Introduction: TOP SEO Results in 2014 & Beyond What Is Google Up To With Panda & Penguin? Are Top Rankings Still Possible? The History of SEO and Backlinking Practices What is Still Working With Backlinking How Important are Backlinks in the Google Algorithm Structuring Link Building into Buffer Tiers Protecting Your Site From Over Optimisation What To Do If Your Site is Penalized? Google Reconsideration Requests and the Disavow Tool EMD's Are Still Strong and Delivering With SEO Building Your Bulletproof SEO Structure