Brand Audit 2021

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Acknowledgments Our deepest gratitude goes out to everyone in the global Break Free From Plastic movement who participated in this year’s brand audit. Thank you for mobilizing your communities to gather this essential data in order to hold corporate polluters accountable. We are also grateful for the pioneering efforts of the original groups who collaborated in 2017 to design the foundational brand audit methodology we still use today: the Global Alliance for Incinerator Alternatives (GAIA), Mother Earth Foundation, Citizen consumer and civic Action Group (CAG), and Greenpeace Philippines. Thank you to our editorial team for their time and expertise in developing this collaborative report to represent the global Break Free From Plastic movement: Yuyun Ismawati of Nexus3 Foundation, George Harding-Rolls of the Changing Markets Foundation, Claire Arkin of GAIA, Jen Fela of Plastic Pollution Coalition, Nikhilesh Paliath Vinod of Green Army International, and the Break Free From Plastic communications hub and global coordination team. A special thank you to all of the translators who have helped make this report’s key takeaways accessible to audiences around the world. Finally, we would like to extend our sincere thanks to the Flotilla Foundation and Plastic Solutions Fund for their generous financial support in making the brand audit coordination and report possible.


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