FOR MORE INFORMATION, PLEASE CONTACT: Jasmine Vaughn | jasmine@topnotchtrend.com Shadae Rowe | shadae@topnotchtrend.com
MOTIVES.LETSKEEPBUILDING.COM
ABOUT
LOREN RIDINGER
L
After the launch of Motives, Loren went on to create Cellular oren Ridinger grew up inspired by the world’s most
iconic,
beautiful women. She aspired to embody the beauty and style of the likes of Jackie O and Princess Diana, but Loren always knew that such classic beauty
could only be achieved through proper skincare and perfect cosmetic application. After years of using hundreds of cosmetic and skincare products without complete satisfaction, Loren set out to create her own line that would evolve classic beauty into ageless beauty with a customized approach. Loren truly believes that all women can be beautiful, even on a budget. ®
Loren created Motives cosmetics so every woman, on any budget, could enjoy high-quality, custom-formulated cosmetics infused with antioxidants and vitamins that enhance true beauty and nourish the skin. While formulating Motives, Loren took into consideration the specific ingredients that can help the skin’s natural ability to deflect lines and creases. This customized approach combines a selection of revolutionary foundations, powders and concealers to create the perfect canvas for the application of color to the eyes, cheeks and lips. Loren created a variety of colors and products from Custom Blend Foundations to Luminous Translucent Powders to Rich Formula Lipsticks, allowing women to easily create the look they want for any and every occasion or mood. Motives is about feeling empowered, beautiful and achieving goals, all at an affordable price.
®
Laboratories advanced skin therapy. Cellular Laboratories goes beyond masking the signs of aging by utilizing patented technology to revitalize, renew and restore skin cells. The results are amazing. Cellular Laboratories has made looking young a reality through revolutionary ingredients delivering noticeable results. The Cellular Laboratories line includes the following products: De-Aging Crème, De-Aging Sunscreen Broad Spectrum SPF 50+, De-Aging C Serum, De-Aging Moisturizing Day Crème SPF 20, De-Aging Toner, De-Aging Eye Crème, De-Aging Body Balm, De-Aging Lifting Facial Masque, and Re-Birth Serum. Cellular Laboratories De-Aging Crème effectively reduces the appearance of facial wrinkles and brightens skin tone for a more youthful complexion. Cellular Laboratories Re-Birth Serum features Nano Claire GY — the world’s first cosmetic-grade bioactive synthetic growth hormone-like material.
Loren strives to inspire women to live an ambitious lifestyle and infuse beauty into their daily lives with Motives and Cellular Laboratories. She has a distinct creative vision; her love of the skin, contours of the face, natural ingredients and individual beauty are a clear reflection of her customized approach. Loren hopes to inspire all women to feel beautiful, confident, expressive and glamorous in their own skin.
ABOUT
M
otives
®
by Loren Ridinger, through revolutionary,
cutting-
edge technology, is a world leader in the customized cosmetics industry. Motives is worn by some of today’s hottest celebrities and is a
favorite of makeup artists, models and photographers. Motives by Loren Ridinger strives to empower people everywhere to look
and feel beautiful inside and out, while providing thousands of consultants worldwide with an opportunity to live the lifestyle they have always dreamed of. For more information, visit motivescosmetics.com, Loren Ridinger’s blog, My Fashion Cents, at MyFashionCents.com, and Loren’s World, a lifestyle and empowerment website, at LorensWorld.com. ®
MOTIVES PRESS KIT SPRING/SUMMER 2014 1
ABOUT
LA LA ANTHONY
L
a La Anthony has been making her own way since the
age
of 16, when she landed her first job at an Atlanta radio station. She has parlayed her charismatic personality and tireless work ethic into a successful
media career, from her beginnings on radio, followed by television — first with MTV, as one of the highest rated VJs in MTV history, then as the star of VH1’s #1 rated show La La’s Full Court Life. La La also appeared in several feature films including the recordbreaking 2012 film “Think Like a Man”, the 2013 dramatic features “1982”, and “Baggage Claim”. She will also be seen in the Starz original drama series, “Power,” as well as reprising her role as Sonia in the film “Think like a Man Too” this summer. Anthony will soon begin filming season 5 of her hit show “La La’s Full Court Life” which premieres this spring on VH1. La La made the jump behind the scenes when she launched the entertainment company Krossover Productions. The company produced the
critically acclaimed documentary “Tyson”, winner of Regard Knockout Award at the Un Certain Regard event during the 2008 Cannes Film Festival. No stranger to fashion and beauty, La La is also the creator and designer of 5th & Mercer, an edgy clothing line. She made it to the 2012’s Maxim Magazine’s Hot 100, was named #1 Most Beautiful Latina in Hollywood by Latina Magazine, and was awarded the 2013 Beauty Inventor title by Cosmopolitan for Latinas. La La Anthony also released her first book titled “The Love Playbook,” where she shares how she found love and success on her own terms. She channels her most rewarding and challenging lessons into a personal playbook, providing empowering, go-to advice for healthy relationships and a happy life. An avid user of social media, she currently has over 6 million followers on her social media networks.
ABOUT
M
arket America
l
SHOP.COM Senior Vice President Loren
Ridinger
and La La Anthony, actress and TV personality, created Motives for La La, a partnership between the two that brings the highestquality cosmetics, uniquely
formulated to exemplify their love of makeup through products and colors that will complement women everywhere with beauty in every ®
shade. Motives for La La is part of the award-winning Motives by Loren Ridinger line and emphasizes colors and products for African-American and Latina women, due to the lack of prominence many beauty lines place on ethnic markets.
®
MOTIVES PRESS KIT SPRING/SUMMER 2014 2
FEATURED
MOTIVES BY LOREN RIDINGER
SPRING/SUMMER 2014
FEATURED
MOTIVES BY LOREN RIDINGER
SPRING/SUMMER 2014
FEATURED
MOTIVES BY LOREN RIDINGER
SPRING/SUMMER 2014
FEATURED
MOTIVES BY LOREN RIDINGER
SPRING/SUMMER 2014
FEATURED
MOTIVES FOR LA LA
SPRING/SUMMER 2014
FEATURED
MOTIVES FOR LA LA
SPRING/SUMMER 2014
DECKED WITH RADIANT METALLICS AND UNEXPECTED PIGMENTS, INVITING SHEENS AND PUMPED-UP LACQUERS, THESE PICTURE-PERFECT LOOKS PROMISE A SUMMER OF SPIRITED SHINE. PAPARAZZO COLLEZIONE
2014
SPRING/SUMMER/
MOTIVES RED CARPET PALETTE Achieve a sought-after look with daring pastels for Spring/Summer 2014. Create your picture-perfect style with edgy metallics for eyes that captivate the camera. Code PRESH14, SR $34.95
MOTIVES FOR LA LA BEHIND THE SCENES PALETTE Color your eyes with unexpected pigments that lead the trend for Spring/Summer 2014. Create killer eyes with these rich hues for a desired look that is always pursued. Code 2014MLBE, SR $34.95 La La
A-Lister
Starlet
V.I.P.
141ML
142ML
110MLML
MOTIVES & MOTIVES FOR LA LA MINERAL LIPSTICK Create a rosy lip to complement your A-List look for beauty in every shade. Codes Vary, SR $17.50
La La
Celebutante 5427MNP
Stalker 5428MNP
Star Studded 5013MNP
La La
Notorious 5014MNP
MOTIVES & MOTIVES FOR LA LA ULTIMATE NAIL LACQUERS Four new, pumped-up lacquers inspired by the hottest trends for Spring/Summer 2014. Complete your camera-ready look with these new shades. Codes Vary, SR $6.95 速
MOTIVES PRESS KIT SPRING/SUMMER 2014 9
NEW SPRING/SUMMER 2014
ADDITIONS TO MOTIVES
Sweet Candy
Melrose
Undeniable
Sassy
Uptown
40MLMLG
41MLMLG
42MLMLG
43MLMLG
44MLMLG
MOTIVES FOR LA LA ILLUMINATING LIP SHINE Light up your look with a convenient mirror and LED light for the perfect shine day or night! Codes Vary, SR $13.95
Obsessed
Secret
Inevitable
Silhouette
Charming
100MRL
101MRL
Peach Perfect 102MRL
103MRL
104MRL
105MRL
Sin
Spiced
Bellissima
Incognito
Fabulous
Oh So Fab
114MRL
115MRL
109MRL
110MRL
111MRL
112MRL
The New Pink
Oyster Bay
Valentine
107MRL
108MRL
Classy
Icon
Destiny
113MRL
116MRL
117MRL
106MRL
Venti
Divine
Impatient
Ooh La La
Irreplaceable
Scarlet
Pink Attack
Taboo
Jungle Red
La Bamba
103MLMRL
104MLMRL
105MLMRL
106MLMRL
107MLMRL
108MLMRL
109MLMRL
100MLMRL
101MLMRL
102MLMRL
MOTIVES & MOTIVES FOR LA LA MOISTURE RICH LIPSTICK Treat your lips to full-coverage color for beauty in every shade. The moisture-rich formula soothes to create naturally soft lips. Give your pout a little pop of color that lasts all day. Codes Vary, SR $15.75
Light
Light
(Yellow Undertone) (Pink Undertone) 100SCF 101SCF
Medium Light
Medium Light
Medium
(Yellow Undertone) 102SCF
(Pink Undertone) 103SCF
(Yellow Undertone) 100MLSCF
Dark
Extra Dark
(Yellow Undertone) (Yellow Undertone) 101MLSCF 102MLSCF
MOTIVES & MOTIVES FOR LA LA SUPREME CRÈME FOUNDATION Formulated with antioxidants to moisturize and help protect the skin. These shades stay true to color and allow for buildable, even coverage that blends effortlessly. Create a natural look with a lightweight formula that lasts all day for beauty in every sh ade. Codes Vary, SR $24.50
Regal Blue 44MEP
Taupe
Light Brown
54MBP
55MBP
MOTIVES KHOL EYELINER
MOTIVES MINERAL WATERPROOF EYEBROW PENCIL
A beautiful Regal Blue for a royal look is a great addition to our eyeliner collection. Code 44MEP, SR $14.75
Helps to create naturally sculpted brows. Featuring a spoolie brush that allows you to tame and fill in sparse areas, full and flawless brows are just within reach! Codes Vary, SR $15.75
Fairy Tale 5429MNP
First Dance 5430MNP
I Do 5431MNP
MOTIVES BRIDAL NAIL LACQUERS Say I do with this pure Bridal Collection. This collection features a nude, pink-nude, and a white-nude, perfect for the modern bride.
Codes Vary, SR $6.95
Naughty Mauve
Moonlighting
Copper
100MLMS
101MLMS
102MLMS
MOTIVES FOR LA LA SHIMMERS The perfect touch to any look! Apply these shimmers wet or dry and go from subtle to bold to achieve a flawless look. Enhance the natural beauty of your eyes. Codes Vary, SR $15.50 ®
MOTIVES PRESS KIT SPRING/SUMMER 2014 10
INTRODUCING THE NEW
MOTIVESCOSMETICS
The stunning new motivescosmetics.com is here! It’s totally redesigned for a more user-friendly experience. Customers can easily find the hottest new shades, access tutorials, and discover all the ®
ways to earn more income with Motives .
SPECIAL EDITIONS
MOTIVES MAVENS (Closed)
MOTIVES MAVENS ELEMENT Bringing the glamour of artists to everyday women, Element is a beautifully versatile eye shadow palette that allows you to always stay on trend. Handpicked by six of our Motives Mavens, social media beauty sensations, this palette is a must-have for any fashionista. Code 1LMT, SR $35.00 Color Names: (Top) L to R Birch, Native, Aubergine, Raven (Bottom) L to R Shell, Serene, Bordeaux, Truffle
Fire Code: 2SSF
Ice Code: 1SSI Ignite
Glow
Blaze
Heat
Frost
Halo
Dusk
Black Ice
MOTIVES MAVENS SCULPT SERIES Sculpt Series are essential contour palettes for creating flawless looks. Also created by our Motives Mavens, these palettes give you the tools to master the art of facial sculpting. Codes Vary, SR $35.00 ®
MOTIVES PRESS KIT SPRING/SUMMER 2014 11
FOR MORE INFORMATION, PLEASE CONTACT: Jasmine Vaughn | jasmine@topnotchtrend.com Shadae Rowe | shadae@topnotchtrend.com
MOTIVES.LETSKEEPBUILDING.COM