2014 sales
improved packaging link to footwear improved display
2012
reduced selling price
------------------------------------WOOL SOCK MATCHING: -------------------------------------
------------------------------------WOOL SOCK MATCHING: -------------------------------------
------------------------------------WOOL SOCK MATCHING: -------------------------------------
--------------- 2.2 --------------CLASSIC FURRY -------------------------------------
------------------------------------ACRYLIC SOCK MATCHING: -------------------------------------
--------------- 3.1 --------------BOYS NEW BACK TO SCHOOL -------------------------------------
------------------------------------COTTON SOCK MATCHING: -------------------------------------
--------------- 3.2 --------------BOYS CALF -------------------------------------
------------------------------------WOOL SOCK MATCHING: -------------------------------------
------------------------------------COTTON SOCK MATCHING: -------------------------------------
------------------------------------WOOL SOCK MATCHING: -------------------------------------
------------------------------------COTTON SOCK MATCHING: CLOGS AND SNEAKERS -------------------------------------
------------------------------------COTTON SOCK MATCHING: CLOGS AND SNEAKERS -------------------------------------
------------------------------------COTTON SOCK MATCHING: SNEAKERS AND ANKLE/CALF FOOTWEAR -------------------------------------
------------------------------------COTTON SOCK MATCHING: SNEAKERS AND ANKLE/CALF FOOTWEAR -------------------------------------
------------------------------------COTTON SOCK MATCHING: ALL RETRO FOOTWEAR -------------------------------------
2012 SS12 AVERAGE RETAIL PRICE: 5,45 € / pair FW12 AVERAGE RETAIL PRICE: 8,19 € / pair
2014 SS14 AVERAGE RETAIL PRICE: 3,84 € / pair FW14 AVERAGE RETAIL PRICE: 6,19 € / pair
2012
Our collection was not maching the footwear enough
2014
New designs are in line with Crocs footwear collection
2011
very stylish pack but hard to touch & feel the product
2014
more classic pack, better consumer‘s experience
2011
master boxes, usable as transport units and as display as well but but hard to place in store
2014
free standing display, better in-store fitting for Crocs stores and other retailers