Your Shout Feature_NFTs
What was your best QR codes can be live simply scanned at venue moment ofaccess 2021? points
ComeTogether ticket
TOP SHOUT
oped was the NFT collectibles app, UniqTogeth- to everyone at every price point.” I promoted the Foo Fighters Fairbanks,Mitskas Alaska, on 21 August continues, “We envision a future er. Collecting tickets and other event in memora2021. only had they not had a major show in the city since where multiple ticketing vendors (or other stakebilia hasNot always been a part of going to events. havemarket the incentive We bringitthis to the the digital world. Itarena works rock in holders) Covid, was first major show will in the in to participate in a conjunction with digital ticketing or standalone ticketing public blockchain network. This would nine years. The town did not have t-shirt concert security, so we and includes a marketplace for future resale. The result in a collaborative ticketing economy built got help from the military base down the road, The town had ticket can be an NFT, with artwork and even on a public blockchain that allows for vendors to one rigger, so(eg wetheflew in but eight additional riggers the States. bordersfrom to increase their revenue and tickdynamic content setlist) we can also cross eting market share. How create NFTs linked thethe live event images, The police calltofor showwith was to be six, but Fairbanks as would a citythis work? Imagine a ticketing vendor in who wanted video highlights, fan-generated content, and exonly has 12 policeman total and could not make that work,England so to include events taking place in Greece in their clusive artist content for event attendees.” we called the towns around them and got our police from the portfolio of tickets available for sale.” (not joking at all). Looking toward the future, Pamplin says Anorth Brightpole Future hadoftoblockchain be driven in fromBeat days away as concert Hive is predicting huge growth. “We are inTheProduction growing adoption ticketing, credibly excited what’s in The store for the music NFTs, and the likes of blockchain-based royalsound and light of this scale just did not exist in theformarket. industry. Much of what we predicted back in Octies applications in the wider music industry are venue team had never put on a concert before, but we talked building the foundations for what could become tober 2020 has happened, and we are expecting them through it all and pulled together to make it happen. a multibillion dollar sector in the years to come. much of the same moving into 2022. One parThe show required proof a vaccineticular or astandout negative Theof public adoption is antest. increase Central to blockchain’s appeal is itsoftransparvaccine rate people in Fairbanks was very low, and the number of tests awareness for blockchain itself.” ency, allowing to track transactions at and predicts, 2022 we will every stage and to did see how genuinely in the market notmoney meetisthe demand, Pamplin so we set up a “Throughout free continue to see an uptake of digital wallets that shared between the various rights holders. testing site at the venue for 24 hours leading into the show. Sharing his belief that blockchain will contin- can hold NFTs and cryptocurrency. This will Seeing the band on stage for soundcheck was a major ue to become more prevalent in ticketing solu- enable the live events sector to use blockchain milestone my“The lifenews andiscareer, only tomore be topped bylife. theLive fans’ in everyday online performanctions, Mitskasin says, full of stories es canband become profitable for the creators about ruining the fan experience rock faces ticket whentouts finally seeing a world-class onmore stage in their using and NFTs,the and boys when the time is right, we have and revenue of events all black, around and our Dave town as themodel house went to brought industry. The more blockchain is deployed the some wonderful ideas on how we can team up the house down for well over three hours. The fans had been with venues and event organisers. more we can control this. touched by the rock andtothe band had too, notabout onlythe Metaverse! “We felt also it, have to talk “Blockchain enables thegods, industry create promising return butsuch also word tobut other sounds crazy, we dobands believe it will supplenew marketingtoprogrammes, as spreading NFT col- Itthe ment the live event lectibles, drive stronger and earned that thetogood peoplefan of engagement Alaska have more greatindustry rock &in years to come. We have some land in aImetaverse, and it would ongoing revenues. Duringto 2021, we saw incredroll, and they need come play for these amazing fans. was ible NFT success stories where NFT music was be silly of us to let you know all our plans for it, blessed to be in the room that night, as it was a reminder of how auctioned at very high prices; but these scenarios but we are keeping a close eye on the metaverse/ greatonly live music tois.a wealthy audience. Our event space and looking forward to sharing more were applicable vision is that NFTs becomePresents something available news with you throughout 2022.” Dan Steinberg | Emporium
42 40
iq-mag.net
For his part, SecuTix executive Ziche contends that many people will turn to blockchain technology to fulfil tasks that traditional ticketing providers have been unable to deliver. “Many in the event industry have had bad experiences with the legacy ticketing players,” states Ziche. “The trust in their ability to solve the transparency and fair exchange equation has been eroded. We are now seeing some large sports rights holders and music artists pushing for action to protect their true fans and allowing them to buy a ticket at a fair price thanks to blockchain. A perfect example of this is SECUTIX’s use of blockchain for Ed Sheeran’s 2022 tour in Europe to combat ticket fraud.” And Ziche tells IQ that while there are obstacles to overcome, the sector has been preparing itself for a full-scale assault, post-pandemic. “The building blocks have been coming to maturity in 2021 and solutions like our own TIXNGO is already embracing those new capabilities and applying them to ticketing. For example, leveraging blockchain smart contracts to regulate secondary market transactions, generate new revenue stream for organisations, and create a trusted resale experience for fans.” Indeed, GET Protocol’s Biggs concludes that the current wave of blockchain operations is The Carlson merely the start of a new commercial marketCenter in place that he insists will grow exponentially in Fairbanks, the yearshosted ahead. Alaska, the risk Foo“At Fighters inof coming across slightly biased, IAugust feel it is safe to say that we have only seen the 2021 first iterations in a lot of revolutionary blockchain-based applications,” says Biggs. “From our own NFT ticketing applications to the enormous potential of metaverse events, the drastic increase in people building of When Frank Turner walkedwithin on thethis stagecorner at the industry illustrates the fact that have Clapham Grand on 19 July. After 438we days of truly only seen thethink tip ofitthe iceberg.” silence. I don’t would be possible to explain all the emotions that went through my head in words. Mark Davyd | Music Venue Trust
CONTRIBUTORS
Kings of Convenience matinee show at Royal Festival Hall, 26 September: a warm Sunday afternoon on the South Bank; first of two shows. A large percentage of the crowd had travelled to London from around the UK and Europe. This was the band’s first major show in years, and it was sublime. Rob Challice | Paradigm I can only reply self-centredly as it was mostly a bleak year in terms of concerts (not other things). It was [early December] performing in Mexico City in the courtyard of the Vernacular Institute to 50 or soOLIVIER arty BIGGS types. thinkThousands I | GETI PROTOCOL of channelled all theSTATHIS fury MITSKAS that lingers inside me read | COMETOGETHER professionals following two years of JOSHabsurd PAMPLIN struggle. | BEAT IQ HIVE every day. Make Nick Hobbs | Charmenko LUCA ZICHE | SECUTIX sure you get the
whole picture… SUBSCRIBE HERE
