MeliMelĂ´ Neo-Bistro Business Plan GrĂŠgoire Beun gregoire.beun@swissgrapes.ch +55 11 99881 5080
Concept
Marketing
Finance
Concept
Our Identity Great food, great service, great design and…Fair prices !
¡ Neo-Bistro approach ¡ Gastronomic dishes but casual service ¡ Creative techniques & presentation but good portions ¡ Minimalistic architecture & design but cozy & welcoming
Gastronomy
Bistronomy Bistro
What is Bistronomy ? ¡ Gastronomy
¡ Bistro
¡ Creative dishes ¡ Short menu
¡ Casual service ¡ Friendly staff
¡ Modern techniques ¡ Selected ingredients
¡ Sober design ¡ Affordable
¡ Freshness
¡ Extended opening hours
¡ Curated wine list ¡ Top table wear
¡ Beers & Cocktails ¡ Finger food ¡ Shared portion
Bistronomy
USP ¡ First Bistronomic experience in Jardins ¡ Swiss Restaurateur ¡ Authentic and crafted dishes ¡ 100% Local ingredients ¡ Value for money ¡ Minimalistic architecture ¡ Private room & Events ¡ A global experience in 4 points
Gastronomy
Culture
Design
Hospitality
Key numbers ¡ Opening
July 2017
¡ Seats
40 Inside 08 Terrace 12 Private Room Total: 60
¡ Area
2 x 80m2 = 160 m2
¡ Average ticket lunch
R$ 60,00
¡ Average ticket dinner
R$ 135,00
¡ Investment
R$ 950,000.00
¡ Payback time
4 years
¡ Food cost
< 30% /food sales
¡ Beverage cost
< 25% /beverage sales
¡ Staff expenditure
< 25% /total sales
¡ Rent
< 05% /total sales
¡ Operational margin
> 45% /total sales
¡ EBITDA
> 30% /total sales
¡ Net Margin
>15% /total sales
Targeted ratio after 3 years of operation
Gastronomy ¡ Creative international cuisine ¡ Finger food served on wood boards ¡ Using both traditional and modern cooking method ¡ Vacuum, emulsion, syphon ¡ Curing, smoking, aging, wood firing & pickling
¡ Short < 20 dishes ¡ Cocktail bar ¡ Affordable wine list ¡ Based on fresh and local ingredients ¡ Monthly & Seasonal menu
The gastronomic foundation of MeliMelô is fresh and regional ingredients and the turn of the season, combining traditional methods of cooking and a modern understanding of food. A balance of authenticity and creativity.
Cold cuts board ¡ Mix of local cheese, cured meat and pickles ¡ Easy conservation ¡ Local Supplier ¡ Easy to share ¡ Stimulate drinking
Cost Sell Margin
R$ 15,00 R$ 45,00 65,00 %
Trout Rillette ¡ Locally produced near São Paulo ¡ Fresh & Light ¡ Easy to share ¡ Good conservation Cost Sell Margin
R$ 6,00 R$ 19,00 68,00 %
Salmon Gravlax & Fenel salad ¡ Fresh & Light ¡ Easy to share ¡ Traditional recipe ¡ Small and large portion Cost Sell Margin
R$ 7,00 R$ 28,00 75,00 %
Cromesqui with mushroom sauté ¡ Insired from swiss grastronomy ¡ Comfort food ¡ Easy to share ¡ Good conservation Cost Sell Margin
R$ 5,00 R$ 25,00 80,00 %
Wild Boar chicks stew ¡ Traditional dish twisted with wild boar and spices ¡ Easy to cook ¡ Good conservation ¡ Comfort food ¡ Gastronomic experience ¡ Local Supplier
Cost Sell Margin
R$ 13,00 R$ 50,00 74,00 %
Picadinho SAMPA ¡ Traditional swiss dish twisted the Brazilian way ¡ Easy to cook ¡ Good conservation ¡ Comfort food ¡ Local Supplier
Cost Sell Margin
R$ 12,00 R$ 48,00 75,00 %
Rolled fish with Carioca rice ¡ Poached rolled Haddock, ¡ Rice perfumed with ginger, lemon and coconut milk ¡ Fresh & Light ¡ Brazilian inspired food ¡ Low cost using seasonal fish
Cost Sell Margin
R$ 10,00 R$ 40,00 75,00 %
Poached peach with ice cream ¡ Easy to cook ¡ Good conservation ¡ Comfort food ¡ Gastronomic experience ¡ Local Supplier
Cost Sell Margin
R$ 5,00 R$ 18,00 72,00 %
Marinated red fruit & Ice Cream ¡ Red fruit marinated with lime, basil and white pepper ¡ Easy to cook ¡ Gastronomic experience ¡ Local Supplier Cost Sell Margin
R$ 5,00 R$ 18,00 72,00 %
Wine List ¡ Max 30 references ¡ Ordered by tasting profile ¡ House wine by the glass ¡ Affordable prices ¡ Expressive wines ¡ Organic & Bio only ¡ Large Brazilian wine selection ¡ All local suppliers Curating a wine list with expressive and authentic wines at an affordable price so that everybody can enjoy the pleasure of wine drinking. Additionally, we have set freedom to our creativity to offer a selection of inventive cocktails using local and crafted liquors with exquisite taste.
Cost Margin
< 45% > 55 %
Cocktails ¡ High quality cocktails list ¡ House Creations & Classics ¡ Crafted alcohols ¡ Top Mixologist
Cost Margin
Beers ¡ Draft ¡ 1 Major ¡ 2 Crafted ¡ Selection of bottled beers
< 25% > 75 %
100% Local suppliers ¡ Quick delivery ¡ Easy operations ¡ Community suppliers ¡ Ethic ¡ Partnerships
Hospitality ¡ At MeliMelô we believe that the origin of hospitality is authenticity. Letting our people being themselves and express their personality to offer a tailored made service. We aim to create a sweet balance between great professional service and easygoing vibe by selecting great individuals and offering them a constant training on service, gastronomy and wine. ¡ Waiter profile: ¡ 25-35 yo. ¡ Mixed team ¡ Casual Uniform
Architecture & Design We imagined a place with unpretentious and timeless design where rustic elements could be combined with modern objects allowing the space to communicate its gastronomical concept while people feel at home.
¡ Architect / Fabio Bruschini ¡ Specialized in Restaurants ¡ Aware of São Paulo gastronomic market ¡ > 15 projects ¡ Le Jazz, Cortes, TonTon, Manish, etc.
Layout
Design & Visual identity ¡ Designer / Pedro Paulino ¡ Specialize in graphic design ¡ Aware of local trends ¡ Ruaa, Extra, Estadão, etc.
The idea is to create an environment that feels like it’s been in existence for a long time and is timeless - but at the same time, it’s imperative that it’s cozy, that it makes you want to come back, it feels familiar. It feels powerful.
Marketing
Promotion channels ¡ Press ¡ Local press ¡ Specialized press ¡ Specialized blogs & website
¡ Website ¡ Key information ¡ Menu ¡ Online booking
¡ Regular posts on social media ¡ Pictures of dishes ¡ Pictures of suppliers/products
¡ Mapped on local guides ¡ Menu ¡ Pricing ¡ Concept ¡ Location
¡ Regional promotions ¡ Dois por um 2018
Rua Melo Alves 769 ¡ Rising street with two openings in recent years ¡ Le Jazz brasserie (2012) ¡ Adega Santiago (2016)
¡ Mix of residential and business ¡ Strong dinner destination ¡ High income neighborhood ¡ Gastronomic destination of São Paulo ¡ Partnership with Santos Park – Valet Service
Customer profile - lunch ¡ Age
30 to 50
¡ Social
individuals, group of colleagues
¡ Revenue
medium-high to high (> R$ 5000,00)
¡ Lunch ticket
“Vale Refeição” > R$ 30,00
¡ Occupation
services (real estate, design & art) ¡ Lopes headquarter (real-estate agency) ¡ Design district (Alameda Gabriel)
¡ Location
works and live in the neighborhood
¡ Lifestyle
yuppies & foodies
¡ Communication organic and using visuals in the street
Customer profile - dinner ¡ Age
30 to 60
¡ Social
couples, group of friends, events
¡ Revenue
medium-high to high (> R$ 8000,00)
¡ Occupation
services, art & design
¡ Location
jardins community and close by areas
¡ Lifestyle
yuppies, foodies, bohemian
¡ Communication highly connected, reading food blogs, lifestyle website and magazines, using apps to choose gastronomic venues, etc.
Direct competition ¡ Chou
¡ Cozinha 212
¡ Arturito
¡ Petí
¡ Esquina Mocotó
Indirect Competition ¡ Chef Rouge
¡ Le Jazz
¡ Ristorantino
¡ Chez Oscar
Chez Oscar
Food Trends in Brazil for 2020 Published by FIESP link ¡ 1. Sensoriality and Pleasure è Creative & Good looking dishes è Modern design & architecture
¡ 2. Wellbeing è Light dishes è Vegetarian options
¡ 3. Convenient and Practical è Extended opening hours è Casual atmosphere è Short menu
¡ 4. Reliable and Quality è Fresh products è Hand picked ingredients
¡ 5. Sustainability and Ethic è Local producers è Seasonal ingredients
What will reach Brazilian table ? by Michelle Achkar link ¡ Back to origin ¡ Picking local products (from food to table wear) is a very strong trend days Karina Motta, co-owner of Grupo Chez
¡ Home made ¡ In the middle of such a large selection of “ready to cook” products, coming with a “home made” label is a very powerful action says Karina Motta
¡ Julienne or brunoise? Any of them ! ¡ With the recent popularisation of “gourmet” cuisine, fency preparations such as Julienn ou Brunnoise have been widely used. But get over it ! The trends is now to serve entire ingredients so the cutting is part of the dinning ritual says Karin Motta
¡ Informal is great ! ¡ Designer Antonia Mendes from Caza Narciso says that hospitality is becoming every time more casual. From table wear to service and architecture, good manners and rules are to be broken.
¡ Organic wines ¡ After the trend of organic food, it is now time to apply ethic to beverage. Organic and biodynamic wines are now a strong trend amongs wine lovers and specialists but soon these labels will appear on supermarket says sommelier Rosana Ferrera from Enotec O Melhor Vinho do Mundo
Macro Environnement ¡ Recovery of the economy scheduled for 2017 (IMF 2016) According to the IMF, the Brazilian economy should begin to recover gradually in the second half of this year (2016) following the approval of the austerity reforms, but is still expected to shrink 3.3% in 2016. The projection for 2017 is 0.5% growth.
¡ Stable currency (Scotiabank 2016)
¡ Consumer confidence rising (OECD 2016)
SWOT
Modern Design Casual Atmosphere Creative Dishes Fair Prices Dinner destination Foreign owner
Change in dining habits New vibe of gastronomy Recovering economy
Low prices High prices of ingredients Slow lunch Competitive market
Lower TO Slow economy Competitive market
Finance
Investment ¡ Total investment
R$ 950,000.00
¡ Including free cash
R$ 150,000.00
Group of cost
Value
Project development Structural expenses Renovation Start-up Kitchen hard-wear Bar & service hard-wear Front house hard-waer
121 000,00 R$ 48 020,00 R$ 370 000,00 R$ 150 000,00 R$ 130 000,00 R$ 67 250,00 R$ 61 345,00 R$
Total
947 615,00 R$
Project development Structural expenses Renova5on Start-up Kitchen hard-wear Bar & service hard-wear Front house hard-waer
Sales N0-4 ¡ Constant inflation 5% (IMF 2016) ¡ Based on competition and local market ¡ Organic growth
Inflation 2016-2024 (IMF) Growth Lunch Growth Dinner
N1 N2 N3 N4 5,00% 5,00% 5,00% 5,00% 10,00% 5,00% 5,00% 20,00% 15,00% 10,00%
Lunch
N0
N1
N2
N3
N4
Occupation # lunches Averge spending Food Averge spending Beverage Averge spending Total Sales Food Sales Beverage Total
23% 2093 45 R$ 15 R$ 60 R$ 94 163 R$ 31 388 R$ 125 550 R$
38% 6750 47 R$ 16 R$ 63 R$ 318 938 R$ 106 313 R$ 425 250 R$
41% 7425 50 R$ 17 R$ 66 R$ 368 373 R$ 122 791 R$ 491 164 R$
43% 7796 52 R$ 17 R$ 69 R$ 406 131 R$ 135 377 R$ 541 508 R$
45% 8186 55 R$ 18 R$ 73 R$ 447 759 R$ 149 253 R$ 597 013 R$
Dinner
N0
N1
N2
N3
N4
Occupation # diner Averge spending Food Averge spending Beverage Averge spending Total Sales Food Sales Beverage Total
28% 2478 80 R$ 55 R$ 135 R$ 198 200 R$ 136 263 R$ 334 463 R$
46% 8280 84 R$ 58 R$ 142 R$ 695 520 R$ 478 170 R$ 1 173 690 R$
55% 9936 88 R$ 61 R$ 149 R$ 876 355 R$ 602 494 R$ 1 478 849 R$
63% 11426 93 R$ 64 R$ 156 R$ 1 058 199 R$ 727 512 R$ 1 785 711 R$
70% 12569 97 R$ 67 R$ 164 R$ 1 222 220 R$ 840 276 R$ 2 062 496 R$
Total Food Total Bevarage Grand Total
292 363 R$ 1 014 458 R$ 1 244 728 R$ 1 464 330 R$ 1 669 979 R$ 167 650 R$ 584 483 R$ 725 285 R$ 862 889 R$ 989 529 R$ 460 013 R$ 1 598 940 R$ 1 970 013 R$ 2 327 219 R$ 2 659 508 R$
Income Statement
Inflation 2016-2024 (IMF) Growth Lunch Growth Dinner
N1 N2 N3 N4 5,00% 5,00% 5,00% 5,00% 10,00% 5,00% 5,00% 20,00% 15,00% 10,00%
2017
2018
2019
2020
2021
Food & Beverages Sales 460 012,50 R$ 129 621,25 R$ F&B expenses
1 598 940,00 R$
1 970 013,15 R$
2 327 218,68 R$
2 659 508,41 R$
450 457,88 R$
582 476,67 R$
687 772,23 R$
785 794,86 R$
Staff expenses
214 750,00 R$
540 000,00 R$
567 000,00 R$
595 350,00 R$
625 117,50 R$
Prime Cost
344 371,25 R$
990 457,88 R$
1 149 476,67 R$
1 283 122,23 R$
1 410 912,36 R$
Operational result
115 641,25 R$
608 482,13 R$
820 536,48 R$
1 044 096,46 R$
1 248 596,04 R$
Operational expenses
114 600,38 R$
242 100,00 R$
254 205,00 R$
266 915,25 R$
280 261,01 R$
Structural expenses
25 500,00 R$
54 000,00 R$
56 700,00 R$
59 535,00 R$
62 511,75 R$
Administrative expeses
46 500,00 R$
98 000,00 R$
98 000,00 R$
98 000,00 R$
98 000,00 R$
- 70 959,13 R$
214 382,13 R$
411 631,48 R$
619 646,21 R$
807 823,28 R$
R$
40 000,00 R$
40 000,00 R$
40 000,00 R$
40 000,00 R$
- 70 959,13 R$
174 382,13 R$
371 631,48 R$
579 646,21 R$
767 823,28 R$
-
-
-
-
EBITDA Amortisation EBIT Interest EBT Simples Nacional Net Income
-
R$
R$
R$
R$
R$
- 70 959,13 R$
174 382,13 R$
371 631,48 R$
579 646,21 R$
767 823,28 R$
23 000,63 R$
159 894,00 R$
197 001,32 R$
232 721,87 R$
265 950,84 R$
- 93 959,75 R$
14 488,13 R$
174 630,16 R$
346 924,34 R$
501 872,44 R$
Future Opportunities… ¡ Internal development ¡ Breakfast & Brunches ¡ Open more restaurants in São Paulo or Brazil ¡ Events ¡ Catering
¡ External development ¡ Create catering company and events ¡ Creating a sub-urban restaurant with a farm to table concept ¡ Open different sales point as bar, shop, butchery, etc. ¡ Create our own beer or house wine ¡ Create a magazine for foodies
GrĂŠgoire Beun gregoire.beun@swissgrapes.ch +55 11 99881 5080
Appendix
Concept
Statement ¡ Purpose ¡ We Cook, Shake & Serve to make the world more happy. One guest at a time !
¡ Mission ¡ We glorify local ingredients with traditional and innovative techniques to entertain and educate the local community about gastronomy.
¡ Vision ¡ We aim to become o point of reference in our community for every people seeking for a gastronomic experience.
¡ Values ¡ We want to emancipate both gastronomy and its people by offering inspiring food, great working conditions and a welcoming place for our community of clients.
Manifesto ¡ MeliMelô wants to be a modern version of the Bistro by offering high quality dishes and great service in a casual, relax and unpretentious style. The result is a leaving place with a minimalistic decoration, local ingredients prepared on a simple and creative way with a curated and affordable wine list.
Naming ¡ Characteristic
¡ Attribute
¡ Descriptive ¡ Evocative
¡ Casual ¡ Authentic
¡ Short ¡ Simple pronunciation
¡ Timeless ¡ Minimalistic
¡ Memorable
¡ International
MELI-MELO Neo-Bistrô & Bar
Dinner & weekend menu Cold cuts board 5 items
Cold & Warm Starters 6 items
Main course 6 items
Dessert 4 items
Tasting Menu 5 dishes
Executive menu ¡ Starter + Main / Main + Dessert
è R$ 39,00
¡ Executive Menu 3 dished
è R$ 45,00
¡ Attractive prices to adapt to lunch market Cold cuts board 5 items
Cold & Warm Starters 2 items
Main course Tuesday Pork Wednesday Poultry Thursday Fish Friday Beef
Dessert 2 items
Recipes – Technical data Bochecha de javali Categoria
Principal
Porções Tempo de preparação Tempo de realisação Validade
7 20 min 3 horas 4 dias
Ingrediente
#
Ingredientes Peso Kg R$/Kg
Custo receita Custo Unitario Preço venda Margem
63,72 9,10 40,00 30,90 Preparação
Custo
Assar as bochechas com manteiga e colcoar do lado
1 Bochecha Javali
1,20 46,60 R$ 55,92 R$
Jogar todos os legulmes na panela e cozinhar para 10 minutos
2 2 cebolas
0,40 2,00 R$ 0,80 R$
Adiciona a metado do caldo e cozihar para mais 1o minutos
3 6 cenouras
0,30 1,50 R$ 0,45 R$
Adicionar a carne, o caldo e a especiaria
4 4 alhos picado
0,10 5,00 R$ 0,50 R$
Deixar cuzinhar 2-3 horas até tudo fica maçio
5 5 folhas de laurier
0,05 10,00 R$ 0,50 R$
Adicionar agua para ter consitencia liquida
6 2 pedacos de canela de 4 cm
0,10 3,00 R$ 0,30 R$
7 100ml de viagre balsamico
0,05 15,00 R$ 0,75 R$
8 1cc de semente de herva doce
0,05 4,00 R$ 0,20 R$
9 1l de caldo de javali
1,00 3,50 R$ 3,50 R$
10 3 cs de concentrado de tomate
0,10 3,00 R$ 0,30 R$
11 1 brancha salasão
0,05 10,00 R$ 0,50 R$
12
-
R$
13
-
R$
14
-
R$
15
-
R$
FOTO Anotações: Funciona cm carne de coreiro e porco Cuidado com a quantidade de tempero 1,2 kg de carne serve 7 porçao generosa e 8 menor Pode adicionar pimenta biquinho pela cor a acides
R$ R$ R$ R$
Opening team GM
2x Consultants
1x Ex. Chef
3x Waiters
3x Chefs
2x Runners
2x Interns
4x Extras
2x Supports
1x Bartender
1x Extra
Operating hours ¡ Extended opening hours ¡ Drinks and cold food on platter available non-stop ¡ Bar & cold food ¡ Closed on Monday ¡ 12h00 to 01h00 from Tuesday to Saturday ¡ 12h00 to 01h00 from Friday to Saturday ¡ 12h00 to 17h00 on Sunday ¡ Close Sunday night ¡ Kitchen Opening ¡ Closed on Monday ¡ 12h00 to 15h00 from Tuesday to Friday ¡ 12h00 to 16h00 on Saturday & Sunday ¡ 19h00 to 01h00 from Friday & Saturday ¡ Closed Sunday night
Culture We believe that gastronomy is a cultural expression which affects our lifestyle on a deep way. Nowadays more than ever, people identify themselves with their alimentation c hoices and beha viors. After exploring many gastronomical concepts, people want to come back to a comfortable and authentic food using local ingredients. This is why we are using back some old techniques such as smoking, curing, cheese making, wood firing and pickling. These techniques and their related products are part of our culture and have to be kept alive and promoted. Brazilian gastronomic scene has tremendously evolved during the years and today many local producers are doing a wonderful job, crafting cured meat, cheese, bread, wine and beer. Our daily job at XXX is to emancipate these products, to make them accessible and fun.
Marketing
Direct competition chou ¡ ID ¡ Style:
Cosmopolitan cuisine
¡ Location:
Pinheiros – Rua Mateus Grau
¡ Capacity:
50
¡ Schedule:
Tuesday – Thursday Dinner 20h00 – 23h45 Friday – Saturday Dinner 19h00 – 00h30
¡ Menu ¡ Apetizers
15
R$ 18,00 – 37,00
¡ Entradas
0
¡ Princiapal
12
R$ 43,00 – 92,00
¡ Guarniçoes
06
R$ 13,00 – 18,00
¡ Sobremesa
07
R$ 09,00 – 28,00
¡ Beer
04
R$ 12,00 – 25,00
¡ Cocktails
26
R$ 21,00 – 39,00
¡ Wine by the glass
07
R$ 26,00 – 39,00 (250ml)
¡ Wine
47
R$ 80,00 – 410,00
¡ Analysis ¡ Their Strenght ¡ Food on the grill ¡ Talented Chef ¡ Great cocktail selection and home made soft drinks ¡ Bohemian vibe ¡ Crafted food ¡ Our advantaage ¡ More accessible prices ¡ Cosmopolitan and modern design ¡ Additional complexity in the dishes ¡ Consensual dishes and offer – less cerebral
Direct competition arturito ¡ ID ¡ Style:
Cosmopolitan cuisine
¡ Location:
Pinheiros – Rua Artur Azevedo
¡ Capacity: ¡ Schedule:
Tuesday – Friday 12h00 to 15h00 / Dinner 19h00 – 23h30 Saturday Lunch 12h30 to 16h00 / Dinner 19h00 – 23h30 Sunday Lunch 12h30 to 16h00 / Dinner Close Monday Lunch Close / Dinner 19h00 – 23h30
¡ Menu ¡ Apetizers
5
R$ 12,00 – 39,00
¡ Entradas
8
R$ 12,00 – 64,00
¡ Princiapal
8
R$ 36,00 – 86,00
¡ Sobremesa
5
R$ 22,00 – 26,00
¡ Beer
04
R$ 19,00
¡ Cocktails
09
R$ 25,00 – 35,00
¡ Wine by the glass
04
R$ 25,00 – 29,00
¡ Wine
25
R$ 100,00 – 290,00
¡ Analysis ¡ Their Strenght ¡ Food on the grill ¡ Talented Chef ¡ Crefted food ¡ Short and clear menu focus on quality ¡ Organic products ¡ Our advantaage ¡ More accessible prices ¡ Consensual dishes and offer – less cerebral ¡ Casual and festive atmosphere
Direct competition cozinha 212 ¡ ID ¡ Style:
Cosmopolitan/Mediteranean cuisine
¡ Location:
Pinheiros – Rua dos Pinheiros
¡ Capacity:
>40
¡ Schedule:
Tuesday – Thursday Dinner 20h00 – 23h45 Friday – Saturday Dinner 19h00 – 00h30
¡ Menu ¡ Apetizers
14
¡ Entradas
0
¡ Princiapal
09
R$ 32,00 – 45,00
¡ Acompanhamento
06
R$ 12,00 – 14,00
¡ Sobremesa
03
R$ 22,00 – 26,00
¡ Analysis ¡ Their Strenght ¡ Live fire grill ¡ Boehmian design ¡ Location (Rua dos Pinheiros) ¡ Talented mixologist ¡ Our advantaage ¡ More accessible prices ¡ Cosmopolitan and modern design ¡ More creative dishes ¡ Refined wine list
R$ 24,00 – 36,00
Direct competition Petí gastronomia ¡ ID ¡ Style:
Cosmopolitan cuisine
¡ Location:
Perdizes – Rua Cotoxó
¡ Capacity:
>30
¡ Schedule:
Monday – Friday 12h00 – 15h00
¡ Menu ¡ 2 pratos
R$ 39,50
¡ 3 pratos
R$ 43,50
¡ Apetizers
00
¡ Entradas
03
¡ Princiapal
03
¡ Sobremesa
02
¡ Wine
08
¡ Analysis ¡ Their Strengths ¡ Talented Chef ¡ Strong concept ¡ Criative dishes ¡ Great value for money ¡ Our advantages ¡ More festive / less gastronomic ¡ More comfortable food ¡ Refined wine list ¡ Cocktail bar ¡ Location
R$ 85,00 – 110,00
Direct competition Esquina mocotó ¡ ID ¡ Style: ¡ Location:
Modern Brazilian Gastronomy Zona Norte
¡ Capacity:
>60
¡ Schedule:
Tuesday – Friday 12h00 to 15h00 / Dinner 19h30 – 23h00 Saturday Lunch 12h00 to 17h00 / Dinner 19h30 – 23h00 Sunday Lunch 12h00 to 17h00 / Dinner Close
¡ Menu ¡ Apetizers ¡ Entradas
13 0
R$ 17,00 – 55,00
¡ Princiapal
15
R$ 30,00 – 120,00
¡ Sobremesa ¡ Beer
11 8
R$ 08,00 – 19,00 R$ 11,00 – 45,00
¡ Cocktails ¡ Wine by the glass
15 05
R$ 15,00 – 27,00 R$ 15,00 – 19,00
¡ Wine
25
R$ 70,00 – 180,00
¡ Analysis ¡ Their Strenght ¡ High-end brazilian eatery ¡ Talented Chef with reputation ¡ Concise wine list with low margin ¡ Affordable prices ¡ Cummunitary table ¡ Using traditional products and recepies from Brazil with a modern twist ¡ Brazilian type of bitronomy ¡ Our advantaage ¡ Cosmopolitan and modern design ¡ Extended wine list for discoveries ¡ International vibe with fresher and lighter dishes ¡ Central location
Undirect competition Chef Rouge ¡ ID ¡ Style:
Traditional Parisian Bistro
¡ Location:
Bela Cintra 2238
¡ Capacity:
> 70
¡ Schedule:
Lunch 12h00 to 16h00 / Dinner 19h00 – 00h00 / closed Monday
¡ Menu ¡ Apetizers
0
¡ Entradas
14
R$ 39,00 – 96,00
¡ Princiapal
26
R$ 64,00 – 130,00
¡ Sobremesa ¡ Cocktails ¡ Wine
¡ Analysis ¡ Their Strenght ¡ “Gourmet Bistro” Upscale traditional french food ¡ Talented Chef ¡ Group area ¡ Wine list focus on frensh wien ¡ Partnership with Mistral & Moet-Chandon ¡ Our advantaage ¡ More accessible prices ¡ Menu based on local ingredients and seasons ¡ Cosmopolitan and modern design ¡ Room for more creativity in the dishes ¡ Casual atmosphere
Undirect competition Le Jazz - Brasserie ¡ ID ¡ Style:
Traditional Parisian Bistro
¡ Location:
Bela Cintra 2238
¡ Capacity:
> 70
¡ Schedule:
Lunch 12h00 to 16h00 / Dinner 19h00 – 00h00 / closed Monday
¡ Menu ¡ Apetizers
5
R$ 35,50 – 55,00
¡ Entradas
11
R$ 21,00 – 45,50
¡ Princiapal
12
R$ 38,00 – 63,50
¡ Sobremesa
09
R$ 14,50 – 20,00
¡ Cocktails ¡ Wine
¡ Analysis ¡ Their Strenght ¡ “Gourmet Bistro” Upscale traditional french food ¡ Talented Chef ¡ Group area ¡ Our advantaage ¡ More accessible prices ¡ Menu based on local ingredients and seasons ¡ Cosmopolitan and modern design ¡ Room for more creativity in the dishes ¡ Casual atmosphere
Undirect competition Ristorantino ¡ ID ¡ Style:
Traditional Italian
¡ Location:
Melo Alves 674
¡ Capacity:
> 80
¡ Schedule:
Week days Lunch 12h00 to 15h00 / Dinner 19h00 – 00h00 Saturday Lunch 12h00 to 17h00 / Dinner 19h00 – 01h00 Sunday Lunch 12h00 to 17h00 / Dinner Close
¡ Menu ¡ Executivo
3 dishes
R$ 85,00
¡ Apetizers
0
¡ Entradas
11
R$ 39,00 – 96,00
¡ Princiapal
33
R$ 64,00 – 130,00
¡ Sobremesa
7
¡ Cocktails
?
¡ Wine by the glass
7
¡ Wine references
106
¡ Analysis ¡ Their Strenght ¡ Upscale italian food ¡ Talented Chef ¡ Use organic and imported products from Italy ¡ Our advantaage ¡ More accessible prices ¡ Cosmopolitan and modern design ¡ Room for more creativity in the dishes ¡ Casual atmosphere
Undirect competition
Chez Oscar
Chez Oscar ¡ ID ¡ Style:
Cosmopolitan
¡ Location:
Jardim – Oscar Freire
¡ Capacity:
200
¡ Schedule:
Week days Lunch 12h00 to 16h00 / Dinner 19h30 – 01h00 Saturday Lunch 12h00 - 01h00 Sunday Lunch 12h00 – 22h00
¡ Menu ¡ Apetizers
0
¡ Entradas
00
¡ Princiapal ¡ Sobremesa ¡ Cocktails ¡ Wine by the glass ¡ Wine references
¡ Analysis ¡ Their Strenght ¡ Upscale italian food ¡ Talented Chef ¡ Use organic and imported products from Italy ¡ Our advantaage ¡ More accessible prices ¡ Cosmopolitan and modern design ¡ Room for more creativity in the dishes ¡ Casual atmosphere
3. Financial Data ¡ Investment ¡ Average ticket ¡ Sales ¡ P&L ¡ Income Statement ¡ Balance forecast ¡ Cash flow statement ¡ WC, WCR, FCF ¡ Funding ¡ Future opportunites
Finance
Opening team expenses ¡ 2 shifts ¡ 20 members ¡ Extras for peak period #
Position
Shift
Total
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 19 20
Pro Labore Chef Cozinheiro Estagiário Garçom Diarista Diarista Cozinheiro Cozinheiro Ajudante Copeiro Estagiário Garçom Garçom Barman Diarista Diarista Chef Garçom
Day Day Lunch Lunch Lunch Lunch Lunch Dinner Dinner Dinner Dinner Dinner Dinner Dinner Dinner Dinner Dinner Day Day
3 000 5 535 2 860 935 2 147 1 200 1 200 2 860 2 860 1 968 1 968 935 2 147 2 147 3 217 1 200 1 200 2 500 2 500
20 Total
Salario R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$
Impostos
13eiro / 12
Vale transporte
3 000 1 500 750 1 100
R$ 2 100 R$ 250 R$ 185 R$ R$ 1 050 R$ 125 R$ 185 R$ R$ 185 R$ R$ 770 R$ 92 R$ 185 R$
1 500 1 500 1 000 1 000 750 1 100 1 100 1 700
R$ R$ R$ R$ R$ R$ R$ R$
1 050 1 050 700 700
R$ R$ R$ R$
125 125 83 83
R$ R$ R$ R$
185 185 185 185 185 770 R$ 92 R$ 185 770 R$ 92 R$ 185 1 190 R$ 142 R$ 185
R$ R$ R$ R$ R$ R$ R$ R$
Swiss partner Swiss partner
42 378,33 R$ 16 000,00 R$ 10 150,00 R$ 1 208,33 R$ 2 220,00 R$
Average Ticket ¡ Lunch
R$ 50,00
¡ Adapted to local market ¡ Attract wide range of customers
¡ Dinner
R$120,00
¡ Higher price of dishes ¡ Larger part of beverages
Menu 3 items Soft Drink Coffee/Tea Total Profile $
Dinner
Total Profile $$
Main course Soft Drink Main course Dessert Beverage
Total Profile $$$
Total
$ 45,00 $ 6,00 $ 51,00 $ 45,00 $ 18,00 $ 50,00 $ 113,00
Starter Main course Dessert Beverage
$ 25,00 $ 55,00 $ 18,00 $ 80,00 $ 178,00
60% 40%
Total
$ 39,00 $ 6,00 $ 45,00 $ 45,00 $ 6,00 $ 5,00 $ 56,00
49,40 R$ 40%
15%
60%
Executive
Menu 2 items Soft Drink
93,68 R$
55% $ 123,20
30%
Profit & Loss N0 Sales Food Sales Beverage sales Total
Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 47 550,00 R$ 68 150,00 R$ 92 050,00 R$ 96 000,00 R$ 101 250,00 R$ 101 250,00 R$ 26 675,00 R$ 38 000,00 R$ 50 800,00 R$ 53 250,00 R$ 57 000,00 R$ 57 000,00 R$ 74 225,00 R$ 106 150,00 R$ 142 850,00 R$ 149 250,00 R$ 158 250,00 R$ 158 250,00 R$
Operational costs Food Beverage HR Prime Cost Operational result
14 265,00 10 670,00 40 000,00 64 935,00 9 290,00
R$ R$ R$ R$ R$
20 445,00 15 200,00 40 000,00 75 645,00 30 505,00
R$ R$ R$ R$ R$
27 615,00 20 320,00 45 000,00 92 935,00 49 915,00
R$ R$ R$ R$ R$
28 800,00 21 300,00 45 000,00 95 100,00 54 150,00
R$ R$ R$ R$ R$
30 375,00 22 800,00 50 000,00 103 175,00 55 075,00
R$ R$ R$ R$ R$
30 375,00 22 800,00 50 000,00 103 175,00 55 075,00
R$ R$ R$ R$ R$
R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$
9 000,00 600,00 2 500,00 100,00 150,00 150,00 3 000,00 1 000,00 500,00 530,75 300,00 2 653,75 250,00 20 734,50
R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$
9 000,00 600,00 2 500,00 100,00 150,00 150,00 3 000,00 1 000,00 500,00 714,25 300,00 3 571,25 250,00 21 835,50
R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$
9 000,00 600,00 2 500,00 100,00 150,00 150,00 3 000,00 1 000,00 500,00 746,25 300,00 3 731,25 250,00 22 027,50
R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$
9 000,00 600,00 2 500,00 100,00 150,00 150,00 3 000,00 1 000,00 500,00 791,25 300,00 3 956,25 250,00 22 297,50
R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$
9 000,00 600,00 2 500,00 100,00 150,00 150,00 3 000,00 1 000,00 500,00 791,25 300,00 3 956,25 250,00 22 297,50
R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$
1 500,00 R$ 1 200,00 R$ 800,00 R$ 250,00 R$ 500,00 R$ 250,00 R$ 4 250,00 R$
1 500,00 1 200,00 800,00 250,00 500,00 250,00 4 250,00
R$ R$ R$ R$ R$ R$ R$
1 500,00 1 200,00 800,00 250,00 500,00 250,00 4 250,00
R$ R$ R$ R$ R$ R$ R$
1 500,00 1 200,00 800,00 250,00 500,00 250,00 4 250,00
R$ R$ R$ R$ R$ R$ R$
1 500,00 1 200,00 800,00 250,00 500,00 250,00 4 250,00
R$ R$ R$ R$ R$ R$ R$
1 500,00 1 200,00 800,00 250,00 500,00 250,00 4 250,00
R$ R$ R$ R$ R$ R$ R$
250,00 R$ 450,00 R$ 2 500,00 R$ 3 000,00 R$ 6 200,00 R$ 30 226,75 R$ (20 936,75) R$ - R$ (20 936,75) R$ - R$ (20 936,75) R$ 3 711,25 R$ (24 648,00) R$
250,00 R$ 450,00 R$ 2 500,00 R$ 3 000,00 R$ 6 200,00 R$ 31 184,50 R$ (679,50) R$ - R$ (679,50) R$ - R$ (679,50) R$ 5 307,50 R$ (5 987,00) R$
250,00 450,00 2 500,00 3 000,00 6 200,00 32 285,50 17 629,50 17 629,50 17 629,50 7 142,50 10 487,00
R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$
250,00 450,00 2 500,00 3 000,00 6 200,00 32 477,50 21 672,50 21 672,50 21 672,50 7 462,50 14 210,00
R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$
250,00 450,00 2 500,00 3 000,00 6 200,00 32 747,50 22 327,50 22 327,50 22 327,50 7 912,50 14 415,00
R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$
250,00 450,00 2 500,00 3 000,00 6 200,00 32 747,50 22 327,50 22 327,50 22 327,50 7 912,50 14 415,00
R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$ R$
Operational expenses Rent IPTU Staff food Phone Mobile Internet Electricity Water Gas Amenites CC machines CC Taxes POS Total
9 000,00 600,00 2 500,00 100,00 150,00 150,00 3 000,00 1 000,00 500,00 371,13 300,00 1 855,63 250,00 19 776,75
Structural expenses Kitchen Service Cleaning Fumigation Brokage Renovation Total
Admin. Expenses Office Insurance Marketing Accountent Total Operational charges EBITDA Amortisation EBIT Interest EBT Simples Nacional E
Statement of Cash flow ¡ Detailed monthly ¡ Opening year Amortisation Net income Internaly generated fund IGF Accrued income Stocks Account payable Liability Dividend Taxes Operational generated fund Operational cash flow Investment Total investment Available cash after investment Final cashflow Long term loan Loan refund Emisson/refund of stock Dividend Cash generated or used for financial activities Cashflow Final cashflow
Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 - R$ - R$ - R$ - R$ - R$ - R$ (24 648) R$ (5 987) R$ 10 487 R$ 14 210 R$ 14 415 R$ 14 415 R$ (24 648) R$ (74 225) R$ 19 600 R$ 37 113 R$ 15 113 R$ - R$ 3 711 R$
(5 987) R$ (106 150) R$ 24 245 R$ 53 075 R$ 15 592 R$ - R$ 5 308 R$
10 487 R$ (142 850) R$ 32 695 R$ 71 425 R$ 16 143 R$ - R$ 7 143 R$
14 210 R$ (149 250) R$ 34 125 R$ 74 625 R$ 16 239 R$ - R$ 7 463 R$
14 415 R$ (158 250) R$ 36 075 R$ 79 125 R$ 16 374 R$ - R$ 7 913 R$
14 415 R$ (158 250) R$ 36 075 R$ 79 125 R$ 16 374 R$ - R$ 7 913 R$
1 312 R$ (23 336) R$ - R$ - R$
(7 930) R$ (13 917) R$ - R$ - R$
(15 445) R$ (4 958) R$ - R$ - R$
(16 799) R$ (2 589) R$ - R$ - R$
(18 764) R$ (4 349) R$ - R$ - R$
(18 764) R$ (4 349) R$ - R$ - R$
(23 336) R$ (23 336) R$ - R$ - R$
(13 917) R$ (37 253) R$ - R$ - R$
(4 958) R$ (42 211) R$ - R$ - R$
(2 589) R$ (44 800) R$ - R$ - R$
(4 349) R$ (49 148) R$ - R$ - R$
(4 349) R$ (53 497) R$ - R$ - R$
- R$ - R$ - R$ - R$ - R$ - R$ - R$ - R$ - R$ - R$ - R$ - R$ - R$ - R$ - R$ - R$ - R$ - R$ (23 336) R$ (13 917) R$ (4 958) R$ (2 589) R$ (4 349) R$ (4 349) R$ (23 336) R$ (37 253) R$ (42 211) R$ (44 800) R$ (49 148) R$ (53 497) R$
Balance Forecast Assets Cash Receivable Stock Current Asset Equipment Fixed Asset Total Assets
Initial situation 850 000 R$ - R$ - R$ 850 000 R$ - R$ - R$ 850 000 R$
2017 44 620 R$ 64 847 R$ 10 889 R$ 120 356 R$ 775 000 R$ 775 000 R$ 895 356 R$
2018 12 879 R$ 171 535 R$ 28 847 R$ 213 261 R$ 736 250 R$ 736 250 R$ 949 511 R$
2019 213 425 R$ 211 707 R$ 37 421 R$ 462 554 R$ 697 500 R$ 697 500 R$ 1 160 054 R$
2020 617 701 R$ 250 524 R$ 44 327 R$ 912 552 R$ 658 750 R$ 658 750 R$ 1 571 302 R$
2021 1 206 101 R$ 286 537 R$ 50 724 R$ 1 543 363 R$ 620 000 R$ 620 000 R$ 2 163 363 R$
Liability Initial situation F&B Supplier - R$ Operational expenses - R$ Maintenance expenses - R$ Administrative expenses - R$ Social Expenses - R$ Dividend to pay - R$ Taxes - R$ Long term debt - R$ Total external fund - R$ Capital stock 850 000 R$ Reserve - R$ Reported income - R$ Total equity 850 000 R$ Passifs totaux 850 000 R$
2017 10 889 R$ 5 300 R$ 1 048 R$ 1 529 R$ 3 699 R$ - R$ - R$ - R$ 22 464 R$ 850 000 R$ - R$ 22 892 R$ 872 892 R$ 895 356 R$
2018 28 847 R$ 10 996 R$ 2 219 R$ 3 058 R$ 9 863 R$ - R$ - R$ - R$ 54 983 R$ 850 000 R$ - R$ 44 528 R$ 894 528 R$ 949 511 R$
2019 37 421 R$ 11 546 R$ 2 330 R$ 3 058 R$ 10 356 R$ - R$ - R$ - R$ 64 711 R$ 850 000 R$ - R$ 245 343 R$ 1 095 343 R$ 1 160 054 R$
2020 44 327 R$ 12 123 R$ 2 447 R$ 3 058 R$ 10 874 R$ - R$ - R$ - R$ 72 828 R$ 850 000 R$ - R$ 648 474 R$ 1 498 474 R$ 1 571 302 R$
2021 50 724 R$ 12 729 R$ 2 569 R$ 3 058 R$ 11 418 R$ - R$ - R$ - R$ 80 498 R$ 850 000 R$ - R$ 1 232 865 R$ 2 082 865 R$ 2 163 363 R$
Cash flow Statement Net Income Amortisation Internaly generated fund IGF Accrued income Stocks Account payable Operational expenses Maintenance expenses Administrative expenses Staff expenses Dividend payabel Taxes Operational generated fund Operational Cashflow Investment Available cash after investment Long term loan Loan refund Emisson/refund of stock Dividend Cash generated or used for financial activities Cashflow Final Cashflow
2017
2018
2019
2020
2021
22 892 R$ - R$
21 636 R$ 38 750 R$
200 815 R$ 38 750 R$
403 131 R$ 38 750 R$
584 391 R$ 38 750 R$
22 892 R$ 60 386 R$ 239 565 R$ 441 881 R$ 623 141 R$ - 64 847 R$ - 106 687 R$ - 40 173 R$ - 38 817 R$ - 36 013 R$ - 10 889 R$ - 17 958 R$ - 8 574 R$ - 6 906 R$ - 6 397 R$ 10 889 R$ 17 958 R$ 8 574 R$ 6 906 R$ 6 397 R$ 5 300 R$ 5 696 R$ 550 R$ 577 R$ 606 R$ 1 048 R$ 1 171 R$ 111 R$ 117 R$ 122 R$ 1 529 R$ 1 529 R$ - R$ - R$ - R$ 3 699 R$ 6 164 R$ 493 R$ 518 R$ 544 R$ - R$ - R$ - R$ - R$ - R$ - R$ - R$ - R$ - R$ - R$ - 53 272 R$ - 92 127 R$ - 39 019 R$ - 37 605 R$ - 34 741 R$ - 30 380 R$ - 31 741 R$ 200 546 R$ 404 276 R$ 588 400 R$ - 775 000 R$ - R$ - R$ - R$ - R$ - 805 380 R$ - 31 741 R$ - R$ - R$ - R$ - R$ - R$ - R$ - R$ - R$
200 546 R$ - R$ - R$ - R$ - R$
404 276 R$ - R$ - R$ - R$ - R$
588 400 R$ - R$ - R$ - R$ - R$
- R$ - R$ - R$ - R$ - R$ - 805 380 R$ - 31 741 R$ 200 546 R$ 404 276 R$ 588 400 R$ 44 620 R$
12 879 R$
213 425 R$
617 701 R$
1 206 101 R$
WC, WCR, FCF Working capital Long term loan Capital stock Cash reserve Accumulated profit Short term assets Equipment Permanent assets Working capital Variation of working capital
Initial situation
2017
2018
2019
2020
2021
$ $ 850 000 $ $ $ 850 000 $ $ $ 850 000
$ $ 850 000 $ $ 22 892 $ 872 892 $ 775 000 $ 775 000 $ 97 892 $ -752 108
$ $ 850 000 $ $ 44 528 $ 894 528 $ 736 250 $ 736 250 $ 158 278 $ 60 386
$ $ 850 000 $ $ 245 343 $ 1 095 343 $ 697 500 $ 697 500 $ 397 843 $ 239 565
$ $ 850 000 $ $ 648 474 $ 1 498 474 $ 658 750 $ 658 750 $ 839 724 $ 441 881
$ $ 850 000 $ $ 1 232 865 $ 2 082 865 $ 620 000 $ 620 000 $ 1 462 865 $ 623 141
Working capital needed Initial situation Receivable Stock Opertional assets Supplier Short term liability Dividend Taxes Operatinal liabilities Working capital required Variation du BFR (WCR)
Final Cashflow Final cashflow = WC - WCN Variation Final cashflow
Final Cashflow' WC Var WC WCR Var WCN Final cashflow = WC - WCN Variation Final cashflow
$ $ $ $ $ $ $ $ $
-
Initial situation $ 850 000
2017
2018
2019
2020
2021
$ 64 847 $ 10 889 $ 75 736 $ 10 889 $ 11 575 $ $ $ 22 464 $ 53 272 $ 53 272
$ 171 535 $ 28 847 $ 200 382 $ 28 847 $ 26 136 $ $ $ 54 983 $ 145 399 $ 92 127
$ 211 707 $ 37 421 $ 249 128 $ 37 421 $ 27 290 $ $ $ 64 711 $ 184 418 $ 39 019
$ 250 524 $ 44 327 $ 294 851 $ 44 327 $ 28 501 $ $ $ 72 828 $ 222 023 $ 37 605
$ 286 537 $ 50 724 $ 337 262 $ 50 724 $ 29 773 $ $ $ 80 498 $ 256 764 $ 34 741
2017
2018
2019
2020
2021
$ 44 620 $ 12 879 $ 213 425 $ -805 380 $ -31 741 $ 200 546
$ 617 701 $ 404 276
$ 1 206 101 $ 588 400
Initial situation
2017
2018
2019
2020
2021
$ 850 000
$ 97 892 $ -752 108 $ 53 272 $ 53 272 $ 44 620 $ -805 380
$ 158 278 $ 60 386 $ 145 399 $ 92 127 $ 12 879 $ -31 741
$ 397 843 $ 239 565 $ 184 418 $ 39 019 $ 213 425 $ 200 546
$ 839 724 $ 441 881 $ 222 023 $ 37 605 $ 617 701 $ 404 276
$ 1 462 865 $ 623 141 $ 256 764 $ 34 741 $ 1 206 101 $ 588 400
$ $ 850 000
GrĂŠgoire Beun gregoire.beun@swissgrapes.ch +55 11 99881 5080