HEARTLAND EMMY AWARD CEREMONY PROPOSAL CARLY DUTCH-GREENE MICHAEL MITCHELL JAIMI FLORES BRANDON GRIFFIN EDGAR RIVERA CLAIR SMITH SHANNON HICKMAN JACOB MANN
CREATIVE BRIEF
PROJECT NAME PREPARED BY
OVERVIEW
OBJECTVE
HEARTLAND EMMY AWARD PROPOSAL CARLY DUTCH-GREENE, MICHAEL MITCHELL, JAIMI FLORES BRANDON GRIFFIN, EDGAR RIVERA, CLAIR SMITH, SHANNON HICKMAN The National Academy of Television Arts and Sciences (NATAS) and the Emmy Award represent the best in the television industry. This organization is dedicated to recognizing outstanding achievement, raising industry standards, and improving the quality of television. The Heartland Chapter reaches DMA’s including Denver, Oklahoma City, Tulsa, Wichita/Hutchinson, Omaha, Colorado Springs/ Pueblo, Lincoln/Hastings-Kearney, Topeka, Grand Junction/Montrose, Cheyenne/Scottsbluff and North Platte. For this show, assets and other visual elements are needed to be showcased during the event. In this way, different programs can be introduced in an eye-catching way to give them the respect for their efforts. In addition, visuals will help the event itself run more smoothly so that the audience will always have something on screen to view. To create beautiful, eye-catching visuals that represent the Hollywood glamour in a timeless/evergreen package for the Heartland Chapter Emmy Awards.
TIMELINE
DELIVERABLES
April 21 April 23 May 12
Individual Project Proposals Due Group Design Concept Due Presentation of Final Project Design
A complete package that contains elements for the following: Main Open and Lower Thirds Gold Circle Newscast and Excellence Awards Photoshop template for placing nominee video and names News Awards Sports Awards Silver Circle Program Awards Reporting Awards Student Achievement Awards Program Craft Awards Promotions Awards Spinning Award Statue
TARGET AUDIENCE
Denver, Oklahoma City, Tulsa, Wichita/ Hutchinson, Omaha, Colorado Springs/ Pueblo, Lincoln/Hastings-Kearney, Topeka, Grand Junction/Montrose, Cheyenne/ Scottsbluff and North Platte. Program makers, their families, and critics will be likely attending this event. This is a night to remember for nominees and the rest of the audience.
CREATIVE BRIEF
TIMELINE
DELIVERABLES
April 21 April 23 May 12
Individual Project Proposals Due Group Design Concept Due Presentation of Final Project Design
A complete package that contains elements for the following: Main Open and Lower Thirds Gold Circle Newscast and Excellence Awards Photoshop template for placing nominee video and names News Awards Sports Awards Silver Circle Program Awards Reporting Awards Student Achievement Awards Program Craft Awards Promotions Awards Spinning Award Statue
treatment
The look and feel of the graphics will be elegant and glamorous in nature in order to coincide with the aesthetic that one normally associates with a black tie event. A small, classic color palette will be used consisting of black backgrounds with pops of gold and silver seen in the typography for the event title, headings, categories, and nominee lists. Also, effects such as moving particles, streaks of light, lens flares, and color gradients will be overlaid over the black backgrounds providing slow and subtle motion to create a pleasant ambiance without being distracting. The colors used for these eWffects will again be gold and silver combined with hints of shades ranging from white to a light champagne color. Typography will consist of two typefaces, carefully paired together because of their contrasting weights. The heavier serif font will be used for headings and categories, while the lighter weight sans serif font will be used for titles and lists. Camera movement will be minimal, yet slow when used, as the motion within the scenes will mostly be provided by the movement of the effects. Lighting will remain at consistent levels, however lens flares may generate into flashes of light to provide some of the transitions between scenes.
typography
HEADINGS
CATEGORIES Lists
CHAMPAGNE & LIMOUSINES BOLD CHAMPAGNE & LIMOSINES BOLD CHAMPAGNE & LIMOSINES REGULAR
ABCDEFGHI JKLMNOPQR STUVWXYZ
CHAMPAGNE & LIMOSINES REGULAR CHAMPAGNE & LIMOSINES REGULAR CHAMPAGNE & LIMOSINES REGULAR
abcdefghijk lmnopqrstuv wxyz
COLOR PALETTE
mood board