Crocs fw14 collection

Page 1


2014 sales

improved packaging link to footwear improved display

2012

reduced selling price




------------------------------------WOOL SOCK MATCHING: -------------------------------------


------------------------------------WOOL SOCK MATCHING: -------------------------------------



------------------------------------WOOL SOCK MATCHING: -------------------------------------


--------------- 2.2 --------------CLASSIC FURRY -------------------------------------

------------------------------------ACRYLIC SOCK MATCHING: -------------------------------------



--------------- 3.1 --------------BOYS NEW BACK TO SCHOOL -------------------------------------

------------------------------------COTTON SOCK MATCHING: -------------------------------------


--------------- 3.2 --------------BOYS CALF -------------------------------------

------------------------------------WOOL SOCK MATCHING: -------------------------------------



------------------------------------COTTON SOCK MATCHING: -------------------------------------


------------------------------------WOOL SOCK MATCHING: -------------------------------------




------------------------------------COTTON SOCK MATCHING: CLOGS AND SNEAKERS -------------------------------------


------------------------------------COTTON SOCK MATCHING: CLOGS AND SNEAKERS -------------------------------------


------------------------------------COTTON SOCK MATCHING: SNEAKERS AND ANKLE/CALF FOOTWEAR -------------------------------------


------------------------------------COTTON SOCK MATCHING: SNEAKERS AND ANKLE/CALF FOOTWEAR -------------------------------------


------------------------------------COTTON SOCK MATCHING: ALL RETRO FOOTWEAR -------------------------------------



2012 SS12 AVERAGE RETAIL PRICE: 5,45 € / pair FW12 AVERAGE RETAIL PRICE: 8,19 € / pair

2014 SS14 AVERAGE RETAIL PRICE: 3,84 € / pair FW14 AVERAGE RETAIL PRICE: 6,19 € / pair


2012

Our collection was not maching the footwear enough

2014

New designs are in line with Crocs footwear collection


2011

very stylish pack but hard to touch & feel the product

2014

more classic pack, better consumer‘s experience


2011

master boxes, usable as transport units and as display as well but but hard to place in store

2014

free standing display, better in-store fitting for Crocs stores and other retailers


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