TECHNOLOGY
Fashion
The Future of Fashion BY KATHIE MAY
I
In an effort to meet the needs of an industry shift toward personalization and sustainability, apparel manufacturing is innovating. From 3D printing to sew-bots, automated cutting to VR mirrors in dressing rooms, tech is automating the fashion designer.
One of the more recent innovations in fashion tech is digital, on-demand printing. This apparel manufacturing solution has zero water waste compared to traditional printing. It allows for small-to-large sized apparel brands to compete on the global fashion stage by providing just-in-time product runs and on-demand, inexpensive customization.
A couple of apparel entrepreneurs are leading the charge to sustainably innovate the fashion industry and democratize fashion for brands nationwide, right here in Arizona.
FABRIC Co-founders Sherri Barry and Angela Johnson have created FABRIC — a non-profit fashion incubator located in Tempe, Arizona. FABRIC is also a business accelerator, design studio academy and manufacturer that is sustainably disrupting, redefining and reshoring the fashion industry for the modern apparel entrepreneur. FABRIC provides guidance, no-minimum manufacturing, business resources, product development, education and studio space to apparel entrepreneurs. It’s a one-stop shop for fashion brands, created by experienced apparel entrepreneurs who wanted to make manufacturing and owning a brand more accessible and less challenging for others. Since their inception in 2016, FABRIC has helped over 800 fashion entrepreneurs bring their designs to market.
THE FASHIONEER Barry went one step further and created The Fashioneer, a sustainable, technology-driven alternative to the traditional manufacturing model that shortens the sewn product lifecycle. This apparel manufacturing solution allows for apparel brands to compete on the global fashion stage by providing just-in-time product runs and on-demand, inexpensive customization.
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The Fashioneer is the future of fashion. It’s a multi-line fullservice apparel manufacturer offering design, print, cut, sew and ship services both on-demand and using more traditional manufacturing options with low minimum order quantities.
FASHION, ART AND TECHNOLOGY The link between fashion and fabric printing is quite strong. The technologies at the heart of this industry revolution include the Kornit Presto single-step, direct-to-fabric printer and the Gerber Z1 cutter with ContourVision. Kornit Digital is an Israeli-American international manufacturing company that produces high-speed industrial inkjet printers, as well as pigmented ink and
