Michigan Meetings + Events Summer 2023

The

Hippo sculpture by Dr. Burt Brent at Krasl Art Center

The Power in Numbers

» WHEN TALKING WITH NANCY

ARNOLD of the Michigan Conference of The United Methodist Church for the article on Traverse City in this issue, I learned that her organization always does a charitable activity in association with its annual gathering.

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This year they’re setting aside several hours on opening day, before the official schedule gets underway, to create meal packs that contain rice, soy, dehydrated vegetables, and vitamins—enough to feed six people at a cost of $2 per pack. Most recently, meals were shipped to Ukraine. Now, some are likely to go to Syria and Turkey, which were devastated by an earthquake last year.

Conference participants donate the money themselves to cover costs of supplies as part of their registration. When registration opened on March 1, members had already pledged enough to produce 18,000 meals at this year’s conference—one donor gave $1,000. During the gathering, the organization also stages a 5K run to raise money for children’s hunger relief, with proceeds going entirely to agencies throughout Michigan that support programs that feed kids.

I was impressed by both the magnitude of these efforts and the group’s dedication— and undertaking such charitable efforts as part of a business gathering seems to be growing. Trevor Tkach, president and CEO of Traverse City Tourism, told me that it’s increasingly common for groups to build an activity that benefits those in need into their meeting agendas—not just in Traverse City, but industrywide. Sometimes, these efforts help local communities where the events are held. I’ve heard about groups packing backpacks for local schoolchildren or volunteering for a nearby nonprofit project. Other times, like with the Methodists’ meal bags going overseas, results of initiatives are directed elsewhere. Over the past 10-plus years, Michigan’s hospitality industry has provided volunteer labor and supplies to the tune of nearly $1 million to improve Michigan’s historic, cultural, and natural attractions.

Any way you look at it, it’s hard to imagine a more positive trend than a group coming together for a common purpose—putting its collective power to use for the greater good.

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EDITORIAL ADVISORY BOARD

David Buckenberger, Greater Lansing Convention & Visitors Bureau | Kim Corcoran, Destination Michigan/Meetings Michigan | Larisa

Draves, Michigan Association of Convention & Visitor Bureaus | Susan Estler, Travel Marquette | Linda Hoath, Sault Convention & Visitors Bureau | Mary Chris Hotchkiss, Petoskey Area Visitors

Bureau | Mike Kent, Traverse City Tourism | Lindsay Krause, Special D

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Correction: On page 56 of the Spring 2023 issue of Michigan Meetings + Events, the caption for the photograph in the article “Up to the Challenge” mistakenly says Kristy Poore is pictured in the Graduate East Lansing. She is standing in the Graduate Ann Arbor. Michigan Meetings + Events regrets this error. graduatehotels.com/ann-arbor

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Historic Ferry Boat Returns to Petoskey

» THE OLD EMERALD ISLE has (almost) come home. The former Beaver Island ferry boat, which went into service in 1955, was in use by Detroit-based Diamond Jack’s River Tours when Chris Chamberlain saw it was for sale. As the owner of Little Traverse Bay Ferry Co., as well as riverboats in Lansing and Detroit, Chamberlain was looking for another boat to facilitate private events or tours in addition to the ferry service he was already operating on Little Traverse Bay out of Petoskey.

“When we first went to look at the boat, and we discovered it was the original Emerald Isle that served Beaver Island [from Charlevoix], we knew we had to bring it home,” Chamberlain says. “To avoid any confusion with the current ferry servicing Beaver Island also named Emerald Isle, we have renamed our boat to the Harbor Princess.”

The vessel will operate evening cruises for sunset excursions and private events starting this year.

“It will depart out of the Petoskey dock and cruise … around the harbor, out in the bay, and back to the dock,” says Ami Klykken, general manager for Little Traverse Bay Ferry Co., noting it will have a capacity of 150 for private events and maybe a little less for public use. Catering and bar services will also be available.

Little Traverse Bay Ferry Co. was already running a regular seasonal schedule with 25-minute excursions that take passengers between Bay Harbor, Petoskey, and Harbor Springs.

–Kathy Gibbons

NATIVE DETROITER FOUNDS LUGGAGE COMPANY

Stephen Davis founded Take Off Luggage after experiencing high luggage fees on cheap flights. When a round-trip flight from Detroit to Arizona cost him just $40, the native Detroiter says he was then “hit with $100 in baggage fees.” Davis searched online, looking for suitcases that could fit under airline seats to avoid high fees in the future. Not finding many options, he was inspired to create his own, and ideation for his business was underway.

He first made the luggage for himself, but after being asked multiple times at airports about his suitcase, he was inspired to develop Take Off Luggage. The company’s signature suitcase features 360-degree wheels that can be removed to transform the bag into a personal item that weighs just 5 pounds and can fit under most airplane seats. Take Off Luggage currently offers two carry-on suitcases and a backpack but expects to add new products soon.

“We are expanding right now, we have some accessories that are out and some good accessories that are coming [soon],” Davis says. “I don’t want to give it away because I haven’t seen other companies do it yet, [but] it’s something that people have been asking for.” –Eliana

takeo uggage.com

Kinzer

PHOTOS: PHILIP HUTCHINSON, NORTHERN TERRITORY IMAGING; DELE NGUYEN

That Island Vibe

Take a step back in time on Mackinac Island, one of the nation’s most picturesque and charming destinations

BY WENSDY VON BUSKIRK

» RISING FROM THE WATERS of Lake Huron between Michigan’s Upper and Lower peninsulas sits an iconic destination suspended in time. Mackinac Island, spanning 4.35 square miles with a year-round population of fewer than 600 people, honors its heritage by banning motor vehicles and preserving its quaint Victorian downtown.

High season is May through October and brings troves of visitors from around the world. With its eclectic shops, historic sites, and natural beauty, the island presents the perfect spot to host a one-of-a-kind event.

TRANSPORTATION: Half the fun is getting there—with 90% of visitors taking the 20-minute ferry ride to get to the island. Upon arrival, there are three options: walk, rent a bicycle, or reserve a horse-led taxi. “Transportation is one of our unique selling propositions,” says Tim Hygh, executive director of the Mackinac Island Tourism Bureau. “It’s quite fun.”

VIBE: When it comes to meetings, Mackinac Island is a scenechanger. As water laps against the shoreline and the breeze blows in off the lake, you’ll see bicycles and pedestrians everywhere, hear the clop of horse hooves on the streets, and take in the smell of fragrant and buttery fudge wafting from shop doors.

“It’s nothing like where you work on a daily basis or meet anywhere else,” Hygh says. “If your goal is to have a getaway,

to think clearly and differently than in a normal day-to-day routine, that island vibe is why we get so many meetings and conventions and why so many companies come back after they meet here once.”

HOTELS: You won’t find big brand-name hotels on Mackinac. In lieu of Marriotts or Hiltons, there’s a diverse mix of resorts, inns, and bed-and-breakfasts. Two standouts for meetings and events are the Grand Hotel with its huge porch and colorful, Old World charm, and Mission Point Resort with its beachy aesthetic and sprawling green space dotted with lawn games and Adirondack chairs. The two hotels offer a combined 100,000 square feet of meeting space.

VENUES: The artsy Watercolor Cafe has a 300-square-foot room for small groups. The Station 256 Conference Room above the Mackinac Island State Park Visitors Center, housed in a former U.S. Coast Guard Station, features views of the harbor, downtown, Marquette Park, and Fort Mackinac.

RESTAURANTS: Event-goers will find farm-to-ferry meals at Mission Point Resort’s Chianti and the Grand Hotel’s Main Dining Room overlooking the Straits of Mackinac. Start your day with flapjacks at the Chuckwagon, a long-time local favorite. Have lunch under a pink umbrella at the Pink Pony or perched at the island’s highest lookout, the Fort Mackinac Tea Room. For dinner, make a reservation at the Woods Restaurant, nestled in the forest. Wherever you go, keep an eye out for smoked whitefish dip, an island specialty served at several establishments.

MUST-SEES AND -DOS: Mackinac offers no shortage of entertainment. And according to Hygh, there are three things to prioritize during a stay: “You have to do something horserelated, that’s what we’re known for. You should probably ride a bike—when was the last time you rode a bike? And you’ve got to buy some fudge and take some home for your family.”

NEW HOLLAND BREWING COMES TO BATTLE CREEK

» NEW HOLLAND BREWING CO. opened a new micro-brewhouse, micro-distillery, and brewpub in Battle Creek this spring. “In Battle Creek, we see a community that has potential for great growth,” says Sheila Cunningham, director of retail operations for the brewery. “There are so many business and community leaders who are investing in their city, which is very exciting to us. We want to join the other folks who are catalysts for change and give the people in Battle Creek a place to gather.”

New Holland renovated a former J.C. Penney building in the heart of the city for the brewpub, which includes a full-service restaurant with a total capacity of just under 300 including indoor, outdoor, and bar seating. The main floor also features four semi-private gathering spaces for groups of up to 30. The 4,000-square-foot beer garden includes fire pits, TVs, yard games, and a stage. The company also operates full-service brewpubs in Grand Rapids and Holland, with spirits tasting rooms in South Haven and Saugatuck. –Kathy

Gibbons

CRYSTAL MEETING

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YOUR AGENDA: MORE THAN MEETINGS. Golf, swim, bike, hike, shop, dine, or relax in the Crystal Spa. Call to start planning your next meeting: 855-456-4137.

New Holland Brewing Co. in Battle Creek

Strengthening Ties

» AS FAR AS MICHAEL CONCANNON IS CONCERNED, the Greater Lansing Convention & Visitors Bureau is a key partner. Concannon is assistant director of sales for the relatively new Graduate East Lansing hotel.

Since opening in 2021, he says the staff has relied on the CVB for making market introductions and forecasting events as they get a handle on the ebbs and flows of business in a typical calendar year. They’ve also turned to the CVB for help identifying activities for groups as well as arranging items like parking and transportation.

PORTABLE ART FOR TRADE SHOW BOOTHS & EVENTS

Big Wall Decor challenges the notion that owning large, beautiful artwork is only for the wealthy art connoisseur. With more than 20 years of experience printing for luxury brands, the Big Wall Decor team uncovered a new print and framing solution that makes it easy and affordable to display large-scale, on-trend artwork in trade-show booths, at events, in the office, and at home.

Founded in 2019 and headquartered in Spring Lake, the company works with emerging artists who feature their Instagram handles and signatures at the bottom corner of the fabric prints and are paid based on each piece sold. A big bonus for the meetings and events industry is that the wall art is portable and can be quickly assembled or dismantled. Custom designs also can be printed on the durable, fade-resistant ArtFab fabric to stay in step with rapidly changing marketing campaigns. –Beth

bigwalldecor.com

Buehler

“Even guest speakers or other local vendors, they’ve definitely been a big help and resource identifying some helpful bits of things we can offer that help pull people’s programs together—just being a new hotel in the market [calls for] relying on the CVB’s experience and knowledge,” Concannon says.

That’s what David Buckenberger likes to hear. The CVB’s senior vice president of business development says his organization is involved in a concentrated outreach effort to make sure area hoteliers know about the CVB’s services and how it can help.

“One of the national polls that PCMA [Professional Convention Management Association] and DI [Destinations International] did together … one of the terms that came up was ‘intellectual capital’— leveraging our intellectual capital from a CVB perspective, to help events become more successful,” he says. That’s especially important in the wake of COVID-19 repercussions, when many properties work with pared-down staff, each of whom can wear many hats and be stretched too thin.

“If we can help them with the things that happen outside of their building—whether it’s a tour they want coordinated to the state capitol building, transportation that needs to be quoted and put together, or connecting with a partner that may do some unique and special catering—we have a lot of those resources in place and do our best do educate our hotel partners that we already have them,” says Brandie Putnam, senior convention services manager. CVB staff have met with general managers and directors of sales to spread the word and strengthen those relationships.

“We feel we don’t achieve our desired results without our hotel partners being on board with us,” Buckenberger says. “We need them and ultimately, they need us. Our salespeople in the hotels don’t want to hear what experts we are, but they do want us to help them get better. We can help them with that.” –Kathy

Gibbons

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PHOTOS: JAMESON COOK MC1; BIG WALL DECOR

Traverse City Shines

With resorts, hotels, and meeting venues surrounded by water, stunning views, and oh-so-much to do, what’s not to love?

» IN 2017, the Michigan Conference of The United Methodist Church moved its annual meeting to Grand Traverse Resort and Spa near Traverse City. It worked out so well that they returned two more times before COVID-19 got in the way and forced them to go virtual. Last year was the group’s first year back in person at the resort, and the conference has plans to return this June.

Why do they keep going back to Traverse City? Because everything they need to feed, house, entertain, and network with the approximately 1,800 members of the Methodist clergy and churches from around Michigan is available in the picturesque northern Lower Michigan community.

Most of the activity is centered on Grand Traverse Resort and Spa, says Nancy Arnold, the conference’s events planner. In addition to lodging on-site, Arnold books room blocks at six to eight other area hotels. For hassle-free transportation, a shuttle conveniently runs between all the properties.

Arnold works closely with Traverse City Tourism, where Director of Meeting Services Sarah Barnard has been a big help from the get-go. Barnard assists with everything from reserving rooms and transportation to running down special requests like finding a room with a wheelchair-accessible shower. “It’s so nice to have a group that’s really invested in our attendance and making sure we [are] successful,” Arnold says.

WHERE TO STAY

Being a tourist destination, Traverse City has hotel rooms galore. In fact, the community is seeing somewhat of a boom when it comes to additional hotel space with about a half-dozen

BY KATHY GIBBONS

new properties on tap. “We have some events that are larger than any one property can handle, so we call those city-wide events,” says Trevor Tkach, president and CEO of Traverse City Tourism. That means while some properties might serve as headquarters, the lodging, activities, and gatherings can be spread to additional venues.

The Cambria Hotel Traverse City is an all-suites hotel that features two meeting rooms with reception capacity for 100 and theater seating for 60. There is also a 24-hour resort-style swimming pool and fitness center on-site. Its Reflect Bistro serves breakfast, lunch, and dinner.

Delamar Traverse City is a boutique hotel, culinary destination, and waterfront event venue with indoor and outdoor meeting space. It sits adjacent to downtown on West Grand Traverse Bay. Dining opportunities include the Bistro Cafe and Coffee Bar, seasonal outdoor service on the patio, poolside drinks and snacks on the pool deck, and casual fine dining at Artisan Waterfront Restaurant & Tavern. Other amenities include outdoor and indoor pools, a hot tub and sauna, and a fitness center.

About 50 minutes from Traverse City is the full-service Crystal Mountain resort. The facility is home to 260-plus lodging units, the 6,500-square-foot Crystal Center with room for up to 400, and multiple other spaces for meetings and banquets. It also offers finedining establishments, a pizza and sub shop, downhill and crosscountry skiing, two championship 18-hole golf courses, a spa, an alpine slide, an outdoor pool and water playground, and more.

Located on 900 acres in Acme, the Grand Traverse Resort and Spa can accommodate groups of up to 2,500 between its indoor

A garden party on the terrace at the Delamar Traverse City

Great Wolf Lodge, Michigan’s adaptable meeting spaces and state-of-the-art conference rooms and fully-invested-in-your-success sales professionals combine productivity with enjoy-ability and bring groups together for a memorable escape.

and outdoor spaces. The property includes 54 holes of championship golf, a beach, spa, indoor water playground, indoor and outdoor tennis courts, four dining venues, and shopping. The Grand Traverse Band of Ottawa and Chippewa Indians owns this resort as well as the Turtle Creek Casino and Hotel in Williamsburg and Leelanau Sands Casino & Lodge in Peshawbestown.

The Great Wolf Lodge is a full-service destination designed to accommodate businesses and other groups with its 8,000 square feet of meeting space that consists of 10 breakout rooms, expansive outdoor space, and a large bonfire area. Its largest event facility can host up to 300 people banquet-style. The 40,000-square-foot indoor water park will appeal to families who come along for the trip and those who are young at heart.

Other highlights include themed restaurants, a 24-hour arcade, an 18-hole minigolf course, and a rock-climbing wall. “Event spaces also offer in-house [audiovisual] capabilities, separate entrances from water park guests, and customizable catering options,” says Allen Headley, general manager.

The Hotel Indigo Traverse City is in the Warehouse District, a waterfront neighborhood. Its Warehouse kiTChen + Cork is a full-service restaurant and lounge, with its rooftop bar, H&L Social, offering views of the bay.

The Park Place Hotel & Conference Center is the tallest building—and only convention center—in downtown Traverse City. Minervas Restaurant and Bar operates on the main level and The Beacon Lounge on the 10th floor offers panoramic views of the city and Grand Traverse Bay.

Alongside these full-service properties, there are other venues around the area that are also available for group events. The Hagerty Center at Northwestern Michigan College is just blocks from downtown and can accommodate groups up to 300. Wineries are a big attraction here with trails to tour on both Old Mission and Leelanau peninsulas; several offer team-building opportunities and have gathering spaces including rentable barns. For example, Chateau Chantal’s tasting room facilities can be used by groups of up to 50, while its 2,000-square-foot Hospitality Room can comfortably accommodate larger gatherings.

STEP INTO THE GREAT OUTDOORS

Sleeping Bear Dunes National Lakeshore is one of the top destinations in the region and is known for its towering sand dunes, freshwater beaches, multiuse pathway, and miles of hiking trails. The national lakeshore is a 40-minute drive from Traverse City.

“The south end of Sleeping Bear Dunes creeps into Benzie County,” Tkach says. “There are tens of thousands of acres of conservancy land and trail systems in Benzie County.” Additionally, there are beaches all over—from downtown Traverse City to local or state parks that dot the shoreline from Northport to Elk Rapids. Taryn Miracle, director of sales and marketing at the Delamar Traverse City, notes both the Tall Ship Manitou and the Nauti-Cat offer group-friendly boat rides on West Grand Traverse Bay. Several spots rent Jet Skis, boats, and water trampolines.

Traverse City

Rare Bird Brewpub is among a variety of craft breweries that attract visitors to Traverse City.

Traverse City is located on Grand Traverse Bay in Lower Michigan.

PHOTOS: TRAVERSE CITY TOURISM

The Traverse Area Recreational Trail runs 10.5 miles from Acme in the east through Traverse City in the west, continuing another 17 miles to Suttons Bay. There’s also a scenic 4-mile loop around Boardman Lake in town.

When it comes to golf, designer courses from legends like Jack Nicklaus and Arnold Palmer are nestled throughout the region’s forests and lakes. “We’ve got some of the best golf in America,” Tkach says. “Our courses are ranked in the top in the country. All our member properties have spectacular courses that have been rated in a variety of different publications.”

The Dennos Museum Center with its Inuit prints and sculptures and other permanent and rotating exhibitions is a mustsee. Miracle recommends the Great Lakes Children’s Museum for a rainy day (“or any day,” she adds). Or, Handz on Art offers the chance to paint your own pottery.

EATS & LIBATIONS

The region is also known for its vibrant craft beer, spirits, and wine scene; culinary, farm-to-table excellence; and eclectic downtown experiences in Traverse City and surrounding communities including Suttons Bay, Northport, Elk Rapids, Alden, and Glen Arbor.

“Our downtown is vibrant day and night with boutique shopping, award-winning restaurants, and nightlife,” says Miracle. “And The Village at Grand Traverse Commons just west of downtown is one of the nation’s largest historic preservation and adaptive reuse projects [and] is in full swing with dozens of the buildings from the former state hospital being renovated into unique storefronts, restaurants, breweries, and tasting rooms. If groups prefer a guided experience, they can also take historical tours and explore the underground tunnels.”

traversecity.com

LANDMARK OCCASIONS, BESPOKE HOSPITALITY

Huddle Over Hops

Meet up and grab a cold one at breweries across the state

» YOU CAN HARDLY WALK A BLOCK in the state these days without getting an opportunity to enjoy a new craft beer, as the Pure Michigan website notes. According to the Michigan Brewers Guild, the state—with its nearly 400 breweries—ranks sixth in the nation in breweries, microbreweries, and brewpubs.

In other words, if you seek a brewery setting for your next event, consider taking a chapter from the state of Michigan’s motto: “If you seek a pleasant peninsula, look about you.” From the Upper Peninsula to the southern corners of the mitten, look about you to find breweries with the space to accommodate a group and a pure passion for beer—and food.

UPPER PENINSULA

Marquette’s Ore Dock Brewing Co. offers 3,400 square feet of community space above its taproom and brewery. It’s available for private rentals to host between 200 and 250 guests, as well as semiprivate options for smaller groups of 20 to 80, says Events Manager Kelly Shaughnessy. While catering isn’t

BY KATHY GIBBONS

available on-site, groups can seek their own vendors for food. Ore Dock provides the beverages, of course, and is glad to create a hands-on beer experience when possible.

NORTHERN MICHIGAN

The beer garden at Austin Brothers Beer Co. in Alpena provides a large outdoor seating area from spring through fall. As Director of Sales Chris Heikkuri puts it, “In the warmer months, you really can’t beat sitting outdoors in northern Michigan.” The company does tastings and tours for groups that come in from visiting cruise ships.

Also in Alpena, HopSide Brewery (which is also the city’s first distillery) can accommodate about 95 people. “We don’t normally close for a private event, but if somebody had something like that, we could reserve all of the tables,” says Selina Heussner, office manager. “We don’t have catering equipment, but what we’ve done is group things [together] where they order pizzas, and we put it out buffet style.”

Mike Castiglione is the operating owner at Stiggs Brewery & Kitchen in Boyne City.

Stiggs Brewery & Kitchen in Boyne City offers options for groups, says Mike Castiglione, operating owner. Castiglione rebuilt two 1966 trucks for carrying kegs to serve beer outside of the brewery and partners with local entities including a lavender farm and barn to stage off-site events.

Castiglione says occupancy of the dining room, which can be rented out, is about 86. They’re glad to put up a tent for groups of about 100. On the food side, the specialty is barbecue. “That’s kind of been our bread and butter,” Castiglione says. Stiggs’ “Brewing Up Business” program enables businesses to create their own beer. “They have a little party with us in the brewhouse and see their beer on tap here,” Castiglione says.

In Ludington, Jamesport Brewing Co.’s Red’s Room is available for groups of up to 50 people. Its newer Portside Garden, a reservable beer garden with picnic tables and an outdoor bar, also accommodates 50, and its Backyard Harbor Front Venue can support larger gatherings. The nearby Ludington Bay Brewing Co. also has an event room available on its second floor called The Landing with capacity for up to 34.

CENTRAL MICHIGAN

In 2022, Grand Rapids celebrated its 10-year anniversary of being designated “Beer City,” now with some 40 craft breweries within a 30-minute drive of downtown Grand Rapids. Among them is LEED-certified Brewery Vivant, which is as interesting for its building—a 1920s-built funeral chapel—as for its beers and food. “It’s the kind of space that makes people realize this city has a bit of history,” says General Manager Marco Ruiz.

Ruiz notes that the beer garden is best for groups of 20 to 70. Some indoor space is also available, with the Walloon Room for up to 40 guests—sometimes more when it’s workable with regular operations. The group menu offers buffet-style service.

Kalamazoo is another town that loves its craft beer. Bell’s Eccentric Cafe may lead the pack, opening the doors of its brewpub

in 1993. Today, it includes a full-service restaurant, expansive beer garden, patio, and entertainment venue. Savannah Klein, Bell’s hospitality and retail marketing manager, says the Back Room can accommodate parties of up to 150 guests seated or 370 standing. “Amenities include all of our beers on tap, in-house catering, audio and visual capabilities, and an on-site venue representative,” she says. “You can also book one of our lofts for smaller gatherings of 30 people or fewer.”

SOUTHERN MICHIGAN

In Ann Arbor, Wolverine State Brewing Co.’s private Gulo Room can seat up to 60 people. Wolverine is especially known for its barbecue-style buffet, says Nathan Fritz, general manager and head chef.

“We do barbecue here every day,” he says. “We’re here at five or six in the morning, if not earlier, and smoke

Bell’s in Kalamazoo offers food from its full kitchen; Below: Jamesport Brewing Co. in Ludington has a reservable beer garden.

everything in house seven days a week. So, the average [menu] I do is pulled pork, barbecue chicken, coleslaw, baked beans, and mac and cheese, and people usually get chips and salsa, pretzels, and beer cheese as everybody arrives. We can do brisket and ribs as well.”

Toward Michigan’s Thumb, Frankenmuth Brewery (established in 1862) offers seating for up to 180; however, the space can be divided to allow for smaller gatherings. Event Manager Michelle Stone says it’s a central location. “It’s pretty close to a lot of major cities,” she says. “A lot of people like to stay and explore the town afterward.”

The company has brewery tours and audiovisual capabilities. The extensive food menu means lots of options, although Stone says pizza, pasta, and salad spreads or two-entree buffets tend to be popular for groups. A variety of Detroit breweries provide event spaces with food offerings as well. For example, the Barrel Room at Founders Brewing Co. offers a full catering menu with capacity for 42. The Game Room at Atwater Brewery can accommodate up to 60, with its Brewery Room also available for larger parties of up to 150.

atwaterbeer.com

austinbrosbeerco.com

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breweryvivant.com

foundersbrewing.com

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jamesportbrewingcompany.com

kayakbikeandbrew.com

ludingtonbaybrewing.com

oredockbrewing.com

stiggsbrewingcompany.com

wolverinebeer.com

Austin Brothers Beer Co. in Alpena hosted a Dark Sky Soiree; Above: Ore Dock Brewing Co. hosts Yoga & Hops in its Community Space.

PHOTOS: ORE DOCK BREWING CO.; ALPENA AREA CVB

Carve Out a Memorable Occasion

Sculpture gardens serve as artful backdrops for meetings and group outings BY

» IF ART IS THE INSPIRATION, sculpture gardens can be a revelation when it comes to choosing a meeting spot or backdrop for a group outing. Peppered around the state, such collections of outdoor art placed among gardens and other natural landscapes can help stage a truly memorable occasion.

“We create unique event experiences by combining delicious food with beautiful presentations paired with unparalleled taste, service, and style,” says Stacie Niedzwiecki, director of culinary arts and events at Frederik Meijer Gardens & Sculpture Park in Grand Rapids. “Wrap this in [with] an award-winning venue surrounded by natural beauty and the arts, and you have a one-of-a-kind event.”

Meijer Gardens can accommodate groups as small as 10 or as large as 2,000. Its 158-acre main campus includes Michigan’s largest tropical conservatory, five themed indoor gardens, outdoor gardens, nature trails, a boardwalk, sculpture galleries, and a permanent sculpture collection with nearly 300 works by artists that range from Auguste Rodin and Edgar Degas to Henry Moore and Alexander Calder. The greatest concentration of art is in a

KATHY GIBBONS

30-acre sculpture park, where the works are situated in a natural environment. Temporary exhibitions at Meijer Gardens sometimes include outdoor installations as well.

“Some of the outdoor spaces like the Stuart and Barbara Padnos Rooftop Sculpture Garden have beautiful views of the wetlands along with multiple sculptures that are nestled in the garden beds surrounding the actual event space in this true rooftop garden,” Niedzwiecki says. “Then our newest outdoor garden is the Tassell-Wisner-Bottrall English Perennial Garden … another beautiful natural setting with meandering paths, water features, an open lawn, and garden beds with several sculptures featured throughout.”

Spanning the length of one city block in St. Joseph, the Krasl Art Center owns more than 40 pieces of public art placed throughout the St. Joseph and Benton Harbor communities. On its grounds, visitors will see 13 public art pieces. On view 24 hours a day, they include a chandelier from Dale Chihuly and works from Fritz Olsen, Richard Hunt, Burt Brent, and George Rickey. There are also four untitled pieces from sculptor Albert LaVergne.

PHOTOS: PETER MCDANIEL; KRASL ART CENTER

VENUE R EPO R T Sculpture Gardens

Iron Tree sculpture by Ai Weiwei at Frederik Meijer Gardens & Sculpture Park; Below: The Oval Lawn at the Krasl Art Center

With unique lounges, a resort-style spa, signature restaurants, a luxury 400 room hotel and 30,000 square feet of flexible event space, we make the attendee experience GRAND.

Krasl offers its library, first floor, or entire campus for rent. Marketing Manager Matthew Bizoe says group rentals are typically outdoors and accommodate up to 150 seated comfortably. “The real appeal is having a beautiful event outdoors among the public sculpture,” he explains.

The center partners with 1928 Planning Co. to execute on-site events and works with Scooter Joe’s, a bike and water equipment rental service, to offer a Public Art Scavenger Hunt. Each sculpture has a QR code that participants can scan to learn more about the art and ultimately navigate their way through the hunt, Bizoe says.

The Jo Anne and Donald Peterson Sculpture Garden at the Marshall M. Fredericks Sculpture Museum on the Saginaw Valley State University campus in University Center—between Bay City and Saginaw—features bronze sculptures and botanical beds, along with the sounds of water created by the Day and Night Fountain and Otter Pool. Visitors will find two dozen of Fredericks’ sculptures placed along the winding walkways. Three of the artist’s works are also a short distance away: Leaping Gazelle near the Melvin J. Zahnow Library, Cleveland War Memorial in front of Founders Hall, and The Harlequin Clowns, located inside Curtiss Hall.

Indoor and outdoor space can be rented says Andrea Ondish, museum curator of education. “We often do opening receptions and special events,” she says, adding, “We encourage corporate events at our museum. Our museum is gorgeous.”

Groups visiting Traverse City might want to organize a field trip to the Walk of Art Sculpture Park in Elk Rapids. The outdoor sculpture gallery is located on the shores of Lake Michigan in the 15-acre Elk Rapids Day Park and features about 30 sculptures nestled in the woods and even on the beach. “It’s a woodsy setting—a very natural setting,” says Becky Lancaster, president of Art Rapids, a nonprofit organization that oversees the collection.

“We have pieces there that fit right in … some area birds and things like that that one would expect to see, and some metal, very contemporary, and bright in colors. We want to showcase the diversity in people’s art.” Lancaster notes that the park is easy to access by foot or bike, and there are also picnic tables, grills, and bathrooms available to visitors. “You can swim there—what’s not to like?” she says. “And it’s a great sunset beach to go [to] and look toward the west every night.”

artrapids.net krasl.org

marshallfredericks.org meijergardens.org

The Marshall M. Fredericks Sculpture Museum can host myriad special events.

Left: Walkers, Emergence of the Three Cities by Jason Graham at Elk Rapids Day Park; Right: The Marshall M. Fredericks Sculpture Museum PHOTOS: BABS YOUNG; MARSHALL

86,500 square feet of remodeled space

State-of-the-art Crestron® sound system

Vibrant “lake effect” design theme

New air walls and LED lighting

Private meeting planner offce

All-new digital signage

MEETINGS MODERNIZED

New look, long history. For over 30 years, Grand Traverse Resort and Spa has been Northern Michigan’s premier meeting destination. With our nearly $3 million renovation, including upgraded technology, services, and design, we’re bringing the future of meetings to life. Learn more at grandtraverseresort.com/meet.

Taking Care of Business—

and Yourself

RESORT SPAS OFFER

OPPORTUNITIES TO RELAX AND RECHARGE

By Wensdy Von Buskirk

FOR THE PAST THREE YEARS,

Fremont Insurance has hosted its winter conference at Boyne Mountain Resort. Anywhere from 250 to 300 agents, along with their families, gather for a Thursday morning meeting followed by an afternoon of fun. Some choose to spend the day at the water park; others hit the slopes, and a handful book time at The Spa. “Their spa is so well done, so professional, and extremely relaxing,” says Beth Frey, a sales support specialist for Fremont Insurance.

Before the conference, Frey sends a survey to attendees so they can choose how they wish to spend their downtime. Those who select the spa list their top three services. Fremont covers a set

amount of the cost and employees make up any difference. Boyne’s spa manager books the appointments and guests receive complimentary access to the fitness center, sauna, and spa all day. Post-event surveys reflect that participants appreciate the experience. “Everybody was very thankful,” Frey says. “I personally went to the spa, and I loved it. It’s such a wonderful space.”

Fremont hosts its annual meeting to bring agents together to bond over business and leisure. The spa may not be the primary reason they choose Boyne, but it’s an appealing enhancement for agents and their guests.

Spas are designed to help people relax, recharge, and refocus with healing treatments like facials, massages, and hydrotherapy. Most offer manicures and pedicures, and some incorporate salon services like haircuts and waxing. Resort spas may include use of swimming pools, hot tubs, saunas, and steam rooms.

Planners can weave spa services into an event in various ways, from welcoming guests with chair massages to incorporating spa products and service menus in the swag bags. Some meetings allocate spa time in the agenda by renting out a block of treatment rooms or hosting an after-hours mixer in a spa relaxation room. Others let guests book services on their own and charge the cost to a master bill or arrange a group discount for those who choose to use it.

At 19,500 square feet and offering 19 treatment rooms, The Spa at Boyne Mountain Resort in Boyne Falls offers a full complement of services, including a hair salon and fitness center. Meeting planners can order day passes that allow access to the whirlpool, steam room, cedar sauna, indoor-outdoor pool, and fitness facilities. Another group option is to rent out the relaxation lounge and order charcuterie platters, wraps, chocolate-covered strawberries, and drinks from the new spa catering menu.

The remodeled Chalet Edelweiss with 35 boutique rooms is a more intimate choice. Guests arrive at the European-inspired hotel via Chalet Valet and can find an exclusive sauna circuit with a steam room, ice cooldown, and a cozy sitting area for brainstorming or networking. “Wellness is a big part of what people want to be able to incorporate— healthy menus, healthy activities,” says Erin Ernst, director of communications for Boyne Resorts. “Events aren’t just indoors anymore, sitting through hours of education. There’s an overall sense of people wanting to make sure they’re taking care of themselves.”

Tucked in the woods of northwestern Lower Michigan, Crystal Mountain’s LEED-certified sustainable spa steeps guests in nature. At Crystal Spa, guests may arrive two hours before scheduled services, don a robe and slippers, and enjoy the outdoor meditation garden hot tub, eucalyptus steam room, infrared sauna, and relaxation room with hot teas and snacks.

The 18,500-square-foot spa has 12 service rooms and was listed in the top 100 spas by Spas of America for the last 10 years, currently ranking No. 1 in Michigan and 15th in the country.

Standout services include the Vichy Shower, which can be combined with body scrubs and wraps, along with the new Crystal for Men, with hot towel treatments and massages using organic products.

“We’re trying to get more men into the spa so they don’t think it’s just for ladies,” says Brittney Buti, public relations manager for Crystal Mountain. Groups can also arrange for mountaintop yoga classes through the spa.

Elevated yoga at Crystal Mountain; Above: Crystal Spa’s therapeutic hot basalt stone massage

“Spas allow professionals to unplug, detach, and relax from everyday life. Who doesn’t need that?”

–Dawn Olsen, Grand Traverse Resort and Spa

In Acme at the Grand Traverse Resort and Spa, groups of up to 2,500 can meet in the property’s several indoor and outdoor spaces, stay in some 600 guest rooms and condominiums, and spend time at the Spa Grand Traverse. The facility includes 23 treatment rooms, indoor pools, hot tubs, a dry sauna, and a relaxation area complete with a fireplace. Other small touches put the atmosphere over the top, says Dawn Olsen, director of recreation and spa. Think scented candles, beverage stations, and homemade snacks. “Everyone talks about our granola,” Olsen quips.

Groups can make spa services an optional part of their free time or block out the entire facility. “For conferences and incoming groups, the biggest thing for us is our sheer size,” says Olsen, noting that conferences are opting to include spa services to adhere to the trend of work-life balance. “When a big conference is coming, the beauty is if they want to give some of their attendees the gift of [a] spa, we can handle quite a few people at a time.

“Spas allow professionals to unplug, detach, and relax from everyday life. Who doesn’t need that?” she says. “That’s what spas can offer and that correlates really well with giving attendees a little break in the meeting schedule to utilize these types of services.”

Located in the heart of downtown Detroit, MGM Grand Detroit has 30,000 square feet of event space, from its swank Grand Ballroom to high-tech boardrooms. It also features 400 plush guest rooms with views of the city.

While its casino may be top of mind when people think of the MGM Grand, the high-rise also has a beautiful resort-style spa. Immerse Spa features a heated saltwater infinity pool, steam room, and sauna, along with signature massages, facials, manicures, and pedicures. Spa Manager Aaron Thomas suggests leaving plenty of time within your convention schedule for pampering. “People tend to hang out … and spend the whole day here,” he says.

Massages with Crystal for Men; Right: Shoreside views of Lake Huron at Mission Point Resort on Mackinac Island

Julie Webster, director of hotel opera tions, says the spa is a must for meetinggoers. “When you think of MGM Grand, you think of the excitement and energy in the building,” she says. “But as soon as you walk into Immerse Spa, you can feel the ambiance, quietude, and calm. It just washes right over you. It’s a hidden gem.”

On the other side of the state in St. Joseph, the water of Lake Michigan sets the scene for tranquility at the Inn at Harbor Shores, which can accommodate groups of up to 380 in its Harborview Ballroom, with lodging in suites or con dos. The facility features classic coastal architecture and a marina with cycle boats (a pontoon boat where passengers sit on bike seats and pedal at their own pace to propel the vessel across the water), charter fishing, and sailing. In addition to massages, facials, manicures, and pedicures, The Spa at Harbor Shores is a full-service spa that also includes beauty treatments like spray tans and eyelash lifts or tints. Guests are welcome to use the sauna and relaxation room as well.

Director of Sales Elizabeth Hacker works with groups to design and build a spa visit into the agenda. It works especially well with three-day conferences and retreats, she says. “Usually, groups come in with a welcome reception in the evening,” Hacker says. “The next day, they go really hard with meetings all day and dinner. The last day is a half-day meeting and the rest of the day they are free to do different activities. Some go to the spa. People are realizing how important it is to keep your people healthy in the workplace. Self-care is so important.”

boynemountain.com

crystalmountain.com

grandtraverseresort.com

harborshoresresort.com

mgmgrand.mgmresorts.com

missionpoint.com

Michigan Resort Spas

THE HOMESTEAD Glen Arbor

The Homestead features four hotels and inns with a variety of meeting and event spaces, as well as Spa Amira where guests can sit back and relax. The spa boasts treatments with locally sourced herbs, a pool, and a hot tub with stunning views of Lake Michigan. thehomesteadresort.com

INN AT BAY HARBOR Petoskey

With Little Traverse Bay as a backdrop, the Inn at Bay Harbor has flexible meeting space for groups large and small. The Spa at Inn at Bay Harbor also caters to groups with its newly expanded relaxation lounge. Planners can build in wellness breaks, after-hours events, yoga or barre classes, and a variety of services with holistic Naturopathica products. marriott.com

ISLAND RESORT & CASINO Harris

Tucked away in Michigan’s Upper Peninsula, this casino resort offers 454 guest rooms and suites, meeting space for up to 600 people, and the full-service Drift Spa. The spa’s signature Float Therapy saltwater pods can be combined with facials and massage for a unique escape. islandresortandcasino.com

JW MARRIOTT Grand Rapids

The wellness floor of this modern, luxury high-rise hotel features riverside views, a heated indoor pool, eucalyptus steam rooms, and the Seraphina Spa, which has a full complement of relaxing treatments, including a men’s facial. marriott.com

MISSION POINT RESORT Mackinac Island

This resort is one of the island’s premier locations for meetings and events, and it boasts a full-service Aveda Lakeside Spa & Salon. Try the saunas, steam room, relaxation space, and full-body treatments like the hot stone massage with rosemary mint-infused basalt sourced from the Great Lakes. missionpoint.com

MGM Grand Detroit’s indoor saltwater infinity pool

the dimensions diversity of

the dimensions diversity of

The meetings and events industry embraces inclusive environments for employees and visitors

By Natalie Compagno

he spirit of hospitality is to provide a welcoming reception to guests. It’s a smile, greeting, or gesture that starts a vacation or friendship, and it involves making people feel comfortable, appreciated, and respected while being mindful of their needs and preferences. As critical as this mindset is, meetings professionals are dialing in on a more socially powerful concept: diversity, equity, and inclusion (DEI).

Greg DeShields, executive director at Tourism Diversity Matters in Minneapolis, Minnesota, is one of these industry pros. He oversees his organization’s four primary pillars: apprenticeship, workforce development, research and data, and DEI training for tourism organizations. DeShields says the COVID-19 pandemic allowed the industry to “look at where [it was] around the issues of social justice and [its] commitments to DEI.” With increased travel stimulating the economy, he says, “We see diverse travelers who have high expectations about feeling included and welcome.”

The issues of stereotypes and unconscious biases are still prevalent, he adds, so it’s important that DEI is top of mind—but this can be a challenge for event planners. Step one toward the solution? Be intentional and ask questions. “There is what’s called a diversity wheel,” DeShields explains. “There [are] about 19 different dimensions of diversity. While most would perceive it to be race and ethnicity, the reality is that it could be people who are disabled, veterans, seniors, etc. We want to look at what makes us all diverse and what makes us all unique.”

Destinations Dedicated to DEI

Being intentional begins with choosing the right destination, and it is a crucial decision in the planning process. It’s essential for hosts to select a city that prioritizes inclusivity and safety to ensure attendees feel comfortable and welcome.

Milwaukee, Wisconsin, prides itself on being one of those places. For instance, the Visit Milwaukee website promotes its “Unique Unites” slogan, which spotlights cultural events and places. Groups can support Native American-owned businesses or discover more about Milwaukee’s Asian, German, Pacific Islander, or Jewish heritages, among others.

Additionally, the Wisconsin Center, a convention and exhibition facility in downtown Milwaukee, is committed to inclusivity for guests with physical disablities and has made accessibility and inclusion its top priority in its $456 million expansion project—anticipated to be completed in May 2024. The center will have quiet rooms, mother’s rooms, and dedicated gender-neutral restrooms. Importantly, the Wisconsin Center implemented a self-mandated minority-owned

The Wisconsin Center in Milwaukee implemented a plan to do business with minority-owned providers.

business inclusion plan to maximize employment of the local workforce and partner with diverse businesses (including vendors, subcontractors, and suppliers) during complex development. The companies that collaborated on this project consisted of 25% minority-owned businesses.

But these efforts don’t stop in Wisconsin—many other cities across the country prioritize DEI within city limits, tourism organizations, and event spaces. One such destination is Visalia, California, which is the first Certified Autism Destination in the United States. Hospitality staff in the city are trained to accommodate the needs of autistic visitors, and Visit Visalia provides sensory guides with photographs and descriptions. Additionally, it participates

which discreetly informs venues that someone in the group has a disability.

Also on the West Coast, Tacoma, Washington, shows its solidarity with the Black Lives Matter movement through the BLM Mural Project, celebrating the achievements and contributions of Black Americans throughout history. The mural, located at Tollefson Plaza downtown, was created by a group of Black multidisciplinary artists, and it’s a block away from the main meeting and convention space in the hotel district.

In Georgia, Elyse Harris, director of sales at Visit Athens, emphasizes the importance of reflecting the community’s diversity in events. “Being a college town, Athens is its own melting pot with visitors, students, locals, and professionals crossing paths every day,” Harris says. “We strive to bring events to Athens that reflect the diversity of our community, whether it’s by working with meeting planners, highlighting diverse local businesses on Visit Athens’ blog, or ensuring our marketing photography is inclusive.” Athens hosts the annual Big Hearts talent show, a fundraiser for Extra Special People Inc., and recently the A Libris conference, which featured gender-neutral bathroom signage. The Classic Center, a convention center and performing arts theater in downtown Athens, offers accessible seating, wheelchairs, and assisted-listening devices, and service animals are also welcome.

Philadelphia, Pennsylvania, is another example of a destination that is creating an inclusive community for its visitors. The city is home to one of the first convention and visitors bureas in the nation

Above: Gathering at the Athens Last Resort in Athens, Georgia; Below: Event-goers at the Reading Terminal Market in Philadelphia, Pennsylvania

to establish a dedicated division, PHL Diversity, to highlight the destination as a diverse, equitable, and inclusive location for meetings and events, says Gregg Caren, president and CEO of the Philadelphia Convention & Visitors Bureau. For the last 30 years, the CVB has connected planners with local businesses, suppliers, and community leaders who share the same values of inclusion and can also assist in the facilitation of engaging programming for visitors and locals alike. “[PHL Diversity is] focused on promoting diversity in both the events they host and the economic benefits to the communities they serve,” he says.

Hotel Properties with Inclusive Environments

To ensure everyone receiving a room key feels welcome and seen, be sure to research properties before booking for a group and make sure the accomodation has DEI practices in place. Language, cultural understanding, diversity in staffing, and accessibility are all crucial factors.

International hotel chains can, and do, lead the way for their franchises and properties to support DEI. For example, through programs, training, and curated events, Marriott International Inc. is among the most respected leaders in inclusive and mindful tourism. “We believe inclusion matters, and [that] diverse viewpoints and open dialogue strengthen communities,” says Maruiel Perkins-Chavis, vice president of global diversity equity and inclusion for Marriott. “That is why we are committed to creating an environment where guests, associates, suppliers, owners, customers, and our key stakeholders feel valued and included.”

One Marriott hotel devoted to these efforts is the W Seattle. It was the first hotel in the Washington city to raise the pride flag on the building above its Fourth Avenue entrance, and it remains there today. In addition, it has been the headquarters hotel for Seattle PrideFest since 2007 and is a sponsor of the Seattle Queer Film Festival. “It’s important to me that W Seattle stays connected to the LGBTQ+ community,” says Greg Campbell, director of marketing and sales. “Through our actions we say, ‘We see you, we support you, and we’ll always be a safe place for you to stay or work.’”

The W Seattle’s atmosphere also captures this sentiment. Morgan Zion, resident local artist, painted a vibrant, multiethnic mural near the lobby. Faces—an entire floor of guest rooms with unique portraits also by Zion—launched as well. These gender-neutral, multicultural personalities are based on people she

has met, and the portraits dole out hip recommendations of sites to visit in the distinct neighborhoods they represent with a scan of a QR code.

Hotel Indigo Austin Downtown in Texas concurs. “As a society, we are becoming more and more aware of each other’s different backgrounds and cultures,” says Humberto Fermo, general manager. “When guests see our hotel is comprised of a collection of different people from various backgrounds, they feel welcome to be their unique selves,” he says, adding that customer-facing communication through marketing and other verbal or written language can shift an attendee’s perception about the venue and its staff.

Establishing this sense of effective communication with staff members and visitors is of primary focus for Miraval Resorts and Spas in Tuscon, Arizona. To address this, the hotel recently teamed up with a psychologist, Alfiee Breland-Noble, to raise awareness about DEI and self-care through a series of retreats and colleague sessions. “When people feel like they belong, their mental health improves,” Breland-Noble says. “This is why creating safe and welcoming spaces for people of diverse backgrounds is critical for the meetings and groups field.”

Cultural Exchanges & Learning Moments

It’s essential to acknowledge and respect Indigenous peoples, their practices, and their long relationship with the land, which predates the establishment of the United

The “Queer Me Out” live podcast at W Seattle, the first hotel in the city to raise the pride flag

States by centuries. One way to achieve DEI in your practice and shape a layered experience is to immerse your group in Native American art and traditions when visiting areas with a rich culture or history.

For example, start by experiencing the natural beauty of the land in a place like Greater Palm Springs, California, where one can set up a hiking tour in the Indian Canyons, part of the Agua Caliente Indian Reservation, or book a ranger-led interpretive hike of Tahquitz Canyon to see rock wall art from nearly 1,600 years ago. A visit to the Cabazon Cultural Museum in Indio or the Agua Caliente Cultural Plaza in Palm Springs is highly recommended, along with viewing permanent collections of Native American art at the Palm Springs Art Museum.

To the north, the Coeur d’Alene Casino Resort Hotel in Worley, Idaho, has a Cultural Tourism program. Intimate, dynamic, and often sold out, these tours, classes, and activities are moments of wonder. Make Your Own Pendleton Moccasins is a popular class, while cultural dinners, blessings, and canoe tours are also sought after.

Another way to recognize Indigenous peoples is to make a verbal or written Land Acknowledgement for your event. This formal statement honors Indigenous peoples as traditional stewards of the land, and is a step in demonstrating solidarity and a commitment to social justice and racial equity.

Food Brings People Together

Catering is a delicious way to also integrate culture and diversity. Theo Martin of Island Soul in Seattle, Washington, infuses diversity in his Caribbean cuisine. “I want to bring the variety of flavors to my food,

like the variety of cultures on the islands—Asian, Indian, French, British, African—and in our country.” The Black Lives Matter movement sparked a surge of interest in and opportunity for his catering services for corporate retreats and other events. Island Soul is now expanding into a second iteration—Arleana’s in Kirkland—in honor of his mother, who hosted all kinds of people at her home each Sunday. “Food is a language—it brings pleasure and bridges gaps—just like art and music,” Martin emphasizes.

Another important culinary consideration is respecting the dietary needs and religious preferences of guests who will be dining. It’s a good idea to be familiar with caterers who source locally and can serve up, for example, halal, gluten-free, kosher, vegan, and vegetarian, while also addressing food allergies.

In the News

As we go to print, there are laws being put into place around the country limiting the freedom and rights of individuals and organizations that can and will impact the hospitality industry. The U.S. House of Representatives-passed Parents Bill of Rights Act, and Florida’s Individual Freedom Act, Stop Woke Act, and “Don’t Say Gay” Act infringe on DEI maturity in the corporate and leisure sectors. DeShields understands this shifting landscape. “That’s why the work that we do with Tourism Diversity Matters is so important—because we can provide answers and insights around this subject, especially now that it evolves. I feel most proud about this. Whether I’m speaking to someone in Montana, Boston, or Los Angeles, we are a resource for DEI aspects in all sectors of our industry.”

PHOTO: KAT YOUNG

Arleana’s in Kirkland, Washington

Nourishing the Mind in Hospitality

The industry is making strides toward a healthier work culture

In all professional enterprises, workplace stress is a common cause of mental health concerns—and the hospitality industry is no exception. According to the 2021 Mind the Workplace report by Mental Health America (MHA), the hospitality industry ranked as one of the top three unhealthiest industries in terms of overall health, financial health, burnout, supervisor support, and mental health outcomes—no doubt heightened by the COVID-19 pandemic. However, it’s also important to note how the pandemic fostered an uptick in mental health discourse in the workplace and encouraged industry leaders to better support the mental well-being of staff.

Mental Health in the Industry

Hospitality professionals tend to work unusual hours, which can lead to exhaustion and stress (FHE Health).

Nearly two-thirds of supervisors feel their role has become more di cult since the start of the pandemic, and many feel ill-equipped to provide helpful mental health support to team members (Lyra Health).

Six Action Items for Employers to Support Mental Health (Lyra Health)

1 Supervisors need to listen to employees’ concerns and encourage dialogue around mental health.

of survey respondents are comfortable talking about their mental health challenges at work compared to 23% in 2021.

3 Provide easier access to treatment options for major mental health conditions, including bipolar disorder, obsessive compulsive disorder, schizophrenia, and post-traumatic stress disorder.

2 Ensure e ective care. On-the-job productivity is 27% higher among employees who received evidence-based treatments.

A study by Cohen Veterans Network and the National Council for Mental Wellbeing reports that 74% of surveyed Americans don’t believe reliable mental health services are accessible to everyone due to the following barriers:

High cost and insu cient insurance coverage

Limited options and long waits

Lack of awareness

5 Give managers the training and resources needed to support team members.

4 Support the mental health of employees’ families.

6 Design a positive and supportive work environment to combat burnout.

provide A Well-Rounded Benefits Program

According to MHA, the following perks are associated with the healthiest workplaces across industries:

Open-door policies and relaxed work environments

Pet-friendly o ces, on-site mental health services, and complimentary massage therapy

Opportunities for professional growth

Four out of five employers o er employee assistance programs to support mental health and assist with other issues that impact work and home life (America’s Health Insurance Plans).

Meet Up in Cadillac

» LOOKING FOR A SPOT to meet in Cadillac that can accommodate 100 guests or less? Two new venues might fit the bill: The Greenhouse at Willow Market & Meats and The North Room, which both opened last year.

Willow Market & Meats converted a greenhouse into an event space that can be used year-round. Now with a liquor license, The Greenhouse can host events in its 3,000 square feet of flexible space with a rustic, chic vibe, and that includes a dance floor, moveable square tabletops, and a bar. Guests can cater authentic Texas-style barbecue from Primos BBQ, which bought Willow Market in 2020.

The North Room is housed in an 1897-era building that served as a drugstore and five-and-dime shop. Ashley Clark, who owns The North Room with her husband, says the main event space is a little over 2,000 square feet. Those who rent The North Room can arrange their own caterer and beverages.

“We have what I believe are the original tin ceilings and hardwood floors,” Clark says. “The ceilings are … about 13 feet high. It’s a really beautiful space; it’s got a lot of historical character [and] a partially exposed brick wall on one side.” –Kathy Gibbons

charmingnorth.com | willowmarket.com

NEW HOTELS SPROUT IN DETROIT

Detroit is experiencing a surge in new hotel construction. One of the newest is the Cambria Hotel Downtown Detroit, which offers three main meeting rooms. Its Sala Ballroom is the largest event space on the property at 3,715 square feet, and it can be used for banquets, conventions, and corporate events. Balla Detroit, another meeting room, features 2,366 square feet and has capacity for groups up to 237, depending on the configuration. The Rooftop Terrace offers stunning views of downtown Detroit and accommodates over 1,000 guests for cocktail receptions and other social events. An additional, smaller meeting space can host groups up to 28.

Anticipated to open in 2024, the AC Detroit at the Bonstelle aims to revive the aesthetic of the historic Bonstelle Theatre with its original 1903 exterior design. A glasscovered conservatory between the hotel and theater houses a fullservice restaurant that will also serve as event space for both properties— and includes a rooftop bar for gathering under the sky. –Eliana

Kinzer

cambriadetroit.com | marriott.com

GROSSE POINTE WAR MEMORIAL MAKES FACILITY IMPROVEMENTS

» LOCATED ON THE SHORES OF LAKE ST. CLAIR, The War Memorial in Grosse Pointe recently underwent major renovations. With a range of meeting rooms equipped with Wi-Fi and other amenities, the memorial also features spaces for conferences, seminars, performances, and more.

This Memorial Day weekend, The War Memorial will dedicate The Fred M. Alger Center for the Arts, Culture, and Humanities—a $20 million addition that features a glass

entrance colonnade, terrace that overlooks gardens and the lake, community room, reflection space with a fountain and historic D-Day flag, and more. The memorial will also invite guests to gather and reflect at the Les Braves II: At the Water’s Edge, a 50-foot-wide by 25-foot-tall sculpture that is the mirror image of the original Les Braves in Normandy, France. – Eliana Kinzer

warmemorial.org

In Ann Arbor it’s easy to get down to business. Our welcoming city and friendly concierges are here to help you host your next meeting. Destination Ann Arbor was even named one of the Best MidAmerican CVBs/DMOs in 2022 by Meetings Today.

The city’s hotels and meeting spaces are accommodating and wired with the latest technology to keep you connected. Enjoy tastefully decorated spaces with comfortable seating and ample parking with plenty of EV charging stations.

Once your meetings are complete, explore one of the most walkable downtowns in America (named by the Walk Friendly Communities program in 2022). The city is filled with unique shops, worldly eats and lively patios perfect to raise a glass and celebrate a job well done.

DISCOVER WHY IT’S NOT BUSINESS AS USUAL IN A2.

BOOK YOUR NEXT MEETING TODAY AT ANNARBOR.ORG

MORE THAN JUST MEETINGS MORE THAN JUST MEETINGS MORE THAN JUST MEETINGS MORE THAN JUST MEETINGS MORE THAN JUST MEETINGS MORE THAN JUST MEETINGS MORE THAN JUST MEETINGS MORE THAN JUST MEETINGS MORE THAN JUST MEETINGS MORE THAN JUST MEETINGS MORE THAN JUST MEETINGS THAN JUST

PEOPLE NEWS

Explore Flint & Genesee, a division of Flint & Genesee Group, promoted Amari Steward to executive director. She replaced Alaina Wiens, who transitioned to chief marketing and communications officer. Formerly a senior sales manager for Explore Flint & Genesee, Steward has been with the organization since 2016. Additionally, the Michigan Association of Convention & Visitor Bureaus named officers for the 2023 calendar year. Newly elected officers are Trevor Tkach of Traverse City Tourism, president; Susan Estler of Travel Marquette, vice president; Bob Lukens of Muskegon County, secretary; and Julie Pingston of the Greater Lansing Convention & Visitors Bureau, treasurer. Directors at large include Brad Barnett of Visit Keweenaw, Janet Korn of Experience Grand Rapids, and Annette Rummel of the Great Lakes Bay Regional Convention & Visitors Bureau.

Sky-High Pickleball

» GEORGE AQUINO LOVES PICKLEBALL, and now guests and visitors to the Amway Grand Plaza, Curio Collection by Hilton in Grand Rapids get to play, too.

The hotel installed four pickleball courts on its rooftop, with guests and locals signing up in droves to play. Overlooking downtown Grand Rapids, the courts can be rented for $20 an hour, with an additional charge for paddles. Aquino, AHC Hospitality vice president and managing director, says the new courts replaced tennis facilities that didn’t see nearly as much interest that pickleball has brought. He notes one recent corporate gathering where pickleball was the top-requested activity.

“The tennis courts were so underutilized and pickleball, with its popularity especially in the last two to three years, [has] been incredible,” says Aquino, who is also cofounder of 20 x 44 Sports, a pickleball hospitality company. “It’s just amazing growth, and as an ex-tennis player, I can tell you I think the main difference is [that] pickleball is definitely more addictive. It’s an easy-entry [game], you can get a quick lesson, and you can start playing.” –Kathy

amwaygrand.com

Gibbons

SURFING THE SKIES

Delta Airlines now offers free Wi-Fi on most domestic flights, making it the first major airline in the U.S. to offer free in-flight internet access. In a partnership with T-Mobile, over 500 aircraft serving Delta’s most popular routes, such as flights to Atlanta, Boston, and Minneapolis-St. Paul, are outfitted with fast-streaming satellite connectivity.

“Our vision has long been to deliver an experience at 30,000 feet that feels similar to what our customers have available on the ground,” Delta Airlines CEO Ted Bastain says in a prepared statement.

Customers can determine if their flight has free Wi-Fi by a sticker near the airplane’s boarding door and can connect to the service via their SkyMiles account. delta.com –Eliana

Kinzer

Meet, Stay, Repeat!

Bavarian Inn Lodge & Conference Center

A True Team Player

Jenn Morden feels right at home in Lansing—and thinks you will, too

BY KATHY GIBBONS

Jenn Morden loves being part of a team, and she found hers at the Greater Lansing Convention & Visitors Bureau. Joining the organization last October, she came by way of a variety of experiences: restaurant management, special events, association meeting planning, project management, and event technology. “I love wearing many hats inside an organization, juggling tasks,” she says. “And I love the team here in Lansing. I feel at home and kind of found my work family.”

In her current role as convention services and events manager, Morden works with groups that contract services through the CVB. “Whether they’re hosting an off-site event, need customized dining maps, shuttle services—I’m assisting a client right now with their meeting planning things—[or] putting their badges together for them,” she says. “Every day is different, really. It’s what the client needs. We’re more of an extension of their team. We want them to keep coming back to Lansing.”

As a certified tourism ambassador and certified meeting planner, Morden says it has been especially gratifying to learn about the many services the CVB offers that she wasn’t aware of as a planner.

“I just didn’t know what a great resource the CVB could be,” she says. “I feel like it’s my duty just to inform all our planners in our region. I just want to make an impact that we are a resource for them—we can be an extension of their team.” And with Lansing as her product, it’s not a hard sell, she says.

“I’m still kind of a newbie here, but I think our region is so exciting because there are so many different things to do: the capitol, Michigan State University (MSU), and all the things on campus like the Abrams Planetarium, the MSU Dairy Store—all those resources,” she says.

She’s excited about the new Lansing Shuffle, a 15,000-squarefoot entertainment complex that will include seven restaurants, shuffleboard courts, a full-service bar, a lounge, and a riverfront patio. Attractions like that can help sweeten the pot. “Right now in the industry, there’s more of an emphasis on transformational experiences,” she says. “Attendees are looking for an overall experience. Content may not be the focus. … Attendees ask themselves, ‘Is it worth it to attend, who will I meet there, what will I learn?’ The CVB can help with that.”

PHOTO: BRAD ZIEGLER

WHEN WORK IS DONE FOR THE DAY, Mackinac

BY TRAVEL + LEISURE MAGAZINE

Island presents so many ways to

PLAY.