24 minute read
DESTINATION
A TRUE ORIGINAL
Denton offers groups a fresh and authentic experience.
BY TERESA KENNEY
Denton County Courthouse
WITH ITS CASUAL COLLEGE TOWN VIBE, thriving music and arts scenes, and independent cowboy culture, Denton is a city of originals. So, it only makes sense that planners looking for a unique location would choose the north Texas city.
“Denton appeals to groups of all sizes as it is located just 25 miles from DFW International Airport, offering convenient accessibility from nearly anywhere in the world, while providing groups a truly unique and charming Texas meeting experience,” says Mike Pistana, vice president of Discover Denton. “[It] provides groups a desirable combination of small-town friendly service, charm and value, with award-winning amenities and offerings that are typically reserved for large metropolitan destinations.”
To get you started on planning your next destination event in Denton, here are some “original” suggestions.
WHERE TO STAY
Embassy Suites Hotel by Hilton Denton Convention Center hilton.com This AAA Four Diamond, award-winning property is a full-service hotel in the heart of Denton’s Rayzor Ranch Town Center. The 318-room hotel features nearly 58,000 square feet of meeting space. And for those looking to incorporate sustainability into the agenda, it is Leadership in Energy and Environmental Design (LEED) certified.
Embassy Suites Hotel by Hilton Denton Convention Center
Springhill Suites by Marriott Denton marriott.com Springhill Suites by Marriott is a 129-room hotel with 5,000 square feet of meeting space.
Residence Inn by Marriott Denton marriott.com The studio, one- and two-bedroom suite hotel features more than 3,000 square feet of meeting and event space.
Best Western Premier Crown Chase Inn & Suites bestwestern.com The inn has 1,500 square feet of meeting space in addition to 74 guest rooms.
Hilton Garden Inn Denton hilton.com The Hilton Garden Inn offers 101 rooms and 2,700 square feet of meeting space/banquet facilities, as well as an on-site restaurant.
WHERE TO MEET
Denton Convention Center discoverdenton.com Part of the Embassy Suites by Hilton Denton Hotel complex, the center offers 70,000 square feet of meeting and event space, including a 26,400-square-foot ballroom that can accommodate banquet events of up to 1,500 guests.
Monroe Pearson Event Center monroepearson.com An industrial chic meeting and event venue with skylights and exposed brick walls, Monroe Pearson is located just off the historic Denton Downtown Square. It can accommodate up to 350 guests.
Buffalo Valley Event Center buffalovalleyeventcenter.com Buffalo Valley offers 13,500 square feet of event space set on a beautiful 100-acre working buffalo ranch.
Buffalo Valley Event Center
North Texas Fair and Rodeo ntfair.com Planners can choose from both indoor and outdoor spaces for their events, including the rodeo arena, West Wing Exhibit Building, Fair Hall and livestock barns.
Patterson-Appleton Arts Center dentonarts.com Built in 1929 as Denton’s steam power plant, today the center is home to two galleries, a studio, dance rehearsal hall and sculpture garden. Its 5,000-square-foot Festival Hall features soaring ceilings and original industrial details.
University of North Texas unt.edu Bring out the college spirit in your group by meeting on campus in the 10,000-square-foot Emerald Ballroom at The University Union— with additional breakout space and conference rooms—or the Apogee Club Level at the North Texas Football Stadium.
BY THE NUMBERS
136,268 POPULATION OF DENTON (2017) 50,000-plus THE NUMBER OF STUDENTS ATTENDING UNIVERSITY IN DENTON 300-plus THE NUMBER OF WORKING HORSE FARMS IN DENTON COUNTY 100-plus THE NUMBER OF BANDS MAKING MUSIC IN DENTON 30 THE NUMBER OF PARKS IN DENTON
Denton County Brewing Co.
WHAT TO DO
North Texas Horse Country Tour Denton County features one of the largest concentrations of horse farms in the United States. Your group can take a behind-thescenes tour of some of the 350 premier horse farms and working ranches in the area (arrange for a tour through Discover Denton). Horse breeds in the county include quarter horses, thoroughbreds, Arabians, paints and Appaloosa warmbloods.
Denton County Courthouse on-theSquare Museum dentoncounty.gov Built in 1896, the Denton County Courthouse is the centerpiece of the downtown square and houses artifacts and significant documents. The building was restored in 2004 using the original blueprints.
Andy B’s of Denton bowlandybs.com This lively entertainment complex features a state-of-the-art bowling experience with an upscale VIP lounge, fully loaded game floor, an upscale restaurant and bar, multilevel laser tag arena, escape rooms and more.
The Breakroom thebreakroomdenton.com Ever get so overwhelmed that you want to break something? Well, welcome to Breakroom, a self-proclaimed recreational stress management venue that allows you to grab a bat or golf club, along with some old TVs, computers or bottles, and smash your stress away.
Craft brewery and pub tour Take a tour of some of the best beer spots around Historic Downtown Denton.
FOR PLANNING ASSISTANCE
For assistance with planning your destination meeting in Denton, reach out to the professionals at Discover Denton. They can help you with site inspections, welcome bags, promotion, and planning spousal and group activities.
“With our 125-year-old county courthouse centering the historic downtown square, a vibrant and internationally acclaimed music scene and over 2,500 hotel rooms and 100,000plus square feet of meeting and event space, Denton is truly a charming, yet complete destination for group and event planners,” says Pistana.
Andy B’s of Denton
Get Connected:
DISCOVER DENTON discoverdenton.com
All work, no play?
Celebrate your next successful meeting in Odessa, Texas.
You expect a lot from a meeting destination. That’s why Odessa is the perfect destination for your next meeting or conference. Our great people and amazing climate make Odessa a perfect place to meet any time of year. Discover Odessa's professional staff will make sure all the details are handled so there’s time for both work and play.
Odessa features:
•Over forty quality hotels, including the new Marriott Hotel and Conference Center •More than 300,000 square feet of meeting space with all the amenities •World-class performances at the Wagner Noël Performing Arts Center •Great restaurants and plenty of entertainment options Discover Odessa will help you: •Secure hotel accommodations •Arrange venue facilities •Assist and coordinate group activities •Coordinate local details
WHAT’S
IN FLORAL DESIGN BLOOMING
Designers share what’s in and what’s out for centerpieces and other flower displays.
BY TERESA KENNEY
It’s bluebonnet season in Texas! That time of the year when Hill Country roads are clogged with cars full of amateur photographer parents and their pint-sized Texans, jostling for position in fields of sky blue. While our love of our state flower shows no sign of ever slowing down, when it comes to the floral displays at galas and fêtes across the state, we can be a fickle bunch. So, Texas Meetings + Events magazine spoke with the experts to get the scoop on this year’s floral trends.
(Interviews have been edited for flow and clarity.)
OUR EXPERT: Marcela Bogado, founder and creative director of Malleret Designs WHERE YOU CAN FIND HER: Austin HOW YOU CAN REACH HER: malleret.com
TRENDS SHE’S SEEING IN FLOWERS, PLANTS, COLORS AND ACCESSORIES: “Malleret Designs has the opportunity to work with many local startups in the Austin area, as well as big, established corporations. They are open to being creative in design so that they can have an impact on their local and international guests. Austin has great resources to offer them.
• Corporate sustainability is very important and clients will bring this into their events gradually over the next few years. • We are also seeing a big trend in incorporating small potting plants as part of the tablescapes, as well as big statements for entrances, backdrops and stage décor. • We continue to see the use of succulents and cacti. Since there is such a large variety of types, designers can be very creative with different textures, colors and decorative containers. • For colors, it’s the big vibrant vibe—a bright splash of bold colors for florals and containers. • Non-floral custom art installation décor is something that we are seeing more every year. We love doing these as well, as we are a creative studio. • For vases and pots, the trend is for hand-painted ceramic natural terra cotta clay planters and pots with neutral colors: jute baskets, glass vases—there are no restrictions on what you design. These can also be linked to helping a cause, such as women’s small businesses in other countries. It then has a purpose and a sense of inclusion.”
ON WHAT NOT TO DO FOR FLORAL DÉCOR: “We highly recommend our clients let us handle all installations. If there are any budget restrictions, we suggest they focus on one statement piece rather than many small ones.”
ON WHAT PLANNERS SHOULD KNOW ABOUT FLORAL DESIGN: “Corporate events are time sensitive. From the time they order, get approval and then respond to us, sometimes it can be challenging to quickly deliver the end product while meeting expectations and budgets. To do so, we encounter fees that clients may not always understand. So, we let our clients know that we also have timing constraints when ordering from our vendors and wholesalers.”
OUR EXPERT: David Garcia, Statue of Design WHERE YOU CAN FIND HIM: San Antonio HOW YOU CAN REACH HIM: statueofdesign.com
FLOWER
FORECAST
The International Floral Distributors each year teams up with Produce Marketing Association and a designer to create the “Flower Trends Forecast.” For 2020, the organization enlisted Helen Miller, AIFD, CAFA, CF, and Derek Woodruff, AIFD, CFD, CF, PFCI, AAF. Miller owns Flowers & Such in Adrian, Michigan. Her work has been showcased in publications such as Floral Management, Florists Review, and The Knot. Woodruff is a two-time winner of the American Institute of Floral Designer’s Bobbi Cup and the Michigan Floral Association’s Designer of the Year. He operates Floral Underground in Traverse City, Michigan. Here are some of the trends they see for this year.
TOP TRENDING FLOWERS FOR 2020:
1. Peonies 2. Garden roses 3. Ranunculus 4. Dahlias 5. Butterfly ranunculus 6. Spray roses 7. Chrysanthemum disbuds 8. Tender vines 9. Hydrangea 10. Tillandsia
They also picked “Black Tie + Barefoot” as the most prevalent flower trend for weddings and events. According to the report, this décor style features “moody colored flowers and soft feminine textures. The trend has a romantic feel and hints of a sophisticated Bohemian style. The look is created using muted and muddy color flowers combined with lacy and airy foliages, unexpectedly paired with dried flowers and tender vines. The color palette will be grayed tones of pink, lavender, blue and green, with a heather-ish pink being the most prevalent. Roses, peonies, dahlias and a host of flowing vines will be most popular for creating ‘Black Tie + Barefoot’ décor.”
For more trends visit flowertrendsforecast.com.
ON DESIGN TRENDS FOR CORPORATE EVENTS: “Corporate floral design trends are very much reliant on their theme or design concepts. It’s difficult to pigeonhole them, as every corporate theme is different. For instance, we did a recent corporate gala that was heavy on white floral, vast amounts of greens and illuminated LED lights. That same week we did a tropicalthemed event that had pink and coral tropical florals and foliage.
“My best answer to trends for corporate is that they want to incorporate large statement focal arrangements or flower/greenery walls for photo-ops. It makes sense given that we are in the age of selfies. We have designed dozens of backdrops this past year, which included fresh floral walls, solid greenery walls, step and repeats and entryway statement florals. ‘Bigger the better’ is so Texas. The most recent floral wall we designed was massive: 12 feet tall and 20 feet wide, with shelf displays of champagne glasses for clients.”
ON WHAT TREND HE WISHES WAS PAST TENSE: “Pampas grass and dried florals. This trend began over two years ago and is still at its peak. While it is great for texture and volume in design work, it is temperamental and messy. It’s something to consider when using as centerpieces, as it can shed all over the table and guests’ clothing.”
ON WHAT NOT TO DO WHEN WORKING WITH A FLORAL DESIGNER: “I always find it best for clients to not come in with a set expectation of varieties to use. It’s helpful to have design inspiration and themes to present to your florist. Our knowledge on the seasonal variety florals allow us to suggest what is available during the time frame for client events.”
ON WHAT EVERY PLANNER SHOULD KEEP IN MIND: “Most florists are not just limited to floral. A good designer will have a creative ability to think outside the box and find a way to incorporate mixed media and other design elements to enhance floral décor.
“As a florist, we are very aware of the design trends and themes that are constantly requested. If a client is wanting something ‘different’ and not something that has been done before, it would be suggested and helpful to include the florist as part of the planning meeting. A good florist has knowledge of design and theme concepts that are not so usual.”
OUR EXPERT: Jordan Flowers (and, yes, that’s really her name), owner and designer of Jordan Flowers & Events WHERE YOU CAN FIND HER: Austin
HOW YOU CAN REACH HER: jordanflowersandevents.com
WHAT’S IN AND WHAT’S OUT: “The classic fresh-cut-flower-vase-centerpiece arrangement is increasingly becoming a thing of the past. There is a growing trend of resourcefulness amongst my clients. They would prefer to buy simple, reusable and easy-to-care-for live plants or dish gardens as centerpieces and stage props. Most of the plants are created to reflect the style of the business or corporation: green, clean, natural, airy sustainable and modern. Even the pots and containers that are used are more natural and earth-toned.”
ON WHAT TREND SHE WISHES WAS PAST TENSE: “While live plants are the newest natural element trending at events, somehow painting tropical leaves and flowers has managed to creep into becoming a new event trend, as well. It’s taking the natural beauty out of the picture to create neon or paint-splattered pops of color.”
ON HOW NOT TO SAVE MONEY: “Costs can easily add up when throwing an event, but whatever you do, do not hire a friend or family member to save money or help quick-start their business. If you want your event to run smoothly, as a business should, I highly advise using a professional local planner or coordinator and prevent any future feuds.”
WHAT EVERY PLANNER SHOULD KEEP IN MIND: “As a planner it is important to know when the florist has access to the venue and its rules. In regard to floral décor, I wish/hope planners would donate the arrangements to nursing homes or give them to others who could reuse and enjoy them after events and help us make happiness bloom.”
OUR EXPERT: Sherronda Scoggins, owner and designer of KC Events WHERE YOU CAN FIND HER: Houston HOW YOU CAN REACH HER: kceventsandflorals.com
ON TRENDS IN FLOWERS… “More dried and preserved flowers are being used in designs paired with geometric shapes. More pampas grass and preserved foliage with color is being used.”
…AND ACCESSORIES: “More corporate clients are leaning toward more luxury-style vases that are metal and have geometric shapes when going with bold color. When they are going for that more earthy look, they tend to do more woodenboxed or concrete vessels that have more texture and depth.”
ON WHAT COLORS ARE HOT THIS YEAR: “Different hues with really bold color, as well as very neutral and earthy tones, are being used.”
ON WHAT TREND SHE WISHES WAS PAST TENSE: “If there is one trend that I wish would go away it’s the all mixed green arrangements. Let's face it: Florists like greens but we love flowers.”
ON WHAT NOT TO DO WHEN CHOOSING FLOWERS: “When choosing flowers, one should never choose them based on what they believe will be the cheapest. They should always consider the theme of the event and the company's overall look for the event. While taking those things into consideration, also focus on the target audience of the company.”
WHAT EVERY EVENT PLANNER SHOULD KNOW ABOUT FLORAL DÉCOR: “Floral décor is about design, aesthetics, floral choices and labor. Every flower has a different price point. The overall look and design may differ based on the type and amount of flowers, if the vessels are purchased or rented, and the type and style of the décor. Every city has a florist that can produce the results from an image a planner may find, but cost will vary on the region and the florist.
“When you let a designer design based on your budget, rather than locking them into a picture you found on the internet, you get a better bang for your buck. They can create based on your vision and help you choose flowers and designs that can bring your vision to life. Let your designer have some creative control within guidelines and let them educate you on flowers and the design process so you can better educate your clients.”
Abilene recently earned designation as a “Music Friendly Community” through the Texas Music Office, demonstrating a commitment to nurture and promote live performances throughout the city.
TEXAS CONVENTION & VISITORS BUREAU SHOWCASE
Abilene Convention & Visitors Bureau
New Convention Hotel a Welcome Addition to Downtown Abilene In 1927 in downtown Abilene, Texas, an enterprising young Conrad Hilton opened a first-class hotel, the second to bear his name, at an historic site just yards from this exciting new property. Now, the same area is abuzz with anticipation to welcome his return. Developers will break ground soon on a Doubletree by Hilton in the heart of downtown. The 206-room, full-service conference hotel will be a dynamic addition to the city center, which has undergone a renaissance in recent years. Located next to the Abilene Convention Center in the bustling business and cultural district, the property will offer 38,700-square-feet of meeting space, a 12,000-square-foot ballroom, and full-service restaurant, among other perks. Planners will want to book space early for future conferences, as it is certain to be in high demand when completed summer of 2022.
Located just two hours west of Fort Worth, Abilene is ideal for statewide and regional meetings. The affordable, mid-size city is easy to navigate, offers a broad range of lodging, accommodating meeting venues, and professional event support. Request a proposal or reach out to the pros at the Abilene Convention & Visitors Bureau at abilenevisitors.com.
Destination El Paso
While El Paso is known for its friendliness, authentic Mexican food and being the safest city in the U.S., it’s quickly becoming America’s next great meeting, event and tournament hub.
El Paso delivers on a budget in ways cities in more-familiar markets can’t. We can do things like offer an authentic Mexicanfood tour, Broadway show tickets and party suites at our award-winning Triple-A baseball/USL soccer stadium … all without breaking the bank.
Downtown El Paso is in the midst of a renaissance. With a $500 million investment and several big projects underway, El Paso is experiencing unprecedented
The Denton Square is a hub for entertainment. Hotel Indigo Pool
Texas A&M Hotel and Conference Center Double Queen
growth! If it’s been a while since you’ve had your meeting here, you’ll be stunned when you see what’s been going on. The return of our vintage streetcars. An art-filled city square. An award-winning Triple-A ballpark/USL soccer stadium. New shops. New clubs. New restaurants. Plus, new hotels are on the way, doubling our number of rooms within walking distance of our convention center!
Discover Denton
Located on top of the DFW Metroplex and 25 miles from Dallas Fort Worth International Airport, Denton offers more than 2,500 hotel guest rooms, representing more than 25 hotel brands. The crown jewel of the Denton meetings scene is the state-of-the-art AAA Four Diamond award-winning LEED Goldcertified Embassy Suites by Hilton Denton Convention Center, which boasts 70,000 square feet of flexible meeting and event space and 318 two-room suites.
In addition, Denton has amazingly unique off-site venues, restaurants, craft-breweries, lounges, year-around festivals,and customizable off-site excursions. The historic Downtown Square is one of Denton’s entertaining neighborhoods, boasting special events from a myriad of festivals to concerts on the lawn, and is surrounded by dozens of retail shops and a vibrant culinary scene. Come experience our small-town friendly service with big-town passion, charm and value. If you’re looking to be different, memorable and productive, Denton has the perfect recipe for your next group, conference and meeting needs. Are you ready to Discover Denton?
Embassy Suites Ballroom
The Embassy Suites boasts 70,000 square feet of meeting space for gatherings.
Experience Bryan College
Located just a “HOWDY” away, Bryan College Station is seated in the “Texas Triangle” between Houston, Dallas/Fort Worth and San Antonio. This puts the area three hours away from 87 percent of Texas’ population, making the location easily accessible by both car and plane.
Rooted deep in tradition and boasting a history of art and culture, Bryan College Station offers more than just unique meeting venues, but also things to do to keep your guests entertained long after the meeting ends. Take a trip to the George H.W. Bush Presidential Library and Museum located on the Texas A&M University campus, experience a wine tasting and tour at Messina Hof, and visit the eclectic restaurants, shops, and art galleries in Downtown Bryan.
With 60-plus hotels, over 6,000 guest rooms, and 250,000-plus square feet of meeting space, it’s not a matter of can you host your next event here, but rather, which space you prefer. With our free renowned servicing for your event and incentive plans to match, Experience Bryan College Station ensures a quality experience.
Visit McKinney
Picturesque and vibrant, McKinney offers a diverse array of meeting space, overnight
Downtown McKinney
Make wellness unskippable in South Padre accommodations and free-time activities perfect for your conference, small meeting, or other event. This growing city, situated just 30 miles north of Dallas, features a quaint, heritage-rich downtown square and Cultural District filled with a mix of restaurants, specialty shops, wineries, a boutique hotel and venues steeped in history. If your attendees would enjoy more outdoorsy surroundings, check out the Heard Natural Science Museum and Wildlife Sanctuary or Myers Park & Event Center. Visit McKinney is prepared to assist you in planning and executing your meeting or event, and securing hotels, venue, catering, guest speakers and more. We are also happy to help you coordinate downtime activities for your attendees who might enjoy team building at a comedy club, a tour of the historic district, the competition of an escape room or sampling McKinney's best culinary options during one of our popular food tours. No matter where you meet in McKinney, you and your attendees are sure to have a memorable experience!
The Atkins Group
Making wellness unskippable—that’s so Padre. Corporate wellness is a recruiting tool, a way to save money on insurance, and for many companies, a defining element of their culture. Of course, meeting on a beautiful tropical island at the tip of Texas (served by a great airport!) is one step in a wellness itinerary, but it takes more. It takes a multi-faceted approach that creates a wellness experience that sets your meeting apart from the rest.
Check out our white paper on the Five Ways You Can Make Wellness Work. We have tips on involving leadership, how to impact agendas, and making sure wellness activities are realistic.
Visit sopadre.com/wellness-whitepaper and download our white paper. Learn about our amazing facilities, our unbeatable sunrises over the Gulf of Mexico and sunsets over Laguna Madre Bay, our
e Industry’s Most Powerful Resource Tool
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Magnolia Market
dedication to saving sea turtles, and our unbeatable beach vibe. A great meeting deserves a location that creates a wellness vibe. It’s so Padre.
Visit Colorado
Colorado Springs offers year-round meeting experiences at amazing heights. From full-service properties to private retreat centers, there’s something to fit your group’s size, budget and goals.
The newest full-service hotel is the Hilton Garden Inn in Downtown Colorado Springs with 168 guest rooms, four meeting rooms and Pikes Peak views. The Colorado Springs Marriott’s $15 million renovation includes upgrades to guest rooms, fitness center and conference area.
Be one of the first groups to hold an event or meeting in the U.S. Olympic & Paralympic Museum, opening in May 2020. For an off-site activity, have an authentic outing at the Flying W Ranch. Enjoy barbecue under the stars and sing along with the Flying W Wranglers.
Getting to Colorado Springs is convenient and quick through the Colorado Springs Airport, serviced by all airlines with non-stop and one-stop flights. The airport is located just 11 miles from
Downtown Colorado Springs, so attendees will be at their hotel in no time.
Go above and beyond the traditional attendee experience and reach new heights in Colorado Springs.
Waco Convention & Visitors Bureau
Let it be known: Waco is the perfect meetings location for mid-sized convention groups. The 144,000-square-foot Waco Convention Center is perfect for groups ranging from 400 to 1,000-plus attendees. Next door is the Hilton Hotel, and a Courtyard by Marriott across the street. Six hundred hotel rooms are under construction. Make time to visit the famous Magnolia Market at the Silos, owned by TV stars Chip and Joanna Gaines.
GET CONNECTED
ABILENE CONVENTION & VISITORS BUREAU 909.937.3000 gocvb.org
DESTINATION EL PASO 915.534.0600 visitelpaso.com/meetinep
DISCOVER DENTON 940.382.7895 discoverdenton.com
We believe in keynote speakers that would rather spark an idea than follow an agenda. Attendees who seek a balance between PowerPoint and play. Conventions that are anything but conventional. We don’t believe in “planners.”
We believe in visionaries.
Visionaries welcome
VisitCOS.com/meet
EXPERIENCE BRYAN COLLEGE 979.260.9898 experiencebcs.com/meetings
VISIT MCKINNEY 888.849.6499 visitmckinney.com
THE ATKINS GROUP 210.444.2500 theatkinsgroup.com
VISIT COLORADO 1.800.COLORADO colorado.com
WACO CONVENTION & VISITORS BUREAU 800.321.9226 wacoheartoftexas.com
RAISING THE BAR THE NEXT LEVEL OF THE EXPERIENCE ECONOMY IS EMERGING WATERSIDE VENUES ALONG LAKES AND RIVERS ARE SCENIC SPOTS FOR GROUPS
HOLIDAYS EXTENDED Plan seasonal office parties into 2018 parties into 2018 OUTSIDE THE CITY Traveling to the suburbs means more options for planners more options for planners FRESH POW Area ski slopes make winter easier to bear
+MEETINGSMAGS.COM // WINTER 2018
CHANGE DIRECTION Grand County’s beauty and activities chart the course
MEETINGSMAGS.COM // WINTER 2018
Trend FORECAST
See what’s new for 2018 in food, décor, technology and venues
Flip to page 30 to meet the Impossible Burger, a plant-based patty that replicates meat.
Do you love it?
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