking for the cutting edge. Being one of the first of its kind, the company experienced a lot of mainstream resistance. Luckily, those days are long gone as personal well-being and energetic awareness are commonplace and prioritized by many. Askinosie thinks this mainstream shift is a great one that will raise the consciousness of the planet. Energy Muse has stayed true to its focus on empowerment all these years. Not only does the company sell crystals, jewelry and other healing modalities, the website features a large library of educational information, designed for all experience levels. Askinosie says, “I am an information person. I want to serve up what I wanted myself.” New and exciting things are added to Energy Muse’s offerings every day. The best part? They are things that the Energy Muse community is asking for. Askinosie makes a point to listen to her clientele, interact with them on social media, and frequently send out emails asking for feedback. The latest trend her busy customers have been demanding? Kits. Energy Muse now makes it easy to start, or continue, a crystal healing journey with kits that take away the extra time dedicated to answering the question: “Which crystals should I buy?” Askinosie wants Energy Muse to embody accessibility through affordability. “Everyone works hard for their money,” she says, which is why simplicity, high quality and attainable price tags are key pillars of the company. No matter what you’re looking for, Energy Muse has a kit or bundle ready to use, whether you’re focusing on protection, clearing your space, sleep, setting boundaries, love, grounding, the list truly does go on. And every product at Energy Muse is there for a reason. When discussing what makes Energy Muse different, Askinosie says, “We specialize in formulas and come up with formulas to help shift people’s energy. It’s why we got on the map.”

Offered 100% online, the Energy Muse website gives customers an interactive shopping experience without a storefront. You can browse the products in an engaging way, without ever leaving your home, from anywhere in the world. Askinosie is proud that Energy Muse is not a gatekeeper of information, but instead a trailblazing women-owned business that has always prioritized giving customers free access to the world of crystal healing. From Askinosie’s perspective, crystals are how we can reconnect with Mother Nature. They are literally of this Earth as they come directly from the ground, from different parts of the world, and serve as daily reminders that we all share the same home. Their properties and molecular structures all vary, so each crystal is unique and profound in its own way. There is vast history and lore attached to crystals throughout time and they can inspire deep selfreflection of ourselves. “I think they have a lot to teach us. They come from all over the world and yet all work together very well … They remind me more of the humanity of humans,” she says. Crystal healing is a way of life for Askinosie. From the crystal reiki healer that showed up with stones after her second child was born, to the protection crystals in her car, to the ones on her nightstand and in her home, they are part of her daily routine just like breathing. “It’s not separate for me,” she says. Crystals have incredibly different effects on different people. There is no one-size-fits-all method to finding the right crystals for your life, though as Aksinosie says, “It’s not complicated.” Discovering the right crystals and incorporating them in your life demands personal responsibility and ownership of yourself. That is their true power. “They are here to help us tune into ourselves,” Askinosie says. If you’re looking to begin a crystal journey, Energy Muse is here with a large array of crystals, jewelry and other healing modalities that will guide you on your path to an intentional life, inner empowerment and true reconnection to the magnificent Earth we all share. To learn more about Energy Muse and Heather Askinosie, visit www.energymuse.com.