CONSEIL INTERPROFESSIONNEL DU VIN DE BORDEAUX
PRESS KIT 2019 REPORT AND 2020 STRATEGY
The women The men • No. 1 employer in the Gironde • Over 55,000 direct and indirect jobs
5 660 winegrowers
(AOC growers)
• Most family businesses (56% individual operators) • Average size of properties: 19.6 hectares • About 5% of the vineyard area dedicated to classified growths.
300 wine merchants
• More than two-thirds of Bordeaux wine sales • In more than 170 countries
29 cooperative cellars and 3 unions • 39% of AOC growers • 23% of Bordeaux production
77 brokers
The terroirs 110,800 hectares of vines • A temperate maritime climate, crossed by the 45th parallel and bathed by the Atlantic Ocean • 3 out of 4 farms in the Gironde have vines. • 4/5 of the value of departmental agricultural production. • 1/4 of the area of French AOC wines
65 AOCs Appellations d’Origine Contrôlée
Production • 5 million hectolitres harvested on average, the equivalent of 666 million bottles • 8 main families of appellations (by volume) SWEET WHITES: 1% DRY WHITES
12% 9%
CÔTES BORDEAUX & BORDEAUX SUPÉRIEUR
44% 11%
ROSÉS: 4% CRÉMANTS: 1%
A range of grape varieties (2019 data)
• 89% red varieties:
66% Merlot / 22% Cabernet Sauvignon / 9% Cabernet Franc / 3% other varieties
• 11% white varieties:
46% Sémillon / 46% Sauvignon / 5% Muscadelle / 3% other varieties
18%
SAINT-ÉMILION - POMEROL FRONSAC
MÉDOC & GRAVES
• Production in all colours (VOLUMES PRODUCED IN 2019 IN %)
85%
4%
9%
1%
1%
CONTENTS
1. 2019 VINTAGE 2. SUSTAINABLE DEVELOPMENT 3. 2019 SALES 4. MARKETING / COMMUNICATION STRATEGY 5. WINE TOURISM IN BORDEAUX
• PRESS KIT VINS DE - CIVB 2020 •
2019 vintage • PRESS KIT VINS DE
- CIVB 2020 •
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Bordeaux 2019 A balanced vintage The 2019 vintage was born under good weather conditions in Bordeaux. All the technical signals were set to green for the birth of a fine vintage.
- CIVB 2020 •
However, this year again, Bordeaux winegrowers had to face the vagaries of the weather and redouble their vigilance at each stage in the growth of the vine. But in the end, the weather turned out to be relatively mild compared with the past 3 years. After a very mild and dry winter, the spring was more troublesome. April and May 2019 were cool and rainy with two frosts across the entire vineyard, causing significant damage locally but nothing like the frost in the spring of 2017.
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It was not until the end of June that fine sunny weather arrived, leading to uniform flowering. The weather changed dramatically in the early days of summer, making 2019 one of the hottest years of the decade. The summer of 2019 was thus marked by new heat records (up to 41.2°C on 23 July). The heatwave in July hit a large number of French wine regions. In Bordeaux, these heat peaks contributed to the quality of the future vintage. The high temperatures also helped prevent the development of downy mildew. This disease, favoured by humidity, ravaged much of the French vineyard last year. On the whole, Bordeaux vineyards were not subjected to significant water stress. However, on the youngest vines or in the most exposed plots, growers could observe sunburn on leaves and grapes. Rainfall in late July and early August, extremely uneven from one region to another within the vineyard, was of benefit in promoting smooth ripening.
The month of September, decisive in Bordeaux, brought ideal climatic conditions for the vineyard. The alternation of hot days and cool nights, excellent for the development of aromas, favoured optimum ripeness and a perfect state of health. The harvest thus started on classic dates for Bordeaux. The rains in September were of particular help to the laterripening varieties.
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The cool nights allowed for efficient synthesis of anthocyanins and aromas while the high day-time temperatures accelerated ripening and the break-down of vegetal characters in the grapes.
Classic volume After two vintages complicated by bad weather (production down 40% in 2017 due to frost, and a 2018 vintage marked by exceptional pressure from downy mildew), the 2019 volume stands at 4.9 million hectolitres, close to the ten-year average (5 million hectolitres).
HISTORY OF BORDEAUX WINE HARVESTS (in million hectolitres) 5,77
5,71
5,46
5,30
5,27
5,25
4,80
5,00
4,90
2018
2019
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3,84 3,50
- CIVB 2020 •
CIVB - Economy & Studies Department / Source: Customs
5,75
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2019 HARVEST BY GROUP OF APPELLATIONS OF BORDEAUX WINES (% volume)
SWEET WHITES: 1% DRY WHITES
12% 9%
BORDEAUX & BORDEAUX SUPÉRIEUR
44% 11%
ROSÉS: 4% CRÉMANTS: 1%
CÔTES
18%
SAINT-ÉMILION - POMEROL FRONSAC
MÉDOC & GRAVES
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First qualitative information Red wines Harvesting of the Merlot began in mid-September in the earliest areas, becoming more general in the week of 23 to 27 September and extending to Cabernet Franc and Cabernet Sauvignon.
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- CIVB 2020 •
The first tastings suggest a high-quality vintage with good potential. In their youth, these red wines are supple, balanced and not very high in alcohol. Their structure guarantees good ageing potential. They also have a magnificent deep red colour.
Sweet whites
Dry white wines This 2019 vintage is of exceptional quality with very good balance, lots of freshness and good acidity. The dry white and Crémant harvest began at the end of August in the earliest-ripening areas for the Sauvignon grape variety, and was widespread by the first week of September.
Rosé wines THE ROSES are crystal clear, fine and fruity, with a long finish. The CLAIRETS, with an intense raspberry colour, are also fresh and fruity.
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Botrytis set in late (the noble rot that grows under humid conditions and makes it possible to obtain sweet wines). It was only from the 2nd week of October that growers were able to harvest some very fine grapes, pure, elegant and with an attractive freshness. Picking, exclusively by hand, went quickly and required the support of a large workforce in a short space of time.
Climatology
Météo France Centre interrégional de Bordeaux / EC
TEMPERATURE
February: the 2nd hottest month of February since 1991, with an average temperature of 10.2°C (normally 7.5°) and exceptional sunshine. February 2019 was also notable for its low rainfall (60% less than normal).
(in degrees C) 24
22,4
20
10,2
13
11,6
16,7
21,4
21,3 16,1
19,8
19,3
18,5
14,9
14,9
12,3
6,6
10,2
6,2
7,5
January
Feburary
March
April
May
June
July
Average temperature 2019 (in degrees)
August
September
March: the heat, exceptional sunshine and lack of rain continued. March 2019 ranks as the 4th sunniest March since 1991. April: return to seasonal norms. The cumulative rainfall was 16% above average. There was a slight lack of sunshine, with an accumulation of 160 hours (normally 182 hours).
October
May: Cool and dry with normal sunshine for the month.
Rainfall
(cumulative rainfall in mm) 90
87
73
Feburary
March
April
42
May
June
Rainfall (total in mm)
Sunshine
217
96
July
August
September
October
30‐year average
226
182
170
160
217
235
319
269 222
249 242
203
147
116
115
76 January
Feburary
March
April
May
Sunshine 2019 (in hours)
June
July
August
June: mixed weather, with a cool start to the month and an early heatwave at the end, peaking at over 37°C. Cumulative rainfall 36% above average. July: record heat and heatwave. The 3rd hottest July after 2006 and 2013, two scorching years. Temperatures equalled or exceeded 35°C five times and climbed to 41.2°C on 23 July, a new absolute record for the weather station. Sunshine was also above normal, with an accumulation of 319 hours (compared with the normal 248 hours). August: a relatively disturbed month, varying between heat, storms and cool temperatures. Summer returned at the end of the month, and cumulative rainfall was down 40%.
(in hours) 239
186
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Another FROST on the night of 5-6 May, affecting the entire vineyard but with very localised consequences.
- CIVB 2020 •
January
56
50
62
51 31
93
69
80
65
29
84
85
78
72
99
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FROST on 12 and 13 April across the entire vineyard, but to a lesser extent than in 2017.
30‐year average
September
September: an ideal month, very sunny with some scattered but welcome rain. The nights were cool and the days hot. October: rainy and not very sunny, though average for the season in terms of temperature.
October
30‐year average
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Bordeaux, wines made by blending
The art of combining several grape varieties to obtain the right balance
Red Bordeaux grape varieties
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- CIVB 2020 •
89% OF THE PLANTED AREA (2019 data)
Cabernet Sauvignon
TRADITIONAL VARIETY OF THE REGION Its tannic structure brings complex aromas that evolve during ageing.
Merlot
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MOST WIDELY PLANTED VARIETY IN BORDEAUX It gives round and powerful wines bringing suppleness to the blend.
66
%
%
9
% 3%
Cabernet Franc
The other SO-CALLED SECONDARY red varieties Malbec (or Côt), Petit Verdot and Carménère.
EXCELLENT COMPLEMENTARY GRAPE The oldest grape variety in Bordeaux, it produces elegant, aromatic wines, full of finesse.
White Bordeaux grape varieties 11% OF THE PLANTED AREA (2019 data)
Sauvignon
BENCHMARK VARIETY FOR DRY WHITES It brings freshness and liveliness and offers a wide aromatic palette ranging from boxwood to passion fruit.
Muscadelle
Sémillon
46% 46% 5%
COMPLEMENTARY VARIETY FOR DRY OR SWEET WHITES Very delicate, it offers roundness and aromatic power.
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MAIN VARIETY FOR SWEET WHITES Enhanced by noble rot, it produces round, full wines with great ageing potential.
3%
Other varieties
white
grape
SO-CALLED SECONDARY varieties, Colombard, Merlot Blanc, Ugni Blanc, etc.
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SUSTAINABLE DEVELOPMENT
Commitments and actions • PRESS KIT VINS DE
- CIVB 2020 •
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- CIVB 2020 • • PRESS KIT VINS DE
For over 20 years, the Bordeaux wine sector has been anticipating and adapting collectively to climate change, the issue of water, societal demands and the reduction of pesticides, to preserve resources and safeguard ecosystems, essential for the long-term future of its activity.
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PERFORMANCE
of the Bordeaux vineyard in terms of sustainable development
1st French AOP vineyard to include agro-
environmental measures in its technical specifications
THE WINE SECTOR REPRESENTS AROUND
60,000 jobs in
THANKS TO 8 DEFENCE AND MANAGEMENT BODIES (ODGS), COVERING 80% OF THE BORDEAUX VINEYARD AREA.
the Gironde
1 department in
France certified HVE
85% of
vineyard with a certified environmental approach
- CIVB 2020 •
grassed areas, a source of biodiversity
65% of the
(HIGH ENVIRONMENTAL VALUE), WITH NEARLY 1000 WINEMAKING PROPERTIES IN 2019
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The Gironde, st
(2014: 35% // 2016: 55%)
-9%
in greenhouse gas emissions BETWEEN
€400,000 INVESTED IN RESEARCH ON PESTICIDE REDUCTION EACH
2008 AND 2013
YEAR
Anticipating the future through research
In the Gironde, more than 20 public laboratories and 200 researchers combine their efforts to further knowledge of wine and the vine. This unique asset, combined with a real partnership with the Bordeaux wine sector for over 20 years, has made concrete progress on the ground. The Interprofession devotes €1.2m to it each year. In practice, research and experimentation contracts are established with the various partners (INRA, ISVV, University of Bordeaux 1 and 2, Chamber of Agriculture, etc.). A call for tenders is launched every three years after definition of priority areas by professionals in the sector.
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- CIVB 2020 •
The dynamic of environmental certification More and more winegrowers are turning to environmental certifications and labels
more than 65% of the Bordeaux vineyard area had a certified environmental approach. (2014: 35% // 2016: 55%)
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to have their commitments officially recognised. In 2019,
Bordeaux brings together a diversity of properties and production and protection methods. Within this great diversity, the best known environmental labels coexist. In addition, some properties have multiple certifications. ORGANIC
INTEGRATED
VITICULTURE
VITICULTURE
BIODYNAMIC VITICULTURE
2018: 91 properties representing 4700 hectares certified
2019: 178 certified properties with 8000 ha (+70% vs 2018 by area)
Source: agence Bio
2017: 532 properties certified organic and in the process of conversion (8584 ha)
2018: 608 properties
certified organic and in the process of conversion
with 10,800 hectares (+26% vs 2017 by area)
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Sources: Ministry of Agriculture + CIVB
2018: 400 properties Sources: Demeter + Biodyvin
2017: 43 properties certified
2018: 49 properties certified with around 900 hectares (+5% vs 2017 by area)
2019: Nearly 1000 winemaking properties certified
Nouvelle-Aquitaine region
2018: 443 properties with 13,923 ha
2019: 602 certified properties with 26,688 ha (+50% vs 2018 by area)
as of 01/01/2020 (area data not available)
2018 / 2019: 485 properties with 18,743 ha
In the framework of the Bordeaux Wine EMS: 280 properties
ISO 14 001
certified with 14,800 ha
in the framework of the Bordeaux Wine EMS
2018: 170 companies with 8793 ha
2019: 204 certified companies with 11,700 ha (+34% vs 2018 by area)
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The Gironde with the Bordeaux vineyard, 1st department certified HVE High Environmental Value In February 2020, the Ministry of Agriculture published the key figures for High Environmental Value (HVE) certification with a total, across France, of 5399 certified farms on 1 January 2020. https://agriculture.gouv.fr/les-chiffres-cles-de-la-haute-
valeur-environnementale-hve
The Gironde, with the Bordeaux vineyard, is at the top of the ranking of departments with nearly 1000 winemaking properties certified HVE. These good results are a recognition of the work done by our winegrowers to accelerate the ecological transition of the largest AOC vineyard in France, and a good demonstration of the effectiveness of the collective strategy applied in Bordeaux.
Number of HVE certified farms per department
HVE = High Environmental Value, created in 2012, corresponds to the highest level of environmental certification for farms. This farm certification is a voluntary approach built around four environmental issues: protection of biodiversity, crop-protection strategy, fertilisation management and water management.
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- CIVB 2020 • • PRESS KIT VINS DE
SUSTAINABLE DEVELOPMENT
BORDEAUX COMMITTED TO CSR Corporate social responsibility
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Adopting the principles of Corporate Social Responsibility (CSR) means seeking economic performance while being aware of its social, societal and environmental impacts. In practical terms, CSR is a strategic approach that takes into account the company itself, its activity and its environment in the broader sense (customers, partners, etc.). Based on a medium- to long-term view, CSR promotes ethical values and commitments linked to consumer expectations and societal demands.
Bordeaux, a sector with a collective commitment to Corporate Social Responsibility
CSR can have many facets. Some actual quotes from the 1st CSR working group for Bordeaux wines “A tool for sharing and communication, to reassure and reconnect with your stakeholders” “An approach rooted in its region and essentially geared towards the environment and employees” “A commitment based on the principles of sustainable development and which is integrated into the company’s strategy to contribute to its performance and sustainability" “Assuming our responsibilities as citizens and members of a region" “An approach to innovation and continuous improvement" “Taking care of our employees"
• Preserving terroirs, with respect for the environment
e.g. the move towards carbon neutrality, preserving biodiversity, etc.
• Women and attractive region
men
building
an
e.g. encouraging constructive and peaceful dialogue, promoting the culture of wine, encouraging responsible purchasing, making the sector’s practices and commitments better known to the inhabitants of the regions, etc.
- CIVB 2020 •
What does CSR mean to you?
A COMMITMENT BASED ON 4 MAIN AREAS
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Proud of its diversity as much as its cohesion, the Bordeaux wine sector pursues the common goal of offering consumers quality wine, promoting responsible consumption, and preserving and developing the heritage of Bordeaux wine. Convinced of the value of collective action and building on the success of the Environmental Management System (EMS) approach, the interprofession supports this transition by putting great importance on sharing experience and good practice and bringing about continuous and sustainable improvement.
• A sector that is committed in the long term
e.g. health and safety and improving the quality of life at work, facilitating the transfer of companies, facilitating access to employment through training and talent development, supporting equality and diversity, etc.
• A sector that anticipates and is open to the world around it
e.g. innovation and R&D, promoting responsible consumption, product transparency from the vine to the consumer, etc.
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CUSTOMISED SUPPORT FROM THE CIVB The CIVB offers a collective and structured approach to companies (winegrowers, merchants, cooperative cellars). Signing up on a voluntary basis, companies join a working group led by a facilitator. Together, they then start a process in several stages:
1.
Integration of a group . of companies Diagnosis on Presentation the ground to of the identify key certification issues STANDARD
2
6.
5
• PRESS KIT VINS DE
- CIVB 2020 •
. Continuous improvement and measurement of progress
Encouraging discussion and the sharing of good practice between companies with different profiles.
ISO 26 000
3
4
. Construction of the action plan
. Progress with a training plan
ISO 26 000: The ISO 26000 standard is considered as the international and historical benchmark for CSR. This standard does not give rise to a certification, it is a complete and structuring management system based around major guidelines for progress. CSR explores 7 fields including the environment, fair practice, consumer issues, working conditions, etc. Progress is recognised at 4 levels: Initial / Transitional / Confirmed / Exemplary. The company’s assessment under the standard is renewed every 3 years.
Analysing all the company’s activities and interactions and highlighting strategic and priority issues. Pragmatic plan for OPERATIONAL MANAGEMENT: - Varied themes - Practical and suitable actions - Short- medium- and long-term goals - Relevant indicators Shared technical supports: short initial training, choice of thematic training courses, practical sheets, technical tools, etc.
DEPLOYMENT OF THE APPROACH TO THE ENTIRE SECTOR IN NOVEMBER 2020
A pilot group to ensure the sector’s approach To assess the feasibility of implementing a CSR policy for the sector, the CIVB used a pilot group of companies from the Bordeaux vineyard. It included 28 companies with varied profiles, reflecting the diversity of the vineyard’s structures: - wine merchants, growers, cooperative cellars; - 10 different AOCs; - 7 environmental certifications represented; - From 0 to 3000 employees. These companies collaborated on this project for a year. It is their collective work that has made it possible to structure an approach for the entire sector.
ILLUSTRATIONS OF THEIR NEEDS COMMON THEMES • Management of the agricultural worker • Mitigation of and adaptation to climate change • Training for the professions of tomorrow • Health and security at work • Supplier relations •…
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SPECIFIC THEMES FOR CERTAIN COMPANIES IN THE GROUP • Wine tourism • Relations with associations and local elected officials • General Data Protection Regulation • Cross-cutting nature of CSR policies •…
- CIVB 2020 •
Sustainable reduction in the use of pesticides
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SUSTAINABLE DEVELOPMENT
The temperate maritime climate of the Gironde vineyard (located on the 45th parallel) favours the development of many vine parasites. Whatever the production method (integrated, organic, biodynamic, etc.), protection is needed. But people must remain at the heart of our concerns. The reduction in the use of pesticides is a major part of research work started in 1989. Solutions exist thanks to innovation, the multiplication of observation networks, spreading good practices and pooling them.
In April 2016, Bordeaux embarked on a sharp reduction in the use of pesticides, or even phasing them out, with priority being given to potentially dangerous products.
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The current state of play. Sources: National data bank for crop-protection product sales (BNV-D) Gironde, data supplemented and consolidated with that of the GDONs, EMS, firms, distributors, DRAAF, IFV, INRA and the CIVB.
Note: the data from BNV-D is sales data. It does not specify the place or the date of use (another department or year). these indicators are therefore mostly relevant for studying a trend over several years.
THE PARTICULAR BIOLOGICAL CONTEXT OF BORDEAUX DUE TO ITS MARITIME CLIMATE CONDUCIVE TO FUNGAL GROWTH There are many bioaggressors and they attack all the organs of the vine (bunches, leaves, trunk, roots).
Some examples
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- CIVB 2020 •
ON THE VINE BOTRYTIS AND GRAPEVINE MOTH (Eudemis and Cochylis) Fungus responsible for grey rot, spread by the grapevine moth. => Cluster attacks + development of grey rot (botrytis) + significant loss of quality and yield FLAVESCENCE DORÉE A disease with mandatory control measures, transmitted by an insect (leafhopper) => Death of affected vines. Compulsory spraying of the areas concerned
In 2018, the tonnage of crop-protection product sales in the Gironde is estimated to be up 15% for the vine. This change can be explained by several factors specific to 2018. • A warm climate and permanent humidity in the vineyard, leading to exceptional pressure from downy mildew (record level for more than 25 years). • forward purchases in anticipation of the increase in the tax on diffuse pollution (RPD). • a constant increase in biocontrol products and products authorised in organic farming, which implies a higher tonnage of sulphur, in particular.
These figures confirm the sharp decrease in the most dangerous products and a significant increase in biocontrol products and products authorised in organic farming. The latter represent more than 40% of the tonnage of products sold in Gironde in 2018.
10-YEAR ESTIMATE OF THE TONNAGE OF ACTIVE INGREDIENTS PURCHASED IN THE GIRONDE FOR THE VINE (% of the different products compared to the total tonnage of fungicides)
DOWNY AND POWDERY MILDEW Formidable fungi from North America => Attacks on leaves and bunches + loss of yield. IN THE SOIL PHYLLOXERA Aphids attacking the roots and killing the vine: a biological solution, grafting the vine to resistant species GRAPEVINE FANLEAF VIRUS Virus transmitted by nematodes (microscopic earthworms). = Loss of production and ultimately death of the vine.
A principle of avoiding pesticides classified as Carcinogenic, Mutagenic, toxic for Reproduction* (CMR). Winegrowers are the first people concerned by the dangers
of the products they use. The CIVB encourages avoidance of the use of products containing CMR agents. A list of alternative products is online on the professional website. The goal is to do without these products once and for all, and it is requested that alternative solutions be developed by agrochemical companies with the agreement of the State. Ten years ago, CMRs represented more than 30% of the products sold. Today, they represent less than 10%.
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Multiple levers for improvement Investing in the future Research
The CIVB invests around €400,000 a year (1/3 of its research budget) to support research and work to reduce the use of pesticides. The work relates in particular to: - the creation of varieties that are durably resistant to the main fungal diseases, respecting the specificities of Bordeaux and adapted to climate change. - the study of existing resistant varieties under Bordeaux vineyard conditions. - stimulation of the vine’s defences with natural molecules or vine shoot extracts. - disease modelling and deployment of precision viticulture. - testing of biocontrol (or biological control) products.
In progress. Rapid
products
development of biocontrol
Biological control of red spiders by typhlodromus species (predatory mites)*, Sexual confusion against grapevine moths*, Control of grey rot using microorganisms, Stimulation of the plant’s defences, “Alt’Fongi” test plot for biocontrol solutions.
- CIVB 2020 •
-
• PRESS KIT VINS DE
Biocontrol products are crop-protection products. They meet very strict environmental and health criteria. These are natural products or analogues (copies) of natural products, such as, for example, the sulphur used against powdery mildew. They feature on a list updated regularly by the Ministry of Agriculture. Most but not all of them are authorised in organic farming. Copper products are not among them. For more than 20 years, the CIVB has been supporting studies on biocontrol and biological control solutions with its partners (INRAE, chamber of agriculture, IFV, etc.). Some examples:
Biocontrol is developing rapidly in the Bordeaux vineyard, in particular to combat powdery mildew and grey rot. But there remains the difficulty of combating downy mildew, the main vineyard disease, and here biocontrol solutions have so far proved ineffective. They can, however, allow the dose and the number of applications to be reduced. Research is continuing to find other solutions. Avenues are being explored, in particular with vine shoot extracts used to stimulate the plant’s defences.
1993. Sexual confusion against grapevine moths*
Grapevine moths cause crop losses and the development of grey rot as they make holes and wounds in the berries. The technique of sexual confusion disrupts the mating of these moths by the diffusion of pheromones, emitted by the female to attract the male. Saturating the air with these pheromones limits encounters and therefore mating. The cost of this technique and the conditions for putting it in place still limit its use on a larger scale.
1995. Biological control of phytophagous mites*
Mites, a kind of small spider, were previously treated with acaricides. The establishment of conditions favourable to their natural predators (typhlodromus mites), by the use of products that don’t harm them or by introducing them into the vineyard, made it possible to eliminate the use of acaricides in most vineyards.
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Bats, precious allies of the Bordeaux vineyard
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- CIVB 2020 •
Grapevine moths are harmful to the vine. Their caterpillars attack flowers and berries. They cause crop losses and create entry points for grey rot. After a year of study, it was shown that bats are potential partners of choice in controlling this pest: they go out to feed at dusk, a period when the grapevine moths reproduce in the vineyard and are also active. This project, led by the Bird Protection League (LPO) with the support of the CIVB, INRA Bordeaux and Elyomis, continued in 2019 with a second phase of study: assessing the level of predation of these bats and testing possible adjustments to the vineyard to promote the action of these natural assistants.
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DID YOU KNOW? • 22 species of bat are present in the Gironde, out of the 33 listed in France. • In one night, a bat can eat up to 2000 mosquitoes and 600 moths
Collective strength on the ground GDONs (Groups for Defence against Harmful Organisms)
Flavescence dorée, a phytoplasma disease of the vine, is transmitted from one vine to another when vine leaves are punctured by the leafhopper Scaphoideus titanus. It causes crop losses and affects the quality of the harvest. It can lead to the death of vines and ultimately compromise the sustainability of the vineyard. When this deadly and highly contagious disease arrived in Bordeaux in the 1990s, the sector had to find quick and lasting collective solutions. In this context, the profession has innovated by minimising compulsory spraying through collective surveillance, with the creation of GDONs in 2007. Today, 100% of the vineyard is covered. Examples • The Libourne GDON: created in 2007 = 52 to 83% reduction in spraying • The Bordeaux GDON: over an area of 74,000 hectares, 36% reduction in spraying in 2019
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Online decision support tools
Modelling the risks of disease, weather and OPTIDOSE®
Pour une action durable et responsable
- CIVB 2020 •
Support cartographique
pour la confusion sexuelle
© CIVB
As from 1992, the Bordeaux wine sector has been working on the development of detailed disease modelling alongside the IFV*. This information is online on the professional website bordeauxprof. com in map form. In addition, the Optidose® tool (IFV) allows the dose to be adapted according to the vegetative development, the phenological stage and the parasite pressure, evaluated using these forecasting models. Real decision support tools, they allow a significant reduction in cropprotection measures, in both the quantities and the number of spray treatments.
Rendez-vous sur www.bordeauxprof.com
*Institut Français de la Vigne et du Vin
Rubrique Technique
2019_04_CIVB_CartePostale_Outil2_210x150_05.indd 1
28/05/2019 23:58
The Sexual Confusion tool Since April 2017, the CIVB has made PoC Confusion Sexuelle available to the sector: a declarative, participative and collaborative cartographic tool. It facilitates connections between winegrowers wishing to group together and create islands large enough (10 ha minimum) to implement sexual confusion. It allows the identification of plots likely to be treated by sexual confusion and thus participates in the deployment of this biotechnical control measure. In 2018, 70 winegrowers joined up using the tool, and in total more than 15,000 ha are being treated with this technique.
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INNOVATING FOR VITICULTURAL REGIONS ever more RESPECTFUL OF THE ENVIRONMENT
On 13 September 2019, the Nouvelle-Aquitaine region was selected under the Territoires d'innovation (TIGA*) call for projects for its VitiREV plan.
€73.6m has thus been allocated to the vineyards of Aquitaine,
Bordeaux, Cognac and Bergerac-Duras to speed up the phasing out of pesticides and let the viticulture of tomorrow emerge. This unprecedented project was jointly developed by professionals in the sector, regional authorities and local associations, as well as players in innovation and research in Nouvelle-Aquitaine, including 14 regional innovation laboratories*.
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- CIVB 2020 •
VitiREV =
Robust governance and contribution from all players in a collective approach to bring out the viticulture of tomorrow, and by 2050 remain a wine region of excellence, dynamic and attractive for its inhabitants, its businesses and their employees, as well as for tourists.
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Setting up a network of Regional Innovation Laboratories (LITs)* to tackle local problems of regional transformation, associating communities, inhabitants, farmers.
2• Good practice on a large scale
Supporting changes in practices to reduce the use of pesticides by mass transfer of good practices to farmers, by personalised support and by developing resistant varieties.
3• Towards viticulture
collaborative
digital
Creating and running a regional digital platform: VitiData = data platform shared by all stakeholders in order to improve traceability, forecasts.
Public and regional authorities
Companies providing innovations
Research teaching and Innovation transfer training and funding bodies
ways to meet the project’s challenges
1• Winegrowers and citizens involved in the transformation of the regions
Winegrowers cooperatives merchants Prof. organisations, interprofessions
Citizens consumers
Designing innovative tools from a technical and technological point of view, by supporting start-ups, the creation of test platforms on biocontrol and digital technology.
5• Innovative financial tools Guarantee funds, insurance, etc.
investment
funds
and
risk-taking
6• Knowledge to fuel innovation
Mobilising research centres and laboratories of excellence.
7• Rewarding regions
and
sustainable
Perpetuating the wine sector as a driving force for the development and attractiveness of the regions and understanding the expectations of consumers and citizens.
4• Alternative solutions for the viticulture of tomorrow -------------------------------------------------------------------------------------------------------------------------------------
What is an LIT? Regional Innovation Laboratory
It is the organisation, in a given region, of an innovative system. It includes all the stakeholders concerned by a common problem but sometimes with divergent interests. The objective is to stimulate co-design and bring out innovative, scalable solutions, tested directly by the people concerned. It is a method that promotes continuous progress but leaves room for error, which is sometimes essential for improvement.
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*Territoires d’Innovation de Grande Ambition (TIGA)
VitiREV
SUSTAINABLE DEVELOPMENT • PRESS KIT VINS DE - CIVB 2020 •
Anticipating and adapting to climate change The quality of a wine is particularly dependent on the climate and the environment with regard to the notion of vintage and the importance of terroir. In Bordeaux, as in other French regions, winegrowers are observing certain effects of climate change: • Increase in average temperatures while maintaining a marked vintage effect. • Shortening of the vine growth cycle. • Earlier ripening and harvesting (around twenty days over 30 years).
15
While these effects currently remain favourable to the quality of Bordeaux wines, the prospect of seeing the thermometer rise a further 1 or 2 degrees will have a significant impact on their profile.
- CIVB 2020 •
Bordeaux still has many levers for adapting: agricultural and oenological practices, adaptation of plant material... But Bordeaux is already innovating and ensuring that it anticipates, in order to offer consumers wines that are always of high quality, balanced and aromatic.
Focus on the 3 areas of work in the Bordeaux vineyard
Source ISVV
• PRESS KIT VINS DE
• Adaptation • Anticipation • Mitigation
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TODAY
Adapting practices
Adapting the plant material
A catalogue of grape varieties authorised in AOCs To date, for production of AOC wines in Bordeaux, 6* main red grape varieties and up to 8** white grape varieties are authorised in the technical specifications. Growers therefore have a catalogue of grape varieties with different growing cycles and ripeness spread over time.
Similarly, as Bordeaux produces blended wines, professionals can diversify their varietal mix to subtly mitigate the effects of climate change.
- CIVB 2020 •
The choice of plant material is a production commitment lasting several decades. Highly regulated, it results from the examination of many criteria in an evolving context (climate change, reduction of inputs, varietal creation and diversification, market expectations) and with respect for the typical character of the wines. Today, Merlot for example, the emblematic grape variety of Bordeaux (66% of the area for red grape varieties), reaches optimal maturity, making it possible to produce very great wines. But faced with rising temperatures, this early variety could fall outside its ideal ripeness window in the years to come.
Bordeaux has many levers for adapting in the vineyard
• PRESS KIT VINS DE
The levers for adapting come into operation with each vintage or each time vines are planted: • Delaying pruning. • Increasing the height of the trunk to reduce the leaf area. • Limiting leaf removal to protect the grapes from the sun’s rays. • Choosing rootstocks and grape varieties that ripen later and are more resistant to water stress. • Rethinking plot location. • Adapting the harvest date and picking at night. • Reducing planting density.
The renaissance of old grape varieties Bordeaux winegrowers can draw on a diversity of grape varieties, some of which had gradually been forgotten. With changes in knowledge and in the climate, these grape varieties, previously more difficult to grow, are making their return to the vineyard. The most emblematic of them is Petit Verdot. A late-ripening red grape, it benefits from global warming. In 2000 it was planted on 375 hectares and in 2019 on 1174 hectares, a 212% increase. In the blend, it brings a final tannic touch with liquorice and violet aromas.
*6 red grape varieties: Cabernet Sauvignon, Cabernet Franc, Merlot, Malbec, Carmenère, Petit Verdot **8 white grape varieties: Sémillon, Sauvignon, Sauvignon gris, Muscadelle, Colombard, Ugni blanc, Merlot blanc, Mauzac.
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will of the winegrowers to include environmentally friendly measures in their technical specifications. The Bordeaux and Bordeaux Supérieur AOCs are thus among the first to integrate agro-environmental measures officially approved by the National Council of the INAO* (November 2018) and published in the Official Journal of 9 May 2019.
Bordeaux, the first French vineyard to include new grape varieties of interest for adaptation into its AOC specifications On 28 June 2019, the Annual General Meeting of Bordeaux and Bordeaux Supérieur AOC winegrowers unanimously adopted a list of new grape varieties “of interest for the purpose of adaptation”.
Experimentation with these new grape varieties on the scale of an AOC will allow: • from an individual point of view, winegrowers to test these varieties while continuing to produce AOC wines • from a collective point of view, to understand climate change over a large area and have an enlightened vision of possible developments in the medium and long term.
This reform was born from the collective
- CIVB 2020 •
The 6 grape varieties*:
4 red grape varieties: Arinarnoa, Castets, Marselan, Touriga Nacional 2 white grape varieties: Alvarinho, Liliorila *list subject to final validation by the INAO in the coming months.
• PRESS KIT VINS DE
On 2 July 2019, the Entre-deux-Mers union also included these two white grape varieties in its technical specifications.
How to use these varieties of interest for adaptation Which grape varieties?
• Varieties that are not emblematic of other wine regions (e.g. Syrah, Pinot Noir, Chardonnay, etc.) • Varieties already listed in the Official Catalogue of Vine Varieties • Vitis vinifera grape varieties and their crossings (crossing of two Vitis vinifera grape varieties, for example Merlot and Cabernet). To date, European regulations prohibit hybrid grape varieties (crossings of Vitis vinifera with another species). • Red and white grape varieties.
How to use them
• These varieties “of interest for adaptation” are listed in the specifications as subsidiary grape varieties and are limited to 5% of the grape varieties grown on properties; • These varieties cannot represent more than 10% of the final blend for each colour. In accordance with labelling legislation, naming these varieties on the product label is not permitted. • The implementation of this approach is subject to a tripartite agreement signed by the INAO, the growers’ union and the producer for a period of 10 years, renewable once. The first plantings of plots with these new grape varieties are expected in the 2020/2021 season.
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Portrait of the 6 grape varieties included in the specifications as being of interest for adaptation The red varieties Arinarnoa
Marselan
Obtained by INRA in 1956
Origin: INRA 1961
A cross between Cabernet Sauvignon and Grenache, this late grape variety is less exposed to early frosts and corresponds to classic Bordeaux harvest dates. It is adapted to climate change and is not very sensitive to grey rot, powdery mildew or mites. It allows the production of highly coloured, distinctive wines of great quality and suitable for ageing.
Touriga Nacional Origin: Portugal
Castets
Origin: South-West France, possibly from the Gironde
- CIVB 2020 •
This historic and forgotten grape from Bordeaux is not very sensitive to grey rot, powdery mildew and especially downy mildew, hence its undeniable environmental interest. It produces highly coloured wines for ageing.
A very late variety, it is less exposed to the risk of spring frost, allows for a later harvest and is adapted to climate change. It has no particular sensitivity to fungal diseases, with the exception of dead arm (excoriose). It produces wines of excellent quality, complex and aromatic, fullbodied and structured, highly coloured, suitable for ageing.
• PRESS KIT VINS DE
The result of a cross between Tannat and Cabernet Sauvignon, this variety gives regular production. It has good resistance to grey rot. Its ability to adapt to climate change allows for low sugar production and good acidity. It produces well-structured, highly coloured, tannic wines, with complex and persistent aromas.
The white varieties Alvarinho
Liliorila
The pronounced aromatic qualities of this grape make up for the loss of aromas that usually results from global warming. Its adaptability to climatic problems means that it is not very sensitive to grey rot. Its medium sugar potential allows for production of fine, aromatic wines with good acidity.
Like Alvarinho, the pronounced aromatic qualities of this variety make up for the loss of aromas that usually results from global warming. A cross between Baroque and Chardonnay, this grape is not very sensitive to grey rot. It gives aromatic, powerful and wines with a good bouquet.
West coast of the Iberian Peninsula
Obtained by INRA in 1957
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TOMORROW
Anticipation through research
Bordeaux has been investing in research for more than 10 years
• PRESS KIT VINS DE
- CIVB 2020 •
The first work was funded in 2003 with a first thesis defended in 2007 on the climatology of the Bordeaux vineyard. Since then, the theme of climate change has been a common thread in the CIVB’s research priorities. It is based around 3 areas: • Climate • Oenological impacts • Plant material In total, nearly €2m has been invested in these areas over 10 years of research.
FOCUS ON research relating to plant material: VITadapt and GREFFadapt Conducted by the ISVV* in partnership with INRA and Bordeaux Science Agro, two projects in progress aim to study the behaviour and adaptive capacity of the vine in situ, in the face of global warming and in the climatic context of the Bordeaux vineyard.
GREFFadapt:
Study plot of 55 rootstocks including 30 authorised in France and 25 from abroad. All of these 55 rootstocks were grafted with 5 grape varieties emblematic of the French vineyard (Cabernet Sauvignon, Grenache, Pinot Noir, Syrah, Ugni Blanc). The objective is to determine the agronomic qualities of these rootstocks and in particular their adaptation to water stress.
To find out more, click here (video) https://bit.ly/2QmuQkD
VITadapt: this is a study plot planted on the INRA Nouvelle-Aquitaine site in Bordeaux in 2007 made up of 52 French and foreign grape varieties (Vitis vinifera). The Plot 52, examples objectives are to: of grape varieties • Measure any changes in the planted: Castets, quantity of grapes over time. Marselan, • Study the behaviour of Arinarnoa, SaintBordeaux grape varieties in the Macaire, Fer context of climate change. Servadou, Petit • Study the possibilities for Manseng, Liliorila, in white. adaptation and the quality potential of these grape varieties, little known in Bordeaux. • Record and archive observational data for these grape varieties. • Establish a ripening chronology for a large number of these grape varieties and quantify their physiological response to drought. To find out more, click here (video) https://bit.ly/2RxSBL9
The 6 grape varieties included in the specifications of the Bordeaux and Bordeaux Supérieur AOCs are being tested on this plot.
Other examples of research carried out in
collaboration with the Bordeaux wine sector > HEATBERRY (INRA, University of Bordeaux): Impact of climate change on the phenology and quality of Bordeaux wines, with reproduction of a hotter climate using panels. > VITGREFSEC (Inra): To adapt the Bordeaux vineyard to climate change by choosing plant material that is more resistant to drought, without modifying the typical character of the wines produced. >AVVENIR (Inra, Bordeaux Science Agro, CNRS, University of Bordeaux) Developing a multidisciplinary and multi-scale approach to define the prospects in terms of grape composition, and assess at local level the adaptive potential associated with the environment and players on the ground. > MESOCLIMAT DU LIBOURNAIS (INRA, Bordeaux Science Agro) Impact of the local climate on a limited geographic area with a network of sensors. The differences observed (2°C annually on average) show that the choice of the location of the plot (orientation, altitude, etc.) is an important adaptation parameter. > NEWVINE (IFV, INRA Colmar, INRA Bordeaux) Creation of new varieties with typical Bordeaux character and resistant to the main fungal diseases (downy and powdery mildew) but integrating adaptation to climate change. *Institut des Sciences de la Vigne et du Vin
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TODAY
Climate Plan for Bordeaux wines = 840,000 tonnes eq. CO2
with 3 main emission sources • 36% = input materials (plastic, glass, winemaking
products, etc.)
• 20.5% = transport (road, sea, etc.) • 13.2% = energy Based on these results, the sector committed to reducing its greenhouse gas (GHG) emissions with the 2020 Climate Plan for Bordeaux wines.
In 2013, a new carbon assessment made it possible to measure the results of the first efforts.
= 770,000 tonnes eq. CO2
2020 Climate Plan - 20% overall reduction in greenhouse gases
- 20% in energy savings + 20% in creation of renewable energies - 20% in water savings
- CIVB 2020 •
i.e. a reduction of 9% in the sector’s footprint in 5 years, in spite of strong export activity and numerous investments turned towards quality, but consumers of energy.
Bordeaux is committed to reducing its footprint • PRESS KIT VINS DE
*winegrowers, merchants, cooperative cellars, distilleries, ADEME, Departmental and Regional Council, research bodies, Chamber of Agriculture, transporters, energy suppliers
In 2008, the Bordeaux wine sector carried out its 1st Carbon Assessment.
In 2016, the 2020 Climate Plan road map: to speed up the process, all stakeholders* were involved. After identification of the best field practices, the 2020 Climate Plan road map was distributed to the entire sector. Priority actions were selected and described in action sheets for practical implementation in the field. Examples: • Generalising the use of lighter glass bottles in an equivalent range • Developing composting of prunings and effluents • Pooling collection and recycling • Promoting rainwater harvesting
Since 2017, 15 action sheets have been distributed throughout the sector.
These sheets describe an action in practical terms, its advantages and how to implement it (resources, contacts organisations, etc.)
PLAN CLIMAT 2020
COMMENT RÉDUIRE MA CONSOMMATION EN GASOIL ET MES ÉMISSIONS DE GES ?
Je fais appel aux CUMA pour mutualiser le matériel POURQUOI ? BÉNÉFICE ÉCONOMIQUE
BÉNÉFICE ENVIRONNEMENTAL
BÉNÉFICE SOCIETAL
Faire appel aux CUMA signifie : pouvoir bénéficier de divers matériels et du partage d’expérience entre adhérents. La mutualisation des connaissances, actions et services contribue à réduire notre impact sur l’environnement et nos investissements financiers, individuels et collectifs. Aujourd’hui 40% des acteurs ont recours aux CUMA, ce qui permet la diminution des immobilisations des engins, du matériel et de l’outillage (25% de gain).
COMMENT ? Mon besoin concerne la viticulture, la vinification, la gestion des effluents, les services disponibles en CUMA sont :
1 J’identifie 2 Je contacte la mes besoins en matériel, de façon anticipée.
CUMA et vérifie la disponibilité de l’équipement, ou le réserve auprès de la CUMA que l’on m’indique.
with
3 J’adhère à la
CUMA et j’utilise le matériel.
4 Je partage mon retour
d’expérience sur l’adresse : planclimat2020@vins-bordeaux.fr disponibilité, coût, facilité d’usage, idée d’achats de matériel, etc.
partner
In 2019, an online tool to measure performance
(accessible only to professionals in the sector). In a few clicks, winegrowers and merchants can: • estimate their emissions • compare themselves to the sector in terms of emissions, water and energy consumption and the creation of renewable energy • create computer graphics • engage in actions to reduce emissions.
At the end of 2020, a new carbon assessment for the Bordeaux wine sector and development of a new Climate Plan.
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- CIVB 2020 • • PRESS KIT VINS DE
SUSTAINABLE DEVELOPMENT
Preserving biodiversity Biodiversity and the Bordeaux vineyard, a virtuous partnership One of the major themes in the active environmental policy of the Bordeaux vineyard is the preservation of plant and animal biodiversity. Nature is a precious ally in adapting cultures to changes in their environment and its resilience. This biodiversity is also a sign of a healthy and balanced BIODIVERSITY STAKEHOLDERS IN THE BORDEAUX WINE SECTOR vineyard.
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The assets of vineyards in the Gironde • 85% of plots with grass cover. • sustainable culture conducive to balance. • an environment sheltering recognised plant species such as red or yellow tulips, Ornithogalum (or Star-of-Bethlehem), grape hyacinths, etc. • a large number of birds, such as the woodlark, the wren, etc. As an example, grass cover promotes the installation of insects and pollinators, but also contributes to the supply of organic matter and mechanical tillage. This grass is managed to maintain cover for insects. Mowing is carefully thought out with soft mowing using sheep or alternately mowing every
other row to maintain the environment for insects. Mowing is also delayed until harvest time to allow pollinating insects to collect pollen for as long as possible. Many other approaches exist in favour of biodiversity, such as the self-diagnosis by winegrowers of their vineyard areas and their nonvineyard ecological zones. Taking biodiversity into account in the vineyard is an asset and contributes to soil fertilisation, the development of microorganisms and provides sustainable refuges for flora and fauna (food resources, habitat), etc.
• PRESS KIT VINS DE - CIVB 2020 •
The vine, but also its surroundings The vision of biodiversity goes beyond the perimeter of the plots and takes account of the immediate environment in order to create a true ecosystem. There are various initiatives to promote the right balance: • the installation of fallow lands planted with flowers and the maintenance of uncut grassy areas mowed once a year just before the harvest; • the planting of trees in the vineyards (agroforestry) or on the edge of them to encourage the presence of insects (ladybirds, dragonflies, etc.) and small animals in the vineyard. Keeping dead trees in position serves as a refuge for insects and birds; • planting hedges. In total, in 2018, almost 23 km of protective shrub hedges were planted with the help of the association “Arbres et paysages”. These
hedges are made up of local, country species, which help maintain a diverse environment and offer sanctuary to a variety of wildlife as well as a natural larder. In the same spirit, with the financial support of the Gironde hunters’ federation, more than 3000 m of ecological corridors have been constructed on a dozen properties. These corridors promote the development of game. • the installation of beehives has made it possible to set up pollinators in the vineyard. These biodiversity reservoirs form an ecosystem with the vine and contribute to a better ecological balance.
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Research supports and strengthens certain practices
• PRESS KIT VINS DE
- CIVB 2020 •
VITINNOV, backed by the I.S.V.V. (Institut des sciences de la vigne et du vin), is a transfer unit that enables the sector to benefit from concrete research results. Among their projects, 3 studies focus more particularly on biodiversity.
24
• THE MUSCARI PROJECT IN FAVOUR OF FUNCTIONAL BIODIVERSITY Mixtures Useful to Systems of Culture and Auxiliaries to promote Reduction of Inputs The ambition is to contribute to better appropriation of so-called “ordinary” biodiversity by producers. Several actions have been put in place, in particular a compilation of information aimed at the creation of botanical mixtures optimised for grass cover. • VITIPOLL PROJECT: VITIculture and POLLinators: The objective is to develop flower strips favourable to pollinators from seeds on the scale of a viticultural AOC. The creation of ecological corridors is encouraged through awareness-raising and concerted action by stakeholders (jointly in urban areas and in vineyard areas). Herbaceous corridors favourable to wild pollinators are established using endemic seeds with the “Végétal Local” label. The Margaux AOC is a pilot site and pioneer for this theme. • THE PHYTAE PROJECT: Evolution of practices towards sustainable viticulture: Phytosanitary and AgroEcological aspects. It aims to study levers for “Acting in favour of a more virtuous viticulture”, in particular by studying soil management practices (tillage, grassing) on the biodiversity of vineyard soils (communities of soil insects, mesofauna, earthworms) and the ecosystem services they provide (breaking down organic matter, soil fertility, etc.). This study is currently being carried out on a network of plots in production and should give rise to very concrete recommendations from 2020.
The good practices of the properties mentioned below are taken from the Bordeaux Wine EMS “2018 Guide to good environmental practices”. (complete file available on request)
Examples of good practice in Bordeaux properties CHÂTEAU D’EYRAN
36 HA – PESSAC-LÉOGNAN MEMBER OF THE 1ST EMS ASSOCIATION CERTIFIED ISO 14 001 AND HVE - COMMITTED TO THE EMS SINCE 2017
Preserving our vineyard’s ecosystem “We maintain a rich and fertile ecosystem by grassing between rows and preserving the hedges and trees on the property. We also take particular care of bats” Charles Savigneux, co-manager
LE BON PASTEUR
15 HA - POMEROL MEMBER OF THE 1ST EMS ASSOCIATION CERTIFIED ISO 14 001 AND HVE
CHÂTEAU BOURDICOTTE ET GRAND FERRAND
179 HA - AOC BORDEAUX SUPÉRIEUR MEMBER OF THE 1ST EMS ASSOCIATION CERTIFIED ISO 14 001 AND HVE
CHÂTEAU BRANDA
21 HA PUISSEGUIN SAINT-EMILION - 14 HA LUSSAC SAINT-EMILION // MEMBER OF THE 1ST EMS ASSOCIATION CERTIFIED ISO 14 001 AND HVE
Development and preservation of soil life “We sow green manure in the autumn, between the rows, which naturally enriches our soil with organic matter, while playing a role of soil aeration thanks to the root system of the cereals and legumes that we leave to grow until bud burst on the vine. This practice, in addition to bringing essential elements to the vine, actively participates in the development and preservation of the natural biodiversity of the soil. In addition, we maintain our ditches only once a year in the autumn, to allow natural flora to develop.” Paul Rafin, Property manager
LA
16 HA - FRONSAC MEMBER OF THE 1ST EMS ASSOCIATION CERTIFIED ISO 14 001 AND HVE
A meadow to encourage bees and bat nest boxes “We have made arrangements to encourage and preserve pollinators in the vineyard. We have installed beehives and created a patchwork meadow, with different seeds so as to have pollen from April to October for the bees. We have also installed nest boxes for bats, the vines’ natural assistants.” Benoît Soulies, Manager
CHÂTEAU BRILLETTE
44 HA – MOULIS-EN-MÉDOC MEMBER OF THE 1ST EMS ASSOCIATION CERTIFIED ISO 14 001 AND HVE COMMITTED TO THE EMS SINCE 2015
Preserving and increasing the site’s biodiversity “We actively participate in preserving the biodiversity of our vineyard. Our vines are grassed and hedges have been planted at the edge of the plot, creating green corridors for local wildlife. We have also installed beehives on the property and cohabit with the bats on the property.” Lucile Dijkstra, director
CHÂTEAU GUIRAUD
112 HA – SAUTERNES MEMBER OF THE 1ST EMS ASSOCIATION CERTIFIED ISO 14 001 AND HVE - COMMITTED TO THE EMS SINCE 2013
Giving pride of place to biodiversity and eco-control “There was a biodiversity census in 2010 that revealed 635 species of arthropods. Many refuges are present within the vineyard: hedges, forests, trees, insect hotels, low walls and huts. Since 2015, the vegetable garden has welcomed multiple varieties of tomato, aromatic vegetables and flowers. In addition to the numerous agroecological infrastructures already present on the site, this garden is an additional refuge for insects.” Luc Planty, director
- CIVB 2020 •
Agroforestry and biodiversity inventory “We planted 220 m of protective hedges of local species on some of our plots. These natural barriers will be a landmark for bats fond of grapevine moths (harmful to grapes). To understand the biodiversity of the area, we have carried out an inventory of flora and fauna. The purpose of this diagnosis is to assess the functionality of the elements present on the estate and to visualise possible shortcomings, both qualitative and quantitative." Jean-Baptiste Soula, CEO
CHÂTEAU BRANDE
• PRESS KIT VINS DE
Fallow land planted with flowers for vineyard pollinators “In order to preserve and maintain the biodiversity of our site, we have planted flowers on fallow land. This is beneficial for pollinators and other small insects that gravitate around the vineyard.” Benoît Prevot, Director
plant cover, we carry out alternate mowing in the rows and we mow the rows of vines only once, before the harvest.” Bernadette Arbo, owner
CHÂTEAU ARBO
40 HA - FRANCS CÔTES DE BORDEAUX MEMBER OF THE 1ST EMS ASSOCIATION CERTIFIED ISO 14 001 AND HVE COMMITTED TO THE EMS SINCE 2010
Agroforestry in the service of biodiversity “We used to mow routinely. Today we keep a very large
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26 • PRESS KIT VINS DE
- CIVB 2020 •
• PRESS KIT VINS DE - CIVB 2020 •
SUSTAINABLE DEVELOPMENT
Providing field solutions for environmental management 27
To support companies in their environmental transition, in 2010 the CIVB deployed a collective tool at the service of individual performance, called the Bordeaux Wine Environmental Management System (EMS). Bordeaux has thus become the first vineyard to unite all the professions in the sector around the same environmental approach. Integrating vineyard management, company life, and man management: a constantly innovative approach.
- CIVB 2020 •
The many advantages of collective action
• PRESS KIT VINS DE
Sharing experiences, pooling and support throughout the process: • joint training courses, • cross audits and mock audits • Collective support • The provision of collaborative and adapted tools. • Nearly 30 facilitators accredited by the CIVB to support companies on a daily basis.
Collective strength COMMITTED
X 35 in 10 years CERTIFIED
X 12 in 10 years
2010
Creation of the EMS 26 companies
28
2011
Creation of the 1st Bordeaux Wine EMS Association leading to collective ISO 14001 certification
2012
The EMS recognised by the Ministry of Agriculture as equivalent to an environmental certification approach at level 2
+
2013 able to issue Certiphyto to all employees and decision-makers
A voluntary approach based on pooling, sharing experiences The EMS is aimed at all companies in the sector, whatever their structure (property, merchant, cooperative, etc.), their production method (integrated, organic, biodynamic, etc.), their size, their awareness or progress concerning environmental matters.
A proven approach and double certification Since 2012, the Bordeaux Wine EMS has been recognised as equivalent to a level 2 environmental certification approach by the Ministry of Agriculture. At the same time, the collective framework of the EMS makes it possible to apply for two environmental certifications: HVE (level 3) and ISO 14 001.
By joining a working group, the company benefits from individual support from an accredited EMS facilitator and from all the experience and good practice of group members. Each company advances at its own pace to reach the improvement objectives it has set itself.
High Environmental Value Only for properties
- CIVB 2020 •
• Level 3 environmental certification, the highest level of certification in France. • Results-based obligations on biodiversity, crop protection and fertilisation indicators • Value-creation through a logo that can be used on the bottle. Bordeaux viticulture now represents more than 1/4 of HVE companies nationwide, all types of farming combined.
• PRESS KIT VINS DE
The EMS thus makes it possible to remove a large number of obstacles to the implementation of a global environmental policy within the company (time, financial, organisational, material).
HVE
ISO 14 001
Properties, cooperative cellars, wine merchants, etc.
• International certification recognised for export • Obligation of means: the company implements actions to control its impact in all sectors of its activity. • Structuring of the business strategy with the involvement of employees.
2015
3 EMS projects recognised as economic and environmental interest groups by the Ministry of Agriculture
2017
120 Bordeaux winegrowers certified to High Environmental Value HVE + ISO 14 001 for the 1st time in France 700 companies committed 160 collectively certified ISO 14 001
900
2019 More than companies committed and 306 companies certified CONTINUED DEPLOYMENT
29
Bordeaux Wine EMS, a user’s guide
Their experience...
A continuous improvement cycle leading to environmental certification Journey of a company committed to the EMS
Membership of the 1st Bordeaux Wine EMS Association
- CIVB 2020 •
Each group is followed by one of 30 facilitators to give personalised support to companies
6.
Presentation for certification (individual decision voluntary act)
5
. Check on progress
(indicators + mock audits) • PRESS KIT VINS DE
companies)
Personalised training courses
2
. Carrying out the field + regulatory diagnosis
3.
Construction of the action plan
4
. Progress with a training plan
VIGNOBLES CHATELIER - GRAVES DE VAYRES
“Since 1999, the property has been committed to a qualitative approach to raise the level of the wine produced. The EMS was the solution to implement an effective environmental approach which went further to have a structuring effect on management.” SCEA CHÂTEAU CORBIN, SAINT-EMILION
1.
Joining an EMS group (around 15
By nature, the winegrower is isolated, information is difficult to find, improvement procedures and measures are complex. So the opportunity of the EMS was an obvious choice for us. The new constraints it implies should become effective working methods.”
Objectives adapted and specific to each company
“We are committed to the EMS to participate in a collective approach and benefit from the experiences of the other members.” SAS CHÂTEAU OLIVIER - PESSAC-LÉOGNAN
“I am committed to working for the environment, which is everyone’s business. The EMS supported me in the major restructuring that followed my taking over the family property. Sharing and exchanging with other winegrowers is also very important to me.” SCE DOMAINES JEAN GUILLOT, BORDEAUX AND CÔTES DE BORDEAUX
“Our greatest pride is to share common values with the other members but also to get involved and participate in the collective dynamic of Bordeaux. A fantastic step forward for Bordeaux wines.” MANGOT FAMILLE TODESCHINI - SAINT EMILION GRAND CRU
“Joining a collective approach such as the EMS saves time in many areas, in particular regulatory monitoring, and the discussions with the other properties are very enriching." SC CHÂTEAU BEYCHEVELLE - SAINT-JULIEN
THE EMS APPROACH, A TOOLKIT FOR MANAGING YOUR BUSINESS • Personalised training course from the vine to the consumer: water, energy, vineyard management, waste, effluent, health, employee safety • Collective tools for identifying levers for progress and structuring the action plan. • Easier access to regulations adapted to each site. • Strategy built by a company, for a company at its own pace with the objective of environmental progress.
“I committed the company to the EMS because this approach was a structuring opportunity and source of enrichment for our teams. This project, carried out within the cooperative, can also be spread to include our members". CAVE COOPÉRATIVE VIGNERONS LISTRAC-CUSSAC FORT-MÉDOC
ASSOCIÉS
MOULIS-
“It is the company that commits to the process, but it is the staff who keep it going and today, I can be proud of the awareness of the teams on environmental protection.” SC CHÂTEAU DU TAILHAS NEBOUT & FILS - POMEROL
“We chose the EMS because the training, group advice, as well as IT tools provide support on environmental issues. In particular for regulatory monitoring, which is sometimes difficult to grasp alone.” MAISON LE STAR VIGNOBLES ET CHÂTEAU - NEGOCE
30
The performance of members of the association holding the certification Since its creation, the EMS has been in line with the environmental policy of the French State and public authorities aimed at facilitating access to certification procedures. The 1st Bordeaux Wine EMS Association was thus created in 2011 to collectively obtain ISO 14001 certification. Since then, the structure has made it possible to go further, in particular with the possibility of testing different tools before their deployment throughout the sector, sharing costs related to certification and, since 2017, applying for individual HVE certification. 2011: Creation with 26 companies and first collective ISO 14001 certification. 2017: The 1st Bordeaux Wine EMS Association becomes the first collective structure to simultaneously lead its members to 2 environmental certifications • 160 certified companies (HVE and/or ISO 14 001) 2019: 363 members including 306 certified ISO 14 001 and/or HVE*
102
companies HVE
26
companies ISO 14001
• PRESS KIT VINS DE
178
companies ISO 14001 + HVE
- CIVB 2020 •
Examples of crop protection progress made by members of the association
EVOLUTION OF CROP-PROTECTION MANAGEMENT • Increased tillage under the row and 20% plant cover between rows • 30% use of sexual confusion • Increase in the use of Decision Support Tools => 41% reduction in doses on average / approved dose EVOLUTION OF PRODUCT TOXICITY • Organic approved products = 1 out of 2 products used // 80% total tonnage • Biocontrol = 30% of products used // 76% total tonnage (including sulphur) • CMR = <4% of products used // 1% total tonnage
31
TRAINING AT SCHOOLS IN THE GIRONDE
La Gironde Verte
• PRESS KIT VINS DE
- CIVB 2020 •
“We are the children of the vine, let’s get to know it better” La Gironde Verte aims to introduce young people in the Gironde, in a school setting, to the vineyard that surrounds them, to raise their awareness of their environment and to encourage vocations while creating intergenerational ties. Created in 1992 by the CIVB, La Gironde Verte is a local educational programme on the world of wine for teaching in primary, middle and high school. It aims to facilitate better understanding by children of the Gironde wine environment, its culture, its people, its trades, its economy, while allowing a better understanding of the identity of the Gironde region. The educational content has been developed in collaboration with Cap Sciences (the BordeauxAquitaine Centre for Scientific, Technical and Industrial Culture) and has the support of the Academic Directorate of the National Education department.
Since 2012, the start of the new Gironde Verte programme, nearly 27,000 young people have discovered the vine at school.
Since July 2016, La Gironde Verte has benefited from an agreement signed with the Rectorate of the Academy of Bordeaux.Its objectives are:
- carrying out a project that adapts to teachers’ needs, - contributing to pupils’ educational pathways by offering a multidisciplinary project and by putting the pupils in contact with professionals, - carrying out a project that is meaningful for the pupils, involving them in concrete actions in which they build their knowledge through observation, experimentation and meetings, - supporting teachers by providing them with ideas and resources from the professional world of wine and the socio-cultural environment of the Gironde, so that they find material to teach, whatever their subject. In 2020, this agreement will be renewed with a particular emphasis on sustainable development and the maintenance of biodiversity in the winegrowing environment, links with artistic and cultural education, and raising awareness of the risk linked to alcohol consumption in young people.
32
All the tools to be used in class and adapted to school programmes are available online and for free download at www.gironde-verte.com
All the players mobilised
MAYORS
WINEGROWERS
TEACHERS Welcoming pupils to their Leading the class property
Encouraging meetings between schools and winegrowers
Les 4 saisons
de la vigne
- CIVB 2020 •
Kindergarten / Primary notebook
• PRESS KIT VINS DE
For each class, teachers have an accompanying document so that they can lead workshops and there are activity books for pupils (games, colouring, quizzes, questionnaires, etc.).
Le petit cahier Cycle 1 Prénom
NEW In partnership with the Gironde Union of vine nurseries, two vine plants were offered to teachers involved in the programme so that they could plant them and watch them grow with their pupils.
33
34 • PRESS KIT VINS DE
- CIVB 2020 •
• PRESS KIT VINS DE
- CIVB 2020 •
2019 sales report
1
- CIVB 2020 â&#x20AC;˘ â&#x20AC;˘ PRESS KIT VINS DE
2
In a context of global economic disruption, Bordeaux remains the leading French AOC vineyard, both for export and in France (based on large retail distribution). Marked by a late frost, the 2017 harvest was historically small (volume down 39% compared with 2016 - unheard of since 1991). As expected, this small harvest had an impact on our availabilities, our prices and hence our sales. On top of this comes the year 2019, strongly impacted by multiple geopolitical factors of which Bordeaux wines are collateral victims: Brexit, US tariff, political crisis in Hong Kong.
2019 sales report Estimates for the campaign from 1 August 2018 to 31 July 2019 / sources: CIVB + customs
4.15 million hectolitres of Bordeaux wine sold in 2019 (down 12% vs 2018) equivalent to 553 million bottles for a value of 3.9 billion Euros (down 4% vs 2018).
.. . . . .
..... .... ...
bottles sold per second around the world
. ..
Other countries 12% Japan 4% Germany 4%
44%..................... . RT . . . . . .. PO ... EX
FRANCE 56%
NO. 1 DESTINATION DISTRIBUTION BY VOLUME
UK 4%
FRANCE 56%
Belgium 4%
HYPER AND SUPERMARKETS
USA 5%
China + HK 10%
• PRESS KIT VINS DE
DISTRIBUTION BY VOLUME
18
48%
OTHER CIRCUITS (catering, on-trade, wine merchants, direct sales...)
- CIVB 2020 •
43% FRENCH HARD DISCOUNT
9%
EXPORT 44%
OF VOLUMES SOLD EUROPEAN UNION 37%
THIRD COUNTRIES 63%
TOP 5 BY VOLUME FOR 2019 EXPORTS NO. 1 CHINA: 56 million bottles NO. 2 UNITED STATES: 26 million bottles NO. 3 UNITED KINGDOM: 24 million bottles NO. 4 BELGIUM: 23 million bottles NO. 5 GERMANY: 21 million bottles
SHARE OF BORDEAUX WINES IN FRENCH EXPORTS BY VALUE IN 2019
AGRI-FOOD
3%
WINE AND SPIRITS
14 %
STILL WINES
33 %
3
France
• PRESS KIT VINS DE
- CIVB 2020 •
In France, consumption patterns and occasions are undergoing profound changes that have a direct effect on the entire wine category: constant decrease in wine consumption, “drink less but better”, changes in consumption occasions, drop in the consumption of meat, less structured meals, changing buying habits weakening large retail distribution. Other detrimental factors: the entry into force of the EGalim law (Agriculture and Food law) in February 2019, which regulates promotions and raises the resale-below-cost threshold by 10%, and traditionally strong periods (such as supermarket wine fairs) that are running out of steam.
FRANCE
56%
OF BORDEAUX WINE VOLUMES SOLD IN 2018
According to the latest Wine intelligence 2019 notoriety study among French consumers, on the following 2 items, Bordeaux scores better than other French and foreign vineyards and remains the preferred vineyard of the French. • 56% of consumers consider Bordeaux to be of very good quality • 55% consider that Bordeaux inspires confidence
2019 REPORT ON SALES IN LARGE RETAIL
Bordeaux, NO. 1 AOP vineyard
130 million bottles (-10%)
2019 report = Data in hyper and supermarkets > 400 m and excluding hard-discount // 12-month rolling total ending P13 2019 // Source CIVB Economy and Studies department // IRI 2
Hyper and supermarkets remain the leading channel for selling Bordeaux wines in France (48%). In a particularly uncertain general economic context and with constantly falling consumption, sales of still wines in France are down (by 5% in volume for AOPs). For Bordeaux wines, the situation was worsened by the very small 2017 harvest (down 39% vs 2016) causing a lack of available volumes. Sales of Bordeaux wines were also down in 2019, a further drop of 10% in volume and 9% in value. At the same time, sales of AOP wines outside Bordeaux also recorded a decline (down 7% in volume). Bordeaux remains the leading AOP vineyard sold on this circuit and represents 25% of volume sold and 28% of turnover.
of Bordeaux wines sold in 2019 (-8% for all AOPs)
for a value of
766 million Euros (-9%) (-5% for all AOPs)
€5.87 average price of a 75 cl* bottle of Bordeaux wine in supermarkets (*based on all pack sizes in 75 cl bottle equivalents)
Bordeaux sales distribution by colour
DISTRIBUTION OF RED BORDEAUX WINE SALES BY PRICE BRACKET (75 cl bottles)
< €3 11%
4
€3-5
41%
€5-10
> €10
36%
12%
84 %
9 7 % %
2019 REPORT ON SALES IN LARGE RETAIL Source CIVB Economy and Studies Service // IRI 2019 report = Data in hyper and supermarkets > 400 m2 and excluding hard-discount
2019 REPORT ON SALES IN LARGE RETAIL Source CIVB Economy and Studies Service // IRI 2019 report = Data in hyper and supermarkets > 400 m2 and excluding hard-discount
Bordeaux leads in volume and value in sales of Organic AOP wines
Bordeaux remains the leading AOP vineyard for sales of Organic wines. Bordeaux wines
represent 31% by volume and 28% by value of AOP wines sold in supermarkets and hypermarkets in 2019.
In 2019, 1.4 million bottles of Crémant de Bordeaux were sold in supermarkets, an increase of 19% in volume (total AOP stable) for a value of 7.7 million Euros (up 19%) (total AOP up 1%). Bordeaux thus recorded, for the third year running, the fastest growth within the main French AOCs excluding Champagne. The average price for a bottle of Crémant de Bordeaux is now €5.58. (AOP = €6.11)
- CIVB 2020 •
In 2019, sales for Bordeaux were up 6% in volume at 6.5 million bottles and up 6% in value at 36 million Euros.
+93% in 3 years
• PRESS KIT VINS DE
Sales of Organic AOP wines (62% of the volume of Organic wines sold in supermarkets) increased by 7% in volume.
Still a record success for Crémant de Bordeaux
Sales of Organic Bordeaux wines are increasing for all 3 colours. For Bordeaux, Organic wines account for 5% of sales (compared with 4.3% last year). The average price of Organic Bordeaux (all formats, 75 cl equivalents): €5.53 (all organic AOPs: €6)
es............ .. . . win
Other AOP 69%
..
.. .... . ..
Bordeaux wines 31%
A P
.. Sales by ..... . . vo . ...
of organic
O
me lu
5
.... ...
Export report Stable value in 2019 despite severely disrupted commercial interests
44%
• PRESS KIT VINS DE
- CIVB 2020 •
BY VOLUME
€
52%
BY VALUE
OF BORDEAUX WINES SOLD IN 2019
DISTRIBUTION OF 2019 SHIPMENTS BY ZONE AND BY VALUE NORTH AMERICA
EUROPEAN UNION
17%
30%
OF SHIPMENTS
OF SHIPMENTS
OTHER COUNTRIES
13%
ASIA
40%
OF SHIPMENTS
OF SHIPMENTS
SHARE OF BORDEAUX IN THE VALUE OF FRENCH EXPORTS OF STILL WINES AOP: appellation d'origine contrôlée wines VSIG: Wines without geographical indication IGP: Protected geographical indication
VSIG 8% IGP 15%
Bordeaux wines 35%
In 2019 Bordeaux exported wines for a value of 2 billion Euros (=), representing 239 million bottles or 1.8 million hectolitres (- 4%) MAIN ELEMENTS OF THE 2019 REPORT In 2019, Bordeaux remains the clear leader in French exports of still AOP* wines (45% by value and 35% by volume). Bordeaux shipments recorded a slight drop in volume (-4%) and remained stable in value. Bordeaux wines remain marked by the uncertain global economic context in 2019, aggravated by a historically small 2017 harvest (down 39%), (the smallest since 1991). The drop in volume is led by third countries (-7%). The Chinese zone largely explains the fall (-17% for Mainland China and -25% for Hong Kong). In the United States, despite an additional ad valorem tariff of 25% that came into force on 18 October, exports are almost stable (-1% at 196,000 hl). The European Union ended the year slightly up (+1% at 665,000 hl). Germany (+ 5% at 155,000 hl) and the Netherlands (+ 9% at 37,000 hl) are the main growth destinations. The United Kingdom, meanwhile, is stable (177,000 hl) while Belgium is down 3% (at 176,000 hl).
Other AOP still wines 42%
SOURCE: CIVB / Customs // 12-month rolling total - Data to end December 2019 and changes compared with 2018
6
HISTORY OF EXPORTS OF BORDEAUX WINES
CIVB - ECONOMY & STUDIES / SOURCE: CUSTOMS
BY VOLUME Thousands hl 2 500 2 250
World
2 000
1 796 (- 4%)
1 750 1 500
Non-EU
1 250
1 131 (- 7%)
1 000 750
European Union
665 (+ 1%)
500 250 0
09
10
11
12
13
14
15
16
17
18
19
• PRESS KIT VINS DE
BY VALUE Million € 2 500 2 250 2 000
World
2 084 (=)
Non-EU
1 454 (- 2%)
1 750 1 500
- CIVB 2020 •
1 250 1 000 750
630 (+ 4%)
500
European Union
250 0
09
10
11
12
13
14
15
16
17
18
19
TOP 15 DESTINATIONS BY VALUE FOR BORDEAUX WINES IN 2019 (in million Euros)
5 73
Top 15 markets = 89% of total export value 294
260 130
12 1
1 13
11 2
64
38
37
30
21
20
19
17
* Mainland China + HK + Macau
7
8 • PRESS KIT VINS DE
- CIVB 2020 •
EXPORT
Main destinations in 2019
• PRESS KIT VINS DE
- CIVB 2020 •
9
Destination of Bordeaux wines in 2019 VOLUME 1
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Destination of Bordeaux wines in 2019 VALUE
10
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CHINA FOR BORDEAUX WINES
China + Macau + Hong Kong
421,000 hectolitres
HISTORY OF BORDEAUX EXPORTS
exported (-18%) equivalent to 56 million bottles
TO CHINA in volume / Thousand hectolitres Thousands hl
1ST COUNTRY BY VOLUME
800 700
Total Bordeaux
600 500
421 (- 18%) 408 (- 18%)
Red rouges
- CIVB 2020 •
400
(-12%) 1ST COUNTRY BY VALUE
300
CHINA IN BORDEAUX WINE EXPORTS
200 100
09
10
11
12
13
14
15
in volume 23% in value 27%
13 (- 24%)
White blancs 0
• PRESS KIT VINS DE
573 million Euros turnover
16
17
18
19
BORDEAUX WITHIN FRENCH EXPORTS OF STILL AOP WINES TO CHINA
68%
BREAKDOWN OF VOLUMES SHIPPED IN 2019
BY GROUP OF APPELLATIONS
63% of volume 74% of the value
17% 6% Gr. Bordeaux
Gr. Côtes
Gr. Médoc & Graves
6%
3%
0%
Gr. StEmilionPomerolFronsac
Gr. Blancs Secs
Gr. Blancs doux
In 2019, China remains the top export destination for Bordeaux wines in volume and value, despite a sharp decline since 2018 coming after three consecutive years of increase and a record 2017. In 2019, Bordeaux is in line with the overall decrease in Chinese imports of still wines observed since mid-2018 (-11%). The situation was worsened by the very small 2017 harvest (down 39%) in Bordeaux. Finally, Bordeaux remains in competition with other origins which benefit from free trade agreements (Chile and Australia). In Hong Kong, Bordeaux suffered the slowdown in the local economy due to societal tensions that arose from June 2019.
China
Hong Kong
Macau
• 360,000 hectolitres exported (-17%)
• 57,700 hectolitres exported (-25%)
• 3000 hectolitres exported (-1%)
equivalent to 8 million bottles
equivalent to 400,000 bottles
equivalent to 48 million bottles
• 254 million Euros (-18%)
• 303 million Euros (-7%)
• 16 million Euros (+23%)
AVERAGE INVOICE PRICE FOR BORDEAUX WINES IN BOTTLES IN 2019 (75 cl equivalent)
Red wines / White wines
€5.28 €5.36
10
Red wines
€40.38
White wines
€18.13
Red wines
€40.90
CIVB Economy and Studies Department Source: Customs // 12-month rolling total to end December 2019
White wines €23.91
Destination of Bordeaux wines in 2019 VOLUME 1
2
3
a
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4
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lan
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Destination of Bordeaux wines in 2019 VALUE
10
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9
1
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United States In 2019, Bordeaux wine exports reached 196,000 hectolitres (-1%) or the equivalent of 26 million bottles for a value of €294m (+5%). (Change compared with 2018)
In 2019, Bordeaux shipments remained at a very high level. For white wines, the United States is now their No. 1 export destination. In 2019, they registered a good increase in volume (+13%) with 4 million bottles exported. Bordeaux remains the leader in French exports of AOP wines to the United States (21% of volume and 30% of the value).
196,000 hectolitres exported (-1%) equivalent to 26 million bottles 2ND COUNTRY BY VOLUME
(+5%) 2ND COUNTRY BY VALUE
HISTORY OF BORDEAUX EXPORTS
TO THE UNITED STATES
- CIVB 2020 •
294 million Euros turnover
• PRESS KIT VINS DE
However, since 18 October 2019, French still wines have been heavily and unfairly taxed in the context of a dispute concerning the aeronautical sector between the American authorities and certain European Union countries, including France. This 25% ad valorem tax immediately affected exports of Bordeaux wines. In November 2019 alone, Bordeaux wines registered a 46% decline in turnover and 24% drop in volume (compared with November 2018).
THE UNITED STATES FOR BORDEAUX WINES
COLOUR DISTRIBUTION
in volume / Thousand hectolitres
(volume)
Thousands hl 250
Total Bordeaux
200
196 (- 1%) 165 (- 4%)
150
Red wine 84%
Red wines
100
50
31 (+ 13%)
White wines 0
09
10
11
12
13
14
15
16
17
18
19
52%
BREAKDOWN OF VOLUMES SHIPPED IN 2019
BY GROUP OF APPELLATIONS
15% 6% Gr. Bordeaux
Gr. Côtes
11%
14% 1%
Gr. Médoc & Graves
Gr. StEmilionPomerolFronsac
Gr. Blancs Secs
Gr. Blancs doux
CIVB Economy and Studies Department Source: Customs // 12-month rolling total to end December 2019
THE UNITED STATES IN BORDEAUX WINE EXPORTS = in volume 11% in value 14% BORDEAUX WITHIN FRENCH EXPORTS OF STILL AOP WINES TO UNITED STATES 21% of volume 30% of the value
11
Destination of Bordeaux wines in 2019 VOLUME 1
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Destination of Bordeaux wines in 2019 VALUE
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United Kingdom THE UNITED KINGDOM FOR BORDEAUX WINES
In 2019, 177,000 hectolitres of Bordeaux wines were exported to the United Kingdom (=) with a value of €260m (+15%). Change
• PRESS KIT VINS DE
- CIVB 2020 •
compared with 2018
Despite a context of economic uncertainty linked to Brexit, Bordeaux is maintaining the level of its shipments to the United Kingdom. The reputation of recent vintages in Bordeaux has led, for the past 3 years in particular, to large increases in value.
177,000 hectolitres exported (=) equivalent to 24 million bottles
Bordeaux remains the leader in French exports of AOP wines to the United Kingdom and represents 24% of volume and 43% of the value.
3RD COUNTRY BY VOLUME
260 million Euros (+15%)
HISTORY OF BORDEAUX EXPORTS
turnover
TO THE UNITED KINGDOM in volume / Thousand hectolitres
3RD COUNTRY BY VALUE
Thousands hl 300
COLOUR DISTRIBUTION (volume)
250
177 (=)
Total Bordeaux
200
151 (+ 2%)
150
Red wines 100
Red wine 85%
50
26 (- 9%)
White wines 0
09
10
11
12
13
14
15
16
17
18
19
THE UNITED KINGDOM IN BORDEAUX EXPORTS =
in volume 10% in value 12%
44%
BREAKDOWN OF VOLUMES SHIPPED IN 2019
BY GROUP OF APPELLATIONS
12
17%
22% 14%
2% Gr. Bordeaux
Gr. Côtes
1% Gr. Médoc & Graves
Gr. StEmilionPomerolFronsac
Gr. Blancs Secs
Gr. Blancs doux
BORDEAUX WITHIN FRENCH EXPORTS OF STILL AOP WINES TO THE UNITED KINGDOM
24% of volume 43% of the value
CIVB Economy and Studies Department Source: Customs // 12-month rolling total to end December 2019
Destination of Bordeaux wines in 2019 VOLUME 1
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Destination of Bordeaux wines in 2019 VALUE
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Belgium In 2019, 176,000 hectolitres (-3%) of Bordeaux wines were exported to Belgium with a value of €112m (-6%). Change compared with 2018 With the equivalent of 23 million bottles exported, Belgium is a historic and decisive market for Bordeaux wines.
BELGIUM FOR BORDEAUX WINES
176,000 hectolitres
Bordeaux remains the leader in French exports of AOP wines: 33% of volume and 40% of the value.
exported (-3%) equivalent to 23 million bottles
• PRESS KIT VINS DE
In 2019, Bordeaux shipments remained hit by the small 2017 harvest and a slowdown in imports of still wines (-3%).
4TH COUNTRY BY VOLUME
(-6%) turnover
HISTORY OF BORDEAUX EXPORTS
TO BELGIUM in volume / Thousand hectolitres
7TH COUNTRY BY VALUE
COLOUR DISTRIBUTION
Thousands hl
300
(volume)
Total Bordeaux
250
176 (- 3%)
200
153 (- 2%)
Vins rouges
150
Red wines 87%
100
50
0
- CIVB 2020 •
112 million Euros
Vins blancs 23 (- 5%) 09
10
11
12
13
14
15
16
17
18
19
BELGIUM IN BORDEAUX WINE EXPORTS =
in volume 10% in value 5%
47%
BREAKDOWN OF VOLUMES SHIPPED IN 2019
BY GROUP OF APPELLATIONS
17% 9%
13%
12%
Gr. StEmilionPomerolFronsac
Gr. Blancs Secs
1% Gr. Bordeaux
Gr. Côtes
Gr. Médoc & Graves
Gr. Blancs doux
BORDEAUX WITHIN FRENCH EXPORTS OF STILL AOP WINES TO BELGIUM
33% of volume 40% of the value
CIVB Economy and Studies Department Source: Customs // 12-month rolling total to end December 2019
13
Destination of Bordeaux wines in 2019 VOLUME 1
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Destination of Bordeaux wines in 2019 VALUE
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Germany
- CIVB 2020 •
In 2019, Bordeaux wines with a value of €113m (-6%) were exported to Germany, representing a volume of 155,000 hectolitres (+5%). Change compared with 2018 In 2019, Bordeaux shipments started to rise again after a decline in 2018 resulting from the small 2017 harvest. The lowest-value wines, due to lack of availability, were the most affected (<€3 per litre ex-cellars). 2019 marks a rebalancing.
GERMANY FOR BORDEAUX WINES
It should be noted that 2014 was boosted by large-scale summer purchases by a discount chain.
155,000 hectolitres
Bordeaux remains the leader in French exports of AOP wines to Germany (46% of volume and 51% of the value).
exported (+5%) equivalent to 21 million bottles
• PRESS KIT VINS DE
5TH COUNTRY BY VOLUME
113 million Euros (-6%) turnover
HISTORY OF BORDEAUX EXPORTS
TO GERMANY in volume / Thousand hectolitres
6TH COUNTRY BY VALUE
Thousands hl 350
COLOUR DISTRIBUTION (volume)
300
250
Total Bordeaux
200
155 (+ 5%) 138 (+ 5%)
150
Red wines
Red wines 89%
100
50
0
White wines 09
10
11
12
13
14
15
16
17 (=) 17
18
19
GERMANY IN BORDEAUX WINE EXPORTS =
in volume 9% in value 5%
67%
BREAKDOWN OF VOLUMES SHIPPED IN 2019
BY GROUP OF APPELLATIONS
13% 3% Gr. Bordeaux
14
Gr. Côtes
Gr. Médoc & Graves
6%
9%
Gr. StEmilionPomerolFronsac
Gr. Blancs Secs
2% Gr. Blancs doux
BORDEAUX WITHIN FRENCH EXPORTS OF STILL AOP WINES TO GERMANY
46% of volume 51% of the value
CIVB Economy and Studies Department Source: Customs // 12-month rolling total to end December 2019
Destination of Bordeaux wines in 2019 VOLUME 1
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Japan In 2019, 152,000 hectolitres of Bordeaux wines were exported, the equivalent of 20 million bottles (+8%) for a value of €121m (+7%).
JAPAN FOR BORDEAUX WINES
Change compared with 2018
152,000 hectolitres exported (+8%) equivalent to 20 million bottles
In Japan, Bordeaux still remains the leader in French exports of still wines: 51% of volume and 42% of the value.
6TH COUNTRY BY VOLUME
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2018 registered a decline, linked to the wait for a free trade agreement that came into force on 1 February 2019, ensuring a reduction in customs duties for European wines. In 2019, Bordeaux wine shipments were on the rise again, in both volume and value.
121 million Euros TO JAPAN
in volume / Thousand hectolitres
5TH COUNTRY BY VALUE
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(+7%) turnover
HISTORY OF BORDEAUX EXPORTS
Thousands hl 250
COLOUR DISTRIBUTION
200
(volume)
Total Bordeaux
152 (+ 8%)
150
137 (+ 7%)
Red wines 100
Red wines 90%
50
White wines 0
09
10
11
12
13
14
15
15 (+ 14%) 16
17
18
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JAPAN IN BORDEAUX WINE EXPORTS = BREAKDOWN OF VOLUMES SHIPPED IN 2019
in volume 8% in value 6%
69%
BY GROUP OF APPELLATIONS
4% Gr. Bordeaux
Gr. Côtes
14%
Gr. Médoc & Graves
3% Gr. StEmilionPomerolFronsac
10% Gr. Blancs Secs
0% Gr. Blancs doux
BORDEAUX WITHIN FRENCH EXPORTS OF STILL AOP WINES TO JAPAN
51% of volume 42% of the value
CIVB Economy and Studies Department Source: Customs // 12-month rolling total to end December 2019
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Marketing / communication
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“ Bordeaux must show itself for what it is. It’s time for Bordeaux to come out! ” Bernard Farges, President of the CIVB
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2020
A collective, creative and innovative mobilisation for opinion leaders and consumers In 2020, collective promotion within the interprofession is being reoriented. The objectives are tight, aggressive and positive, ensuring more synergies with other collective investments and those of the operators.
The actions remain focused on 7 priority markets: France, Belgium, Germany, the United Kingdom, China, the United States and Japan.
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Two cross-cutting themes drive this new 2020 strategy: • 80% of the actions are focused on opinion leaders (e.g. influencers, sommeliers, etc.) and operations in the on-trade, supermarkets and wine shops.
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The actions aim to invigorate sales and (re)assert the DNA of Bordeaux wines: accessible, modern and committed.
• The human face of Bordeaux, its women and men, is at the heart of explosive and inventive actions. • To influence demand, the actions aim to enrich the customer experience and encourage conversion to purchase.
Bordeaux wines are reinventing themselves in line with consumer changes and their support for them.
REMINDER: THE CIVB’S OVERALL MISSION The interprofession unites, coordinates and makes collective tools and mechanisms available to instil a dynamic and facilitate the daily work of Bordeaux operators, winegrowers and merchants. The pillars of its strategy are: • Creating a preference for the Bordeaux brand. • Recruiting and uniting opinion leaders. • Recruiting, renewing and retaining consumers.
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Bordeaux together Uniting Bordeaux winegrowers and merchants to work together on the ground. EXAMPLE
A very good turn-out for the 1st edition of La Tournée des Vins de Bordeaux in France On 24 and 25 January 2020, more than 1300 winegrowers and merchants, cooperative cellars and their members, brokers, agents, etc., rallied together for two days to meet consumers and promote their wines. Their mission: to allow the French to (re)discover the diversity of Bordeaux as well as those who hide behind the bottles. 1000 sales outlets, in more than 670 towns and cities, took part in the event, ranging from supermarket wine departments to wine shops, from restaurants to wine bars.
IN ALL OF THEM, THERE WERE REAL ENCOUNTERS, GREAT DISCOVERIES AND MANY BENEFITS.
This unifying event reflects the collective More than 1300 winegrowers and merchants, cooperative cellars deployed dynamic in Bordeaux to engage with throughout France over two days. consumers. By holding it around the feast of Saint Vincent, this new event takes root in a wine tradition synonymous with the authenticity of conviviality and festivities.
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Bordeaux synergies
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Ensuring better synergy of actions for ever more effective investments. EXAMPLE
Clink different: the first joint programme by Bordeaux wines and German wines in the USA With the slogan “Clink Different”, the Conseil Interprofessionnel du Vin de Bordeaux (CIVB) and the German Wine Institute (Deutsches Weininstitut - DWI) have been working together since March 2019, on a joint promotional programme in the United States. This will go on for 3 years and has a budget of €9.8m, 80% of which will be paid for by the European Union as part of the programme “Enjoy, it’s from Europe”. The objective of the actions, which the CIVB will coordinate, is to increase awareness and sales of Bordeaux wines and German wines. Even if all the colours of wine are included in the programme, one of its advantages is offering a surprising discovery of Bordeaux through its white wines and Germany through its red wines. The marketing activities of the “Clink Different” partnership focus on the states of California, Oregon, Nevada, South Carolina, Florida and Georgia. In the other states, the CIVB and the DWI continue their activities within the framework of their respective CMO (Common Market Organisation) programmes. The “Clink Different” programme targets the main influencers in the trade (importers, distributors, wine merchants), the American gastronomic scene (sommeliers and chefs) and the media. Consumer awareness is increased through actions promoting European culture and atmosphere.
clinkdifferent.com
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Unexpected Bordeaux Carrying out actions to win over opinion leaders and consumers by embodying the revival of Bordeaux. EXAMPLE
The women of the vineyard take power in New York STRONG WOMEN MAKE BIG BORDEAUX BOTTLES In March 2020, for the first time, a 100% female delegation flew to the United States on International Women’s Day. These winegrowers set off to conquer the city across 70 trendy restaurants, by showcasing their jeroboams (3-litre bottles). By attracting the curiosity of restaurateurs and consumers with these “big bottles”, Bordeaux wanted to embody the revival of the vineyard through the spirit and collective talent of these women. From 1 to 8 March, partner restaurants, ranging from wine bars to Michelin-starred restaurants, offered a range of Bordeaux wines served by the glass from these large bottles. VIDEO: WWW.YOUTUBE.COM/ WATCH?V=WOCCOUM2UJE&FEATURE=YOUTU.BE
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Digital Bordeaux Creating tools to help the consumer in store.
The 1st experiment with a Virtual Sommelier in the supermarket
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EXAMPLE
To help consumers make their choice in the wine department, the CIVB is launching PARLEZ-VOUS BORDEAUX, the first virtual sommelier, free and accessible to everyone in the supermarket wine department. Pay a visit to national supermarket chains, starting with the first Wine Fairs in the spring and continuing throughout the year, to discover this digital solution for all. There will be distinctive neck labels on nearly 4 million bottles (wines between €3 and €10) among the different Bordeaux ranges: Intense Red, Indulgent Red, Sweet White, Fresh and fruity White, Crunchy Rosé.
A SIMPLE QR CODE TO BENEFIT FROM THE ADVICE OF A PROFESSIONAL! Just take the bottle with its neck label and scan the QR code to access the Virtual Sommelier. Laetitia and Benoit, both Bordeaux winegrowers, and trainers at the Bordeaux Wine School, then appear on the screen to talk about the qualities of the wine chosen and thus allow the right food pairings. Easy and practical, once the bottle has been purchased, the Virtual Sommelier returns home with you and can repeat its precious advice.
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Festive Bordeaux Creating wonderful encounters during 4 days of festivals dedicated to wine and its culture around the world
Wine festivals Created in 1998 in Bordeaux, Bordeaux Fête le vin has in 20 years become one of the biggest wine tourism events in Europe. Thanks to the mobilisation of the Bordeaux wine sector, the involvement of the cities of Bordeaux, Hong Kong, Quebec, Brussels, Liverpool, and with the support of many partners, these festivals are always very successful. These events are an opportunity to discover the diversity of the Bordeaux vineyard (appellations, colours, characteristics, etc.) and to exchange views with those who make Bordeaux wine. At
each festival, from 70 to almost 1500 (for the Bordeaux edition) winegrowers and merchants rally together to invade the city for 3 or 4 days of festivities. An essential part of the festivals, the Bordeaux Wine School pavilion takes festival-goers on a voyage of discovery that is as fun as it is exciting. Concerts, sound and light shows, fireworks, artistic demonstrations, unique experiences, exhibitions of works of art... add to these unmissable events.
FÊTES DU VIN PASS, The tasting pass includes
1 tasting at each pavilion: Bordeaux & Bordeaux Supérieur Red, Bordeaux Rosé Bordeaux White - Entre-deux-Mers and Crémant de Bordeaux, Côtes de Bordeaux, Sweet Bordeaux, Médoc, Graves - Sauternes, Saint-Emilion - Pomerol - Fronsac. + 1 glass + 1 introductory tasting course School + offers from various partners
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at the Bordeaux Wine
When Bordeaux celebrates... Bordeaux 2020
BORDEAUX FÊTE LE VIN
12th edition from 18 to 21 June 2020 Organised every 2 years www.bordeaux-fete-le-vin.com
2018 results (11th edition - 20 years of the event): 850,000 visitors • 18,000 people trained by the Bordeaux Wine School
Brussels 2020
eat! BRUSSELS drink! BORDEAUX 7th edition from 3 to 6 September 2020
Organised every year visit.brussels/fr/sites/eatbrussels 2019 RESULTS - 6TH EDITION: 100,000 visitors • More than 3000 people trained by the Bordeaux Wine School • PRESS KIT VINS DE
Hong Kong 2020
WINE AND DINE FESTIVAL
12th edition from 29 October to 1 November 2019 Organised every year www.discoverhongkong.com
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2019 EDITION CANCELLED due to political tensions // 2018 EDITION: 185,000 visitors • More than 3700 people trained by the Bordeaux Wine School
Liverpool 2021
BORDEAUX Wine Festival
2020 Bordeaux wines are partners of the Good Business Festival organised for the 1st time from 6 to 8 October thegoodbusinessfestival.com
NEXT BORDEAUX WINE FESTIVAL in 2021
2018 RESULTS (1ST EDITION): 10,000 visitors • 2200 people trained by the Bordeaux Wine School.
Quebec 2021
BORDEAUX FÊTE LE VIN IN QUEBEC
6th edition August 2021 (organised every 2 years)
2019 RESULTS - 5TH EDITION: 40,000 visitors • More than 3000 people trained by the Bordeaux Wine School.
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Before enjoying the wine, let its story be told.
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For thousands of years, the cultivation and knowledge of Bordeaux wines have been perpetuated from generation to generation. Whether you are a neophyte, an amateur or a professional, the Ecole du Vin de Bordeaux will guide you through this living heritage with original workshops where you will learn about wine and his language.
ecoleduvindebordeaux.com
Bordeaux experiences
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Increasing wine knowledge and making the trainees a community of ambassadors
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school in Bordeaux founded in 1989 Present in
21 countries with more than 250 accredited trainers
More than 85,000
people trained worldwide in 2019 of which 45% professionals and future professionals In France: 14,000 people of which 31% professionals
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Guided by the wish to share as widely as possible the passion of the women and men it represents, the Conseil Interprofessionnel des Vins de Bordeaux (CIVB) founded the Bordeaux Wine School in 1989. In the heart of the city of Bordeaux and throughout the world, the school welcomes professionals, connoisseurs and newcomers to discover Bordeaux wine, from introductory level to advanced.
An international school based on a team of expert trainers
There are no teachers here, but only winegrowers, oenologists, cellar masters, recognised personalities, qualified and above all passionate who wish, in addition to their professional activity, to share the knowhow and the daily life of the artisans of the Bordeaux vineyard. In 30 years, the school has built up a team of 250 experts from all over the world. The diversity of their profiles and their backgrounds, as well as their expertise in their own country, are all assets to guarantee a unique voyage of discovery.
Education that is off the beaten track
A true laboratory of ideas and drawing on the experience of its trainers, the school devises training courses in line with the needs of the participants. Thus, depending on the level of knowledge (beginner to expert), the profile (general public or professional), the sector of activity (on-trade, large retail, wine tourism…) and the country, the content and format is adapted to offer targeted and unique training.
ecoleduvindebordeaux.com The first “marketplace” for wine training
The Bordeaux Wine School is shaking up the online sale of wine training by creating a reservation website for all the workshops offered around the world. Whether you are in Paris, Tokyo, London, San Francisco... or Bordeaux, it is now possible to find and book online the workshop closest to your home.
A rich offer of workshops to discover online
Whatever your profile (public or professional), your level and the theme you’re looking for, a search engine can find the workshop that suits you best. Simple and practical, this site also lets you find out about the trainers and share their experience. New ecoleduvindebordeaux.com website coming in Spring 2020.
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In Bordeaux From the tasting room ... to the vineyard.
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In the heart of the city of Bordeaux, the school welcomes the general public and professionals all year round. From an hour to a day, in the tasting room or in a cellar, around a gourmet meal or nibbling on a few squares of chocolate, the school’s programme offers a real journey to experience Bordeaux wine country.
WORKSHOPS FOR ALL PROFILES (from €26 to €240 ) DISCOVERY WORKSHOPS During the day or in the evening, to get to know the essentials of Bordeaux and wine tasting. Examples: • Initiation workshop • Tasting, instructions for use
GOURMET WORKSHOPS Food and wine pairing experiences to share around a table or in a chef’s kitchen. Examples: • From the vineyard to the table • Wines and cheeses • Choco’Bordeaux
EXPLORATION WORKSHOPS To unlock the secrets of Bordeaux wines. Examples: • The art of blending • The flavours of wine • The sommelier, that’s me! • Art and grands crus
IN Bordeaux, the school has some new training areas. With Rive Gauche and its large dining table, Rive Droite and its tasting room and more intimate space, and Denis Dubourdieu in memory of the famous Bordeaux oenologist, the school offers more connected formats.
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Bordeaux alongside professionals Bordeaux is increasing the number of its actions with catering professionals, wine merchants and large retailers, designed to be of use in their professional lives, notably with the know-how of the Bordeaux Wine School. EXAMPLES UNITED STATES, CHINA & HONG KONG
Somm Like It Bordeaux Uniting a sommeliers
new
generation
of
A particularly influential target in North America and Asia, a new generation is dusting off the clichés surrounding sommeliers. For the past 2 years, Bordeaux has been inviting them to select their favourite wines in blind tasting battles. Organised throughout the United States (New York, Chicago, Miami, Boston, Los Angeles, San Francisco, Dallas, Houston...) and in China, this team challenge always ends with a great evening shared by enthusiasts.
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BORDEAUX WINE SCHOOL A NEW LEASE OF LIFE FOR PROFESSIONAL TRAINING The Bordeaux Wine School offers training specific to each profession. Depending on the level of knowledge, professional objectives and sector of activity, content and formats can be custom-made with “turnkey” solutions. In France and abroad, in place or on school premises, in the vineyard, with supermarket buyers, wine merchants, sommeliers, wholesalers, waiters, restaurateurs, chefs, sales staff… the school is committed to meeting their professional needs. Each year, more than 38,000 professionals trust the Bordeaux Wine School to enrich their skills.
EXAMPLES E-LEARNING
The ŒNOBORDEAUX application To complement
E-COMPETITION
The Masterclass tour
carried
out each year for 10 years in China for wine professionals (importers, mostly, sommeliers, restaurateurs ...). The objective is to regularly deepen their knowledge of Bordeaux wines. Once again a pioneer, the school offers a powerful and original format. With 15 stops (Beijing, Shijiazhuang, Xi’an, Shenyang, Zhongshan, Shenzhen, Guangzhou, Kunming, Chengdu, Changsha, Hangzhou, Shanghai ...) more than 1000 wine professionals are trained in just 3 months.
In spring 2019, the school launched the 1st edition of an inter-school challenge, open to all future wine professionals, designed to find the Révélation Jeune Sommelier de France. The principle: a first round in 10 steps, exclusively on the OenoBordeaux app. The 5 candidates who scored the most points were welcomed to Bordeaux for the final in front of a jury of personalities from the world of wine. In 2019, it was Emma Hubert, a trainee sommelier at CFA Médéric de Paris and in a work-study placement at the Pavillon Ledoyen (Paris 8th), who won the title of Révélation Jeune Sommelier de France 2019. NEXT EDITION IN NOVEMBER 2020
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Som’ Bordeaux
CHINA
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face-to-face training, the ŒnoBordeaux app, intended for sales and sector professionals, breaks down the boundaries. OBJECTIVE: to provide an innovative and immediate training solution to professionals.
BORDEAUX - FRANCE
The bill please!
Masterclasses intended for catering professionals Wherever they work and whatever their level of knowledge, waiters, chefs, bartenders, pastry chefs, sommeliers... all are invited to participate in a 3-hour session, in Bordeaux or in their restaurant with the programme: oenological discoveries, practical exercises and discussions, all to help them better advise their customers, build a wine list adapted to their cuisine or even enhance their additional sales.
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Bordeaux selections for the trade
Examples: • Belgium: Sélection Bordeaux • United Kingdom: Bordeaux Hot 50 • Germany: Bordeaux Top 50 • Japan: My Bordeaux • China: Simply Bordeaux
of sale, consumer events, training courses, etc.).
Whether they are on Michelin-starred tables, associated with dishes reinvented by bistronomy, or associated with traditional brasserie dishes... Bordeaux wines, the leaders on restaurant wine lists, give support to all restaurants and reaffirm it through multiple partnerships.
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On all fronts of French catering
Le Tour des cartes
by Terre de Vins
2020 // 4th edition // PARIS
2020 // 15th edition // PARIS
from 12 to 15 September 2020 at the Parc Floral de Paris
2020 // 2nd edition // LYON
from 14 to 16 June 2020
Business meetings in the 7 priority markets for Bordeaux wines
Each year, the CIVB invites members of the trade to a morning discussion on the latest news from Bordeaux wines.
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Since 2005, the CIVB has organised official selections in the main export countries to promote the accessibility, diversity and good value for money of Bordeaux. This operation is intended primarily for distribution professionals and then for consumers. The wines selected come within a previously defined price bracket and are tasted blind by a local jury of recognised experts (sommeliers, journalists, etc.). The 50 to 100 wines with the best scores are selected. This selection is then highlighted throughout the year (at points
Bordeaux Day: 24h 100% Bordeaux in London In May, Bordeaux takes over a temporary space in the heart of London for a new event called Bordeaux Day. Over one day, Bordeaux wine welcomes more than 200 trade professionals (buyers, wine merchants, sommeliers, influencers) for a unique discovery of Bordeaux. After a morning of conferences (sustainable development, statistics, market trends, etc.), the afternoon is dedicated to thematic meetings and tastings: Green Bordeaux, a space for committed wines, Hot 50, the CIVB’s 2020 selection, BdXchange, a space dedicated to wines from importers, agents and wholesalers and Bordeaux Undiscovered, the area reserved for 30 Bordeaux professionals without distribution on the market. This event aims to encourage exchanges between professionals, put faces on the vineyard and present atypical and committed cuvées (without sulphur, single varietal, etc.) which modernise the image of Bordeaux.
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Encouraging conversations on social networks with connoisseurs and newcomers.
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Connected Bordeaux Social networks
are a strategic tool for daily communication with consumers. Bordeaux wines are present daily on the main social networks allowing genuine exchanges with consumers. Bordeaux is now a leader among wine regions on social networks. With more than 1.8 million members in the 7 priority countries
(France, Belgium, Germany, United Kingdom, United States, Japan, China)
Bordeaux is keeping a real step ahead.
Bordeaux.com
Portraits, trends, recipes, appellations, lifestyle magazine, videos... The site has nearly 7 million visitors each year.
NEW SECTION “BORDEAUX, A COMMITTED VINEYARD” to explain vineyard work to the various audiences in terms of sustainable development, through video interviews, articles, a map of good environmental practices, etc.
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Wine tourism in Bordeaux
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Set off
to discover the Bordeaux vineyard
The Bordeaux vineyard is a wonderful playing field for wine lovers and explorers. A flagship destination for wine tourism, activities are offered throughout the year and for all audiences: initiation to tasting, discovery of the châteaux, harvest workshops, evenings with the winegrowers... The vineyard is full of fun activities! As a couple, with your family, with friends or alone, discover it over 6 accredited wine routes. They cross unique landscapes and allow you to meet the men and women who make Bordeaux wine. These artisans, wearing many different hats, give of their best to offer a warm welcome and unforgettable memories. In parallel, innovative activities have been developed jointly, such as the Bordeaux Wine School, the Cité du Vin, Bordeaux Wine Trip, etc.
Bordeaux Wine Trip
6 Bordeaux wine routes under the Vignobles et Découvertes national wine tourism label • The Bordeaux Wine Route in Graves and Sauternes • The Bordeaux Wine Routes in the Entre-deux-Mers • The Bordeaux Wine Routes, Bordeaux, gateway to the vineyard • The Bordeaux Wine Routes in the Libourne region (SaintEmilion, Pomerol, Fronsac) • The Bordeaux Wine Routes in the Médoc • The Bordeaux Wine Routes in Blaye and Bourg
Bordeaux Wine Trip is the
benchmark portal for wine tourism in Bordeaux, listing service providers with an activity related to the world of wine: châteaux, wine merchants, cellars, tourist offices and maisons du vin, restaurants and wine bars, accommodation, etc. www.bordeauxwinetrip.com
The Cité du Vin www.laciteduvin.com Inaugurated on 1 June 2016 The Cité du Vin, located in the heart of the city, provides Bordeaux with a cultural facility for wine that is unique in the world. This cultural centre is innovative both architecturally and in terms of its content, covering more than 13,000 m2 and recognisable by its belvedere at a height of 35 metres. The Cité du Vin is a journey through time and space to discover the culture of wine around the world. The 3000 m2 permanent tour offers a sensory and
Some key organisations • Maisons du Vin are present in most appellations
• Tourism committees Bordeaux Tourist Office: bordeaux-tourisme.com Gironde Tourism www.gironde-tourisme.fr Nouvelle-Aquitaine Regional Tourism Committee: www.nouvelle-aquitaine-tourisme.com
A school accessible to all in the heart of Bordeaux Throughout the year, the Bordeaux Wine School offers introductory or advanced tasting workshops to the general public. • Short (2h/3h) or long (2, 3, 7 days) training courses. • Fun activities: making your own Bordeaux wine, food and wine pairing tips, cooking lessons, etc. • Discovery of the terroirs with oenological walking tours, • Wonderful meetings at the properties or in the classrooms with the trainers. Sessions from €29 to €350
www.ecoleduvindebordeaux.com
Open days interactive experience. A digital companion accompanies the visitor throughout the tour. It also offers temporary exhibitions, tasting workshops, a wine tourism information platform as well as restaurants and a world wine shop. In 2019, the Cité du Vin welcomed 416,000 visitors of 180 nationalities, bringing the total number of visitors since its opening to more than 1.5 million. Building designed by X-TU (Paris) & Casson Mann (London) Photo credit ANAKA / Cité du Vin
in the appellations
Each year, for a weekend, in the four corners of the vineyard, many châteaux open their doors to showcase their appellations and their properties. An opportunity for the public to find out about the different stages of production or simply to stroll through the vines with the family, and share around wine with enthusiasts. Most of the Open Days take place between April and December.
The Conseil Interprofessionnel du Vin de Bordeaux
Who are we? The Conseil Interprofessionnel du Vin de Bordeaux (CIVB) was created in 1948 (by the law of 18 August). It brings together representatives of the three families in the Bordeaux wine sector: winegrowers, wine merchants and brokers. The CIVB’s role is to establish permanent contact between them, to facilitate the resolution of issues of common concern. It can also, through inter-professional agreements generalised by the public authorities, decide on joint endeavours applicable to the sector. The CIVB comes under the authority of a President, alternating between a winegrower and a merchant and elected for 3 years. It is led by professionals in the sector. A team of permanent staff is in charge of implementing the decisions taken.
4 missions ECONOMIC Improving knowledge of the production, market, environment and sales of Bordeaux wines worldwide. TECHNICAL Advancing knowledge, preserving the quality of Bordeaux wines and anticipating new requirements in terms of the environment and food safety. MARKETING & COMMUNICATION • Positioning Bordeaux as the global brand of reference, • Creating a strong link between the consumer and the Bordeaux brand, • Recruiting, renewing and retaining consumers. GENERAL INTERESTS OF THE SECTOR • Protection of terroirs • Combating counterfeiting • Development of wine tourism.
Photo credits: Mathieu Anglada, Favoreat Design, Mamie Boude, Deepix, Goussard, Bonnaud, Nadeau, Roy, IStock.
Conseil Interprofessionnel du Vin de Bordeaux C.I.V.B. 1 cours du 30 juillet 33 000 Bordeaux France Tel. 00 33 (0)5 56 00 22 66 www.bordeaux.com
CIVB PRESS CONTACTS FRANCE SARA BRIOT-LESAGE sara.briot-lesage@vins-bordeaux.fr Tel. 00 33 (0)6 20 84 25 03 INTERNATIONAL CÃ&#x2030;CILE HA cecile.ha@vins-bordeaux.fr Tel. 00 33 (0)6 48 52 59 09