EDITOR’S LETTER

Birds of prey experience in Aurora with HawkQuest

Beth Buehler, editor

CONTACT ME AT BETH.BUEHLER@TIGEROAK.COM

The Value of Industry Associations

ARE YOU A MEMBER OF AN INDUSTRY ASSOCIATION and active in the group’s happenings? If not, maybe you should be! It’s one of the most common pieces of advice the magazine’s Hall of Fame inductees have every year for people who are new or hoping to advance in the meetings and events world. I’m constantly amazed at the education, networking, awards programs and community service efforts coming out of associations like ILEA, PCMA, MPI, NACE, ILEA, HSMAI and more.

It may take a while to grasp what all these acronyms stand for, but it won’t take you long to figure out that the Colorado-based chapters of these associations and others are creative and like to have fun when meeting. Look at our Snapshots section at the end of each issue to catch a glimpse.

I also appreciate the initiatives and research coming out of the international level. For example, during the PCMA EduCon event in Los Angeles in June, the PCMA Foundation and Steelcase Event Experiences released a research case study “5,000 People, 5,000 Personal Journeys.” The research utilized 2019 PCMA Convening Leaders as a live case study with researchers observing attendee behavior, conducting on-site interviews and developing a framework of six insights.

Supporting Diverse Needs: Business event professionals should determine where their audience falls on the spectrum of wanting something for everyone vs. one path to success. Offering many options can be valuable when the audience has varying experience levels, but it also can overwhelm and lead to analysis paralysis.

Enabling Meaningful Experiences: Some participants may have higher engagement with interactive experiences, while others are more interested in traditional education methods.

Accommodating Connection Strategies: Connecting does not solely mean meeting people, although many do network that way. Instead, those with more industry experience connected with their senior-level peers by utilizing the opportunity to be in the same place at the same time.

Enabling Learning Strategies: Some participants may engage with inspirational and motivational education content, while others seek tangible ROI through ideas bring back to the workplace.

Supporting Participant Well-Being: Business event professionals must determine where their event falls on the spectrum between creating a supportive environment for each individual or for the audience as a whole.

Designing for a Journey: Utilizing pre-existing gathering spaces or designing for a specific journey and experience by creating work, networking or waiting lounges. All food for thought!

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FALL 2019

Tap dancing. I think it could really spruce up my interviewing process.

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EDITOR Beth Buehler MANAGING EDITOR SENIOR EDITOR Morgan Halaska Megan Gosch To speak fluent Italian ASSOCIATE EDITOR Kassidy Tarala DIGITAL CONTENT EDITOR Julianna Fazio

CONTRIBUTING WRITERS Taylor Hafner, Shawn Jung, Ph.D, Eric Peterson, Shelly Steig, Taylor Thorn, Cynthia Vannucci, Ph.D., CMP EDITORIAL INTERNS Megan Ekstrand, Sophie Jonsson

EDITORIAL ADVISORY BOARD Justin Clark, Visit Aurora • Candace Duran, Halcyon • Adam Douglas, Peak Beverage • Kevin Hedican, Hermes Worldwide, Inc. • Brady Johnson, C Lazy U • Jason Lusk, CMP, VISIT DENVER • Amanda Nelson, Western Governors’ Association • Sharon Schoeffield, Copper Mountain Resort • Sidney Stoper, J&S Audio Visual Terri Taylor, Bryan Cave Leighton Paisner LLP • Marsha Temple, Colorado Automobile Dealers Association

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Land of Opportunities

Many begin their days early with energizing general sessions and breakout meetings, but end early so that their attendees can experience all that is Snowmass Village. Summer and fall bring long days and mild temperatures that are perfect for hiking up wildflower trails, or heading down on a mountain bike, or getting your groove on at an outdoor concert. Whether your speed is taking a balloon ride or whitewater rafting, we have it here in Snowmass Village.

Book a meeting from October 1, 2019 thru December 15, 2019 & April 6, 2020 thru June 10, 2020 and choose from the following concessions: 20-50 Total RN: Pick from 3 of the below concessions 51-100 Total RN: Pick from 4 of the below concessions 101+ RN: Pick from 5 of the below concessions

• 14 day cut-off date • Complimentary one-hour reception of beer, wine and 3 passed hors d’oeuvres • $5 rebate per consumed room night • Two (2) complimentary one-hour massage or facial • Complimentary Resort Fee • 50% allowable attrition reduction (Group must provide hotel with 2 years pickup history) • Complimentary Meeting Space with Banquet Food and Beverage minimum attained (to be determined by sales manager based on room nights and space needed) • Gift Certificate for a one-night stay with breakfast for two (value of $400)

Contact Resort Sales Office at sales@westinsnowmass.com or at to book your meeting! 970-923-8270

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