:
aiga best of the carolinas Selected by national jury for inclusion in this AIGA regional competition.
:
john deere national dealer parts packaging
A user-friendly packaging program that integrates the new logo
:
A tabloid-size publication containing helpful hints for European consumers.
john’s garden tabloid
and enhances the John Deere brand experience in the dealerships.
This is a take-away item which is intended to build confidence and loyalty in the brand at point of purchase.
C O L L A B O R AT I V E
S T R AT E G I C
M A R K E T I N G
&
e S E R V I C E S
1n
:
silicon wireless web site
:
conceptual capabilities piece
A site designed to appeal to venture capital investors and make it easy for
Life sciences clientele are the primary target for this strategic marketing and eServices
them to find key information about the company.
company. I developed a concept around their deliberate, interdependent culture and philosophy. All of the elements fit together at every point in a rigorous, strategic
:
cassell design group WEB SITE
process, ultimately leading to a solution that is “in” and on target.
An update featuring a portfolio and individual client case studies.
Our mission is to help clients improve their competitive position and business performance. Digiton was founded in 1998 based on a simple concept, that of “sine qua non,” which translates to “without which is not.” The original founder, Dr.
1nteraction
Mitch Javidi, believed this concept especially held true for Digiton because without each and every team member, the company was not complete.
1n
To fully reach the vision of building a company characterized by talent, intelligence, innovation and quality, the same concept applies. Experience without fresh ideas is not; strategy without creativity is not; expertise without energy is not; and, intelligence without passion is not. One without the other is not, but together they are boundless. Teamwork and interdependence are cultural norms at Digiton.
is characterized by the words intelligence, creativity, passion, commitment, innovation, flexibility, and respect. We work hard each day to maintain this environment and it’s important that our employees share a feeling of pride in this culture, and that they too work hard to maintain its presence.
1ntelligence
The words above not only describe our culture, but also the traits of our employees. Every employee lives this culture as we work together to blend all aspects of business, information, communications and technology to help our clients improve their business performance and competitive advantage.
1n
:
FLASH-ENHANCED WEB BROCHURE
This flash-enhanced web site was designed to function as an electronic
These two ads are from one of three campaign concepts aimed at repositioning
brochure for educating prospective home-owners about a unique 100-
Moissanite in the audience’s mind: you can wear it everyday, it’s the perfect gift
acre home site development. The design utilizes elegant photography
that women can give themselves and it’s the one accessory, unlike others, that is
of the wide open spaces that are the main emotional attraction for this
guaranteed to fit, goes with everything and is always in style.
residential location.
:
BRAND CAMPAIGN
:
schools attuned program web site
Created a totally new web site look and feel, while implementing new brand standards for All Kinds of Minds. Site architecture was structured around three user groups, each with a unique home page, login and content on their area of interest. Flash drop-down menus ease navigate through this content-rich site and a related content interaction app was designed to navigate tutorials.
STU D
ENT
LEA
RNIN
WHA LEART IS TH NING E ST PARTUDEN HO NERS T SLPW DO I HIP? PROT USE > Int THE roduct OCOL ? ion >
:
G PA
RTN
Pro
tocol Pre ge On paration e: Pu rpose ge Tw o: Str ategy ge Th ree
> Sta
: Re SLP view AND STUD ENTATTUNI NG SLP A TOOL RESO URCES AND S ONLIN E DI SCUS SIO N
Q&
A
| tec h
help
HIP
Designed an updated look for the packaging of various items within
PROT
> Sta > Sta
CAROLINA CUPBOARD packaging for a southern season
ERS
OCOL
| Co
re Qu
estio
ns |
PREP ARAT
the Carolina Cupboard family of products. As part of the process,
ION
Struc
ture
| Su STRU pport ing Ques The CTUR tions E pr | Tools Lear e-mee tin ni he or ng Partn g prep arat she er obse ship m ion is to be ee rves The com in th ting. In prep e perfo this st pleted to gu ar rman ep, th befo ide ation pr re th both ce of e te oces phas s the acher e first Obs es. has tw Stud stud refle er o ph ent inte vation: in hi cts uponent ases rpre s or . Th tatio The te her what ere n. ache subj are ect. supp r no Stra tes ortin te the g qu shar gy Brai spec estio ed wi ns ific ob ns th th tormin se e rvat stud g: Th Prin ions t Thi e te ent. s Con with ache tent ou r brai t nsto rms stra tegi es th at m ight be
conducted competitive assessment and studied the retail environment.
BACK
All Kin
ds of
NEXT Min
ds is
a non
-pro
fit inst
itute
.Š
199
9-2006
All Kin
ds of
Min
ds
: aiga graphic design usa
“ Our sales through Radio Shack are now over plan, and we feel that the packaging deserves significant credit.”
Included in the AIGA,
VP SALES & MARKETING, DIGISETTE
Design for Understanding: Information Graphics 1 competition
:
Digisette MP3 player packaging & Displays
:
SEE HEAR & DO
A line of packages and POPs that communicate that this product is nothing
A monthly calendar of events conceived and designed to provide events by
other than a player, first. Then, secondly, the product is an audiocassette form
category as well as by day of the week. For over 3 years, this piece delighted
that slips into any cassette player and plays MP3 files. The “buttons” are featured
the target audience with awareness and ease of use and thrilled the venues
in a close-up vignette while the functional characteristics of this lifestyle product are
with sold-out performances.
illustrated across all of the fronts.
: ONEIDA STAINLESS and COLOUR GRIP PACKAGING
Created a totally new brand architecture including naming, identity elements, color palette and form factors. The objective of creating an optimum store presence was translated into a compelling and engaging product line experience.
:
Retail consumer packaging
I took a very commoditized product category and designed a package that very quickly tells a very clear, compelling story with minimal information and a combination of type and image. The full wrap of clear, clean pool water makes the benefit very obvious and communicates a high level of quality and confidence.
:
KODAK product and RETAIL PRINTING POS
My team at Ogilvy developed and implemented seasonal retail promotions as well as product direct marketing and point of sale creative for each of Kodak’s other two SPGs.
:
ADDY GOLD Selected by national jury for inclusion in our regional competition.
:
GLAXOSMITHKLINE SALES PROGRAM BROCHURE
:
TRINITY HEALTHCARE RECRUITING BROCHURE
This is an over-sized, die-cut piece that I concieved to encourage fun and
This piece is targeted at nurses and therapists who are looking for a staffing
interaction for an audience of sale representatives bent on being the best and
company that treats them differently—and does what they say they’ll do. We
winning some big prizes.
needed to make it warm and approachable, while at the same time dealing with some difficult industry realities.
:
Direct marketing brochure
The Sleep Medicine Program responses to sleep-related disorders on a referral basis and delivers expert diagnosis and treatment. This brochure was developed as part of a campaign to demystify sleep wellness and the differences between sleep studies and comprehesive sleep medicine.
:
BRAND CAMPAIGN This ad layout was the result of a collaborative positioning effort targeting hospitals, networks and individual practitioners in the internal medicine specialties. The majority of medical device manufacturers ignore the effect their devices have on the efficiency and productivity demands of the practice. Pentax delivers a stateof-the-art device, and frees the practitioner to do what they do best.
Budgets constrict. Expectations rise. Demands grow. With your new IBM contract, it’s handled.
See inside.
:
IBM Blue difference campaign
:
MOSES CONE REGIONAL CANCER CENTER
Provided art direction for direct mail and advertising pieces intended for IBM’s
An annual report introducing the major features of a new cancer center currently
North America and Worldwide markets. Worked with account managers, art
being completed. Achievements of individual programs and departments were
directors, copywriters and clients on in-depth assignments with emphasis on
documented for submission to the National Board of surgeons, and featured
right the first time success.
custom on-site photography and content development.
Q1 Public Sector Solutions DM (K-12)
Disk due 2/25/03
Public Sector Template - PSK-T - March 2003
Self-Mailer
Disk due 2/20/03
Publications: Education Week, eSchool News
Month April
Disk
tions
Solu
DM
2)
(K-1
Education gaps. Socioeconomic gaps. Cultural gaps.
gaps. s. tion ic gap Now there’s a bridge Educa econom kids.for all your kids. your Socio al gaps. for all dge Cultur a bri there’s Now
th Floor
IPC-NTP-M37015
2 Ave., TD0 6N3A Wisconsin E. e, WI auke Milw
Ad Number:
Call 1 866 426-7218 or go to ibm.com/shop/edu/g187 /g187 hop/edu
109
$
tions Solu IBM PCWirelessleSolutions e ss C Wir IBM P For K-12 Schools
ools 2 Sch For K-1
u/g187 hop/ed Call 1 866 426-7218 or go to ibm.com/shop/edu/g187 .com/s ibm go to 18 or 426-72 1 866 Call
well. . rials ble PCs as and rs ble mate ally dura e coveprevent posit on dura ption ks help Com exce Rely offers Titanium t models and knoc IBM ht ps selec weig bum Light hinges on ental ers. l t y blund meta kinds of accid costl on selec y g into This able man turnin rber. disk re avail from y featu Shock Abso the hard ook get her hard the HDD cushions noteb Anot els is actually should a mod n air vatio et of d on. inno to in a pock it’s turne rces drive while resou your put down tying ing these bring without emp nts For help e. stude insid more et, see budg Rely on durable materials. IBM offers exceptionally durable PCs as well. . ation Lightweight Titanium Composite covers and for Educ metal hinges on select models help prevent essional many kinds of accidental bumps and knocks XP Prof ows from turning into costly blunders. t Wind osof Micr Another hardy feature available nds on select mme models is the HDD recoShock Absorber. This IBM innovation actually cushions the hard disk drive in a pocket of air should a notebook get put down while it’s turned on.
from ing h schoaccess Work er for teac fit most age Techwireless muc can have t get is easi will bene ThinkVantwired and r and don’ t even IBM, youbridge hers e kids don’ Teac ns. This between school faste ations from help Som Others n. ectio help evalu that e. vatio and Conn switching home or , the hom gy. With al tools gh inno s at room n plans nolo nt. er. ation throu make ents class tech cent efficie on lesso onm and their ide educ gaps envir Working lounge, theand more front prov kinds of r. class you have e easie teachers is simpler thes kids don’t of ss 110 feet away, can feel like they’re in the fronte Some getthe much helpIBM at unleschooless n. in the or at home are caus . dowreception. the back row with a home. Others don’t eventhing havewirel access to y clear signal and h them els) kidcrisp and alike Bring librar teac mod ct you goodfrom(sele a goodwaste timeteachers like IBM technology. can them can’t Withahelp use s IBM, can You It’s y ork Working at ’t keep home and hesat school and tion. notebook provide tools that help bridge nolog ms up . You Don cras ol netw ents atteneducational Tech bers scho stud is easier forare teachers. into g syste This ge kPad grab theseThin kinds of gaps through innovation. Softw your n for tools Vanta r tionratio net, C), gettin will benefitThink most from IBM Access le. atten frust Inter e learninginly is bette r Teachers (RRP and simp you IBM real pute Connections.anThis help ThinkVantage Bring thebring backthe of theactiv class front and center. re PC is quickTechnology com certa With Resto can ns, or to r inter unless ionwireless to thetheir time makes switching d between catio s. That youeshave wired and You can’t teach othe them solut Rapi ing again appli little as room and d and class very runn data, as environments at home or school faster and attention. It’sclass a good entire thing wireless IBM limite and e reco saved m in on every your ing s are vativlesson herd plansating and syste evaluations ThinkPad notebooks (select urce models) are ously inno on previ aded ineasier. Working than reso certa in the teachers relounge, oper s prelo the real attention-grabbers. You can use them resto tion, entirethe classroom, come lab when atten availablelibrary or at homean ious. your school’s network and more efficient. to bring the Internet, even is simpler . yone tes. RRPC is prec are This ever toolsels and other interactive learning 20 minu notebook mod intosystem. in keep gth Don’t keep aThink goodPad kid down. kPad is better nna your classrooms. certainly To helpThat in ess Thin dual-antesignal stren kidsSoftware crashes waste time and cause than herdingwirel entire classes to the computerway up to the IBMenhances That with lab when resources are and ent.time rooms, frustration for students and teachers alike. n limited onm vatio With an IBM ThinkVantage Technology like IBM is precious. inno ess envir biggest class Rapid Restore PC (RRPC), getting systems up a wirel of the back To help keep everyone’s attention, certain and running again is quick and simple. This the wireless ThinkPad models are available innovative recovery solution can help you with the IBM dual-antenna system. This restore previously saved data, applications, or innovation enhances signal strength in even an entire operating system in as little as a wireless environment. That way kids in 20 minutes. RRPC comes preloaded on every the back of the biggest classrooms, up to ThinkPad notebook.
Wi-Fi-certified IBM ThinkPad notebooks are the foundation.
IBM recommends Microsoft for Education. .com/s Windows XP Professional . ibm ation go to for Educ essional XP Prof
700
$
ooks noteb Pad the front re in . they’ ption Think feel like crisp rece , can l and ied IBM . signa feet away ol on -certif 110 a clear at scho ss Wi-Fi foundati row with at e and Acce y IBM ol help to at hom hers. nolog are the
ows t Wind osof Micr
1,058*
$
6N3ATD02 E. Wisconsin Ave., Milwaukee, WI
Call 1 866 426-0524 or go to ibm.com/shop/edu/g174
th Floor
The learning possibilities are limitless with Wi-Fi-certified IBM ThinkPad notebooks in a wireless cart solution. By giving all your kids access to the world, with help from the Internet, you’ll make school more fun. This kind of fun is the best way to increase achievement results and help your school meet No Child Left Behind requirements. How can you do this without blowing your budget? IBM. With virtually no rewiring costs, you can roll flexible wireless carts with Wi-Fi-certified IBM ThinkPad notebooks (select models) from classroom to classroom. When choosing your wireless cart solutions, check out the new ThinkPad R40 notebooks. Many feature a 15" TFT display for easy viewing and a dual-integrated antenna system for enhanced signal strength. You can even choose models with the powerful Mobile Intel Pentium 4 Processor - M for livelier computing in and out of the classroom. Call for a customized wireless cart solution from IBM today. You’ll reach more kids and take them places they’ve only seen in movies.
that de. gaps n the . See insi to spa how of learning Find out how to span the gaps that out Find the way get in the way of learning. See inside. get in
Self-M
8 or 426-721
bl Q1 Pu ailer
3
For help bringing these resources to more students without emptying your budget, see inside.
L VAR
FUL
IBM recommends Microsoft Windows XP Professional for Education.
nds mme reco
ctor
Se to room. you can move them from icroom
2/25/0
IBM
Not only can you stack the Pyramids and the Hubble Telescope on one cart,
due
1 866 Call
Public Sector - K-12 Education - Tabloid Page Size
FULL VARNISH COAT
NISH
T COA
g
Passing the Test of Time Experience has guided Thomas,
Human
Knight, Trent, King and Company since 1917 when Beverly
g
ary Veterin
g g
Ashlin established the practice accounting firm in Durham, North Carlolina. With the vision of translating professional
t Contrac
accounting services into positive business results for its terials Raw Ma
clients, the partnership found a ready market for its services. 2
3
As the practice continues to grow so does its reputation
experience
as a provider of sound business consulting and traditional accounting services. The incorporated partnership of TKTK has now become one of the largest independent accounting
Devoted
to Allergy
ther Immuno
and management consulting firms in North Carolina.
apy.
g
Committing to Excellence
Human
We have never deviated from our vision of providing clients with steadfast financial guidance and our commitment to their future
g
success is evident through our people. We select each candidate based on his or her outstanding academic achievement, leadership
Veterinary
and enthusiasm for quality client service.
g Contract
g Devoted to the Science of Allergy Immunotherapy.
Raw Materials
commitment
Lorem ipsum dolor sit amet. Con minimim venami quis nostrud laboris nisi ut aliquip ex ea com dolor in reprehenderit in voluptate nonumi.
7
6
7
Mimimum veniami ex ea con dolor nisi ut aliquip. Consequat Duis autem adipiscing elit, sed diam nonummi. Euismod tincidunt ut laroeet dolore.
“Founded with the visions of helping clients acheive their goal: committed to the principle of excellence; and dedicated to the Experience, knowledge and insight. Experience, knowledge and insight. Qualities our clients have come to Qualities our clients have come to expect frtom us. expect frtom us.
attitude that our clients success is our success.”
:
Greer re-branded marketing communications
:
TKTK CONCEPTUAL BRAND IMAGE PIECE
A program of brochures, catalogs and product information pieces designed to
We developed a symbol and logotype for this accounting and business
speak to allergists, physicians and veterinarians. In addition to art direction and
enhancement firm which positioned them as an innovative partner. Their
design, I assisted in developing strategy and re-branding the Greer personality,
primary clientele are business owners with long-term aspirations, essentially
including new logo, identity elements and a new photographic scheme.
bright dreams over the horizon.
g
g Human
g
Human
g
Veterinary
g
t kt k
g Raw Materials
Raw Materials
t kt k
� technolo
gy grou �
t kt k
�Inno vative
Soluti ons
innovative solu having a great tions: where you underst anding are, be and actually where you wanof taking you t to there.
Products & Services
Devoted to Allergy Immunotherapy for Animals.
Devoted to Allergy Immunotherapy for Animals.
gy grou
ative Solutio
p
ns
innovati having ve solutions: a great where you underst anding are, be and actually where you wanof taking you t to there.
Contract
g
technolo �Innov
g Contract
�
Veterinary
t kt k
� �Inno vative
Soluti ons
p �Innov
ative Solutio
ns
versatile
partner
credible
accessible :
Sarvega tradeshow display
A 10’ tradeshow display conceived around the theme of “Mission Accomplished.� We wanted to communicate a high confidence position for this company as the premier XML web services leader. We also produced smaller isle banners and conceived a booth experience, featuring high definition displays and an H2.
:
zencos electronic & print collateral piece
This piece communicates the key differentiators of this custom business intelligence solutions company. I designed a square piece and expanded on the circular icon that was already part of the brand image and highly suggestive of their holistic philosophy.
strategy ion and ts of vis
architec
ess for busin
nce
intellige
:
Corning Auto Emissions
:
the fuqua school of business Exchange magazine
A technical bulletin which was custom designed for each issue and
A quarterly publication for alumni which required balancing a custom look and
featured interviews and technical information on ceramic catalyst research and
feel within a tight time line. The design is reader-friendly and maintains clarity,
development at Corning Incorporated.
maximizes the use of color to provide visual cues and includes a fresh infiltration of Duke MBA brand elements.
:
the fuqua school of business annual fund brochure
:
the duke mba recruiting guide
An information piece designed for communicating the key results and future focus
A guide for visiting corporate recruiters that was designed for ease of use with
of the annual fund. The visual design maximizes the use of only two colors and
color-coded sections and wire-o binding that lies flat when open. The visual
continues the evolution of the Duke MBA brand personality.
design continues the evolution of the Fuqua brand with large color images of students, faculty and recruiters.
The MBA for Executives
UNC. Apply Today.
It’s more than an education. It’s an investment.
ication
UNC’s Kenan-Flagler Business School provides its students and business Enterprise and its outreach to business around the world enrich the
ograms cultivate interaction among faculty and corporate executives. for business and enhances the curriculum.
oll Building, CB#3490
edu
�
�
Kenan Drive, Chapel Hill, NC 27599-3490 USA
Web site www.emba.unc.edu
:
UNC KENAN-FLAGLER BUSINESS SCHOOL EMBA BROCHURE
Through a series of alumni profiles, this brochure shows executives how the MBA for Executives was instrumental in transforming the careers of others while minimizing impact on their jobs and family. Photos and headlines are used large and the layout is intentionally varied to provide visual differences from spread to spread. Interesting techniques are used to display statistics and additional information to aid in making the decision to enroll as informed as possible. :
corning ad response piece
A custom 2-color piece which was used to fulfill requests for additional information during a national campaign. The piece quickly communicates the seven key differentiation points of Corning’s products over the competition.
Your work demands
proven results. UNC’s MBA for Executives provides them. Evening Program August 2005–August 2007
Weekend Program January 2006–August 2007
OneMBA Global Program September 2005–May 2007
GREER g PMS 660
PMS 625
g
PMS 667
g
PMS 7412
g
Human
Veterinary
Contract
Raw Materials